Tearsheet

Investment Highlights Why It Matters Which of these 2 stories sounds closer for this stock?

1. Generates cash flow

The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.

2. Riding a trend

Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow


0 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -97%
Weak multi-year price returns
2Y Excs Rtn is -151%, 3Y Excs Rtn is -173%
Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -13 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -146%
1 Megatrend and thematic drivers
Megatrends include Biotechnology & Genomics, and Health & Wellness Trends. Themes include Gene Editing & Therapy, Functional Foods & Beverages, Show more.
  Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 2861%
2   Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -42%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -39%, Rev Chg QQuarterly Revenue Change % is -50%
3   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -156%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -158%
4   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -19583%
5   High stock price volatility
Vol 12M is 143%
6   Significant short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 3332%
0 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -97%
1 Megatrend and thematic drivers
Megatrends include Biotechnology & Genomics, and Health & Wellness Trends. Themes include Gene Editing & Therapy, Functional Foods & Beverages, Show more.
2 Weak multi-year price returns
2Y Excs Rtn is -151%, 3Y Excs Rtn is -173%
3 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -13 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -146%
4 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 2861%
5 Weak revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is -42%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -39%, Rev Chg QQuarterly Revenue Change % is -50%
6 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -156%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -158%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -19583%
8 High stock price volatility
Vol 12M is 143%
9 Significant short interest
Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 3332%

Valuation, Metrics & Events

XXII Stock


Why The Stock Moved


Qualitative Assessment

AI Generated Analysis | Feedback

1. Significant Decline in Net Revenue and Cartons Sold: 22nd Century Group reported a decline in net revenue for the fourth quarter of 2024, dropping to $4 million from $5.9 million in the previous quarter, and also saw a decrease in the number of cartons sold. This trend continued with a revenue decline to $4.1 million in Q2 2025 from $6.0 million in Q1 2025.



2. Weak Financial Health and Negative Profit Margins: The company's financial health has been rated as "WEAK," evidenced by negative EBITDA and alarming gross profit margins. For example, as of December 2024, the company had negative EBITDA of -$23.26M and gross margins of -51.87%.



Show more

Stock Movement Drivers

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
XXII Return100%40%-70%-99%-99%-99%-100%
Peers Return69%197%-1%-5%23%14%561%
S&P 500 Return16%27%-19%24%23%16%112%

Monthly Win Rates [3]
XXII Win Rate58%50%25%8%0%0% 
Peers Win Rate45%43%47%47%60%56% 
S&P 500 Win Rate58%75%42%67%75%70% 

Max Drawdowns [4]
XXII Max Drawdown-49%-3%-73%-99%-99%-99% 
Peers Max Drawdown-41%-6%-21%-24%-28%-15% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: KAVL, PM, MO, TPB, UVV. See XXII Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)

How Low Can It Go

Unique KeyEventXXIIS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-99.8%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven46295.2%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-50.9%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven103.6%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven68 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-80.2%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven404.2%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven434 days120 days

Compare to KAVL, PM, MO, TPB, UVV


In The Past

22nd Century's stock fell -99.8% during the 2022 Inflation Shock from a high on 4/28/2021. A -99.8% loss requires a 46295.2% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth over time.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About 22nd Century (XXII)

Better Bets than 22nd Century (XXII)

Trade Ideas

Select past ideas related to XXII. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.8%3.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.1%-2.1%-2.1%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.4%3.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.2%7.2%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%1.4%-5.1%
Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
3.8%3.8%0.0%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.1%-2.1%-2.1%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
3.4%3.4%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
7.2%7.2%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
1.4%1.4%-5.1%

Recent Active Movers

Recent Active Movers

More From Trefis

Peer Comparisons for 22nd Century

Peers to compare with:

Financials

XXIIKAVLPMMOTPBUVVMedian
Name22nd Cen.Kaival B.Philip M.Altria Turning .Universal 
Mkt Price1.020.49151.7158.4197.5752.7655.58
Mkt Cap0.00.0236.298.41.81.31.6
Rev LTM9139,99220,2594362,9871,712
Op Inc LTM-13-714,81911,96193249171
FCF LTM-14-310,1238,7283915798
FCF 3Y Avg-39-29,2678,710537966
CFO LTM-14-311,5268,87650202126
CFO 3Y Avg-36-210,6798,8876013999

Growth & Margins

XXIIKAVLPMMOTPBUVVMedian
Name22nd Cen.Kaival B.Philip M.Altria Turning .Universal 
Rev Chg LTM-41.9%-88.9%7.5%-0.2%53.5%3.0%1.4%
Rev Chg 3Y Avg-39.1%-27.3%8.0%-0.9%6.4%7.9%2.7%
Rev Chg Q-49.8%-80.0%9.4%0.2%31.2%6.1%3.2%
QoQ Delta Rev Chg LTM-20.0%-33.6%2.4%0.1%6.9%1.5%0.8%
Op Mgn LTM-145.5%-642.3%37.1%59.0%21.4%8.3%14.9%
Op Mgn 3Y Avg-156.9%-266.5%35.9%57.1%25.3%8.2%16.7%
QoQ Delta Op Mgn LTM-37.5%-165.5%0.7%1.7%-0.2%-0.5%-0.4%
CFO/Rev LTM-156.1%-249.7%28.8%43.8%11.5%6.8%9.1%
CFO/Rev 3Y Avg-196.6%-90.3%28.7%43.5%18.4%5.1%11.8%
FCF/Rev LTM-158.2%-249.7%25.3%43.1%8.9%5.3%7.1%
FCF/Rev 3Y Avg-210.9%-90.3%24.9%42.7%16.4%3.0%9.7%

Valuation

XXIIKAVLPMMOTPBUVVMedian
Name22nd Cen.Kaival B.Philip M.Altria Turning .Universal 
Mkt Cap0.00.0236.298.41.81.31.6
P/S0.05.16.35.54.10.54.6
P/EBIT-0.0-0.716.59.518.05.67.5
P/E-0.0-0.729.312.734.412.512.6
P/CFO-0.0-2.021.912.535.96.99.7
Total Yield-19,578.3%-142.3%6.8%14.1%3.2%13.7%5.0%
Dividend Yield0.0%0.0%3.3%6.2%0.3%5.8%1.8%
FCF Yield 3Y Avg-5,876.7%-18.4%4.9%9.8%7.8%6.7%5.8%
D/E66.20.10.20.20.20.90.2
Net D/E28.6-0.10.20.20.10.80.2

Returns

XXIIKAVLPMMOTPBUVVMedian
Name22nd Cen.Kaival B.Philip M.Altria Turning .Universal 
1M Rtn-34.2%-9.8%4.9%3.1%4.2%3.9%3.5%
3M Rtn-41.7%-47.1%-6.2%-10.9%0.7%-2.8%-8.5%
6M Rtn-94.1%-14.4%-14.6%1.8%30.4%-10.1%-12.3%
12M Rtn-99.6%-33.4%21.4%10.1%61.7%0.3%5.2%
3Y Rtn-100.0%-97.8%67.6%56.1%355.3%10.7%33.4%
1M Excs Rtn-34.2%-9.7%4.9%3.1%4.2%4.0%3.5%
3M Excs Rtn-43.5%-50.1%-10.3%-16.2%-6.5%-7.8%-13.3%
6M Excs Rtn-108.8%-29.1%-29.3%-12.9%15.7%-24.8%-27.0%
12M Excs Rtn-113.2%-46.0%4.7%-5.0%44.7%-15.3%-10.2%
3Y Excs Rtn-172.8%-170.5%6.2%-8.1%301.5%-60.2%-34.2%

Financials

Segment Financials

Revenue by Segment

$ Mil20242023202220212020
Filtered Cigars17    
Cigarettes14    
VLN®1    
Cigarillos0    
Tobacco 4131  
Hemp/cannabis  0  
Single Segment   2826
Total3241312826


Price Behavior

Short Interest

Short Interest: As Of Date11142025
Short Interest: Shares Quantity362,732
Short Interest: % Change Since 10312025-25.6%
Average Daily Volume353,986
Days-to-Cover Short Interest1.02
Basic Shares Quantity10,886
Short % of Basic Shares3332.2%

SEC Filings

Expand for More

Report DateFiling DateFiling
6302025814202510-Q 6/30/2025
3312025513202510-Q 3/31/2025
12312024320202510-K 12/31/2024
93020241112202410-Q 9/30/2024
6302024813202410-Q 6/30/2024
3312024515202410-Q 3/31/2024
12312023328202410-K 12/31/2023
93020231106202310-Q 9/30/2023
6302023814202310-Q 6/30/2023
3312023509202310-Q 3/31/2023
12312022309202310-K 12/31/2022
93020221108202210-Q 9/30/2022
6302022809202210-Q 6/30/2022
3312022505202210-Q 3/31/2022
12312021301202210-K 12/31/2021
93020211104202110-Q 9/30/2021