Tearsheet

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Megatrend and thematic drivers
Megatrends include Biotechnology & Genomics, and Health & Wellness Trends. Themes include Gene Editing & Therapy, Functional Foods & Beverages, Show more.
Weak multi-year price returns
2Y Excs Rtn is -143%, 3Y Excs Rtn is -168%
Penny stock
Mkt Price is 1.0
1   Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -13 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -162%
2   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -43%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -29%, Rev Chg QQuarterly Revenue Change % is -40%
3   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -190%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -191%
4   Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 239%
5   High stock price volatility
Vol 12M is 140%
6   Key risks
XXII key risks include [1] substantial doubt about its ability to continue as a going concern due to a history of significant operating losses, Show more.
0 Megatrend and thematic drivers
Megatrends include Biotechnology & Genomics, and Health & Wellness Trends. Themes include Gene Editing & Therapy, Functional Foods & Beverages, Show more.
1 Weak multi-year price returns
2Y Excs Rtn is -143%, 3Y Excs Rtn is -168%
2 Penny stock
Mkt Price is 1.0
3 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -13 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -162%
4 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -43%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -29%, Rev Chg QQuarterly Revenue Change % is -40%
5 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -190%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -191%
6 Valuation getting more expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is 239%
7 High stock price volatility
Vol 12M is 140%
8 Key risks
XXII key risks include [1] substantial doubt about its ability to continue as a going concern due to a history of significant operating losses, Show more.

Valuation, Metrics & Events

XXII Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

Between August 31, 2025, and December 18, 2025, 22nd Century Group (XXII) experienced a significant stock decline of approximately 44%. This movement can be attributed to several key factors:

1. Disappointing Q2 2025 Financial Results and Strategic Pivot: The company reported a substantial earnings per share miss in its second quarter of 2025, alongside a nearly 50% year-over-year revenue decline. This led to a "total reboot" strategy focusing on its Very Low Nicotine (VLN) products and a planned divestiture from the lower-margin contract manufacturing business, which was anticipated to result in short-term revenue decreases.

2. Pushed Back Profitability Outlook and Liquidity Concerns: Following the Q2 2025 results, 22nd Century Group delayed its profitability timeline to the first half of 2026. The company also disclosed limited cash reserves of approximately $3 million, indicating a high probability of future share dilution to raise capital.

Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
XXII Return100%40%-70%-99%-99%-99%-100%
Peers Return6%1%-12%7%38%40%97%
S&P 500 Return16%27%-19%24%23%14%108%

Monthly Win Rates [3]
XXII Win Rate58%50%25%8%0%0% 
Peers Win Rate48%45%43%48%58%65% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
XXII Max Drawdown-49%-3%-73%-99%-99%-99% 
Peers Max Drawdown-37%-15%-24%-14%-13%-9% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: PM, MO, TPB, UVV, CRON. See XXII Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/17/2025 (YTD)

How Low Can It Go

Unique KeyEventXXIIS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-99.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven46295.2%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-50.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven103.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven68 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-80.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven404.2%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven434 days120 days

Compare to KAVL, PM, MO, TPB, UVV


In The Past

22nd Century's stock fell -99.8% during the 2022 Inflation Shock from a high on 4/28/2021. A -99.8% loss requires a 46295.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About 22nd Century (XXII)

Better Bets than 22nd Century (XXII)

Trade Ideas

Select past ideas related to XXII. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
0.3%0.3%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.8%-5.8%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
14.0%14.0%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.5%7.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.1%-2.1%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
0.3%0.3%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-5.8%-5.8%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
14.0%14.0%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.5%7.5%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-2.1%-2.1%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for 22nd Century

Peers to compare with:

Financials

XXIIPMMOTPBUVVCRONMedian
Name22nd Cen.Philip M.Altria Turning .UniversalCronos  
Mkt Price0.98158.6159.18109.1455.133.0357.16
Mkt Cap0.0247.099.72.01.41.21.7
Rev LTM839,99220,2594362,9871321,712
Op Inc LTM-1314,81911,96193249-24171
FCF LTM-1510,1238,72839157-698
FCF 3Y Avg-359,2678,7105379-2566
CFO LTM-1511,5268,8765020222126
CFO 3Y Avg-3310,6798,88760139-1199

Growth & Margins

XXIIPMMOTPBUVVCRONMedian
Name22nd Cen.Philip M.Altria Turning .UniversalCronos  
Rev Chg LTM-43.1%7.5%-0.2%53.5%3.0%19.0%5.2%
Rev Chg 3Y Avg-28.8%8.0%-0.9%6.4%7.9%17.4%7.1%
Rev Chg Q-40.4%9.4%0.2%31.2%6.1%6.1%6.1%
QoQ Delta Rev Chg LTM-11.5%2.4%0.1%6.9%1.5%1.6%1.5%
Op Mgn LTM-162.3%37.1%59.0%21.4%8.3%-18.5%14.9%
Op Mgn 3Y Avg-210.7%35.9%57.1%25.3%8.2%-60.7%16.7%
QoQ Delta Op Mgn LTM-16.7%0.7%1.7%-0.2%-0.5%11.2%0.2%
CFO/Rev LTM-189.6%28.8%43.8%11.5%6.8%16.4%14.0%
CFO/Rev 3Y Avg-328.5%28.7%43.5%18.4%5.1%-19.0%11.8%
FCF/Rev LTM-191.4%25.3%43.1%8.9%5.3%-4.3%7.1%
FCF/Rev 3Y Avg-352.0%24.9%42.7%16.4%3.0%-30.2%9.7%

Valuation

XXIIPMMOTPBUVVCRONMedian
Name22nd Cen.Philip M.Altria Turning .UniversalCronos  
Mkt Cap0.0247.099.72.01.41.21.7
P/S0.86.35.54.10.58.04.8
P/EBIT-16.59.518.05.6-43.59.5
P/E-0.929.312.734.412.529.521.0
P/CFO-0.421.912.535.96.949.017.2
Total Yield-113.7%6.8%14.1%3.2%13.7%3.4%5.1%
Dividend Yield0.0%3.3%6.2%0.3%5.8%0.0%1.8%
FCF Yield 3Y Avg-4.9%9.8%7.8%6.7%-3.3%6.7%
D/E-0.20.20.20.90.00.2
Net D/E-0.20.20.10.8-0.80.2

Returns

XXIIPMMOTPBUVVCRONMedian
Name22nd Cen.Philip M.Altria Turning .UniversalCronos  
1M Rtn11.7%3.8%1.8%8.2%5.7%25.2%6.9%
3M Rtn-43.7%-3.7%-9.7%7.0%-0.7%17.4%-2.2%
6M Rtn-90.3%-11.7%1.1%46.8%-3.8%58.6%-1.4%
12M Rtn-99.0%30.5%17.3%80.9%4.0%55.4%23.9%
3Y Rtn-100.0%82.2%61.8%460.6%26.2%6.3%44.0%
1M Excs Rtn10.9%3.1%1.1%7.4%4.9%24.5%6.2%
3M Excs Rtn-45.7%-2.4%-8.8%5.6%-1.8%12.1%-2.1%
6M Excs Rtn-102.7%-24.0%-11.3%34.4%-16.2%46.3%-13.7%
12M Excs Rtn-110.4%18.9%4.5%70.0%-7.3%45.9%11.7%
3Y Excs Rtn-168.4%9.7%-8.0%370.5%-45.9%-63.6%-27.0%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Filtered Cigars17    
Cigarettes14    
VLN®1    
Cigarillos0    
Hemp/cannabis  0  
Tobacco  31  
Single Segment   2826
Total32 312826


Price Behavior

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity254,700
Short Interest: % Change Since 11152025-29.8%
Average Daily Volume183,403
Days-to-Cover Short Interest1.39
Basic Shares Quantity3,541,337
Short % of Basic Shares7.2%

Earnings Returns History

Expand for More

 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/4/2025-16.8%-16.8%-32.3%
8/14/2025-10.1%-18.0%-32.6%
3/20/2025-2.6%-15.3%-59.2%
11/12/2024-2.4%-6.8%-28.7%
8/13/2024-3.8%-21.1%-60.7%
3/28/2024-8.7%-29.7%-17.8%
11/6/2023-10.9%-19.0%-52.9%
8/14/2023-16.7%-23.3%-48.4%
...
SUMMARY STATS   
# Positive435
# Negative141513
Median Positive17.3%22.4%12.7%
Median Negative-4.7%-15.1%-32.3%
Max Positive21.6%29.3%129.0%
Max Negative-18.1%-29.7%-60.7%

SEC Filings

Expand for More

Report DateFiling DateFiling
93020251104202510-Q 9/30/2025
6302025814202510-Q 6/30/2025
3312025513202510-Q 3/31/2025
12312024320202510-K 12/31/2024
93020241112202410-Q 9/30/2024
6302024813202410-Q 6/30/2024
3312024515202410-Q 3/31/2024
12312023328202410-K 12/31/2023
93020231106202310-Q 9/30/2023
6302023814202310-Q 6/30/2023
3312023509202310-Q 3/31/2023
12312022309202310-K 12/31/2022
93020221108202210-Q 9/30/2022
6302022809202210-Q 6/30/2022
3312022505202210-Q 3/31/2022
12312021301202210-K 12/31/2021