22nd Century (XXII)
Market Price (12/4/2025): $1.04 | Market Cap: $11,321Sector: Consumer Staples | Industry: Tobacco
22nd Century (XXII)
Market Price (12/4/2025): $1.04Market Cap: $11,321Sector: Consumer StaplesIndustry: Tobacco
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -97% | Weak multi-year price returns2Y Excs Rtn is -151%, 3Y Excs Rtn is -173% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -13 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -146% |
| Megatrend and thematic driversMegatrends include Biotechnology & Genomics, and Health & Wellness Trends. Themes include Gene Editing & Therapy, Functional Foods & Beverages, Show more. | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 2861% | |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -42%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -39%, Rev Chg QQuarterly Revenue Change % is -50% | ||
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -156%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -158% | ||
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -19583% | ||
| High stock price volatilityVol 12M is 143% | ||
| Significant short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 3332% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -97% |
| Megatrend and thematic driversMegatrends include Biotechnology & Genomics, and Health & Wellness Trends. Themes include Gene Editing & Therapy, Functional Foods & Beverages, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -151%, 3Y Excs Rtn is -173% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -13 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -146% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 2861% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -42%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -39%, Rev Chg QQuarterly Revenue Change % is -50% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -156%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -158% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -19583% |
| High stock price volatilityVol 12M is 143% |
| Significant short interestShort Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 3332% |
Valuation, Metrics & Events
XXII Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
1. Significant Decline in Net Revenue and Cartons Sold: 22nd Century Group reported a decline in net revenue for the fourth quarter of 2024, dropping to $4 million from $5.9 million in the previous quarter, and also saw a decrease in the number of cartons sold. This trend continued with a revenue decline to $4.1 million in Q2 2025 from $6.0 million in Q1 2025.
2. Weak Financial Health and Negative Profit Margins: The company's financial health has been rated as "WEAK," evidenced by negative EBITDA and alarming gross profit margins. For example, as of December 2024, the company had negative EBITDA of -$23.26M and gross margins of -51.87%.
Show more
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| XXII Return | 100% | 40% | -70% | -99% | -99% | -99% | -100% |
| Peers Return | 69% | 197% | -1% | -5% | 23% | 14% | 561% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| XXII Win Rate | 58% | 50% | 25% | 8% | 0% | 0% | |
| Peers Win Rate | 45% | 43% | 47% | 47% | 60% | 56% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| XXII Max Drawdown | -49% | -3% | -73% | -99% | -99% | -99% | |
| Peers Max Drawdown | -41% | -6% | -21% | -24% | -28% | -15% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: KAVL, PM, MO, TPB, UVV. See XXII Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | XXII | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -99.8% | -25.4% |
| % Gain to Breakeven | 46295.2% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -50.9% | -33.9% |
| % Gain to Breakeven | 103.6% | 51.3% |
| Time to Breakeven | 68 days | 148 days |
| 2018 Correction | ||
| % Loss | -80.2% | -19.8% |
| % Gain to Breakeven | 404.2% | 24.7% |
| Time to Breakeven | 434 days | 120 days |
Compare to KAVL, PM, MO, TPB, UVV
In The Past
22nd Century's stock fell -99.8% during the 2022 Inflation Shock from a high on 4/28/2021. A -99.8% loss requires a 46295.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select past ideas related to XXII. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.8% | 3.8% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -2.1% | -2.1% | -2.1% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.4% | 3.4% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 7.2% | 7.2% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.4% | 1.4% | -5.1% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for 22nd Century
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 55.58 |
| Mkt Cap | 1.6 |
| Rev LTM | 1,712 |
| Op Inc LTM | 171 |
| FCF LTM | 98 |
| FCF 3Y Avg | 66 |
| CFO LTM | 126 |
| CFO 3Y Avg | 99 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 1.4% |
| Rev Chg 3Y Avg | 2.7% |
| Rev Chg Q | 3.2% |
| QoQ Delta Rev Chg LTM | 0.8% |
| Op Mgn LTM | 14.9% |
| Op Mgn 3Y Avg | 16.7% |
| QoQ Delta Op Mgn LTM | -0.4% |
| CFO/Rev LTM | 9.1% |
| CFO/Rev 3Y Avg | 11.8% |
| FCF/Rev LTM | 7.1% |
| FCF/Rev 3Y Avg | 9.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 1.6 |
| P/S | 4.6 |
| P/EBIT | 7.5 |
| P/E | 12.6 |
| P/CFO | 9.7 |
| Total Yield | 5.0% |
| Dividend Yield | 1.8% |
| FCF Yield 3Y Avg | 5.8% |
| D/E | 0.2 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 3.5% |
| 3M Rtn | -8.5% |
| 6M Rtn | -12.3% |
| 12M Rtn | 5.2% |
| 3Y Rtn | 33.4% |
| 1M Excs Rtn | 3.5% |
| 3M Excs Rtn | -13.3% |
| 6M Excs Rtn | -27.0% |
| 12M Excs Rtn | -10.2% |
| 3Y Excs Rtn | -34.2% |
Comparison Analyses
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8142025 | 10-Q 6/30/2025 |
| 3312025 | 5132025 | 10-Q 3/31/2025 |
| 12312024 | 3202025 | 10-K 12/31/2024 |
| 9302024 | 11122024 | 10-Q 9/30/2024 |
| 6302024 | 8132024 | 10-Q 6/30/2024 |
| 3312024 | 5152024 | 10-Q 3/31/2024 |
| 12312023 | 3282024 | 10-K 12/31/2023 |
| 9302023 | 11062023 | 10-Q 9/30/2023 |
| 6302023 | 8142023 | 10-Q 6/30/2023 |
| 3312023 | 5092023 | 10-Q 3/31/2023 |
| 12312022 | 3092023 | 10-K 12/31/2022 |
| 9302022 | 11082022 | 10-Q 9/30/2022 |
| 6302022 | 8092022 | 10-Q 6/30/2022 |
| 3312022 | 5052022 | 10-Q 3/31/2022 |
| 12312021 | 3012022 | 10-K 12/31/2021 |
| 9302021 | 11042021 | 10-Q 9/30/2021 |
External Quote Links
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| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |