Latest Articles
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TripAdvisor Delivers A Lackluster Third Quarter Driven By Its Hotel Segment’s Poor Performance
TripAdvisor ‘s (NASDAQ: TRIP) Q3 2017 earnings continued in line with the previous trend of its non-hotel segment performing significantly better than its hotel segment, despite the company’s huge spending on TV ads this year (close t...
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TripAdvisor’s Growth Might Remain Dampened In Q3 Due To The Softer Cost-Per-Clicks
TripAdvisor (NASDAQ: TRIP) is expected to release its Q3 2017 earnings results on November 7th. The company’s several attempts to revive its performance have still not been significantly successful for it post the introduction of its Instan...
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How Will Blockchain Help Regulate OTA Commissions And Who Are Some Of Its Early Adopters
Under Blockchain, OTAs Will Continue Doing Business But In A Fairer Playing Field OTAs might still thrive through their services of aiding travelers in finding the exact property they are looking for from a curated list. However, they might st...
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Here’s How Blockchain Might Create A Fairer Playing Field In The Online Travel Market
The online travel behemoths like Priceline, Expedia, and Ctrip are increasingly gaining markets and becoming synonymous to travel booking, especially among the Millennials and Generation Z demographics. With their growth in clout, the online trav...
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Here’s Why TripAdvisor Is Strengthening Its Tours And Activities Segment
Towards the beginning of October, Viator, TripAdvisor’s tours and activities market place, launched a booking platform for travel agents . Viator’s new platform enables travel agencies from around the world to book over 70,000 tours a...
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TripAdvisor’s Progress Chart Looks Bleak, Is Acquisition A Possibility?
TripAdvisor’s several attempts to revive its growth are not yet working for the company. Its revenues declined by 1% y-o-y in 2016 and its margins had been declining after reaching its peak in 2009. The company had been trying several thing...
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This Is How Airbnb Is Gradually Becoming A Direct Competitor For The Leading OTAs
Priceline’s restaurant booking website, OpenTable, will now face a new competitor. Airbnb, in its endeavors to eventually become a full service travel-booking company, is now set to launch its own restaurant booking platform . The Airbnb we...
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TripAdvisor’s Q2 2017 Earnings Review
TripAdvisor reported its Q2 2017 results on August 9th. Its revenues for the quarter grew by 8% to $424 million while its adjusted EBITDA grew by 6% to $101 million. The hotel booking segment might be slowly improving in its performance indicated...
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This Is How TripAdvisor Is Expanding Services In Its Restaurant Category
After acquiring multiple restaurant reservation booking websites and becoming the biggest online restaurant reservation platform in Europe with its TheFork, TripAdvisor is now planning on partnering with restaurant delivery service provider, Deli...
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Here’s How TripAdvisor Is Gearing Up For A Better Performance
When TripAdvisor launched the Instant Booking platform, it might not have perceived that even after being the world’s largest travel review website and one of the world’s largest metasearch platforms, it would be so challenging for it...
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Here’s Why TripAdvisor Again Entered Into Television Advertisement After A Two Year Hiatus
TripAdvisor makes its big entry into the world of television advertisement after two years of absence. The company has announced that it will spend around $70 million on its TV ad campaigns for this year. As we had mentioned earlier, TripAdvisor ...
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TripAdvisor Seems To Be Struggling To Hook Customers To Its Platform, But Will A Different Messaging Be Good Enough?
After a two year hiatus, TripAdvisor will once again return to TV advertising but this time it won’t focus solely on the hotel booking option through its Instant Booking platform, but will rather convey the message that the best hotels at t...
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TripAdvisor’s First Quarter Results Might Not Impress Owing To The Persistent Weakness Of Its Instant Booking Platform
TripAdvisor is slated to release its Q1 2017 earnings on May 10th. Since its introduction in 2014, the company’s Instant Booking platform, touted to be a game changer previously, and mainly responsible for its hotel revenues (that accounts ...
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Can The Recent Addition Of InterContinental Hotels Group Improve Things For TripAdvisor’s Instant Booking?
TripAdvisor’s Instant Booking platform included yet another big name on its banner with the recent addition of InterContinental Hotels (IHG). All the properties from this top hotel brand, including a chain of 5,200 hotels and 770,000 guest ...
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Why Is TripAdvisor Opening A Branded Travel Retail Store?
In an effort to further promote its Instant Booking capabilities, TripAdvisor will be opening a first of its kind TripAdvisor-branded store at Raleigh-Durham International Airport. The store, set to open next year, as a part of the retail shops i...
