What Is Harley-Davidson’s Revenue And Gross Profit Breakdown?

by Trefis Team
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hog Q&A 1

Harley-Davidson‘s (NYSE:HOG) revenue rose only 1% year-over-year in 2016, mostly hurt by a 1.6% decline in motorcycle shipments during the year. The decline in the U.S. was mostly behind the weaker-than-expected results for the iconic manufacturer, as the home market forms roughly two-thirds of the net shipments for the company. Total shipments for Harley have a strong correlation with its U.S. shipments. Harley’s retail sales declined 1.6% year-over-year in 2016, despite a 2.3% growth in international sales, due to a 3.9% decline in U.S. retail sales.

To grow its business more, Harley is looking for growth in international markets, and by increasing its reach to the outreach segment (young adults (aged 18 to 34), women, African-Americans, and Hispanics). Harley is also looking to extract the growth opportunity in the used-bike segment, with which the company is reaching new and returning customers.

Have more questions on Harley-Davidson? See the links below.


1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Harley-Davidson

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