• Salesforce for enterprise mobile applications
• Shopify for enterprise mobile applications

• Mobile Software Platform (SDKs): A suite of cloud-based software development kits providing features like analytics, content management, alerts, marketing automation, advertising, and location-based services for mobile applications.
• Mobile Application Services: Integration of their SDKs into existing applications, custom mobile application development, and ongoing support services.
• Application Transaction Services: Solutions facilitating mobile application discovery, user acquisition, audience engagement, and monetization through transactional media purchases.
• High-End Personal Computer Systems: Pre-packaged and custom-built PCs designed for gaming, streaming, and cryptocurrency mining.

Jeremy Krol, Interim Chief Executive Officer

Jeremy Krol was appointed Interim CEO effective July 14, 2025, succeeding Stephen Chen. His contract as Interim CEO was extended through April 15, 2026. Prior to this role, he served as the company's Chief Operating Officer, joining Phunware full-time in February 2025 after being a fractional COO since June 2024. Krol has a background in engineering, finance, and business operations strategy, and has extensive experience optimizing business operations, integrating technology with market needs, and leading high-performing teams through complex transitions. From 2019 to 2024, he served as a startup advisor for Platform Calgary, a technology accelerator hub. Earlier in his career, he worked at Innovate Calgary, assessing the commercialization potential of university research and emerging technologies, and was part of the investment banking team at Jennings Capital, advising on mergers, acquisitions, and equity financing.

Rahul Mewawalla, Executive Chairman and Chief AI Architect

Rahul Mewawalla was appointed Executive Chairman and Chief AI Architect, effective July 14, 2025. He has been a member of Phunware's Board of Directors since October 2021. Mewawalla is a technology, digital, product, and business leader with extensive strategic and operational leadership experience across various industries, including artificial intelligence, computing, technology, internet, telecom, financial services, and digital markets. He has held leadership positions at global technology companies such as Yahoo, Nokia, and General Electric Company. He has also served as a Nasdaq-listed public company chairman, public company CEO, and public company President. Mewawalla focuses on high-priority strategic and operational matters and advancing Phunware's artificial intelligence initiatives.

Brendhan Botkin, Vice President of Accounting & Financial Reporting

Brendhan Botkin currently serves as Phunware's Vice President of Accounting & Financial Reporting. He manages the company's financial reporting and accounting functions. Following the resignation of CFO Troy Reisner in November 2024, Stephen Chen (then Interim CEO) and Brendhan Botkin handled CFO duties. Prior to his current role, Mr. Botkin was Phunware's Controller from 2017 to 2021. His previous experience includes serving as Chief Financial Officer at Acuity Healthcare Solutions (2016-2017) and Circular Energy (2014-2015). He also worked as Corporate Controller at Vast.com and CFO of Propane Direct Enterprises. He began his career in public accounting at Ernst & Young and KPMG.

Chris Olive, Executive Vice President, General Counsel and Chief Legal Officer

Chris Olive is the Executive Vice President, General Counsel and Chief Legal Officer at Phunware. Before joining Phunware, Chris was a partner for 15 years at Bracewell LLP and an associate at Jones Day, and he served in the United States Army Judge Advocate General's Corps. His experience includes diverse transactional and regulatory matters, such as complex credit facilities, structured financings, corporate acquisitions, and related banking and financial regulatory matters.

The key risks to Phunware's business include:

1. Intense Competition and Market Saturation in Mobile Software and Services: Phunware operates in a highly competitive and fragmented market for mobile application development, software development kits (SDKs), analytics, content management, marketing automation, and location-based services. Numerous established companies and startups offer similar products and services, making it challenging for Phunware to differentiate its offerings, acquire new customers, and retain existing ones. This competition can lead to pricing pressures, reduced market share, and difficulty in achieving sustained profitability.

2. Dependence on the Evolving Mobile Ecosystem and Third-Party Platform Policies: Phunware's core business revolves around mobile applications and related software. This makes the company highly dependent on the continued growth and stability of the mobile ecosystem, including major mobile operating systems (e.g., iOS, Android) and app store platforms (e.g., Apple App Store, Google Play Store). Changes in platform policies, user privacy regulations, technological standards, or shifts in consumer preferences within the mobile space could significantly impact the functionality, distribution, and monetization capabilities of Phunware's SDKs and services.

3. Exposure to the Volatile Cryptocurrency Market: A portion of Phunware's business involves offering pre-packaged and custom high-end personal computer systems for cryptocurrency mining enthusiasts. The demand for these systems is directly tied to the highly volatile and unpredictable cryptocurrency market. Fluctuations in cryptocurrency prices, changes in mining difficulty, regulatory developments, or increased energy costs for mining could lead to a significant decline in demand for these PC systems, negatively impacting Phunware's revenue and profitability from this segment.

Data privacy regulations and platform-level changes present a clear emerging threat. Phunware's business model for engaging, managing, and monetizing mobile application portfolios relies heavily on analytics, advertising, marketing automation, and user acquisition, all of which depend on the collection and utilization of mobile user data. Increasingly stringent global data privacy regulations (e.g., GDPR, CCPA) and significant platform-level restrictions on third-party data tracking and access by major mobile operating system providers (such as Apple's App Tracking Transparency framework and Google's forthcoming privacy changes) directly undermine the effectiveness and value of Phunware's data-driven solutions, potentially impacting their ability to monetize apps and acquire users.

The inherent volatility and increasing regulatory uncertainty within the cryptocurrency market also pose a clear emerging threat. Phunware explicitly offers pre-packaged and custom high-end personal computer systems specifically for cryptocurrency mining enthusiasts. A sustained downturn in cryptocurrency valuations, coupled with potential adverse regulatory actions or outright bans on cryptocurrency mining in various regions, could significantly reduce or eliminate demand for these specialized hardware systems, directly impacting a described revenue stream for the company.

Phunware (NASDAQ: PHUN) operates in several addressable markets with substantial growth potential. The company's main products and services, as outlined in its description, cater to various segments within the mobile software, digital health, and gaming PC industries.

Addressable Markets for Phunware's Products and Services:

• Mobile Application Development Platform Market: Phunware offers an integrated software platform with SDKs for mobile application portfolios. The global mobile application development platform market size was valued at approximately USD 327.52 billion in 2025. It is projected to grow to about USD 1,112.36 billion by 2034, exhibiting a Compound Annual Growth Rate (CAGR) of 14.55% during the forecast period.
• Location-Based Services (LBS) Market: Phunware's offerings include location-based services such as mapping, navigation, wayfinding, and asset management. The global location-based services market was valued at approximately USD 51.3 billion in 2024 and is projected to reach about USD 346.3 billion by 2034, with a CAGR of 21.6% from 2025 to 2034.
• Mobile Marketing Market: The company provides marketing automation and advertising solutions. The global mobile marketing market size was valued at approximately USD 22.19 billion in 2024 and is expected to grow to about USD 99.18 billion in 2033, demonstrating a CAGR of 18.1% over the forecast period (2025-2033).
• Digital Health Market: Phunware develops cloud-based vertical solutions for the healthcare sector. The global digital health market size was estimated at approximately USD 288.55 billion in 2024 and is projected to reach about USD 946.04 billion by 2030, growing at a CAGR of 22.2% from 2025 to 2030.
• Gaming PC Market: Phunware also offers pre-packaged and custom high-end personal computer systems for gaming. The global gaming PC market size was estimated at approximately USD 61.84 billion in 2024 and is projected to reach about USD 129.93 billion by 2030, with a CAGR of 13.5% from 2025 to 2030.

Phunware (NASDAQ: PHUN) is expected to drive future revenue growth over the next 2-3 years through several key initiatives:

1. Growth in Mobile Software Subscriptions and Services (SaaS): Phunware is focused on expanding its core Software-as-a-Service (SaaS) offerings, transitioning towards a model of recurring platform subscriptions and services revenue. The company reported a 40% increase in Mobile software subscriptions and services revenue in Q1 2025. This strategic shift aims to generate more profitable and predictable revenue streams by licensing its cloud-based mobile software, including analytics, content management, alerts, and location-based services.
2. Expansion into Strategic Verticals: Phunware is strategically targeting and demonstrating traction in specific high-growth verticals, particularly the hospitality and healthcare sectors. The company is actively pursuing new customer deals and expanding its reach within these industries, with new customer additions and bookings noted in Q1 2025 and Q1 2024. This focused go-to-market strategy emphasizes delivering strong return on investment (ROI) to customers in these key areas.
3. Launch and Commercialization of AI-Powered Solutions: Phunware is investing in and developing advanced Artificial Intelligence (AI) capabilities, including a new Generative AI platform and AI-driven SaaS solutions. The commercial rollout of these AI features, such as an AI Concierge and hospitality-specific tools, is a central priority and is expected to enhance customer engagement and potentially increase revenue and margins. These innovations aim to democratize mobile app creation and integrate new technologies into its platform.
4. New Customer Acquisition and Deepening Existing Relationships: A significant driver of anticipated revenue growth is the continued acquisition of new customers ("new logos") and the expansion of services and engagement with existing clients. Recent quarters have shown positive momentum in new bookings and customer additions, indicating market receptiveness to Phunware's offerings. The company's success relies on continually acquiring new clients and growing its footprint within its current customer base.

Share Repurchases

• In January 2023, Phunware's Board of Directors authorized a Stock Repurchase Plan to repurchase up to $5,000,000 of the company's outstanding common stock.
• The plan was expected to be completed over the subsequent 12 months.

Share Issuance

• As of March 21, 2025, Phunware had 20,170,745 shares of common stock issued and outstanding.
• In 2021, Phunware announced the commencement of selling PhunToken, a digital asset, to consumers, developers, and brands, designed for its token ecosystem to drive engagement.

Capital Expenditures

• Phunware reported $0 in capital expenditures for the fourth quarter of 2023.
• The company's research and development expenses, which support improving existing products and developing new proprietary services like artificial intelligence, were $2.3 million for the fiscal year ended December 31, 2024, and $4.4 million for the fiscal year ended December 31, 2023.