Zumiez Inc., together with its subsidiaries, operates as a specialty retailer of apparel, footwear, accessories, and hardgoods for young men and women. Its hardgoods include skateboards, snowboards, bindings, components, and other equipment. As of February 26, 2022, the company operated 738 stores, including 602 stores in the United States, 52 stores in Canada, 67 stores in Europe, and 17 stores in Australia under the names of Zumiez, Blue Tomato, and Fast Times. The company also operates zumiez.com, zumiez.ca, blue-tomato.com, and fasttimes.com.au e-commerce websites. Zumiez Inc. was founded in 1978 and is headquartered in Lynnwood, Washington.
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- Urban Outfitters for skate and snow culture.
- Foot Locker for action sports fashion.
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- Apparel: Fashion-forward clothing for men and women, including t-shirts, hoodies, jeans, and outerwear, primarily in skate, surf, and snowboard styles.
- Footwear: A wide selection of athletic and casual shoes, including skate shoes, sneakers, and boots, from various popular brands.
- Accessories: Diverse items such as hats, backpacks, sunglasses, watches, and jewelry designed to complement action sports and streetwear fashion.
- Hardgoods: Equipment for action sports, predominantly skateboards, including decks, trucks, wheels, and complete setups.
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Zumiez (symbol: ZUMZ) is a specialty retailer that sells primarily to individuals rather than other companies. The company operates physical stores and e-commerce websites, directly serving consumers interested in action sports and youth culture fashion.
Here are up to three categories of customers that Zumiez serves:
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Action Sports Enthusiasts: This core demographic includes individuals actively involved in or closely associated with skateboarding, snowboarding, and other action sports. They seek authentic brands, specialized apparel, footwear, and hardgoods that align with their lifestyle and passion for these sports.
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Streetwear and Lifestyle Fashion Followers: These customers are typically young adults and teenagers who are interested in contemporary casual fashion, particularly streetwear and urban styles. While they may not all participate in action sports, they appreciate the aesthetic, brand selection, and cultural influences derived from those communities, looking for trendy apparel, footwear, and accessories.
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Youth Culture Adopters: This broader category encompasses young consumers, generally teenagers and young adults, who are drawn to popular youth culture trends. They visit Zumiez for its curated selection of brands that resonate with current music, art, and fashion movements within their age demographic, seeking self-expression through their clothing and accessories.
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Richard M. Brooks, Chief Executive Officer
Richard M. Brooks has served as Zumiez's Chief Executive Officer since June 2000. Before this, he was the Vice President and Chief Financial Officer of Zumiez from August 1993 to June 2000. Earlier in his career, he worked as a finance officer at Interchecks, Inc., a subsidiary of Bowater PLC, which was later acquired by John H. Harland Co. in 1992. Mr. Brooks also has experience at Deloitte, Haskins & Sells (now Deloitte & Touche). He is currently a Director at Stance, Inc. and a Trustee at the Brooks Foundation. He served on the University of Puget Sound Board of Trustees from May 2002 to 2010.
Christopher C. Work, Chief Financial Officer
Christopher C. Work has been the Chief Financial Officer of Zumiez Inc. since August 2012. Prior to his appointment as CFO, he served as Vice President and Controller at Zumiez. His professional experience also includes working as a Manager at EY.
Troylind R. Brown, President of North America
Mr. Troy R. Brown has been the President of North America at Zumiez Inc. since March 8, 2017. He has served as an Executive in various capacities within Zumiez.
Chris K. Visser, Chief Legal Officer; Secretary
Chris K. Visser is the Chief Legal Officer and Secretary at Zumiez. He joined Zumiez in October 2012 as General Counsel and Secretary, was appointed Executive Vice President in May 2014, and became Chief Legal Officer in May 2017. Before joining Zumiez, Mr. Visser was a partner at K&L Gates LLP, specializing in corporate, securities, and mergers and acquisitions law. He holds a J.D. from the University of Houston Law Center and an M.B.A. in Finance from the University of Houston. He also has a background in engineering, having worked as a process engineer with Vista Chemical Company.
Adam Ellis, President – International
Adam Ellis was appointed President International of Zumiez effective March 8, 2017, overseeing the company's operations outside of North America, including Blue Tomato and Fast Times. He has also served as the Managing Director of Blue Tomato since February 2017. Mr. Ellis joined Zumiez in July 2005 and has held several roles within the company, including Senior Vice President of Global Retail and Business Development and Vice President of Real Estate and Global. Earlier in his career, he worked as a Leasing Director at The Mills Corporation and Landau and Heyman. He earned an M.B.A. from the Kellogg School of Management at Northwestern University.
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One clear emerging threat for Zumiez (ZUMZ) is the aggressive expansion of direct-to-consumer (DTC) channels by the very brands it sells. Many popular action sports and streetwear brands, such as Vans (a key brand for Zumiez), Nike SB, and Adidas, are increasingly investing in their own e-commerce platforms, dedicated brand loyalty programs, and standalone retail stores.
This strategy allows brands to capture higher profit margins, gain direct access to customer data and feedback, control their brand image and customer experience, and offer exclusive products or early access directly to consumers. As these brands strengthen their DTC presence, they effectively compete with multi-brand retailers like Zumiez for customer attention and sales, potentially reducing foot traffic and online sales at Zumiez stores and its e-commerce site. This shift can also lead to decreased negotiating power for Zumiez regarding wholesale terms and product availability.
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Zumiez Inc. (ZUMZ) operates as a specialty retailer focusing on apparel, footwear, accessories, and hardgoods for young men and women, primarily catering to the action sports and streetwear lifestyles, including skateboarding, snowboarding, BMX, and motocross.
Addressable Market Sizes:
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Streetwear Market:
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Global: The global streetwear market was valued at approximately USD 347.14 billion in 2024, projected to reach USD 371.09 billion in 2025, and is expected to grow to USD 637.14 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 7.89% during the forecast period (2025-2032).
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U.S.: The U.S. streetwear market is projected to reach USD 102.61 billion by 2032.
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Action Sports Market (General):
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Global: The global action sports market was valued at USD 510.8 billion in 2024 and is projected to reach USD 535.65 billion in 2025, with further growth to USD 805.68 billion by 2034, at a CAGR of 4.64%.
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Skateboard Footwear & Apparel Market:
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Global: This market is expected to grow from USD 3.3 billion in 2025 to USD 6.6 billion by 2035, at a CAGR of 7%. Another source indicates a projected growth from USD 3.15 billion in 2024 to USD 4.21 billion by 2032, with a CAGR of 3.7%.
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North America: North America accounted for the largest market share in the Skateboard Footwear & Apparel market, representing 40% of the global revenue in 2024.
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Snow Sports Apparel Market:
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Global: The global snow sports apparel market was valued at USD 6.4 billion in 2023 and is poised to grow from USD 6.96 billion in 2024 to USD 13.56 billion by 2032, with a CAGR of 8.7%. The snowboarding apparel segment specifically is expected to grow with a CAGR of 14.1% over the forecast period (up to 2030).
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North America: The North American snow sports apparel market dominated with over 38.15% revenue share in 2023.
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Kids Apparel Market (Relevant to Zumiez's youth demographic 12-25):
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Global: The global kids apparel market was valued at USD 211.57 billion in 2024, projected to grow to USD 366.72 billion by 2032, at a CAGR of 7.17%.
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U.S.: The U.S. kids wear market was valued at USD 42.9 billion in 2024 and is expected to rise to USD 83.1 billion by 2035, with a CAGR of 6.2% from 2025 to 2035.
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Zumiez (ZUMZ) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
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Continued Comparable Sales Growth in North America: The company has demonstrated consistent positive comparable sales growth in its North American business. For instance, Zumiez reported a robust 7.5% rise in comparable sales for the third quarter of fiscal year 2024, and North American comparable sales were up 4.2% in the second quarter of 2025, marking the sixth consecutive quarter of growth in that region. Management aims to continue this momentum, with North America leading first quarter-to-date comparable sales increases.
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Expansion of Private Label Products: Zumiez is strategically focusing on the growth of its proprietary private label products. These offerings have shown strong performance, reaching 30% of total sales year-to-date through the second quarter of fiscal year 2025. This expansion contributes to increased margins and customer loyalty, positioning Zumiez for long-term success in the youth market.
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Introduction of New and Exclusive Merchandise Offerings: A key strategic initiative to drive revenue growth involves refreshing the product mix with innovative and distinctive offerings. Zumiez has actively introduced over 120 new brands throughout fiscal 2024 and continues its mission to deliver unique and exclusive merchandise to differentiate itself in the marketplace.
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Strategic Omnichannel Expansion: The company is pursuing strategic omnichannel expansion to enhance its global presence and foster customer loyalty. This approach integrates online and in-store experiences, aiming to capture a broader customer base and improve the overall customer journey, thereby supporting sustained revenue generation.
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Share Repurchases
- Zumiez repurchased 1.8 million shares for $25.2 million in Q1 fiscal year 2025.
- In fiscal year 2024, the company repurchased $25.2 million of common stock.
- A new authorization for up to $15 million in share repurchases was approved in Q1 fiscal year 2025, continuing through June 30, 2026. Additionally, a $25 million repurchase program was approved on March 12, 2024, running through March 31, 2026.
Share Issuance
- Net cash provided by financing activities from the issuance and exercise of stock-based awards was $0.7 million in fiscal year 2023 and $1.1 million in fiscal year 2022.
Capital Expenditures
- Expected capital expenditures for fiscal year 2025 are projected to be between $11 million and $16 million, primarily for opening approximately 9 new stores, remodels, and relocations.
- Capital expenditures were $15 million in fiscal year 2024 and $20.4 million in fiscal year 2023.
- The primary focus of capital expenditures includes new stores (7 opened in fiscal year 2024, 19 in fiscal year 2023, and 32 in fiscal year 2022), store remodels, and ongoing infrastructure improvements, as well as investments in customer engagement through training and technology and localized international fulfillment.
