Booking Stock Capital Return Hits $37 Bil

+3.84%
Upside
166
Market
172
Trefis
BKNG: Booking logo
BKNG
Booking

In the last five years, Booking (BKNG) stock has returned $37 Bil back to its shareholders through cold, hard cash via dividends and buybacks. Let’s look at some numbers and compare how this payout power stacks up against the market’s biggest capital-return machines.

As it turns out, BKNG stock has returned the 47th highest amount to shareholders in history.

  BKNG S&P Median
Dividends $2.8 Bil $3.0 Bil
Share Repurchase $34 Bil $3.0 Bil
Total Returned $37 Bil $6.0 Bil
Total Returned as % of Current Market Cap 27.9% 16.9%

Why should you care? Because dividends and share repurchases represent direct, tangible returns of capital to shareholders. They also signal management’s confidence in the company’s financial health and ability to generate sustainable cash flows. And there are more stocks like that. Here is a list of the top 10 companies ranked by total capital returned to shareholders via dividends and stock repurchases.

Top 10 Stocks By Total Shareholder Return

Relevant Articles
  1. Better Value & Growth: BKNG Leads Airbnb Stock
  2. Is Booking Stock Utilizing Systematic Share Retirement for Long-Term Alpha?
  3. Is Booking Stock Undervalued Stock Or Value Trap?
  4. Booking Stock Delivers Strong Cash Yield – Upside Ahead?
  5. The Bear Case: How BKNG Behaves During Market Shocks
  6. Has Booking Stock Quietly Become a Value Opportunity?

  Total Money Returned As % Of Current Market Cap via Dividends via Share Repurchases
AAPL $508 Bil 11.3% $76 Bil $432 Bil
GOOGL $288 Bil 6.4% $20 Bil $268 Bil
MSFT $223 Bil 7.2% $108 Bil $115 Bil
JPM $181 Bil 21.3% $72 Bil $108 Bil
XOM $157 Bil 25.0% $79 Bil $78 Bil
META $156 Bil 10.4% $12 Bil $145 Bil
BAC $129 Bil 33.0% $45 Bil $84 Bil
NVDA $116 Bil 2.3% $3.1 Bil $113 Bil
CVX $116 Bil 31.2% $58 Bil $57 Bil
WFC $108 Bil 42.8% $23 Bil $85 Bil

For full ranking, visit Buybacks & Dividends Ranking

What do you notice here? The total capital returned to shareholders as a % of the current market cap appears inversely proportional to growth prospects for reinvestments. Stocks like Meta (META) and Microsoft (MSFT) are growing much faster, in a more predictable way, compared to the others, but they have returned a much lower fraction of their market cap to shareholders.

That’s the flip side to high capital returns. Sure, they are attractive, but you have to ask yourself the question: Am I sacrificing growth and sound fundamentals?

Booking Fundamentals

  • Revenue Growth: 15.0% LTM and 15.2% last 3-year average.
  • Cash Generation: Nearly 32.6% free cash flow margin and 34.3% operating margin LTM.
  • Recent Revenue Shocks: The minimum annual revenue growth in the last 3 years for BKNG was 9.5%.
  • Valuation: Booking stock trades at a P/E multiple of 21.3

  BKNG S&P Median
Sector Consumer Discretionary
Industry Hotels, Resorts & Cruise Lines
PE Ratio 21.3 23.9

   
LTM* Revenue Growth 15.0% 7.4%
3Y Average Annual Revenue Growth 15.2% 5.7%
Min Annual Revenue Growth Last 3Y 9.5% 0.6%

   
LTM* Operating Margin 34.3% 18.4%
3Y Average Operating Margin 31.6% 18.3%
LTM* Free Cash Flow Margin 32.6% 14.5%

*LTM: Last Twelve Months

The table gives a good overview of what you get from BKNG stock vs median S&P 500, but comparing against its own peers is just as important.

BKNG Historical Risk

There is no free lunch. When it comes to buybacks and dividends, shareholders get rewarded for “staying invested”. And that is not easy. Even the strongest conviction gets tested during volatile market phases, and is best illustrated by understanding how low BKNGstock has fallen during the past market crises.

Staying Invested Matters If You Want Returns

Staying invested in markets is the only way to get returns. The mechanism does not matter. Whether it is fundamental price appreciation, share buybacks or dividends, the market does not reward you for watching from the sidelines. So how do you invest, and stay invested? Simple. Through “Portfolio” approach.

The Trefis High Quality Portfolio (HQ) Portfolio is designed to keep you in the game. By spreading your exposure across 30 quality stocks, it neutralizes the “all-or-nothing” risk of a single stock. It dampens the sharp, stomach-churning drops while maintaining upside exposure.