Tearsheet

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 23%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 10%

Low stock price volatility
Vol 12M is 45%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Sustainable Consumption, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.

Weak multi-year price returns
2Y Excs Rtn is -47%, 3Y Excs Rtn is -41%

Expensive valuation multiples
P/SPrice/Sales ratio is 8.0x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 89x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 62x, P/EPrice/Earnings or Price/(Net Income) is 99x

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.2%

Key risks
ONON key risks include [1] heavy reliance on third-party manufacturing concentrated in Asia, Show more.

0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 23%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 13%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 10%
2 Low stock price volatility
Vol 12M is 45%
3 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Sustainable Consumption, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.
4 Weak multi-year price returns
2Y Excs Rtn is -47%, 3Y Excs Rtn is -41%
5 Expensive valuation multiples
P/SPrice/Sales ratio is 8.0x, P/EBITPrice/EBIT or Price/(Operating Income) ratio is 89x, P/CFOPrice/(Cash Flow from Operations). CFO is cash before capital expenditures. is 62x, P/EPrice/Earnings or Price/(Net Income) is 99x
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.2%
7 Key risks
ONON key risks include [1] heavy reliance on third-party manufacturing concentrated in Asia, Show more.

ONON in ETFs

Weight = ONON's share of each fund

IWB0.01%
IWP0.29%
IWR0.06%
VONG0.03%
FNDC0.03%
IWF0.03%
OMFL0.01%
IWV0.01%
+1 more covered ETF

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Updated on 6/5/2026

On (ONON) stock has lost about 15% since 2/28/2026 because of the following key factors:

1. On Holding AG's (ONON) stock declined following a conservative fiscal year 2026 outlook provided during its fiscal Q4 2025 earnings call on March 3, 2026. Despite reporting fourth-quarter revenue and adjusted EPS that exceeded consensus estimates, the company's net income for fiscal year 2025 fell to CHF 203.7 million due to increased reinvestment. Management's guidance for fiscal year 2026 included at least 23% constant-currency net sales growth and an adjusted EBITDA margin of 18.5%–19.0%, which investors perceived as conservative relative to high market expectations, leading to a 10% stock drop on that day.

2. The stock experienced further pressure due to analyst downgrades and tempered outlooks after the fiscal Q1 2026 earnings release on May 12, 2026. Although On Holding AG, whose fiscal year runs from January to December, reported strong fiscal Q1 2026 results, with earnings per share of $0.47 significantly beating analysts' estimates of $0.32, and quarterly revenue rising 14.5% year-over-year to $1.04 billion, the stock still saw a slight decrease of 0.62% on the day of the announcement. Subsequently, several analysts lowered their price targets for ONON, including Truist Securities from $55 to $48, Barclays from $57 to $46, Keybanc from $58 to $43, and Needham from $52 to $45, indicating a more cautious near-term sentiment despite the earnings beat.

Show more
Updated on 6/5/2026

On (ONON) stock has lost about 15% since 2/28/2026 because of the following key factors:

1. On Holding AG's (ONON) stock declined following a conservative fiscal year 2026 outlook provided during its fiscal Q4 2025 earnings call on March 3, 2026. Despite reporting fourth-quarter revenue and adjusted EPS that exceeded consensus estimates, the company's net income for fiscal year 2025 fell to CHF 203.7 million due to increased reinvestment. Management's guidance for fiscal year 2026 included at least 23% constant-currency net sales growth and an adjusted EBITDA margin of 18.5%–19.0%, which investors perceived as conservative relative to high market expectations, leading to a 10% stock drop on that day.

2. The stock experienced further pressure due to analyst downgrades and tempered outlooks after the fiscal Q1 2026 earnings release on May 12, 2026. Although On Holding AG, whose fiscal year runs from January to December, reported strong fiscal Q1 2026 results, with earnings per share of $0.47 significantly beating analysts' estimates of $0.32, and quarterly revenue rising 14.5% year-over-year to $1.04 billion, the stock still saw a slight decrease of 0.62% on the day of the announcement. Subsequently, several analysts lowered their price targets for ONON, including Truist Securities from $55 to $48, Barclays from $57 to $46, Keybanc from $58 to $43, and Needham from $52 to $45, indicating a more cautious near-term sentiment despite the earnings beat.

3. Investor uncertainty arose from the management reshuffle announced on March 25, 2026. On Holding AG declared an update to its organizational structure, with co-founders leading as co-CEOs to guide the company's next growth phase. While presented as a strategic move, this change introduced an element of uncertainty for investors, as highlighted in some analyst reports.

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Stock Movement Drivers

Fundamental Drivers

The -16.4% change in ONON stock from 2/28/2026 to 6/21/2026 was primarily driven by a -24.2% change in the company's P/E Multiple.
(LTM values as of)22820266212026Change
Stock Price ($)46.4838.88-16.4%
Change Contribution By: 
Total Revenues ($ Mil)2,8773,1198.4%
Net Income Margin (%)7.8%8.0%3.0%
P/E Multiple130.899.2-24.2%
Shares Outstanding (Mil)631639-1.2%
Cumulative Contribution-16.4%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2026 to 6/21/2026
ReturnCorrelation
ONON-16.4% 
Market (SPY)9.2%53.5%
Sector (XLY)0.5%54.6%

Fundamental Drivers

The -11.6% change in ONON stock from 11/30/2025 to 6/21/2026 was primarily driven by a -19.9% change in the company's P/E Multiple.
(LTM values as of)113020256212026Change
Stock Price ($)43.9938.88-11.6%
Change Contribution By: 
Total Revenues ($ Mil)2,8773,1198.4%
Net Income Margin (%)7.8%8.0%3.0%
P/E Multiple123.899.2-19.9%
Shares Outstanding (Mil)631639-1.2%
Cumulative Contribution-11.6%

LTM = Last Twelve Months as of date shown

Market Drivers

11/30/2025 to 6/21/2026
ReturnCorrelation
ONON-11.6% 
Market (SPY)9.9%51.0%
Sector (XLY)-0.5%54.0%

Fundamental Drivers

The -34.5% change in ONON stock from 5/31/2025 to 6/21/2026 was primarily driven by a -45.7% change in the company's P/E Multiple.
(LTM values as of)53120256212026Change
Stock Price ($)59.3938.88-34.5%
Change Contribution By: 
Total Revenues ($ Mil)2,5373,11923.0%
Net Income Margin (%)8.2%8.0%-1.9%
P/E Multiple182.799.2-45.7%
Shares Outstanding (Mil)6396390.0%
Cumulative Contribution-34.5%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2025 to 6/21/2026
ReturnCorrelation
ONON-34.5% 
Market (SPY)28.1%41.0%
Sector (XLY)10.5%40.1%

Fundamental Drivers

The 41.6% change in ONON stock from 5/31/2023 to 6/21/2026 was primarily driven by a 121.8% change in the company's Total Revenues ($ Mil).
(LTM values as of)53120236212026Change
Stock Price ($)27.4538.8841.6%
Change Contribution By: 
Total Revenues ($ Mil)1,4073,119121.8%
Net Income Margin (%)6.2%8.0%28.8%
P/E Multiple196.999.2-49.6%
Shares Outstanding (Mil)629639-1.5%
Cumulative Contribution41.6%

LTM = Last Twelve Months as of date shown

Market Drivers

5/31/2023 to 6/21/2026
ReturnCorrelation
ONON41.6% 
Market (SPY)85.7%46.4%
Sector (XLY)58.4%46.1%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
ONON Return8%-55%57%103%-15%-19%8%
Peers Return12%-25%23%24%-18%-17%-13%
S&P 500 Return27%-19%24%23%16%8%98%

Monthly Win Rates [3]
ONON Win Rate50%33%50%58%42%50% 
Peers Win Rate54%33%65%57%45%37% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
ONON Max Drawdown--59%-35%-16%-45%-37% 
Peers Max Drawdown-22%-47%-29%-37%-52%-32% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: NKE, DECK, LULU, AS, VFC.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)

How Low Can It Go

EventONONS&P 500
2025 US Tariff Shock
  % Loss-27.7%-18.8%
  % Gain to Breakeven38.3%23.1%
  Time to Breakeven40 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-32.5%-9.5%
  % Gain to Breakeven48.1%10.5%
  Time to Breakeven160 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-58.6%-24.5%
  % Gain to Breakeven141.8%32.4%
  Time to Breakeven592 days427 days

Compare to NKE, DECK, LULU, AS, VFC

In The Past

On's stock fell -27.7% during the 2025 US Tariff Shock. Such a loss loss requires a 38.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventONONS&P 500
2025 US Tariff Shock
  % Loss-27.7%-18.8%
  % Gain to Breakeven38.3%23.1%
  Time to Breakeven40 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-32.5%-9.5%
  % Gain to Breakeven48.1%10.5%
  Time to Breakeven160 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-58.6%-24.5%
  % Gain to Breakeven141.8%32.4%
  Time to Breakeven592 days427 days

Compare to NKE, DECK, LULU, AS, VFC

In The Past

On's stock fell -27.7% during the 2025 US Tariff Shock. Such a loss loss requires a 38.3% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About On (ONON)

On Holding AG, trading under the symbol ONON, is a global company based in Zurich, Switzerland, that specializes in the development and distribution of sports products. Founded in 2010, the company has rapidly grown to become a prominent brand in the athletic gear market, known for its innovative approach to sportswear.

The core of On's business involves designing, manufacturing, and selling a comprehensive range of athletic products. Its main offerings include high-performance athletic footwear, a diverse collection of apparel suitable for various sports and active lifestyles, and complementary accessories. These products cater to athletes and active individuals seeking quality and performance in their gear.

On reaches its customers through a strategic multi-channel distribution network. The company sells its products globally via independent retailers and distributors, directly to consumers through its official online platforms, and through its own branded physical stores. This robust distribution strategy ensures broad market access for its specialized sports products.

AI Analysis | Feedback

Here are 1-3 brief analogies for On (ONON):

  • A younger, premium competitor to Nike or Adidas in athletic footwear and apparel.
  • Like Lululemon, but for performance running and general athletic wear.
  • A fast-growing running shoe and apparel brand, similar to the rise of Hoka.

AI Analysis | Feedback

  • Athletic footwear: Shoes specifically designed for sports performance, running, and active lifestyles.
  • Apparel: A range of clothing items tailored for athletic activities and everyday wear.
  • Accessories: Supplementary items such as socks, hats, and bags that complement athletic gear.

AI Analysis | Feedback

On Holding AG (symbol: ONON) primarily sells its products to other companies through its wholesale channel. This channel accounted for approximately 65% of its net sales in both the fiscal years 2021 and 2022.

While On Holding AG distributes its athletic footwear, apparel, and accessories to a broad network of independent retailers and distributors worldwide, and does not typically disclose the names of individual major customers (e.g., those accounting for a significant percentage of its revenue) in its public filings, its major customer companies generally fall into the following categories of retailers known to carry its products:

  • Specialty Running Retailers: These stores focus on performance running gear and provide specialized services. While many are privately held, large networks and individual stores are key partners for On. Examples include Fleet Feet (private).
  • Large Sporting Goods Retailers: Major national and international chains that offer a wide array of athletic products, providing extensive market reach. Prominent examples known to stock On products include:
    • Dick's Sporting Goods (NYSE: DKS)
  • General Footwear & Apparel Retailers / Department Stores: Retailers that carry athletic lifestyle and performance wear, expanding On's presence in broader fashion and footwear markets. Examples include:
    • Nordstrom (NYSE: JWN)
    • Foot Locker (NYSE: FL)

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Martin Hoffmann CEO

Martin Hoffmann transitioned to the sole Chief Executive Officer of On Holding AG effective July 1, 2025. He initially joined On in July 2013 as Chief Financial Officer. Prior to his tenure at On, he served as the Chief Financial Officer of Valora Retail, a publicly traded European retail company, from November 2009 to June 2013. He also worked in Business Management Consulting at CTcon GmbH from March 2003 to October 2009. Mr. Hoffmann was instrumental in the company's growth from a startup into a publicly traded brand, guiding its 2021 IPO.

Frank Sluis CFO

Frank Sluis is appointed as Chief Financial Officer of On Holding AG, effective May 1, 2026. He succeeds Martin Hoffmann, who assumed the role of sole CEO. Most recently, Mr. Sluis served as CFO for Europe and Indonesia at Ahold Delhaize, a global food retail group, a position he held since 2021, where he managed financial operations for over €30 billion in annual net sales. With more than 25 years of experience in consumer businesses, his background includes finance leadership roles at Reckitt Benckiser and Unilever.

Caspar Coppetti Co-Founder and Executive Co-Chairman

Caspar Coppetti co-founded On Holding AG in 2010, along with David Allemann and Olivier Bernhard. He currently serves as Executive Co-Chairman. Prior to founding On, Dr. Coppetti was Chief Strategy Officer & Managing Partner at Young & Rubicam Group and also worked as a journalist and strategy consultant at McKinsey & Co. In 2016, he was named "founder of the year" by the University of St. Gallen.

David Allemann Co-Founder and Executive Co-Chairman

David Allemann is a co-founder of On Holding AG, established in 2010 with Caspar Coppetti and Olivier Bernhard. He serves as Executive Co-Chairman, with a focus on product, design, marketing, and direct-to-consumer business. Previously, Mr. Allemann worked as a strategy consultant at McKinsey & Company and later became Managing Director of the advertising agency Young & Rubicam in Switzerland. He also held the position of CMO at the design brand Vitra.

Olivier Bernhard Co-Founder and Executive Board Member

Olivier Bernhard co-founded On Holding AG in 2010 with David Allemann and Caspar Coppetti, driven by his quest to create the perfect running shoe. Prior to establishing On, he was a professional athlete, achieving three-time world champion, European champion, and 15-time Swiss champion titles in duathlon and Ironman events. His experience as an elite endurance athlete heavily influenced the company's mission to develop high-performance footwear.

AI Analysis | Feedback

The key risks for On Holding AG (ONON) are:

  1. Intense Competition and Maintaining Brand Differentiation: On Holding AG operates in a highly competitive global athletic apparel and footwear market, dominated by established giants such as Nike, Adidas, and Puma. While On has carved out a premium niche through innovation and unique product design, including its CloudTec technology, the continuous threat from larger, well-resourced competitors remains significant. The company's continued success relies on its ability to sustain product innovation, effectively market its brand, and maintain its premium image to avoid losing market share and customer loyalty.
  2. Vulnerability to Economic Downturns and Shifting Consumer Discretionary Spending: On Holding AG's products, primarily premium athletic footwear, apparel, and accessories, fall within the consumer discretionary sector. This positioning makes the company particularly susceptible to economic slowdowns, inflationary pressures, or changes in consumer sentiment. During periods of economic uncertainty or belt-tightening, consumers may postpone or reduce purchases of high-value, non-essential items, directly impacting On's sales and profitability.
  3. Supply Chain Disruptions and Manufacturing Concentration: On Holding AG's manufacturing operations are largely concentrated in Vietnam and other Asian countries, which introduces significant supply chain and logistics vulnerabilities. The company faces risks from geopolitical conflicts, foreign exchange fluctuations, natural disasters, and other disruptions that could lead to manufacturing delays, increased operational costs, and an inability to meet consumer demand. Furthermore, the reliance on external organizations for production and potential ethical concerns within the supply chain could also pose reputational risks.

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AI Analysis | Feedback

On Holding AG (ONON) operates within the global athletic footwear, apparel, and accessories markets. The addressable markets for its main products are substantial and continue to grow across various regions.

Athletic Footwear

  • The global athletic footwear market was valued at approximately USD 148.13 billion in 2024 and is projected to reach USD 247.51 billion by 2033, growing at a Compound Annual Growth Rate (CAGR) of 5.87% from 2025 to 2033. Another estimate places the global market size at USD 131.1 billion in 2024, with a projected CAGR of over 5% from 2025 to 2034.
  • In North America, the athletic footwear market was valued at USD 49.59 billion in 2025 and USD 51.99 billion in 2026. It is estimated to reach USD 85.97 billion by 2031, with a CAGR of 5.41% over 2026-2031.
  • The European athletic footwear market generated revenue of USD 35,245.3 million in 2022 and is expected to reach approximately USD 51,368.5 million by 2030, growing at a CAGR of 4.8% from 2023 to 2030.
  • The Asia-Pacific athletic footwear market is a significant region, generating USD 49,919.8 million in revenue in 2022 and projected to reach USD 79,718.6 million by 2030, with a CAGR of 6% from 2023 to 2030. It is also expected to grow from USD 61.45 billion in 2025 to USD 108.16 billion by 2031, demonstrating a CAGR of 9.88% over 2026-2031.

Athletic Apparel

  • The global athletic apparel market was valued at USD 213.31 billion in 2024 and is expected to reach USD 328.12 billion by 2032, with a CAGR of 5.53%. Another source indicates the global sports apparel market size was USD 220.35 billion in 2025 and is projected to grow to USD 325.21 billion by 2034, exhibiting a CAGR of 4.45% from 2026 to 2034.
  • North America leads the sports apparel market, holding a 39.21% market share in 2025, with a market size of USD 86.41 billion in the same year.
  • The activewear market in Europe accounted for a 25.50% revenue share of the global market in 2025.
  • The Asia-Pacific activewear market is expected to grow at a CAGR of 10.9% from 2026 to 2033. The broader Asia-Pacific athletic sportswear and footwear market was valued at USD 89.6 billion in 2019 and is projected to reach USD 110.6 billion by 2027.

Athletic Accessories

  • The global sport accessories market is valued at USD 90.0 billion in 2025 and is projected to reach USD 125.0 billion by 2035, recording a CAGR of 3.3%. Another report states the global sports accessories market size reached USD 26,721.2 million by the end of 2025 and is projected to be USD 40,658.6 million by 2033, growing at a CAGR of 5.387% during 2025 to 2033.
  • In North America, the sports accessories market held a 37.54% share of the global market revenue in 2025.
  • The European sport accessories market is projected to grow from USD 22.5 billion in 2025 to USD 31.3 billion by 2035, at a CAGR of 3.3%. Europe held a 26.72% share of the global sports accessories market revenue in 2025.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for On Holding AG (ONON) over the next 2-3 years:

  1. Global Market Expansion: On Holding AG is strategically focused on expanding its global market presence, particularly in the Asia-Pacific (APAC) region, including China. This expansion is a key pillar of the company's growth strategy and has already demonstrated extraordinary growth in the APAC region.
  2. Category Expansion and Product Diversification: The company is actively diversifying its product portfolio beyond its core running footwear into higher-growth categories such as apparel and accessories, and entering new sports communities like training and tennis. The apparel segment, for instance, has shown significant net sales growth, indicating successful product diversification.
  3. Growth of Direct-to-Consumer (DTC) Channel: The Direct-to-Consumer (DTC) channel is a significant driver of revenue and profitability. On Holding AG has seen exceptional growth in its DTC sales, which contributes to superior profitability and is a key component of its overall strategy.
  4. Continued Innovation and Premium Brand Positioning: On Holding AG's strategy is built on continuous innovation, featuring proprietary technologies like CloudTec cushioning. This commitment to innovation, coupled with a premium brand positioning, attracts a high-value customer base and allows the company to maintain pricing power.
  5. Expansion of Retail Footprint: The company is expanding its global retail store footprint, including opening new and larger experiential store formats. This expansion aims to enhance brand visibility, improve customer accessibility, and support overall sales growth.

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Capital Allocation Decisions for On Holding AG (ONON)

Share Repurchases

  • On Holding AG has not reported any share repurchases over the last 3-5 years, with the share buybacks for ONON stock being $0.00 as of March 2, 2026.

Share Issuance

  • On Holding AG's shares outstanding increased from 0.6 billion in 2021 to 0.651 billion in 2024.
  • The company issued common stock worth CHF 618.8 million in 2021, CHF 26.4 million in 2022, CHF 10.1 million in 2023, CHF 11.1 million in 2024, and CHF 12.9 million in 2025.
  • Net common equity issued/repurchased for the twelve months ending September 30, 2025, was $0.039 billion, marking a 63.11% increase year-over-year.

Capital Expenditures

  • Capital expenditures were CHF 42.8 million in 2023, CHF 60.5 million in 2024, and CHF 72.9 million in 2025.
  • The capital expenditure as a percentage of net sales was approximately 2.6% in 2023, 2.8% in 2024, and 3.8% in Q4 2025.
  • Primary areas of focus for capital expenditures included ongoing retail expansion, investments in innovation and IT, growth of global office infrastructure, and strengthening distribution infrastructure with advanced automation technology.

Better Bets vs. On (ONON)

Latest Trefis Analyses

Title
0ARTICLES

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

ONONNKEDECKLULUASVFCMedian
NameOn Nike Deckers .Lululemo.Amer Spo.VF  
Mkt Price38.8845.20109.11111.7736.8317.3342.04
Mkt Cap24.866.915.412.920.86.818.1
Rev LTM3,11946,5235,47211,2047,0399,6058,322
Op Inc LTM4172,8071,2632,0498226071,042
FCF LTM3161,0481,0971,280-5051,048
FCF 3Y Avg3114,1851,0001,443-5541,000
CFO LTM4011,6941,1821,936-6711,182
CFO 3Y Avg3774,8701,0872,113-7171,087

Growth & Margins

ONONNKEDECKLULUASVFCMedian
NameOn Nike Deckers .Lululemo.Amer Spo.VF  
Rev Chg LTM23.0%-2.7%9.8%4.2%28.8%1.1%7.0%
Rev Chg 3Y Avg30.5%-2.7%14.7%9.8%22.8%-4.6%12.2%
Rev Chg Q14.5%0.1%9.6%4.3%32.1%1.0%6.9%
QoQ Delta Rev Chg LTM3.5%0.0%1.8%0.9%7.2%0.2%1.4%
Op Inc Chg LTM67.0%-43.0%7.1%-18.4%43.1%54.5%25.1%
Op Inc Chg 3Y Avg50.3%-21.2%25.4%4.6%44.0%-1.6%15.0%
Op Mgn LTM13.4%6.0%23.1%18.3%11.7%6.3%12.5%
Op Mgn 3Y Avg10.9%9.3%22.8%21.5%9.5%4.8%10.2%
QoQ Delta Op Mgn LTM0.9%-0.5%-0.7%-1.6%0.8%1.0%0.1%
CFO/Rev LTM12.8%3.6%21.6%17.3%-7.0%12.8%
CFO/Rev 3Y Avg15.3%9.9%22.2%20.1%-7.3%15.3%
FCF/Rev LTM10.1%2.3%20.1%11.4%-5.3%10.1%
FCF/Rev 3Y Avg12.7%8.5%20.4%13.8%-5.7%12.7%

Valuation

ONONNKEDECKLULUASVFCMedian
NameOn Nike Deckers .Lululemo.Amer Spo.VF  
Mkt Cap24.866.915.412.920.86.818.1
P/S8.01.42.81.23.00.72.1
P/Op Inc59.523.812.26.325.311.218.0
P/EBIT88.823.811.66.327.113.418.6
P/E99.229.715.08.845.526.628.2
P/CFO62.039.513.06.7-10.113.0
Total Yield1.0%3.4%6.6%11.3%2.2%5.8%4.6%
Dividend Yield0.0%0.0%0.0%0.0%0.0%2.1%0.0%
FCF Yield 3Y Avg1.3%3.8%5.8%4.9%-9.0%4.9%
D/E0.00.20.00.20.00.70.1
Net D/E-0.00.0-0.10.00.00.60.0

Returns

ONONNKEDECKLULUASVFCMedian
NameOn Nike Deckers .Lululemo.Amer Spo.VF  
1M Rtn-2.3%2.1%2.3%-12.1%4.5%4.3%2.2%
3M Rtn3.2%-12.9%8.6%-31.4%19.8%7.0%5.1%
6M Rtn-20.0%-21.8%9.7%-46.6%-3.6%-5.9%-12.9%
12M Rtn-26.2%-22.3%7.3%-50.9%1.1%51.2%-10.6%
3Y Rtn33.9%-56.4%30.0%-70.4%130.8%-1.3%14.3%
1M Excs Rtn2.1%5.5%13.7%-8.2%6.9%2.1%3.8%
3M Excs Rtn-13.5%-28.2%-9.5%-46.0%-0.8%-7.9%-11.5%
6M Excs Rtn-29.8%-41.9%-5.6%-56.2%-15.6%-18.2%-24.0%
12M Excs Rtn-50.7%-48.0%-19.0%-77.8%-23.2%23.9%-35.6%
3Y Excs Rtn-40.9%-126.6%-38.3%-141.3%59.1%-73.6%-57.3%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Shoes2,8042,2001,7111,168683
Apparel170101694736
Accessories40181275
Total3,0142,3181,7921,222725


Price Behavior

Price Behavior
Market Price$38.88 
Market Cap ($ Bil)24.8 
First Trading Date09/15/2021 
Distance from 52W High-28.5% 
   50 Days200 Days
DMA Price$36.92$41.59
DMA Trenddownindeterminate
Distance from DMA5.3%-6.5%
 3M1YR
Volatility48.6%45.2%
Downside Capture142.52172.50
Upside Capture86.1689.32
Correlation (SPY)49.7%39.8%
ONON Betas & Captures as of 5/31/2026

 1M2M3M6M1Y3Y
Beta1.552.012.111.861.591.46
Up Beta2.563.073.032.282.161.51
Down Beta-0.56-0.381.841.841.541.30
Up Capture218%142%114%149%84%303%
Bmk +ve Days13283667141432
Stock +ve Days12223062114357
Down Capture104%188%224%176%152%110%
Bmk -ve Days7132757109318
Stock -ve Days8193362133389

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ONON
ONON-26.3%45.0%-0.55-
Sector ETF (XLY)12.3%18.4%0.4940.0%
Equity (SPY)26.5%12.4%1.6140.6%
Gold (GLD)24.2%27.5%0.778.3%
Commodities (DBC)19.8%18.8%0.83-19.8%
Real Estate (VNQ)11.0%13.7%0.5219.9%
Bitcoin (BTCUSD)-40.0%42.4%-1.0818.2%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ONON
ONON1.9%57.1%0.25-
Sector ETF (XLY)7.1%23.8%0.2655.5%
Equity (SPY)13.5%17.1%0.6251.8%
Gold (GLD)17.1%18.3%0.766.9%
Commodities (DBC)7.5%19.4%0.296.2%
Real Estate (VNQ)1.9%18.9%0.0036.0%
Bitcoin (BTCUSD)11.0%54.2%0.4025.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with ONON
ONON0.9%57.1%0.25-
Sector ETF (XLY)12.6%22.1%0.5255.5%
Equity (SPY)15.3%18.0%0.7351.8%
Gold (GLD)12.3%16.1%0.636.9%
Commodities (DBC)5.9%18.0%0.266.2%
Real Estate (VNQ)5.3%20.7%0.2236.0%
Bitcoin (BTCUSD)60.0%66.8%1.0025.7%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date5292026
Short Interest: Shares Quantity20.1 Mil
Short Interest: % Change Since 515202628.3%
Average Daily Volume5.9 Mil
Days-to-Cover Short Interest3.4 days
Basic Shares Quantity638.8 Mil
Short % of Basic Shares3.1%

Earnings Returns History

Updated 6/2/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
SUMMARY STATS   
# Positive000
# Negative000
Median Positive   
Median Negative   
Max Positive   
Max Negative   
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
SUMMARY STATS   
# Positive000
# Negative000
Median Positive   
Median Negative   
Max Positive   
Max Negative   

SEC Filings

Expand for More
Report DateFiling DateFiling
03/31/202605/12/20266-K
12/31/202503/03/202620-F
09/30/202511/12/20256-K
06/30/202508/12/20256-K
03/31/202505/13/20256-K
12/31/202403/04/202520-F
09/30/202411/12/20246-K
06/30/202408/13/20246-K
03/31/202405/14/20246-K
12/31/202303/12/202420-F
09/30/202311/14/20236-K
06/30/202308/15/20236-K
03/31/202305/16/20236-K
12/31/202203/21/202320-F
09/30/202211/16/20226-K
06/30/202208/16/20226-K
Collapse to Preview
Report DateFiling DateFiling
03/31/202605/12/20266-K
12/31/202503/03/202620-F
09/30/202511/12/20256-K
06/30/202508/12/20256-K
03/31/202505/13/20256-K
12/31/202403/04/202520-F
09/30/202411/12/20246-K
06/30/202408/13/20246-K
03/31/202405/14/20246-K
12/31/202303/12/202420-F
09/30/202311/14/20236-K
06/30/202308/15/20236-K
03/31/202305/16/20236-K
12/31/202203/21/202320-F
09/30/202211/16/20226-K
06/30/202208/16/20226-K
03/31/202205/17/20226-K
12/31/202103/18/202220-F
09/30/202111/16/20216-K
06/30/202109/16/2021424B4

Insider Activity

Updated 6/9/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Maguire, Scott AndrewCOODirectSell609202636.081,53455,353181,576Form
2Bernhard, OlivierExecutive OfficerDirectBuy515202636.6360,0002,198,099189,153,120Form
3Coppetti, Caspar FelixExecutive Officer & Co-CEODirectBuy515202636.6460,0002,198,10287,039,535Form
4Allemann, David MichaelExecutive Officer & Co-CEODirectBuy515202636.6360,0002,198,099104,083,922Form
5Hoffmann, MartinCEODirectSell428202635.844,150148,75349,647,627Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Maguire, Scott AndrewCOODirectSell609202636.081,53455,353181,576Form
2Bernhard, OlivierExecutive OfficerDirectBuy515202636.6360,0002,198,099189,153,120Form
3Coppetti, Caspar FelixExecutive Officer & Co-CEODirectBuy515202636.6460,0002,198,10287,039,535Form
4Allemann, David MichaelExecutive Officer & Co-CEODirectBuy515202636.6360,0002,198,099104,083,922Form
5Hoffmann, MartinCEODirectSell428202635.844,150148,75349,647,627Form
6Hoffmann, MartinCEODirectSell421202636.564,150151,73050,792,888Form
7Hoffmann, MartinCEODirectSell415202633.954,150140,91147,312,166Form
8Hoffmann, MartinCEODirectSell407202633.584,150139,37746,936,543Form
9Hoffmann, MartinCEODirectSell331202632.314,150134,07545,284,970Form
10Hoffmann, MartinCEODirectSell324202639.794,150165,12953,995,962Form
Core Cache Last Updated: 6/21/2026