Why Highlander Is The Most Important Vehicle For Toyota Right Now
SUV sales have been driving Toyota’s truck sales growth in the U.S. over the last five years. Trucks is Toyota’s biggest division and the U.S. its biggest market.
Among SUVs, Toyota Highlander has been the biggest growth driver contributing nearly 70% of the increase over the last five years.
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Notes:
1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Toyota Motor
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