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• Wellness Programs: These provide holistic health solutions, including fitness, nutrition, and mental well-being components, tailored for individuals or corporate clients.
• Fitness & Personal Training: The company offers access to gym facilities, diverse group fitness classes, and personalized one-on-one training sessions with certified coaches.
• Nutrition Counseling & Dietary Planning: Experts provide customized guidance on healthy eating habits, meal preparation, and dietary adjustments to support specific health and wellness goals.
• Mental Well-being Coaching: Services include mindfulness training, stress management workshops, and individualized coaching aimed at improving mental resilience and emotional health.

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Major Customers of Healthy Choice Wellness (HCWC)

Information regarding specific major customers for Healthy Choice Wellness (HCWC) is not publicly available, suggesting it may be a hypothetical company for this exercise or a private entity that is not publicly traded under the given symbol. Therefore, actual customer data for HCWC cannot be definitively identified.

However, assuming Healthy Choice Wellness operates as a public company in the wellness industry, it would likely sell primarily to other companies (B2B) providing corporate wellness programs, preventative health solutions, and lifestyle management services. In this hypothetical scenario, major customers for a wellness company like HCWC would typically fall into the following categories, with illustrative examples of public companies that might purchase such services (these are not confirmed customers of HCWC):

• Large Employers across Various Industries: These companies invest in comprehensive corporate wellness programs for their employees to improve health, reduce healthcare costs, and boost productivity.
  • Examples of potential customer types:
    • Technology Companies: Such as Alphabet Inc. (GOOGL), Microsoft Corp. (MSFT)
    • Financial Institutions: Such as JPMorgan Chase & Co. (JPM), Bank of America Corp. (BAC)
    • Manufacturing & Retail Giants: Such as Ford Motor Company (F), Walmart Inc. (WMT)
• Health Insurance Providers: Organizations that partner with wellness companies to offer preventative care and health improvement programs to their policyholders, aiming to enhance member health and potentially reduce future medical claims.
  • Examples of potential customer types:
    • Major Insurers: Such as UnitedHealth Group Inc. (UNH), Elevance Health Inc. (ELV)
• Large Healthcare Systems and Hospitals: Institutions that integrate wellness programs into their patient care pathways, offering preventative services, chronic disease management support, or comprehensive wellness programs for their own staff.
  • Examples of potential customer types:
    • Integrated Delivery Networks: Such as HCA Healthcare, Inc. (HCA), Universal Health Services, Inc. (UHS)

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Mr. Holman has served as CEO and a member of the HCMC Board of Directors since 2013 and is a founding member of the original operating subsidiary, established on March 24, 2008. During his tenure, he has been instrumental in acquiring and growing the assets currently owned by Healthy Choice Wellness Corp. Mr. Holman has also been the President of Jeffrey E. Holman & Associates, P.A., a South Florida-based law firm, since 1998. He earned a Bachelor's Degree from the State University of New York at Binghamton in 1989 and a Juris Doctor degree from the Benjamin N. Cardozo School of Law in 1995.

Mr. Ollet has been the Chief Financial Officer of Healthy Choice Wellness Corp. since December 12, 2016. His extensive financial background includes serving as Executive Vice President-Finance for Systemax, Inc. (NYSE:SYX) from 2006 to 2016 and as Chief Financial Officer for Payless ShoeSource, Inc. He also held CFO positions at Arrow Cargo Holdings, Inc., an airline logistics company, and as VP Finance / CFO - The Americas - Cargo Division for KLM Royal Dutch Airlines. Additionally, Mr. Ollet served as Vice President Finance/Administration at Sterling-Starr Maritime Group, Inc. and began his career on the audit staff of Arthur Andersen & Co. He is a Certified Public Accountant and holds a bachelor's degree in Finance/Economics and an MBA from Florida International University.

Mr. Santi has held the position of Chief Operating Officer since December 12, 2012, and previously served as the Director of Operations for Healthy Choice Wellness Corp. since October 24, 2011. Before joining the company, he was the National Sales Manager of Collages.net from November 2007 to October 2011. From March 2001 to October 2007, Mr. Santi was the principal and President of Santi Management Corporation. He holds a Bachelor of Arts in Psychology from Lehigh University and a Master of Arts from the Miami Institute of Psychology.

Mr. Bodzin has been a Florida licensed attorney in private practice since 1982, after graduating from the University of Miami Law School. He is the founder and President of Trans-State Title Insurance Agency, LLC, established in 1986. His career began in 1978 as an accountant in the audit department of Coopers & Lybrand.

Mr. Lerman has served as the Senior Vice President of Development for Mark Built Homes since 2005. In this role, he has been a key figure in establishing the company as a highly awarded and respected developer of luxury housing in New Jersey, contributing to multi-family projects totaling over 300 units and sales exceeding $250 million.

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The key risks to Healthy Choice Wellness (HCWC) are primarily centered around significant shareholder dilution, ongoing financial instability, and material weaknesses in internal controls.

1. Significant Shareholder Dilution and Governance Concerns: Healthy Choice Wellness faces a substantial risk of shareholder dilution due to an "evergreen" provision within its 2024 Equity Incentive Plan. This provision allows for an annual increase in outstanding shares of up to 12.5%, which is considered highly dilutive for investors and poses a material risk to the company's governance and future financial health. Furthermore, the company has exhibited a lack of transparency by omitting statutory compensation tables for fiscal year 2024 following its spin-off from HCMC, making it difficult for investors to analyze the alignment of performance with compensation. The consolidation of the CEO and Chairman roles under Jeffrey E. Holman may also challenge objective oversight.
2. Persistent Unprofitability and High Debt Load: Healthy Choice Wellness remains unprofitable and operates with high leverage. As of Q3 2025, the company reported significant upcoming debt maturities of $2.0 million within 12 months, which may necessitate careful cash management or additional refinancing. The company is currently unprofitable and is not projected to achieve profitability within the next three years. Its working capital is negative, although this is partially mitigated by committed additional equity financing.
3. Material Weaknesses in Internal Controls: The company has identified material weaknesses in its internal controls, specifically citing deficiencies in segregation of duties, IT controls, and financial systems post-spin-off. While remediation efforts are reportedly underway, these weaknesses present a risk of errors or misstatements in financial reporting. Additionally, a recent switch in its primary grocery supplier to KeHe introduces execution risk in the supply chain transition.

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The addressable markets for Healthy Choice Wellness (HCWC), a U.S.-based company specializing in natural and organic retail stores, wellness centers, and online sales of health products, are substantial within the broader health and wellness industry. HCWC's main products and services include natural and organic groceries, functional foods, vitamins and supplements, health and beauty products, and IV vitamin therapies.

U.S. Market Sizes:

• The overall U.S. Health and Wellness Market was valued at approximately $1.8 trillion in 2024. Another estimate places the U.S. health and wellness market size at USD 935 billion in 2024, projected to reach USD 1,545.13 billion by 2033. Additionally, the U.S. health and wellness market was estimated at USD 2.31 trillion in 2025 and is expected to expand to around USD 3.70 trillion by 2034.
• The U.S. Health and Wellness Products Market is projected to increase from USD 235.94 billion in 2024 to USD 541.32 billion by 2035, growing at a CAGR of 7.84% from 2025 to 2035.
• Within the U.S. wellness economy, Healthy labeled food and beverages accounted for $223.5 billion in 2024. The health and wellness food segment led the U.S. health and wellness market in 2024, occupying a 38.5% share. The organic products segment was the largest within the U.S. health and wellness market in 2024, capturing 42.7%.
• The U.S. Dietary Supplements Market was valued at USD 71.60 billion in 2024 and is predicted to reach approximately USD 162.40 billion by 2033, with a CAGR of 9.47%. Other estimates show the U.S. dietary supplements market size at USD 67.09 billion in 2024, growing at a CAGR of 7.9% from 2025 to 2034. As part of the U.S. wellness economy, vitamins and supplements were valued at $49.9 billion in 2024. Separately, the U.S. Nutritional Supplements Market was valued at USD 112.6 billion in 2024 and is anticipated to grow at a CAGR of 4.9% from 2025 to 2030.
• The U.S. Personal Care & Beauty sector was valued at $310 billion in 2024.
• The U.S. Wellness & Fitness Products Market was estimated at USD 28.46 billion in 2023 and is expected to reach USD 42.68 billion by 2030, growing at a CAGR of 6.1% from 2024 to 2030.

Global Market Sizes:

• The Global Health and Wellness Market was valued at $6.32 trillion in 2023 and is predicted to reach nearly $6.8 trillion by the end of 2024. Other reports state the global health and wellness market size was valued at USD 3,805.84 billion in 2024, with a projection to reach USD 5,273.30 billion by 2033. Another estimate values the global market at USD 6.87 trillion in 2025, with a prediction to increase to approximately USD 11 trillion by 2034.
• The Global Functional Foods Market was estimated at USD 332.2 billion in 2024 and is expected to grow to USD 638 billion by 2034, at a CAGR of 6.9%. Other data indicates a value of USD 364.22 billion in 2024, anticipated to increase to USD 979.61 billion by 2034. The North American functional foods market accounted for USD 126.9 billion in 2024, representing approximately 38.2% of the global functional foods market.
• The Global Personal Care and Beauty sector, a component of the wellness industry, was valued at $1.21 trillion in 2023.

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Healthy Choice Wellness (HCWC) anticipates future revenue growth over the next 2-3 years to be driven by several key strategic initiatives and ongoing operational successes:

1. Acquisitions and Expansion of Store Base: The company has a stated focus on expanding its store footprint, as evidenced by its past acquisitions like GreenAcres Market. This strategy is highlighted as a primary driver of growth, with the company operating 19 natural and organic grocery stores across six states and continuing to focus on expanding its store base.
2. Growth in Sales from Existing Customers and Same-Store Sales Increases: HCWC is committed to increasing sales from its current customer base. This has already contributed to recent financial performance, with the first quarter of 2025 showing growth complemented by same-store sales increases across its locations.
3. Development of New Revenue Streams and Product/Service Launches: The company plans to diversify its revenue through new initiatives. These include the implementation of in-house baking commissaries and the launch of a wholesale business, which are expected to drive additional traffic and generate significant new revenue. Additionally, the company continues to focus on creating new revenue streams.
4. Growth of Co-op Vendor Programs: HCWC benefits from the ongoing expansion of its co-op vendor programs across all 19 stores, which has been identified as a contributor to its revenue growth.
5. Operational Efficiencies and Strategic Investments: While not a direct revenue generator, the company's focus on enhancing operational efficiencies, improving supply chain management, and making strategic investments in leadership are expected to bolster scalability and profitability. These efficiencies can indirectly support revenue growth by allowing for reinvestment, competitive pricing, and a stronger market position.

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Share Issuance

• Healthy Choice Wellness Corp. completed an Initial Public Offering (IPO) in September 2024, offering 400,000 shares of Class A common stock at $10.00 per share, raising approximately $4.0 million in gross proceeds.
• In May 2025, the company sold 3,250 shares of Series A Convertible Preferred Stock for $3.25 million in a private placement, with proceeds intended for general working capital and potential acquisitions.
• During April 2025, HCWC converted approximately $862,727 of outstanding debt into 2,000,000 shares of Class A common stock through two separate transactions.

Inbound Investments

• Healthy Choice Wellness Corp. received $3.25 million from the private placement of Series A Convertible Preferred Stock in May 2025.

Outbound Investments

• In July 2024, Healthy Choice Wellness Corp. secured a $7.5 million acquisition loan to fund its purchase of GreenAcres Market.
• The company's strategic growth plan for 2025 includes continued investments in targeted acquisitions.
• Proceeds from the May 2025 preferred stock sale are also earmarked for potential acquisitions.

Capital Expenditures

• Healthy Choice Wellness Corp. anticipates that net proceeds from its September 2024 IPO, along with existing cash and a $5 million revolving line of credit, will cover capital expenditure requirements for at least twelve months from the offering.
• For 2025, HCWC is implementing new in-house baking commissaries at several store locations, including Mother Earth's Storehouse, Ada's Natural Market, and GreenAcres Market.