Forecast Of The Day: Harley-Davidson Average Revenue Per Motorcycle

HOG: Harley-Davidson logo


Harley-Davidson (NYSE:HOG) Average Revenue per Motorcycle declined from around $16,500 in 2019 to about $16,200 in 2020. Trefis expects the metric to rise to around $17,800 by 2021 and to around $18,000 in 2022.


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We expect growth to be driven by higher input costs and the launch of new and revamped models which could carry higher price tags.

So What?

We think Harley-Davidson stock is undervalued at current levels. We value HOG at about $51 per share, about 34% ahead of the current market price.

See Our Complete Analysis For Harley-Davidson

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 Returns Dec 2021
MTD [1]
YTD [1]
Total [2]
 HOG Return 2% 5% -35%
 S&P 500 Return 1% 25% -109%
 Trefis MS Portfolio Return -1% 43% 286%

[1] Month-to-date and year-to-date as of 12/14/2021
[2] Cumulative total returns since 2017

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