• An Amazon for personal financial services, offering a wide range of investing, wealth management, and banking solutions.
• A leading comprehensive financial services provider, much like Fidelity Investments.
• The Vanguard of full-service financial firms, making low-cost investing and comprehensive wealth management accessible.

• Investment Brokerage Services: Enables individuals to buy and sell various securities like stocks, ETFs, bonds, and mutual funds through self-directed or advised accounts. (Category: Retail Investment Platform)
• Managed Investing Solutions: Provides clients with professionally managed investment portfolios, ranging from automated robo-advisors to personalized advice from wealth managers. (Category: Wealth Management)
• Banking and Lending Products: Offers traditional banking services such as checking and savings accounts, alongside lending options like mortgages and securities-based loans. (Category: Retail Banking & Lending)
• Retirement and Education Accounts: Provides tax-advantaged accounts and planning tools for long-term savings goals, including IRAs, 401(k) solutions, and 529 plans. (Category: Financial Planning & Account Management)
• Financial Advisory Services: Delivers comprehensive financial planning, personalized investment guidance, and wealth management strategies through certified advisors. (Category: Personal Financial Advisory)
• Custodial and Institutional Services: Offers independent investment advisors a platform for asset custody, trading, and technology to manage their clients' portfolios. (Category: B2B Institutional & Custody)

Charles Schwab (SCHW) primarily serves a diverse base of individual investors and clients through various channels. Given the nature of its business, describing categories of customers is more appropriate than listing specific companies, as many of its business-to-business services ultimately cater to individual beneficiaries.

The up to three major categories of customers that Charles Schwab serves are:

• Individual Investors: This category encompasses retail clients who directly use Schwab's brokerage accounts, banking services, and wealth management solutions for their personal investment goals, retirement planning, trading activities, and day-to-day financial management.
• Clients of Independent Registered Investment Advisors (RIAs): Schwab is a leading custodian for thousands of independent RIAs, providing them with a platform for asset custody, trading, technology, and operational support. While the RIAs themselves are business customers of Schwab, these services are provided to enable the RIAs to manage the assets and provide advice to their underlying individual clients, making the individual end-clients a crucial part of this ecosystem.
• Participants in Workplace Retirement and Stock Plans: This category includes individual employees who participate in employer-sponsored retirement plans (such as 401(k)s) or corporate stock plans for which Schwab provides recordkeeping, administrative, and investment services. Although employers are the plan sponsors, the individual employees are the ultimate users and beneficiaries of these services.

• Amazon (AMZN)
• Salesforce (CRM)
• London Stock Exchange Group (LSEG)
• FIS (FIS)
• Broadridge Financial Solutions (BR)

Rick Wurster, President and Chief Executive Officer

Rick Wurster became President and CEO of The Charles Schwab Corporation on January 1, 2025, and has served as President since 2021. Before his current role, he was the Head of Schwab Asset Management Solutions from 2019 to 2021 and also held the CEO position at Charles Schwab Investment Management, Inc. and Charles Schwab Investment Advisory, Inc. Prior to joining Schwab in 2016, Wurster held leadership positions at Wellington Management and McKinsey & Company, where he was a prominent figure in the asset management practice and an Associate Principal.

Mike Verdeschi, Managing Director and Chief Financial Officer

Mike Verdeschi assumed the role of Chief Financial Officer on October 1, 2024. He initially joined Charles Schwab in May 2024 as Managing Director and Deputy Chief Financial Officer. Before his tenure at Schwab, Verdeschi spent over three decades at Citigroup, where he advanced to the position of Treasurer until October 2023 and served as Chief Investment Officer from 2015 to 2017. His extensive experience at Citigroup included various leadership roles in finance, treasury, and product.

Charles R. Schwab, Co-Chairman and Founder

Charles R. Schwab founded The Charles Schwab Corporation in 1971 and is recognized for pioneering discount sales of equity securities. He held the CEO position from 1971-1998, served as co-CEO from 1998-2003, and again as CEO from 2004-2008. Although he semi-retired from the CEO role in 2008, he continues to serve as Co-Chairman and remains the largest shareholder. Notably, he sold his company to Bank of America in 1983 for $55 million and repurchased it three years later for $280 million.

Walter W. Bettinger II, Co-Chairman

Walter W. Bettinger II served as the Chief Executive Officer of The Charles Schwab Corporation from 2008 through 2024 and was named Co-Chairman in 2022. In 1983, at the age of 22, Bettinger founded The Hampton Company, a firm specializing in retirement plan services, which Charles Schwab acquired in 1995. Prior to becoming CEO, he held the positions of President and Chief Operating Officer.

Jonathan M. Craig, Head of Investor Services

Jonathan M. Craig is the Head of Investor Services at Charles Schwab, responsible for supporting self-directed clients and overseeing the company's marketing efforts to build its brand and client base. His previous roles at Schwab include Chief Marketing Officer and Chief of Staff to Chairman Charles R. Schwab. Craig joined the company in 2000 after working in marketing and sales at AT&T.

There are two clear emerging threats to Charles Schwab (SCHW):

• Regulatory scrutiny and potential restrictions on Payment for Order Flow (PFOF): A significant portion of Schwab's revenue, like many other online brokers, is derived from payment for order flow. Regulators, particularly the U.S. Securities and Exchange Commission (SEC), have been actively discussing potential changes, restrictions, or even bans on PFOF practices. If PFOF is banned or significantly restricted, it would directly impact a crucial revenue stream, forcing Schwab and its competitors to find alternative ways to monetize their services or potentially introduce new fees, which could alienate customers and necessitate a fundamental shift in their business model. This represents a clear, ongoing regulatory risk that could reshape the brokerage industry's economics.

• The growth of integrated "Fintech Super-Apps" and alternative financial platforms: Companies like SoFi (which now has a bank charter), Revolut, and even expanding offerings from companies like Robinhood and Block (Square Cash App) are developing comprehensive financial platforms. These platforms often combine banking, investing, payments, and sometimes even cryptocurrency services into a single, user-friendly mobile experience. They leverage different business models, often targeting younger demographics or those seeking simplified, all-in-one financial solutions. While Schwab offers a broad suite of services, these emerging players challenge traditional models by potentially offering lower costs, different user experiences, and by attracting new cohorts of investors and consumers away from traditional financial institutions, gradually eroding Schwab's potential client base or asset inflows over time.

Addressable Markets for Charles Schwab's Main Products and Services:

1. Client Asset Growth and Market Share Expansion: Charles Schwab anticipates continued growth in its client base and total client assets, driven by strong core net new assets and new brokerage account openings. The company aims to leverage its scale and integrated platform, particularly following the Ameritrade acquisition, to attract new clients and gain market share in the financial services industry. For example, in Q2 2025, Charles Schwab reported over 1 million new brokerage account openings and $80.3 billion in core net new assets, representing a 31% year-over-year increase. Total client assets reached a record $10.76 trillion in Q2 2025. The company also gathered $115 billion in core net new assets in Q4 2024, bringing the full-year total to $367 billion.
2. Growth in Managed Investing Solutions and Wealth Solutions: Increased adoption and net inflows into Charles Schwab's managed investing solutions and wealth advisory services are expected to be a significant driver of revenue. In Q3 2025, Managed Investing Solutions net inflows grew 40% versus Q3 2024. Similarly, in Q2 2025, managed investing solution net inflows grew 37% year-over-year, indicating robust client engagement and confidence in Schwab’s offerings. Record year-to-date flows into Schwab Wealth Advisory have contributed to these managed investing net flows.
3. Net Interest Revenue/Margin (NIM) Optimization: While subject to market conditions, effective balance sheet management and client cash trends are expected to continue supporting net interest revenue. Charles Schwab's Q4 2024 net interest revenue increased 19% versus the prior year, benefiting from the leveling-off of cash realignment activity and a reduction in higher-cost bank supplemental funding. The company's net interest margin expanded sequentially by 21 basis points to 2.86% in Q3 2025, driven by the further reduction of higher-cost liabilities, strong securities lending activity, and increased utilization of lending solutions by clients. Analysts project Net Interest Income (NII) to grow at a 16% CAGR through 2027.
4. Increased Trading Activity and Diversified Revenue Streams: Higher trading volumes and changes in the trading mix contribute to trading revenue. In Q3 2025, daily average trading volume was up 30% versus Q3 2024. Charles Schwab's diversified revenue model, which includes asset management, trading, and interest revenue streams, allows it to capitalize on market conditions and client engagement. The company's total revenues increased 20% year-over-year in Q4 2024, benefiting from strong client engagement and increased margin utilization.

Share Repurchases

• In July 2025, Charles Schwab's board of directors authorized a new $20 billion share repurchase program, replacing a prior authorization that had approximately $6.9 billion remaining as of June 30, 2025.
• During the third quarter of 2025, the company repurchased 28.9 million shares for $2.7 billion.
• As of March 31, 2025, approximately $7.2 billion worth of share repurchase authorization remained available under a previous program.

Share Issuance

• Charles Schwab's common stock net amount has consistently been reported at $21 million for the years 2022, 2023, 2024, and through the third quarter of 2025, likely reflecting activity related to employee compensation plans.

Inbound Investments

• Bain Capital Public Equity Management II LLC purchased over 1 million shares of Charles Schwab, valued at approximately $79.6 million, in September 2025.
• TIAA Trust National Association increased its stake in Charles Schwab by 243.9%, owning 75,048 shares valued at approximately $6.85 million, as of November 2025.

Outbound Investments

• In November 2025, Charles Schwab announced a definitive agreement to acquire Forge Global Holdings, Inc. for approximately $660 million, aiming to provide retail and advisor clients access to private markets.
• The integration of TD Ameritrade, which concluded client account conversions in May 2024, incurred total acquisition and integration-related costs and capital expenditures of approximately $2.5 billion over the course of the integration.

Capital Expenditures

• Capital expenditures were $916 million in 2021, $971 million in 2022, $804 million in 2023, and $620 million in 2024.
• The 2024 capital expenditure of $620 million reflects ongoing investment in infrastructure.
• For the third quarter of 2025, capital expenditures were reported as $152 million.