Entravision Communications Corporation operates as an advertising, media, and technology solutions company worldwide. The company operates through three segments: Digital, Television, and Audio. It reaches and engages Hispanics across acculturation levels and media channels. The company's portfolio encompasses integrated end-to-end advertising solutions, including digital, television, and audio properties. It also offers a suite of end-to-end digital advertising solutions, including digital commercial partnerships services, as well as advertising customers billing and technological and other support services, including strategic marketing and training; and Smadex, a programmatic ad purchasing platform that enables advertising customers or ad agencies to purchase advertising electronically and manage data-driven advertising campaigns through online marketplaces. In addition, the company provides a branding and mobile performance solutions, such as managed services to advertisers looking to connect with consumers on mobile devices; and digital audio advertising solutions for advertisers. Further, it sells advertisements and syndicated radio programming solutions through its Entravision radio network. As of March 3, 2022, the company had 50 television stations; and 46 Spanish-language radio stations. It serves advertisers from various industries, such as e-commerce, retail, entertainment, gaming, delivery services, financial technology, communications, lifestyle, and travel. The company was founded in 1996 and is headquartered in Santa Monica, California.
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1. Univision meets a global digital advertising agency.
2. A smaller Univision that has also built a large global digital ad tech business.
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Digital Advertising Solutions: Provides comprehensive digital marketing services, including programmatic advertising, social media campaigns, search marketing, and data analytics for businesses globally.
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Television Broadcasting: Operates Spanish-language television stations in the U.S., primarily affiliates of Univision and UniMás, offering broadcast content and advertising opportunities.
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Audio Broadcasting & Digital Audio Solutions: Manages a portfolio of radio stations and offers digital audio advertising and content services, including podcast monetization and distribution.
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Entravision Communications (EVC) primarily sells to other companies. Its major customers are:
- Meta Platforms, Inc. (Symbol: META)
Entravision serves as a key global partner, particularly in Latin America, Africa, and parts of Asia, selling advertising solutions and providing marketing services for Meta's platforms (Facebook, Instagram, WhatsApp) to businesses in these regions. Revenue generated from services provided relating to advertising inventory sold on Meta Platforms, Inc. platforms constituted approximately 69% of Entravision's total consolidated revenue in 2023.
- Diverse Businesses (Advertisers)
For its traditional U.S. Spanish-language television and radio stations, Entravision sells advertising time and services directly to a wide range of local and national businesses. These advertisers span various industries, including retail, automotive, financial services, healthcare, and political campaigns. No single advertiser in this segment accounts for 10% or more of Entravision's total consolidated revenue.
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- Meta Platforms, Inc. (META)
- Google LLC (GOOG, GOOGL)
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Michael J. Christenson, Chief Executive Officer
Mr. Christenson has served as Chief Executive Officer of Entravision since July 2023. Prior to this, he was a Managing Partner at Mayten Research, a private investment and advisory firm, from 2022 to 2023. He also held positions as President and Chief Operating Officer of New Relic, Inc., a cloud-based observability platform, from 2019 to 2021, and was a board member for the company. Before that, he served in various roles at CA, Inc., an enterprise systems management and security software company, including President and Chief Operating Officer, from 2005 to 2010. Mr. Christenson was a Managing Director at Allen & Company, a private investment banking firm, from 2010 to 2019, providing advice and investment banking services to software companies. He also worked as an investment banker at Salomon Brothers, Inc. and Citigroup Global Markets, Inc. He has served on the boards of various high-growth public and private technology companies, including LogMeIn, Inc.
Mark Boelke, Chief Financial Officer and Treasurer
Mr. Boelke has served as Entravision's Chief Financial Officer and Treasurer since May 2024. He possesses over three decades of business and legal experience, particularly in the media, advertising, and technology sectors. His expertise includes providing leadership and advice on strategy, mergers and acquisitions, strategic partnerships, equity and debt matters, corporate finance, employment, and regulatory compliance. Mr. Boelke joined Entravision in 2005 as Deputy General Counsel and Vice President of Legal Affairs, and then served as General Counsel and Secretary since 2006. Before joining Entravision, he was an attorney at O'Melveny & Myers LLP, where he advised both public and private companies.
Jeffery A. Liberman, President and Chief Operating Officer
Mr. Liberman has been President and Chief Operating Officer of Entravision since March 2017. He has extensive experience in the television, radio, and digital industries, having led radio content development, operations management, sales growth, team management, traffic operations, digital operations, and television content curation at the company. He previously served as Chief Operating Officer from July 2012 to March 2017, and as President of the radio division from May 2001 to July 2012. Prior to Entravision's acquisition of Latin Communications Group Inc. in April 2000, Mr. Liberman was with that company since 1992.
Bill McNally, Chief Accounting Officer and Corporate Controller
Mr. McNally has served as Entravision's Chief Accounting Officer and Corporate Controller since May 2024. He previously held the position of Corporate Controller, starting in 2013. His tenure at Entravision also includes serving as Director of Financial Reporting from 2010 to 2013 and as Regional Controller from 2004 to 2010. Before joining Entravision, Mr. McNally worked as an Audit Manager at PwC.
Jeff DeMartino, General Counsel and Secretary
Mr. DeMartino has served as Entravision's General Counsel and Secretary since May 2024. He previously served as Deputy General Counsel, Executive Vice President of Digital and Assistant Secretary, starting in 2023, and as Deputy General Counsel since 2019. Mr. DeMartino joined Entravision in 2016 as Associate General Counsel. His earlier legal career included roles as an attorney at Morgan, Lewis & Bockius LLP and Simpson Thacher & Bartlett LLP.
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The following are clear emerging threats for Entravision Communications (EVC):
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Accelerated Shift to Privacy-Centric Digital Advertising: The ongoing and accelerating industry-wide transition towards a digital advertising ecosystem with stricter privacy controls and reduced reliance on third-party data (e.g., Google's eventual deprecation of third-party cookies, Apple's App Tracking Transparency framework, and evolving global privacy regulations like GDPR and CCPA) poses a significant emerging threat. Entravision's digital advertising segment, which relies on programmatic and data-driven solutions, must rapidly adapt its targeting, measurement, and attribution technologies to function effectively in a first-party data and privacy-compliant world. Failure to invest sufficiently in new methodologies, such as contextual targeting, privacy-enhancing technologies, and robust first-party data strategies, could lead to diminished campaign effectiveness, loss of competitive edge, and potential revenue decline as advertisers shift budgets to platforms better equipped for this new landscape.
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Rapid Disruption from Advanced AI in Advertising Technology: The rapid advancement and integration of Artificial Intelligence (AI) and Machine Learning (ML) are transforming the advertising technology landscape at an unprecedented pace. AI is increasingly critical for superior programmatic media buying, real-time bidding optimization, audience segmentation, hyper-personalization of creatives, fraud detection, and multi-touch attribution. Companies that are at the forefront of developing and deploying advanced AI solutions can offer significantly better campaign performance, efficiency, and ROI to advertisers. If Entravision's digital platforms and offerings do not continuously innovate and integrate state-of-the-art AI capabilities at a competitive rate against larger competitors or specialized AI-first ad tech firms, they risk being outmaneuvered in terms of efficiency, targeting precision, and overall effectiveness, potentially leading to clients diverting ad spend to more technologically advanced platforms.
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Entravision Communications (EVC) operates in two main segments: Advertising and Technology Services, and Media.
The addressable markets for their main products and services are as follows:
Advertising and Technology Services Segment
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Programmatic Advertising: This segment offers programmatic advertising and technology services globally through platforms like Smadex and Adwake.
- The global programmatic advertising market size was estimated at USD 678.37 billion in 2023 and is projected to reach USD 2,753.03 billion by 2030, with a CAGR of 22.8% from 2024 to 2030.
- Another estimate values the global programmatic advertising market at USD 64.21 billion in 2024, projected to reach USD 1,207.07 billion by 2032 with a CAGR of 44.3% from 2025 to 2032.
- The global programmatic advertising market size is estimated at USD 131.28 billion in 2024 and is expected to rise to USD 320.35 billion by 2033, experiencing a CAGR of 10.42%.
- North America held the largest global market share for programmatic advertising in 2023, at 32.6%, and is projected to have a market share of 25.8% (USD 6.89 billion) in 2024.
Media Segment
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Digital Advertising (U.S. & Global): Entravision provides digital marketing operations within its Media segment, targeting Latino audiences in the U.S..
- The global digital advertising market was estimated at USD 600 billion in 2024 and is expected to exceed USD 1,483 billion by 2034, growing at a CAGR of 9.47% from 2025 to 2034.
- The global digital advertising market size was also estimated at USD 488.40 billion in 2024 and is expected to reach USD 1,164.25 billion by 2030, growing at a CAGR of 15.4% from 2025 to 2030.
- The U.S. digital ad spending market size was evaluated at USD 157.23 billion in 2024 and is projected to be worth around USD 409 billion by 2034, growing at a CAGR of 10.03% from 2025 to 2034.
- North America dominated the digital advertising market with a share of over 31% in 2024.
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Television Advertising (U.S.): Entravision owns and operates television stations in the U.S., particularly targeting Hispanic and Latino communities.
- The U.S. television advertising market size was exhibited at USD 60.79 billion in 2024 and is projected to be worth around USD 93.29 billion by 2034, growing at a CAGR of 4.37% from 2025 to 2034.
- North America dominated the television advertising market by holding the largest share in 2024.
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Radio Advertising (U.S.): The company also owns and operates radio stations in the U.S., focusing on Hispanic audiences.
- Local radio advertising revenue in the U.S., including over-the-air and digital, is projected to hit USD 12.3 billion in 2025.
- The U.S. radio advertising market generated USD 28.75 billion in 2025 and is forecast to advance to USD 45.26 billion by 2030, registering a 9.5% CAGR from 2025 to 2030.
- North America retained a commanding 38% share of the radio advertising market in 2024. The United States accounted for over 93.20% of the radio advertising market in North America in 2024.
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Entravision Communications (EVC) is expected to drive future revenue growth over the next 2-3 years through a strategic focus on its Advertising Technology & Services (ATS) segment, enhancements in its Media segment's digital and local offerings, and leveraging political advertising cycles.
Here are 3-5 expected drivers of future revenue growth:
- Continued Expansion of Advertising Technology & Services (ATS) Segment: Entravision anticipates robust growth from its Advertising Technology & Services (ATS) segment, particularly driven by its programmatic ad purchasing platform, Smadex, and its mobile growth solutions business, Adwake. The company has been actively investing in this segment by expanding its sales team and geographic sales coverage, and strengthening its platform technology and AI capabilities. This focus has led to significant revenue increases, with the ATS segment's revenue more than doubling in Q3 2025 compared to Q3 2024. The company expects continued sequential quarterly growth in this area, although not at the exceptional Q3 2025 rate.
- Investments in AI Capabilities and Engineering for ATS: A significant driver for the ATS segment's future revenue growth is Entravision's ongoing investment in its engineering team and the integration of more powerful AI capabilities into its platform. These technological advancements are aimed at improving the overall platform and increasing sales capacity, thereby attracting more customers and higher spending per customer.
- Growth in Local Sales and Digital Operations within the Media Segment: Despite challenges in national advertising and retransmission consent revenue, Entravision is focused on driving revenue growth in its Media segment by expanding its local sales teams and digital sales operations. The company has made strategic decisions to increase its news capacity by adding morning news across its Univision markets and expanding weekend news in key locations, which involved hiring new employees. These investments in local content and sales infrastructure are expected to contribute to revenue growth.
- Leveraging Political Advertising Cycles: Entravision historically benefits from political advertising revenue, and the company is positioning itself for a strong political spending environment, particularly in the 2026 elections. This is especially relevant given the critical role of the Latino vote in congressional elections in the company's operating markets. The increase in political advertising revenue is expected to provide support for the Media segment's sales efforts.
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Share Repurchases
- As of March 31, 2024, Entravision had repurchased a total of 1.8 million shares of its Class A common stock under its current share repurchase program.
- The company did not repurchase any shares of Class A common stock during the three-month periods ended March 31, 2024, or March 31, 2023.
- From April 1, 2025, to June 30, 2025, the company repurchased no shares under its equity buyback plan, completing the repurchase of 1.7 million shares (1.97% of shares).
Share Issuance
- As of October 2025, Entravision Communications had 90,976,288 shares outstanding.
Outbound Investments
- In October 2020, Entravision acquired a majority stake in Cisneros Interactive, a digital advertising company serving the U.S. and Latin American markets.
- This investment was intended to enhance Entravision's digital product offerings and position the combined platforms as a leading digital advertising company in these markets.
Capital Expenditures
- Capital expenditures for the Media segment were $2.36 million in Q1 2025, $1.97 million in Q2 2025, and $1.15 million in Q3 2025.
- The company is investing in AI capabilities for its Advertising Technology & Services segment and expanding sales capacity for both its Media and ATS segments.
- Forecasted capital expenditures are $12 million for 2025, $17 million for 2026, and $25 million for 2027.
