Tearsheet

Deckers Outdoor (DECK)


Market Price (3/28/2026): $93.8 | Market Cap: $13.5 Bil
Sector: Consumer Discretionary | Industry: Footwear

Deckers Outdoor (DECK)


Market Price (3/28/2026): $93.8
Market Cap: $13.5 Bil
Sector: Consumer Discretionary
Industry: Footwear

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.7%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.6%, FCF Yield is 6.9%
Weak multi-year price returns
2Y Excs Rtn is -61%, 3Y Excs Rtn is -32%
Key risks
DECK key risks include [1] its dependence on a limited supply of quality sheepskin for its UGG brand and [2] its significant sales concentration in the UGG and HOKA brands.
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13%
  
2 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
  
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 19%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%
  
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.
  
0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.7%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.6%, FCF Yield is 6.9%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13%
2 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24%
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 19%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17%
4 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.
5 Weak multi-year price returns
2Y Excs Rtn is -61%, 3Y Excs Rtn is -32%
6 Key risks
DECK key risks include [1] its dependence on a limited supply of quality sheepskin for its UGG brand and [2] its significant sales concentration in the UGG and HOKA brands.

Valuation, Metrics & Events

Price Chart

Why The Stock Moved

Qualitative Assessment

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Deckers Outdoor (DECK) stock has gained about 5% since 11/30/2025 because of the following key factors:

1. Strong Q3 Fiscal Year 2026 Financial Performance and Raised Full-Year Guidance.

Deckers Outdoor reported exceptional third-quarter fiscal year 2026 results on January 29, 2026, significantly exceeding analyst expectations. The company posted diluted earnings per share (EPS) of $3.33, beating the consensus estimate of $2.77 by $0.56. Quarterly revenue increased by 7.1% year-over-year to $1.96 billion, surpassing the consensus estimate of $1.87 billion. Furthermore, management raised its full-year fiscal 2026 revenue guidance to a range of $5.4 billion to $5.425 billion and its diluted EPS guidance to $6.80 to $6.85, indicating a projected 7-8% growth.

2. Sustained Strong Demand and Growth for Core Brands HOKA and UGG.

The robust financial performance was largely driven by the continued strong momentum of Deckers' key brands. HOKA brand revenue grew 18% in Q3 fiscal year 2026, while UGG achieved record quarterly revenue of $1.3 billion. For the full fiscal year 2026, HOKA is expected to deliver mid-teens revenue growth and UGG mid-single-digit increases, both at the higher end of previous guidance, reflecting persistent global demand and successful brand management.

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Stock Movement Drivers

Fundamental Drivers

The 6.8% change in DECK stock from 11/30/2025 to 3/27/2026 was primarily driven by a 2.5% change in the company's Total Revenues ($ Mil).
(LTM values as of)113020253272026Change
Stock Price ($)88.0394.056.8%
Change Contribution By: 
Total Revenues ($ Mil)5,2445,3752.5%
Net Income Margin (%)19.4%19.3%-0.1%
P/E Multiple12.813.02.0%
Shares Outstanding (Mil)1471442.3%
Cumulative Contribution6.8%

LTM = Last Twelve Months as of date shown

Market Drivers

11/30/2025 to 3/27/2026
ReturnCorrelation
DECK6.8% 
Market (SPY)-5.3%29.2%
Sector (XLY)-10.4%28.5%

Fundamental Drivers

The -21.4% change in DECK stock from 8/31/2025 to 3/27/2026 was primarily driven by a -27.8% change in the company's P/E Multiple.
(LTM values as of)83120253272026Change
Stock Price ($)119.6394.05-21.4%
Change Contribution By: 
Total Revenues ($ Mil)5,1255,3754.9%
Net Income Margin (%)19.3%19.3%0.2%
P/E Multiple18.113.0-27.8%
Shares Outstanding (Mil)1491443.7%
Cumulative Contribution-21.4%

LTM = Last Twelve Months as of date shown

Market Drivers

8/31/2025 to 3/27/2026
ReturnCorrelation
DECK-21.4% 
Market (SPY)0.6%24.3%
Sector (XLY)-8.5%33.5%

Fundamental Drivers

The -32.5% change in DECK stock from 2/28/2025 to 3/27/2026 was primarily driven by a -42.0% change in the company's P/E Multiple.
(LTM values as of)22820253272026Change
Stock Price ($)139.3694.05-32.5%
Change Contribution By: 
Total Revenues ($ Mil)4,9245,3759.2%
Net Income Margin (%)19.1%19.3%1.1%
P/E Multiple22.513.0-42.0%
Shares Outstanding (Mil)1521445.4%
Cumulative Contribution-32.5%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2025 to 3/27/2026
ReturnCorrelation
DECK-32.5% 
Market (SPY)9.8%45.5%
Sector (XLY)-1.3%51.6%

Fundamental Drivers

The 35.5% change in DECK stock from 2/28/2023 to 3/27/2026 was primarily driven by a 50.5% change in the company's Total Revenues ($ Mil).
(LTM values as of)22820233272026Change
Stock Price ($)69.3994.0535.5%
Change Contribution By: 
Total Revenues ($ Mil)3,5725,37550.5%
Net Income Margin (%)13.8%19.3%39.9%
P/E Multiple22.313.0-41.5%
Shares Outstanding (Mil)15914410.0%
Cumulative Contribution35.5%

LTM = Last Twelve Months as of date shown

Market Drivers

2/28/2023 to 3/27/2026
ReturnCorrelation
DECK35.5% 
Market (SPY)69.4%43.9%
Sector (XLY)49.0%46.4%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
DECK Return28%9%67%82%-49%-10%96%
Peers Return26%-34%0%23%-20%-13%-27%
S&P 500 Return27%-19%24%23%16%-5%72%

Monthly Win Rates [3]
DECK Win Rate75%50%67%67%33%33% 
Peers Win Rate60%30%52%50%42%40% 
S&P 500 Win Rate75%42%67%75%67%33% 

Max Drawdowns [4]
DECK Max Drawdown-3%-38%-2%-2%-61%-10% 
Peers Max Drawdown-11%-53%-24%-17%-39%-16% 
S&P 500 Max Drawdown-1%-25%-1%-2%-15%-5% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: NKE, ONON, CROX, VFC, COLM. See DECK Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 3/27/2026 (YTD)

How Low Can It Go

Unique KeyEventDECKS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-48.4%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven94.0%34.1%
2022 Inflation ShockTime to BreakevenTime to Breakeven308 days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-54.7%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven120.7%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven76 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-26.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven35.5%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven108 days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-77.1%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven337.3%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven473 days1,480 days

Compare to NKE, ONON, CROX, VFC, COLM

In The Past

Deckers Outdoor's stock fell -48.4% during the 2022 Inflation Shock from a high on 9/16/2021. A -48.4% loss requires a 94.0% gain to breakeven.

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About Deckers Outdoor (DECK)

Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high-performance activities. The company offers premium footwear, apparel, and accessories under the UGG brand name; sandals, shoes, and boots under the Teva brand name; and relaxed casual shoes and sandals under the Sanuk brand name. It also provides footwear and apparel for ultra-runners and athletes under the Hoka brand name; and fashion casual footwear using sheepskin and other plush materials under the Koolaburra brand. The company sells its products through department stores, domestic independent action sports and outdoor specialty footwear retailers, and larger national retail chains, as well as online retailers. It also sells its products directly to consumers through its retail stores and e-commerce Websites, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2021, it had 140 retail stores, including 71 concept stores and 69 outlet stores worldwide. The company was founded in 1973 and is headquartered in Goleta, California.

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1. A footwear-focused VF Corporation.

2. Like Gap Inc., but for a diverse portfolio of footwear brands rather than apparel.

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  • UGG products: Premium footwear, apparel, and accessories, often featuring sheepskin and other plush materials.
  • Teva products: Sandals, shoes, and boots designed for various activities.
  • Sanuk products: Relaxed casual shoes and sandals.
  • Hoka products: Performance footwear and apparel specifically for ultra-runners and athletes.
  • Koolaburra products: Fashion casual footwear, frequently utilizing sheepskin and other plush materials.

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Deckers Outdoor Corporation (DECK) sells its products through various channels, including department stores, domestic independent action sports and outdoor specialty footwear retailers, larger national retail chains, and online retailers (B2B wholesale). However, the specific names of these major customer companies are not provided in the background information.

Deckers Outdoor also sells its products directly to individual consumers through its own retail stores and e-commerce websites. Based on its brand portfolio, the company serves the following categories of individual customers:

  • Athletes and Active Lifestyle Enthusiasts: This category includes ultra-runners and athletes who purchase performance footwear and apparel under the Hoka brand, as well as individuals seeking durable and functional sandals, shoes, and boots for outdoor activities and an active lifestyle from the Teva brand. These customers prioritize performance, comfort, and durability for high-performance activities and outdoor adventures.
  • Casual Lifestyle and Comfort Seekers: This broad category encompasses consumers looking for premium, comfortable, and stylish footwear, apparel, and accessories for everyday wear. Brands like UGG cater to those desiring luxury, warmth, and on-trend casual styles, while Sanuk appeals to individuals seeking relaxed, comfortable, and casual shoes and sandals. These customers value comfort, style, and ease of wear in their daily lives.
  • Fashion-Conscious Consumers: Primarily targeted by brands such as UGG and Koolaburra, this segment includes individuals who seek trendy and fashionable footwear and accessories. Koolaburra, in particular, focuses on fashion casual footwear using plush materials, appealing to those who desire stylish options, while UGG also maintains a strong fashion presence. These customers are driven by current trends and the aesthetic appeal of their footwear.

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Stefano Caroti
Chief Executive Officer, President & Director

Mr. Caroti was appointed Chief Executive Officer and President of Deckers Outdoor Corporation on August 1, 2024, and was elected to the Board in September 2024. He brings over 32 years of industry experience across general management, sales, retail, product, marketing, business strategy, and brand management. Prior to his current role, he served as Deckers' Chief Commercial Officer and President of Omni-Channel. Before joining Deckers, Mr. Caroti was the Chief Commercial Officer and Managing Director at PUMA from August 2008 to December 2014, where he was responsible for the company's global wholesale, retail, and e-commerce divisions. He also held several senior executive positions at NIKE, Inc. in general management, sales, product, and marketing, including Vice President of EMEA commerce.

Steven J. Fasching
Chief Financial Officer

Mr. Fasching was appointed Chief Financial Officer of Deckers Outdoor Corporation in June 2018. He joined Deckers in August 2011 as Vice President, Strategic Financial Planning, and subsequently served as Vice President, Strategy & Investor Relations from January 2016 to February 2018, and Senior Vice President, Corporate Strategy, Planning & Investor Relations since February 2018. Mr. Fasching possesses over 30 years of experience in long-term financial and strategic planning within multi-billion dollar organizations. Before his tenure at Deckers, he held senior finance-related roles at Princess Cruises.

Angela Ogbechie
Chief Supply Chain Officer

Ms. Ogbechie was appointed Chief Supply Chain Officer of Deckers Outdoor Corporation in June 2022. Prior to this, she served as Senior Vice President, Global Operations and Supply Chain Strategy since November 2021. Ms. Ogbechie has been with Deckers since 2008, holding various senior supply chain positions and gaining extensive experience in global demand planning, logistics, distribution, and fulfillment. Before joining Deckers, she worked as a Senior Consultant at Grant Thornton LLP from July 2005 to June 2008. She holds a B.A. in Economics from Stanford University and an M.B.A. from Columbia University Business School.

Anne Spangenberg
President, Fashion Lifestyle Group

Ms. Spangenberg was appointed President of the Fashion Lifestyle Group in July 2022. She joined Deckers following a 13-year career at NIKE, Inc., where she held the position of Chief Merchant. Her prior experience includes leadership roles at Gap, Inc. and Macy's West. Ms. Spangenberg has over 25 years of experience in global consumer-focused omni-channel retail, covering product creation, merchandising, buying, analytics, stores, digital, wholesale, and vertical. She earned her B.A. in International Relations from the University of California, Davis.

Robin Green
President, HOKA Brand

Ms. Green was appointed President of HOKA in February 2024. Before joining Deckers, she spent 17 years at NIKE, Inc., where she advanced through various roles, culminating in her position as Global Vice President of Men's Running and Fitness. She has over 20 years of experience across the global consumer products landscape, with strong expertise in leading and operating complex businesses to maximize their potential and drive growth. Ms. Green holds a B.A. in Economics from the University of California, Davis.

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Key Risks to Deckers Outdoor (DECK)

  1. Macroeconomic Headwinds and Consumer Spending Sensitivity: Deckers operates in the consumer discretionary sector, making its business highly sensitive to economic cycles, inflationary pressures, and changes in consumer disposable income. Economic downturns or cautious consumer behavior can lead to reduced demand for footwear and apparel, increased promotional activities, and potential "demand erosion," directly impacting profitability and sales, particularly for the company's direct-to-consumer strategy which relies on full-price sales.
  2. Intense Competition: The footwear and apparel industry is highly competitive, with numerous companies vying for market share. Deckers faces significant challenges from aggressive strategies by competitors such as Nike and Adidas, especially in segments where its Hoka brand operates. Maintaining market share and competitive positioning necessitates continuous product innovation, differentiation, and substantial marketing and research and development expenditures. Additionally, the company faces risks from counterfeit product sales, which can dilute brand value and lead to legal disputes.
  3. Supply Chain Disruptions and Concentration: Deckers' ability to timely source, manufacture, and distribute its products is critical. The company's supply chain is vulnerable to disruptions, including those arising from geopolitical tensions and manufacturing concentration in specific regions, such as Vietnam for a significant portion of its footwear. Furthermore, reliance on specific raw materials like sheepskin for a considerable portion of UGG brand products, coupled with limited suppliers and specific quality requirements, poses a risk if supply is interrupted, prices become unacceptable, or if there are legal or social impediments to its use. Such disruptions can interrupt product flow, increase production and transportation costs, and lead to inventory shortages and lost sales.
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Deckers Outdoor (DECK) Addressable Markets

Deckers Outdoor Corporation (symbol: DECK) operates in several footwear market segments through its main brands. The addressable market sizes for their primary products or services are outlined below:

  • UGG: The global UGG boots market size was valued at approximately USD 2.5 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. North America is the largest market for UGG boots.
  • Teva: The global sandals market size is valued at USD 70.62 billion in 2026 and is projected to reach USD 110.28 billion by 2034, exhibiting a CAGR of 5.73%.
  • Sanuk: This brand falls under the broader casual footwear market. The global casual shoes market is estimated to reach USD 163.1 billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030. North America held the majority market share of 37% in 2023 within the casual shoes market.
  • Hoka: This brand is a key player in the athletic footwear market. The global athletic footwear market size was valued at USD 152.78 billion in 2026 and is expected to reach USD 234.68 billion by 2034, at a CAGR of 5.51%.
  • Koolaburra: This brand operates within the sheepskin boots market and casual footwear segment. The global market size for sheepskin boots was valued at approximately USD 1.8 billion in 2023 and is projected to reach around USD 3.6 billion by 2032, growing at a CAGR of 7.8%.

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Deckers Outdoor Corporation (DECK) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

  1. Continued Expansion of the HOKA Brand: The HOKA brand is consistently highlighted as a primary engine for Deckers' financial performance and is forecast to continue its explosive growth, aiming to surpass $2.5 billion in annual sales by fiscal year 2026. This growth is driven by increasing market share in the performance running category, new product launches, and diversification into apparel.
  2. UGG Brand Resilience and Expanded Appeal: While HOKA leads growth, the UGG brand is projected to continue its strong performance, with expectations for mid-single-digit growth. The company's strategy focuses on transforming UGG into a year-round luxury lifestyle brand, expanding its men's category, and implementing a "365 initiative" to reduce seasonal concentration and broaden global acceptance.
  3. Strategic Direct-to-Consumer (DTC) Channel Growth: Deckers is heavily investing in its high-margin direct-to-consumer operations, encompassing e-commerce and a global network of retail stores. The DTC channel is considered a cornerstone of its sales and marketing strategy, delivering higher gross margins and providing valuable first-party customer data, with a five-year compound annual growth rate (CAGR) of 18.3%. In fiscal year 2024, DTC sales accounted for 45% of net sales, and this focus is expected to continue driving revenue and profitability.
  4. Aggressive International Market Expansion: International markets are a significant growth opportunity for Deckers, particularly for the HOKA brand, and are expected to outpace U.S. growth. The company is actively targeting EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions to diversify revenue streams. In fiscal year 2024, HOKA net sales surged by 45.2% in EMEA and 78.5% in APAC, demonstrating the success of this international push.
  5. Product Category Diversification and Innovation: Deckers continues to invest in innovation and product diversification to capture new market share and increase customer spend. This includes the successful launch of HOKA's dedicated apparel line in 2024, aimed at competing more holistically within the athleticwear market. Additionally, strategic acquisitions, such as Feetures for performance socks, provide immediate entry into new product categories.

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Capital Allocation Decisions for Deckers Outdoor (DECK) over the last 3-5 years:

Share Repurchases
  • In May 2025, Deckers Outdoor's Board of Directors approved an increase of $2.25 billion to its stock repurchase program, bringing the total authorization to approximately $2.5 billion.
  • The company repurchased approximately 3.8 million shares for a total of $567 million in fiscal year 2025.
  • In the first quarter of fiscal year 2026, Deckers repurchased an additional 765,000 shares for $84 million as of May 9, 2025.

Outbound Investments
  • Deckers Outdoor divested its Sanuk brand in 2024, selling it to Lolë Brands.

Capital Expenditures
  • Capital expenditures for Deckers Outdoor averaged $67.959 million from fiscal years ending March 2021 to 2025.
  • Capital expenditures peaked in March 2024 at $89.365 million and were $86.171 million in March 2025.
  • For fiscal year 2026, the company expects to deploy focused capital expenditures in the range of $120 million to $130 million to support future growth.

Better Bets vs. Deckers Outdoor (DECK)

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Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
MBLY_2272026_Dip_Buyer_HighCashEquity_ExInd02272026MBLYMobileye GlobalDip BuyDB | Cash/EquityDip Buyer with High Net Cash % Equity
Buying dips for companies with significant net cash as a % of market cap along with meaningful cash flow generation
0.0%0.0%0.0%
SAH_2202026_Insider_Buying_GTE_1Mil_EBITp+DE_V202202026SAHSonic AutomotiveInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
-5.9%-5.9%-6.1%
MAT_2132026_Insider_Buying_GTE_1Mil_EBITp+DE_V202132026MATMattelInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
2.9%2.9%0.0%
SONO_2132026_Insider_Buying_GTE_1Mil_EBITp+DE_V202132026SONOSonosInsiderInsider Buys | Low D/EStrong Insider Buying
Companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap
-0.7%-0.7%-4.6%
DECK_2062026_Dip_Buyer_ValueBuy02062026DECKDeckers OutdoorDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
1.6%1.6%-0.8%
DECK_3312025_Dip_Buyer_FCFYield03312025DECKDeckers OutdoorDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-7.6%4.9%-28.9%

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Mkt Price94.0551.3732.3979.5416.4054.6152.99
Mkt Cap13.676.020.54.16.42.910.0
Rev LTM5,37546,5133,0144,0419,5833,3974,708
Op Inc LTM1,2803,042377888511236699
FCF LTM9292,475281659310217485
FCF 3Y Avg9854,767304799603410701
CFO LTM1,0133,056360710467283589
CFO 3Y Avg1,0745,470367878765470821

Growth & Margins

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Rev Chg LTM9.2%-5.0%30.0%-1.5%-0.3%0.9%0.3%
Rev Chg 3Y Avg14.7%-1.7%35.3%4.5%-6.2%-0.6%1.9%
Rev Chg Q7.1%0.6%22.6%-3.2%1.5%-2.4%1.0%
QoQ Delta Rev Chg LTM2.5%0.2%4.8%-0.8%0.4%-0.8%0.3%
Op Mgn LTM23.8%6.5%12.5%22.0%5.3%6.9%9.7%
Op Mgn 3Y Avg22.9%9.8%10.6%24.4%4.8%8.2%10.2%
QoQ Delta Op Mgn LTM0.3%-0.8%0.4%-1.1%0.4%-0.5%-0.1%
CFO/Rev LTM18.8%6.6%11.9%17.6%4.9%8.3%10.1%
CFO/Rev 3Y Avg22.7%11.0%15.6%21.8%7.8%13.7%14.7%
FCF/Rev LTM17.3%5.3%9.3%16.3%3.2%6.4%7.8%
FCF/Rev 3Y Avg20.8%9.6%13.0%19.8%6.1%12.0%12.5%

Valuation

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Mkt Cap13.676.020.54.16.42.910.0
P/S2.51.66.81.00.70.91.3
P/EBIT10.125.091.125.311.412.418.7
P/E13.030.1100.7-50.328.716.522.6
P/CFO13.424.957.15.713.710.413.6
Total Yield7.7%3.3%1.0%-2.0%5.7%8.3%4.5%
Dividend Yield0.0%0.0%0.0%0.0%2.2%2.2%0.0%
FCF Yield 3Y Avg5.1%3.8%1.1%14.7%8.1%9.5%6.6%
D/E0.00.10.00.40.80.20.2
Net D/E-0.10.0-0.00.40.6-0.10.0

Returns

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
1M Rtn-21.2%-19.0%-30.6%-15.4%-15.6%-9.8%-17.3%
3M Rtn-8.8%-15.1%-30.8%-13.2%-10.9%-1.2%-12.0%
6M Rtn-11.1%-24.9%-23.7%-2.7%12.5%4.9%-6.9%
12M Rtn-19.6%-20.0%-29.6%-28.1%1.9%-27.3%-23.6%
3Y Rtn24.9%-53.9%9.1%-32.6%-15.8%-34.2%-24.2%
1M Excs Rtn-13.4%-11.9%-24.1%-6.4%-8.4%-3.8%-10.1%
3M Excs Rtn1.3%-5.7%-22.2%-4.1%-2.0%6.8%-3.0%
6M Excs Rtn-7.6%-21.3%-22.7%7.3%18.7%12.1%-0.1%
12M Excs Rtn-31.9%-31.4%-41.2%-38.9%-8.7%-38.4%-35.2%
3Y Excs Rtn-31.5%-116.3%-43.4%-93.1%-75.2%-94.7%-84.2%

Financials

Segment Financials

Assets by Segment
$ Mil20252024202320222021
Unallocated cash and cash equivalents1,5029828441,089649
Unallocated other corporate assets504414393320312
HOKA436446293168125
Direct-to-Consumer264219191196243
UGG247262383212245
Teva brand wholesale8295918790
Unallocated deferred tax assets, net7373643728
Sanuk brand wholesale1941413850
Other Brands924321922
Total3,1362,5562,3322,1681,765


Price Behavior

Price Behavior
Market Price$94.05 
Market Cap ($ Bil)13.6 
First Trading Date10/15/1993 
Distance from 52W High-27.3% 
   50 Days200 Days
DMA Price$108.08$103.34
DMA Trenddownup
Distance from DMA-13.0%-9.0%
 3M1YR
Volatility52.1%54.2%
Downside Capture0.481.08
Upside Capture48.91104.45
Correlation (SPY)30.8%43.4%
DECK Betas & Captures as of 2/28/2026

 1M2M3M6M1Y3Y
Beta0.520.800.630.701.251.28
Up Beta2.012.141.250.831.351.20
Down Beta3.091.731.871.631.081.32
Up Capture73%57%87%16%111%216%
Bmk +ve Days9203170142431
Stock +ve Days9162855116389
Down Capture-214%-56%-116%32%126%107%
Bmk -ve Days12213054109320
Stock -ve Days12253369134361

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with DECK
DECK-20.1%54.2%-0.22-
Sector ETF (XLY)4.6%23.6%0.1349.3%
Equity (SPY)14.5%18.9%0.5943.5%
Gold (GLD)50.2%27.7%1.46-17.8%
Commodities (DBC)17.8%17.6%0.851.7%
Real Estate (VNQ)0.4%16.4%-0.1536.5%
Bitcoin (BTCUSD)-21.0%44.0%-0.4120.1%

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Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with DECK
DECK11.3%43.9%0.38-
Sector ETF (XLY)5.6%23.7%0.2053.9%
Equity (SPY)11.8%17.0%0.5449.9%
Gold (GLD)20.7%17.7%0.96-4.3%
Commodities (DBC)11.6%18.9%0.503.8%
Real Estate (VNQ)3.0%18.8%0.0734.4%
Bitcoin (BTCUSD)4.7%56.6%0.3020.2%

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Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with DECK
DECK25.1%42.3%0.68-
Sector ETF (XLY)11.6%21.9%0.4955.6%
Equity (SPY)14.0%17.9%0.6750.1%
Gold (GLD)13.3%15.8%0.70-0.1%
Commodities (DBC)8.2%17.6%0.3912.9%
Real Estate (VNQ)4.7%20.7%0.1938.0%
Bitcoin (BTCUSD)66.9%66.8%1.0613.8%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date3132026
Short Interest: Shares Quantity3.9 Mil
Short Interest: % Change Since 228202613.4%
Average Daily Volume2.2 Mil
Days-to-Cover Short Interest1.8 days
Basic Shares Quantity144.1 Mil
Short % of Basic Shares2.7%

Earnings Returns History

Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
1/29/202619.5%11.3%14.6%
10/23/2025-15.2%-21.1%-17.0%
5/22/2025-19.9%-16.3%-18.9%
1/30/2025-20.5%-22.8%-38.5%
10/24/202410.6%5.8%26.4%
5/23/202414.2%20.9%7.8%
2/1/202414.1%7.7%19.9%
10/26/202318.9%24.0%35.5%
...
SUMMARY STATS   
# Positive121415
# Negative976
Median Positive9.8%8.8%13.8%
Median Negative-4.1%-5.0%-18.0%
Max Positive19.5%24.0%35.5%
Max Negative-20.5%-22.8%-38.5%

SEC Filings

Expand for More
Report DateFiling DateFiling
12/31/202502/03/202610-Q
09/30/202510/31/202510-Q
06/30/202507/31/202510-Q
03/31/202505/23/202510-K
12/31/202402/03/202510-Q
09/30/202410/31/202410-Q
06/30/202408/01/202410-Q
03/31/202405/24/202410-K
12/31/202302/05/202410-Q
09/30/202311/02/202310-Q
06/30/202308/03/202310-Q
03/31/202305/26/202310-K
12/31/202202/06/202310-Q
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/27/202210-K

Recent Forward Guidance [BETA]

Latest: Q3 2026 Earnings Reported 1/29/2026 | Prior: Q2 2026 Earnings Reported 10/23/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue5.40 Bil5.41 Bil5.42 Bil1.2% RaisedGuidance: 5.35 Bil for 2026
2026 HOKA Revenue Growth 15.0% 30.4%3.5%RaisedGuidance: 11.5% for 2026
2026 UGG Revenue Growth 5.0% 11.1%0.5%RaisedGuidance: 4.5% for 2026
2026 Gross Margin 57.0% 1.8%1.0%RaisedGuidance: 56.0% for 2026
2026 SG&A Expenses as a percentage of net sales 0.34 00AffirmedGuidance: 0.34 for 2026
2026 Operating Margin 22.5% 4.7%1.0%RaisedGuidance: 21.5% for 2026
2026 EPS6.86.836.857.6% RaisedGuidance: 6.34 for 2026
2026 Share Repurchases 1.00 Bil    

Insider Activity

Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Ogbechie, AngelaChief Supply Chain OfficerDirectSell1103202581.451,460118,9102,770,768Form
2Ibrahim, Maha Saleh DirectSell9082025118.0230035,4051,295,687Form
3Ibrahim, Maha Saleh DirectSell6062025109.0830032,7231,165,041Form
4Davis, Cindy L DirectBuy6062025109.761,825200,3191,464,252Form
5Ogbechie, AngelaChief Supply Chain OfficerDirectSell6032025103.896,244648,6752,075,678Form