Here are 1-3 brief analogies for LiveWire (LVWR):

• Tesla for motorcycles
• Polestar for motorcycles

• LiveWire ONE: A premium, performance-oriented electric motorcycle designed for an exhilarating riding experience.
• LiveWire S2 Del Mar: A middleweight electric street tracker known for its agile handling and urban performance.
• LiveWire S2 Mulholland: A cruiser-style electric motorcycle emphasizing a relaxed riding posture and distinctive design.

LiveWire (LVWR) Major Customers

• Early Adopters and Tech Enthusiasts: Individuals who are drawn to innovative technology, sustainable transportation solutions, and being among the first to experience new electric vehicle performance and design. These customers value the advanced features, instant torque, and quiet operation of electric motorcycles.
• Urban Commuters and Style-Conscious Riders: Riders who are looking for a modern, efficient, and stylish mode of transport for city riding and short-to-medium distance trips. They appreciate the ease of use (no clutch, no gears), sleek aesthetics, and reduced environmental impact for their daily commutes and leisure rides.
• Existing Motorcycle Riders Transitioning to Electric: Experienced motorcyclists, potentially including those familiar with the Harley-Davidson brand, who are open to or actively seeking an electric alternative to traditional gasoline-powered motorcycles. They may be motivated by lower maintenance, a different riding experience, or environmental considerations.

• Harley-Davidson, Inc. (HOG)
• Panasonic Holdings Corporation (PCRFY)
• Brembo S.p.A. (BRBI.MI)
• Michelin (ML.PA)
• Showa Corporation

Karim Donnez, Chief Executive Officer

Appointed CEO in June 2023, Karim Donnez previously served as President of Marine Group at BRP Inc. from May 2022 to 2023, holding various leadership roles at BRP since 2015, including SVP, Strategy, Business Development and Transformation. Before joining BRP, he held leadership positions at Rio Tinto, where he oversaw business transformation initiatives, and began his career at Accenture.

Jennifer Hoover, Principal Financial Officer and Principal Accounting Officer

Ms. Hoover has been LiveWire's Head Accounting Officer since July 2025. Prior to this role, she was the Director of Financial Reporting and Accounting at LiveWire, starting in August 2023. Before joining LiveWire, Ms. Hoover spent 25 years at PricewaterhouseCoopers from 1998 to 2023, where her last position was Director.

Ryan Morrissey, President, LiveWire EV LLC

Mr. Morrissey serves as President of LiveWire EV LLC. He previously held the position of Chief Electric Vehicle Officer at Harley-Davidson, Inc. from 2020 to 2022. Before his time at Harley-Davidson, he was a Senior Partner and head of the Automotive & Mobility practice in the Americas at Bain & Company, a private equity firm, where he led strategies for growth and M&A, and advised investment firms on mobility acquisitions.

Ryan Ragland, Head of Product Development and Design

Ryan Ragland leads innovative product and design strategies at LiveWire. In 2016, he co-founded StaCyc, which introduced the first electric balance bike for young riders. Following StaCyc's acquisition by Harley-Davidson in 2019, Mr. Ragland continued in a leadership role as CEO and Chief of Brand and Product for StaCyc.

Jon Bekefy, Head of Global Sales & Marketing

Prior to LiveWire, Mr. Bekefy served as the GM of Global Brand Marketing for Harley-Davidson from 2019 to 2021. He also played a key role in marketing leadership at electric vehicle start-ups, including Alta Motors (2015-2017) and Mission Motors (2013-2015).

The accelerated and robust entry of major traditional motorcycle manufacturers (such as Honda, Kawasaki, Yamaha, BMW, Ducati, and KTM) into the premium electric motorcycle segment poses a clear emerging threat. These companies possess immense financial resources, established global dealer networks, manufacturing scale, and strong brand loyalty. While many have shown concepts or made strategic announcements regarding electric motorcycle development, their full-fledged, competitive product lines in LiveWire's specific premium segment are actively emerging. If these incumbents successfully leverage their substantial advantages to launch compelling electric models, LiveWire, as a newer, specialized brand, could face significant pressure on market share and profitability.

LiveWire (symbol: LVWR) primarily operates in two segments: Electric Motorcycles and STACYC electric balance bikes for kids. The addressable market sizes for their main products are as follows:

Electric Motorcycles

The global electric motorcycle market was valued at approximately USD 30.11 billion in 2022 and is projected to reach USD 121.07 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.9% from 2023 to 2030.

• Asia Pacific: This region dominated the electric motorcycle market, holding an 82.2% share in 2022. The Asia Pacific electric two-wheeler market (which includes motorcycles and scooters) was estimated at USD 124.53 billion in 2025 and is expected to reach USD 184.33 billion by 2030, with a CAGR of 8.16% during that period.
• North America: The electric scooters and motorcycles market in North America was valued at USD 727.9 million in 2023. It is anticipated to grow at a CAGR of 18.4% from 2024 to 2030, reaching USD 2,360.5 million by 2030. The U.S. constitutes the largest market within North America.
• Europe: The European electric scooters and motorcycles market was valued at USD 562.6 million in 2024 and is expected to grow at a CAGR of 28.3% during the forecast period of 2024–2030. Another estimate for the Europe Electric Two-Wheeler Market (including scooters and bikes) valued it at USD 18.9 billion in 2022, with a projection to reach USD 86.1 billion in 2030, growing at a CAGR of 24.20% between 2023 and 2030.

STACYC Electric Balance Bikes for Kids

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Here are the expected drivers of future revenue growth for LiveWire (LVWR) over the next 2-3 years:

1. Launch of New Electric Motorcycle Models: LiveWire plans to expand its product portfolio significantly. The company is set to begin production of its new S4 Honcho Trail and S4 Honcho Street models in Spring 2026. Additionally, LiveWire intends to introduce a lighter and more affordable sprint bike in the second half of 2026 to appeal to younger riders. A maxi-scooter, leveraging the existing S2 platform and targeted at the European market, is also slated for 2026.
2. Continued Growth in the STACYC Segment: The STACYC segment has been a strong performer for LiveWire, contributing significantly to overall corporate revenue. In the third quarter of 2025, STACYC experienced a 46% increase in revenue. Continued momentum and expansion in this segment are expected to drive future revenue growth.
3. Increased Unit Sales and Market Share: LiveWire is focused on increasing unit sales and maintaining its leadership in the electric motorcycle market. The company reported an 86% increase in Electric Motorcycle unit sales in Q3 2025 and aims for 1,000 to 1,500 unit sales in 2025. Strategic promotions, such as the "Twist & Go" campaign, have already demonstrated success in boosting unit sales.
4. Expansion to New Markets and Customer Demographics: LiveWire is actively working to attract new customers and expand its market reach. The introduction of models like the S4 Honcho Trail and S4 Honcho Street is intended to broaden its customer base. Furthermore, the planned maxi-scooter for the European market signifies an expansion into new geographical territories. Efforts to attract younger riders with more accessible and affordable models also represent a key strategy for customer growth.

Share Repurchases

• In the third quarter of 2025, LiveWire bought back 3.4 million shares of its stock, totaling $100 million.
• For the year-to-date period ending Q3 2025, LiveWire repurchased 6.8 million shares, amounting to $187 million.

Share Issuance

• LiveWire launched an At-The-Market (ATM) offering to potentially raise up to $50 million in additional capital through future share issuance as of Q3 2025.
• In connection with its business combination on September 26, 2022, 161,000,000 shares of common stock were issued to the Legacy LiveWire Equityholder at an equity consideration value of $10.00 per share.
• Up to 30,365,207 shares of common stock are issuable upon the exercise of public and private placement warrants.

Inbound Investments

• LiveWire became a publicly traded company on September 26, 2022, through a business combination (SPAC merger with AEA-Bridges Impact Corp.), which served as a significant capital inflow event.
• A "KYMCO PIPE Investment" resulted in the issuance of up to 9,999,365 shares of common stock to Kwang Yang Motor Co., Ltd. and other related entities as part of the business combination agreement.

Capital Expenditures

• In the 12 months prior to November 2025, LiveWire's capital expenditures amounted to approximately $4.18 million.
• The company expects future capital expenditures to increase as it focuses on business growth, developing customer support and marketing infrastructure, and expanding product development efforts.
• LiveWire plans to introduce new products, such as a maxi-scooter for the European market with production slated for Spring 2026, indicating ongoing investment in new product development and manufacturing capabilities.