Salesforce Stock vs Competition: Who Wins?

+44.44%
Upside
194
Market
280
Trefis
CRM: Salesforce logo
CRM
Salesforce

Salesforce‘s stock has underperformed over the past year, but how does it truly stack up against peers navigating the evolving enterprise software landscape? A closer look reveals solid profitability and strong free cash flow generation, coupled with a moderate valuation, yet its revenue growth is more tempered amidst fierce competition from rapidly scaling niche cloud and SaaS pure-plays.

  • Profitability: CRM’s 22.0% operating margin, while solid, trails MSFT’s 46.7%, reflecting MSFT’s diversified cloud and software dominance.
  • Growth: CRM’s 8.4% revenue growth lags peers, indicating slower AI monetization and cautious enterprise spending impacting core CRM.
  • Valuation: CRM’s stock fell 43.2%, underperforming MSFT/ORCL, and at 24.2 PE, signals investor concern over AI monetization and growth.

Here’s how Salesforce stacks up across size, valuation, and profitability versus key peers.

  CRM MSFT ORCL ADBE NOW HUBS
Market Cap ($ Bil) 174.7 2,949.1 441.0 108.6 110.0 13.0
Revenue ($ Bil) 40.3 305.5 61.0 23.8 13.3 3.1
PE Ratio 24.2 24.7 28.6 15.2 63.0 282.6
LTM Revenue Growth 8.4% 16.7% 11.1% 10.5% 20.9% 19.2%
LTM Operating Margin 22.0% 46.7% 31.9% 36.6% 13.7% 0.4%
LTM FCF Margin 32.0% 25.3% -21.6% 41.4% 34.1% 18.4%
12M Market Return -43.2% -2.1% -10.7% -43.4% -46.3% -69.5%

For more details on Salesforce, read Buy or Sell CRM Stock. Below we compare CRM’s growth, margin, and valuation with peers across years

Trefis

Revenue Growth Comparison

Relevant Articles
  1. Salesforce Stock To $262?
  2. The Hidden Dangers Facing Salesforce Stock
  3. Would You Still Hold Salesforce Stock If It Fell Another 30%?
  4. Salesforce Stock To $247?
  5. Is the Market Overlooking Salesforce Stock’s Next Move?
  6. High Margins, 48% Discount: Buy Salesforce Stock Now

  LTM 2025 2024 2023
CRM 8.4% 8.7% 11.2% 18.3%
MSFT 16.7% 14.9% 15.7% 6.9%
ORCL 11.1% 8.4% 6.0% 17.7%
ADBE 10.5% 10.5% 10.8% 10.2%
NOW 20.9% 20.9% 22.4% 23.8%
HUBS 19.2% 19.2% 21.1% 25.4%

Operating Margin Comparison

  LTM 2025 2024 2023
CRM 22.0% 20.2% 17.2% 5.9%
MSFT 46.7% 45.6% 44.6% 41.8%
ORCL 31.9% 31.5% 30.3% 27.6%
ADBE 36.6% 36.6% 36.0% 34.3%
NOW 13.7% 13.7% 12.4% 8.5%
HUBS 0.4% 0.4% -2.4% -4.8%

PE Ratio Comparison

  LTM 2025 2024 2023
CRM 24.2 41.1 78.7 1255.0
MSFT 24.7 35.3 35.5 38.7
ORCL 28.6 43.7 43.7 33.4
ADBE 15.2 20.9 35.8 50.2
NOW 63.0 90.9 153.1 83.3
HUBS 282.6 458.5 7705.1 -176.0

Still not sure about CRM stock? Consider portfolio approach.

The Asset Allocation Edge For Managing Large Accounts

Single stocks introduce single points of failure for your clients. A diversified multi-asset model helps you manage risk and keep clients invested through market turbulence.

The asset allocation framework of Trefis’ Boston-based wealth management partner yielded positive returns during the 2008-09 period when the S&P lost more than 40%. For advisors, our partner offers a proven strategy that incorporates Trefis’ High Quality Portfolio, which has returned >105% since inception, to manage risk and allocate funds intelligently across sectors and asset classes.