Rumble (RUM)
Market Price (12/4/2025): $7.65 | Market Cap: $2.0 BilSector: Communication Services | Industry: Interactive Media & Services
Rumble (RUM)
Market Price (12/4/2025): $7.65Market Cap: $2.0 BilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -12% | Weak multi-year price returns3Y Excs Rtn is -89% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -121 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -116% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 32% | Expensive valuation multiplesP/SPrice/Sales ratio is 22x | |
| Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Social Media & Creator Economy. Themes include Video Streaming, Social Media Platforms, Show more. | Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -59%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -63% | |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -17% | ||
| High stock price volatilityVol 12M is 114% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -12% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 32% |
| Megatrend and thematic driversMegatrends include Digital Content & Streaming, and Social Media & Creator Economy. Themes include Video Streaming, Social Media Platforms, Show more. |
| Weak multi-year price returns3Y Excs Rtn is -89% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -121 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -116% |
| Expensive valuation multiplesP/SPrice/Sales ratio is 22x |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -59%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -63% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -17% |
| High stock price volatilityVol 12M is 114% |
Valuation, Metrics & Events
RUM Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are key points highlighting Rumble's (RUM) stock movement for the approximate time period from August 31, 2025, to December 4, 2025:
1. Rumble's Q3 2025 Earnings Release and Post-Report Rebound: Despite reporting an EPS of -$0.08 and revenue of $24.76 million, both missing analyst estimates, Rumble's stock saw a significant positive reaction. The stock soared 31% on November 10, 2025, after the earnings release, and climbed approximately 15% since the report as of December 3, 2025, indicating investors found underlying positives in the company's performance or future outlook.
2. Acquisition of AI Infrastructure Company Northern Data: On November 10, 2025, alongside its Q3 earnings, Rumble announced a $767 million all-stock acquisition of German AI firm Northern Data. This strategic move into artificial intelligence was viewed as a bold step to accelerate Rumble's technological capabilities and expand its global presence, shifting investor sentiment towards optimism for future growth.
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Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| RUM Return | - | - | -45% | -25% | 190% | -45% | -34% |
| Peers Return | 43% | 24% | -25% | 25% | 3% | 7% | 83% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| RUM Win Rate | - | 38% | 50% | 33% | 50% | 20% | |
| Peers Win Rate | 27% | 35% | 18% | 35% | 27% | 65% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| RUM Max Drawdown | - | - | -45% | -26% | -24% | -60% | |
| Peers Max Drawdown | -13% | -12% | -28% | -8% | -17% | -19% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: Z, ZIP, STUB, WSHP, GOOGL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | RUM | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -73.6% | -25.4% |
| % Gain to Breakeven | 279.5% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
Compare to Z, ZIP, STUB, WSHP, GOOGL
In The Past
Rumble's stock fell -73.6% during the 2022 Inflation Shock from a high on 9/19/2022. A -73.6% loss requires a 279.5% gain to breakeven.
Preserve Wealth
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Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Is Rumble Stock Built to Withstand a Pullback? | Return | ||
| Rumble Earnings Notes | |||
| Rumble (RUM) Operating Cash Flow Comparison | Financials | ||
| Rumble (RUM) EBITDA Comparison | Financials | ||
| Rumble (RUM) Revenue Comparison | Financials | ||
| Rumble (RUM) Debt Comparison | Financials | ||
| Rumble (RUM) Net Income Comparison | Financials | ||
| Rumble (RUM) Tax Expense Comparison | Financials | ||
| Rumble (RUM) Operating Income Comparison | Financials | ||
| Why Rumble Stock Moved: RUM Stock Has Lost 38% Since 2021 Fiscal End, Primarily Due To Unfavorable Change In Revenues | |||
| ARTICLES | |||
| What’s Happening With Rumble Stock? | December 24th, 2024 |
Trade Ideas
Select past ideas related to RUM. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 2.9% | 2.9% | 0.0% | |
| 11212025 | TMUS | T-Mobile US | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 0.8% | 0.8% | -1.2% |
| 11212025 | Z | Zillow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 1.3% | 1.3% | 0.0% |
| 11072025 | IRDM | Iridium Communications | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -0.5% | -0.5% | -5.6% |
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -22.5% | -22.5% | -25.6% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | PINS | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 2.9% | 2.9% | 0.0% | |
| 11212025 | TMUS | T-Mobile US | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 0.8% | 0.8% | -1.2% |
| 11212025 | Z | Zillow | Monopoly | MY | Getting CheaperMonopoly-Like with P/S DeclineLarge cap with monopoly-like margins or cash flow generation and getting cheaper based on P/S multiple | 1.3% | 1.3% | 0.0% |
| 11072025 | IRDM | Iridium Communications | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -0.5% | -0.5% | -5.6% |
| 10032025 | TTD | Trade Desk | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | -22.5% | -22.5% | -25.6% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Rumble
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 43.40 |
| Mkt Cap | 10.2 |
| Rev LTM | 1,466 |
| Op Inc LTM | -59 |
| FCF LTM | 78 |
| FCF 3Y Avg | 122 |
| CFO LTM | 217 |
| CFO 3Y Avg | 226 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 14.3% |
| Rev Chg 3Y Avg | 9.0% |
| Rev Chg Q | 13.8% |
| QoQ Delta Rev Chg LTM | 3.2% |
| Op Mgn LTM | -4.9% |
| Op Mgn 3Y Avg | -2.5% |
| QoQ Delta Op Mgn LTM | 0.8% |
| CFO/Rev LTM | 10.2% |
| CFO/Rev 3Y Avg | 14.4% |
| FCF/Rev LTM | 3.9% |
| FCF/Rev 3Y Avg | 9.0% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 10.2 |
| P/S | 7.6 |
| P/EBIT | -32.7 |
| P/E | -8.1 |
| P/CFO | 21.3 |
| Total Yield | -6.0% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 2.3% |
| D/E | 0.0 |
| Net D/E | -0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 12.7% |
| 3M Rtn | 5.2% |
| 6M Rtn | -2.8% |
| 12M Rtn | -1.2% |
| 3Y Rtn | 41.7% |
| 1M Excs Rtn | 12.7% |
| 3M Excs Rtn | 0.2% |
| 6M Excs Rtn | -17.5% |
| 12M Excs Rtn | -15.0% |
| 3Y Excs Rtn | -23.4% |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8112025 | 10-Q 6/30/2025 |
| 3312025 | 5082025 | 10-Q 3/31/2025 |
| 12312024 | 3252025 | 10-K 12/31/2024 |
| 9302024 | 11122024 | 10-Q 9/30/2024 |
| 6302024 | 8122024 | 10-Q 6/30/2024 |
| 3312024 | 5142024 | 10-Q 3/31/2024 |
| 12312023 | 3272024 | 10-K 12/31/2023 |
| 9302023 | 11132023 | 10-Q 9/30/2023 |
| 6302023 | 8142023 | 10-Q 6/30/2023 |
| 3312023 | 5152023 | 10-Q 3/31/2023 |
| 12312022 | 3302023 | 10-K 12/31/2022 |
| 9302022 | 11142022 | 10-Q 9/30/2022 |
| 12312021 | 8122022 | 424B3 12/31/2021 |
| 12312020 | 2142022 | S-4 12/31/2020 |
External Quote Links
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| SeekingAlpha | ValueLine |
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| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |