Inuvo (INUV)
Market Price (9/26/2026): $0.56 | Market Cap: $8.3 MilSector: Information Technology | Industry: Application Software
Inuvo (INUV)
Market Price (9/26/2026): $0.56Market Cap: $8.3 MilSector: Information TechnologyIndustry: Application Software
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -64% Megatrend and thematic driversMegatrends include Digital Advertising, Social Media & Creator Economy, and Artificial Intelligence. Themes include Ad-Tech Platforms, Show more. | Penny stockMkt Price is 0.6 Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -9.8 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -19% Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 112% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -47%, Rev Chg QQuarterly Revenue Change % is -67% Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -4.4%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.9% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -57% Key risksINUV key risks include [1] a history of unprofitability and significant cash burn, Show more. |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -64% |
| Megatrend and thematic driversMegatrends include Digital Advertising, Social Media & Creator Economy, and Artificial Intelligence. Themes include Ad-Tech Platforms, Show more. |
| Penny stockMkt Price is 0.6 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -9.8 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -19% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 112% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -47%, Rev Chg QQuarterly Revenue Change % is -67% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -4.4%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -6.9% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -57% |
| Key risksINUV key risks include [1] a history of unprofitability and significant cash burn, Show more. |
Qualitative Assessment
AI Analysis | Feedback
Inuvo (INUV) stock has lost about 65% since 5/31/2026 because of the following key factors:
1. Inuvo reported significantly weaker than expected financial results for fiscal Q2 2026, announced on August 11, 2026.
The company reported a net revenue decrease of 67% year-over-year to $7.5 million for the quarter ended June 30, 2026. This resulted in a net loss of $4.0 million, or $0.27 per share, missing analyst estimates of -$0.06 EPS by 350%. Adjusted EBITDA for the quarter was a loss of $1.8 million, compared to a loss of $0.6 million in the prior year's comparable quarter.
2. The drastic decline in Legacy Search revenue significantly impacted overall financial performance.
The 67% year-over-year decrease in net revenue in fiscal Q2 2026 was primarily driven by an 80% year-over-year decrease in the Legacy Search revenue segment. This decline was attributed to the strategic reset of the Bonfire platform in 2025 and ongoing structural changes within the industry. This segment, which historically carried higher gross margins, experienced substantial contraction.
Show more
Inuvo (INUV) stock has lost about 65% since 5/31/2026 because of the following key factors:
1. Inuvo reported significantly weaker than expected financial results for fiscal Q2 2026, announced on August 11, 2026.
The company reported a net revenue decrease of 67% year-over-year to $7.5 million for the quarter ended June 30, 2026. This resulted in a net loss of $4.0 million, or $0.27 per share, missing analyst estimates of -$0.06 EPS by 350%. Adjusted EBITDA for the quarter was a loss of $1.8 million, compared to a loss of $0.6 million in the prior year's comparable quarter.
2. The drastic decline in Legacy Search revenue significantly impacted overall financial performance.
The 67% year-over-year decrease in net revenue in fiscal Q2 2026 was primarily driven by an 80% year-over-year decrease in the Legacy Search revenue segment. This decline was attributed to the strategic reset of the Bonfire platform in 2025 and ongoing structural changes within the industry. This segment, which historically carried higher gross margins, experienced substantial contraction.
3. Financing activities, including a registered direct offering, likely contributed to shareholder dilution and downward pressure.
Inuvo completed financing transactions in fiscal Q2 2026 and subsequent to the quarter-end, raising approximately $13 million in gross proceeds. While these funds were used to retire prior debt and boost working capital, the subsequent registered direct offering of common stock and pre-funded warrants, which provided $3.0 million in gross proceeds, could have led to dilution of existing shareholders.
Show less
Stock Movement Drivers
Fundamental Drivers
The -64.1% change in INUV stock from 5/31/2026 to 9/25/2026 was primarily driven by a -53.4% change in the company's P/S Multiple.| (LTM values as of) | 5312026 | 9252026 | Change |
|---|---|---|---|
| Stock Price ($) | 1.60 | 0.57 | -64.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 67 | 52 | -22.4% |
| P/S Multiple | 0.3 | 0.2 | -53.4% |
| Shares Outstanding (Mil) | 15 | 15 | -0.7% |
| Cumulative Contribution | -64.1% |
Market Drivers
5/31/2026 to 9/25/2026| Return | Correlation | |
|---|---|---|
| INUV | -64.1% | |
| Market (SPY) | 2.2% | 22.6% |
| Sector (XLK) | 2.9% | 25.4% |
Fundamental Drivers
The -77.5% change in INUV stock from 2/28/2026 to 9/25/2026 was primarily driven by a -57.0% change in the company's P/S Multiple.| (LTM values as of) | 2282026 | 9252026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.55 | 0.57 | -77.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 98 | 52 | -46.7% |
| P/S Multiple | 0.4 | 0.2 | -57.0% |
| Shares Outstanding (Mil) | 15 | 15 | -1.9% |
| Cumulative Contribution | -77.5% |
Market Drivers
2/28/2026 to 9/25/2026| Return | Correlation | |
|---|---|---|
| INUV | -77.5% | |
| Market (SPY) | 13.0% | 35.3% |
| Sector (XLK) | 41.8% | 35.1% |
Fundamental Drivers
The -83.1% change in INUV stock from 8/31/2025 to 9/25/2026 was primarily driven by a -67.4% change in the company's P/S Multiple.| (LTM values as of) | 8312025 | 9252026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.39 | 0.57 | -83.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 98 | 52 | -46.6% |
| P/S Multiple | 0.5 | 0.2 | -67.4% |
| Shares Outstanding (Mil) | 14 | 15 | -2.6% |
| Cumulative Contribution | -83.1% |
Market Drivers
8/31/2025 to 9/25/2026| Return | Correlation | |
|---|---|---|
| INUV | -83.1% | |
| Market (SPY) | 20.9% | 28.0% |
| Sector (XLK) | 50.4% | 28.6% |
Fundamental Drivers
The 141.2% change in INUV stock from 8/31/2023 to 9/25/2026 was primarily driven by a 237.9% change in the company's P/S Multiple.| (LTM values as of) | 8312023 | 9252026 | Change |
|---|---|---|---|
| Stock Price ($) | 0.24 | 0.57 | 141.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 63 | 52 | -16.8% |
| P/S Multiple | 0.0 | 0.2 | 237.9% |
| Shares Outstanding (Mil) | 13 | 15 | -14.2% |
| Cumulative Contribution | 141.2% |
Market Drivers
8/31/2023 to 9/25/2026| Return | Correlation | |
|---|---|---|
| INUV | 141.2% | |
| Market (SPY) | 77.8% | 5.6% |
| Sector (XLK) | 127.9% | 5.1% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| INUV Return | 17% | -58% | 92% | 52% | 284% | -77% | 28% |
| Peers Return | -11% | -64% | 16% | -2% | 4% | 28% | -51% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 13% | 105% |
Monthly Win Rates [3] | |||||||
| INUV Win Rate | 25% | 33% | 33% | 42% | 42% | 11% | |
| Peers Win Rate | 40% | 30% | 52% | 43% | 43% | 49% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 56% | |
Max Drawdowns [4] | |||||||
| INUV Max Drawdown | -74% | -64% | -65% | -60% | -59% | -85% | |
| Peers Max Drawdown | -59% | -73% | -56% | -52% | -66% | -51% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: PUBM, MGNI, TTD, APPS, CDLX.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 9/25/2026 (YTD)
How Low Can It Go
| Event | INUV | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -29.9% | -18.8% |
| % Gain to Breakeven | 42.6% | 23.1% |
| Time to Breakeven | 39 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -28.3% | -9.5% |
| % Gain to Breakeven | 39.5% | 10.5% |
| Time to Breakeven | 13 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -45.7% | -6.7% |
| % Gain to Breakeven | 84.1% | 7.1% |
| Time to Breakeven | 198 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -41.1% | -24.5% |
| % Gain to Breakeven | 69.7% | 32.4% |
| Time to Breakeven | 99 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -44.0% | -33.7% |
| % Gain to Breakeven | 78.6% | 50.9% |
| Time to Breakeven | 46 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -32.6% | -19.2% |
| % Gain to Breakeven | 48.3% | 23.8% |
| Time to Breakeven | 4 days | 105 days |
In The Past
Inuvo's stock fell -29.9% during the 2025 US Tariff Shock. Such a loss loss requires a 42.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
| Event | INUV | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -29.9% | -18.8% |
| % Gain to Breakeven | 42.6% | 23.1% |
| Time to Breakeven | 39 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -28.3% | -9.5% |
| % Gain to Breakeven | 39.5% | 10.5% |
| Time to Breakeven | 13 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -45.7% | -6.7% |
| % Gain to Breakeven | 84.1% | 7.1% |
| Time to Breakeven | 198 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -41.1% | -24.5% |
| % Gain to Breakeven | 69.7% | 32.4% |
| Time to Breakeven | 99 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -44.0% | -33.7% |
| % Gain to Breakeven | 78.6% | 50.9% |
| Time to Breakeven | 46 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -32.6% | -19.2% |
| % Gain to Breakeven | 48.3% | 23.8% |
| Time to Breakeven | 4 days | 105 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -36.1% | -12.2% |
| % Gain to Breakeven | 56.5% | 13.9% |
| Time to Breakeven | 3379 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -24.3% | -6.8% |
| % Gain to Breakeven | 32.1% | 7.3% |
| Time to Breakeven | 25 days | 15 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -44.6% | -17.9% |
| % Gain to Breakeven | 80.4% | 21.8% |
| Time to Breakeven | 755 days | 123 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -34.1% | -15.4% |
| % Gain to Breakeven | 51.8% | 18.2% |
| Time to Breakeven | 73 days | 125 days |
In The Past
Inuvo's stock fell -29.9% during the 2025 US Tariff Shock. Such a loss loss requires a 42.6% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Inuvo (INUV)
Inuvo, Inc. (INUV) is a technology company that specializes in digital advertising and audience engagement. It develops information technology solutions designed to identify and target online consumers for a variety of products and services. The company's core mission is to optimize the real-time purchase and placement of advertising across a comprehensive range of digital channels, including video, mobile, connected TV, display, social, search, and native formats.
The company offers two main advertising technology platforms: ValidClick and IntentKey. ValidClick provides extensive marketing and advertising services, using data, analytics, and proprietary software to match merchant advertising messages with anonymous consumers across various online websites. Complementing this, IntentKey is an artificial intelligence-based consumer intent recognition system designed to precisely reach in-market audiences on both mobile and desktop devices. Inuvo also operates Bonfire Publishing, a collection of websites that create content across a broad spectrum of topics such as health, finance, and travel, which can also serve as a platform for audience engagement.
Inuvo primarily serves businesses and advertisers who are seeking to enhance their online marketing reach and effectiveness. Its platforms are geared towards merchants across diverse industries aiming to connect with potential customers who are actively demonstrating intent to purchase products or services. By leveraging its proprietary technologies, Inuvo empowers these clients to optimize their advertising expenditures and improve engagement with specific online audiences across multiple digital formats and channels.
AI Analysis | Feedback
- Imagine Google's ad-targeting platform (like Google Ads) but with its own advanced AI for understanding consumer intent.
- Like a smaller version of The Trade Desk (a programmatic advertising platform) that specializes in AI-driven consumer intent recognition.
AI Analysis | Feedback
- ValidClick: A platform providing marketing and advertising services, data collection, analytics, and software to connect merchant advertisements with anonymous online consumers.
- IntentKey: An artificial intelligence-based system designed for consumer intent recognition, targeting in-market audiences on mobile and desktop devices.
- Bonfire Publishing: A brand operating a collection of websites that create content across various topics, including health, finance, and lifestyle categories.
AI Analysis | Feedback
Inuvo (INUV) sells primarily to other companies (B2B).
Based on the provided company description, specific major customer companies are not disclosed. Inuvo's technology platforms and services, including ValidClick and IntentKey, are designed to assist businesses in identifying and messaging online audiences for various products or services. Therefore, its customers are generally merchants, advertisers, and brands across a range of industries that are looking to optimize their online advertising and marketing campaigns.
AI Analysis | Feedback
AI Analysis | Feedback
Rob Buchner, Chief Executive Officer and Chairman
Mr. Buchner was appointed Inuvo's Chief Executive Officer and Chairman effective February 1, 2026, having previously served as Chief Operating Officer since October 2025. His background includes serving as Chief Marketing Officer at Covet™, a fintech company, and in 2020, he co-founded Sheet Metal Arts, an innovation studio. He was also an early-stage investor and advisor at Lucy.ai, a knowledge management platform that was acquired by Capacity in 2024. From 2013 to 2016, he was CEO of Campbell Mithun (Interpublic Group) and prior to that, CMO of Fallon Worldwide from 2004 to 2013, where he was responsible for significant new business growth and opened international offices.
Wallace Ruiz, Chief Financial Officer
Mr. Ruiz serves as Inuvo's Chief Financial Officer, overseeing the company's financial functions, budgeting, human resources, legal affairs, and investor relations. He joined Inuvo in June 2010. Previously, he was the CFO of SRI Surgical Express, a healthcare services provider, where he played a key role in its turnaround. Mr. Ruiz began his career at Ernst & Young.
Richard K. Howe, Board Member (Former Chief Executive Officer)
Mr. Howe served as Inuvo's Chief Executive Officer for 15 years, with his most recent tenure as Chairman and CEO from December 2012, and previously as President and CEO from November 2008 to March 2012. He will continue to serve on Inuvo's Board of Directors. Mr. Howe co-founded, grew, and sold ieWild, a private Internet search innovator. Throughout his career, he has led the acquisition, merger, or divestiture of numerous companies on three continents. Before Inuvo, he was the Chief Marketing and M&A Officer at Acxiom Corporation and the General Manager of Global Marketing Services at Fair Isaac & Company (FICO).
AI Analysis | Feedback
-
Revenue Concentration
Inuvo faces significant revenue concentration risk, with one customer accounting for 75.0% of its total revenue in 2024. The loss of this major customer or even strategic shifts by this client could materially impact Inuvo's financial results and business operations.
-
History of Operating Losses and Negative Cash Flow
Inuvo has a history of operating losses and negative cash flow, reporting an operating loss of approximately $5.1 million in 2025 and consistent losses from operations. Despite some narrowing of net losses, the company continues to burn cash, and there is no assurance of future profitability. These ongoing losses and negative cash flows pose a risk of business interruption and could hinder the company's ability to raise capital or sustain operations.
-
Technological Disruption, Evolving Privacy Regulations, and Intense Competition
The online advertising ecosystem in which Inuvo operates is rapidly evolving, driven by technological shifts (including AI adoption) and new privacy regulations, such as the deprecation of third-party cookies. While Inuvo's IntentKey aims to address privacy concerns, the company faces continuous risks from evolving privacy, cybersecurity, and data protection regulations, with non-compliance potentially leading to penalties and reputational harm. The industry is also characterized by intense competition for skilled employees and market share, which can impact Inuvo's ability to retain talent and remain competitive.
AI Analysis | Feedback
The deprecation of third-party cookies by major browsers (e.g., Google Chrome's planned phase-out) and increasingly stringent global data privacy regulations (e.g., GDPR, CCPA, and similar emerging laws) pose a clear emerging threat. Inuvo's business relies on identifying and messaging online audiences for various products and services, and its ValidClick and IntentKey platforms involve the collection of data and consumer intent recognition. These industry-wide shifts fundamentally alter the ability to track users and collect data across websites, which could significantly impact the efficacy and future viability of Inuvo's core advertising and targeting methodologies, forcing substantial adaptation or risking decreased performance for its clients.
AI Analysis | Feedback
The addressable markets for Inuvo's main products and services are substantial, primarily within the digital advertising, programmatic advertising, and AI in advertising sectors.
Digital Advertising Market
- The global digital advertising market was estimated at USD 488.40 billion in 2024 and is projected to reach USD 1,164.25 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 15.4% from 2025 to 2030.
- Another estimate places the global digital advertising market size at USD 479.08 billion in 2024, with an expectation to reach USD 1,481.90 billion by 2032, exhibiting a CAGR of 15.16% over the forecast period 2025-2032.
- In North America, the digital advertising market is anticipated to account for over 31% of the global revenue share in 2024. The U.S. digital advertising market size is forecast to increase by USD 218.3 billion, at a CAGR of 15.2% between 2024 and 2029.
Programmatic Advertising Market
- The global programmatic advertising market was estimated at USD 678.37 billion in 2023 and is projected to reach USD 2,753.03 billion by 2030, with a CAGR of 22.8% from 2024 to 2030.
- Another forecast estimates the global programmatic advertising market size at USD 0.72 trillion (USD 720 billion) in 2026, with projections to reach USD 1.17 trillion by 2031, growing at a CAGR of 10.34% over 2026-2031.
- North America held the largest global market share in programmatic advertising, accounting for 32.6% in 2023. The U.S. programmatic advertising market is valued at approximately USD 155 billion.
AI in Advertising Market
- The global AI in advertising market was valued at USD 8.6 billion in 2023 and is expected to reach approximately USD 81.6 billion by 2033, demonstrating a strong CAGR of 28.4% from 2024 to 2033.
- It is also projected to grow from USD 11.17 billion in 2025 to USD 14.12 billion in 2026, at a CAGR of 26.4%, and further expand to USD 36.34 billion by 2030 with a CAGR of 26.7%.
- North America was the largest region in the AI in advertising market in 2025.
AI Analysis | Feedback
Here are 3-5 expected drivers of future revenue growth for Inuvo (INUV) over the next 2-3 years:
- Expanded Adoption and Continuous Innovation of the IntentKey AI Platform: Inuvo's proprietary IntentKey artificial intelligence platform is a key growth driver, particularly its ability to identify and target audiences without relying on cookies or consumer IDs, which positions it favorably in an increasingly privacy-focused advertising landscape. The company is actively raising IntentKey's industry profile and continuously innovating its capabilities, such as the introduction of IntentPath for enhanced audience visualization and the launch of an enhanced IntentKey Self-Serve Platform and AI-as-a-service solutions. This technological advancement and privacy-centric approach are expected to drive increased client demand and adoption.
- Strategic Shift Towards Higher-Margin Revenue Streams and Direct Brand Engagements: Inuvo is undergoing a strategic transition to focus on platform-led, higher-margin data products, moving away from lower-quality platform activities. The company aims to secure more upstream, brand-direct engagements and partnerships, leveraging aligned deal teams to foster deeper budget commitments and expand its addressable market. This shift is intended to strengthen financial resilience and improve overall profitability.
- Growth Through New Client Acquisition and Deepening Enterprise Relationships: A significant focus for Inuvo is on expanding its customer base and strengthening existing partnerships. The company added 83 new clients in 2025 and entered 2026 with a robust sales pipeline for IntentKey. Furthermore, Inuvo is working to scale revenue from existing platform clients and secure new mid-sized agencies and brands directly, including significant agreements with large retail and technology companies.
- Expansion into New Privacy-Sensitive Market Verticals: Inuvo is actively expanding its market reach by integrating with SSP and DSP providers and targeting new verticals that are highly sensitive to privacy concerns, such as pharmaceuticals, healthcare, and government. The IntentKey's non-reliance on consumer IDs makes it a compelling solution for these sectors, opening up new avenues for revenue growth.
AI Analysis | Feedback
Share Repurchases
- Inuvo reported no share repurchases in 2025.
Share Issuance
- On May 7, 2024, Inuvo entered into an "at the market" (ATM) offering agreement to sell up to $15 million in common stock.
- In January 2026, the company issued a $3.3 million subordinated convertible note.
- A registered direct offering in January 2021 raised $6.25 million through the sale of 5,681,817 shares of common stock.
Inbound Investments
- In January 2026, Inuvo entered into a $3.3 million subordinated convertible note.
Capital Expenditures
- For the three months ended March 31, 2025, investing activities, primarily consisting of internally developed software costs, totaled $451,729.
- The company's investment in internally developed software primarily consists of labor costs.
Peer Outperformance in Application Software
| Ticker | Name | Rev Growth 3Y Avg | P/E | 1Y | 3Y | 5Y | 5Y Gap |
|---|---|---|---|---|---|---|---|
| INUV | Inuvo | 1.1% | -1.9x | -85.5% | 169.5% | -18.0% | — |
| MSTR | Strategy | 0.0% | -1.8x | -47.3% | 399.9% | 164.6% | +183pp |
| DBX | Dropbox | 1.5% | 16.4x | 3.5% | 20.1% | 2.5% | +20pp |
| Industry | Names | 1Y med | 3Y med | 5Y med | Top 3 by 5Y |
|---|---|---|---|---|---|
| Electronic Manufacturing Services | 9 | 68.8% | 203.4% | 292.1% | TTMI 931% · FLEX 720% · SANM 472% |
| Semiconductor Materials & Equipment | 27 | 98.9% | 100.0% | 115.6% | AXTI 818% · AEHR 560% · LRCX 443% |
| Technology Distributors | 9 | 42.3% | 87.0% | 104.8% | CLMB 416% · AVT 210% · SNX 152% |
| Communications Equipment | 36 | 17.2% | 81.5% | 68.7% | AAOI 1301% · FEIM 1056% · LITE 988% |
| Electronic Components | 26 | 49.4% | 72.5% | 66.4% | CLS 3763% · BELFA 1387% · COHR 381% |
| Semiconductors | 55 | 34.1% | 43.0% | 40.1% | POET 1808% · MU 1399% · NVDA 924% |
| Technology Hardware, Storage & Peripherals | 20 | 22.7% | 129.4% | 33.3% | STX 1127% · DELL 1084% · SMCI 1060% |
| Internet Services & Infrastructure | 6 | 2.2% | 49.1% | 28.3% | DOCN 69% · GDDY 37% · VRSN 34% |
| Electronic Equipment & Instruments | 26 | -15.9% | 15.2% | -11.2% | PI 190% · OSIS 110% · KEYS 103% |
| IT Consulting & Other Services | 30 | -23.9% | -17.4% | -36.6% | CHRN 522268% · APLD 1124% · TSSI 797% |
| Application Software ← | 124 | -30.0% | -12.7% | -48.3% | VIDA 144067% · INLX 4910% · PLTR 564% |
| Systems Software | 72 | -20.8% | 11.1% | -63.1% | QNC 609% · ZETA 391% · PANW 358% |
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Inuvo Earnings Notes | 12/16/2025 | |
| Inuvo Stock Drop Looks Sharp, But How Deep Can It Go? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 11.86 |
| Mkt Cap | 1.1 |
| Rev LTM | 445 |
| Op Inc LTM | 26 |
| FCF LTM | 38 |
| FCF 3Y Avg | 27 |
| CFO LTM | 69 |
| CFO 3Y Avg | 57 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 3.6% |
| Rev Chg 3Y Avg | 2.5% |
| Rev Chg Q | 6.8% |
| QoQ Delta Rev Chg LTM | 1.7% |
| Op Inc Chg LTM | 34.6% |
| Op Inc Chg 3Y Avg | 16.7% |
| Op Mgn LTM | 2.6% |
| Op Mgn 3Y Avg | -1.7% |
| QoQ Delta Op Mgn LTM | 0.6% |
| CFO/Rev LTM | 19.5% |
| CFO/Rev 3Y Avg | 17.2% |
| FCF/Rev LTM | 11.1% |
| FCF/Rev 3Y Avg | 8.7% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Digital advertising throughout devices, websites, applications and browsers across social, search | 86 | 84 | 74 | 76 | 60 |
| Total | 86 | 84 | 74 | 76 | 60 |
| $ Mil | 2025 | 2024 | 2007 | 2001 | 2000 |
|---|---|---|---|---|---|
| Digital advertising throughout devices, websites, applications and browsers across social, search | -7 | -6 | |||
| Advertising | -1 | ||||
| Direct | 5 | ||||
| Network | 2 | ||||
| Other | -1 | -1 | |||
| SECO | 1 | 0 | |||
| Worldmall | -1 | ||||
| TRIFINITY | 0 | ||||
| Total | -7 | -6 | 6 | -0 | -0 |
| $ Mil | 2006 | 2005 | 2001 | 2000 |
|---|---|---|---|---|
| Direct | 49 | |||
| Network | 31 | |||
| Consumer Services | 24 | 27 | ||
| Marketing Services | 25 | |||
| Technology Services | 3 | |||
| Other | 1 | 2 | ||
| SECO | 1 | 2 | ||
| Worldmall | 3 | |||
| TRIFINITY | 2 | |||
| Total | 104 | 55 | 5 | 5 |
Price Behavior
| Market Price | $0.57 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 08/04/1998 | |
| Distance from 52W High | -85.5% | |
| 50 Days | 200 Days | |
| DMA Price | $0.80 | $1.75 |
| DMA Trend | down | down |
| Distance from DMA | -28.0% | -67.2% |
| 3M | 1YR | |
| Volatility | 81.8% | 93.0% |
| Downside Capture | 480.67 | 410.73 |
| Upside Capture | -25.12 | 112.11 |
| Correlation (SPY) | 22.5% | 27.4% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 5.10 | 2.11 | 1.55 | 2.16 | 2.14 | 1.72 |
| Up Beta | 9.71 | 6.34 | 4.13 | 2.57 | 2.35 | 0.87 |
| Down Beta | -2.34 | -4.70 | -1.58 | 0.00 | 0.28 | 0.63 |
| Up Capture | 46% | -1% | -16% | 94% | 194% | 1232% |
| Bmk +ve Days | 10 | 21 | 32 | 68 | 138 | 427 |
| Stock +ve Days | 9 | 18 | 25 | 51 | 104 | 346 |
| Down Capture | 715% | 404% | 304% | 268% | 192% | 111% |
| Bmk -ve Days | 11 | 21 | 32 | 59 | 113 | 324 |
| Stock -ve Days | 11 | 23 | 35 | 69 | 134 | 387 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with INUV | |
|---|---|---|---|---|
| INUV | -86.4% | 92.9% | -1.70 | - |
| Sector ETF (XLK) | 41.7% | 26.4% | 1.28 | 28.3% |
| Equity (SPY) | 17.7% | 13.0% | 0.98 | 27.7% |
| Gold (GLD) | 14.7% | 29.3% | 0.46 | 19.5% |
| Commodities (DBC) | 46.8% | 20.7% | 1.75 | 5.4% |
| Real Estate (VNQ) | 4.5% | 13.6% | 0.07 | -1.1% |
| Bitcoin (BTCUSD) | -25.5% | 44.8% | -0.53 | 30.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with INUV | |
|---|---|---|---|---|
| INUV | -5.1% | 363.3% | 0.39 | - |
| Sector ETF (XLK) | 21.3% | 26.0% | 0.73 | 6.2% |
| Equity (SPY) | 13.3% | 17.2% | 0.59 | 6.9% |
| Gold (GLD) | 19.2% | 18.8% | 0.83 | 2.0% |
| Commodities (DBC) | 11.2% | 19.5% | 0.45 | 0.9% |
| Real Estate (VNQ) | 0.9% | 18.9% | -0.06 | 5.6% |
| Bitcoin (BTCUSD) | 12.3% | 52.6% | 0.41 | 4.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with INUV | |
|---|---|---|---|---|
| INUV | -7.4% | 277.3% | 0.37 | - |
| Sector ETF (XLK) | 24.8% | 25.0% | 0.90 | 7.5% |
| Equity (SPY) | 15.5% | 17.9% | 0.73 | 8.1% |
| Gold (GLD) | 12.1% | 16.4% | 0.61 | 2.3% |
| Commodities (DBC) | 8.7% | 18.1% | 0.39 | 2.1% |
| Real Estate (VNQ) | 4.8% | 20.7% | 0.19 | 6.6% |
| Bitcoin (BTCUSD) | 63.9% | 66.2% | 1.04 | 3.0% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 9/14/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/11/2026 | -16.5% | -27.7% | -39.9% |
| 5/14/2026 | -20.2% | -19.7% | -28.5% |
| 3/5/2026 | -3.6% | -2.9% | -28.4% |
| 11/6/2025 | -8.9% | -4.8% | 2.6% |
| 8/7/2025 | -29.2% | -27.9% | -35.4% |
| 5/9/2025 | 3.3% | 11.5% | 1.0% |
| 2/27/2025 | -3.9% | -11.6% | -12.0% |
| 11/8/2024 | -3.5% | -16.0% | 52.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 7 | 7 | 6 |
| # Negative | 17 | 17 | 18 |
| Median Positive | 6.2% | 13.1% | 33.3% |
| Median Negative | -10.6% | -14.4% | -24.0% |
| Max Positive | 18.4% | 37.2% | 65.5% |
| Max Negative | -29.2% | -27.9% | -39.9% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 8/11/2026 | -16.5% | -27.7% | -39.9% |
| 5/14/2026 | -20.2% | -19.7% | -28.5% |
| 3/5/2026 | -3.6% | -2.9% | -28.4% |
| 11/6/2025 | -8.9% | -4.8% | 2.6% |
| 8/7/2025 | -29.2% | -27.9% | -35.4% |
| 5/9/2025 | 3.3% | 11.5% | 1.0% |
| 2/27/2025 | -3.9% | -11.6% | -12.0% |
| 11/8/2024 | -3.5% | -16.0% | 52.6% |
| 8/8/2024 | -10.6% | -8.6% | -18.4% |
| 5/7/2024 | -4.4% | -9.9% | -25.5% |
| 2/29/2024 | -19.3% | -0.3% | -34.0% |
| 11/13/2023 | 10.0% | 28.6% | 65.5% |
| 8/10/2023 | 6.2% | 0.8% | -0.3% |
| 5/4/2023 | 7.6% | 11.0% | -15.9% |
| 3/9/2023 | -11.1% | -6.8% | -12.6% |
| 11/14/2022 | -18.3% | -23.8% | -34.3% |
| 8/15/2022 | 5.4% | 13.1% | -0.6% |
| 5/12/2022 | 18.4% | 37.2% | 27.4% |
| 3/17/2022 | -11.6% | -13.4% | -22.5% |
| 11/12/2021 | -7.7% | -15.7% | -28.2% |
| 8/12/2021 | -5.0% | -14.4% | -10.4% |
| 5/13/2021 | 2.9% | 13.4% | 39.2% |
| 2/11/2021 | -6.7% | -21.7% | -28.3% |
| 11/9/2020 | -11.3% | -14.7% | -5.5% |
| SUMMARY STATS | |||
| # Positive | 7 | 7 | 6 |
| # Negative | 17 | 17 | 18 |
| Median Positive | 6.2% | 13.1% | 33.3% |
| Median Negative | -10.6% | -14.4% | -24.0% |
| Max Positive | 18.4% | 37.2% | 65.5% |
| Max Negative | -29.2% | -27.9% | -39.9% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/11/2026 | 10-Q |
| 03/31/2026 | 05/14/2026 | 10-Q |
| 12/31/2025 | 03/05/2026 | 10-K |
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/09/2025 | 10-Q |
| 12/31/2024 | 02/27/2025 | 10-K |
| 09/30/2024 | 11/08/2024 | 10-Q |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/07/2024 | 10-Q |
| 12/31/2023 | 02/29/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/10/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 03/10/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 06/30/2026 | 08/11/2026 | 10-Q |
| 03/31/2026 | 05/14/2026 | 10-Q |
| 12/31/2025 | 03/05/2026 | 10-K |
| 09/30/2025 | 11/06/2025 | 10-Q |
| 06/30/2025 | 08/07/2025 | 10-Q |
| 03/31/2025 | 05/09/2025 | 10-Q |
| 12/31/2024 | 02/27/2025 | 10-K |
| 09/30/2024 | 11/08/2024 | 10-Q |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/07/2024 | 10-Q |
| 12/31/2023 | 02/29/2024 | 10-K |
| 09/30/2023 | 11/13/2023 | 10-Q |
| 06/30/2023 | 08/10/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 03/10/2023 | 10-K |
| 09/30/2022 | 11/14/2022 | 10-Q |
| 06/30/2022 | 08/15/2022 | 10-Q |
| 03/31/2022 | 05/12/2022 | 10-Q |
| 12/31/2021 | 03/17/2022 | 10-K |
| 09/30/2021 | 11/12/2021 | 10-Q |
| 06/30/2021 | 08/12/2021 | 10-Q |
| 03/31/2021 | 05/13/2021 | 10-Q |
| 12/31/2020 | 02/11/2021 | 10-K |
| 09/30/2020 | 11/09/2020 | 10-Q |
| 06/30/2020 | 08/14/2020 | 10-Q |
| 03/31/2020 | 05/15/2020 | 10-Q |
| 12/31/2019 | 05/12/2020 | 10-K |
| 09/30/2019 | 11/14/2019 | 10-Q |
Insider Activity
Updated 8/19/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Lowenthal, Barry | President | Direct | Sell | 9112025 | 3.56 | 6,585 | 23,443 | 164,941 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Lowenthal, Barry | President | Direct | Sell | 9112025 | 3.56 | 6,585 | 23,443 | 164,941 | Form |
Industry Resources
| Information Technology Resources |
| TechCrunch |
| Wired |
| CIO |
| MIT Technology Review |
| Gartner Insights |
| Ars Technica |
| Application Software Resources |
| Capterra |
| Software Advice |
| InfoWorld |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
Prefer one of these to Trefis? Tell us why.