Rumble (RUM)
Market Price (11/18/2025): $5.26 | Market Cap: $1.4 BilSector: Communication Services | Industry: Interactive Media & Services
Rumble (RUM)
Market Price (11/18/2025): $5.26Market Cap: $1.4 BilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -21% | Weak multi-year price returns2Y Excs Rtn is -35%, 3Y Excs Rtn is -124% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -121 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -116% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 32% | Expensive valuation multiplesP/SPrice/Sales ratio is 13x | |
| Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Social Media & Creator Economy. Themes include Video Streaming, Social Media Platforms, Show more. | Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -59%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -63% | |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -26% | ||
| High stock price volatilityVol 12M is 114% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -21% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 32% |
| Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Social Media & Creator Economy. Themes include Video Streaming, Social Media Platforms, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -35%, 3Y Excs Rtn is -124% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -121 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -116% |
| Expensive valuation multiplesP/SPrice/Sales ratio is 13x |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -59%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -63% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -26% |
| High stock price volatilityVol 12M is 114% |
Market Valuation & Key Metrics
RUM Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are five key points explaining why Rumble (RUM) stock moved by -37.8% during the approximate time period from July 31, 2025, to today (November 18, 2025):
1. Declining Monthly Active Users (MAUs). Rumble reported a decrease in Monthly Active Users (MAUs) to 47 million in the third quarter of 2025, down from 51 million in the second quarter of 2025 and a more significant drop from 67 million in 2024. This decline was attributed to a slowdown in news and political commentary outside of a U.S. election cycle and seasonal factors, indicating challenges in maintaining audience engagement on its core video platform.
2. Revenue Miss and Stagnant Top-Line Growth. For the third quarter of 2025, Rumble's revenue was $24.8 million, which was a slight decrease compared to $25.1 million in the third quarter of 2024 and missed analyst estimates of $26.86 million. This suggests that the company faced difficulties in significantly growing its revenue.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| RUM Return | - | - | -45% | -25% | 190% | -60% | -52% |
| Peers Return | 37% | -10% | -10% | 16% | 6% | -16% | 13% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 13% | 107% |
Monthly Win Rates [3] | |||||||
| RUM Win Rate | - | 38% | 50% | 33% | 50% | 20% | |
| Peers Win Rate | 15% | 10% | 8% | 12% | 10% | 49% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| RUM Max Drawdown | - | - | -45% | -26% | -24% | -57% | |
| Peers Max Drawdown | -9% | -12% | -12% | 0% | -6% | -19% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: Z, TTGT, GIBO, NXDR, STUB.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 11/17/2025 (YTD)
How Low Can It Go
| Event | RUM | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -73.6% | -25.4% |
| % Gain to Breakeven | 279.5% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
Compare to Z, TTGT, GIBO, NXDR, STUB
In The Past
Rumble's stock fell -73.6% during the 2022 Inflation Shock from a high on 9/19/2022. A -73.6% loss requires a 279.5% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| With Rumble Stock Sliding, Have You Assessed The Risk? | Return | ||
| Rumble Earnings Notes | |||
| Rumble (RUM) Operating Cash Flow Comparison | Financials | ||
| Rumble (RUM) EBITDA Comparison | Financials | ||
| Rumble (RUM) Revenue Comparison | Financials | ||
| Rumble (RUM) Debt Comparison | Financials | ||
| Rumble (RUM) Net Income Comparison | Financials | ||
| Rumble (RUM) Tax Expense Comparison | Financials | ||
| Rumble (RUM) Operating Income Comparison | Financials | ||
| Why Rumble Stock Moved: RUM Stock Has Lost 60% Since 2024 Fiscal End, Primarily Due To Unfavorable Change In Price To Sales Multiple (P/S) | |||
| ARTICLES | |||
| What’s Happening With Rumble Stock? | December 24th, 2024 |
Trade Ideas
Select past ideas related to RUM. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -22.0% | -22.0% | -22.0% |
| 10032025 | CABO | Cable One | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | -40.0% | -40.0% | -40.0% |
| 09122025 | DV | DoubleVerify | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -21.4% | -21.4% | -27.9% |
| 07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -17.2% | -17.2% | -17.9% |
| 05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -18.0% | -18.0% | -18.0% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -22.0% | -22.0% | -22.0% |
| 10032025 | CABO | Cable One | Special | Short Squeeze PotentialShort Squeeze PotentialHas potential for a short squeeze. High short interest, rising short interest and high debt. | -40.0% | -40.0% | -40.0% |
| 09122025 | DV | DoubleVerify | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -21.4% | -21.4% | -27.9% |
| 07312025 | CMCSA | Comcast | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -17.2% | -17.2% | -17.9% |
| 05312025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | -18.0% | -18.0% | -18.0% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Rumble
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 5.13 |
| Mkt Cap | 1.0 |
| Rev LTM | 299 |
| Op Inc LTM | -86 |
| FCF LTM | -11 |
| FCF 3Y Avg | -35 |
| CFO LTM | -4 |
| CFO 3Y Avg | -34 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 15.2% |
| Rev Chg 3Y Avg | 7.0% |
| Rev Chg Q | 14.0% |
| QoQ Delta Rev Chg LTM | 3.3% |
| Op Mgn LTM | -24.6% |
| Op Mgn 3Y Avg | -56.9% |
| QoQ Delta Op Mgn LTM | 1.9% |
| CFO/Rev LTM | -0.8% |
| CFO/Rev 3Y Avg | -15.3% |
| FCF/Rev LTM | -2.7% |
| FCF/Rev 3Y Avg | -15.6% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1.0 |
| P/S | 4.6 |
| P/EBIT | -9.5 |
| P/E | -7.4 |
| P/CFO | 9.5 |
| Total Yield | -15.9% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | -2.3% |
| D/E | 0.0 |
| Net D/E | -0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -20.8% |
| 3M Rtn | -19.0% |
| 6M Rtn | -41.6% |
| 12M Rtn | -6.4% |
| 3Y Rtn | 23.4% |
| 1M Excs Rtn | -20.9% |
| 3M Excs Rtn | -21.5% |
| 6M Excs Rtn | -53.5% |
| 12M Excs Rtn | -23.0% |
| 3Y Excs Rtn | -51.0% |
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 11/10/2025 | 11.4% | ||
| 8/11/2025 | 3.0% | 0.3% | -4.7% |
| 3/25/2025 | 0.2% | -11.7% | -1.0% |
| 11/12/2024 | -10.0% | -16.8% | 19.6% |
| 8/12/2024 | 5.4% | 11.5% | -9.7% |
| 3/27/2024 | -4.9% | -21.5% | -23.2% |
| 11/13/2023 | 5.3% | 13.3% | 5.1% |
| 8/14/2023 | -14.0% | -15.4% | -14.9% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 6 | 3 | 2 |
| # Negative | 4 | 7 | 8 |
| Median Positive | 5.4% | 11.5% | 12.4% |
| Median Negative | -9.6% | -13.6% | -11.1% |
| Max Positive | 11.4% | 13.3% | 19.6% |
| Max Negative | -14.0% | -21.5% | -45.1% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8112025 | 10-Q 6/30/2025 |
| 3312025 | 5082025 | 10-Q 3/31/2025 |
| 12312024 | 3252025 | 10-K 12/31/2024 |
| 9302024 | 11122024 | 10-Q 9/30/2024 |
| 6302024 | 8122024 | 10-Q 6/30/2024 |
| 3312024 | 5142024 | 10-Q 3/31/2024 |
| 12312023 | 3272024 | 10-K 12/31/2023 |
| 9302023 | 11132023 | 10-Q 9/30/2023 |
| 6302023 | 8142023 | 10-Q 6/30/2023 |
| 3312023 | 5152023 | 10-Q 3/31/2023 |
| 12312022 | 3302023 | 10-K 12/31/2022 |
| 9302022 | 11142022 | 10-Q 9/30/2022 |
| 12312021 | 8122022 | 424B3 12/31/2021 |
| 12312020 | 2142022 | S-4 12/31/2020 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |