Deckers Outdoor (DECK)
Market Price (3/28/2026): $93.8 | Market Cap: $13.5 BilSector: Consumer Discretionary | Industry: Footwear
Deckers Outdoor (DECK)
Market Price (3/28/2026): $93.8Market Cap: $13.5 BilSector: Consumer DiscretionaryIndustry: Footwear
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.7%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.6%, FCF Yield is 6.9% | Weak multi-year price returns2Y Excs Rtn is -61%, 3Y Excs Rtn is -32% | Key risksDECK key risks include [1] its dependence on a limited supply of quality sheepskin for its UGG brand and [2] its significant sales concentration in the UGG and HOKA brands. |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13% | ||
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24% | ||
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 19%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17% | ||
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 7.7%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 3.6%, FCF Yield is 6.9% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -13% |
| Attractive operating marginsOp Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 24% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 19%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 17% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -61%, 3Y Excs Rtn is -32% |
| Key risksDECK key risks include [1] its dependence on a limited supply of quality sheepskin for its UGG brand and [2] its significant sales concentration in the UGG and HOKA brands. |
Qualitative Assessment
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1. Strong Q3 Fiscal Year 2026 Financial Performance and Raised Full-Year Guidance.
Deckers Outdoor reported exceptional third-quarter fiscal year 2026 results on January 29, 2026, significantly exceeding analyst expectations. The company posted diluted earnings per share (EPS) of $3.33, beating the consensus estimate of $2.77 by $0.56. Quarterly revenue increased by 7.1% year-over-year to $1.96 billion, surpassing the consensus estimate of $1.87 billion. Furthermore, management raised its full-year fiscal 2026 revenue guidance to a range of $5.4 billion to $5.425 billion and its diluted EPS guidance to $6.80 to $6.85, indicating a projected 7-8% growth.
2. Sustained Strong Demand and Growth for Core Brands HOKA and UGG.
The robust financial performance was largely driven by the continued strong momentum of Deckers' key brands. HOKA brand revenue grew 18% in Q3 fiscal year 2026, while UGG achieved record quarterly revenue of $1.3 billion. For the full fiscal year 2026, HOKA is expected to deliver mid-teens revenue growth and UGG mid-single-digit increases, both at the higher end of previous guidance, reflecting persistent global demand and successful brand management.
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Stock Movement Drivers
Fundamental Drivers
The 6.8% change in DECK stock from 11/30/2025 to 3/27/2026 was primarily driven by a 2.5% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 11302025 | 3272026 | Change |
|---|---|---|---|
| Stock Price ($) | 88.03 | 94.05 | 6.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 5,244 | 5,375 | 2.5% |
| Net Income Margin (%) | 19.4% | 19.3% | -0.1% |
| P/E Multiple | 12.8 | 13.0 | 2.0% |
| Shares Outstanding (Mil) | 147 | 144 | 2.3% |
| Cumulative Contribution | 6.8% |
Market Drivers
11/30/2025 to 3/27/2026| Return | Correlation | |
|---|---|---|
| DECK | 6.8% | |
| Market (SPY) | -5.3% | 29.2% |
| Sector (XLY) | -10.4% | 28.5% |
Fundamental Drivers
The -21.4% change in DECK stock from 8/31/2025 to 3/27/2026 was primarily driven by a -27.8% change in the company's P/E Multiple.| (LTM values as of) | 8312025 | 3272026 | Change |
|---|---|---|---|
| Stock Price ($) | 119.63 | 94.05 | -21.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 5,125 | 5,375 | 4.9% |
| Net Income Margin (%) | 19.3% | 19.3% | 0.2% |
| P/E Multiple | 18.1 | 13.0 | -27.8% |
| Shares Outstanding (Mil) | 149 | 144 | 3.7% |
| Cumulative Contribution | -21.4% |
Market Drivers
8/31/2025 to 3/27/2026| Return | Correlation | |
|---|---|---|
| DECK | -21.4% | |
| Market (SPY) | 0.6% | 24.3% |
| Sector (XLY) | -8.5% | 33.5% |
Fundamental Drivers
The -32.5% change in DECK stock from 2/28/2025 to 3/27/2026 was primarily driven by a -42.0% change in the company's P/E Multiple.| (LTM values as of) | 2282025 | 3272026 | Change |
|---|---|---|---|
| Stock Price ($) | 139.36 | 94.05 | -32.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 4,924 | 5,375 | 9.2% |
| Net Income Margin (%) | 19.1% | 19.3% | 1.1% |
| P/E Multiple | 22.5 | 13.0 | -42.0% |
| Shares Outstanding (Mil) | 152 | 144 | 5.4% |
| Cumulative Contribution | -32.5% |
Market Drivers
2/28/2025 to 3/27/2026| Return | Correlation | |
|---|---|---|
| DECK | -32.5% | |
| Market (SPY) | 9.8% | 45.5% |
| Sector (XLY) | -1.3% | 51.6% |
Fundamental Drivers
The 35.5% change in DECK stock from 2/28/2023 to 3/27/2026 was primarily driven by a 50.5% change in the company's Total Revenues ($ Mil).| (LTM values as of) | 2282023 | 3272026 | Change |
|---|---|---|---|
| Stock Price ($) | 69.39 | 94.05 | 35.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,572 | 5,375 | 50.5% |
| Net Income Margin (%) | 13.8% | 19.3% | 39.9% |
| P/E Multiple | 22.3 | 13.0 | -41.5% |
| Shares Outstanding (Mil) | 159 | 144 | 10.0% |
| Cumulative Contribution | 35.5% |
Market Drivers
2/28/2023 to 3/27/2026| Return | Correlation | |
|---|---|---|
| DECK | 35.5% | |
| Market (SPY) | 69.4% | 43.9% |
| Sector (XLY) | 49.0% | 46.4% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| DECK Return | 28% | 9% | 67% | 82% | -49% | -10% | 96% |
| Peers Return | 26% | -34% | 0% | 23% | -20% | -13% | -27% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | -5% | 72% |
Monthly Win Rates [3] | |||||||
| DECK Win Rate | 75% | 50% | 67% | 67% | 33% | 33% | |
| Peers Win Rate | 60% | 30% | 52% | 50% | 42% | 40% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 33% | |
Max Drawdowns [4] | |||||||
| DECK Max Drawdown | -3% | -38% | -2% | -2% | -61% | -10% | |
| Peers Max Drawdown | -11% | -53% | -24% | -17% | -39% | -16% | |
| S&P 500 Max Drawdown | -1% | -25% | -1% | -2% | -15% | -5% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: NKE, ONON, CROX, VFC, COLM. See DECK Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 3/27/2026 (YTD)
How Low Can It Go
| Event | DECK | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -48.4% | -25.4% |
| % Gain to Breakeven | 94.0% | 34.1% |
| Time to Breakeven | 308 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -54.7% | -33.9% |
| % Gain to Breakeven | 120.7% | 51.3% |
| Time to Breakeven | 76 days | 148 days |
| 2018 Correction | ||
| % Loss | -26.2% | -19.8% |
| % Gain to Breakeven | 35.5% | 24.7% |
| Time to Breakeven | 108 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -77.1% | -56.8% |
| % Gain to Breakeven | 337.3% | 131.3% |
| Time to Breakeven | 473 days | 1,480 days |
Compare to NKE, ONON, CROX, VFC, COLM
In The Past
Deckers Outdoor's stock fell -48.4% during the 2022 Inflation Shock from a high on 9/16/2021. A -48.4% loss requires a 94.0% gain to breakeven.
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About Deckers Outdoor (DECK)
AI Analysis | Feedback
1. A footwear-focused VF Corporation.
2. Like Gap Inc., but for a diverse portfolio of footwear brands rather than apparel.
AI Analysis | Feedback
- UGG products: Premium footwear, apparel, and accessories, often featuring sheepskin and other plush materials.
- Teva products: Sandals, shoes, and boots designed for various activities.
- Sanuk products: Relaxed casual shoes and sandals.
- Hoka products: Performance footwear and apparel specifically for ultra-runners and athletes.
- Koolaburra products: Fashion casual footwear, frequently utilizing sheepskin and other plush materials.
AI Analysis | Feedback
Deckers Outdoor Corporation (DECK) sells its products through various channels, including department stores, domestic independent action sports and outdoor specialty footwear retailers, larger national retail chains, and online retailers (B2B wholesale). However, the specific names of these major customer companies are not provided in the background information.
Deckers Outdoor also sells its products directly to individual consumers through its own retail stores and e-commerce websites. Based on its brand portfolio, the company serves the following categories of individual customers:
- Athletes and Active Lifestyle Enthusiasts: This category includes ultra-runners and athletes who purchase performance footwear and apparel under the Hoka brand, as well as individuals seeking durable and functional sandals, shoes, and boots for outdoor activities and an active lifestyle from the Teva brand. These customers prioritize performance, comfort, and durability for high-performance activities and outdoor adventures.
- Casual Lifestyle and Comfort Seekers: This broad category encompasses consumers looking for premium, comfortable, and stylish footwear, apparel, and accessories for everyday wear. Brands like UGG cater to those desiring luxury, warmth, and on-trend casual styles, while Sanuk appeals to individuals seeking relaxed, comfortable, and casual shoes and sandals. These customers value comfort, style, and ease of wear in their daily lives.
- Fashion-Conscious Consumers: Primarily targeted by brands such as UGG and Koolaburra, this segment includes individuals who seek trendy and fashionable footwear and accessories. Koolaburra, in particular, focuses on fashion casual footwear using plush materials, appealing to those who desire stylish options, while UGG also maintains a strong fashion presence. These customers are driven by current trends and the aesthetic appeal of their footwear.
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Stefano Caroti
Chief Executive Officer, President & Director
Mr. Caroti was appointed Chief Executive Officer and President of Deckers Outdoor Corporation on August 1, 2024, and was elected to the Board in September 2024. He brings over 32 years of industry experience across general management, sales, retail, product, marketing, business strategy, and brand management. Prior to his current role, he served as Deckers' Chief Commercial Officer and President of Omni-Channel. Before joining Deckers, Mr. Caroti was the Chief Commercial Officer and Managing Director at PUMA from August 2008 to December 2014, where he was responsible for the company's global wholesale, retail, and e-commerce divisions. He also held several senior executive positions at NIKE, Inc. in general management, sales, product, and marketing, including Vice President of EMEA commerce.
Steven J. Fasching
Chief Financial Officer
Mr. Fasching was appointed Chief Financial Officer of Deckers Outdoor Corporation in June 2018. He joined Deckers in August 2011 as Vice President, Strategic Financial Planning, and subsequently served as Vice President, Strategy & Investor Relations from January 2016 to February 2018, and Senior Vice President, Corporate Strategy, Planning & Investor Relations since February 2018. Mr. Fasching possesses over 30 years of experience in long-term financial and strategic planning within multi-billion dollar organizations. Before his tenure at Deckers, he held senior finance-related roles at Princess Cruises.
Angela Ogbechie
Chief Supply Chain Officer
Ms. Ogbechie was appointed Chief Supply Chain Officer of Deckers Outdoor Corporation in June 2022. Prior to this, she served as Senior Vice President, Global Operations and Supply Chain Strategy since November 2021. Ms. Ogbechie has been with Deckers since 2008, holding various senior supply chain positions and gaining extensive experience in global demand planning, logistics, distribution, and fulfillment. Before joining Deckers, she worked as a Senior Consultant at Grant Thornton LLP from July 2005 to June 2008. She holds a B.A. in Economics from Stanford University and an M.B.A. from Columbia University Business School.
Anne Spangenberg
President, Fashion Lifestyle Group
Ms. Spangenberg was appointed President of the Fashion Lifestyle Group in July 2022. She joined Deckers following a 13-year career at NIKE, Inc., where she held the position of Chief Merchant. Her prior experience includes leadership roles at Gap, Inc. and Macy's West. Ms. Spangenberg has over 25 years of experience in global consumer-focused omni-channel retail, covering product creation, merchandising, buying, analytics, stores, digital, wholesale, and vertical. She earned her B.A. in International Relations from the University of California, Davis.
Robin Green
President, HOKA Brand
Ms. Green was appointed President of HOKA in February 2024. Before joining Deckers, she spent 17 years at NIKE, Inc., where she advanced through various roles, culminating in her position as Global Vice President of Men's Running and Fitness. She has over 20 years of experience across the global consumer products landscape, with strong expertise in leading and operating complex businesses to maximize their potential and drive growth. Ms. Green holds a B.A. in Economics from the University of California, Davis.
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```htmlKey Risks to Deckers Outdoor (DECK)
- Macroeconomic Headwinds and Consumer Spending Sensitivity: Deckers operates in the consumer discretionary sector, making its business highly sensitive to economic cycles, inflationary pressures, and changes in consumer disposable income. Economic downturns or cautious consumer behavior can lead to reduced demand for footwear and apparel, increased promotional activities, and potential "demand erosion," directly impacting profitability and sales, particularly for the company's direct-to-consumer strategy which relies on full-price sales.
- Intense Competition: The footwear and apparel industry is highly competitive, with numerous companies vying for market share. Deckers faces significant challenges from aggressive strategies by competitors such as Nike and Adidas, especially in segments where its Hoka brand operates. Maintaining market share and competitive positioning necessitates continuous product innovation, differentiation, and substantial marketing and research and development expenditures. Additionally, the company faces risks from counterfeit product sales, which can dilute brand value and lead to legal disputes.
- Supply Chain Disruptions and Concentration: Deckers' ability to timely source, manufacture, and distribute its products is critical. The company's supply chain is vulnerable to disruptions, including those arising from geopolitical tensions and manufacturing concentration in specific regions, such as Vietnam for a significant portion of its footwear. Furthermore, reliance on specific raw materials like sheepskin for a considerable portion of UGG brand products, coupled with limited suppliers and specific quality requirements, poses a risk if supply is interrupted, prices become unacceptable, or if there are legal or social impediments to its use. Such disruptions can interrupt product flow, increase production and transportation costs, and lead to inventory shortages and lost sales.
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AI Analysis | Feedback
Deckers Outdoor Corporation (symbol: DECK) operates in several footwear market segments through its main brands. The addressable market sizes for their primary products or services are outlined below:
- UGG: The global UGG boots market size was valued at approximately USD 2.5 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. North America is the largest market for UGG boots.
- Teva: The global sandals market size is valued at USD 70.62 billion in 2026 and is projected to reach USD 110.28 billion by 2034, exhibiting a CAGR of 5.73%.
- Sanuk: This brand falls under the broader casual footwear market. The global casual shoes market is estimated to reach USD 163.1 billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030. North America held the majority market share of 37% in 2023 within the casual shoes market.
- Hoka: This brand is a key player in the athletic footwear market. The global athletic footwear market size was valued at USD 152.78 billion in 2026 and is expected to reach USD 234.68 billion by 2034, at a CAGR of 5.51%.
- Koolaburra: This brand operates within the sheepskin boots market and casual footwear segment. The global market size for sheepskin boots was valued at approximately USD 1.8 billion in 2023 and is projected to reach around USD 3.6 billion by 2032, growing at a CAGR of 7.8%.
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Deckers Outdoor Corporation (DECK) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
- Continued Expansion of the HOKA Brand: The HOKA brand is consistently highlighted as a primary engine for Deckers' financial performance and is forecast to continue its explosive growth, aiming to surpass $2.5 billion in annual sales by fiscal year 2026. This growth is driven by increasing market share in the performance running category, new product launches, and diversification into apparel.
- UGG Brand Resilience and Expanded Appeal: While HOKA leads growth, the UGG brand is projected to continue its strong performance, with expectations for mid-single-digit growth. The company's strategy focuses on transforming UGG into a year-round luxury lifestyle brand, expanding its men's category, and implementing a "365 initiative" to reduce seasonal concentration and broaden global acceptance.
- Strategic Direct-to-Consumer (DTC) Channel Growth: Deckers is heavily investing in its high-margin direct-to-consumer operations, encompassing e-commerce and a global network of retail stores. The DTC channel is considered a cornerstone of its sales and marketing strategy, delivering higher gross margins and providing valuable first-party customer data, with a five-year compound annual growth rate (CAGR) of 18.3%. In fiscal year 2024, DTC sales accounted for 45% of net sales, and this focus is expected to continue driving revenue and profitability.
- Aggressive International Market Expansion: International markets are a significant growth opportunity for Deckers, particularly for the HOKA brand, and are expected to outpace U.S. growth. The company is actively targeting EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions to diversify revenue streams. In fiscal year 2024, HOKA net sales surged by 45.2% in EMEA and 78.5% in APAC, demonstrating the success of this international push.
- Product Category Diversification and Innovation: Deckers continues to invest in innovation and product diversification to capture new market share and increase customer spend. This includes the successful launch of HOKA's dedicated apparel line in 2024, aimed at competing more holistically within the athleticwear market. Additionally, strategic acquisitions, such as Feetures for performance socks, provide immediate entry into new product categories.
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Capital Allocation Decisions for Deckers Outdoor (DECK) over the last 3-5 years:Share Repurchases
- In May 2025, Deckers Outdoor's Board of Directors approved an increase of $2.25 billion to its stock repurchase program, bringing the total authorization to approximately $2.5 billion.
- The company repurchased approximately 3.8 million shares for a total of $567 million in fiscal year 2025.
- In the first quarter of fiscal year 2026, Deckers repurchased an additional 765,000 shares for $84 million as of May 9, 2025.
Outbound Investments
- Deckers Outdoor divested its Sanuk brand in 2024, selling it to Lolë Brands.
Capital Expenditures
- Capital expenditures for Deckers Outdoor averaged $67.959 million from fiscal years ending March 2021 to 2025.
- Capital expenditures peaked in March 2024 at $89.365 million and were $86.171 million in March 2025.
- For fiscal year 2026, the company expects to deploy focused capital expenditures in the range of $120 million to $130 million to support future growth.
Latest Trefis Analyses
Trade Ideas
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| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 02272026 | MBLY | Mobileye Global | Dip Buy | DB | Cash/EquityDip Buyer with High Net Cash % EquityBuying dips for companies with significant net cash as a % of market cap along with meaningful cash flow generation | 0.0% | 0.0% | 0.0% |
| 02202026 | SAH | Sonic Automotive | Insider | Insider Buys | Low D/EStrong Insider BuyingCompanies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | -5.9% | -5.9% | -6.1% |
| 02132026 | MAT | Mattel | Insider | Insider Buys | Low D/EStrong Insider BuyingCompanies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 2.9% | 2.9% | 0.0% |
| 02132026 | SONO | Sonos | Insider | Insider Buys | Low D/EStrong Insider BuyingCompanies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | -0.7% | -0.7% | -4.6% |
| 02062026 | DECK | Deckers Outdoor | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 1.6% | 1.6% | -0.8% |
| 03312025 | DECK | Deckers Outdoor | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -7.6% | 4.9% | -28.9% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 52.99 |
| Mkt Cap | 10.0 |
| Rev LTM | 4,708 |
| Op Inc LTM | 699 |
| FCF LTM | 485 |
| FCF 3Y Avg | 701 |
| CFO LTM | 589 |
| CFO 3Y Avg | 821 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 0.3% |
| Rev Chg 3Y Avg | 1.9% |
| Rev Chg Q | 1.0% |
| QoQ Delta Rev Chg LTM | 0.3% |
| Op Mgn LTM | 9.7% |
| Op Mgn 3Y Avg | 10.2% |
| QoQ Delta Op Mgn LTM | -0.1% |
| CFO/Rev LTM | 10.1% |
| CFO/Rev 3Y Avg | 14.7% |
| FCF/Rev LTM | 7.8% |
| FCF/Rev 3Y Avg | 12.5% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 10.0 |
| P/S | 1.3 |
| P/EBIT | 18.7 |
| P/E | 22.6 |
| P/CFO | 13.6 |
| Total Yield | 4.5% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 6.6% |
| D/E | 0.2 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -17.3% |
| 3M Rtn | -12.0% |
| 6M Rtn | -6.9% |
| 12M Rtn | -23.6% |
| 3Y Rtn | -24.2% |
| 1M Excs Rtn | -10.1% |
| 3M Excs Rtn | -3.0% |
| 6M Excs Rtn | -0.1% |
| 12M Excs Rtn | -35.2% |
| 3Y Excs Rtn | -84.2% |
Comparison Analyses
Segment Financials
Assets by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Unallocated cash and cash equivalents | 1,502 | 982 | 844 | 1,089 | 649 |
| Unallocated other corporate assets | 504 | 414 | 393 | 320 | 312 |
| HOKA | 436 | 446 | 293 | 168 | 125 |
| Direct-to-Consumer | 264 | 219 | 191 | 196 | 243 |
| UGG | 247 | 262 | 383 | 212 | 245 |
| Teva brand wholesale | 82 | 95 | 91 | 87 | 90 |
| Unallocated deferred tax assets, net | 73 | 73 | 64 | 37 | 28 |
| Sanuk brand wholesale | 19 | 41 | 41 | 38 | 50 |
| Other Brands | 9 | 24 | 32 | 19 | 22 |
| Total | 3,136 | 2,556 | 2,332 | 2,168 | 1,765 |
Price Behavior
| Market Price | $94.05 | |
| Market Cap ($ Bil) | 13.6 | |
| First Trading Date | 10/15/1993 | |
| Distance from 52W High | -27.3% | |
| 50 Days | 200 Days | |
| DMA Price | $108.08 | $103.34 |
| DMA Trend | down | up |
| Distance from DMA | -13.0% | -9.0% |
| 3M | 1YR | |
| Volatility | 52.1% | 54.2% |
| Downside Capture | 0.48 | 1.08 |
| Upside Capture | 48.91 | 104.45 |
| Correlation (SPY) | 30.8% | 43.4% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.52 | 0.80 | 0.63 | 0.70 | 1.25 | 1.28 |
| Up Beta | 2.01 | 2.14 | 1.25 | 0.83 | 1.35 | 1.20 |
| Down Beta | 3.09 | 1.73 | 1.87 | 1.63 | 1.08 | 1.32 |
| Up Capture | 73% | 57% | 87% | 16% | 111% | 216% |
| Bmk +ve Days | 9 | 20 | 31 | 70 | 142 | 431 |
| Stock +ve Days | 9 | 16 | 28 | 55 | 116 | 389 |
| Down Capture | -214% | -56% | -116% | 32% | 126% | 107% |
| Bmk -ve Days | 12 | 21 | 30 | 54 | 109 | 320 |
| Stock -ve Days | 12 | 25 | 33 | 69 | 134 | 361 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with DECK | |
|---|---|---|---|---|
| DECK | -20.1% | 54.2% | -0.22 | - |
| Sector ETF (XLY) | 4.6% | 23.6% | 0.13 | 49.3% |
| Equity (SPY) | 14.5% | 18.9% | 0.59 | 43.5% |
| Gold (GLD) | 50.2% | 27.7% | 1.46 | -17.8% |
| Commodities (DBC) | 17.8% | 17.6% | 0.85 | 1.7% |
| Real Estate (VNQ) | 0.4% | 16.4% | -0.15 | 36.5% |
| Bitcoin (BTCUSD) | -21.0% | 44.0% | -0.41 | 20.1% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with DECK | |
|---|---|---|---|---|
| DECK | 11.3% | 43.9% | 0.38 | - |
| Sector ETF (XLY) | 5.6% | 23.7% | 0.20 | 53.9% |
| Equity (SPY) | 11.8% | 17.0% | 0.54 | 49.9% |
| Gold (GLD) | 20.7% | 17.7% | 0.96 | -4.3% |
| Commodities (DBC) | 11.6% | 18.9% | 0.50 | 3.8% |
| Real Estate (VNQ) | 3.0% | 18.8% | 0.07 | 34.4% |
| Bitcoin (BTCUSD) | 4.7% | 56.6% | 0.30 | 20.2% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with DECK | |
|---|---|---|---|---|
| DECK | 25.1% | 42.3% | 0.68 | - |
| Sector ETF (XLY) | 11.6% | 21.9% | 0.49 | 55.6% |
| Equity (SPY) | 14.0% | 17.9% | 0.67 | 50.1% |
| Gold (GLD) | 13.3% | 15.8% | 0.70 | -0.1% |
| Commodities (DBC) | 8.2% | 17.6% | 0.39 | 12.9% |
| Real Estate (VNQ) | 4.7% | 20.7% | 0.19 | 38.0% |
| Bitcoin (BTCUSD) | 66.9% | 66.8% | 1.06 | 13.8% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 1/29/2026 | 19.5% | 11.3% | 14.6% |
| 10/23/2025 | -15.2% | -21.1% | -17.0% |
| 5/22/2025 | -19.9% | -16.3% | -18.9% |
| 1/30/2025 | -20.5% | -22.8% | -38.5% |
| 10/24/2024 | 10.6% | 5.8% | 26.4% |
| 5/23/2024 | 14.2% | 20.9% | 7.8% |
| 2/1/2024 | 14.1% | 7.7% | 19.9% |
| 10/26/2023 | 18.9% | 24.0% | 35.5% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 12 | 14 | 15 |
| # Negative | 9 | 7 | 6 |
| Median Positive | 9.8% | 8.8% | 13.8% |
| Median Negative | -4.1% | -5.0% | -18.0% |
| Max Positive | 19.5% | 24.0% | 35.5% |
| Max Negative | -20.5% | -22.8% | -38.5% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 12/31/2025 | 02/03/2026 | 10-Q |
| 09/30/2025 | 10/31/2025 | 10-Q |
| 06/30/2025 | 07/31/2025 | 10-Q |
| 03/31/2025 | 05/23/2025 | 10-K |
| 12/31/2024 | 02/03/2025 | 10-Q |
| 09/30/2024 | 10/31/2024 | 10-Q |
| 06/30/2024 | 08/01/2024 | 10-Q |
| 03/31/2024 | 05/24/2024 | 10-K |
| 12/31/2023 | 02/05/2024 | 10-Q |
| 09/30/2023 | 11/02/2023 | 10-Q |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/26/2023 | 10-K |
| 12/31/2022 | 02/06/2023 | 10-Q |
| 09/30/2022 | 11/03/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/27/2022 | 10-K |
Recent Forward Guidance [BETA]
Latest: Q3 2026 Earnings Reported 1/29/2026 | Prior: Q2 2026 Earnings Reported 10/23/2025
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Revenue | 5.40 Bil | 5.41 Bil | 5.42 Bil | 1.2% | Raised | Guidance: 5.35 Bil for 2026 | |
| 2026 HOKA Revenue Growth | 15.0% | 30.4% | 3.5% | Raised | Guidance: 11.5% for 2026 | ||
| 2026 UGG Revenue Growth | 5.0% | 11.1% | 0.5% | Raised | Guidance: 4.5% for 2026 | ||
| 2026 Gross Margin | 57.0% | 1.8% | 1.0% | Raised | Guidance: 56.0% for 2026 | ||
| 2026 SG&A Expenses as a percentage of net sales | 0.34 | 0 | 0 | Affirmed | Guidance: 0.34 for 2026 | ||
| 2026 Operating Margin | 22.5% | 4.7% | 1.0% | Raised | Guidance: 21.5% for 2026 | ||
| 2026 EPS | 6.8 | 6.83 | 6.85 | 7.6% | Raised | Guidance: 6.34 for 2026 | |
| 2026 Share Repurchases | 1.00 Bil | ||||||
Insider Activity
Expand for More| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Ogbechie, Angela | Chief Supply Chain Officer | Direct | Sell | 11032025 | 81.45 | 1,460 | 118,910 | 2,770,768 | Form |
| 2 | Ibrahim, Maha Saleh | Direct | Sell | 9082025 | 118.02 | 300 | 35,405 | 1,295,687 | Form | |
| 3 | Ibrahim, Maha Saleh | Direct | Sell | 6062025 | 109.08 | 300 | 32,723 | 1,165,041 | Form | |
| 4 | Davis, Cindy L | Direct | Buy | 6062025 | 109.76 | 1,825 | 200,319 | 1,464,252 | Form | |
| 5 | Ogbechie, Angela | Chief Supply Chain Officer | Direct | Sell | 6032025 | 103.89 | 6,244 | 648,675 | 2,075,678 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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