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Williams-Sonoma (WSM)

Market Price (5/2/2026): $180.25 | Market Cap: $21.5 Bil
Sector: Consumer Discretionary | Industry: Homefurnishing Retail

Williams-Sonoma (WSM)

Market Price (5/2/2026): $180.25
Market Cap: $21.5 Bil
Sector: Consumer Discretionary
Industry: Homefurnishing Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.6%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 14%

Stock buyback support
Stock Buyback 3Y Total is 2.0 Bil

Low stock price volatility
Vol 12M is 34%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Direct-to-Consumer Brands, Luxury Consumer Goods, Show more.

Weak multi-year price returns
2Y Excs Rtn is -10%

Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.3%, Rev Chg QQuarterly Revenue Change % is -4.3%

Key risks
WSM key risks include [1] tariffs and supply chain disruptions, Show more.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.6%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 14%
2 Stock buyback support
Stock Buyback 3Y Total is 2.0 Bil
3 Low stock price volatility
Vol 12M is 34%
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Direct-to-Consumer Brands, Luxury Consumer Goods, Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -10%
6 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.3%, Rev Chg QQuarterly Revenue Change % is -4.3%
7 Key risks
WSM key risks include [1] tariffs and supply chain disruptions, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Williams-Sonoma (WSM) stock has lost about 10% since 1/31/2026 because of the following key factors:

1. Cautious Fiscal Year 2026 Outlook and Tariff Headwinds.

Williams-Sonoma's guidance for fiscal year 2026 contributed to investor apprehension, notably due to an estimated $80 million in incremental tariff costs primarily impacting the first half of the year. The company also projected a fiscal 2026 operating margin between 17.5% and 18.1%, which is lower than the 20.3% achieved in Q4 fiscal 2025. This signaled potential margin pressure ahead.

2. Mixed Q4 Fiscal Year 2025 Earnings Despite EPS Beat.

While Williams-Sonoma reported diluted earnings per share (EPS) of $3.04 for Q4 fiscal year 2025, surpassing analyst consensus estimates of $2.90 by 4.83%, the company missed revenue expectations. Quarterly revenue declined 4.3% year-over-year to $2.36 billion, falling short of analyst estimates of $2.41 billion. This revenue shortfall was partly attributed to the quarter being 13 weeks compared to 14 weeks in the prior year, despite a positive comparable brand revenue growth of 3.2%.

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Stock Movement Drivers

Fundamental Drivers

The -11.7% change in WSM stock from 1/31/2026 to 5/1/2026 was primarily driven by a -10.0% change in the company's P/E Multiple.
(LTM values as of)13120265012026Change
Stock Price ($)203.84179.99-11.7%
Change Contribution By: 
Total Revenues ($ Mil)7,9127,807-1.3%
Net Income Margin (%)14.3%13.9%-2.5%
P/E Multiple21.919.7-10.0%
Shares Outstanding (Mil)1211191.9%
Cumulative Contribution-11.7%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 5/1/2026
ReturnCorrelation
WSM-11.7% 
Market (SPY)3.6%62.8%
Sector (XLY)-1.9%64.7%

Fundamental Drivers

The -6.7% change in WSM stock from 10/31/2025 to 5/1/2026 was primarily driven by a -5.8% change in the company's P/E Multiple.
(LTM values as of)103120255012026Change
Stock Price ($)192.96179.99-6.7%
Change Contribution By: 
Total Revenues ($ Mil)7,8307,807-0.3%
Net Income Margin (%)14.4%13.9%-3.1%
P/E Multiple20.919.7-5.8%
Shares Outstanding (Mil)1221192.5%
Cumulative Contribution-6.7%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 5/1/2026
ReturnCorrelation
WSM-6.7% 
Market (SPY)5.5%51.3%
Sector (XLY)-0.7%56.0%

Fundamental Drivers

The 18.2% change in WSM stock from 4/30/2025 to 5/1/2026 was primarily driven by a 18.4% change in the company's P/E Multiple.
(LTM values as of)43020255012026Change
Stock Price ($)152.24179.9918.2%
Change Contribution By: 
Total Revenues ($ Mil)7,7127,8071.2%
Net Income Margin (%)14.6%13.9%-4.5%
P/E Multiple16.619.718.4%
Shares Outstanding (Mil)1231193.2%
Cumulative Contribution18.2%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2025 to 5/1/2026
ReturnCorrelation
WSM18.2% 
Market (SPY)30.4%54.5%
Sector (XLY)21.2%54.4%

Fundamental Drivers

The 213.0% change in WSM stock from 4/30/2023 to 5/1/2026 was primarily driven by a 191.1% change in the company's P/E Multiple.
(LTM values as of)43020235012026Change
Stock Price ($)57.51179.99213.0%
Change Contribution By: 
Total Revenues ($ Mil)8,6747,807-10.0%
Net Income Margin (%)13.0%13.9%7.2%
P/E Multiple6.819.7191.1%
Shares Outstanding (Mil)13311911.4%
Cumulative Contribution213.0%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2023 to 5/1/2026
ReturnCorrelation
WSM213.0% 
Market (SPY)78.7%48.0%
Sector (XLY)64.4%46.3%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
WSM Return69%-30%80%87%-2%2%294%
Peers Return21%-44%33%-5%8%-18%-24%
S&P 500 Return27%-19%24%23%16%5%92%

Monthly Win Rates [3]
WSM Win Rate50%33%67%58%50%50% 
Peers Win Rate53%37%57%48%48%35% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
WSM Max Drawdown0%-37%-2%-4%-25%-2% 
Peers Max Drawdown-12%-61%-19%-26%-41%-30% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 

[1] Cumulative total returns since the beginning of 2021
[2] Peers: RH, ARHS, W, ETD, LOVE. See WSM Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 5/1/2026 (YTD)

How Low Can It Go

EventWSMS&P 500
2025 US Tariff Shock
  % Loss-35.6%-18.8%
  % Gain to Breakeven55.2%23.1%
  Time to Breakeven275 days79 days
2023 SVB Regional Banking Crisis
  % Loss-14.2%-6.7%
  % Gain to Breakeven16.5%7.1%
  Time to Breakeven13 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.9%-24.5%
  % Gain to Breakeven58.5%32.4%
  Time to Breakeven84 days427 days
2020 COVID-19 Crash
  % Loss-58.0%-33.7%
  % Gain to Breakeven138.4%50.9%
  Time to Breakeven70 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-27.3%-19.2%
  % Gain to Breakeven37.6%23.7%
  Time to Breakeven176 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-44.4%-12.2%
  % Gain to Breakeven79.8%13.9%
  Time to Breakeven1591 days62 days

Compare to RH, ARHS, W, ETD, LOVE

In The Past

Williams-Sonoma's stock fell -35.6% during the 2025 US Tariff Shock. Such a loss loss requires a 55.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventWSMS&P 500
2025 US Tariff Shock
  % Loss-35.6%-18.8%
  % Gain to Breakeven55.2%23.1%
  Time to Breakeven275 days79 days
2022 Inflation Shock & Fed Tightening
  % Loss-36.9%-24.5%
  % Gain to Breakeven58.5%32.4%
  Time to Breakeven84 days427 days
2020 COVID-19 Crash
  % Loss-58.0%-33.7%
  % Gain to Breakeven138.4%50.9%
  Time to Breakeven70 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-27.3%-19.2%
  % Gain to Breakeven37.6%23.7%
  Time to Breakeven176 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-44.4%-12.2%
  % Gain to Breakeven79.8%13.9%
  Time to Breakeven1591 days62 days
2014-2016 Oil Price Collapse
  % Loss-23.8%-6.8%
  % Gain to Breakeven31.2%7.3%
  Time to Breakeven867 days15 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-25.4%-17.9%
  % Gain to Breakeven34.1%21.8%
  Time to Breakeven70 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-22.7%-15.4%
  % Gain to Breakeven29.4%18.2%
  Time to Breakeven76 days125 days
2008-2009 Global Financial Crisis
  % Loss-81.6%-53.4%
  % Gain to Breakeven444.2%114.4%
  Time to Breakeven477 days1085 days

Compare to RH, ARHS, W, ETD, LOVE

In The Past

Williams-Sonoma's stock fell -35.6% during the 2025 US Tariff Shock. Such a loss loss requires a 55.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Williams-Sonoma (WSM)

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.C., and Puerto Rico; 20 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 139 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, South Korea, and India. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.

AI Analysis | Feedback

Here are 1-3 brief analogies for Williams-Sonoma (WSM):

  • Gap Inc. for the home
  • An upscale, multi-brand Bed Bath & Beyond

AI Analysis | Feedback

  • Cooking & Dining Products: A variety of items including cookware, kitchen tools, electrics, cutlery, tabletop, barware, and outdoor cooking essentials.
  • Home Furnishings: Furniture, bedding, lighting, rugs, and decorative accessories for various living spaces.
  • Home Decor Products: A wide selection of decorative accessories and items to enhance the home environment.
  • Kids & Teen Home Products: Specialty furniture, bedding, and accessories designed for children and teenagers.
  • Historical-Inspired Decor & Hardware: Made-to-order lighting, hardware, furniture, and home decor items with historical inspirations.
  • Personal Accessories & Gifts: Women's and men's accessories, travel items, entertaining products, home décor, and seasonal gifts.
  • Digital Design Platform: A 3-D imaging and augmented reality platform utilized for home furnishings and décor design.

AI Analysis | Feedback

Williams-Sonoma, Inc. (WSM) primarily sells its products directly to individuals through its e-commerce websites, direct-mail catalogs, and retail stores, operating under various well-known brands such as Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, and Mark and Graham.

Based on its diverse product offerings and brand portfolio, the company serves the following categories of individual customers:

  1. Homeowners and Individuals Furnishing Their Homes: This is the broadest customer segment, encompassing individuals seeking to decorate, furnish, and equip their homes. This includes customers purchasing furniture, bedding, lighting, rugs, kitchenware, cooking tools, tabletop items, and general home decor from brands like Williams Sonoma, Pottery Barn, West Elm, and Rejuvenation. These customers are typically focused on home aesthetics, functionality, and quality lifestyle products.
  2. Parents and Families: This category is specifically targeted by the Pottery Barn Kids and Pottery Barn Teen brands. These customers purchase furniture, bedding, decor, and accessories designed for nurseries, children's rooms, and teenagers' spaces, prioritizing safety, design, and durability for younger family members.
  3. Gift Shoppers and Individuals Seeking Personalized Items: The Mark and Graham brand, with its focus on personalization across accessories, travel, entertaining, and home decor, directly caters to customers looking for unique and custom gifts. Additionally, many items across Williams Sonoma's other brands, particularly in entertaining and decorative accessories, are frequently purchased for gifting purposes.

AI Analysis | Feedback

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AI Analysis | Feedback

Laura Alber, Chief Executive Officer

Laura Alber has served as President and Chief Executive Officer of Williams-Sonoma, Inc. and a member of its Board of Directors since 2010. She joined the company in 1995 as a senior buyer for the Pottery Barn brand and served as President of Pottery Barn from 2002 to 2006. During her tenure as CEO, Alber has been instrumental in the company's growth, transforming it into one of the largest U.S. e-tailers and spearheading its expansion into new markets and the introduction of new brands such as Pottery Barn Kids, Pottery Barn Teen, West Elm, Mark & Graham, and Rejuvenation. She currently serves on the Board of Salesforce and the Board of Trustees at the University of Pennsylvania. No information is available regarding her founding or managing other companies, selling companies, or a pattern of managing private equity-backed companies.

Jeff Howie, Chief Financial Officer

Jeff Howie was appointed Chief Financial Officer of Williams-Sonoma, Inc. in September 2022. A veteran of the company for over 20 years, Howie has held various executive leadership roles across the Williams Sonoma, Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen brands. Prior to his appointment as CFO, he served as the Executive Vice President, Chief Administrative Officer, overseeing finance, inventory, and outlets for the Pottery Barn brands, as well as real estate, store development, corporate facilities, and business-to-business for all of Williams-Sonoma, Inc. Howie has been instrumental in key initiatives including the company's global expansion, real estate optimization, and omnichannel transformation. No information is available regarding his founding or managing other companies, selling companies, or a pattern of managing private equity-backed companies.

Monica Bhargava, President, Pottery Barn Brand; Executive Vice President of Product Development

Monica Bhargava is the President of the Pottery Barn brand and also serves as Executive Vice President of Product Development for Pottery Barn and Williams-Sonoma brands. She has been with Williams-Sonoma, Inc. since 2000. Bhargava has played a crucial role in shaping the aesthetic direction of the Pottery Barn brand, contributing to its growth. Her responsibilities include creating product lines that align with evolving lifestyles and directing design teams throughout the development process. She is also recognized as the Chief Design Officer at Pottery Barn and Williams-Sonoma Home. No information is available regarding her founding or managing other companies, selling companies, or a pattern of managing private equity-backed companies.

Felix Carbullido, President, Williams Sonoma Brand

Felix Carbullido became the President of the Williams Sonoma brand in July 2022. He joined Williams-Sonoma, Inc. in 2009 as Vice President, Pottery Barn e-commerce. Before his current role, Carbullido served as Chief Marketing Officer (CMO) for Williams-Sonoma, Inc. since 2014, where he was responsible for leading marketing strategy and operations across the company's portfolio of brands. He was promoted to Senior Vice President, Pottery Barn DTC, in 2011, overseeing the brand's online and catalog business. No information is available regarding his founding or managing other companies, selling companies, or a pattern of managing private equity-backed companies.

AI Analysis | Feedback

The key risks to Williams-Sonoma's business operations and financial performance are primarily linked to external economic factors, global trade policies, and the competitive retail landscape.

  1. Sensitivity to Macroeconomic Conditions and Discretionary Consumer Spending: As a specialty retailer of home furnishings and kitchenware, Williams-Sonoma's business is highly dependent on consumer demand for discretionary items. Factors such as general economic conditions, including inflationary pressures, interest rates, the health of the U.S. housing market, consumer disposable income, and overall consumer confidence, can significantly influence spending on its products. A decline in consumer spending in these areas can directly reduce demand and negatively impact sales and operating results. The company has faced pressure from subdued home sales due to rising mortgage rates and consumer uncertainty.
  2. Tariffs and Supply Chain Disruptions/Costs: Williams-Sonoma sources a substantial portion of its merchandise from international locations, including China, India, and Vietnam. The imposition or escalation of tariffs on these imports significantly increases the company's costs and can pressure profit margins. Beyond tariffs, the company also faces risks from broader supply chain vulnerabilities, such as rising fuel costs, labor disputes, geopolitical instability, and other disruptions that can affect the timely and cost-effective delivery of merchandise. Williams-Sonoma has actively been working to diversify its sourcing to mitigate these tariff impacts.
  3. Intense Competition in the Home Furnishings and Kitchenware Market: The market for home furnishings and kitchenware is highly competitive. Williams-Sonoma competes with a wide array of direct and indirect rivals, including other specialty retailers (e.g., Crate & Barrel, Restoration Hardware), large broad-line retailers (e.g., IKEA, Walmart, Amazon, Wayfair, H&M HOME, The Home Depot), and emerging direct-to-consumer (DTC) brands. This intense competition can lead to pricing pressures, increased marketing expenses, and challenges in maintaining or growing market share, potentially impacting sales and profitability.

AI Analysis | Feedback

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AI Analysis | Feedback

Williams-Sonoma, Inc. (WSM) operates in several large addressable markets for its diverse range of home products and services.

Home Furnishings and Decor

  • The global home furnishings market was valued at approximately USD 903.87 billion in 2024 and is projected to reach USD 1.305 trillion by 2034.
  • In the U.S., the home decor market generated an estimated revenue of USD 237.87 billion in 2024 and is expected to reach USD 392.56 billion by 2030.
  • The global furniture market was valued at approximately USD 747.72 billion in 2024 and is projected to reach USD 1.19 trillion by 2033.
  • The U.S. furniture market was estimated at USD 172.33 billion in 2024 and is expected to grow at a CAGR of 6.2% from 2025 to 2033.

Cooking, Dining, and Entertaining Products (Kitchenware/Cookware)

  • The global kitchenware market was valued at approximately USD 74.74 billion in 2025 and is projected to reach USD 137.64 billion by 2034.
  • The U.S. kitchenware market was estimated at USD 8.95 billion in 2024 and is expected to reach USD 14.1085 billion by 2033.

Kids Accessories and Furniture

  • The global kids' furniture market was valued at approximately USD 49.31 billion in 2024 and is projected to reach USD 99.40 billion by 2033.
  • The U.S. kids' furniture market was estimated at USD 13.49 billion in 2023 and is expected to reach USD 46.26 billion by 2030.

3-D Imaging and Augmented Reality Platform

While Williams-Sonoma operates a 3-D imaging and augmented reality platform for the home furnishings and decor industry, a specific addressable market size for this niche technology as a standalone figure is not readily available. However, major players in home furnishings are investing in AR/VR visualization tools for digital shopping experiences.

AI Analysis | Feedback

Williams-Sonoma (WSM) is expected to drive future revenue growth over the next two to three years through several strategic initiatives and ongoing strengths in its business model:

  • Strong Performance and Expansion of its Brand Portfolio: Williams-Sonoma anticipates continued growth through the robust performance of its diverse brand portfolio. The company has reported positive comparable brand sales across all its brands and expects future unit growth, particularly within emerging brands such as Rejuvenation and GreenRow, and existing key brands like West Elm, Pottery Barn Kids, and Pottery Barn Teen.

  • Growth in the Business-to-Business (B2B) Segment: The B2B segment is a significant growth driver, with the company targeting an anticipated $1 billion in sales for 2024 and demonstrating consistent year-over-year sales increases. This expansion into the B2B market represents a strategic focus on a lucrative customer segment.

  • Product Innovation, Exclusivity, and Assortment Focus: Williams-Sonoma emphasizes its competency in product development, delivering exclusive and high-quality merchandise, and focusing on non-furniture assortments. This continuous innovation and differentiated product offering are crucial for attracting and retaining customers, thereby fueling revenue.

  • Strategic Store Expansion and Remodels: The company's store strategy, including remodels and new store openings, is contributing to retail outperformance. Future unit growth is specifically anticipated for West Elm, Rejuvenation, and new concepts, enhancing physical presence and customer access.

  • Leveraging AI and Enhancing Digital Capabilities: Williams-Sonoma is integrating AI across its business to improve customer service, drive sales, and enhance its robust e-commerce platform. The introduction of new design tools online and in-store, along with continuous digital advancements, is expected to support revenue growth by improving customer engagement and conversion.

AI Analysis | Feedback

Capital Allocation Decisions (Last 3-5 Years) for Williams-Sonoma (WSM)

Share Repurchases

  • Williams-Sonoma's Board of Directors approved a new $1 billion stock repurchase authorization in November 2025, which will become effective after the then-current $637 million authorization is fully utilized.
  • In the third quarter of 2025, the company repurchased $267 million in stock.
  • In March 2024, a new $1 billion stock repurchase authorization was approved, superseding the previous program.

Share Issuance

  • Williams-Sonoma's shares outstanding have steadily declined, with 0.128 billion shares outstanding in 2025, a 1.92% decrease from 2024, and 0.131 billion in 2024, a 5.54% decrease from 2023, indicating net share repurchases.

Capital Expenditures

  • Capital expenditures were $170 million in fiscal year 2021, $226 million in fiscal year 2022, and $354 million in fiscal year 2023.
  • Projected capital expenditures for fiscal year 2025 are between $275 million and $300 million.
  • Approximately 85% of fiscal year 2025 capital expenditures are allocated towards e-commerce, retail optimization, and supply chain efficiency.

Better Bets vs. Williams-Sonoma (WSM)

Latest Trefis Analyses

TitleDate
0DASHBOARDS 
1Should You Buy Williams-Sonoma Stock?12/31/2026
2Williams-Sonoma Earnings Notes12/27/2025
3Is Williams-Sonoma Stock Built to Withstand a Pullback?10/17/2025
4Better Bet Than WSM Stock: Pay Less Than Williams-Sonoma To Get More From TMUS, UNH 08/12/2025
5Better Bet Than WSM Stock: Pay Less Than Williams-Sonoma To Get More From YUM, CCL 08/12/2025
6Day 6 of Gains Streak for Williams-Sonoma Stock with 12% Return (vs. 0.3% YTD) [7/23/2025]07/24/2025
7Day 5 of Gains Streak for Williams-Sonoma Stock with 9.2% Return (vs. -2.4% YTD) [7/22/2025]07/23/2025
8WSM Dip Buy Analysis07/10/2025
9ARTICLES 
10Buy or Sell Williams-Sonoma Stock?12/31/2025
11S&P 500 Movers | Winners: AES, OXY, MOH | Losers: ARES, WSM, EPAM12/31/2025
12Will You Be Comfortable Buying Williams-Sonoma Stock?09/30/2025
13S&P 500 Movers | Winners: WDC, COIN, CSX | Losers: WSM, VST, CCL09/30/2025
14S&P 500 Movers | Winners: TROW, WSM, WDC | Losers: EL, CRM, NI09/04/2025
Title
0DASHBOARDS
1Should You Buy Williams-Sonoma Stock?
2Williams-Sonoma Earnings Notes
3Is Williams-Sonoma Stock Built to Withstand a Pullback?
4Better Bet Than WSM Stock: Pay Less Than Williams-Sonoma To Get More From TMUS, UNH 
5Better Bet Than WSM Stock: Pay Less Than Williams-Sonoma To Get More From YUM, CCL 
6Day 6 of Gains Streak for Williams-Sonoma Stock with 12% Return (vs. 0.3% YTD) [7/23/2025]
7Day 5 of Gains Streak for Williams-Sonoma Stock with 9.2% Return (vs. -2.4% YTD) [7/22/2025]
8WSM Dip Buy Analysis
9ARTICLES
10Buy or Sell Williams-Sonoma Stock?
11S&P 500 Movers | Winners: AES, OXY, MOH | Losers: ARES, WSM, EPAM
12Will You Be Comfortable Buying Williams-Sonoma Stock?
13S&P 500 Movers | Winners: WDC, COIN, CSX | Losers: WSM, VST, CCL
14S&P 500 Movers | Winners: TROW, WSM, WDC | Losers: EL, CRM, NI

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WSM_6302024_Quality_Momentum_RoomToRun_10%06302024WSMWilliams-SonomaQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run		32.8%17.5%-8.7%
WSM_11302022_Dip_Buyer_FCFYield11302022WSMWilliams-SonomaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-1.6%64.7%-4.4%
WSM_5312022_Dip_Buyer_FCFYield05312022WSMWilliams-SonomaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		-8.5%-8.9%-13.3%
WSM_12312016_Dip_Buyer_FCFYield12312016WSMWilliams-SonomaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin		1.7%10.2%-9.3%

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Financials

WSMRHARHSWETDLOVEMedian
NameWilliams.RH Arhaus Wayfair Ethan Al.Lovesac  
Mkt Price179.99129.977.5865.5020.8215.7643.16
Mkt Cap21.42.41.18.40.50.21.8
Rev LTM7,8073,4401,37912,4575936972,409
Op Inc LTM1,416387899346591
FCF LTM1,055249593294525154
FCF 3Y Avg1,229-1158137553057
CFO LTM1,3154521375345549295
CFO 3Y Avg1,4522241514006655187

Growth & Margins

WSMRHARHSWETDLOVEMedian
NameWilliams.RH Arhaus Wayfair Ethan Al.Lovesac  
Rev Chg LTM1.2%8.1%8.5%5.1%-4.8%2.4%3.8%
Rev Chg 3Y Avg-3.3%-0.8%4.0%0.7%-10.4%2.4%-0.1%
Rev Chg Q-4.3%3.7%5.1%6.9%-4.8%2.7%3.2%
QoQ Delta Rev Chg LTM-1.3%0.9%1.3%1.8%-1.1%0.9%0.9%
Op Inc Chg LTM-1.0%20.1%3.7%127.0%-33.5%-60.7%1.3%
Op Inc Chg 3Y Avg-1.0%-13.7%-18.4%74.7%-31.3%-44.7%-16.0%
Op Mgn LTM18.1%11.3%6.5%0.7%7.8%0.8%7.1%
Op Mgn 3Y Avg17.6%11.2%8.7%-2.8%10.6%2.4%9.6%
QoQ Delta Op Mgn LTM-0.4%0.7%-0.6%1.2%-0.6%-0.4%-0.4%
CFO/Rev LTM16.8%13.1%9.9%4.3%9.3%7.1%9.6%
CFO/Rev 3Y Avg18.7%6.8%11.5%3.3%10.5%7.9%9.2%
FCF/Rev LTM13.5%7.2%4.3%2.6%7.5%3.6%5.8%
FCF/Rev 3Y Avg15.8%-0.6%4.4%1.1%8.8%4.3%4.4%

Valuation

WSMRHARHSWETDLOVEMedian
NameWilliams.RH Arhaus Wayfair Ethan Al.Lovesac  
Mkt Cap21.42.41.18.40.50.21.8
P/S2.70.70.80.70.90.30.7
P/Op Inc15.16.312.090.211.643.113.6
P/EBIT15.16.212.0-45.39.843.110.9
P/E19.719.615.9-26.813.256.817.7
P/CFO16.35.47.815.79.74.78.8
Total Yield6.6%5.1%6.3%-3.7%7.6%1.8%5.7%
Dividend Yield1.5%0.0%0.0%0.0%0.0%0.0%0.0%
FCF Yield 3Y Avg6.0%1.2%3.8%1.3%7.7%10.5%4.9%
D/E0.11.60.50.50.20.80.5
Net D/E0.01.60.30.30.00.40.3

Returns

WSMRHARHSWETDLOVEMedian
NameWilliams.RH Arhaus Wayfair Ethan Al.Lovesac  
1M Rtn0.2%15.2%15.9%-13.0%-6.7%7.9%4.0%
3M Rtn-11.7%-34.6%-21.9%-36.7%-7.7%18.3%-16.8%
6M Rtn-6.7%-24.7%-20.6%-36.7%-11.0%13.6%-15.8%
12M Rtn17.2%-29.7%-1.1%109.7%-23.2%-17.8%-9.4%
3Y Rtn222.4%-49.6%7.6%107.0%-6.2%-42.4%0.7%
1M Excs Rtn-9.8%5.2%5.9%-22.9%-16.7%-2.1%-5.9%
3M Excs Rtn-15.9%-38.8%-26.1%-40.9%-11.9%14.1%-21.0%
6M Excs Rtn-12.2%-34.4%-26.7%-41.7%-25.8%5.7%-26.3%
12M Excs Rtn-11.6%-59.2%-28.6%87.3%-51.4%-48.8%-38.7%
3Y Excs Rtn144.7%-125.3%-68.2%8.6%-81.8%-118.9%-75.0%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20262025202420232022
Single Segment7,7518,6748,2466,7835,898
Total7,7518,6748,2466,7835,898


Operating Income by Segment
$ Mil20262025202420232022
Single Segment1,244    
Total1,244    


Price Behavior

Price Behavior
Market Price$179.99 
Market Cap ($ Bil)21.4 
First Trading Date03/26/1990 
Distance from 52W High-18.1% 
   50 Days200 Days
DMA Price$189.22$192.13
DMA Trendupdown
Distance from DMA-4.9%-6.3%
 3M1YR
Volatility34.6%34.3%
Downside Capture1.260.80
Upside Capture116.46123.63
Correlation (SPY)60.2%54.2%
WSM Betas & Captures as of 4/30/2026

 1M2M3M6M1Y3Y
Beta1.471.211.391.231.491.39
Up Beta1.511.681.491.222.101.34
Down Beta0.131.101.211.041.151.27
Up Capture76%66%119%126%140%474%
Bmk +ve Days15223166141428
Stock +ve Days11192861127385
Down Capture142%133%154%129%126%108%
Bmk -ve Days4183056108321
Stock -ve Days11243664123366

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with WSM
WSM18.3%34.2%0.54-
Sector ETF (XLY)21.3%18.8%0.9054.4%
Equity (SPY)30.6%12.5%1.8854.5%
Gold (GLD)39.5%27.2%1.20-2.2%
Commodities (DBC)51.5%17.9%2.20-12.7%
Real Estate (VNQ)13.1%13.5%0.6737.3%
Bitcoin (BTCUSD)-18.2%42.1%-0.3624.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with WSM
WSM17.4%44.6%0.50-
Sector ETF (XLY)6.7%23.8%0.2455.8%
Equity (SPY)12.8%17.1%0.5953.9%
Gold (GLD)20.5%17.9%0.946.2%
Commodities (DBC)14.3%19.1%0.6111.4%
Real Estate (VNQ)3.5%18.8%0.0942.0%
Bitcoin (BTCUSD)7.4%56.1%0.3518.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return		Annualized
Volatility		Sharpe
Ratio		Correlation
with WSM
WSM22.7%44.2%0.62-
Sector ETF (XLY)12.7%22.0%0.5355.8%
Equity (SPY)14.9%17.9%0.7151.4%
Gold (GLD)13.6%15.9%0.713.9%
Commodities (DBC)9.7%17.7%0.4615.7%
Real Estate (VNQ)5.7%20.7%0.2442.1%
Bitcoin (BTCUSD)67.4%66.9%1.0714.9%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date4152026
Short Interest: Shares Quantity7.1 Mil
Short Interest: % Change Since 33120264.8%
Average Daily Volume1.1 Mil
Days-to-Cover Short Interest6.7 days
Basic Shares Quantity119.1 Mil
Short % of Basic Shares5.9%

Returns Analyses

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
3/18/20261.1%-0.6%5.1%
11/19/2025-3.4%-0.6%5.6%
8/27/2025-2.9%-2.9%1.6%
3/19/2025-3.5%-1.8%-20.1%
11/20/202427.5%26.8%30.9%
8/22/2024-9.3%-6.1%3.4%
5/22/2024-11.0%-10.1%-3.5%
3/13/202417.8%21.7%22.2%
...
SUMMARY STATS   
# Positive131013
# Negative8118
Median Positive9.3%13.4%12.0%
Median Negative-4.8%-4.1%-9.2%
Max Positive27.5%26.8%30.9%
Max Negative-11.0%-10.7%-22.7%

SEC Filings

Expand for More
Report DateFiling DateFiling
01/31/202603/26/202610-K
10/31/202511/25/202510-Q
07/31/202508/29/202510-Q
04/30/202505/28/202510-Q
01/31/202503/27/202510-K
10/31/202411/22/202410-Q
07/31/202408/23/202410-Q
04/30/202405/24/202410-Q
01/31/202403/20/202410-K
10/31/202311/28/202310-Q
07/31/202309/01/202310-Q
04/30/202305/26/202310-Q
01/31/202303/24/202310-K
10/31/202212/02/202210-Q
07/31/202209/02/202210-Q
04/30/202206/02/202210-Q

Recent Forward Guidance [BETA]

Latest: Q4 2025 Earnings Reported 3/18/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Annual Net Revenue Growth2.7%4.7%6.7%135.0% RaisedGuidance: 2.0% for 2025
2026 Comparable Brand Revenue Growth2.0%4.0%6.0%14.3% RaisedGuidance: 3.5% for 2025
2026 Operating Margin17.5%17.8%18.1%-0.8%-0.2%LoweredGuidance: 17.95% for 2025

Prior: Q3 2025 Earnings Reported 11/19/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2025 Revenue Growth0.5%2.0%3.5%00AffirmedGuidance: 2.0% for 2025
2025 Comparable Brand Revenue Growth2.0%3.5%5.0%00AffirmedGuidance: 3.5% for 2025
2025 Operating Margin17.8%17.95%18.1%2.0%0.4%RaisedGuidance: 17.6% for 2025
2025 Annual Interest Income 35.00 Mil 16.7% RaisedGuidance: 30.00 Mil for 2025
2025 Effective Tax Rate 26.0% -1.9%-0.5%LoweredGuidance: 26.5% for 2025

Insider Activity

Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value		Value of
Held Shares		Form
1Alber, LauraPRESIDENT & CEODirectSell4212026200.0015,0003,000,000191,704,800Form
2Yearout, KaralynEVP CHIEF TALENT OFFICERDirectSell4102026192.492,267436,3664,494,748Form
3Howie, JeffreyEVP CHIEF FINANCIAL OFFICERDirectSell4102026188.451,419267,4116,433,316Form
4Howie, JeffreyEVP CHIEF FINANCIAL OFFICERDirectSell3272026180.6432,6845,903,9066,166,551Form
5Alber, LauraPRESIDENT & CEODirectSell3182026183.0420,0003,660,837143,969,169Form

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