Comscore is like a modern-day Nielsen, but focused on measuring audiences and advertising effectiveness across all media, from websites and apps to traditional TV and movie theaters.

Think of it as Nielsen for the digital age and beyond, providing data and analytics on consumer behavior across web, mobile, streaming, TV, and movie box office performance.

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• Digital Audience Measurement: Measures website, app, and digital video consumption across computers, smartphones, and tablets.
• TV & Cross-Platform Audience Insights: Provides data on TV viewing patterns, consumer characteristics, and content consumption on OTT/connected TV devices.
• Campaign Verification & Ad Effectiveness: Verifies digital ad campaigns for factors like visibility, fraud, brand safety, and audience delivery.
• Consumer Lifestyle & Planning: Offers insights into consumer lifestyles to inform marketing and content planning.
• Movie Box Office & Viewership Analytics: Provides real-time or near real-time data on movie ticket sales, viewership, and box office results.

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comScore (SCOR) primarily sells its information and analytics products and services to other companies rather than individuals.

Its major customer categories include:

• Digital publishers
• Television networks
• Movie studios
• Content owners
• Brand advertisers
• Agencies
• Technology providers

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Jon Carpenter, Chief Executive Officer
Jon Carpenter is a media and technology industry veteran with a strong operational focus, strategic acumen, and a proven track record of driving both growth and profitability. Prior to his appointment as CEO in July 2022, Mr. Carpenter served as Comscore's Chief Financial Officer since November 2021. Before joining Comscore, he was the CFO at Publishers Clearing House starting in 2016, where he played a key role in transforming and growing the digital business through organic initiatives and mergers & acquisitions. His career also includes senior divisional CFO roles at Nielsen, Sears Holdings, and NBC Universal. Mr. Carpenter began his professional journey with General Electric in their Financial Management Program.

Mary Margaret Curry, Chief Financial Officer
Mary Margaret Curry joined Comscore in 2011 as global tax director. She has since advanced through various roles of increasing scope and responsibility, including senior director of global tax compliance and reporting, vice president of tax and treasury, and senior vice president and controller, before being promoted to Chief Financial Officer and Treasurer in July 2022. Prior to her tenure at Comscore, Ms. Curry spent nine years at KPMG, where she began her career and served as a senior manager.

Steve Bagdasarian, Chief Commercial Officer
Steve Bagdasarian is Comscore's Chief Commercial Officer, bringing extensive experience as a seasoned digital technology executive. He joined Comscore in 2022, with a focus on achieving above-target growth in high-velocity, high-growth environments. Over his 15+ year career, his roles have encompassed operations, strategy, business development, product, and marketing analytics.

Greg Dale, Chief Operating Officer
Greg Dale is an accomplished executive with broad functional expertise and a demonstrated history of driving innovation and growth in data and analytics businesses. He was previously part of the Comscore team from 1999 to 2016. Mr. Dale rejoined Comscore through the 2021 acquisition of Shareablee, a social media measurement company, where he also served as Chief Operating Officer. Before his time at Shareablee, he held the position of COO for Persado, an AI-based marketing content platform.

William P. Livek, Vice Chairman of the Board
William P. Livek has dedicated over three decades to measuring consumer behavior and is a driving force for innovation in audience measurement. He served as Comscore's CEO from November 2019 to July 2022 and has also held roles as President and Vice Chairman since joining the company in 2016. Mr. Livek joined Comscore through its 2016 merger with Rentrak, where he was Vice Chairman and CEO from 2009 to 2016, leading the development of next-generation products for movie and TV measurement. His prior experience includes founding and serving as CEO of Symmetrical Capital, Co-President of Experian Research Services, Co-Chair and Co-Owner of Simmons Market Research Bureau, and Co-Founder of Transactional Data Solutions. He also held senior leadership roles at Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research where he became President and CEO.

The public company comScore (SCOR) faces several key risks to its business, primarily driven by the dynamic and evolving media measurement industry.

1. Intense Competition and Rapidly Evolving Media Measurement Landscape: Comscore operates in a highly competitive market against significant rivals such as Nielsen, Kantar, Ipsos, Google Analytics, Similarweb, Adobe Analytics, VideoAmp, and iSpot, all offering similar data and analytics solutions. The media measurement industry is heavily influenced by rapid technological advancements, evolving regulatory frameworks, and shifting consumer preferences, particularly the ongoing migration from traditional linear television to streaming and digital platforms, which has led to increased media fragmentation. New measurement technologies, including AI-driven content analysis and advanced privacy-preserving analytics, are constantly emerging and pose a significant threat to Comscore's established methodologies. A critical challenge for Comscore is keeping pace with this rapid innovation, especially with the anticipated deprecation of third-party cookies, which necessitates the development of new measurement methodologies.
2. Declining Demand for Legacy Products and Revenue Volatility: Comscore faces a significant threat from the declining demand for its legacy national TV and syndicated digital products. These traditional measurement methods are experiencing reduced viewership and engagement, with a sustained downward trend in linear TV viewing. This accelerated shift away from established products, if it outpaces Comscore's growth in newer cross-platform solutions, could directly impact the company's financial performance. Furthermore, advertising spending, which directly impacts Comscore's revenue, is subject to macroeconomic uncertainties and cautious advertiser spending, contributing to volatility in ad spend and potentially tempering revenue expectations.
3. Financial Health and Debt Concerns: Comscore's financial health presents a notable risk. As of March 2025, the company utilizes debt in its business, and its liabilities significantly outweigh the sum of its cash and near-term receivables. The company's EBIT was reported to be down 61% in the prior year, making debt repayment more challenging. Its interest coverage ratio is low, and its short-term assets do not adequately cover its short-term liabilities. These factors, coupled with investor skepticism and the company's stock trading near its 52-week low, highlight ongoing concerns about future growth prospects and overall financial stability.

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For the public company comScore (symbol: SCOR), the addressable markets for their main products and services are as follows:

• Media Metrix Multi-Platform and Mobile Metrix (measures Websites and apps on computers, smartphones, and tablets), and Cross-Platform Solutions (including Comscore Campaign Ratings for verification of mobile and desktop video campaigns):

  • The global digital audience measurement market was valued at approximately USD 2.035 billion in 2024 and is projected to reach USD 4.472 billion by 2031, growing at a CAGR of 11.9%.
  • The global cross-platform and mobile advertising market was valued at USD 166.42 billion in 2024 and is projected to reach USD 871.86 billion by 2032, at a CAGR of 23%. North America holds the largest market share at 42%.
  • The global digital advertising market was estimated at USD 488.4 billion in 2024 and is projected to reach USD 1,164.25 million by 2030, growing at a CAGR of 15.4%. North America is anticipated to account for the highest revenue share, over 31% in 2024.

• Video Metrix (measurement of digital video consumption):

  • Video advertising accounted for 46.3% of the digital advertising market share in 2024 (global).
  • Comscore's Video Metrix Multi-Platform includes YouTube Connected TV (CTV) data for the US, with plans to expand to international markets in 2025. The US is noted as the largest online video market.

• Plan Metrix (understanding of consumer lifestyle) and Analytics and Optimization Products and Services (solutions for planning, optimization, and evaluation of advertising campaigns):

  • The global Media Planning Software Market was valued at USD 2.1 billion in 2024 and is expected to reach USD 4.2 billion by 2030, with a robust CAGR of 11.5%.
  • The advertising optimization plan market (global) is expected to reach USD 3,921.4 million in 2025 and expand to USD 11,646.3 million by 2035.
  • The global Campaign Management System Market was valued at USD 4,744.80 million in 2024 and is projected to reach USD 10,455.53 million by 2032, registering a CAGR of 9.67%.

• TV Essentials and StationView Essentials (TV viewing information and consumer viewing patterns and characteristics):

  • The global television analytics market size was valued at USD 4.56 billion in 2025 and is projected to grow to USD 23.15 billion by 2034, exhibiting a CAGR of 19.77%. North America holds a 40% share of this market, with the USA representing approximately 35% of North America's share.
  • The U.S. Television (TV) Analytics market captured the largest revenue share of 30.5% in 2024 within North America, with the global market valued at USD 5.20 billion in 2024.
  • The local TV market (U.S.) is estimated at $20 billion.

• Validated Campaign Essentials (validates digital ad impressions for visibility, fraud, and brand safety):

  • This product addresses concerns within the digital advertising market, which was estimated at USD 488.4 billion globally in 2024. The demand for advertising campaign verification is expanding.
  • The product is available in 13 markets, including Brazil, Mexico, the UK, and Canada.

• Total Home Panel Suite (captures OTT, connected TV, and IoT device usage and content consumption):

  • The global advertising on OTT and connected TVs market reached a valuation of USD 1,154.69 billion in 2024 and is projected to grow to USD 2,646.37 billion by 2033. North America's market was valued at USD 600 million in 2025.
  • The global connected TV market size was valued at USD 229.09 billion in 2024 and is projected to grow to USD 371.17 billion by 2032. Asia Pacific dominates the global market, accounting for about 39% in 2024.
  • The global over-the-top (OTT) market size was valued at USD 276.02 billion in 2021 and is expected to reach USD 2,838 billion by 2030.

• Movies Reporting and Analytics Products and Services (measure movie viewership and box office results):

  • The global movie and entertainment market generated a revenue of USD 100,377.6 million in 2023 and is expected to reach USD 169,684.1 million by 2030. Movies (box office) accounted for USD 65,940.8 million in 2023. North America was the largest revenue-generating market in 2023.
  • The global box office market is expected to be worth around USD 157.0 billion by 2034, from USD 39.5 billion in 2024, growing at a CAGR of 14.8%. Asia Pacific leads the regional market with a 37.9% share in 2024.
  • The U.S. Box Office market is estimated at US$9.9 billion in 2024, within a global market estimated at US$38.9 billion.

Comscore (SCOR) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market opportunities:

• Growth in Cross-Platform Solutions: Comscore anticipates continued strong expansion in its cross-platform measurement offerings, including products such as Proximic, Comscore Campaign Ratings (CCR), and Cross-Platform Content Measurement (CCM). These solutions, which facilitate privacy-forward audience targeting and enable advertisers to execute targeted campaigns across linear and digital channels, have demonstrated significant year-over-year growth in recent periods and are seeing increasing client adoption.
• Expansion of Local TV Measurement: The company's local TV measurement segment is consistently highlighted as a robust growth area, with double-digit growth. Comscore's position as the only MRC-accredited local TV offering is a key differentiator, and the segment continues to secure new business and renewals with strong market position.
• Launch and Adoption of New Products and Integrations: Comscore is focused on enhancing its product portfolio and expanding its reach through new offerings and strategic integrations. This includes actively embedding Proximic and CCR into programmatic advertising platforms, the planned launch of "Comscore Certified Deal IDs" to streamline access to premium inventory, and the introduction of new measurement solutions such as an AI-powered offering. Additionally, integrations with major platforms like Meta for CCR measurement are expected to contribute to growth.
• Strategic Partnerships and Long-Term Client Engagements: A focus on renewing and expanding key partnerships, including multi-year commitments with major agency holding companies, is crucial for driving increased currency utilization and broader client adoption of Comscore's measurement products. These strategic relationships are vital for solidifying Comscore's market presence and driving recurring revenue.

Share Issuance

• On January 7, 2021, Comscore issued $204.0 million in convertible preferred stock to Charter Communications, Qurate Retail, and an affiliate of Cerberus Capital Management, with each investor receiving approximately 27.5 million shares at $2.47 per share.
• A 1:20 reverse stock split was executed on December 20, 2023.
• Comscore completed a recapitalization transaction with its preferred stockholders on December 29, 2025, which involved issuing 9,860,475 shares of common stock and 12,670,863 shares of new Series C preferred stock. This transaction exchanged $80.8 million of existing liquidation preference for common stock at an effective price of $8.11 per share and $183.7 million for Series C preferred stock at $14.50 per share.

Inbound Investments

• On January 7, 2021, Comscore received a strategic cash investment of $204.0 million from Charter Communications, Qurate Retail, and an affiliate of Cerberus Capital Management, in exchange for convertible preferred stock.
• The proceeds from the January 2021 investment were primarily used to retire existing debt and enhance the company's financial flexibility and liquidity.

Outbound Investments

• Comscore acquired Shareablee, a marketing analytics and measurement company specializing in social media, on December 16, 2021.
• The acquisition of Shareablee was intended to integrate social media engagement and video insights into Comscore's MMX® and Video Metrix® currencies, providing a more comprehensive view of consumer engagement.

Capital Expenditures

• In the 12 months prior to a recent report (likely late 2024/early 2025), Comscore reported capital expenditures of -$883,000.