1. Ziff Davis is like an InterActiveCorp (IAC) focused on digital media and online services.

2. Ziff Davis is like Dotdash Meredith (a subsidiary of IAC) for the tech, gaming, and health content industries.

• IGN: Offers news, reviews, and content primarily focused on video games, movies, and TV shows.
• PCMag: Provides comprehensive reviews, news, and expert advice on technology products and software.
• Everyday Health Group: Delivers health and wellness information, tools, and services to consumers and healthcare professionals through various brands.
• RetailMeNot: Operates a leading digital marketplace for coupons, promo codes, and deals from various retailers.
• Speedtest by Ookla: Provides internet speed testing and network diagnostic tools globally.
• Mashable: Publishes news and features covering technology, culture, science, and entertainment.

Ziff Davis (symbol: ZD) primarily sells to other businesses (B2B) rather than directly to individuals. While its various media properties reach millions of individual users, the company monetizes this audience by selling advertising, sponsorships, lead generation, and business services to other companies.

Ziff Davis's revenue is diversified across a broad base of customers, and according to its financial reports, no single customer accounts for more than 10% of its consolidated revenues. However, its major customers can be categorized by industry, with examples of typical companies within these categories that would leverage Ziff Davis's platforms and services:

• Technology & Gaming Companies: These companies advertise hardware, software, services, and video games across Ziff Davis's extensive portfolio of tech and gaming media properties (e.g., PCMag, IGN, Mashable) and utilize its B2B IT services (e.g., Spiceworks).

  • Microsoft Corporation (MSFT)
  • Sony Group Corporation (SONY)
  • Nintendo Co., Ltd. (NTDOY)
  • Electronic Arts Inc. (EA)
  • Dell Technologies Inc. (DELL)
  • Cisco Systems, Inc. (CSCO)

• Pharmaceutical & Healthcare Companies: These companies advertise prescription drugs, over-the-counter health products, medical devices, and healthcare services on Ziff Davis's health and wellness platforms (e.g., Everyday Health, What to Expect).

  • Pfizer Inc. (PFE)
  • Johnson & Johnson (JNJ)
  • Merck & Co., Inc. (MRK)
  • Various large healthcare providers and insurers (e.g., CVS Health Corporation (CVS), UnitedHealth Group Incorporated (UNH))

• General Consumer Brands & E-commerce Retailers: A wide range of consumer brands, including automotive, financial services, and entertainment companies, advertise across Ziff Davis's diverse media properties. E-commerce retailers also drive significant affiliate marketing revenue through ZD's content.

  • Amazon.com, Inc. (AMZN) - for affiliate partnerships and advertising
  • The Walt Disney Company (DIS) - for entertainment advertising
  • Various automotive manufacturers (e.g., Ford Motor Company (F), General Motors Company (GM))

null

Vivek Shah, President & Chief Executive Officer

Vivek Shah is the Chief Executive Officer of Ziff Davis. He led the acquisition of Ziff Davis when it was a privately held company and its subsequent sale to J2 Global, which was later renamed Ziff Davis in 2021. Prior to his role at Ziff Davis, Shah held several management positions at Time Inc., a division of Time Warner, including Group President, Digital and President of the Fortune/Money Group. He acquired Ziff Davis in 2010 with financial backing from the private equity firm Great Hill Partners.

Bret Richter, Chief Financial Officer

Bret Richter is the Chief Financial Officer of Ziff Davis, overseeing the company's worldwide finance and accounting organization. He joined Ziff Davis from MSG Networks, where he served as Executive Vice President, Chief Financial Officer, and Treasurer. Before his time at MSG Networks, Richter was Executive Vice President, Corporate Finance and Development for Cablevision, where his responsibilities included financial strategy, corporate financial planning, business planning, and mergers and acquisitions. He also previously served as President of The Richter Consulting Group, Inc., a privately held advisory firm that provided consulting services to early-stage media companies.

Dan Stone, President, Everyday Health Group

Dan Stone has led the Everyday Health Group division of Ziff Davis since April 2018. He is an experienced industry leader in healthcare and digital media. Before joining Everyday Health, Stone was the CEO of AccentHealth, a patient education media company, where he led its growth and digital transformation before its successful sale to a strategic buyer.

Jeremy Rossen, Executive Vice President, General Counsel

Jeremy Rossen oversees Ziff Davis' legal team and manages the company's global legal matters, including mergers and acquisitions, intellectual property, litigation, compliance, regulatory affairs, and corporate governance. Before joining Ziff Davis in May 2015, Rossen served as a Senior Vice President at The Gores Group, a private equity firm. He also held positions as General Counsel at Helio LLC, a wireless telecommunications carrier, and Somera Communications, Inc., a telecommunications equipment company.

Steve Horowitz, President, Technology & Shopping

As President of Ziff Davis' Technology & Shopping Division, Steve Horowitz is responsible for the businesses within the Ziff Tech & Shopping Group. Previously, Horowitz was Senior Vice President, General Manager at Bankrate Inc., a leading aggregator of personal finance and mortgage content.

Key Risks to Ziff Davis (ZD)

• Technological Disruption from AI and Search Algorithm Changes: Ziff Davis's business model, particularly its content creation and digital media properties, faces a significant threat from the rapid pace of technological change, including the rise of generative AI. Changes in search algorithms have also been highlighted as a risk, leading to "search volatility" and "rank volatility". Although Ziff Davis maintains that less than 15% of its revenues are search-dependent and its sites perform well in AI overviews, this remains a primary concern for investors.
• Economic Uncertainty and Intense Market Competition: The company's revenue generation, heavily reliant on advertising and performance marketing, is susceptible to global economic uncertainties such as downturns, inflation, and elevated interest rates, which can reduce consumer spending and advertising budgets. Furthermore, Ziff Davis operates within a highly competitive digital media and internet industry characterized by rapid innovation and shifting consumer preferences.
• High Debt Load and Rising Operating Costs: Ziff Davis carries a substantial debt load, with approximately half of it maturing within the next three years, potentially necessitating refinancing at higher interest rates. The company has also experienced increasing operating costs and expenses, including sales and marketing, and depreciation and amortization, which could negatively impact its long-term profitability and operational sustainability.

The clear emerging threat for Ziff Davis (ZD) is the rapid advancement and integration of generative artificial intelligence (AI), particularly within major search engines and as standalone AI assistants.

This trend poses a direct threat to ZD's core business model across its Media (e.g., IGN, PCMag, RetailMeNot) and Health (e.g., Everyday Health Group, What to Expect) segments. As AI models become more sophisticated in generating summaries, answers, product comparisons, and health information directly within search results (such as Google's Search Generative Experience) or via conversational AI platforms, users may bypass traditional content websites. This shift could significantly reduce direct traffic to Ziff Davis's properties, thereby diminishing advertising and affiliate marketing revenue streams which are dependent on user engagement with their web content.

This parallels the historical examples of disruptive technologies by offering a new, potentially more direct and efficient way for users to obtain information, thereby threatening the established content distribution and monetization channels of Ziff Davis.

Ziff Davis (ZD) operates in several key markets, with main products and services categorized into Technology & Shopping, Gaming & Entertainment, Health & Wellness, Connectivity, and Cybersecurity & Martech. The addressable market sizes for these segments are as follows:

• Cybersecurity: The global cybersecurity market was valued at approximately USD 218.98 billion in 2025, with projections to grow to USD 562.77 billion by 2032. North America held the largest share of this market in 2024.
• Martech (Marketing Technology): The global marketing technology (MarTech) market is estimated at USD 557.94 billion in 2025 and is expected to reach USD 2,863.76 billion by 2034. The U.S. MarTech market alone is projected to be USD 128.88 billion in 2025 and could grow to USD 676.35 billion by 2034.
• Health & Wellness: The global wellness economy, a broader category that includes elements of Ziff Davis's digital health and wellness brands, exceeds $4.5 trillion.
• Technology & Shopping: null
• Gaming & Entertainment: null
• Connectivity (e.g., Ookla Speedtest): null

Ziff Davis (NASDAQ: ZD) is poised for future revenue growth over the next two to three years, driven by a combination of strategic acquisitions, strong performance in key market segments, expansion in advertising, and ongoing product innovation, particularly with artificial intelligence. The company has demonstrated a consistent focus on these areas in its recent earnings reports and strategic outlook.

Here are 3-5 expected drivers of Ziff Davis's future revenue growth:

1. Strategic Acquisitions and M&A Program: Ziff Davis actively engages in a systematic acquisition program to bolster its portfolio. A notable example is the acquisition of CNET, which is expected to strengthen the company's position in technology publishing and advertising, leading to benefits from integrated, large-scale advertising programs. The company's management has indicated a willingness to leverage its balance sheet and cash flows to acquire businesses, and is also undertaking a strategic review to explore opportunities that could unlock shareholder value, potentially involving further acquisitions or divestitures to optimize its business structure.
2. Growth in High-Performing Segments: The Health & Wellness segment has consistently been a strong performer, demonstrating significant year-over-year revenue and adjusted EBITDA growth. For instance, in Q3 2025, this segment experienced a 13% year-over-year revenue growth and an 18% increase in adjusted EBITDA. Additionally, the Cybersecurity & Martech segment has shown a return to growth, driven by robust performance in consumer VPN and cloud backup services. Ziff Davis expects its Health & Wellness and Connectivity businesses to be the largest contributors to second-half growth.
3. Expansion of Advertising and Performance Marketing: Ziff Davis's digital media segment has shown consistent revenue growth, and the company is expanding its capabilities in advertising and performance marketing. This includes new SMS marketing services, which are anticipated to leverage rising costs in paid media and enhance the value of this marketing channel. In Q3 2025, advertising and performance marketing revenue grew by 5.9% year-over-year. The company aims to increase its customer base and average revenue per customer.
4. AI-Driven Product Innovation and Enhancements: Ziff Davis is actively launching and integrating artificial intelligence into its product offerings across various key verticals. These AI-driven products, such as Ekahau AI Pro online and Viper AI Advisor, are designed to enhance product capabilities and user experience. Management has emphasized leveraging AI to enhance products and improve operational efficiency across its businesses. The company plans to continue investing in AI to enhance its portfolio.
5. Growth in Subscription and Licensing Revenue: Subscription and licensing represent a stable and growing revenue stream for Ziff Davis. This segment saw a 1.8% growth in Q3 2024 and 2.7% over the preceding 12 months. In Q2 2025, subscription and licensing revenues increased by 5% year-over-year, and in Q3 2025, they grew by 2%. The Technology & Shopping segment's performance has also been bolstered by increased subscription and licensing revenues.

1. Share Repurchases

• Ziff Davis repurchased 3 million shares year-to-date through Q3 2025, deploying $109 million, which represents approximately 85% of its year-to-date free cash flow.
• In Q3 2025, the company deployed $44.4 million for share repurchases, acquiring nearly 1.1 million shares.
• As of August 2, 2024, Ziff Davis increased its share repurchase authorization by 5 million shares, bringing the total authorization to 10 million shares, with the plan extended until August 2, 2029.

2. Share Issuance

• For the three months ended September 30, 2025, Ziff Davis reported an issuance of common stock under its employee stock purchase plan totaling $3.751 million.

3. Inbound Investments

• Ziff Davis has engaged outside advisors to evaluate potential value-creating opportunities, including the potential sale of entire divisions, following inbound interest from third parties. However, no final decisions have been made, and there is no assurance that any transactions will occur.

4. Outbound Investments

• In the first nine months of 2025 (year-to-date through Q3 2025), Ziff Davis closed seven acquisitions and invested $67.3 million net of cash received for its M&A program.
• In Q3 2025, Ziff Davis completed two strategic acquisitions: Semantic Labs (Cybersecurity & Martech) and Etrality (Connectivity). In Q2 2025, the company acquired Forensic and Compliance Systems, Email Industries (both Cybersecurity & Martech), and Well+Good (Health & Wellness).
• Key acquisitions in recent years include RetailMeNot for $420 million in 2020, CNET for $100 million in 2024, and The Skimm in March 2025.

5. Capital Expenditures

• Ziff Davis's capital expenditures for fiscal year 2024 were $26 million.
• The company's estimated capital expenditures for 2025 are projected to be approximately $110 million to $119 million.
• The primary focus of capital allocation includes investments in proprietary AI platforms like HALO and IMAGINE to enhance advertising effectiveness and operational efficiency.