What Is Happening With Apple Stock?
Apple (AAPL)’s stock surged 43%, fueled less by revenue or margins and more by a soaring P/E multiple—sparked by a blockbuster Q3, bullish iPhone 17 demand, and a wave of AI optimism. Behind these numbers lies a story of market excitement and investor confidence you won’t want to miss.
Below is an analytical breakdown of stock movement into key contributing metrics.
| 6052025 | 12022025 | Change | |
|---|---|---|---|
| Stock Price ($) | 200.2 | 286.2 | 42.9% |
| Change Contribution By | LTM | LTM | |
| Total Revenues ($ Mil) | 400,366.0 | 408,625.0 | 2.1% |
| Net Income Margin (%) | 24.3% | 24.3% | -0.0% |
| P/E Multiple | 30.9 | 43.0 | 39.2% |
| Shares Outstanding (Mil) | 14,994.1 | 14,902.9 | 0.6% |
| Cumulative Contribution | 42.9% |
So what is happening here? The stock price jumped 43%, driven mostly by a 39% boost in the P/E multiple, with revenue inching up 2.1% and net margin slipping slightly by 0.02%. Here’s what’s behind these moves.
Here Is Why Apple Stock Moved
- Strong Q3 2025 Earnings: Apple reported record Q3 2025 revenue of $94B and EPS of $1.57, up double-digits YoY.
- iPhone 17 Launch Reaction: The iPhone 17 launch on Sept 9, 2025, saw the stock fall 1.5% due to modest enhancements.
- Positive iPhone 17 Demand: Despite initial reaction, strong iPhone 17 demand in China and US boosted stock through Sept.
- Record Q4 2025 Earnings: Apple reported record Q4 2025 revenue of $102.5B and EPS of $1.85, exceeding estimates.
- Positive AI Sentiment: Apple’s AI investments paid off, leading to new all-time high stock prices by Nov 2025.
Our Current Assesment Of AAPL Stock
Opinion: We currently find AAPL stock fairly priced. Why so? Have a look at the full story. Read Buy or Sell AAPL Stock to see what drives our current opinion.
Risk: A good way to gauge risk with Apple is by checking how much it’s fallen in past market meltdowns. It dropped 80% in the Dot-Com crash and nearly 61% during the Global Financial Crisis. Even in less severe sell-offs like the 2018 correction and Covid pandemic, declines were around 30-40%. The recent inflation shock saw a similar dip of about 31%. Apple’s a strong company, but history shows that no stock fully escapes rough patches when the market turns sour.
AAPL stock may have seen strong gains recently, but investing in a single stock without detailed, thorough analysis can be risky. The Trefis High Quality (HQ) Portfolio, with a collection of 30 stocks, has a track record of comfortably outperforming its benchmark that includes all 3 — the S&P 500, S&P mid-cap, and Russell 2000 indices. Why is that? As a group, HQ Portfolio stocks provided better returns with less risk versus the benchmark index; less of a roller-coaster ride, as evident in HQ Portfolio performance metrics.