What Could Spark the Apple Stock’s Next Big Move

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Downside
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Market
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Trefis
AAPL: Apple logo
AAPL
Apple

Apple (AAPL) has a strong record of rapid gains, including more than 30% rallies in under two months across several years such as 2010, 2019, and 2024. Notably, there were two occasions where gains exceeded 50% within roughly two months, including in 2012 and 2020. If past patterns hold, upcoming catalysts could drive Apple shares to new significant highs, rewarding investors who recognize these momentum opportunities.

Apple’s stock has recently surged, extending its year-long ascent following stellar Q4 earnings driven by robust iPhone 17 demand and record-breaking Services revenue. Yet, the real catalyst for continued upside lies in its intensified AI ambitions, highlighted by the powerful M5 chip and “Apple Intelligence” initiative, which, combined with emerging robotics forays, promise to ignite an unprecedented device upgrade supercycle and solidify ecosystem dominance.

Triggers That Could Boost The Stock

  • AI Leadership: Apple’s privacy-centric, on-device AI, integrated across 250M+ devices by EOY 2025 (Apple Intelligence), could drive significant upgrades and service revenue growth.
  • New Product Cycle: The successful launch of a significantly improved (cheaper, M5 chip) Vision Pro 2 or a highly anticipated foldable iPhone in 2026 could unlock vast new markets and replacement cycles.
  • India Market: India is set to become Apple’s 3rd largest market by 2026, with a projected $28 billion production value in FY26 and strong iPhone 16 demand, signaling massive future growth.

If you seek an upside with less volatility than a single stock, consider the High Quality Portfolio (HQ) – HQ has outperformed its benchmark – a combination of S&P 500, Russell, and S&P midcap index, and achieved returns exceeding 105% since its inception.

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How Do Financials Look Right Now

It certainly helps if the fundamentals check out. For details on AAPL Read Buy or Sell AAPL Stock. Below are a few numbers that matter.

  • Revenue Growth: 6.0% LTM and 1.8% last 3-year average.
  • Cash Generation: Nearly 23.5% free cash flow margin and 31.9% operating margin LTM.
  • Valuation: Apple stock trades at a P/E multiple of 40.4

  AAPL S&P Median
Sector Information Technology
Industry Technology Hardware, Storage & Peripherals
PE Ratio 40.4 23.6

   
LTM* Revenue Growth 6.0% 6.1%
3Y Average Annual Revenue Growth 1.8% 5.4%

   
LTM* Operating Margin 31.9% 18.8%
3Y Average Operating Margin 30.8% 18.2%
LTM* Free Cash Flow Margin 23.5% 13.5%

*LTM: Last Twelve Months

But How Does The Stock Do In Bad Times?

When thinking about Apple’s risk, it helps to look at how deep its slides have been in major sell-offs. During the Dot-Com Bubble, it plunged over 80%, and the Global Financial Crisis saw a drop near 61%. The 2018 correction and Covid sell-off both dragged Apple down around 30-40%. Even the recent inflation shock knocked it about 31%. Solid companies like Apple still face sharp pullbacks when the market turns south.

But the risk is not limited to major market crashes. Stocks fall even when markets are good – think events like earnings, business updates, and outlook changes. Read AAPL Dip Buyer Analyses to see how the stock has recovered from sharp dips in the past.

The Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 – the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.