Here are 1-3 brief analogies to describe ODDITY Tech:

• The **Tesla of beauty and wellness**.

• **Netflix for beauty and wellness products**, using data to develop and personalize offerings.

• An **Estée Lauder or L'Oréal built as a tech company**.

• IL MAKIAGE Beauty Products: A direct-to-consumer brand offering a range of beauty products powered by the company's technology platform.
• SpoiledChild Wellness Products: A direct-to-consumer brand offering a range of wellness products, also powered by the company's technology platform.
• ODDITY Tech Platform: A proprietary consumer technology platform leveraging AI, machine learning, and computer vision to deliver precise product matches and a seamless online shopping experience.
• ODDITY LABS: A research and development arm focused on AI-based molecule discovery for creating science-backed, high-performance beauty and wellness products.

ODDITY Tech (ODD) sells primarily to individuals. Based on the company description, its customer base can be described through the following categories:

1. Digitally-Oriented Beauty and Wellness Consumers: These are individuals who prefer to discover, research, and purchase beauty and wellness products online. ODDITY Tech's business model is built on being a "direct-to-consumer platform" with "digital brand launches" like IL MAKIAGE and SpoiledChild, attracting customers comfortable with and valuing online shopping experiences.
2. Consumers Seeking Personalized Product Solutions: ODDITY Tech heavily invests in data science, machine learning, and computer vision to deliver "precise product match and seamless shopping experience." This appeals to individuals who desire tailored product recommendations and solutions based on their unique preferences and needs, utilizing the company's "1 billion unique data points on our users’ beauty preferences."
3. Performance and Science-Driven Product Buyers: With the establishment of ODDITY LABS and the acquisition of Revela, the company is focused on "artificial intelligence-based molecule discovery for the development of science-backed, high performance beauty and wellness products." This category includes consumers who prioritize product efficacy, quality, and ingredients backed by scientific research in their beauty and wellness routines.

Oran Holtzman, Co-founder and Chief Executive Officer

Oran Holtzman co-founded Oddity Tech in 2013 with his sister, Shiran Holtzman-Erel. He previously worked as an accountant at EY Israel. Holtzman and his sister acquired the cosmetics brand Il Makiage out of receivership in 2013 for 12 million shekels (approximately $3.37M at the time) and relaunched it in 2018 with a focus on technology, leveraging AI and data science for product matching and online sales. Under his leadership, Oddity has grown to include the SpoiledChild brand and successfully debuted on Nasdaq in 2023. He has sold shares in Oddity for a total of $211 million during the IPO and an additional $385 million in a subsequent sale, though he maintains controlling voting rights. L Catterton, a consumer-focused private equity firm, was an early investor in Oddity.

Lindsay Drucker Mann, Chief Financial Officer

Lindsay Drucker Mann joined Oddity as Chief Financial Officer in September 2021. Prior to her role at Oddity, she served as a Managing Director and head of Consumer and Consumer Tech Equity Capital Markets within the Investment Banking Division of Goldman Sachs & Co. LLC from February 2005 to September 2021. In this capacity, she played a key role in advising and leading significant initial public offerings in the technology and consumer sectors, including for companies such as Snowflake, Peloton, and Bumble. Ms. Drucker Mann brings extensive experience in capital markets, corporate finance, investor relations, and strategic leadership, particularly within the technology sector. She holds a Bachelor of Arts degree in Computer Science from Brown University.

Shiran Holtzman-Erel, Co-founder and Chief Product Officer

Shiran Holtzman-Erel co-founded Oddity Tech with her brother, Oran Holtzman. She was instrumental in developing the strategic plan that transformed the company into a technology-driven platform. Her background includes a degree in accounting and economics.

Niv Price, Chief Technology Officer

Niv Price serves as the Chief Technology Officer for Oddity Tech.

Sarit Rosenberg, General Counsel

Sarit Rosenberg holds the position of General Counsel at Oddity Tech.

1. Dependence on the continuous innovation and effectiveness of their proprietary technology, AI, and machine learning models, as well as the ability to effectively manage and protect vast amounts of user data. ODDITY Tech's core business model is built on its consumer tech platform, which heavily leverages data science, machine learning, and computer vision to deliver precise product matches and a seamless shopping experience. The success of ODDITY LABS, focused on AI-based molecule discovery, also relies on this technological prowess. Any failure to continuously innovate, adapt to new technological advancements, ensure the accuracy and effectiveness of its algorithms, or protect its extensive user data from breaches or regulatory changes could severely impact its operations, customer trust, and competitive advantage.
2. Intense competition within the global beauty and wellness market. The beauty and wellness market is highly expansive and competitive, featuring both established multinational corporations and a continuous influx of new direct-to-consumer brands. Despite ODDITY Tech's rapid growth and disruptive approach, sustained competition could put pressure on its market share, pricing strategies, customer acquisition costs, and overall profitability.
3. Reliance on the direct-to-consumer (DTC) model and the ability to maintain efficient customer acquisition and high repeat purchase rates. ODDITY Tech's business relies on bringing visitors to its website, converting them into users and then paying customers through its data-driven digital model, and achieving profitability through strong repeat rates. Challenges such as rising digital advertising costs, shifts in consumer online behavior, or a decline in customer retention and repeat purchases could negatively impact its growth and financial performance.

ODDITY Tech (ODD) anticipates several key drivers for future revenue growth over the next two to three years, leveraging its diversified brand portfolio, technological innovation, and strategic market expansion.

• Growth and International Expansion of SpoiledChild: Launched in 2022, SpoiledChild has demonstrated rapid growth, scaling faster than the company's initial brand, IL MAKIAGE. The brand is projected to grow at least 35% in 2026, approaching $350 million in net revenue. ODDITY plans to continue expanding SpoiledChild internationally and introduce more than eight new products and categories in the upcoming year (2027).
• Successful Launch and Scaling of METHODIQ: ODDITY's third brand, METHODIQ, launched only months prior to Q2 2026, is showing promising early results. The company expects METHODIQ's first-year revenue to surpass that of SpoiledChild. METHODIQ leverages AI and computer vision to offer personalized treatment plans for dermatology issues like hyperpigmentation and aims for broader expansion beyond its initial focus.
• Recovery and Return to Growth for IL MAKIAGE: Despite current challenges with an advertising algorithm dislocation impacting IL MAKIAGE's performance, ODDITY's management is actively working to resolve these issues. The company is targeting a return to growth for IL MAKIAGE in 2027, supported by a pipeline of new products ready for launch once the advertising challenges are overcome.
• Launch of New Brands and Products via ODDITY LABS and New Ventures: ODDITY is committed to continuous innovation through its ODDITY LABS, established in April 2023 for AI-based molecule discovery, which is driving new product development in areas like hyperpigmentation. The company also operates a "New Ventures" brand incubator and plans to launch another new brand in 2027, indicating a consistent pipeline of disruptive, digitally native brands.

Outbound Investments

• In April 2023, ODDITY Tech established ODDITY LABS, which was formed in conjunction with the acquisition of Revela, a biotechnology company focused on developing new molecules for beauty and wellness.