Zillow (ZG)
Market Price (7/14/2026): $31.93 | Market Cap: $7.5 BilSector: Communication Services | Industry: Interactive Media & Services
Zillow (ZG)
Market Price (7/14/2026): $31.93Market Cap: $7.5 BilSector: Communication ServicesIndustry: Interactive Media & Services
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -56% Stock buyback supportStock Buyback 3Y Total is 1.9 Bil Low stock price volatilityVol 12M is 45% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Smart Buildings & Proptech. Themes include Online Marketplaces, Show more. | Weak multi-year price returns2Y Excs Rtn is -64%, 3Y Excs Rtn is -101% | Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 92x, P/EPrice/Earnings or Price/(Net Income) is 123x Significant share based compensationSBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 14% Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.4% Key risksZG key risks include [1] direct competitive encroachment from tech giants like Google entering the real estate search market, Show more. |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 17% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 17%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -56% |
| Stock buyback supportStock Buyback 3Y Total is 1.9 Bil |
| Low stock price volatilityVol 12M is 45% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, Fintech & Digital Payments, and Smart Buildings & Proptech. Themes include Online Marketplaces, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -64%, 3Y Excs Rtn is -101% |
| Expensive valuation multiplesP/EBITPrice/EBIT or Price/(Operating Income) ratio is 92x, P/EPrice/Earnings or Price/(Net Income) is 123x |
| Significant share based compensationSBC/Rev LTMShare Based Compensation / Revenue (Sales), Last Twelve Months (LTM) is 14% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -3.4% |
| Key risksZG key risks include [1] direct competitive encroachment from tech giants like Google entering the real estate search market, Show more. |
Qualitative Assessment
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Zillow (ZG) stock has lost about 25% since 3/31/2026 because of the following key factors:
1. Softer-than-Expected Q2 2026 Guidance Despite Strong Q1 Performance.
While Zillow Group exceeded analyst estimates for its fiscal Q1 2026 earnings, reporting an adjusted EPS of $0.53 against a $0.43 consensus and revenue of $708 million above the $705.10 million estimate, its guidance for fiscal Q2 2026 disappointed investors. The company projected Q2 revenue between $750 million and $765 million, slightly below the $760.3 million consensus, and critically, its Adjusted EBITDA guidance of $150 million to $165 million fell significantly short of analyst expectations of $191 million. This outlook, attributed in part to approximately $20 million in incremental legal costs and increased advertising spend, led to an immediate decline in share price, with the stock sliding as much as 9% in after-hours trading following the May 6, 2026, earnings release.
2. Deteriorating Housing Market Outlook Driven by Elevated Mortgage Rates.
Zillow itself significantly downgraded its 2026 forecasts for the U.S. housing market during the specified period. The company initially anticipated a 4-5% increase in existing home sales for 2026 and a modest 1.2% rise in home values. However, by June 2026, Zillow revised its projection for existing home sales to a 0.4% decline from 2025 to 2026 and expected home values to rise by a near-flat 0.1% for the full year. This downward revision was largely attributed to the sustained high mortgage rates, which hovered around the mid-6% to 7% range during fiscal Q2 2026, dampening buyer enthusiasm and putting the housing market recovery "back on pause".
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Zillow (ZG) stock has lost about 25% since 3/31/2026 because of the following key factors:
1. Softer-than-Expected Q2 2026 Guidance Despite Strong Q1 Performance.
While Zillow Group exceeded analyst estimates for its fiscal Q1 2026 earnings, reporting an adjusted EPS of $0.53 against a $0.43 consensus and revenue of $708 million above the $705.10 million estimate, its guidance for fiscal Q2 2026 disappointed investors. The company projected Q2 revenue between $750 million and $765 million, slightly below the $760.3 million consensus, and critically, its Adjusted EBITDA guidance of $150 million to $165 million fell significantly short of analyst expectations of $191 million. This outlook, attributed in part to approximately $20 million in incremental legal costs and increased advertising spend, led to an immediate decline in share price, with the stock sliding as much as 9% in after-hours trading following the May 6, 2026, earnings release.
2. Deteriorating Housing Market Outlook Driven by Elevated Mortgage Rates.
Zillow itself significantly downgraded its 2026 forecasts for the U.S. housing market during the specified period. The company initially anticipated a 4-5% increase in existing home sales for 2026 and a modest 1.2% rise in home values. However, by June 2026, Zillow revised its projection for existing home sales to a 0.4% decline from 2025 to 2026 and expected home values to rise by a near-flat 0.1% for the full year. This downward revision was largely attributed to the sustained high mortgage rates, which hovered around the mid-6% to 7% range during fiscal Q2 2026, dampening buyer enthusiasm and putting the housing market recovery "back on pause".
3. Persistent Decline in Platform Traffic and User Engagement.
Zillow experienced a third consecutive quarter of declining first-party traffic to its mobile apps and sites in fiscal Q1 2026, with average monthly unique users falling 3% year-over-year to 220 million and overall visits decreasing by 3% to 2.3 billion. This trend signals a potential weakening in core user engagement, which is a key metric for a platform-based business. Despite the company highlighting Comscore data showing an increase in its reach of the real estate audience, the decline in its directly reported traffic metrics contributed to investor concerns regarding the company's growth trajectory and market position.
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Stock Movement Drivers
Fundamental Drivers
The -22.8% change in ZG stock from 3/31/2026 to 7/13/2026 was primarily driven by a -71.7% change in the company's P/E Multiple.| (LTM values as of) | 3312026 | 7132026 | Change |
|---|---|---|---|
| Stock Price ($) | 41.39 | 31.94 | -22.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 2,583 | 2,693 | 4.3% |
| Net Income Margin (%) | 0.9% | 2.3% | 154.4% |
| P/E Multiple | 435.6 | 123.4 | -71.7% |
| Shares Outstanding (Mil) | 242 | 236 | 2.7% |
| Cumulative Contribution | -22.8% |
Market Drivers
3/31/2026 to 7/13/2026| Return | Correlation | |
|---|---|---|
| ZG | -22.8% | |
| Market (SPY) | 15.2% | 24.9% |
| Sector (XLC) | 0.7% | 46.0% |
Fundamental Drivers
The -53.2% change in ZG stock from 12/31/2025 to 7/13/2026 was primarily driven by a -58.0% change in the company's P/S Multiple.| (LTM values as of) | 12312025 | 7132026 | Change |
|---|---|---|---|
| Stock Price ($) | 68.23 | 31.94 | -53.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 2,483 | 2,693 | 8.5% |
| P/S Multiple | 6.7 | 2.8 | -58.0% |
| Shares Outstanding (Mil) | 242 | 236 | 2.8% |
| Cumulative Contribution | -53.2% |
Market Drivers
12/31/2025 to 7/13/2026| Return | Correlation | |
|---|---|---|
| ZG | -53.2% | |
| Market (SPY) | 10.2% | 30.7% |
| Sector (XLC) | -4.9% | 42.2% |
Fundamental Drivers
The -53.4% change in ZG stock from 6/30/2025 to 7/13/2026 was primarily driven by a -61.2% change in the company's P/S Multiple.| (LTM values as of) | 6302025 | 7132026 | Change |
|---|---|---|---|
| Stock Price ($) | 68.49 | 31.94 | -53.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 2,305 | 2,693 | 16.8% |
| P/S Multiple | 7.2 | 2.8 | -61.2% |
| Shares Outstanding (Mil) | 242 | 236 | 2.8% |
| Cumulative Contribution | -53.4% |
Market Drivers
6/30/2025 to 7/13/2026| Return | Correlation | |
|---|---|---|
| ZG | -53.4% | |
| Market (SPY) | 22.3% | 30.2% |
| Sector (XLC) | 3.8% | 41.2% |
Fundamental Drivers
The -35.1% change in ZG stock from 6/30/2023 to 7/13/2026 was primarily driven by a -54.2% change in the company's P/S Multiple.| (LTM values as of) | 6302023 | 7132026 | Change |
|---|---|---|---|
| Stock Price ($) | 49.20 | 31.94 | -35.1% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 1,891 | 2,693 | 42.4% |
| P/S Multiple | 6.1 | 2.8 | -54.2% |
| Shares Outstanding (Mil) | 234 | 236 | -0.5% |
| Cumulative Contribution | -35.1% |
Market Drivers
6/30/2023 to 7/13/2026| Return | Correlation | |
|---|---|---|
| ZG | -35.1% | |
| Market (SPY) | 75.0% | 43.4% |
| Sector (XLC) | 76.9% | 42.8% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| ZG Return | -54% | -50% | 82% | 25% | -4% | -53% | -76% |
| Peers Return | -16% | -50% | 75% | -11% | 75% | -16% | -4% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 11% | 102% |
Monthly Win Rates [3] | |||||||
| ZG Win Rate | 50% | 42% | 58% | 42% | 50% | 29% | |
| Peers Win Rate | 33% | 32% | 55% | 45% | 45% | 43% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 57% | |
Max Drawdowns [4] | |||||||
| ZG Max Drawdown | -74% | -58% | -38% | -32% | -30% | -57% | |
| Peers Max Drawdown | -37% | -62% | -48% | -39% | -40% | -43% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: CSGP, NWSA, COMP, OPEN, DOUG. See ZG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/13/2026 (YTD)
How Low Can It Go
| Event | ZG | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -22.5% | -18.8% |
| % Gain to Breakeven | 29.0% | 23.1% |
| Time to Breakeven | 92 days | 79 days |
| 2024 Yen Carry Trade Unwind | ||
| % Loss | -12.3% | -7.8% |
| % Gain to Breakeven | 14.0% | 8.5% |
| Time to Breakeven | 1 days | 18 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -33.9% | -9.5% |
| % Gain to Breakeven | 51.3% | 10.5% |
| Time to Breakeven | 31 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -12.5% | -6.7% |
| % Gain to Breakeven | 14.2% | 7.1% |
| Time to Breakeven | 33 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -56.4% | -24.5% |
| % Gain to Breakeven | 129.2% | 32.4% |
| Time to Breakeven | 705 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -57.1% | -33.7% |
| % Gain to Breakeven | 133.3% | 50.9% |
| Time to Breakeven | 54 days | 140 days |
In The Past
Zillow's stock fell -22.5% during the 2025 US Tariff Shock. Such a loss loss requires a 29.0% gain to breakeven.
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Asset Allocation
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| Event | ZG | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -22.5% | -18.8% |
| % Gain to Breakeven | 29.0% | 23.1% |
| Time to Breakeven | 92 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -33.9% | -9.5% |
| % Gain to Breakeven | 51.3% | 10.5% |
| Time to Breakeven | 31 days | 24 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -56.4% | -24.5% |
| % Gain to Breakeven | 129.2% | 32.4% |
| Time to Breakeven | 705 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -57.1% | -33.7% |
| % Gain to Breakeven | 133.3% | 50.9% |
| Time to Breakeven | 54 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -36.2% | -19.2% |
| % Gain to Breakeven | 56.8% | 23.8% |
| Time to Breakeven | 95 days | 105 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -33.2% | -12.2% |
| % Gain to Breakeven | 49.8% | 13.9% |
| Time to Breakeven | 29 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -88.1% | -6.8% |
| % Gain to Breakeven | 740.9% | 7.3% |
| Time to Breakeven | 1779 days | 15 days |
| 2011 US Debt Ceiling Crisis & European Contagion | ||
| % Loss | -30.1% | -17.9% |
| % Gain to Breakeven | 43.0% | 21.8% |
| Time to Breakeven | 8 days | 123 days |
In The Past
Zillow's stock fell -22.5% during the 2025 US Tariff Shock. Such a loss loss requires a 29.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Zillow (ZG)
Zillow Group, Inc. (ZG) is a prominent digital real estate company operating a diverse portfolio of online brands and platforms across the United States. Its core business revolves around simplifying and facilitating various aspects of the residential real estate lifecycle for both consumers and professionals. The company utilizes its extensive network of mobile applications and websites to create a comprehensive digital ecosystem for buying, selling, and renting homes.
The company's operations are divided into three main segments. The Internet, Media & Technology (IMT) segment offers key marketplaces for connecting consumers with premier agents, rental properties, and new construction homes. This segment also provides business software solutions and advertising services to real estate professionals. The Mortgages segment focuses on providing home loans and marketing products for lenders, while the Homes segment primarily offers title and escrow services to home buyers and sellers, assisting with closing procedures.
Zillow's main products and services include its highly trafficked listing platforms like Zillow, Trulia, and HotPads, which serve individual home buyers, sellers, and renters. For real estate professionals, Zillow provides critical tools such as premier agent programs, various advertising options, and transaction management software like dotloop. The company's primary customers are individual consumers navigating the real estate market, as well as real estate agents, brokers, home builders, landlords, and mortgage lenders throughout the U.S.
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Here are a few brief analogies for Zillow:
The Cars.com for houses.
An Amazon for home buying, selling, and related services.
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- Digital Real Estate Marketplaces & Advertising: Provides platforms and advertising solutions for connecting buyers, sellers, and renters with properties and real estate professionals.
- Home Buying & Selling Services: Involves direct participation in the resale of homes and related facilitation services.
- Title & Escrow Services: Offers title search procedures, title insurance policies, escrow, and other closing services for real estate transactions.
- Mortgage Lending: Provides home loans directly to consumers.
- Mortgage Marketing Services: Offers marketing products, including custom quote and connect services, to facilitate home loan connections.
- Real Estate Business Software: Delivers software solutions, such as dotloop, for managing real estate transactions.
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Zillow (ZG) primarily serves other companies and real estate professionals who utilize Zillow's platforms to connect with individuals (home buyers, sellers, renters, and mortgage seekers). Due to the highly fragmented nature of its customer base, Zillow does not have a small number of major, named public company customers. Instead, its major customers fall into the following categories of businesses and professionals:
- Real Estate Agents and Brokers: These professionals are major customers through Zillow's Premier Agent program, which offers advertising and lead generation services, as well as business software solutions like dotloop.
- Home Builders and Developers: Companies engaged in new construction utilize Zillow's marketplaces to list new homes and connect with potential buyers.
- Landlords and Property Managers: Individuals and businesses who own or manage rental properties use Zillow Rentals to list vacancies, manage applications, and connect with prospective tenants.
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- Amazon Web Services (AMZN)
- Alphabet Inc. (GOOGL) (for Google Cloud Platform)
- Microsoft Corporation (MSFT) (for Microsoft Azure)
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Jeremy Wacksman, Chief Executive Officer
Jeremy Wacksman was appointed CEO of Zillow Group in August 2024, having joined the company in 2009. Prior to his current role, he held positions as Chief Operating Officer, President of Zillow, and Chief Marketing Officer. Wacksman has been crucial in shaping Zillow's vision for an integrated moving transaction and helped pioneer mobile real estate shopping as an early product leader. As CMO, he significantly contributed to growing Zillow into a prominent brand, and as COO, he operationalized the "housing super app" strategy and diversified the business through Zillow Rentals and Zillow Home Loans. He also championed strategic acquisitions such as ShowingTime and Follow Up Boss. Before his tenure at Zillow, Wacksman led marketing and product management efforts at Microsoft for Xbox and mobile, and at Trilogy Software. He also advises startup and growth companies, having served as a board director for Rover.com and Room77, and as an advisor to companies like Dollar Shave Club and GoFundMe.
Jeremy Hofmann, Chief Financial Officer
Jeremy Hofmann was promoted to Chief Financial Officer of Zillow Group in May 2023. He joined Zillow Group in 2017 and previously served as Senior Vice President of Corporate Development and Strategy. In that role, he was a key driver of Zillow's "Housing Super App" strategy, which was redefined in early 2022. Hofmann possesses extensive experience in strategy, finance, budgeting, operations rigor, investor relations, mergers and acquisitions, and partnerships. Before joining Zillow, he spent nearly a decade in financial services, primarily at Goldman Sachs, where he was a Vice President in investment banking and closed over $40 billion in transactions.
Richard N. Barton, Co-founder and Co-Executive Chairman
Rich Barton co-founded Zillow in 2005. He previously served as Zillow's CEO from its inception until 2010, then as Executive Chairman from 2010 to 2019, and again as CEO from 2019 until August 2024, when he transitioned to Co-Executive Chairman. A serial entrepreneur, Barton founded Expedia within Microsoft in 1994, which was later spun out as a public company, with Barton serving as its President, CEO, and board director from 1999 to 2003. He also co-founded Glassdoor, a job search and data site, in 2007, serving as its non-executive chairman until its acquisition in June 2018. Additionally, Barton founded Trover, an online travel photography sharing website and app, which was acquired by Expedia in 2016. He served as a venture partner at Benchmark, a venture capital firm known for early-stage investments in companies like Netflix, Instagram, WeWork, and Zillow, from 2005 to 2018.
Lloyd D. Frink, Co-founder, Co-Executive Chairman and President
Lloyd Frink is a co-founder of Zillow Group. He is instrumental in developing the company's business and product strategies and plays a vital role in shaping Zillow's strategic vision and long-term goals. Frink's professional background includes significant roles at Expedia Group and Microsoft. He also serves on the boards of Just Eat and Grubhub.
Jun Choo, Chief Operating Officer
Jun Choo was appointed Chief Operating Officer of Zillow Group in November 2024.
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- Regulatory and Litigation Risks: Zillow faces significant exposure to ongoing regulatory scrutiny and various lawsuits, particularly concerning real estate agent commissions and alleged anti-competitive practices. The landmark Sitzer/Burnett verdict and subsequent litigation create uncertainty around buyer agency and agent compensation, which could lead to a decline in the real estate professionals' budgets for advertising and lead generation—a core revenue source for Zillow's Premier Agent program. Additionally, the company is dealing with antitrust lawsuits and class-action suits regarding agent referral bias, as well as Real Estate Settlements Procedures Act (RESPA) lawsuits challenging its Flex agent program, which could impact mortgage origination volumes.
- Intense Competition: Zillow operates in a highly competitive digital real estate market. Key rivals, notably Homes.com, backed by substantial investment from CoStar, pose a significant threat to Zillow's market share and its comprehensive listing advantage. The potential for consolidation among competitors, such as Redfin and Rocket Companies, could further intensify the competitive landscape. The emergence of private listings, which bypass Zillow's platform, also presents a challenge to its listing dominance.
- Housing Market Volatility and Macroeconomic Headwinds: Zillow's business performance is highly sensitive to the broader housing market and macroeconomic conditions. High interest rates, elevated home prices, and affordability issues continue to depress overall transaction volumes, directly impacting revenue across its Homes, Internet, Media & Technology (IMT), and Mortgages segments. Economic downturns and a weakening labor market can lead to reduced real estate activity, further exacerbating these challenges. The company's prior costly retreat from the iBuying (Zillow Offers) segment due to the unpredictability of forecasting home prices underscores the inherent risks associated with market fluctuations.
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Here are the addressable markets for Zillow's main products and services in the U.S.:
-
Homes Segment:
- Resale of Homes (Total Transaction Value): The U.S. "For Sale Funnel" Total Transaction Value was approximately $2.2 trillion in 2025. The broader U.S. residential real estate market is estimated at $3.81 trillion in 2026, projected to reach $4.21 trillion by 2031.
- Title and Escrow Services: The North American title insurance market was valued at $2 billion in 2023 and is projected to reach $2.8 billion by 2032. The U.S. alone processed approximately 10.2 million escrow transactions in 2023.
-
Internet, Media & Technology (IMT) Segment:
-
Premier Agent, Rentals, and New Construction Marketplaces (Advertising & Business Software Solutions):
- Residential Real Estate Agent Marketing (including Premier Agent): The total value of residential real estate agent marketing in the United States is estimated to be between $4.2 billion and $16.2 billion.
- Rentals (Advertising and Property Management Software): Zillow estimates the total addressable market for rentals to be approximately $25 billion in the U.S.
- New Construction Marketplaces: null
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Premier Agent, Rentals, and New Construction Marketplaces (Advertising & Business Software Solutions):
-
Mortgages Segment:
- Home Loans (Mortgage Origination Volume): Total single-family mortgage origination volume in the U.S. is expected to reach $2.2 trillion in 2026, increasing from $2.0 trillion in 2025.
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Zillow Group, Inc. (ZG) is expected to drive future revenue growth over the next 2-3 years through several key initiatives and segment expansions:
-
Continued Growth in the Rentals Segment, particularly Multifamily Properties: Zillow's rentals business is a significant growth engine, with projections for sustained strong performance. Rentals revenue grew 45% year-over-year in Q4 2025, largely driven by a 63% increase in multifamily revenue. Management expects the rentals segment to grow approximately 30% in 2026. The company is actively expanding its presence and listings in the rental market, especially within multifamily properties, and aims for multifamily rentals to be a primary driver towards a $1 billion-plus mid-cycle revenue target.
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Expansion of the Mortgages Segment (Zillow Home Loans): Zillow's mortgage segment has shown robust growth, with mortgages revenue increasing 39% year-over-year in Q4 2025. This growth is attributed to higher mortgage funnel conversion rates and a significant 67% year-over-year increase in purchase loan origination volume in Q4 2025. Analysts forecast mortgage revenues to grow approximately 40% year-over-year in 2026.
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Deeper Adoption and Expansion of the "Enhanced Markets" and "Housing Super App" Strategy: Zillow is focused on its "housing super app" vision, which aims to create a seamless, end-to-end real estate transaction experience by integrating various services. The company's "Enhanced Markets" strategy, which connects buyers, agents, and loan officers, accounted for 44% of Zillow's connections in Q4 2025, up from 21% the previous year. Zillow aims to increase these Enhanced Market connections to 75% over the long term, indicating a strategic shift towards more integrated customer journeys that validate its overall strategy.
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Launch and Rollout of New Products and Services for Agents, such as Zillow Pro: Zillow introduced Zillow Pro, a new suite of AI-powered products designed to unify tools for real estate agents to manage clients and close transactions more effectively. This offering, which integrates tools like Follow Up Boss and My Agent, is currently in beta testing and is planned for a nationwide rollout in the second half of 2026. This initiative is expected to deepen relationships with agents and enhance their productivity, contributing to Zillow's revenue by strengthening its ecosystem for real estate professionals.
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Share Repurchases
- Zillow Group authorized an additional $1.25 billion for share repurchases, bringing the total remaining capacity to approximately $1.3 billion as of March 4, 2026.
- Since 2021, Zillow Group has repurchased approximately $3.3 billion of stock at a weighted average price of $49 per share, totaling 66.7 million shares.
- In 2025, Zillow Group spent $670 million on repurchasing Class A common stock and Class C capital stock.
Share Issuance
- Zillow Group's stock-based compensation for the twelve months ending December 31, 2025, was $978 million.
- Annual stock-based compensation for 2025 was $390 million, reflecting a 12.95% decline from 2024.
- In March 2026, Zillow's Chief Industry Development Officer received equity awards including stock options for 60,000 shares and a grant of 20,000 shares of Class C capital stock as compensation.
Outbound Investments
- Zillow Group acquired Virtual Staging AI in October 2024 for an undisclosed amount.
- Zillow Group acquired Follow Up Boss in November 2023 for $400 million.
- The acquisition of ShowingTime by Zillow Group closed in October 2021 for $500 million.
Capital Expenditures
- Zillow's capital expenditures margin for fiscal years ending December 2020 to 2024 averaged 5.6%.
- The capital expenditures margin peaked in December 2023 at 6.9%.
- The company is investing in technology platforms and new products to enhance its real estate ecosystem, including improvements in its mobile apps and websites.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 19.62 |
| Mkt Cap | 8.0 |
| Rev LTM | 3,675 |
| Op Inc LTM | -35 |
| FCF LTM | 232 |
| FCF 3Y Avg | 80 |
| CFO LTM | 496 |
| CFO 3Y Avg | 274 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 10.6% |
| Rev Chg 3Y Avg | 5.5% |
| Rev Chg Q | 13.6% |
| QoQ Delta Rev Chg LTM | 3.1% |
| Op Inc Chg LTM | -41.3% |
| Op Inc Chg 3Y Avg | 4.0% |
| Op Mgn LTM | -1.3% |
| Op Mgn 3Y Avg | -3.8% |
| QoQ Delta Op Mgn LTM | -0.5% |
| CFO/Rev LTM | 12.5% |
| CFO/Rev 3Y Avg | 8.1% |
| FCF/Rev LTM | 4.7% |
| FCF/Rev 3Y Avg | 2.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 8.0 |
| P/S | 1.4 |
| P/Op Inc | -7.4 |
| P/EBIT | 5.2 |
| P/E | 77.6 |
| P/CFO | 17.2 |
| Total Yield | 0.5% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 0.9% |
| D/E | 0.3 |
| Net D/E | 0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 4.0% |
| 3M Rtn | 5.3% |
| 6M Rtn | -32.5% |
| 12M Rtn | -15.8% |
| 3Y Rtn | -12.4% |
| 1M Excs Rtn | -2.0% |
| 3M Excs Rtn | -3.9% |
| 6M Excs Rtn | -36.7% |
| 12M Excs Rtn | -36.1% |
| 3Y Excs Rtn | -68.5% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Single Segment | 2,583 | 2,236 | 1,945 | 1,958 | |
| Internet, Media & Technology (IMT) | 1,886 | ||||
| Mortgages | 246 | ||||
| Total | 2,583 | 2,236 | 1,945 | 1,958 | 2,132 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Single Segment | -34 | -197 | -270 | ||
| Homes | -93 | -254 | |||
| Internet, Media & Technology (IMT) | 167 | 545 | |||
| Mortgages | -167 | -52 | |||
| Total | -34 | -197 | -270 | -93 | 239 |
| $ Mil | 2025 | 2024 | 2023 |
|---|---|---|---|
| Single Segment | 23 | -112 | -158 |
| Total | 23 | -112 | -158 |
Price Behavior
| Market Price | $31.94 | |
| Market Cap ($ Bil) | 7.5 | |
| First Trading Date | 07/20/2011 | |
| Distance from 52W High | -63.2% | |
| 50 Days | 200 Days | |
| DMA Price | $36.51 | $53.99 |
| DMA Trend | down | down |
| Distance from DMA | -12.5% | -40.8% |
| 3M | 1YR | |
| Volatility | 44.2% | 45.0% |
| Downside Capture | 148.95 | 171.20 |
| Upside Capture | -0.98 | 31.52 |
| Correlation (SPY) | 23.8% | 30.2% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.39 | 0.32 | 0.86 | 1.13 | 1.10 | 1.35 |
| Up Beta | 0.30 | 0.57 | 1.01 | 0.98 | 1.24 | 1.17 |
| Down Beta | 1.19 | 0.53 | 0.28 | 1.00 | 1.08 | 1.15 |
| Up Capture | -54% | -94% | 9% | 18% | 33% | 230% |
| Bmk +ve Days | 11 | 24 | 40 | 67 | 140 | 429 |
| Stock +ve Days | 10 | 16 | 29 | 58 | 121 | 372 |
| Down Capture | 76% | 135% | 191% | 188% | 142% | 111% |
| Bmk -ve Days | 10 | 17 | 23 | 58 | 112 | 321 |
| Stock -ve Days | 11 | 25 | 34 | 67 | 130 | 375 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ZG | |
|---|---|---|---|---|
| ZG | -58.2% | 44.9% | -1.80 | - |
| Sector ETF (XLC) | 5.6% | 13.8% | 0.16 | 42.5% |
| Equity (SPY) | 20.8% | 12.6% | 1.23 | 30.5% |
| Gold (GLD) | 20.0% | 27.9% | 0.64 | 2.1% |
| Commodities (DBC) | 27.6% | 18.9% | 1.16 | -16.3% |
| Real Estate (VNQ) | 13.3% | 13.9% | 0.66 | 30.2% |
| Bitcoin (BTCUSD) | -44.8% | 42.7% | -1.28 | 24.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ZG | |
|---|---|---|---|---|
| ZG | -23.3% | 52.5% | -0.31 | - |
| Sector ETF (XLC) | 7.4% | 20.7% | 0.27 | 51.7% |
| Equity (SPY) | 13.0% | 17.1% | 0.59 | 48.4% |
| Gold (GLD) | 17.0% | 18.3% | 0.75 | 9.6% |
| Commodities (DBC) | 7.8% | 19.5% | 0.29 | 3.5% |
| Real Estate (VNQ) | 2.9% | 18.9% | 0.06 | 45.0% |
| Bitcoin (BTCUSD) | 13.6% | 53.5% | 0.44 | 28.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with ZG | |
|---|---|---|---|---|
| ZG | -1.6% | 53.1% | 0.18 | - |
| Sector ETF (XLC) | 9.2% | 22.2% | 0.47 | 50.5% |
| Equity (SPY) | 15.4% | 17.9% | 0.73 | 46.9% |
| Gold (GLD) | 11.3% | 16.1% | 0.57 | 10.2% |
| Commodities (DBC) | 6.3% | 18.0% | 0.28 | 11.1% |
| Real Estate (VNQ) | 5.1% | 20.7% | 0.21 | 41.0% |
| Bitcoin (BTCUSD) | 57.7% | 66.2% | 0.98 | 18.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 6/9/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/6/2026 | -1.8% | -13.3% | -21.1% |
| 2/10/2026 | -17.1% | -17.5% | -25.0% |
| 10/30/2025 | 4.0% | 1.4% | 2.1% |
| 8/6/2025 | -0.5% | -0.3% | 4.0% |
| 5/7/2025 | 0.5% | 1.2% | 4.5% |
| 2/11/2025 | -10.7% | -8.6% | -20.8% |
| 11/6/2024 | 25.0% | 28.8% | 41.4% |
| 8/7/2024 | 18.2% | 28.5% | 27.7% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 12 |
| # Negative | 11 | 11 | 12 |
| Median Positive | 10.6% | 4.4% | 11.1% |
| Median Negative | -5.4% | -8.1% | -11.5% |
| Max Positive | 25.0% | 30.0% | 41.4% |
| Max Negative | -23.0% | -22.1% | -37.1% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/6/2026 | -1.8% | -13.3% | -21.1% |
| 2/10/2026 | -17.1% | -17.5% | -25.0% |
| 10/30/2025 | 4.0% | 1.4% | 2.1% |
| 8/6/2025 | -0.5% | -0.3% | 4.0% |
| 5/7/2025 | 0.5% | 1.2% | 4.5% |
| 2/11/2025 | -10.7% | -8.6% | -20.8% |
| 11/6/2024 | 25.0% | 28.8% | 41.4% |
| 8/7/2024 | 18.2% | 28.5% | 27.7% |
| 5/1/2024 | -5.4% | -0.6% | -3.1% |
| 2/13/2024 | 7.6% | -0.8% | 2.1% |
| 11/1/2023 | -2.9% | 2.4% | 16.4% |
| 8/2/2023 | 1.0% | 3.5% | -4.0% |
| 5/3/2023 | 10.6% | 12.2% | 10.3% |
| 2/15/2023 | 0.8% | -10.9% | -14.7% |
| 11/2/2022 | 10.2% | 8.2% | 29.8% |
| 8/4/2022 | -2.0% | 1.4% | -10.8% |
| 5/5/2022 | -4.3% | -4.5% | 3.3% |
| 2/10/2022 | 12.7% | 30.0% | -6.0% |
| 11/2/2021 | -23.0% | -22.1% | -37.1% |
| 8/5/2021 | -6.4% | -8.1% | -12.0% |
| 5/4/2021 | -6.9% | -6.2% | -10.9% |
| 2/10/2021 | 16.8% | 9.0% | -8.7% |
| 11/5/2020 | 14.9% | 4.4% | 11.8% |
| 8/6/2020 | 11.6% | 4.2% | 16.6% |
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 12 |
| # Negative | 11 | 11 | 12 |
| Median Positive | 10.6% | 4.4% | 11.1% |
| Median Negative | -5.4% | -8.1% | -11.5% |
| Max Positive | 25.0% | 30.0% | 41.4% |
| Max Negative | -23.0% | -22.1% | -37.1% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 02/11/2026 | 10-K |
| 09/30/2025 | 10/30/2025 | 10-Q |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 02/11/2025 | 10-K |
| 09/30/2024 | 11/06/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/01/2024 | 10-Q |
| 12/31/2023 | 02/15/2024 | 10-K |
| 09/30/2023 | 11/01/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/03/2023 | 10-Q |
| 12/31/2022 | 02/15/2023 | 10-K |
| 09/30/2022 | 11/02/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 02/11/2026 | 10-K |
| 09/30/2025 | 10/30/2025 | 10-Q |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 02/11/2025 | 10-K |
| 09/30/2024 | 11/06/2024 | 10-Q |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/01/2024 | 10-Q |
| 12/31/2023 | 02/15/2024 | 10-K |
| 09/30/2023 | 11/01/2023 | 10-Q |
| 06/30/2023 | 08/02/2023 | 10-Q |
| 03/31/2023 | 05/03/2023 | 10-Q |
| 12/31/2022 | 02/15/2023 | 10-K |
| 09/30/2022 | 11/02/2022 | 10-Q |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/05/2022 | 10-Q |
| 12/31/2021 | 02/10/2022 | 10-K |
| 09/30/2021 | 11/02/2021 | 10-Q |
| 06/30/2021 | 08/05/2021 | 10-Q |
| 03/31/2021 | 05/04/2021 | 10-Q |
| 12/31/2020 | 02/12/2021 | 10-K |
| 09/30/2020 | 11/05/2020 | 10-Q |
| 06/30/2020 | 08/06/2020 | 10-Q |
| 03/31/2020 | 05/07/2020 | 10-Q |
| 12/31/2019 | 02/19/2020 | 10-K |
| 09/30/2019 | 11/07/2019 | 10-Q |
| 06/30/2019 | 08/07/2019 | 10-Q |
Insider Activity
Updated 6/9/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Blachford, Erik C | Direct | Sell | 6092026 | 34.80 | 791 | 27,527 | 1,216,330 | Form | |
| 2 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 5262026 | 36.54 | 9,072 | 331,491 | 5,616,161 | Form |
| 3 | Spaulding, Dan | Chief People Officer | Direct | Sell | 5182026 | 37.40 | 3,078 | 115,117 | 1,858,630 | Form |
| 4 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 5182026 | 37.40 | 5,501 | 205,737 | 2,554,981 | Form |
| 5 | Spaulding, Dan | Chief People Officer | Direct | Sell | 5182026 | 37.93 | 2,056 | 77,974 | 2,001,458 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Blachford, Erik C | Direct | Sell | 6092026 | 34.80 | 791 | 27,527 | 1,216,330 | Form | |
| 2 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 5262026 | 36.54 | 9,072 | 331,491 | 5,616,161 | Form |
| 3 | Spaulding, Dan | Chief People Officer | Direct | Sell | 5182026 | 37.40 | 3,078 | 115,117 | 1,858,630 | Form |
| 4 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 5182026 | 37.40 | 5,501 | 205,737 | 2,554,981 | Form |
| 5 | Spaulding, Dan | Chief People Officer | Direct | Sell | 5182026 | 37.93 | 2,056 | 77,974 | 2,001,458 | Form |
| 6 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 5182026 | 37.93 | 3,671 | 139,253 | 2,800,075 | Form |
| 7 | Owens, Bradley D | General Counsel | Direct | Sell | 5152026 | 37.23 | 3,364 | 125,242 | 2,429,071 | Form |
| 8 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 5152026 | 37.92 | 6,051 | 229,469 | 6,172,691 | Form |
| 9 | Choo, Jun | Chief Operating Officer | Direct | Sell | 5152026 | 37.95 | 1,228 | 46,602 | 4,087,111 | Form |
| 10 | Beitel, David A | Chief Technology Officer | Direct | Sell | 5152026 | 37.93 | 1,879 | 71,279 | 5,113,972 | Form |
| 11 | Rock, Jennifer | Chief Accounting Officer | Direct | Sell | 5152026 | 37.99 | 1,034 | 39,282 | 2,269,596 | Form |
| 12 | Samuelson, Errol G | Chief Industry Dev. Officer | Direct | Sell | 5152026 | 37.97 | 2,939 | 111,599 | 5,089,699 | Form |
| 13 | Owens, Bradley D | General Counsel | Direct | Sell | 5152026 | 37.93 | 2,246 | 85,201 | 2,602,645 | Form |
| 14 | Samuelson, Errol G | Chief Industry Dev. Officer | Direct | Sell | 3262026 | 44.20 | 4,734 | 209,259 | 6,054,893 | Form |
| 15 | Owens, Bradley D | General Counsel | Direct | Sell | 3262026 | 43.67 | 8,800 | 384,320 | 3,094,429 | Form |
| 16 | Blachford, Erik C | Direct | Sell | 3032026 | 42.85 | 966 | 41,393 | 1,531,588 | Form | |
| 17 | Cormier, Thielke Claire | Direct | Sell | 3032026 | 42.85 | 242 | 10,370 | 203,495 | Form | |
| 18 | Maffei, Gregory B | Direct | Sell | 3032026 | 45.15 | 8,050 | 363,458 | 28,795,966 | Form | |
| 19 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 2232026 | 45.29 | 39,663 | 1,796,191 | 101,890,552 | Form |
| 20 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 2182026 | 43.73 | 7,786 | 340,482 | 2,513,907 | Form |
| 21 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 2172026 | 44.25 | 13,661 | 604,553 | 5,147,702 | Form |
| 22 | Spaulding, Dan | Chief People Officer | Direct | Sell | 2172026 | 43.95 | 5,361 | 235,616 | 1,805,466 | Form |
| 23 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 2172026 | 44.22 | 5,538 | 244,879 | 2,886,242 | Form |
| 24 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 2172026 | 44.20 | 4,729 | 209,036 | 5,745,652 | Form |
| 25 | Spaulding, Dan | Chief People Officer | Direct | Sell | 2172026 | 44.19 | 3,901 | 172,393 | 2,052,316 | Form |
| 26 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 2112026 | 45.72 | 9,258 | 423,239 | 102,092,543 | Form |
| 27 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 2112026 | 55.19 | 9,258 | 510,913 | 123,241,119 | Form |
| 28 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 2112026 | 54.63 | 9,258 | 505,801 | 122,007,944 | Form |
| 29 | Blachford, Erik C | Direct | Sell | 12042025 | 72.51 | 965 | 69,972 | 2,432,203 | Form | |
| 30 | Cormier, Thielke Claire | Direct | Sell | 12042025 | 72.51 | 241 | 17,475 | 17,547 | Form | |
| 31 | Owens, Bradley D | General Counsel | Direct | Sell | 11202025 | 67.41 | 2,722 | 183,490 | 2,559,827 | Form |
| 32 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 11142025 | 69.99 | 10,855 | 759,734 | 9,428,399 | Form |
| 33 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 11142025 | 69.53 | 7,865 | 546,853 | 4,923,489 | Form |
| 34 | Spaulding, Dan | Chief People Officer | Direct | Sell | 11142025 | 69.40 | 5,455 | 378,553 | 3,493,513 | Form |
| 35 | Choo, Jun | Chief Operating Officer | Direct | Sell | 11142025 | 71.12 | 3,141 | 223,398 | 7,893,808 | Form |
| 36 | Owens, Bradley D | General Counsel | Direct | Sell | 11142025 | 71.12 | 1,897 | 134,910 | 2,894,210 | Form |
| 37 | Beitel, David A | Chief Technology Officer | Direct | Sell | 11142025 | 71.12 | 3,893 | 276,863 | 10,003,201 | Form |
| 38 | Samuelson, Errol G | Chief Industry Dev. Officer | Direct | Sell | 11142025 | 71.13 | 7,641 | 543,490 | 8,593,339 | Form |
| 39 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 11142025 | 71.13 | 7,546 | 536,739 | 10,354,033 | Form |
| 40 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 11142025 | 71.13 | 5,470 | 389,060 | 5,595,914 | Form |
| 41 | Spaulding, Dan | Chief People Officer | Direct | Sell | 11142025 | 71.12 | 3,819 | 271,602 | 3,968,201 | Form |
| 42 | Rock, Jennifer | Chief Accounting Officer | Direct | Sell | 11122025 | 71.12 | 3,291 | 234,059 | 2,929,473 | Form |
| 43 | Rock, Jennifer | Chief Accounting Officer | Direct | Sell | 11122025 | 73.83 | 2,710 | 200,090 | 3,284,210 | Form |
| 44 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 9242025 | 80.19 | 787 | 63,108 | 179,074,736 | Form |
| 45 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 9242025 | 80.54 | 1,712 | 137,877 | 179,851,198 | Form |
| 46 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 9242025 | 82.65 | 3,333 | 275,460 | 184,565,024 | Form |
| 47 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 9122025 | 88.23 | 3,334 | 294,155 | 197,031,981 | Form |
| 48 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 9122025 | 88.49 | 3,333 | 294,924 | 197,605,752 | Form |
| 49 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 9122025 | 86.60 | 3,333 | 288,630 | 193,389,252 | Form |
| 50 | Beitel, David A | Chief Technology Officer | Direct | Sell | 9102025 | 90.97 | 22,510 | 2,047,753 | 13,149,738 | Form |
| 51 | Choo, Jun | Chief Operating Officer | Direct | Sell | 9102025 | 91.06 | 25,575 | 2,328,890 | 10,392,724 | Form |
| 52 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 9102025 | 89.99 | 25,000 | 2,249,840 | 7,572,601 | Form |
| 53 | Underwood, April | Direct | Sell | 9102025 | 90.12 | 3,621 | 326,308 | 43,526 | Form | |
| 54 | Cormier, Thielke Claire | Direct | Sell | 9042025 | 81.91 | 242 | 19,822 | 39,563 | Form | |
| 55 | Blachford, Erik C | Direct | Sell | 9042025 | 81.91 | 966 | 79,125 | 2,826,550 | Form | |
| 56 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8292025 | 84.65 | 3,334 | 282,208 | 189,029,191 | Form |
| 57 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8292025 | 84.55 | 3,333 | 281,799 | 188,811,727 | Form |
| 58 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8292025 | 85.06 | 3,333 | 283,498 | 189,950,633 | Form |
| 59 | Barton, Richard N | Co-Executive Chairman | Direct | Sell | 8182025 | 85.68 | 150,000 | 12,851,602 | 214,298,328 | Form |
| 60 | Barton, Richard N | Co-Executive Chairman | The Richard & Sarah Barton Irrevocable Trust 03/27/10 | Sell | 8182025 | 84.92 | 200,000 | 16,984,193 | 71,609,436 | Form |
| 61 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8182025 | 85.00 | 150,000 | 12,750,000 | 189,821,065 | Form |
| 62 | Frink, Lloyd D | Co -Exec. Chairman & President | Frink Descendants' Trust 12/30/04 | Sell | 8182025 | 85.00 | 100,000 | 8,500,000 | 59,310,025 | Form |
| 63 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 8152025 | 85.35 | 8,168 | 697,139 | 7,181,861 | Form |
| 64 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 8152025 | 85.73 | 11,275 | 966,569 | 13,125,880 | Form |
| 65 | Spaulding, Dan | Chief People Officer | Direct | Sell | 8152025 | 85.22 | 5,680 | 484,064 | 5,080,631 | Form |
| 66 | Owens, Bradley D | General Counsel | Direct | Sell | 8152025 | 85.35 | 3,014 | 257,245 | 3,635,313 | Form |
| 67 | Hofmann, Jeremy | Chief Financial Officer | Direct | Sell | 8152025 | 81.49 | 5,167 | 421,043 | 7,522,386 | Form |
| 68 | Wacksman, Jeremy | Chief Executive Officer | Direct | Sell | 8152025 | 81.49 | 7,129 | 580,957 | 13,396,325 | Form |
| 69 | Spaulding, Dan | Chief People Officer | Direct | Sell | 8152025 | 81.49 | 3,593 | 292,788 | 5,320,874 | Form |
| 70 | Samuelson, Errol G | Chief Industry Dev. Officer | Direct | Sell | 8152025 | 81.50 | 7,218 | 588,296 | 10,469,682 | Form |
| 71 | Rock, Jennifer | Chief Accounting Officer | Direct | Sell | 8152025 | 81.48 | 3,110 | 253,392 | 3,844,959 | Form |
| 72 | Owens, Bradley D | General Counsel | Direct | Sell | 8152025 | 81.46 | 1,608 | 130,995 | 3,715,351 | Form |
| 73 | Choo, Jun | Chief Operating Officer | Direct | Sell | 8152025 | 81.46 | 2,969 | 241,867 | 9,297,424 | Form |
| 74 | Beitel, David A | Chief Technology Officer | Direct | Sell | 8152025 | 81.48 | 3,678 | 299,672 | 13,611,462 | Form |
| 75 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8132025 | 82.56 | 3,334 | 275,260 | 196,759,612 | Form |
| 76 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8132025 | 80.37 | 5,995 | 481,791 | 191,526,220 | Form |
| 77 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 8132025 | 80.75 | 671 | 54,186 | 192,452,872 | Form |
| 78 | Cormier, Thielke Claire | Direct | Sell | 8132025 | 79.86 | 8,247 | 658,577 | 57,896 | Form | |
| 79 | Stephenson, Gordon Sheridan | Direct | Sell | 8122025 | 82.08 | 6,835 | 561,008 | 2,322,006 | Form | |
| 80 | Spaulding, Dan | Chief People Officer | Direct | Sell | 8112025 | 85.91 | 100,000 | 8,591,391 | 5,918,523 | Form |
| 81 | Underwood, April | Direct | Sell | 8112025 | 86.01 | 595 | 51,179 | 62,361 | Form | |
| 82 | Choo, Jun | Chief Operating Officer | Direct | Sell | 8112025 | 85.21 | 45,710 | 3,894,972 | 9,977,979 | Form |
| 83 | Rock, Jennifer | Chief Accounting Officer | Direct | Sell | 8112025 | 82.69 | 5,177 | 428,086 | 4,159,390 | Form |
| 84 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 7242025 | 80.88 | 27,134 | 2,194,480 | 192,741,987 | Form |
| 85 | Frink, Lloyd D | Co -Exec. Chairman & President | Direct | Sell | 7242025 | 80.25 | 52,866 | 4,242,364 | 191,244,959 | Form |
| 86 | Cormier, Thielke Claire | Direct | Sell | 6132025 | 70.45 | 241 | 16,978 | 51,076 | Form | |
| 87 | Blachford, Erik C | Direct | Sell | 6092025 | 70.35 | 965 | 67,888 | 2,495,596 | Form |
Industry Resources
| Communication Services Resources |
| Variety |
| The Hollywood Reporter |
| Adweek |
| Interactive Media & Services Resources |
| Social Media Today |
| Search Engine Land |
| Nieman Journalism Lab |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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