What’s Driving Toyota’s Truck Sales In The U.S.

-16.80%
Downside
252
Market
209
Trefis
TM: Toyota Motor logo
TM
Toyota Motor

The U.S. is Toyota’s biggest market and Toyota’s truck division has contributed close to half its growth in unit sales over the past five years.

toyota us sales

Among trucks, SUVs, which include RAV4 and Highlander, has been the biggest contributor.

toyota truck

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com

2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for Toyota Motor

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