Tearsheet

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

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Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -40%

Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Artificial Intelligence. Themes include Ad-Tech Platforms, Show more.

Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -6.7 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -7.8%

Stock price has recently run up significantly
12M Rtn12 month market price return is 351%

Weak revenue growth
Rev Chg QQuarterly Revenue Change % is -46%

Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -2.1%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -3.9%

Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -23%

High stock price volatility
Vol 12M is 794%

Key risks
INUV key risks include [1] a history of unprofitability and significant cash burn, Show more.

0 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -40%
1 Megatrend and thematic drivers
Megatrends include Digital Advertising, Social Media & Creator Economy, and Artificial Intelligence. Themes include Ad-Tech Platforms, Show more.
2 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -6.7 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -7.8%
3 Stock price has recently run up significantly
12M Rtn12 month market price return is 351%
4 Weak revenue growth
Rev Chg QQuarterly Revenue Change % is -46%
5 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -2.1%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -3.9%
6 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -23%
7 High stock price volatility
Vol 12M is 794%
8 Key risks
INUV key risks include [1] a history of unprofitability and significant cash burn, Show more.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

AI Analysis | Feedback

Inuvo (INUV) stock has lost about 10% since 1/31/2026 because of the following key factors:

1. Significant Revenue Decline in Q4 2025 Due to Strategic Shift. Inuvo reported a substantial 47% year-over-year decrease in net revenue for the fourth quarter of 2025, falling to $14.3 million from $26.2 million in the same period of 2024. This decline was attributed to an intentional strategic reset aimed at prioritizing advertising quality and compliance within its Platform product line, which the company acknowledged would constrain near-term revenue and margins.

2. Decreased Gross Profit Margins. The company experienced a notable decline in gross profit margins in Q4 2025, which fell to 66.4% compared to 83.1% in Q4 2024. This reduction was primarily a result of a shift in the revenue mix within Inuvo's Platform products, contributing to concerns about profitability.

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Stock Movement Drivers

Fundamental Drivers

The -11.5% change in INUV stock from 1/31/2026 to 5/11/2026 was primarily driven by a -12.2% change in the company's Total Revenues ($ Mil).
(LTM values as of)13120265112026Change
Stock Price ($)2.081.84-11.5%
Change Contribution By: 
Total Revenues ($ Mil)9886-12.2%
P/S Multiple0.30.31.2%
Shares Outstanding (Mil)1515-0.5%
Cumulative Contribution-11.5%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 5/11/2026
ReturnCorrelation
INUV-11.5% 
Market (SPY)3.6%28.1%
Sector (XLC)-3.4%31.5%

Fundamental Drivers

The -38.7% change in INUV stock from 10/31/2025 to 5/11/2026 was primarily driven by a -29.5% change in the company's P/S Multiple.
(LTM values as of)103120255112026Change
Stock Price ($)3.001.84-38.7%
Change Contribution By: 
Total Revenues ($ Mil)9886-12.0%
P/S Multiple0.40.3-29.5%
Shares Outstanding (Mil)1415-1.2%
Cumulative Contribution-38.7%

LTM = Last Twelve Months as of date shown

Market Drivers

10/31/2025 to 5/11/2026
ReturnCorrelation
INUV-38.7% 
Market (SPY)5.5%24.7%
Sector (XLC)1.3%11.5%

Fundamental Drivers

The 377.8% change in INUV stock from 4/30/2025 to 5/11/2026 was primarily driven by a 383.5% change in the company's P/S Multiple.
(LTM values as of)43020255112026Change
Stock Price ($)0.391.84377.8%
Change Contribution By: 
Total Revenues ($ Mil)84862.9%
P/S Multiple0.10.3383.5%
Shares Outstanding (Mil)1415-4.0%
Cumulative Contribution377.8%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2025 to 5/11/2026
ReturnCorrelation
INUV377.8% 
Market (SPY)30.4%6.3%
Sector (XLC)22.6%10.4%

Fundamental Drivers

The 536.9% change in INUV stock from 4/30/2023 to 5/11/2026 was primarily driven by a 565.4% change in the company's P/S Multiple.
(LTM values as of)43020235112026Change
Stock Price ($)0.291.84536.9%
Change Contribution By: 
Total Revenues ($ Mil)768614.0%
P/S Multiple0.00.3565.4%
Shares Outstanding (Mil)1215-16.1%
Cumulative Contribution536.9%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2023 to 5/11/2026
ReturnCorrelation
INUV536.9% 
Market (SPY)78.7%5.3%
Sector (XLC)99.4%6.6%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
INUV Return17%-58%92%52%284%-26%306%
Peers Return-11%-64%16%-2%4%-19%-69%
S&P 500 Return27%-19%24%23%16%8%97%

Monthly Win Rates [3]
INUV Win Rate25%33%33%42%42%20% 
Peers Win Rate40%30%52%43%43%44% 
S&P 500 Win Rate75%42%67%75%67%60% 

Max Drawdowns [4]
INUV Max Drawdown0%-61%-22%-52%-52%-33% 
Peers Max Drawdown-35%-73%-37%-37%-48%-39% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-7% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: PUBM, MGNI, TTD, APPS, CDLX.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 5/11/2026 (YTD)

How Low Can It Go

EventINUVS&P 500
2025 US Tariff Shock
  % Loss-29.9%-18.8%
  % Gain to Breakeven42.6%23.1%
  Time to Breakeven39 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-28.3%-9.5%
  % Gain to Breakeven39.5%10.5%
  Time to Breakeven13 days24 days
2023 SVB Regional Banking Crisis
  % Loss-45.7%-6.7%
  % Gain to Breakeven84.1%7.1%
  Time to Breakeven198 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-41.1%-24.5%
  % Gain to Breakeven69.7%32.4%
  Time to Breakeven99 days427 days
2020 COVID-19 Crash
  % Loss-44.0%-33.7%
  % Gain to Breakeven78.6%50.9%
  Time to Breakeven46 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-32.6%-19.2%
  % Gain to Breakeven48.3%23.7%
  Time to Breakeven4 days105 days

Compare to PUBM, MGNI, TTD, APPS, CDLX

In The Past

Inuvo's stock fell -29.9% during the 2025 US Tariff Shock. Such a loss loss requires a 42.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventINUVS&P 500
2025 US Tariff Shock
  % Loss-29.9%-18.8%
  % Gain to Breakeven42.6%23.1%
  Time to Breakeven39 days79 days
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-28.3%-9.5%
  % Gain to Breakeven39.5%10.5%
  Time to Breakeven13 days24 days
2023 SVB Regional Banking Crisis
  % Loss-45.7%-6.7%
  % Gain to Breakeven84.1%7.1%
  Time to Breakeven198 days31 days
2022 Inflation Shock & Fed Tightening
  % Loss-41.1%-24.5%
  % Gain to Breakeven69.7%32.4%
  Time to Breakeven99 days427 days
2020 COVID-19 Crash
  % Loss-44.0%-33.7%
  % Gain to Breakeven78.6%50.9%
  Time to Breakeven46 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-32.6%-19.2%
  % Gain to Breakeven48.3%23.7%
  Time to Breakeven4 days105 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-36.1%-12.2%
  % Gain to Breakeven56.5%13.9%
  Time to Breakeven3379 days62 days
2014-2016 Oil Price Collapse
  % Loss-24.3%-6.8%
  % Gain to Breakeven32.1%7.3%
  Time to Breakeven25 days15 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-44.6%-17.9%
  % Gain to Breakeven80.4%21.8%
  Time to Breakeven755 days123 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-34.1%-15.4%
  % Gain to Breakeven51.8%18.2%
  Time to Breakeven73 days125 days

Compare to PUBM, MGNI, TTD, APPS, CDLX

In The Past

Inuvo's stock fell -29.9% during the 2025 US Tariff Shock. Such a loss loss requires a 42.6% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Inuvo (INUV)

Inuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.

AI Analysis | Feedback

  • Imagine Google's ad-targeting platform (like Google Ads) but with its own advanced AI for understanding consumer intent.
  • Like a smaller version of The Trade Desk (a programmatic advertising platform) that specializes in AI-driven consumer intent recognition.

AI Analysis | Feedback

  • ValidClick: A platform providing marketing and advertising services, data collection, analytics, and software to connect merchant advertisements with anonymous online consumers.
  • IntentKey: An artificial intelligence-based system designed for consumer intent recognition, targeting in-market audiences on mobile and desktop devices.
  • Bonfire Publishing: A brand operating a collection of websites that create content across various topics, including health, finance, and lifestyle categories.

AI Analysis | Feedback

Inuvo (INUV) sells primarily to other companies (B2B).

Based on the provided company description, specific major customer companies are not disclosed. Inuvo's technology platforms and services, including ValidClick and IntentKey, are designed to assist businesses in identifying and messaging online audiences for various products or services. Therefore, its customers are generally merchants, advertisers, and brands across a range of industries that are looking to optimize their online advertising and marketing campaigns.

AI Analysis | Feedback

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AI Analysis | Feedback

Rob Buchner, Chief Executive Officer and Chairman

Mr. Buchner was appointed Inuvo's Chief Executive Officer and Chairman effective February 1, 2026, having previously served as Chief Operating Officer since October 2025. His background includes serving as Chief Marketing Officer at Covet™, a fintech company, and in 2020, he co-founded Sheet Metal Arts, an innovation studio. He was also an early-stage investor and advisor at Lucy.ai, a knowledge management platform that was acquired by Capacity in 2024. From 2013 to 2016, he was CEO of Campbell Mithun (Interpublic Group) and prior to that, CMO of Fallon Worldwide from 2004 to 2013, where he was responsible for significant new business growth and opened international offices.

Wallace Ruiz, Chief Financial Officer

Mr. Ruiz serves as Inuvo's Chief Financial Officer, overseeing the company's financial functions, budgeting, human resources, legal affairs, and investor relations. He joined Inuvo in June 2010. Previously, he was the CFO of SRI Surgical Express, a healthcare services provider, where he played a key role in its turnaround. Mr. Ruiz began his career at Ernst & Young.

Richard K. Howe, Board Member (Former Chief Executive Officer)

Mr. Howe served as Inuvo's Chief Executive Officer for 15 years, with his most recent tenure as Chairman and CEO from December 2012, and previously as President and CEO from November 2008 to March 2012. He will continue to serve on Inuvo's Board of Directors. Mr. Howe co-founded, grew, and sold ieWild, a private Internet search innovator. Throughout his career, he has led the acquisition, merger, or divestiture of numerous companies on three continents. Before Inuvo, he was the Chief Marketing and M&A Officer at Acxiom Corporation and the General Manager of Global Marketing Services at Fair Isaac & Company (FICO).

AI Analysis | Feedback

The key risks to Inuvo's business are:
  1. Revenue Concentration

    Inuvo faces significant revenue concentration risk, with one customer accounting for 75.0% of its total revenue in 2024. The loss of this major customer or even strategic shifts by this client could materially impact Inuvo's financial results and business operations.

  2. History of Operating Losses and Negative Cash Flow

    Inuvo has a history of operating losses and negative cash flow, reporting an operating loss of approximately $5.1 million in 2025 and consistent losses from operations. Despite some narrowing of net losses, the company continues to burn cash, and there is no assurance of future profitability. These ongoing losses and negative cash flows pose a risk of business interruption and could hinder the company's ability to raise capital or sustain operations.

  3. Technological Disruption, Evolving Privacy Regulations, and Intense Competition

    The online advertising ecosystem in which Inuvo operates is rapidly evolving, driven by technological shifts (including AI adoption) and new privacy regulations, such as the deprecation of third-party cookies. While Inuvo's IntentKey aims to address privacy concerns, the company faces continuous risks from evolving privacy, cybersecurity, and data protection regulations, with non-compliance potentially leading to penalties and reputational harm. The industry is also characterized by intense competition for skilled employees and market share, which can impact Inuvo's ability to retain talent and remain competitive.

AI Analysis | Feedback

The deprecation of third-party cookies by major browsers (e.g., Google Chrome's planned phase-out) and increasingly stringent global data privacy regulations (e.g., GDPR, CCPA, and similar emerging laws) pose a clear emerging threat. Inuvo's business relies on identifying and messaging online audiences for various products and services, and its ValidClick and IntentKey platforms involve the collection of data and consumer intent recognition. These industry-wide shifts fundamentally alter the ability to track users and collect data across websites, which could significantly impact the efficacy and future viability of Inuvo's core advertising and targeting methodologies, forcing substantial adaptation or risking decreased performance for its clients.

AI Analysis | Feedback

The addressable markets for Inuvo's main products and services are substantial, primarily within the digital advertising, programmatic advertising, and AI in advertising sectors.

Digital Advertising Market

  • The global digital advertising market was estimated at USD 488.40 billion in 2024 and is projected to reach USD 1,164.25 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 15.4% from 2025 to 2030.
  • Another estimate places the global digital advertising market size at USD 479.08 billion in 2024, with an expectation to reach USD 1,481.90 billion by 2032, exhibiting a CAGR of 15.16% over the forecast period 2025-2032.
  • In North America, the digital advertising market is anticipated to account for over 31% of the global revenue share in 2024. The U.S. digital advertising market size is forecast to increase by USD 218.3 billion, at a CAGR of 15.2% between 2024 and 2029.

Programmatic Advertising Market

  • The global programmatic advertising market was estimated at USD 678.37 billion in 2023 and is projected to reach USD 2,753.03 billion by 2030, with a CAGR of 22.8% from 2024 to 2030.
  • Another forecast estimates the global programmatic advertising market size at USD 0.72 trillion (USD 720 billion) in 2026, with projections to reach USD 1.17 trillion by 2031, growing at a CAGR of 10.34% over 2026-2031.
  • North America held the largest global market share in programmatic advertising, accounting for 32.6% in 2023. The U.S. programmatic advertising market is valued at approximately USD 155 billion.

AI in Advertising Market

  • The global AI in advertising market was valued at USD 8.6 billion in 2023 and is expected to reach approximately USD 81.6 billion by 2033, demonstrating a strong CAGR of 28.4% from 2024 to 2033.
  • It is also projected to grow from USD 11.17 billion in 2025 to USD 14.12 billion in 2026, at a CAGR of 26.4%, and further expand to USD 36.34 billion by 2030 with a CAGR of 26.7%.
  • North America was the largest region in the AI in advertising market in 2025.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for Inuvo (INUV) over the next 2-3 years:

  1. Expanded Adoption and Continuous Innovation of the IntentKey AI Platform: Inuvo's proprietary IntentKey artificial intelligence platform is a key growth driver, particularly its ability to identify and target audiences without relying on cookies or consumer IDs, which positions it favorably in an increasingly privacy-focused advertising landscape. The company is actively raising IntentKey's industry profile and continuously innovating its capabilities, such as the introduction of IntentPath for enhanced audience visualization and the launch of an enhanced IntentKey Self-Serve Platform and AI-as-a-service solutions. This technological advancement and privacy-centric approach are expected to drive increased client demand and adoption.
  2. Strategic Shift Towards Higher-Margin Revenue Streams and Direct Brand Engagements: Inuvo is undergoing a strategic transition to focus on platform-led, higher-margin data products, moving away from lower-quality platform activities. The company aims to secure more upstream, brand-direct engagements and partnerships, leveraging aligned deal teams to foster deeper budget commitments and expand its addressable market. This shift is intended to strengthen financial resilience and improve overall profitability.
  3. Growth Through New Client Acquisition and Deepening Enterprise Relationships: A significant focus for Inuvo is on expanding its customer base and strengthening existing partnerships. The company added 83 new clients in 2025 and entered 2026 with a robust sales pipeline for IntentKey. Furthermore, Inuvo is working to scale revenue from existing platform clients and secure new mid-sized agencies and brands directly, including significant agreements with large retail and technology companies.
  4. Expansion into New Privacy-Sensitive Market Verticals: Inuvo is actively expanding its market reach by integrating with SSP and DSP providers and targeting new verticals that are highly sensitive to privacy concerns, such as pharmaceuticals, healthcare, and government. The IntentKey's non-reliance on consumer IDs makes it a compelling solution for these sectors, opening up new avenues for revenue growth.

AI Analysis | Feedback

Share Repurchases

  • Inuvo reported no share repurchases in 2025.

Share Issuance

  • On May 7, 2024, Inuvo entered into an "at the market" (ATM) offering agreement to sell up to $15 million in common stock.
  • In January 2026, the company issued a $3.3 million subordinated convertible note.
  • A registered direct offering in January 2021 raised $6.25 million through the sale of 5,681,817 shares of common stock.

Inbound Investments

  • In January 2026, Inuvo entered into a $3.3 million subordinated convertible note.

Capital Expenditures

  • For the three months ended March 31, 2025, investing activities, primarily consisting of internally developed software costs, totaled $451,729.
  • The company's investment in internally developed software primarily consists of labor costs.

Better Bets vs. Inuvo (INUV)

Latest Trefis Analyses

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0ARTICLES

Trade Ideas

Select ideas related to INUV.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
CMCSA_4242026_Dip_Buyer_FCFYield04242026CMCSAComcastDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-1.9%-1.9%-2.9%
TTD_4022026_Dip_Buyer_High_CFO_Margins_ExInd_DE04022026TTDTrade DeskDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
7.0%7.0%-8.9%
META_3272026_Dip_Buyer_ValueBuy03272026METAMeta PlatformsDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
16.4%16.4%0.0%
CARG_3062026_Insider_Buying_GTE_1Mil_EBITp+DE_V203062026CARGCarGurusInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
8.3%8.3%-8.3%
YELP_2132026_Dip_Buyer_High_CFO_Margins_ExInd_DE02132026YELPYelpDip BuyDB | CFO/Rev | Low D/EDip Buy with High Cash Flow Margins
Buying dips for companies with significant cash flows from operations and reasonable debt / market cap
31.6%31.6%-5.7%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

INUVPUBMMGNITTDAPPSCDLXMedian
NameInuvo PubMatic Magnite Trade De.Digital .Cardlyti. 
Mkt Price1.849.8813.3721.523.990.656.94
Mkt Cap0.00.51.910.20.50.00.5
Rev LTM862827232,969542206412
Op Inc LTM-7-2110760212-353
FCF LTM-3503382919-426
FCF 3Y Avg-3461406865-1425
CFO LTM-2831131,093491066
CFO 3Y Avg-18019984531256

Growth & Margins

INUVPUBMMGNITTDAPPSCDLXMedian
NameInuvo PubMatic Magnite Trade De.Digital .Cardlyti. 
Rev Chg LTM2.9%-2.3%7.1%15.5%12.1%-23.0%5.0%
Rev Chg 3Y Avg4.7%3.2%7.0%21.8%-7.6%-10.5%3.9%
Rev Chg Q-45.6%-2.0%5.5%11.8%12.4%-39.2%1.8%
QoQ Delta Rev Chg LTM-12.2%-0.4%1.2%2.5%3.2%-9.7%0.4%
Op Inc Chg LTM-21.4%-741.7%68.1%32.8%119.5%45.0%38.9%
Op Inc Chg 3Y Avg14.4%-315.8%106.6%82.4%-42.6%30.4%22.4%
Op Mgn LTM-7.8%-7.3%14.8%20.3%2.2%-16.8%-2.6%
Op Mgn 3Y Avg-9.5%-1.9%4.5%16.7%-5.1%-19.9%-3.5%
QoQ Delta Op Mgn LTM-2.4%-1.2%1.1%-0.1%6.5%1.9%0.5%
CFO/Rev LTM-2.1%29.4%15.6%36.8%9.0%5.0%12.3%
CFO/Rev 3Y Avg-1.8%28.4%29.6%32.9%5.5%1.1%16.9%
FCF/Rev LTM-3.9%17.6%4.5%27.9%3.5%-1.8%4.0%
FCF/Rev 3Y Avg-3.9%16.5%21.1%27.0%0.4%-5.0%8.5%

Valuation

INUVPUBMMGNITTDAPPSCDLXMedian
NameInuvo PubMatic Magnite Trade De.Digital .Cardlyti. 
Mkt Cap0.00.51.910.20.50.00.5
P/S0.31.72.73.40.90.21.3
P/Op Inc-4.0-22.618.017.039.1-1.08.0
P/EBIT-7.2-22.618.716.6-230.7-0.4-3.8
P/E-5.3-26.612.123.6-9.4-0.4-2.8
P/CFO-15.15.617.09.39.53.47.5
Total Yield-18.9%-3.8%8.3%4.2%-10.6%-265.4%-7.2%
Dividend Yield0.0%0.0%0.0%0.0%0.0%0.0%0.0%
FCF Yield 3Y Avg-33.2%8.0%8.9%3.8%-4.7%-9.1%-0.4%
D/E0.10.10.20.00.85.90.2
Net D/E0.0-0.20.1-0.10.74.20.1

Returns

INUVPUBMMGNITTDAPPSCDLXMedian
NameInuvo PubMatic Magnite Trade De.Digital .Cardlyti. 
1M Rtn1.1%16.6%11.6%7.1%41.5%-27.4%9.4%
3M Rtn-7.1%50.4%14.6%-20.4%-9.7%-30.3%-8.4%
6M Rtn-26.7%29.2%-8.2%-50.3%-32.6%-54.5%-29.6%
12M Rtn351.0%-10.9%-11.5%-69.7%-4.1%-66.4%-11.2%
3Y Rtn482.1%-35.3%12.3%-65.5%-67.4%-88.4%-50.4%
1M Excs Rtn-7.6%7.9%2.9%-1.6%32.7%-36.1%0.6%
3M Excs Rtn-13.5%43.9%8.1%-26.8%-16.2%-36.8%-14.8%
6M Excs Rtn-42.4%23.6%-20.4%-63.4%-46.6%-58.6%-44.5%
12M Excs Rtn335.2%-41.1%-41.1%-95.0%-34.3%-96.6%-41.1%
3Y Excs Rtn436.4%-99.3%-23.6%-147.5%-147.9%-174.7%-123.4%

Comparison Analyses

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Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Digital advertising throughout devices, websites, applications and browsers across social, search8474766045
Total8474766045


Operating Income by Segment
$ Mil20252024202320222021
Digital advertising throughout devices, websites, applications and browsers across social, search-6    
Total-6    


Price Behavior

Price Behavior
Market Price$1.84 
Market Cap ($ Bil)0.0 
First Trading Date08/04/1998 
Distance from 52W High-68.7% 
   50 Days200 Days
DMA Price$2.18$2.87
DMA Trenddowndown
Distance from DMA-15.7%-35.9%
 3M1YR
Volatility100.0%798.9%
Downside Capture1.061.91
Upside Capture141.28453.12
Correlation (SPY)20.8%6.7%
INUV Betas & Captures as of 4/30/2026

 1M2M3M6M1Y3Y
Beta2.782.152.052.004.021.63
Up Beta3.101.062.301.66-0.230.67
Down Beta8.040.85-0.620.280.590.75
Up Capture73%180%161%282%2685%1289%
Bmk +ve Days15223166141428
Stock +ve Days9162655112350
Down Capture599%345%316%232%193%109%
Bmk -ve Days4183056108321
Stock -ve Days12263766130389

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with INUV
INUV348.8%797.3%0.97-
Sector ETF (XLC)19.9%13.3%1.1110.5%
Equity (SPY)28.1%12.5%1.786.5%
Gold (GLD)42.9%26.9%1.301.7%
Commodities (DBC)48.6%18.0%2.14-1.4%
Real Estate (VNQ)13.6%13.5%0.706.5%
Bitcoin (BTCUSD)-22.4%41.7%-0.503.4%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with INUV
INUV16.5%363.0%0.45-
Sector ETF (XLC)9.6%20.7%0.377.5%
Equity (SPY)12.9%17.1%0.596.7%
Gold (GLD)21.2%17.9%0.961.9%
Commodities (DBC)13.5%19.1%0.581.2%
Real Estate (VNQ)3.6%18.8%0.095.8%
Bitcoin (BTCUSD)8.5%56.0%0.364.0%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with INUV
INUV-0.2%277.0%0.39-
Sector ETF (XLC)9.6%22.3%0.508.2%
Equity (SPY)15.0%17.9%0.727.9%
Gold (GLD)13.4%15.9%0.702.2%
Commodities (DBC)9.5%17.7%0.452.2%
Real Estate (VNQ)5.6%20.7%0.246.7%
Bitcoin (BTCUSD)68.1%66.9%1.073.0%

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Short Interest

Short Interest: As Of Date4302026
Short Interest: Shares Quantity0.4 Mil
Short Interest: % Change Since 41520266.5%
Average Daily Volume0.2 Mil
Days-to-Cover Short Interest2.0 days
Basic Shares Quantity14.6 Mil
Short % of Basic Shares2.6%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
1/28/2026-34.4%-48.2%-23.7%
11/6/2025-8.9%-4.8%2.6%
8/7/2025-29.2%-27.9%-35.4%
5/9/20253.3%11.5%1.0%
1/21/202519.1%0.0%-0.4%
11/8/2024-3.5%-16.0%52.6%
8/8/2024-10.6%-8.6%-18.4%
2/29/2024-19.3%-0.3%-34.0%
...
SUMMARY STATS   
# Positive888
# Negative141414
Median Positive6.7%13.2%26.5%
Median Negative-10.3%-13.9%-19.7%
Max Positive19.1%37.2%65.5%
Max Negative-34.4%-48.2%-35.4%

SEC Filings

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Report DateFiling DateFiling
12/31/202503/05/202610-K
09/30/202511/06/202510-Q
06/30/202508/07/202510-Q
03/31/202505/09/202510-Q
12/31/202402/27/202510-K
09/30/202411/08/202410-Q
06/30/202408/08/202410-Q
03/31/202405/07/202410-Q
12/31/202302/29/202410-K
09/30/202311/13/202310-Q
06/30/202308/10/202310-Q
03/31/202305/04/202310-Q
12/31/202203/10/202310-K
09/30/202211/14/202210-Q
06/30/202208/15/202210-Q
03/31/202205/12/202210-Q

Insider Activity

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#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Lowenthal, BarryPresidentDirectSell91120253.566,58523,443164,941Form
2Ruiz, Wallace DCFODirectBuy61220253.487,00024,395357,268Form
3Howe, Richard KChairman & CEODirectBuy61220253.6515,00054,6901,662,543Form