How Does Apple Stock Stack Up Against Its Peers?
Apple‘s stock has delivered solid returns over the past year, but how does its performance and valuation compare against tech giants like Microsoft and Google? A closer look reveals strong profitability and free cash flow generation, yet its revenue growth trails some peers. With a premium valuation, upside may be more limited compared to competitors demonstrating faster expansion in key areas.
- AAPL’s 31.9% operating margin is robust due to its Services and brand power, yet lower than MSFT’s 46.3% from its high-margin cloud/software business.
- AAPL’s 6.0% revenue growth is moderate, lagging MSFT, GOOGL, AMZN (AI/cloud driven) and DELL (AI solutions), impacted by iPhone saturation.
- AAPL stock gained 18.2% with a 40.3 PE, reflecting high expectations despite modest growth from iPhone saturation; GOOGL saw stronger AI-driven returns.
Here’s how Apple stacks up across size, valuation, and profitability versus key peers.
| AAPL | MSFT | GOOGL | AMZN | DELL | HPQ | |
|---|---|---|---|---|---|---|
| Market Cap ($ Bil) | 4,002.3 | 3,614.0 | 3,538.9 | 2,368.8 | 80.9 | 21.3 |
| Revenue ($ Bil) | 408.6 | 293.8 | 385.5 | 670.0 | 101.5 | 54.7 |
| PE Ratio | 40.3 | 34.4 | 28.5 | 33.5 | 16.5 | 8.1 |
| LTM Revenue Growth | 6.0% | 15.6% | 13.4% | 10.9% | 10.5% | 2.6% |
| LTM Operating Margin | 31.9% | 46.3% | 32.2% | 11.4% | 6.8% | 6.7% |
| LTM FCF Margin | 23.5% | 26.6% | 19.1% | 2.0% | 4.8% | 5.2% |
| 12M Market Return | 18.2% | 17.3% | 65.1% | 8.8% | -10.6% | -36.6% |
For more details on Apple, read Buy or Sell AAPL Stock. Below we compare AAPL’s growth, margin, and valuation with peers across years
Revenue Growth Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AAPL | 6.0% | – | 2.0% | -2.8% | 7.8% |
| MSFT | 15.6% | 14.9% | 15.7% | 6.9% | |
| GOOGL | 13.4% | – | 13.9% | 8.7% | 9.8% |
| AMZN | 10.9% | – | 11.0% | 11.8% | 9.4% |
| DELL | 10.5% | 8.1% | -13.6% | 1.1% | |
| HPQ | 2.6% | – | -0.3% | -14.6% | -0.9% |
Operating Margin Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AAPL | 31.9% | – | 31.5% | 29.8% | 30.3% |
| MSFT | 46.3% | 45.6% | 44.6% | 41.8% | |
| GOOGL | 32.2% | – | 32.1% | 27.4% | 26.5% |
| AMZN | 11.4% | – | 10.8% | 6.4% | 2.4% |
| DELL | 6.8% | 6.5% | 6.1% | 5.6% | |
| HPQ | 6.7% | – | 7.8% | 7.9% | 8.1% |
PE Ratio Comparison
| LTM | 2025 | 2024 | 2023 | 2022 | |
|---|---|---|---|---|---|
| AAPL | 40.3 | – | 41.0 | 31.3 | 21.1 |
| MSFT | 34.4 | 30.8 | 31.7 | 24.7 | |
| GOOGL | 28.5 | – | 23.3 | 23.9 | 19.2 |
| AMZN | 33.5 | – | 38.8 | 51.5 | -314.4 |
| DELL | 16.5 | 17.7 | 16.3 | 12.1 | |
| HPQ | 8.1 | – | 11.5 | 9.1 | 8.9 |
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