Here are 1-3 brief analogies for Entravision Communications (EVC):

1. A smaller, digitally-savvy Univision.

2. Like Amazon, but specializing in advertising solutions to reach Hispanic audiences across TV, radio, and digital channels.

• Integrated Advertising Solutions: Provides end-to-end advertising services across digital, television, and audio platforms, primarily targeting Hispanic audiences.
• Digital Advertising Services: Offers comprehensive support for digital advertising, including commercial partnerships, billing, technology, strategic marketing, and training.
• Smadex Platform: A programmatic ad purchasing platform enabling advertisers to electronically purchase and manage data-driven advertising campaigns.
• Mobile Performance & Branding Solutions: Delivers managed services to advertisers for connecting with consumers and enhancing branding on mobile devices.
• Television & Radio Advertising Sales: Sells advertising spots and syndicated programming across its owned and operated television and Spanish-language radio stations.

Entravision Communications (EVC) primarily sells its advertising, media, and technology solutions to other companies, specifically advertisers and ad agencies, rather than directly to individuals.

The provided background description does not list the names of specific major customer companies. However, it states that Entravision serves advertisers from a wide range of industries, which represent its customer base:

• E-commerce
• Retail
• Entertainment
• Gaming
• Delivery services
• Financial technology
• Communications
• Lifestyle
• Travel

• Meta Platforms, Inc. (META)
• TikTok
• Spotify Technology S.A. (SPOT)
• X Corp.

Michael Christenson, Chief Executive Officer

Michael Christenson has served as Entravision's Chief Executive Officer since July 2023. His extensive background includes executive leadership roles in enterprise software at CA, Inc. (2005-2010) and observability at New Relic, Inc., where he was President and Chief Operating Officer (2019-2021) and a director (2018-2021). Before joining Entravision, he was a Managing Partner at Mayten Research, a private investment and advisory firm, from 2022 to 2023. Christenson also spent a significant portion of his career in investment banking, serving as a Managing Director at Allen & Company (2010-2019) and an investment banker at Salomon Brothers / Citigroup Global Markets (1987-2004), accumulating deep experience in Technology, Media, and Telecommunications (TMT) transactions. He has served on the board of various high-growth public and private technology companies.

Mark Boelke, Chief Financial Officer and Chief Operating Officer

Mark Boelke has served as Entravision's Chief Financial Officer and Treasurer since May 2024, and assumed the additional role of Chief Operating Officer in February 2026. He originally joined Entravision in 2005 as Deputy General Counsel and Vice President of Legal Affairs, becoming General Counsel and Secretary in 2006, a position he held until his appointment as CFO. Boelke has over three decades of business and legal experience, particularly within the media, advertising, and technology sectors, providing leadership in strategy, mergers and acquisitions, and corporate finance for Entravision. He holds a J.D. from the University of Minnesota Law School and a B.A. from St. Olaf College. Prior to his tenure at Entravision, he was an attorney at O'Melveny & Myers LLP.

Jeff DeMartino, Chief Legal Officer

Jeff DeMartino was promoted to Chief Legal Officer in March 2026, taking on expanded responsibilities for partnerships and operations. Before this, he was appointed General Counsel and Secretary in May 2024, succeeding Mark Boelke in that role. Prior to that, DeMartino served as Deputy General Counsel of Entravision.

Maria Martinez-Guzman, President of Entravision Media

Maria Martinez-Guzman was promoted to President of Entravision Media in March 2026. In this role, she oversees television and digital video programming, along with local and national sales for television-only markets. Her career includes over two decades at Univision, where she most recently served as Executive Vice President of News, heading programming for all daily Univision network news properties, and she previously worked at Entravision's McAllen office.

Eduardo Maytorena, President of Audio

Eduardo Maytorena was named President of Entravision Audio in March 2026. He is responsible for managing radio and digital audio programming, as well as local, network, and national sales for radio-only markets. Before his promotion, Maytorena held the position of Senior Vice President in Entravision's Los Angeles market.

The ongoing industry-wide shift towards enhanced digital privacy and data usage restrictions, including the deprecation of third-party cookies by major web browsers and stricter mobile application tracking policies such as Apple's App Tracking Transparency (ATT) framework, presents a clear emerging threat. These changes directly impact the efficacy of "data-driven advertising campaigns" and the functionality of programmatic ad purchasing platforms like Smadex, which are core components of Entravision's Digital segment and its suite of end-to-end digital advertising and mobile performance solutions.

Entravision Communications (EVC) operates in several addressable markets, spanning digital advertising solutions, television, and audio. The market sizes for their main products and services, delineated by region, are as follows:

Digital Advertising Solutions

• Global Programmatic Advertising Market: Entravision's digital advertising solutions, including its programmatic ad purchasing platform Smadex, operate within the global programmatic advertising market. This market was estimated at USD 678.37 billion in 2023 and is projected to reach USD 2,753.03 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 22.8% from 2024 to 2030. Another estimate places the global programmatic advertising market at over $550 billion in 2025.
• Global Digital Audio Advertising Market: The company also offers digital audio advertising solutions. The global audio advertising market is valued at over $38 billion in 2025. More specifically, the global digital audio advertising platform market size reached USD 8.3 billion in 2024 and is projected to grow to approximately USD 25.5 billion by 2033, with a CAGR of 13.7%.
• U.S. Hispanic Digital Advertising Market: While a precise market size specifically for U.S. Hispanic digital advertising is not a single reported figure, the U.S. Hispanic population holds significant economic power, estimated at $4.1 trillion in purchasing power as of 2025/2026. Despite this, Hispanic-focused advertising accounts for only about 4% of total U.S. ad spend. Less than 1% of digital ad spending from U.S. online retailers went to Spanish-language websites in Q1 2025, indicating a significant investment gap and an underserved market for digital advertising targeting this demographic.

Television

• U.S. Hispanic Television Advertising Market: For its 50 television stations, Entravision targets the U.S. Hispanic market. Similar to digital, a direct market size for U.S. Hispanic television advertising is not reported as a discrete value. However, the U.S. Hispanic population's buying power is substantial, at $4.1 trillion. This demographic accounts for nearly 20% of the U.S. population and leads in streaming consumption, with 55.8% of their total TV time spent on streaming platforms, compared to 46% for the overall U.S. population. Despite their high engagement, Hispanic-targeted media receives only about 4% of total U.S. advertising dollars. Ads on Spanish-language TV networks have shown to be 31% more effective than those on English-language TV over the past year.

Audio

• Global Traditional Radio Advertising Market: Entravision operates 46 Spanish-language radio stations and sells advertisements and syndicated radio programming. The global traditional radio advertising market boasted a substantial market volume of US$28.61 billion in 2023.
• U.S. Hispanic Radio Advertising Market: The U.S. Hispanic market represents a significant addressable audience for radio. Hispanic consumers command an estimated $2.6–$2.7 trillion in buying power in the mid-2020s, with some sources indicating over $4.1 trillion. Radio remains a strong platform for reaching this demographic, with 89% of Hispanic individuals aged 12 and older listening to radio weekly. Bicultural Latinos, representing nearly 40% of all U.S. Latinos, show 92% weekly listenership to broadcast radio. Despite this reach and influence, Hispanic-targeted media generally receive only about 4% of total U.S. advertising dollars.

Entravision Communications (EVC) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and market trends:

1. Continued Growth of the Advertising Technology & Services (ATS) Segment: The ATS segment, which includes platforms like Smadex and Adwake, has been identified as the primary growth engine for Entravision. This segment has consistently shown strong revenue increases, with a significant surge of 123% in the fourth quarter of 2025 compared to the same period in 2024, and a 90% increase for the full year 2025 versus 2024. This growth is attributed to an expanding base of monthly active advertisers and higher revenue generated per advertiser.
2. Expansion of Sales Teams and Geographic Footprint for ATS: Entravision is strategically investing in expanding its sales teams and increasing its geographic coverage to further penetrate markets for its ATS offerings. This expansion includes a focus on the U.S. market for mobile advertising and Connected TV, as well as international growth in regions such as Latin America, Europe, Africa, and Asia.
3. Enhanced AI Capabilities and Platform Technology within ATS: The company is making strategic investments in engineering, artificial intelligence (AI) capabilities, and its proprietary technology platform within the ATS segment. These technological advancements aim to improve the efficiency and effectiveness of its advertising solutions, thereby attracting more advertisers and increasing revenue per client.
4. Political Advertising Revenue in the Media Segment: Although Entravision's traditional Media segment has experienced declines, political advertising revenue is a significant cyclical driver, particularly during election years. Management has expressed optimism for a strong political spending environment in 2026, which is expected to provide a substantial boost to the Media segment's revenue.

Capital Allocation Decisions for Entravision Communications (EVC)

Share Issuance

• Entravision Communications' shares outstanding have shown an increase over the last five years, rising from 84.29 million in 2020 to 90.97 million in 2025.

Outbound Investments

• In May 2023, Entravision acquired BCNMonetize, a Barcelona-based company that offers branding, influencer, advertising, and mobile marketing services.
• The company closed the acquisition of MediaDonuts, a digital marketing performance and branding company with operations across seven countries in the Asia-Pacific region, in July 2021.
• In November 2021, Entravision Communications acquired 365 Digital Media (Pty) Ltd for approximately $1.9 million in cash, with potential earn-out payments based on EBITDA targets for 2022, 2023, and 2024.
• Entravision announced in March 2026 that it had acquired Playback Rewards' core technology, platform, and product IP assets, intending to integrate them into Adwake to develop loyalty rewards platforms.

Capital Expenditures

• Capital expenditures for the last 12 months (as of March 2026) were approximately $7.14 million.
• Full-year 2024 capital expenditures were projected to be approximately $7 million, which was significantly lower than the prior year due to the completion of a new office headquarters.
• The primary focus of capital expenditures includes strategic investments in AI capabilities, engineering, and expanding sales capacity, particularly within the Advertising Technology and Services (ATS) segment, to drive revenue growth.