How Have The Prepaid Subscriber Bases Of The Big Four U.S. Carriers Trended Over The Last 5 Years?

March 30th, 2016 by Trefis Team
+9.22%
Upside
16.75
Market
18.29
Trefis
T: AT&T logo
T
AT&T

While prepaid connections are less valuable for wireless carriers, they are becoming increasingly important in a saturating U.S. wireless market, given the lower customer acquisition costs and opportunities for up-selling postpaid services. Below, we take a look at how the prepaid subscriber bases of the big four U.S. wireless carriers have trended over the last five years.

Prepaid_5y_1

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Notes:

1) The purpose of these analyses is to help readers focus on a few important things. We hope such lean communication sparks thinking, and encourages readers to comment and ask questions on the comment section, or email content@trefis.com
2) Figures mentioned are approximate values to help our readers remember the key concepts more intuitively. For precise figures, please refer to our complete analysis for  AT&T , Verizon , Sprint