Tearsheet

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

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Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.8%, FCF Yield is 7.3%

Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -10%

Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 23%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 22%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20%

Stock buyback support
Stock Buyback 3Y Total is 2.1 Bil

Low stock price volatility
Vol 12M is 46%

Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.

Weak multi-year price returns
2Y Excs Rtn is -68%, 3Y Excs Rtn is -51%

Key risks
DECK key risks include [1] its dependence on a limited supply of quality sheepskin for its UGG brand and [2] its significant sales concentration in the UGG and HOKA brands.

0 Attractive yield
Total YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.8%, FCF Yield is 7.3%
1 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -10%
2 Attractive operating margins
Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is 23%
3 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 22%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 20%
4 Stock buyback support
Stock Buyback 3Y Total is 2.1 Bil
5 Low stock price volatility
Vol 12M is 46%
6 Megatrend and thematic drivers
Megatrends include E-commerce & Digital Retail, Experience Economy & Premiumization, and Health & Wellness Trends. Themes include Direct-to-Consumer Brands, Show more.
7 Weak multi-year price returns
2Y Excs Rtn is -68%, 3Y Excs Rtn is -51%
8 Key risks
DECK key risks include [1] its dependence on a limited supply of quality sheepskin for its UGG brand and [2] its significant sales concentration in the UGG and HOKA brands.

DECK in ETFs

Weight = DECK's share of each fund

SPY0.02%
VOO0.02%
IVV0.02%
VTI0.02%
ITOT0.02%
IWB0.02%
RSP0.18%
VB0.20%
+26 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

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Updated on 7/6/2026

Deckers Outdoor (DECK) stock has gained about 5% since 3/31/2026 because of the following key factors:

1. Deckers Outdoor reported robust financial performance for fiscal Q4 2026 and provided an optimistic outlook for fiscal year 2027, exceeding analyst expectations. The company announced on May 21, 2026, that diluted earnings per share (EPS) for fiscal Q4 2026 (ended March 31, 2026) reached $0.96, surpassing consensus estimates of $0.81 by $0.15. Quarterly revenue increased by 9.5% year-over-year to $1.12 billion, also beating the estimated $1.09 billion. Following these results, the stock saw a nearly 5% increase. Furthermore, Deckers guided for strong high-single-digit percentage revenue growth and diluted EPS between $7.30 and $7.45 for fiscal year 2027.

2. The company enhanced its share repurchase program, signaling strong confidence in its future performance and commitment to shareholder returns. Alongside its fiscal Q4 2026 earnings, Deckers announced an additional $3.5 billion authorization for share repurchases, bringing the total outstanding authorization to approximately $5 billion. For the full fiscal year 2026, Deckers repurchased $1.075 billion worth of shares at a weighted average price of $102.04 per share. This program aims to reduce share count and boost EPS.

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Updated on 7/6/2026

Deckers Outdoor (DECK) stock has gained about 5% since 3/31/2026 because of the following key factors:

1. Deckers Outdoor reported robust financial performance for fiscal Q4 2026 and provided an optimistic outlook for fiscal year 2027, exceeding analyst expectations. The company announced on May 21, 2026, that diluted earnings per share (EPS) for fiscal Q4 2026 (ended March 31, 2026) reached $0.96, surpassing consensus estimates of $0.81 by $0.15. Quarterly revenue increased by 9.5% year-over-year to $1.12 billion, also beating the estimated $1.09 billion. Following these results, the stock saw a nearly 5% increase. Furthermore, Deckers guided for strong high-single-digit percentage revenue growth and diluted EPS between $7.30 and $7.45 for fiscal year 2027.

2. The company enhanced its share repurchase program, signaling strong confidence in its future performance and commitment to shareholder returns. Alongside its fiscal Q4 2026 earnings, Deckers announced an additional $3.5 billion authorization for share repurchases, bringing the total outstanding authorization to approximately $5 billion. For the full fiscal year 2026, Deckers repurchased $1.075 billion worth of shares at a weighted average price of $102.04 per share. This program aims to reduce share count and boost EPS.

3. Deckers Outdoor's inclusion in several Russell Value Indices on June 27, 2026, likely attracted increased institutional investor interest. The company was added to the Russell 1000 Value, 3000 Value, 3000E Value, and Midcap Value indices. Such inclusions can lead to greater visibility and demand from index funds, sharpening investor focus on Deckers' underlying financial fundamentals.

4. Deckers maintained a strong financial position with substantial cash reserves and no outstanding debt, providing significant operational flexibility. As of March 31, 2026, the company reported $1.9 billion in cash and equivalents and zero outstanding borrowings. This robust balance sheet underpins investor confidence in Deckers' ability to fund future growth initiatives and manage economic uncertainties.

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Stock Movement Drivers

Fundamental Drivers

The 5.9% change in DECK stock from 3/31/2026 to 7/10/2026 was primarily driven by a 5.4% change in the company's P/E Multiple.
(LTM values as of)33120267102026Change
Stock Price ($)100.09105.995.9%
Change Contribution By: 
Total Revenues ($ Mil)5,3755,4721.8%
Net Income Margin (%)19.3%18.7%-3.3%
P/E Multiple13.914.65.4%
Shares Outstanding (Mil)1441412.0%
Cumulative Contribution5.9%

LTM = Last Twelve Months as of date shown

Market Drivers

3/31/2026 to 7/10/2026
ReturnCorrelation
DECK5.9% 
Market (SPY)16.1%39.9%
Sector (XLY)7.6%62.6%

Fundamental Drivers

The 2.2% change in DECK stock from 12/31/2025 to 7/10/2026 was primarily driven by a 4.4% change in the company's Shares Outstanding (Mil).
(LTM values as of)123120257102026Change
Stock Price ($)103.67105.992.2%
Change Contribution By: 
Total Revenues ($ Mil)5,2445,4724.3%
Net Income Margin (%)19.4%18.7%-3.4%
P/E Multiple15.014.6-2.9%
Shares Outstanding (Mil)1471414.4%
Cumulative Contribution2.2%

LTM = Last Twelve Months as of date shown

Market Drivers

12/31/2025 to 7/10/2026
ReturnCorrelation
DECK2.2% 
Market (SPY)11.0%36.3%
Sector (XLY)-1.6%46.3%

Fundamental Drivers

The 2.8% change in DECK stock from 6/30/2025 to 7/10/2026 was primarily driven by a 9.8% change in the company's Total Revenues ($ Mil).
(LTM values as of)63020257102026Change
Stock Price ($)103.07105.992.8%
Change Contribution By: 
Total Revenues ($ Mil)4,9865,4729.8%
Net Income Margin (%)19.4%18.7%-3.4%
P/E Multiple16.114.6-9.3%
Shares Outstanding (Mil)1511417.0%
Cumulative Contribution2.8%

LTM = Last Twelve Months as of date shown

Market Drivers

6/30/2025 to 7/10/2026
ReturnCorrelation
DECK2.8% 
Market (SPY)23.2%31.1%
Sector (XLY)8.5%43.5%

Fundamental Drivers

The 20.5% change in DECK stock from 6/30/2023 to 7/10/2026 was primarily driven by a 50.9% change in the company's Total Revenues ($ Mil).
(LTM values as of)63020237102026Change
Stock Price ($)87.94105.9920.5%
Change Contribution By: 
Total Revenues ($ Mil)3,6275,47250.9%
Net Income Margin (%)14.2%18.7%31.3%
P/E Multiple26.914.6-45.6%
Shares Outstanding (Mil)15814111.8%
Cumulative Contribution20.5%

LTM = Last Twelve Months as of date shown

Market Drivers

6/30/2023 to 7/10/2026
ReturnCorrelation
DECK20.5% 
Market (SPY)76.3%43.7%
Sector (XLY)41.2%48.4%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
DECK Return28%9%67%82%-49%1%118%
Peers Return26%-34%0%23%-20%1%-16%
S&P 500 Return27%-19%24%23%16%10%101%

Monthly Win Rates [3]
DECK Win Rate75%50%67%67%33%57% 
Peers Win Rate60%30%52%50%42%54% 
S&P 500 Win Rate75%42%67%75%67%57% 

Max Drawdowns [4]
DECK Max Drawdown-25%-38%-14%-23%-64%-23% 
Peers Max Drawdown-23%-54%-40%-28%-46%-29% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: NKE, ONON, CROX, VFC, COLM. See DECK Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/10/2026 (YTD)

How Low Can It Go

EventDECKS&P 500
Summer-Fall 2023 Five Percent Yield Shock
  % Loss-12.7%-9.5%
  % Gain to Breakeven14.6%10.5%
  Time to Breakeven1 days24 days
2022 Inflation Shock & Fed Tightening
  % Loss-38.4%-24.5%
  % Gain to Breakeven62.2%32.4%
  Time to Breakeven159 days427 days
2020 COVID-19 Crash
  % Loss-54.7%-33.7%
  % Gain to Breakeven120.6%50.9%
  Time to Breakeven76 days140 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-26.2%-3.7%
  % Gain to Breakeven35.4%3.9%
  Time to Breakeven108 days6 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-40.1%-12.2%
  % Gain to Breakeven66.9%13.9%
  Time to Breakeven499 days62 days
2014-2016 Oil Price Collapse
  % Loss-54.2%-6.8%
  % Gain to Breakeven118.2%7.3%
  Time to Breakeven745 days15 days

Compare to NKE, ONON, CROX, VFC, COLM

In The Past

Deckers Outdoor's stock fell -5.8% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventDECKS&P 500
2022 Inflation Shock & Fed Tightening
  % Loss-38.4%-24.5%
  % Gain to Breakeven62.2%32.4%
  Time to Breakeven159 days427 days
2020 COVID-19 Crash
  % Loss-54.7%-33.7%
  % Gain to Breakeven120.6%50.9%
  Time to Breakeven76 days140 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-26.2%-3.7%
  % Gain to Breakeven35.4%3.9%
  Time to Breakeven108 days6 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-40.1%-12.2%
  % Gain to Breakeven66.9%13.9%
  Time to Breakeven499 days62 days
2014-2016 Oil Price Collapse
  % Loss-54.2%-6.8%
  % Gain to Breakeven118.2%7.3%
  Time to Breakeven745 days15 days
2011 US Debt Ceiling Crisis & European Contagion
  % Loss-24.0%-17.9%
  % Gain to Breakeven31.6%21.8%
  Time to Breakeven25 days123 days
2008-2009 Global Financial Crisis
  % Loss-77.1%-53.4%
  % Gain to Breakeven337.3%114.4%
  Time to Breakeven473 days1085 days

Compare to NKE, ONON, CROX, VFC, COLM

In The Past

Deckers Outdoor's stock fell -5.8% during the 2024 Yen Carry Trade Unwind. Such a loss loss requires a 6.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Deckers Outdoor (DECK)

Deckers Outdoor Corporation (DECK) is a global designer, marketer, and distributor of a diverse range of footwear, apparel, and accessories. The company caters to both casual lifestyle consumers and high-performance athletes, offering products that span everyday comfort and specialized athletic needs.

Deckers manages a portfolio of well-known brands, each targeting distinct market segments. Its flagship brand, UGG, is recognized for premium casual footwear, apparel, and accessories. Other notable brands include Teva and Sanuk, which offer sandals and relaxed casual shoes, while Hoka provides specialized footwear and apparel for ultra-runners and athletes. The company also offers fashion casual footwear under the Koolaburra brand.

Deckers distributes its products through a multi-channel approach, reaching consumers directly via its own retail stores and e-commerce websites. Additionally, it leverages a broad network of wholesale partners, including department stores, national retail chains, independent specialty retailers, and online retailers. The company's market presence is global, with sales and distribution operations across the United States, Europe, Asia-Pacific, Canada, and Latin America.

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1. A footwear-focused VF Corporation.

2. Like Gap Inc., but for a diverse portfolio of footwear brands rather than apparel.

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  • UGG products: Premium footwear, apparel, and accessories, often featuring sheepskin and other plush materials.
  • Teva products: Sandals, shoes, and boots designed for various activities.
  • Sanuk products: Relaxed casual shoes and sandals.
  • Hoka products: Performance footwear and apparel specifically for ultra-runners and athletes.
  • Koolaburra products: Fashion casual footwear, frequently utilizing sheepskin and other plush materials.

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Deckers Outdoor Corporation (DECK) sells its products through various channels, including department stores, domestic independent action sports and outdoor specialty footwear retailers, larger national retail chains, and online retailers (B2B wholesale). However, the specific names of these major customer companies are not provided in the background information.

Deckers Outdoor also sells its products directly to individual consumers through its own retail stores and e-commerce websites. Based on its brand portfolio, the company serves the following categories of individual customers:

  • Athletes and Active Lifestyle Enthusiasts: This category includes ultra-runners and athletes who purchase performance footwear and apparel under the Hoka brand, as well as individuals seeking durable and functional sandals, shoes, and boots for outdoor activities and an active lifestyle from the Teva brand. These customers prioritize performance, comfort, and durability for high-performance activities and outdoor adventures.
  • Casual Lifestyle and Comfort Seekers: This broad category encompasses consumers looking for premium, comfortable, and stylish footwear, apparel, and accessories for everyday wear. Brands like UGG cater to those desiring luxury, warmth, and on-trend casual styles, while Sanuk appeals to individuals seeking relaxed, comfortable, and casual shoes and sandals. These customers value comfort, style, and ease of wear in their daily lives.
  • Fashion-Conscious Consumers: Primarily targeted by brands such as UGG and Koolaburra, this segment includes individuals who seek trendy and fashionable footwear and accessories. Koolaburra, in particular, focuses on fashion casual footwear using plush materials, appealing to those who desire stylish options, while UGG also maintains a strong fashion presence. These customers are driven by current trends and the aesthetic appeal of their footwear.

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Stefano Caroti
Chief Executive Officer, President & Director

Mr. Caroti was appointed Chief Executive Officer and President of Deckers Outdoor Corporation on August 1, 2024, and was elected to the Board in September 2024. He brings over 32 years of industry experience across general management, sales, retail, product, marketing, business strategy, and brand management. Prior to his current role, he served as Deckers' Chief Commercial Officer and President of Omni-Channel. Before joining Deckers, Mr. Caroti was the Chief Commercial Officer and Managing Director at PUMA from August 2008 to December 2014, where he was responsible for the company's global wholesale, retail, and e-commerce divisions. He also held several senior executive positions at NIKE, Inc. in general management, sales, product, and marketing, including Vice President of EMEA commerce.

Steven J. Fasching
Chief Financial Officer

Mr. Fasching was appointed Chief Financial Officer of Deckers Outdoor Corporation in June 2018. He joined Deckers in August 2011 as Vice President, Strategic Financial Planning, and subsequently served as Vice President, Strategy & Investor Relations from January 2016 to February 2018, and Senior Vice President, Corporate Strategy, Planning & Investor Relations since February 2018. Mr. Fasching possesses over 30 years of experience in long-term financial and strategic planning within multi-billion dollar organizations. Before his tenure at Deckers, he held senior finance-related roles at Princess Cruises.

Angela Ogbechie
Chief Supply Chain Officer

Ms. Ogbechie was appointed Chief Supply Chain Officer of Deckers Outdoor Corporation in June 2022. Prior to this, she served as Senior Vice President, Global Operations and Supply Chain Strategy since November 2021. Ms. Ogbechie has been with Deckers since 2008, holding various senior supply chain positions and gaining extensive experience in global demand planning, logistics, distribution, and fulfillment. Before joining Deckers, she worked as a Senior Consultant at Grant Thornton LLP from July 2005 to June 2008. She holds a B.A. in Economics from Stanford University and an M.B.A. from Columbia University Business School.

Anne Spangenberg
President, Fashion Lifestyle Group

Ms. Spangenberg was appointed President of the Fashion Lifestyle Group in July 2022. She joined Deckers following a 13-year career at NIKE, Inc., where she held the position of Chief Merchant. Her prior experience includes leadership roles at Gap, Inc. and Macy's West. Ms. Spangenberg has over 25 years of experience in global consumer-focused omni-channel retail, covering product creation, merchandising, buying, analytics, stores, digital, wholesale, and vertical. She earned her B.A. in International Relations from the University of California, Davis.

Robin Green
President, HOKA Brand

Ms. Green was appointed President of HOKA in February 2024. Before joining Deckers, she spent 17 years at NIKE, Inc., where she advanced through various roles, culminating in her position as Global Vice President of Men's Running and Fitness. She has over 20 years of experience across the global consumer products landscape, with strong expertise in leading and operating complex businesses to maximize their potential and drive growth. Ms. Green holds a B.A. in Economics from the University of California, Davis.

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Key Risks to Deckers Outdoor (DECK)

  1. Macroeconomic Headwinds and Consumer Spending Sensitivity: Deckers operates in the consumer discretionary sector, making its business highly sensitive to economic cycles, inflationary pressures, and changes in consumer disposable income. Economic downturns or cautious consumer behavior can lead to reduced demand for footwear and apparel, increased promotional activities, and potential "demand erosion," directly impacting profitability and sales, particularly for the company's direct-to-consumer strategy which relies on full-price sales.
  2. Intense Competition: The footwear and apparel industry is highly competitive, with numerous companies vying for market share. Deckers faces significant challenges from aggressive strategies by competitors such as Nike and Adidas, especially in segments where its Hoka brand operates. Maintaining market share and competitive positioning necessitates continuous product innovation, differentiation, and substantial marketing and research and development expenditures. Additionally, the company faces risks from counterfeit product sales, which can dilute brand value and lead to legal disputes.
  3. Supply Chain Disruptions and Concentration: Deckers' ability to timely source, manufacture, and distribute its products is critical. The company's supply chain is vulnerable to disruptions, including those arising from geopolitical tensions and manufacturing concentration in specific regions, such as Vietnam for a significant portion of its footwear. Furthermore, reliance on specific raw materials like sheepskin for a considerable portion of UGG brand products, coupled with limited suppliers and specific quality requirements, poses a risk if supply is interrupted, prices become unacceptable, or if there are legal or social impediments to its use. Such disruptions can interrupt product flow, increase production and transportation costs, and lead to inventory shortages and lost sales.
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Deckers Outdoor (DECK) Addressable Markets

Deckers Outdoor Corporation (symbol: DECK) operates in several footwear market segments through its main brands. The addressable market sizes for their primary products or services are outlined below:

  • UGG: The global UGG boots market size was valued at approximately USD 2.5 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2030. North America is the largest market for UGG boots.
  • Teva: The global sandals market size is valued at USD 70.62 billion in 2026 and is projected to reach USD 110.28 billion by 2034, exhibiting a CAGR of 5.73%.
  • Sanuk: This brand falls under the broader casual footwear market. The global casual shoes market is estimated to reach USD 163.1 billion by 2030, growing at a CAGR of 7.4% from 2024 to 2030. North America held the majority market share of 37% in 2023 within the casual shoes market.
  • Hoka: This brand is a key player in the athletic footwear market. The global athletic footwear market size was valued at USD 152.78 billion in 2026 and is expected to reach USD 234.68 billion by 2034, at a CAGR of 5.51%.
  • Koolaburra: This brand operates within the sheepskin boots market and casual footwear segment. The global market size for sheepskin boots was valued at approximately USD 1.8 billion in 2023 and is projected to reach around USD 3.6 billion by 2032, growing at a CAGR of 7.8%.

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Deckers Outdoor Corporation (DECK) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

  1. Continued Expansion of the HOKA Brand: The HOKA brand is consistently highlighted as a primary engine for Deckers' financial performance and is forecast to continue its explosive growth, aiming to surpass $2.5 billion in annual sales by fiscal year 2026. This growth is driven by increasing market share in the performance running category, new product launches, and diversification into apparel.
  2. UGG Brand Resilience and Expanded Appeal: While HOKA leads growth, the UGG brand is projected to continue its strong performance, with expectations for mid-single-digit growth. The company's strategy focuses on transforming UGG into a year-round luxury lifestyle brand, expanding its men's category, and implementing a "365 initiative" to reduce seasonal concentration and broaden global acceptance.
  3. Strategic Direct-to-Consumer (DTC) Channel Growth: Deckers is heavily investing in its high-margin direct-to-consumer operations, encompassing e-commerce and a global network of retail stores. The DTC channel is considered a cornerstone of its sales and marketing strategy, delivering higher gross margins and providing valuable first-party customer data, with a five-year compound annual growth rate (CAGR) of 18.3%. In fiscal year 2024, DTC sales accounted for 45% of net sales, and this focus is expected to continue driving revenue and profitability.
  4. Aggressive International Market Expansion: International markets are a significant growth opportunity for Deckers, particularly for the HOKA brand, and are expected to outpace U.S. growth. The company is actively targeting EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions to diversify revenue streams. In fiscal year 2024, HOKA net sales surged by 45.2% in EMEA and 78.5% in APAC, demonstrating the success of this international push.
  5. Product Category Diversification and Innovation: Deckers continues to invest in innovation and product diversification to capture new market share and increase customer spend. This includes the successful launch of HOKA's dedicated apparel line in 2024, aimed at competing more holistically within the athleticwear market. Additionally, strategic acquisitions, such as Feetures for performance socks, provide immediate entry into new product categories.

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Capital Allocation Decisions for Deckers Outdoor (DECK) over the last 3-5 years:

Share Repurchases
  • In May 2025, Deckers Outdoor's Board of Directors approved an increase of $2.25 billion to its stock repurchase program, bringing the total authorization to approximately $2.5 billion.
  • The company repurchased approximately 3.8 million shares for a total of $567 million in fiscal year 2025.
  • In the first quarter of fiscal year 2026, Deckers repurchased an additional 765,000 shares for $84 million as of May 9, 2025.

Outbound Investments
  • Deckers Outdoor divested its Sanuk brand in 2024, selling it to Lolë Brands.

Capital Expenditures
  • Capital expenditures for Deckers Outdoor averaged $67.959 million from fiscal years ending March 2021 to 2025.
  • Capital expenditures peaked in March 2024 at $89.365 million and were $86.171 million in March 2025.
  • For fiscal year 2026, the company expects to deploy focused capital expenditures in the range of $120 million to $130 million to support future growth.

Better Bets vs. Deckers Outdoor (DECK)

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Peer Comparisons

Peers to compare with:

Financials

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Mkt Price105.9944.3738.54132.7816.7762.9753.67
Mkt Cap15.065.724.66.76.63.310.8
Rev LTM5,47246,5233,1194,0259,6053,3984,749
Op Inc LTM1,2632,807417866607232736
FCF LTM1,0971,048316643505174574
FCF 3Y Avg1,0004,185311772554359663
CFO LTM1,1821,694401697671237684
CFO 3Y Avg1,0874,870377847717418782

Growth & Margins

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Rev Chg LTM9.8%-2.7%23.0%-1.9%1.1%0.6%0.8%
Rev Chg 3Y Avg14.7%-2.7%30.5%2.2%-4.6%-1.2%0.5%
Rev Chg Q9.6%0.1%14.5%-1.7%1.0%0.1%0.6%
QoQ Delta Rev Chg LTM1.8%0.0%3.5%-0.4%0.2%0.0%0.1%
Op Inc Chg LTM7.1%-43.0%67.0%-15.0%54.5%-15.1%-4.0%
Op Inc Chg 3Y Avg25.4%-21.2%50.3%-3.2%-1.6%-16.7%-2.4%
Op Mgn LTM23.1%6.0%13.4%21.5%6.3%6.8%10.1%
Op Mgn 3Y Avg22.8%9.3%10.9%24.1%4.8%8.1%10.1%
QoQ Delta Op Mgn LTM-0.7%-0.5%0.9%-0.5%1.0%-0.1%-0.3%
CFO/Rev LTM21.6%3.6%12.8%17.3%7.0%7.0%9.9%
CFO/Rev 3Y Avg22.2%9.9%15.3%20.9%7.3%12.3%13.8%
FCF/Rev LTM20.1%2.3%10.1%16.0%5.3%5.1%7.7%
FCF/Rev 3Y Avg20.4%8.5%12.7%19.1%5.7%10.5%11.6%

Valuation

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
Mkt Cap15.065.724.66.76.63.310.8
P/S2.71.47.91.70.71.01.5
P/Op Inc11.923.459.07.710.814.313.1
P/EBIT11.323.488.050.312.914.318.9
P/E14.629.298.3-64.425.719.622.7
P/CFO12.738.861.49.69.814.013.3
Total Yield6.8%3.4%1.0%-1.6%6.0%7.1%4.7%
Dividend Yield0.0%0.0%0.0%0.0%2.1%1.9%0.0%
FCF Yield 3Y Avg5.8%3.8%1.3%13.1%9.0%8.5%7.1%
D/E0.00.20.00.30.80.10.2
Net D/E-0.10.0-0.00.20.6-0.00.0

Returns

DECKNKEONONCROXVFCCOLMMedian
NameDeckers .Nike On Crocs VF Columbia. 
1M Rtn-4.7%0.9%1.4%8.9%2.2%-2.3%1.2%
3M Rtn-1.7%5.0%14.9%33.1%-7.5%10.5%7.8%
6M Rtn2.1%-31.6%-21.5%54.3%-14.7%13.6%-6.3%
12M Rtn1.0%-38.9%-27.7%25.4%32.5%1.2%1.1%
3Y Rtn15.3%-56.0%17.9%10.2%-6.2%-14.0%2.0%
1M Excs Rtn-8.3%-3.2%-1.8%1.4%-3.4%-6.8%-3.3%
3M Excs Rtn-14.4%-9.3%0.9%19.2%-19.2%-3.3%-6.3%
6M Excs Rtn-6.6%-38.2%-30.3%45.8%-21.2%5.5%-13.9%
12M Excs Rtn-19.9%-59.0%-49.7%5.8%16.6%-19.1%-19.5%
3Y Excs Rtn-51.4%-126.3%-53.7%-54.1%-75.0%-83.0%-64.6%

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
UGG2,5311,1151,0041,088872
HOKA2,2331,126926629405
Other Brands22160546169
Direct-to-Consumer 1,8551,4671,2141,067
Sanuk brand wholesale 17283027
Teva brand wholesale 114149129106
Total4,9864,2883,6273,1502,546


Operating Income by Segment
$ Mil20252024202320222021
UGG1,003350267315293
HOKA849376285155111
Other Brands355-21422
Unallocated enterprise and shared brand expenses-707    
Direct-to-Consumer 749509435349
Sanuk brand wholesale -1336-0
Teva brand wholesale 19333327
Unallocated overhead costs -558-442-395-298
Total1,179928653565504


Assets by Segment
$ Mil20242023202220212020
Unallocated cash and cash equivalents1,5029828441,089649
Unallocated other corporate assets504414393320312
HOKA436446293168125
Direct-to-Consumer264219191196243
UGG247262383212245
Teva brand wholesale8295918790
Unallocated deferred tax assets, net7373643728
Sanuk brand wholesale1941413850
Other Brands924321922
Total3,1362,5562,3322,1681,765


Price Behavior

Price Behavior
Market Price$105.99 
Market Cap ($ Bil)15.0 
First Trading Date10/15/1993 
Distance from 52W High-14.5% 
   50 Days200 Days
DMA Price$104.69$102.40
DMA Trendindeterminateup
Distance from DMA1.2%3.5%
 3M1YR
Volatility38.3%46.1%
Downside Capture130.15106.16
Upside Capture70.0782.75
Correlation (SPY)31.9%31.2%
DECK Betas & Captures as of 6/30/2026

 1M2M3M6M1Y3Y
Beta0.450.931.301.211.131.31
Up Beta0.150.821.831.881.481.31
Down Beta0.830.950.521.411.331.30
Up Capture-41%70%89%72%68%178%
Bmk +ve Days11244067140429
Stock +ve Days7162752113374
Down Capture105%116%158%104%105%108%
Bmk -ve Days10172358112321
Stock -ve Days14253673138375

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with DECK
DECK1.0%46.0%0.16-
Sector ETF (XLY)7.7%18.7%0.2643.5%
Equity (SPY)22.1%12.5%1.3131.2%
Gold (GLD)23.5%27.8%0.75-5.6%
Commodities (DBC)23.6%18.7%0.99-28.0%
Real Estate (VNQ)13.4%13.9%0.6734.4%
Bitcoin (BTCUSD)-43.4%42.8%-1.2114.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with DECK
DECK10.4%44.0%0.36-
Sector ETF (XLY)6.3%23.9%0.2254.8%
Equity (SPY)13.4%17.1%0.6149.8%
Gold (GLD)17.8%18.3%0.79-1.7%
Commodities (DBC)7.3%19.5%0.27-1.0%
Real Estate (VNQ)2.9%18.9%0.0535.2%
Bitcoin (BTCUSD)13.5%53.4%0.4423.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with DECK
DECK27.3%42.5%0.72-
Sector ETF (XLY)12.9%22.1%0.5355.8%
Equity (SPY)15.6%17.9%0.7549.8%
Gold (GLD)11.6%16.1%0.591.9%
Commodities (DBC)6.0%18.0%0.2610.2%
Real Estate (VNQ)5.1%20.7%0.2138.2%
Bitcoin (BTCUSD)58.3%66.2%0.9814.3%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date6152026
Short Interest: Shares Quantity5.9 Mil
Short Interest: % Change Since 531202623.5%
Average Daily Volume1.7 Mil
Days-to-Cover Short Interest3.6 days
Basic Shares Quantity141.2 Mil
Short % of Basic Shares4.2%

Earnings Returns History

Updated 6/25/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/21/20263.9%10.9%1.0%
1/29/202619.5%11.3%14.6%
10/23/2025-15.2%-21.1%-17.0%
7/24/202511.3%1.2%4.0%
5/22/2025-19.9%-16.3%-18.9%
1/30/2025-20.5%-22.8%-38.5%
10/24/202410.6%5.8%26.4%
7/25/20246.3%7.7%15.8%
...
SUMMARY STATS   
# Positive141717
# Negative1077
Median Positive9.8%8.1%9.2%
Median Negative-3.1%-5.0%-17.0%
Max Positive19.5%24.0%35.5%
Max Negative-20.5%-22.8%-38.5%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
5/21/20263.9%10.9%1.0%
1/29/202619.5%11.3%14.6%
10/23/2025-15.2%-21.1%-17.0%
7/24/202511.3%1.2%4.0%
5/22/2025-19.9%-16.3%-18.9%
1/30/2025-20.5%-22.8%-38.5%
10/24/202410.6%5.8%26.4%
7/25/20246.3%7.7%15.8%
5/23/202414.2%20.9%7.8%
2/1/202414.1%7.7%19.9%
10/26/202318.9%24.0%35.5%
7/27/2023-0.6%3.4%-2.9%
5/25/20233.4%5.9%13.8%
2/2/2023-1.7%-0.1%2.9%
10/27/2022-4.1%-1.0%6.5%
7/28/20229.0%9.0%14.3%
5/19/202212.6%15.6%13.9%
2/3/2022-5.7%-5.0%-27.1%
10/28/20213.9%9.4%9.2%
7/29/20211.0%7.0%4.1%
5/20/20217.9%9.0%8.2%
2/4/2021-0.0%0.8%0.0%
10/29/2020-1.7%8.1%-1.2%
7/30/2020-2.1%-3.4%-3.7%
SUMMARY STATS   
# Positive141717
# Negative1077
Median Positive9.8%8.1%9.2%
Median Negative-3.1%-5.0%-17.0%
Max Positive19.5%24.0%35.5%
Max Negative-20.5%-22.8%-38.5%

SEC Filings

Expand for More
Report DateFiling DateFiling
03/31/202605/22/202610-K
12/31/202502/03/202610-Q
09/30/202510/31/202510-Q
06/30/202507/31/202510-Q
03/31/202505/23/202510-K
12/31/202402/03/202510-Q
09/30/202410/31/202410-Q
06/30/202408/01/202410-Q
03/31/202405/24/202410-K
12/31/202302/05/202410-Q
09/30/202311/02/202310-Q
06/30/202308/03/202310-Q
03/31/202305/26/202310-K
12/31/202202/06/202310-Q
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
Collapse to Preview
Report DateFiling DateFiling
03/31/202605/22/202610-K
12/31/202502/03/202610-Q
09/30/202510/31/202510-Q
06/30/202507/31/202510-Q
03/31/202505/23/202510-K
12/31/202402/03/202510-Q
09/30/202410/31/202410-Q
06/30/202408/01/202410-Q
03/31/202405/24/202410-K
12/31/202302/05/202410-Q
09/30/202311/02/202310-Q
06/30/202308/03/202310-Q
03/31/202305/26/202310-K
12/31/202202/06/202310-Q
09/30/202211/03/202210-Q
06/30/202208/04/202210-Q
03/31/202205/27/202210-K
12/31/202102/07/202210-Q
09/30/202111/04/202110-Q
06/30/202108/05/202110-Q
03/31/202105/28/202110-K
12/31/202002/08/202110-Q
09/30/202011/05/202010-Q
06/30/202008/06/202010-Q
03/31/202006/01/202010-K
12/31/201902/06/202010-Q
09/30/201911/08/201910-Q
06/30/201908/08/201910-Q

Recent Forward Guidance

Updated 7/8/2026

Latest: Q4 2026 Earnings Reported 5/21/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2027 Revenue5.86 Bil5.88 Bil5.91 Bil8.7% Higher NewGuidance: 5.41 Bil for 2026
2027 Gross Margin 56.5%  -0.5%Lower NewGuidance: 57.0% for 2026
2027 SG&A Expenses as a percentage of net sales 0.35  0.5%Higher NewGuidance: 0.34 for 2026
2027 Operating Margin 21.5%  -1.0%Lower NewGuidance: 22.5% for 2026
2027 Effective Tax Rate 23.0%    
2027 EPS7.37.387.458.1% Higher NewGuidance: 6.83 for 2026

Prior: Q3 2026 Earnings Reported 1/29/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue5.40 Bil5.41 Bil5.42 Bil1.2% RaisedGuidance: 5.35 Bil for 2026
2026 HOKA Revenue Growth 15.0%  3.5%RaisedGuidance: 11.5% for 2026
2026 UGG Revenue Growth 5.0%  0.5%RaisedGuidance: 4.5% for 2026
2026 Gross Margin 57.0%  1.0%RaisedGuidance: 56.0% for 2026
2026 SG&A Expenses as a percentage of net sales 0.34  0.0%AffirmedGuidance: 0.34 for 2026
2026 Operating Margin 22.5%  1.0%RaisedGuidance: 21.5% for 2026
2026 EPS6.86.836.857.6% RaisedGuidance: 6.34 for 2026
2026 Share Repurchases 1.00 Bil    

Q2 2026 Earnings Reported 10/23/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Revenue 5.35 Bil    
2026 HOKA Revenue Growth11.0%11.5%    
2026 UGG Revenue Growth1.0%4.5%    
2026 Gross Margin 56.0%    
2026 SG&A Expenses as % of Net Sales 0.34    
2026 Operating Margin 21.5%    
2026 Effective Tax Rate 23.0%    
2026 Diluted EPS6.36.34    

Insider Activity

Updated 6/3/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Spangenberg, AnnePresident, Fashion LifestyleDirectSell2132026116.024,063471,3899,333,693Form
2Spring-Green, RobinPresident, HokaDirectSell2132026113.7834739,4824,831,213Form
3Shanahan, Lauri M DirectSell2132026114.844,682537,6812,873,986Form
4Ogbechie, AngelaChief Supply Chain OfficerDirectSell1103202581.451,460118,9102,770,768Form
5Ibrahim, Maha Saleh DirectSell9082025118.0230035,4051,295,687Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Spangenberg, AnnePresident, Fashion LifestyleDirectSell2132026116.024,063471,3899,333,693Form
2Spring-Green, RobinPresident, HokaDirectSell2132026113.7834739,4824,831,213Form
3Shanahan, Lauri M DirectSell2132026114.844,682537,6812,873,986Form
4Ogbechie, AngelaChief Supply Chain OfficerDirectSell1103202581.451,460118,9102,770,768Form
5Ibrahim, Maha Saleh DirectSell9082025118.0230035,4051,295,687Form
6Ibrahim, Maha Saleh DirectSell6062025109.0830032,7231,165,041Form
7Davis, Cindy L DirectBuy6062025109.761,825200,3191,464,252Form
8Ogbechie, AngelaChief Supply Chain OfficerDirectSell6032025103.896,244648,6752,075,678Form

Investor Activity (13F)

Updated Jul 11, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank and community-bank filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Semper Augustus Investments Group LLC$66.2 Mil7.9%44Hold13F
Varenne Capital Partners$20.4 Mil5.1%27New13F
Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group$11.8 Mil4.5%28Hold13F
Shapiro Capital Management LLC$53.4 Mil3.3%50TRIM -25.1%13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Varenne Capital Partners$20.4 Mil5.1%27New13F
Active ManagerValue% of PortfolioTotal PositionsQoQAs OfFiling
Nixon Capital, LLC$17.4 Mil4.6%29ExitedDec 31, 202513F
KADENSA CAPITAL Ltd$12.2 Mil1.3%43ExitedDec 31, 202513F
Wealth High Governance Capital Ltda$6.3 Mil1.2%46ExitedDec 31, 202513F
Shapiro Capital Management LLC$53.4 Mil3.3%50TRIM -25.1%Mar 31, 202613F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
Semper Augustus Investments Group LLC$66.2 Mil7.9%44Hold13F
Shapiro Capital Management LLC$53.4 Mil3.3%50TRIM -25.1%13F
Varenne Capital Partners$20.4 Mil5.1%27New13F
Vienna Powszechne Towarzystwo Emerytalne S.A. Vienna Insurance Group$11.8 Mil4.5%28Hold13F
Core Cache Last Updated: 7/10/2026