Tearsheet

YETI (YETI)


Market Price (4/22/2026): $41.215 | Market Cap: $3.2 Bil
Sector: Consumer Discretionary | Industry: Leisure Products

YETI (YETI)


Market Price (4/22/2026): $41.215
Market Cap: $3.2 Bil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.2%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%

Low stock price volatility
Vol 12M is 43%

Megatrend and thematic drivers
Megatrends include Outdoor Lifestyle & Recreation, and E-commerce & Digital Retail. Themes include Premium Outdoor Gear, Durable Consumer Goods, Show more.

Weak multi-year price returns
2Y Excs Rtn is -31%, 3Y Excs Rtn is -67%

Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 11%

Key risks
YETI key risks include [1] earnings pressure from tariffs on its Chinese-manufactured goods and [2] sales headwinds from inventory constraints and supply disruptions as it strategically diversifies its manufacturing away from China.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.2%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%
2 Low stock price volatility
Vol 12M is 43%
3 Megatrend and thematic drivers
Megatrends include Outdoor Lifestyle & Recreation, and E-commerce & Digital Retail. Themes include Premium Outdoor Gear, Durable Consumer Goods, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -31%, 3Y Excs Rtn is -67%
5 Meaningful short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 11%
6 Key risks
YETI key risks include [1] earnings pressure from tariffs on its Chinese-manufactured goods and [2] sales headwinds from inventory constraints and supply disruptions as it strategically diversifies its manufacturing away from China.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

YETI (YETI) stock has lost about 5% since 12/31/2025 because of the following key factors:

1. Significant Margin Pressure and Tariff Headwinds: YETI's adjusted earnings per share (EPS) decreased by 8% in Q4 2025, largely due to a $0.15 unfavorable impact from higher tariff costs. This also resulted in a 180-basis-point decline in gross profit margin for the quarter, with tariffs contributing a 310-basis-point hit. The company's 2026 outlook forecasts continued margin compression, with gross margins expected to decline by approximately 90 basis points year-over-year at the midpoint, embedding roughly 200 basis points of incremental tariff costs. The guidance further indicates significant first-half operating margin pressure of about 500 basis points due to tariff annualization.

2. Weakness in the Core U.S. Market: Despite robust international growth, YETI experienced a 1% decline in U.S. sales for the full year 2025. The company's outlook for 2026 projects only low- to mid-single-digit growth in its core U.S. market, indicating persistent softness or a more cautious growth trajectory in its largest geographical segment.

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Stock Movement Drivers

Fundamental Drivers

The -6.7% change in YETI stock from 12/31/2025 to 4/21/2026 was primarily driven by a -14.0% change in the company's P/E Multiple.
(LTM values as of)123120254212026Change
Stock Price ($)44.1741.20-6.7%
Change Contribution By: 
Total Revenues ($ Mil)1,8311,8682.0%
Net Income Margin (%)8.8%8.9%1.1%
P/E Multiple22.219.1-14.0%
Shares Outstanding (Mil)80775.1%
Cumulative Contribution-6.7%

LTM = Last Twelve Months as of date shown

Market Drivers

12/31/2025 to 4/21/2026
ReturnCorrelation
YETI-6.7% 
Market (SPY)-5.4%58.5%
Sector (XLY)-0.4%66.4%

Fundamental Drivers

The 24.2% change in YETI stock from 9/30/2025 to 4/21/2026 was primarily driven by a 23.0% change in the company's P/E Multiple.
(LTM values as of)93020254212026Change
Stock Price ($)33.1841.2024.2%
Change Contribution By: 
Total Revenues ($ Mil)1,8221,8682.6%
Net Income Margin (%)9.7%8.9%-9.0%
P/E Multiple15.519.123.0%
Shares Outstanding (Mil)83778.1%
Cumulative Contribution24.2%

LTM = Last Twelve Months as of date shown

Market Drivers

9/30/2025 to 4/21/2026
ReturnCorrelation
YETI24.2% 
Market (SPY)-2.9%51.4%
Sector (XLY)-0.5%56.0%

Fundamental Drivers

The 24.5% change in YETI stock from 3/31/2025 to 4/21/2026 was primarily driven by a 20.6% change in the company's P/E Multiple.
(LTM values as of)33120254212026Change
Stock Price ($)33.1041.2024.5%
Change Contribution By: 
Total Revenues ($ Mil)1,8301,8682.1%
Net Income Margin (%)9.6%8.9%-7.8%
P/E Multiple15.819.120.6%
Shares Outstanding (Mil)84779.6%
Cumulative Contribution24.5%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2025 to 4/21/2026
ReturnCorrelation
YETI24.5% 
Market (SPY)16.3%59.9%
Sector (XLY)21.2%65.4%

Fundamental Drivers

The 3.0% change in YETI stock from 3/31/2023 to 4/21/2026 was primarily driven by a 57.4% change in the company's Net Income Margin (%).
(LTM values as of)33120234212026Change
Stock Price ($)40.0041.203.0%
Change Contribution By: 
Total Revenues ($ Mil)1,5951,86817.1%
Net Income Margin (%)5.6%8.9%57.4%
P/E Multiple38.519.1-50.5%
Shares Outstanding (Mil)867712.9%
Cumulative Contribution3.0%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2023 to 4/21/2026
ReturnCorrelation
YETI3.0% 
Market (SPY)63.3%44.3%
Sector (XLY)62.7%49.0%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
YETI Return21%-50%25%-26%15%-6%-40%
Peers Return18%-24%15%5%-38%10%-26%
S&P 500 Return27%-19%24%23%16%4%89%

Monthly Win Rates [3]
YETI Win Rate67%25%58%33%50%50% 
Peers Win Rate62%35%53%50%47%60% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
YETI Max Drawdown-5%-66%-15%-34%-30%-20% 
Peers Max Drawdown-3%-42%-20%-27%-55%-13% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: HELE, NWL, COLM, DECK, BC. See YETI Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 4/21/2026 (YTD)

How Low Can It Go

Unique KeyEventYETIS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-73.5%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven277.7%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-58.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven143.3%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven87 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-34.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven53.5%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven52 days120 days

Compare to HELE, NWL, COLM, DECK, BC

In The Past

YETI's stock fell -73.5% during the 2022 Inflation Shock from a high on 11/5/2021. A -73.5% loss requires a 277.7% gain to breakeven.

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About YETI (YETI)

YETI Holdings, Inc. designs, markets, retails, and distributes products for the outdoor and recreation market under the YETI brand. The company offers hard and soft coolers, as well as cargo, bags, outdoor living, and associated accessories. It also provides drinkware products, such as colsters, lowballs, wine tumblers, stackable pints, mugs, tumblers, bottles, and jugs, as well as accessories comprising bottle straw caps, tumbler handles, jug mounts, and bottle slings under the Rambler brand. In addition, the company offers YETI-branded gear products, such as hats, shirts, bottle openers, and ice substitutes. It sells its products through independent retailers, including outdoor specialty, hardware, sporting goods, and farm and ranch supply stores, as well as through Website. The company operates in the United States, Canada, Australia, New Zealand, Europe, Hong Kong, China, Singapore, and Japan. YETI Holdings, Inc. was founded in 2006 and is headquartered in Austin, Texas.

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Here are 1-3 brief analogies to describe YETI:

  • YETI is like Patagonia for premium outdoor hardgoods and drinkware.
  • YETI is like Dyson for high-performance coolers and insulated drinkware.
  • YETI is like Lululemon for outdoor lifestyle accessories.

AI Analysis | Feedback

  • Coolers: YETI offers a range of hard and soft coolers designed for outdoor and recreation use to keep items cold.
  • Cargo & Bags: The company provides various cargo boxes, bags, and other carrying solutions for gear and personal items.
  • Drinkware: Under the Rambler brand, YETI sells a wide array of drinkware products including tumblers, bottles, mugs, jugs, and their associated accessories.
  • Gear & Accessories: YETI also markets branded gear such as hats, shirts, bottle openers, and ice substitutes.

AI Analysis | Feedback

YETI (symbol: YETI) sells its products through a dual-channel approach: direct-to-consumer via its website and through a network of independent retailers (wholesale). Based on its financial disclosures, no single wholesale customer accounts for 10% or more of YETI's net sales. Therefore, there are no specific "major customer companies" to list with their symbols.

Consequently, YETI serves a diverse base of individual consumers. The primary categories of customers that YETI serves include:

  1. Outdoor Enthusiasts: Individuals engaged in activities such as hunting, fishing, camping, hiking, boating, and other outdoor sports who require durable, high-performance gear that can withstand rugged environments.
  2. Everyday Lifestyle Consumers: Customers who value YETI's premium quality, durability, and design for daily use, travel, social gatherings, and other aspects of modern life, appreciating the brand's aesthetic and functional benefits beyond extreme outdoor applications.
  3. Professionals and Workforce: Individuals whose jobs involve demanding conditions, such as tradespeople, construction workers, first responders, and other professionals who rely on robust drinkware and coolers for hydration and storage in challenging work environments.

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Matt Reintjes - President and Chief Executive Officer

Matt Reintjes has served as President and Chief Executive Officer of YETI since September 2015 and was appointed to the Company's Board of Directors in March 2016. He led YETI through a period of transformative growth and oversaw the expansion of its innovation pipeline and brand reach before taking the company public in 2018. Prior to joining YETI, Reintjes led Vista Outdoor Inc.'s Outdoor Products division and served as Chief Operating Officer of its predecessor, Bushnell Outdoor Products. During his time at Bushnell Holdings, where he was COO, the company was acquired and spun off into Vista Outdoor Inc. He also spent nine years at Danaher Corporation in various operating roles, including President of Danaher's Dental Equipment business group, and began his career in consulting. He holds an MBA from the University of Virginia's Darden School of Business.

Scott Bomar - Senior Vice President, Chief Financial Officer and Treasurer

Scott Bomar was appointed Senior Vice President, Chief Financial Officer and Treasurer of YETI, effective February 23, 2026. He joined YETI from The Home Depot, Inc., where he most recently served as Senior Vice President of Finance since 2022. Bomar spent nearly two decades at The Home Depot in roles of increasing responsibility, leading various aspects of financial operations, including financial planning, treasury, and acquisition integration. His operational experience at Home Depot includes leading its $5 billion Home Services business unit and its retail operations in China. From 2021 to 2022, he served as Senior Vice President and CFO of Deluxe Corporation, a payments and business technology company, where he contributed to its transformation. Bomar also held positions with Deloitte and SEI Investments.

Martin (Marty) Duff - Chief Supply Chain & Operations Officer

Marty Duff serves as Chief Supply Chain & Operations Officer at YETI, overseeing the company's global supply chain, operations, and technology organizations. He joined YETI in 2022 as Senior Vice President, Supply Chain & Operations. Before YETI, Duff spent more than 11 years at VF Corporation in senior supply chain leadership roles across the Americas and Asia, supporting brands such as The North Face, Vans, Timberland, Dickies, and Supreme. Earlier in his career, he held operational leadership roles at Johnson & Johnson.

Bryan Barksdale - Senior Vice President, Chief Legal Officer and Secretary

Bryan Barksdale serves as YETI's Senior Vice President, Chief Legal Officer and Secretary, having joined the company in August 2015 as General Counsel. Prior to his time at YETI, Mr. Barksdale served as General Counsel of iFLY Holdings, Inc. and as Chief Legal Officer, General Counsel and Secretary of Bazaarvoice, Inc. He previously practiced corporate and securities law with prominent firms including Wilson Sonsini Goodrich & Rosati, Professional Corporation, Brobeck, Phleger & Harrison LLP, and Andrews Kurth LLP.

Evonne Delaney - Chief Human Resources Officer

Evonne Delaney was named YETI's Chief Human Resources Officer in July 2022, having joined the company in July 2021 as the Vice President, Total Rewards and Talent Operations. She brings over two decades of experience in global and corporate Human Resources environments. Before joining YETI, Delaney spent six years at Capri Holdings Limited, most recently as the Vice President, Global Total Rewards & Workday, for brands including Michael Kors, Jimmy Choo, and Versace. She also spent six years at Siemens Corporation as Director, Compensation.

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Key Business Risks for YETI Holdings, Inc.

  1. Market Competition and Economic Sensitivity: YETI operates within a highly competitive outdoor and recreation market, facing significant pressure from both established and emerging brands, some offering similar products at lower price points. This competitive intensity, coupled with evolving consumer preferences and viral product trends (e.g., in drinkware), can challenge YETI's market share and premium pricing strategy. Additionally, as a purveyor of premium-priced, discretionary products, YETI is vulnerable to adverse macroeconomic conditions such as economic downturns, inflationary pressures, and reduced consumer discretionary spending. Consumers may delay purchases of high-end outdoor gear or trade down to more affordable alternatives during such periods, directly impacting YETI's sales and profitability.
  2. Supply Chain Disruptions, Manufacturing Concentration, and Tariffs: The company relies heavily on third-party contract manufacturers, many of which are located outside the United States. This dependence exposes YETI to risks associated with supply chain complexity, fluctuations in the cost and availability of raw materials, labor, and transportation, and potential disruptions due to geopolitical tensions or trade policy changes. Tariffs, in particular, have materially impacted YETI's margins and profitability, necessitating efforts to diversify its manufacturing base beyond regions like China.
  3. Dependence on Brand Image and Product Innovation: YETI's business success is predicated on its strong premium brand image and its ability to consistently design, develop, and market new and innovative products. The durable nature of many of its existing products means there isn't a natural replacement cycle, making continuous innovation crucial for sustaining demand and attracting new customers. Any damage to the company's brand perception, delays or failures in new product launches, or quality issues could significantly harm its operational results and financial performance.

AI Analysis | Feedback

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AI Analysis | Feedback

The addressable markets for YETI's main products are as follows:

  • Coolers: The global cooler market is valued at USD 6 billion. More specifically, the global retail cooler market size was valued at USD 3.76 billion in 2025 and is projected to reach USD 8.82 billion by 2034.
  • Drinkware: The global drinkware market was valued at USD 35.1 billion in 2024 and is estimated to grow to USD 60.4 billion by 2034.
  • Outdoor Gear (including cargo, bags, outdoor living products, and YETI-branded apparel/accessories): The global outdoor gear market size was valued at USD 57.61 billion in 2024 and is projected to reach USD 77.55 billion by 2032.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for YETI over the next 2-3 years:
  1. Product Innovation and Diversification: YETI plans to drive revenue growth through continuous product innovation and expanding its portfolio beyond traditional coolers and drinkware. The company aims to launch a significant number of new products, with over 30 planned for 2025, including insulated sports jugs, beach chairs, food-related items, technical backpacks, luggage, specialized hydration solutions, and a unique powered cooler platform. Strategic acquisitions, such as Mystery Ranch in 2024 for soft goods and Butter Pat Industries in 2024 for premium cookware, further support this diversification into categories with significant addressable markets.
  2. International Expansion: Expanding its global presence is a significant long-term growth driver for YETI. International sales grew from 2% of total sales in fiscal year 2018 to 21% in fiscal year 2025 and 23% in Q4 2025, with a target of 25% by 2027. The company is experiencing strong momentum in Europe (particularly the UK and DACH region), Australia, New Zealand, and Canada, and plans to expand its e-commerce presence in Japan in 2026, alongside establishing a presence in markets like Korea and China.
  3. Direct-to-Consumer (DTC) Channel Growth: YETI prioritizes maintaining a strong direct-to-consumer sales mix, which accounts for approximately 60% of overall sales. This channel allows for better margin preservation and direct customer engagement through global websites, YETI stores, and the Amazon Marketplace. The company is also expanding customization services and corporate gifting to capture B2B demand and leveraging artificial intelligence for enhanced consumer engagement and AI-enabled product customization.
  4. Growth in Existing Core Categories: Despite some near-term challenges in the U.S. drinkware market, YETI anticipates continued strong demand and growth in both its Drinkware and Coolers & Equipment categories, particularly internationally. Innovation within these core product lines, such as new Rambler straw lid mugs, bottles, and expanded soft cooler offerings, is expected to drive sales. The company expects a return to double-digit growth in the drinkware category in the latter half of 2025.

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Capital Allocation Decisions of YETI Holdings, Inc.

Share Repurchases

  • YETI's Board of Directors approved a share repurchase program of up to $300 million in February 2024.
  • In fiscal year 2024, the company spent $200 million on accelerated share repurchase agreements, resulting in the repurchase of approximately 5.1 million shares.
  • In February 2025, the Board approved a $350 million increase to the share repurchase program, making $450 million available for future repurchases. Additionally, YETI repurchased 8.2 million shares for $297.6 million during fiscal year 2025.

Outbound Investments

  • In fiscal year 2024, YETI acquired Mystery Ranch, Ltd., Butter Pat Industries, LLC, and the technology for a unique powered cooler platform for a total of $32.5 million.
  • During the third quarter of 2025, YETI invested $38.0 million in cash to acquire assets, including designs, tooling, and intellectual property, related to the Helimix branded shaker bottle.
  • The acquisition of Mystery Ranch in 2024 was strategically aimed at accelerating YETI's transformation into a multi-category outdoor brand beyond just rugged coolers.

Capital Expenditures

  • Capital expenditures for fiscal year 2024 amounted to $41.83 million.
  • For fiscal year 2025, capital expenditures were $42.67 million. The company had projected these to be around $50 million, primarily focused on investments in technology, new product innovation, and strengthening the supply chain.
  • YETI anticipates capital expenditures between $60 million and $70 million for fiscal year 2026, with a primary focus on supporting technology, new product innovation, and supply chain enhancements.

Better Bets vs. YETI (YETI)

Trade Ideas

Select ideas related to YETI.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
SKY_3312026_Dip_Buyer_FCFYield03312026SKYChampion HomesDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
0.0%0.0%0.0%
DPZ_3272026_Dip_Buyer_FCFYield03272026DPZDomino's PizzaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.1%3.1%0.0%
ETSY_3272026_Dip_Buyer_FCFYield03272026ETSYEtsyDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
5.6%5.6%0.0%
OLLI_3272026_Dip_Buyer_ValueBuy03272026OLLIOllie's Bargain OutletDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.1%3.1%0.0%
PATK_3272026_Insider_Buying_GTE_1Mil_EBITp+DE_V203272026PATKPatrick IndustriesInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
3.4%3.4%-1.6%
YETI_10102025_Dip_Buyer_FCFYield10102025YETIYETIDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
14.0%14.0%0.0%
YETI_2292024_Dip_Buyer_FCFYield02292024YETIYETIDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.6%-13.2%-16.2%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

YETIHELENWLCOLMDECKBCMedian
NameYETI Helen Of.Newell B.Columbia.Deckers .Brunswick 
Mkt Price41.2020.274.2463.97110.1783.9752.59
Mkt Cap3.20.51.83.415.95.53.3
Rev LTM1,8681,8027,2043,3975,3755,3634,380
Op Inc LTM2141404712361,280312274
FCF LTM1535617217929396185
FCF 3Y Avg177170300410985368334
CFO LTM255952642831,013562273
CFO 3Y Avg2672135634701,074576517

Growth & Margins

YETIHELENWLCOLMDECKBCMedian
NameYETI Helen Of.Newell B.Columbia.Deckers .Brunswick 
Rev Chg LTM2.1%-5.7%-5.0%0.9%9.2%2.4%1.5%
Rev Chg 3Y Avg5.5%-6.0%-8.6%-0.6%14.7%-7.3%-3.3%
Rev Chg Q6.8%-3.4%-2.7%-2.4%7.1%15.5%2.2%
QoQ Delta Rev Chg LTM2.0%-1.0%-0.7%-0.8%2.5%3.5%0.7%
Op Inc Chg LTM-13.0%-35.7%-1.5%-12.8%11.4%-27.9%-12.9%
Op Inc Chg 3Y Avg24.8%-11.2%-7.3%-18.0%27.4%-30.6%-9.2%
Op Mgn LTM11.4%7.8%6.5%6.9%23.8%5.8%7.4%
Op Mgn 3Y Avg12.8%11.0%5.7%8.2%22.9%8.8%9.9%
QoQ Delta Op Mgn LTM-0.6%-1.1%0.4%-0.5%0.3%0.2%-0.2%
CFO/Rev LTM13.6%5.3%3.7%8.3%18.8%10.5%9.4%
CFO/Rev 3Y Avg15.1%10.9%7.2%13.7%22.7%10.1%12.3%
FCF/Rev LTM8.2%3.1%0.2%6.4%17.3%7.4%6.9%
FCF/Rev 3Y Avg10.0%8.7%3.8%12.0%20.8%6.5%9.4%

Valuation

YETIHELENWLCOLMDECKBCMedian
NameYETI Helen Of.Newell B.Columbia.Deckers .Brunswick 
Mkt Cap3.20.51.83.415.95.53.3
P/S1.70.30.21.03.01.01.0
P/Op Inc14.83.33.814.512.417.613.5
P/EBIT14.3-0.688.814.511.8-229.513.0
P/E19.1-0.6-6.219.415.3-40.17.3
P/CFO12.44.96.712.115.79.811.0
Total Yield5.2%-169.7%-11.0%7.1%6.6%-0.4%2.4%
Dividend Yield0.0%0.0%5.1%1.9%0.0%2.0%1.0%
FCF Yield 3Y Avg4.8%13.0%8.3%9.5%5.1%7.0%7.6%
D/E0.12.02.90.10.00.40.3
Net D/E0.02.02.8-0.1-0.10.40.2

Returns

YETIHELENWLCOLMDECKBCMedian
NameYETI Helen Of.Newell B.Columbia.Deckers .Brunswick 
1M Rtn16.1%36.5%26.2%15.8%9.7%19.2%17.6%
3M Rtn-14.6%6.1%2.0%23.3%12.4%-0.7%4.0%
6M Rtn18.0%4.7%-9.6%19.3%7.0%30.7%12.5%
12M Rtn49.9%-36.4%-1.1%3.6%6.4%98.2%5.0%
3Y Rtn5.0%-76.8%-60.5%-24.2%35.8%4.4%-9.9%
1M Excs Rtn7.5%27.9%17.6%7.3%1.1%10.6%9.0%
3M Excs Rtn-18.5%2.1%-1.9%19.3%8.5%-4.7%0.1%
6M Excs Rtn16.1%0.9%-15.5%17.8%4.4%26.9%10.2%
12M Excs Rtn14.2%-73.6%-37.9%-34.0%-29.5%63.1%-31.7%
3Y Excs Rtn-66.6%-147.9%-131.8%-94.1%-29.2%-61.0%-80.4%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Drinkware1,023947832629526
Coolers & Equipment598613552447369
Other3835271719
Total1,6591,5951,4111,092914


Price Behavior

Price Behavior
Market Price$41.20 
Market Cap ($ Bil)3.2 
First Trading Date10/25/2018 
Distance from 52W High-18.8% 
   50 Days200 Days
DMA Price$40.53$39.09
DMA Trendupdown
Distance from DMA1.6%5.4%
 3M1YR
Volatility39.8%42.7%
Downside Capture0.650.81
Upside Capture88.58171.96
Correlation (SPY)48.7%51.3%
YETI Betas & Captures as of 3/31/2026

 1M2M3M6M1Y3Y
Beta1.791.571.691.501.501.30
Up Beta2.671.171.391.341.461.32
Down Beta1.121.281.791.571.171.04
Up Capture133%130%139%188%251%197%
Bmk +ve Days7162765139424
Stock +ve Days8203168130377
Down Capture221%191%180%131%143%109%
Bmk -ve Days12233358110323
Stock -ve Days14213157118368

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with YETI
YETI53.2%42.6%1.12-
Sector ETF (XLY)29.2%19.4%1.2056.5%
Equity (SPY)23.7%12.7%1.5253.3%
Gold (GLD)41.4%27.5%1.25-5.2%
Commodities (DBC)22.4%16.2%1.25-12.2%
Real Estate (VNQ)14.2%13.8%0.7244.3%
Bitcoin (BTCUSD)-10.4%42.7%-0.1419.5%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with YETI
YETI-12.6%48.3%-0.11-
Sector ETF (XLY)6.9%23.8%0.2560.4%
Equity (SPY)10.8%17.1%0.4956.6%
Gold (GLD)21.6%17.8%0.998.8%
Commodities (DBC)10.9%18.8%0.4710.0%
Real Estate (VNQ)4.1%18.8%0.1249.9%
Bitcoin (BTCUSD)3.8%56.4%0.2927.3%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with YETI
YETI9.6%53.3%0.44-
Sector ETF (XLY)12.9%22.0%0.5458.3%
Equity (SPY)13.9%17.9%0.6754.1%
Gold (GLD)13.7%15.9%0.716.5%
Commodities (DBC)8.2%17.6%0.3916.8%
Real Estate (VNQ)5.4%20.7%0.2347.1%
Bitcoin (BTCUSD)68.0%66.9%1.0720.4%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date3312026
Short Interest: Shares Quantity8.6 Mil
Short Interest: % Change Since 31520269.4%
Average Daily Volume1.3 Mil
Days-to-Cover Short Interest6.5 days
Basic Shares Quantity76.5 Mil
Short % of Basic Shares11.2%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
2/19/2026-4.8%-9.5%-26.3%
11/6/20255.2%15.6%28.5%
8/7/2025-10.3%-2.9%-0.3%
5/8/20256.0%12.3%13.0%
2/13/2025-0.9%-2.6%-15.1%
11/7/20247.6%12.5%17.5%
8/8/202416.4%8.0%0.8%
5/9/202412.8%18.0%23.6%
...
SUMMARY STATS   
# Positive131313
# Negative111111
Median Positive6.0%12.3%17.5%
Median Negative-4.8%-5.1%-9.6%
Max Positive31.6%41.9%47.2%
Max Negative-18.8%-21.3%-32.8%

SEC Filings

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Report DateFiling DateFiling
12/31/202502/27/202610-K
09/30/202511/06/202510-Q
06/30/202508/07/202510-Q
03/31/202505/08/202510-Q
12/31/202402/24/202510-K
09/30/202411/07/202410-Q
06/30/202408/08/202410-Q
03/31/202405/09/202410-Q
12/31/202302/26/202410-K
09/30/202311/09/202310-Q
06/30/202308/10/202310-Q
03/31/202305/11/202310-Q
12/31/202202/27/202310-K
09/30/202211/10/202210-Q
06/30/202208/11/202210-Q
03/31/202205/11/202210-Q

Recent Forward Guidance [BETA]

Latest: Q4 2025 Earnings Reported 2/19/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue Growth6.0%7.0%8.0%366.7%5.5%Higher NewActual: 1.5% for 2025
2026 Operating Margin 14.4% 1.0%0.2%Higher NewActual: 14.25% for 2025
2026 EPS2.772.82.8315.0% Higher NewActual: 2.44 for 2025
2026 Capital Expenditures60.00 Mil65.00 Mil70.00 Mil30.0% Higher NewActual: 50.00 Mil for 2025
2026 Free Cash Flow200.00 Mil212.50 Mil225.00 Mil6.2% Higher NewActual: 200.00 Mil for 2025
2026 Effective Tax Rate 24.0% -5.9%-1.5%Lower NewActual: 25.5% for 2025
2026 Adjusted Operating Income Growth6.0%7.0%8.0%   

Prior: Q3 2025 Earnings Reported 11/6/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2025 Revenue Growth1.0%1.5%2.0%50.0%0.5%RaisedGuidance: 1.0% for 2025
2025 Operating Margin14.0%14.25%14.5%00AffirmedGuidance: 14.25% for 2025
2025 EPS2.382.442.491.0% RaisedGuidance: 2.41 for 2025
2025 Free Cash Flow 200.00 Mil 14.3% RaisedGuidance: 175.00 Mil for 2025
2025 Effective Tax Rate 25.5% 0 AffirmedGuidance: 25.5% for 2025
2025 Diluted Weighted Average Shares Outstanding 81.50 Mil -0.6% LoweredGuidance: 82.00 Mil for 2025
2025 Capital Expenditures 50.00 Mil 0 AffirmedGuidance: 50.00 Mil for 2025

Insider Activity

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#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Barksdale, Bryan CSVP, CLO and SecretaryDirectSell1215202545.329,756442,1422,555,912Form