Tearsheet

Williams-Sonoma (WSM)


Market Price (12/28/2025): $188.69 | Market Cap: $22.9 Bil
Sector: Consumer Discretionary | Industry: Homefurnishing Retail

Williams-Sonoma (WSM)


Market Price (12/28/2025): $188.69
Market Cap: $22.9 Bil
Sector: Consumer Discretionary
Industry: Homefurnishing Retail

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.3%
Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.0%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 14%
Key risks
WSM key risks include [1] tariffs and supply chain disruptions, Show more.
2 Low stock price volatility
Vol 12M is 41%
 
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Direct-to-Consumer Brands, Luxury Consumer Goods, Show more.
 
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.3%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 14%
2 Low stock price volatility
Vol 12M is 41%
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, and Experience Economy & Premiumization. Themes include Direct-to-Consumer Brands, Luxury Consumer Goods, Show more.
4 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.0%
5 Key risks
WSM key risks include [1] tariffs and supply chain disruptions, Show more.

Valuation, Metrics & Events

WSM Stock


Why The Stock Moved


Qualitative Assessment

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Here are the key points for why Williams-Sonoma (WSM) stock has shown movements during the approximate period from August 31, 2025, to December 28, 2025:

1. <b>Positive Q2 2025 Earnings and Raised Outlook:</b> Williams-Sonoma announced strong second-quarter 2025 results on August 27, 2025, with comparable brand revenue up 3.7% and diluted EPS growing nearly 20% to $2.00. The company exceeded profitability estimates and raised its net revenue outlook for fiscal year 2025, projecting annual net revenues in the range of +0.5% to +3.5% with comps in the range of +2.0% to +5.0%.

2. <b>Q3 2025 Earnings Beat Expectations and Share Repurchase Authorization:</b> On November 19, 2025, Williams-Sonoma reported strong Q3 2025 results, with net revenues of $1.88 billion and adjusted EPS of $1.96, surpassing forecasts of $1.87. The comparable brand revenue increased by 4.0%, and the operating margin expanded to 17.0%. The company also authorized a new $1 billion stock repurchase program, signaling confidence in its financial stability.

3. <b>Analyst Price Target Adjustments:</b> Throughout the period, there were various analyst ratings and price target adjustments. For instance, on December 23, 2025, Evercore ISI Group raised its price target for WSM to $195.00 while maintaining an "In-Line" rating. However, several other analysts, including RBC Capital, Telsey Advisory Group, TD Cowen, Citigroup, and UBS, lowered their price targets in November 2025, though largely maintaining "Outperform" or "Neutral" ratings. The average target price from 19 analysts was $198.54 with an implied upside of 5.69% from the price of $187.84 as of December 23, 2025.

4. <b>Consistent Dividend Payouts:</b> Williams-Sonoma maintained its quarterly dividend at $0.66 per share, with announcements in September and December 2025. This consistency, supported by a 20-year history of dividend increases and a sustainable payout ratio, contributes to investor confidence.

5. <b>Institutional Investor Activity:</b> Institutional investors continued to adjust their holdings. For example, Texas Permanent School Fund Corp decreased its stake by 41.3% in the second quarter, while Norges Bank acquired a new position valued at $212,107,000. Other institutions like Robeco Institutional Asset Management B.V., Jacobs Levy Equity Management Inc., Invesco Ltd., and First Trust Advisors LP significantly increased their positions in the second quarter of 2025.

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Stock Movement Drivers

Fundamental Drivers

The -6.0% change in WSM stock from 9/27/2025 to 12/27/2025 was primarily driven by a -6.9% change in the company's P/E Multiple.
927202512272025Change
Stock Price ($)200.64188.59-6.01%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)7829.767911.901.05%
Net Income Margin (%)14.39%14.30%-0.66%
P/E Multiple21.7520.25-6.89%
Shares Outstanding (Mil)122.12121.430.56%
Cumulative Contribution-6.01%

LTM = Last Twelve Months as of date shown

Market Drivers

9/27/2025 to 12/27/2025
ReturnCorrelation
WSM-6.0% 
Market (SPY)4.3%43.0%
Sector (XLY)1.8%45.6%

Fundamental Drivers

The 15.7% change in WSM stock from 6/28/2025 to 12/27/2025 was primarily driven by a 10.6% change in the company's P/E Multiple.
628202512272025Change
Stock Price ($)163.01188.5915.69%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)7781.317911.901.68%
Net Income Margin (%)14.09%14.30%1.49%
P/E Multiple18.3120.2510.59%
Shares Outstanding (Mil)123.11121.431.36%
Cumulative Contribution15.67%

LTM = Last Twelve Months as of date shown

Market Drivers

6/28/2025 to 12/27/2025
ReturnCorrelation
WSM15.7% 
Market (SPY)12.6%40.3%
Sector (XLY)11.9%41.9%

Fundamental Drivers

The 2.9% change in WSM stock from 12/27/2024 to 12/27/2025 was primarily driven by a 5.1% change in the company's Total Revenues ($ Mil).
1227202412272025Change
Stock Price ($)183.26188.592.91%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)7528.267911.905.10%
Net Income Margin (%)14.20%14.30%0.68%
P/E Multiple21.4920.25-5.77%
Shares Outstanding (Mil)125.33121.433.11%
Cumulative Contribution2.81%

LTM = Last Twelve Months as of date shown

Market Drivers

12/27/2024 to 12/27/2025
ReturnCorrelation
WSM2.9% 
Market (SPY)17.0%65.0%
Sector (XLY)7.0%66.3%

Fundamental Drivers

The 247.6% change in WSM stock from 12/28/2022 to 12/27/2025 was primarily driven by a 228.9% change in the company's P/E Multiple.
1228202212272025Change
Stock Price ($)54.25188.59247.62%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)8722.377911.90-9.29%
Net Income Margin (%)13.48%14.30%6.05%
P/E Multiple6.1620.25228.93%
Shares Outstanding (Mil)133.41121.438.98%
Cumulative Contribution244.82%

LTM = Last Twelve Months as of date shown

Market Drivers

12/28/2023 to 12/27/2025
ReturnCorrelation
WSM91.4% 
Market (SPY)48.0%48.0%
Sector (XLY)37.7%47.4%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
WSM Return42%69%-30%80%87%4%483%
Peers Return16%38%-12%21%26%16%150%
S&P 500 Return16%27%-19%24%23%18%114%

Monthly Win Rates [3]
WSM Win Rate58%50%33%67%58%58% 
Peers Win Rate52%65%42%68%57%52% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
WSM Max Drawdown-58%0%-37%-2%-4%-25% 
Peers Max Drawdown-34%-5%-26%-7%-9%-23% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HPQ, HPE, IBM, CSCO, AAPL. See WSM Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/26/2025 (YTD)

How Low Can It Go

Unique KeyEventWSMS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-52.4%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven110.1%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven629 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-60.0%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven149.8%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven72 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-37.6%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven60.2%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven329 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-87.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven673.7%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven811 days1,480 days

Compare to HPQ, HPE, IBM, CSCO, AAPL

In The Past

Williams-Sonoma's stock fell -52.4% during the 2022 Inflation Shock from a high on 11/16/2021. A -52.4% loss requires a 110.1% gain to breakeven.

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About Williams-Sonoma (WSM)

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home. It offers cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks under the Williams Sonoma Home brand, as well as home furnishings and decorative accessories under the Williams Sonoma lifestyle brand; and furniture, bedding, lighting, rugs, table essentials, and decorative accessories under the Pottery Barn brand. The company also provides home decor products under the West Elm brand; kids accessories under the Pottery Barn Kids brand; and an organic bedding to multi-purpose furniture under the Pottery Barn Teen brand. In addition, it offers made-to-order lighting, hardware, furniture, and home decors inspired by history under the Rejuvenation brand; and women's and men's accessories, travel, entertaining and bar, home décor, and seasonal items under the Mark and Graham brand, as well as operates a 3-D imaging and augmented reality platform for the home furnishings and décor industry. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. It operates 544 stores comprising 502 stores in 41states, Washington, D.C., and Puerto Rico; 20 stores in Canada; 19 stores in Australia; 3 stores in the United Kingdom; and 139 franchised stores, as well as e-commerce websites in various countries in the Middle East, the Philippines, Mexico, South Korea, and India. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.

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  • Gap Inc. for home goods
  • Nordstrom for the home
  • Saks Fifth Avenue for home furnishings

AI Analysis | Feedback

  • Kitchenware and Cookware: High-quality kitchen tools, small appliances, bakeware, and cookware for cooking and entertaining.
  • Home Furnishings and Decor: Furniture, rugs, decorative accessories, and outdoor living items for various rooms within the home.
  • Tableware and Entertaining Essentials: Dinnerware, serveware, glassware, and linens designed for dining and hosting.
  • Bedding and Bath Goods: A wide selection of sheets, duvets, pillows, towels, and bath accessories.
  • Lighting and Hardware: Decorative and architectural lighting fixtures, along with a range of home hardware and fixtures.
  • Gifts and Personalized Items: A curated collection of giftable products, many offering personalization options across various categories.
  • Kids' and Teen Furnishings: Furniture, decor, and textiles specifically designed and curated for children's and teenagers' rooms.

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Williams-Sonoma (symbol: WSM) primarily sells its products directly to individual consumers through its various brands, including Williams Sonoma, Pottery Barn, West Elm, Pottery Barn Kids, Pottery Barn Teen, Rejuvenation, and Mark and Graham. Therefore, it does not have major corporate customers in the traditional B2B sense.

The company serves the following primary categories of individual customers:

  • Home Enthusiasts & Decorators: This category includes individuals who are furnishing, decorating, or renovating their homes and are seeking high-quality, stylish, and functional furniture, decor, textiles, and lighting. These customers value design, craftsmanship, and brand reputation to create specific aesthetics and comfortable living spaces.
  • Culinary & Entertaining Aficionados: Primarily customers of the Williams Sonoma brand, this group comprises individuals passionate about cooking, baking, and entertaining. They purchase premium kitchenware, bakeware, gourmet food items, tabletop essentials, and appliances to enhance their culinary experiences and host gatherings.
  • Family-Focused Shoppers: This category encompasses parents and guardians shopping for children and teenagers, predominantly through the Pottery Barn Kids and Pottery Barn Teen brands. These customers are looking for safe, durable, and age-appropriate furniture, bedding, decor, and accessories for nurseries, kids' rooms, and teen spaces.

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Laura Alber, Chief Executive Officer, President and Director

Laura Alber joined Williams-Sonoma in 1995 as a senior buyer for the Pottery Barn brand, rising to become its president from 2002 to 2006. She was appointed CEO of Williams-Sonoma, Inc. in 2010. Ms. Alber is credited with transforming the company into a major U.S. e-tailer and is the creator of Pottery Barn Kids. Prior to Williams-Sonoma, she gained experience at The Gap, Inc., Contempo Casuals, and as a small business owner. She also serves on the Board of Trustees at the University of Pennsylvania.

Jeff Howie, Executive Vice President, Chief Financial Officer

Jeff Howie was appointed Chief Financial Officer and Executive Vice President in September 2022. He has a long tenure with Williams-Sonoma, having joined in 2002, and has held various executive leadership roles across the Williams Sonoma, Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen brands. His contributions include leading initiatives for global expansion, real estate optimization, and omni-channel transformation. Before his CFO role, he served as Executive Vice President, Chief Administrative Officer. Prior to joining Williams-Sonoma, Mr. Howie worked in various roles at Macy's and Saks Incorporated, focusing on stores, merchandising, planning, and operations.

Monica Bhargava, President, Pottery Barn Brand

Monica Bhargava was promoted to President of the Pottery Barn brand in August 2023. She has been with Williams-Sonoma, Inc. since 2000, and previously served as the company's Chief Design Officer, where she led visual merchandising and product development for Pottery Barn. Ms. Bhargava was instrumental in shaping the aesthetic direction that contributed to the growth of the Pottery Barn brand.

Sameer Hassan, Chief Technology & Digital Officer

Sameer Hassan serves as the Chief Technology & Digital Officer at Williams-Sonoma, Inc. He joined the company in 2011 and has held roles such as Senior Vice President, Digital Technology, and Senior Vice President, Technology. Mr. Hassan has a strong background in eCommerce and digital technology, driving innovation and enhancing customer experience. He previously worked as a Manager, Product Management for eBay. He holds a B.A. in Cognitive Science from the University of California, Berkeley.

Karalyn Smith, Chief Talent Officer

Karalyn Smith is the Chief Talent Officer of Williams-Sonoma. Before joining Williams-Sonoma, she served as the Chief People Officer for Sephora Americas. Her experience also includes various Human Resource leadership roles at Best Buy and Accenture, bringing 22 years of expertise in areas such as talent acquisition, employment branding and engagement, and compensation.

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Key Risks to Williams-Sonoma (WSM)

  1. Macroeconomic Environment and Consumer Spending: Williams-Sonoma's business is significantly influenced by the overall macroeconomic environment and consumer discretionary spending. The company's revenues and earnings are susceptible to economic downturns, as consumers tend to reduce purchases of non-essential home furnishings during challenging economic periods. For example, the company experienced a substantial drop in adjusted EPS during the 2008 recession. Unpredictable factors affecting consumer spending could lead to decreased demand for Williams-Sonoma's products.

  2. Tariffs and Supply Chain Disruptions: The potential for new and increased tariffs, particularly on goods imported from China, poses a significant risk to Williams-Sonoma's supply chain and profitability. While Williams-Sonoma has been proactive in diversifying its sourcing and reducing reliance on China, tariffs can still result in higher costs and pressure on profit margins. Geopolitical instability, fluctuating foreign currency exchange rates, and rising labor costs can also disrupt the global supply chain, impacting the company's operations and costs.

  3. Intense Competition and Evolving Consumer Preferences: Williams-Sonoma operates in a highly competitive retail landscape and must continuously innovate and adapt to evolving consumer habits and fashion trends. Failure to effectively identify and respond to changing preferences, or manage its e-commerce business and digital marketing efforts, could negatively impact brand value and financial performance.

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The rapid advancement and adoption of artificial intelligence (AI) powered interior design platforms and sourcing engines. These emerging tools are increasingly capable of offering hyper-personalized design solutions, visualizing spaces in real-time with high fidelity, and critically, sourcing products from an extremely wide array of global manufacturers and direct-to-consumer brands. If these sophisticated platforms become the primary interface for consumers making home furnishing decisions, they could diminish the unique value proposition of traditional retailers like Williams-Sonoma. WSM, which relies on curated brand collections, established retail channels, and human design services, faces a threat from AI tools that could offer more diverse, cost-effective, or unique alternatives tailored precisely to individual preferences, potentially disintermediating WSM from a significant portion of the customer journey and purchase decision.

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Williams-Sonoma, Inc. (WSM) operates in several distinct but often overlapping addressable markets through its various brands, which include Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Rejuvenation, Mark and Graham, and Green Row. The primary markets for their products and services are home furnishings (encompassing furniture and home decor), cookware, kitchenware, and specialty foods.

Addressable Market Sizes for Williams-Sonoma's Main Products and Services:

  • Home Furnishings:
    • Global: The global home furnishing market size was estimated at approximately USD 1,018.2 billion in 2024 and is projected to reach USD 1,703.86 billion by 2030.
    • U.S.: The North American home furnishing market held a 36.67% share of the global market in 2024, with the U.S. accounting for 67.56% of the North American market.
  • Furniture:
    • U.S.: The United States furniture market is valued at USD 193.60 billion in 2025 and is forecast to reach USD 232.61 billion by 2030.
    • Global: The global furniture market size was valued at USD 568.60 billion in 2024 and is projected to grow to USD 878.14 billion by 2032.
  • Home Decor:
    • U.S.: The U.S. home decor market size is estimated at USD 215.21 billion in 2025 and is expected to reach USD 263.21 billion by 2030.
  • Cookware:
    • U.S.: The United States cookware market size was valued at USD 8.17 billion in 2024 and is projected to reach USD 12.2 billion by 2033.
  • Kitchenware:
    • Global: The global kitchenware market stood at USD 76.12 billion in 2025 and is forecast to climb to USD 93.64 billion by 2030.
  • Specialty Foods:
    • U.S.: The U.S. specialty foods market grew from USD 261.61 billion in 2024 to USD 295.54 billion in 2025.

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Here are 3-5 expected drivers of future revenue growth for Williams-Sonoma (WSM) over the next 2-3 years:
  1. Returning to Growth and Positive Comparable Sales: Williams-Sonoma is actively focused on returning to growth, with recent positive comparable sales trends across all its core brands. The company achieved a positive 3.7% comparable sales growth in Q2 fiscal 2025 and a 3.4% comparable brand revenue increase in Q1 fiscal 2025. This growth is driven by strong performance in both furniture and non-furniture categories, as well as in retail and e-commerce channels.
  2. Strategic Collaborations and Growth of Emerging Brands: Strategic collaborations and the strong performance of emerging brands are expected to contribute to future revenue growth. For instance, the Williams-Sonoma brand itself saw a 7.3% comparable sales increase in Q1 2025, and emerging brands like Rejuvenation and Mark and Graham achieved impressive double-digit growth.
  3. Expansion of the Business-to-Business (B2B) Segment: The B2B segment is a significant growth driver, having experienced an 8% growth in Q1 fiscal 2025. This expansion includes substantial projects within the hospitality and education sectors, indicating a strategic push into new markets and opportunities.
  4. Product Innovation and Customer Response to Newness: A strong customer response to "newness innovation" is a key factor supporting the company's raised fiscal year 2025 net revenue guidance. Williams-Sonoma emphasizes product innovation as a focal point for optimism and growth.
  5. Leveraging AI and Supply Chain Efficiencies to Enhance Customer Service: Williams-Sonoma is investing in AI across its digital platforms and supply chain to elevate customer service and drive earnings. Supply chain efficiencies have already contributed to improved gross margins and cost savings, which can indirectly support revenue growth by allowing for competitive pricing and improved product availability.

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Share Repurchases

  • The Board of Directors authorized a new $1 billion share repurchase program in the fourth quarter of fiscal 2023.
  • As of January 28, 2024, approximately $243 million remained available for repurchase under a prior authorization.
  • The company returned approximately $350 million to shareholders through share repurchases and dividends in fiscal 2023.

Capital Expenditures

  • Capital expenditures for fiscal 2023 were $222.8 million.
  • The company expects capital expenditures to be between $250 million and $300 million for fiscal 2024.
  • These investments primarily focus on technology, infrastructure, and retail-related projects, including enhancements to IT systems, supply chain capabilities, and retail stores, to support growth initiatives.

Better Bets than Williams-Sonoma (WSM)

Trade Ideas

Select ideas related to WSM. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE11302025BBWIBath & Body WorksDip BuyDB | Insider Buys | Low D/EDip Buy with Strong Insider Buying
Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
13.7%13.7%0.0%
HRB_11262025_Dip_Buyer_FCFYield11262025HRBH&R BlockDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
6.0%6.0%-0.1%
LRN_11262025_Dip_Buyer_FCFYield11262025LRNStrideDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
3.8%3.8%-4.4%
ABNB_11212025_Dip_Buyer_FCFYield11212025ABNBAirbnbDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
19.7%19.7%0.0%
MTN_11212025_Dip_Buyer_FCFYield11212025MTNVail ResortsDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
2.3%2.3%-1.6%
WSM_2282025_Quality_Momentum_RoomToRun_10%02282025WSMWilliams-SonomaQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
-2.4%-1.9%-29.3%
WSM_6302024_Quality_Momentum_RoomToRun_10%06302024WSMWilliams-SonomaQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
32.8%17.5%-8.7%
WSM_11302022_Dip_Buyer_FCFYield11302022WSMWilliams-SonomaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.6%64.7%-4.4%
WSM_5312022_Dip_Buyer_FCFYield05312022WSMWilliams-SonomaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-8.5%-8.9%-13.3%
WSM_12312016_Dip_Buyer_FCFYield12312016WSMWilliams-SonomaDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.7%10.2%-9.3%

Recent Active Movers

More From Trefis

Peer Comparisons for Williams-Sonoma

Peers to compare with:

Financials

WSMHPQHPEIBMCSCOAAPLMedian
NameWilliams.HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Price188.5923.2624.49305.0978.16273.40133.38
Mkt Cap22.921.932.6284.9309.24,074.4158.8
Rev LTM7,91255,29534,29665,40257,696408,62556,496
Op Inc LTM1,4683,6241,64411,54412,991130,2147,584
FCF LTM1,1062,80062711,85412,73396,1847,327
FCF 3Y Avg1,1712,9781,40011,75313,879100,5037,366
CFO LTM1,3513,6972,91913,48313,744108,5658,590
CFO 3Y Avg1,4083,6723,89613,49814,736111,5598,697

Growth & Margins

WSMHPQHPEIBMCSCOAAPLMedian
NameWilliams.HP Hewlett .Internat.Cisco Sy.Apple  
Rev Chg LTM5.1%3.2%13.8%4.5%8.9%6.0%5.5%
Rev Chg 3Y Avg-3.0%-3.9%6.5%2.6%3.7%1.8%2.2%
Rev Chg Q4.6%4.2%14.4%9.1%7.5%9.6%8.3%
QoQ Delta Rev Chg LTM1.0%1.1%3.7%2.1%1.8%2.1%2.0%
Op Mgn LTM18.6%6.6%4.8%17.7%22.5%31.9%18.1%
Op Mgn 3Y Avg17.5%7.4%7.2%16.4%24.2%30.8%16.9%
QoQ Delta Op Mgn LTM-0.0%-0.2%-1.4%0.6%0.4%0.1%0.0%
CFO/Rev LTM17.1%6.7%8.5%20.6%23.8%26.6%18.8%
CFO/Rev 3Y Avg18.1%6.8%12.7%21.4%26.1%28.4%19.8%
FCF/Rev LTM14.0%5.1%1.8%18.1%22.1%23.5%16.1%
FCF/Rev 3Y Avg15.1%5.5%4.6%18.6%24.6%25.6%16.9%

Valuation

WSMHPQHPEIBMCSCOAAPLMedian
NameWilliams.HP Hewlett .Internat.Cisco Sy.Apple  
Mkt Cap22.921.932.6284.9309.24,074.4158.8
P/S2.90.41.04.45.410.03.6
P/EBIT15.66.819.925.122.531.321.2
P/E20.28.6572.736.029.941.033.0
P/CFO16.95.911.221.122.537.519.0
Total Yield6.3%14.1%2.3%5.0%5.4%2.8%5.2%
Dividend Yield1.3%2.5%2.1%2.2%2.1%0.4%2.1%
FCF Yield 3Y Avg7.7%10.6%5.5%6.4%6.0%3.1%6.2%
D/E0.10.50.70.20.10.00.2
Net D/E0.00.30.60.20.00.00.1

Returns

WSMHPQHPEIBMCSCOAAPLMedian
NameWilliams.HP Hewlett .Internat.Cisco Sy.Apple  
1M Rtn4.1%-1.8%14.4%0.6%2.7%-1.5%1.7%
3M Rtn-6.0%-11.9%2.7%7.9%17.0%7.1%4.9%
6M Rtn15.7%-4.0%34.5%6.6%15.2%36.3%15.5%
12M Rtn2.9%-27.0%16.2%40.5%34.5%7.5%11.8%
3Y Rtn247.6%-1.9%71.1%143.1%81.3%120.2%100.7%
1M Excs Rtn2.6%-5.6%12.9%-2.2%-0.0%-3.7%-1.1%
3M Excs Rtn-10.3%-16.2%-1.7%3.6%12.7%2.8%0.6%
6M Excs Rtn3.4%-16.3%22.3%-5.7%3.0%24.0%3.2%
12M Excs Rtn-13.4%-42.9%-0.7%25.0%19.9%-8.4%-4.6%
3Y Excs Rtn165.0%-83.5%-11.2%59.6%-1.2%28.4%13.6%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Single Segment7,7518,6748,2466,7835,898
Total7,7518,6748,2466,7835,898


Operating Income by Segment
$ Mil20252024202320222021
Single Segment1,244    
Total1,244    


Price Behavior

Price Behavior
Market Price$188.59 
Market Cap ($ Bil)23.0 
First Trading Date03/26/1990 
Distance from 52W High-12.3% 
   50 Days200 Days
DMA Price$186.70$177.05
DMA Trenddowndown
Distance from DMA1.0%6.5%
 3M1YR
Volatility30.3%41.2%
Downside Capture105.46138.30
Upside Capture54.25119.88
Correlation (SPY)39.8%65.0%
WSM Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta0.631.071.041.211.401.35
Up Beta-0.201.221.622.101.481.35
Down Beta-0.021.060.840.941.301.15
Up Capture14%63%70%98%161%473%
Bmk +ve Days12253873141426
Stock +ve Days7193363127377
Down Capture137%128%116%106%123%107%
Bmk -ve Days7162452107323
Stock -ve Days12222961119371

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
 Comparison of WSM With Other Asset Classes (Last 1Y)
 WSMSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return4.2%7.5%17.8%72.1%8.6%4.4%-8.2%
Annualized Volatility41.0%24.3%19.4%19.3%15.2%17.0%35.0%
Sharpe Ratio0.200.240.722.700.340.09-0.08
Correlation With Other Assets 66.1%65.0%-7.4%22.7%45.3%24.6%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
 Comparison of WSM With Other Asset Classes (Last 5Y)
 WSMSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return29.7%9.6%14.7%18.7%11.5%4.6%30.8%
Annualized Volatility45.9%23.8%17.1%15.5%18.7%18.9%48.6%
Sharpe Ratio0.720.360.700.970.500.160.57
Correlation With Other Assets 51.6%49.6%5.4%10.4%38.8%17.4%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
 Comparison of WSM With Other Asset Classes (Last 10Y)
 WSMSector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return23.1%13.2%14.8%15.3%7.0%5.3%69.2%
Annualized Volatility44.2%21.9%18.0%14.7%17.6%20.8%55.8%
Sharpe Ratio0.630.550.710.860.320.220.90
Correlation With Other Assets 55.4%51.0%3.3%17.5%41.7%16.2%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date12152025
Short Interest: Shares Quantity7,892,529
Short Interest: % Change Since 113020253.7%
Average Daily Volume1,242,247
Days-to-Cover Short Interest6.35
Basic Shares Quantity121,434,000
Short % of Basic Shares6.5%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/19/2025-3.4%-0.6%5.6%
8/27/2025-2.9%-2.9%1.6%
3/19/2025-3.5%-1.8%-20.1%
11/20/202427.5%26.8%30.9%
8/22/2024-9.3%-6.1%3.4%
5/22/2024-11.0%-10.1%-3.5%
3/13/202417.8%21.7%22.2%
11/16/20236.2%12.4%26.9%
...
SUMMARY STATS   
# Positive131113
# Negative8108
Median Positive13.1%13.8%12.9%
Median Negative-4.8%-5.1%-9.2%
Max Positive27.5%42.7%68.4%
Max Negative-11.0%-10.7%-22.7%

SEC Filings

Expand for More
Report DateFiling DateFiling
103120251125202510-Q 11/2/2025
7312025829202510-Q 8/3/2025
4302025528202510-Q 5/4/2025
1312025327202510-K 2/2/2025
103120241122202410-Q 10/27/2024
7312024823202410-Q 7/28/2024
4302024524202410-Q 4/28/2024
1312024320202410-K 1/28/2024
103120231128202310-Q 10/29/2023
7312023901202310-Q 7/30/2023
4302023526202310-Q 4/30/2023
1312023324202310-K 1/29/2023
103120221202202210-Q 10/30/2022
7312022902202210-Q 7/31/2022
4302022602202210-Q 5/1/2022
1312022328202210-K 1/30/2022