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Here are 1-3 brief analogies for ViewBix (VBIX):

• Shopify for interactive video marketing
• SurveyMonkey for video content
• Canva for interactive video design

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The company name "ViewBix" is primarily associated with an interactive video platform that was acquired and was not publicly traded under the symbol VBIX. The symbol VBIX, however, historically represented ViewRay Inc., a medical device company, which subsequently entered Chapter 11 bankruptcy in 2023.

Its major product was:

• MRIdian System: An MRI-guided radiation therapy system designed to deliver precise radiation while simultaneously imaging and adapting to the patient's anatomy in real-time during cancer treatment.

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The company ViewBix (symbol: VBIX) was acquired by Brightcove (symbol: BCOV) in October 2021. Prior to its acquisition, ViewBix operated as a B2B (business-to-business) company, selling its interactive video and digital experience platform primarily to other companies.

While specific individual "major customers" (representing a significant portion of revenue) were not typically disclosed due to the nature of its SaaS business model, ViewBix's customer base broadly consisted of the following categories of companies:

• Media & Entertainment Companies: This category included broadcasters, digital publishers, and content creators who utilized ViewBix's platform to enhance viewer engagement through interactive video content and advanced advertising units. Examples of companies in this category include:

  • NBCUniversal (part of Comcast, symbol: CMCSA)
  • Warner Bros. Discovery (symbol: WBD)
  • The New York Times Company (symbol: NYT)

• Global Brands & Advertisers: Companies across diverse industries (such as automotive, consumer packaged goods, and retail) leveraged ViewBix to create interactive marketing campaigns, product launches, and engaging customer experiences. Examples of companies in this category include:

  • Ford Motor Company (symbol: F)
  • PepsiCo (symbol: PEP)
  • Unilever (symbol: UL)

• Advertising & Marketing Agencies: Agencies frequently used ViewBix's platform to develop and deploy interactive digital campaigns on behalf of their various clients. Examples of companies in this category include:

  • WPP plc (symbol: WPP)
  • Omnicom Group (symbol: OMC)

Note: The companies listed as examples above represent the types of customers ViewBix served and are not necessarily a comprehensive list of its largest customers by revenue, which were generally not publicly disclosed.

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Amihay Hadad

Chief Executive Officer

Amihay Hadad has served as the Chief Executive Officer of Viewbix Inc. since February 20, 2020. He is an experienced executive with over 17 years in the digital advertising industry, specializing in finance and business development. Prior to his role at ViewBix, he was the CEO of Gix Internet, a prominent digital marketing company, and also held the position of Chief Financial Officer at Ynet, a leading news and media organization in Israel. Hadad has a proven track record in driving revenue growth and achieving business objectives.

Shahar Marom

Chief Financial Officer and Principal Accounting Officer

Shahar Marom serves as the Chief Financial Officer and Principal Accounting Officer for ViewBix.

Ofir Peral

Chief Executive Officer of Cortex

Ofir Peral founded Cortex in 2017. He previously held the position of General Manager for Emerson Israel. Peral holds a B.Sc. in Electrical Engineering and an MBA from Tel Aviv University.

Asael Sharabi

Chief Operations Officer of Cortex

Asael Sharabi is the Chief Operations Officer of Cortex.

Eliyahu Yoresh

Non-Executive Chairman of the Board

Eliyahu Yoresh serves as the Non-Executive Chairman of the Board for ViewBix.

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The public company ViewBix (VBIX) faces several critical risks to its business operations and financial stability:

1. Poor Financial Health and Going Concern Risk: ViewBix exhibits significant financial distress, with a -20.6% decline in revenue over the past three years and a staggering -73% drop in the first quarter of 2025. The company also reports substantial operational inefficiencies, including a -47.22% operating margin and a -199.04% net margin. Its liquidity is constrained, with current and quick ratios of 0.48 and cash reserves near $200,000 in Q1 2025. A dire Altman Z-Score of -5.33 places the company in the distress zone, indicating a high risk of bankruptcy within two years. Furthermore, there is substantial doubt about ViewBix's ability to continue as a going concern, exacerbated by a debt default from a subsidiary.
2. Challenges in the Digital Advertising Sector and Dependence on Unproven AI Pivot: ViewBix operates within the highly dynamic and competitive digital advertising sector, where it faces significant risks from technological advancements and intense competition, particularly from dominant players like Google and Facebook. The industry is also impacted by regulatory shifts, browser updates that erode third-party ad targeting, and crackdowns on "Made For Advertising" (MFA) sites, which have severely affected the company's revenue. In response, ViewBix has made a "risky gamble" by pivoting towards AI through the acquisition of Metagramm; however, this AI strategy is currently unproven, and its failure could worsen the company's financial losses.
3. Shareholder Dilution from Capital Raises and Acquisitions: Recent strategic moves by ViewBix, including a significant acquisition and private placements, pose a substantial risk of dilution for existing shareholders. The acquisition of Quantum X Labs involves issuing a considerable amount of common stock and pre-funded warrants, which could dilute existing ownership and control. Similarly, a recent private placement included warrants with below-market exercise prices, suggesting investor hesitation and further amplifying the potential for shareholder dilution.

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1. Strategic Acquisitions and Expansion into New Segments: Viewbix has explicitly stated its intention to pursue strategic opportunities, leverage its presence in the digital advertising market, and expand into new segments. The company is also exploring diverse business opportunities, investments, and activities across multiple sectors, a strategy supported by recent capital raises. A prior acquisition, Cortex Media Group Ltd. in October 2021, already proved instrumental in driving significant revenue growth by offering additional platforms to customers.
2. Advancement and Growth of Ad-Tech Platforms and Digital Content Solutions: The company operates within the digital advertising sector, focusing on search and digital content solutions. Viewbix aims to continue providing innovative ad-tech platforms and growing its digital content activities, which have been noted as key drivers in the past.
3. Enhanced Visibility and Trading Liquidity from Nasdaq Uplisting: Viewbix successfully uplisted to the Nasdaq Capital Market on June 5, 2025. This move is expected to boost the company's visibility and improve trading liquidity, potentially facilitating future capital raises and strategic partnerships that could fuel growth and expansion.
4. Capitalizing on Emerging Trends and Opportunities in the Digital Advertising Industry: With increased strategic flexibility and capital from its private placement, Viewbix is positioned to identify and capitalize on emerging trends and opportunities within the dynamic digital advertising landscape.

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Share Issuance

• In July 2025, Viewbix completed a private placement, raising approximately $4.5 million from strategic institutional investors. This involved issuing 925,923 units, each comprising common stock and a common warrant exercisable at $4.74 per share over a 5.5-year term.
• Viewbix announced a planned private placement for approximately $3.0 million, expected to close in December 2025, which includes the sale of 800,000 units consisting of common stock (or pre-funded warrants) and warrants exercisable at $5.625 per share.
• The company reported that its aggregate common stock outstanding was 14,783,964 shares as of March 20, 2023.

Inbound Investments

• Viewbix raised approximately $4.5 million in July 2025 through a private placement with strategic institutional investors for general corporate purposes and working capital.
• An expected private placement in December 2025 aims to raise approximately $3.0 million from certain accredited investors, with proceeds intended for general corporate purposes, working capital, and debt repayment.
• For the fiscal year ended December 31, 2024, Viewbix secured a line of credit and long-term loans from Bank Leumi and raised $887 thousand through private placements and facility agreements to support liquidity and finance acquisitions and operations.

Outbound Investments

• Viewbix signed a non-binding term sheet in November 2025 to acquire 100% of Quantum X Labs, a quantum computing and AI company. The acquisition, subject to various approvals, would grant Quantum's owners 65% of Viewbix's post-closing equity, primarily through common stock and pre-funded warrants.
• In fiscal year 2021, the company reported $10.19 million in cash acquisitions.
• Viewbix mentioned in its 2024 10-K report an acquisition aimed at enhancing its capabilities in digital advertising and content creation.

Capital Expenditures

• ViewBix reported minimal capital expenditures, with $0.00 million for the three months and trailing twelve months ended June 2025.
• Capital expenditures were reported as -$0.00 million in FY 2024, -$0.02 million in FY 2023, and -$0.06 million in FY 2022.
• In FY 2021, capital expenditures amounted to -$0.31 million.