How Low Can RUM Really Go In A Market Crash?
To accurately assess risk, investors must look at how an asset behaves when the system breaks. In the 5 major market dislocations since it began trading, Rumble (RUM) has averaged a -27% contraction, compared to the S&P 500’s -13% drop.
If you are an investor in RUM stock, you might be asking: if the macroeconomic environment fractures, how far can this stock actually fall?
One of the ways to understand this is to simply see how the stock has performed during past market crashes.
How Does It Handle Rate & Valuation Shock?
Summer-Fall 2023 Five Percent Yield Shock (Jul 2023 to Dec 2023)
- Strong economic data forced markets to abandon rate cut hopes. The 10-year yield breached 5% on October 19, driven by record issuance.
- Higher rates repriced yield-sensitive sectors like utilities and REITs. The selloff ended in mid October when CPI prints signaled that rates had peaked.
RUM stock experienced -45% drawdown during this event, compared to -9.5% for the S&P and -17% for bonds.
What Happens During Sovereign & Geopolitical Risk?
2025 US Tariff Shock (Feb 2025 to Jun 2025)
- The Trump administration announced 145% tariffs on Chinese imports on April 2, 2025, representing the most aggressive trade action since the 1930s.
- Equities and the dollar fell simultaneously, signaling lost confidence. Supply chain disruptions and small-cap input inflation drove broad declines, affecting nearly all sectors.
RUM stock saw -39% drawdown vs -19% for the S&P and -3.8% for bonds.
How It Fares During Credit & Liquidity Crises?
2023 SVB Regional Banking Crisis (Feb 2023 to Jul 2023)
- SVB’s long-duration Treasury portfolio was destroyed by rising rates. A March 8, 2023 loss disclosure triggered an instantaneous bank run accelerated by social media.
- The FDIC seized SVB, Signature, and First Republic. Contagion was contained through deposit backstops and the Fed’s Bank Term Funding Program emergency liquidity.
The drawdown for RUM stood at -14% compared to -6.7% for the S&P and -4.3% for bonds.
Past Market Shock Drawdowns Summarized For RUM
| Shock Event | S&P | Bonds | Sector | Stock |
|---|---|---|---|---|
| 2022 Inflation Shock & Fed Tightening | -24% | -35% | -39% | -37% |
| 2023 SVB Regional Banking Crisis | -6.7% | -4.3% | -6.2% | -14% |
| Summer-Fall 2023 Five Percent Yield Shock | -9.5% | -17% | -4.0% | -45% |
| 2024 Yen Carry Trade Unwind | -7.8% | -1.2% | -6.4% | -1.6% |
| 2025 US Tariff Shock | -19% | -3.8% | -18% | -39% |
[1] 2022 Inflation Shock & Fed Tightening: 9.1% CPI forced aggressive rate hikes, crushing both stocks and bonds simultaneously.
[2] 2023 SVB Regional Banking Crisis: SVB’s rate-driven bond losses triggered a social-media bank run, seized by FDIC.
[3] Summer-Fall 2023 Five Percent Yield Shock: Strong economic data pushed 10-year yields to 5%, compressing yield-sensitive sector valuations.
[4] 2024 Yen Carry Trade Unwind: BOJ rate hike unwound yen carry trades, briefly crashing tech stocks globally.
[5] 2025 US Tariff Shock: 145% China tariffs crashed equities and the dollar on supply chain disruption fears.
So What Can You Do For Your Investments?
While the headline panic over macroeconomic shocks can be deafening, letting fear dictate your trades leaves your portfolio highly exposed. Drawdowns of this magnitude are embedded in RUM’s historical profile. If the thesis for owning the business remains intact, a steep contraction during a Rate & Valuation Shock environment should be viewed as the baseline expectation, not a fundamental failure.
This is where rule-based portfolio investment approach, such as Trefis High Quality Portfolio (HQ) makes a difference. It allows you to stay invested when markets are fearful and volatile by dampening the risk. HQ has returned > 105% since inception.