Here are 1-3 brief analogies for Thumzup Media (TZUP):

• It's like an "Uber for user-generated advertising," connecting brands with everyday people to create and share promotional content.
• Think of it as "Fiverr or Upwork for micro-influencer and user-generated content campaigns," allowing brands to commission authentic content from a network of individuals.

• Social Media Content Amplification Platform: A technology platform that enables brands to amplify their marketing messages through user-generated content and social media influencers.
• Influencer Marketing Services: Connects brands with a network of social media users and creators to execute targeted promotional campaigns.
• User Monetization Program: Enables everyday social media users to earn rewards by creating and sharing content that promotes brands participating on the platform.

Thumzup Media (symbol: TZUP) primarily sells its services to other companies, operating in a B2B (business-to-business) model. Its customers are businesses, brands, and content creators that utilize the Thumzup platform for digital advertising and marketing campaigns, paying to reach the platform's user base.

However, according to the company's latest annual report (Form 10-K filed with the SEC), Thumzup Media does not have any single "major customer" that accounts for 10% or more of its total revenue. For the years ended December 31, 2023, and 2022, no single customer represented 10% or more of total revenue.

Therefore, while Thumzup Media serves a client base of businesses and advertisers, no specific names of major customer companies can be identified or listed, as their revenue is diversified across numerous clients rather than concentrated in a few large ones.

Robert Steele, Chief Executive Officer, Chairman of the Board of Directors, Founder

Robert Steele is the founder of Thumzup Media Corporation. He began his first technology company at the age of 12, selling game controllers for Apple II computers. He co-founded one of the first PC-based Geographical Information Systems (GIS). In 1999, Mr. Steele founded iBrite, a mobile software company, and his patent application for iBrite has been cited over 30 times. iBrite's software was utilized by Mapquest for mobile mapping and to bring Microsoft Powerpoint to Palm mobile devices. Mr. Steele has also served as CEO of two other publicly traded companies. One of these companies provided business process outsourcing to Fortune 500 clients such as Amgen, FedEx, GMAC, and Ecolab, processing over $1 billion annually in accounts payable for Ecolab and scanning more than 30 million pages of loan documentation for GMAC. The other company developed software to detect copyright infringement online, leading to over $1 billion in civil judgments for copyright holders.

Isaac Dietrich, Chief Financial Officer and Director

Isaac Dietrich has served as Thumzup's Chief Financial Officer and a member of its Board of Directors since October 2024, having previously been the Director of Finance from September 2022 to October 2024. Over the past decade, Mr. Dietrich has played a key role in raising $100 million through equity sales and managed financial reporting, corporate communications, and exchange compliance for Greenwave Technology Solutions, Inc. He has served as Chief Financial Officer for Greenwave Technology Solutions, Inc., a scrap metal recycler that generated over $35 million in revenue in fiscal year 2023, since April 2023. Mr. Dietrich also held various leadership positions at Greenwave Technology Solutions, Inc. between 2013 and 2021, including Chief Executive Officer, Chairman of the Board, and Chief Financial Officer. Additionally, since February 2023, he has served on Truleum, Inc.'s Board of Directors and as Chairman of its Audit Committee.

The rise of decentralized social media platforms (Web3 social).

Thumzup Media (TZUP) operates an AdTech platform that incentivizes individuals to create and post content about advertisers on social media, essentially bridging the gap between businesses and user-generated content creators. This positions their main products and services within the broader addressable markets of influencer marketing, user-generated content (UGC) platforms, and social media advertising and management.

Addressable Markets for Thumzup Media's Main Products or Services:

Influencer Marketing Market

• The global influencer marketing industry was valued at approximately $24 billion in 2024.
• This market is projected to reach $32.55 billion globally in 2025.
• Further forecasts estimate the global influencer marketing market to reach $107.72 billion by 2030.
• Another projection indicates the global market size for influencer marketing to be approximately $31.07 billion in 2025, growing to an estimated $121.81 billion by 2030.
• North America is identified as the largest market within the influencer marketing sector.

User-Generated Content (UGC) Platform Market

• The global user-generated content platform market size was valued at $4.4 billion in 2022.
• It is projected to reach $32.6 billion globally by 2030.
• Another estimate places the global UGC platform market size at $9.85 billion in 2025, expected to reach $35.44 billion by 2030.
• Further data suggests the global UGC platform market was valued at $6.07 billion in 2024 and is projected to reach $43.87 billion by 2032.
• North America held the largest share of the global user-generated content platforms market, accounting for 34.1% in 2022.

Social Media Advertising Market

• The global social media advertising market is projected to grow from $121.66 billion in 2024 to $136.65 billion by 2025.
• This market is expected to reach $302.41 billion globally by 2032.
• Another report estimates the global social media advertising market size to reach $262.62 billion by 2028.
• North America dominated the social media advertising market with over a 30.0% revenue share in 2020.

Social Media Management Market

• The global social media management market was valued at $27.03 billion in 2024.
• It is projected to reach $124.63 billion globally by 2032.
• The North American social media management market held a 39.77% share in 2024.
• The U.S. social media management market alone is predicted to reach an estimated value of $26.55 billion by 2032.

1. Growth in Advertiser Base: Thumzup Media has reported significant growth in its advertiser base, with a 230% increase in 2024, surpassing 600 active advertisers. The company aims for a tenfold increase in advertisers over a 12-month period, which directly translates to increased revenue as more businesses utilize its social media branding and marketing platform.
2. Expansion into New Geographic Markets: The company has strategically expanded its market presence into new regions, including South Florida, Greater Los Angeles, Beverly Hills, the San Fernando Valley, West Los Angeles, and Hollywood. This geographic expansion is designed to broaden its reach to both advertisers and social media users, thereby increasing campaign volume and revenue.
3. Technological Innovation and Platform Enhancements: Thumzup is continually innovating its platform by integrating with major social media channels like Instagram Reels and X (formerly Twitter), and has launched advanced analytics tools. More recently, in October 2025, the Thumzup App received official API access from TikTok, unlocking new potential for social media advertising campaigns and making the platform more attractive to a wider range of advertisers.
4. New Services and Product Offerings through Cryptocurrency Integration: Thumzup is exploring the integration of Dogecoin to offer rewards to its users and has a board-approved strategy to allocate a significant portion of its liquid assets to Bitcoin. The company is also considering entering the Dogecoin mining space and has a proposed acquisition of Dogehash Technologies, Inc. These initiatives suggest a potential for new revenue streams related to cryptocurrency transactions, crypto-focused advertising, or other services stemming from its growing involvement in the digital asset space.

Share Repurchases

• Thumzup Media announced a $10 million share repurchase program extending through December 31, 2026.
• The company completed an initial $1 million buyback program in September 2025, repurchasing 212,432 shares at an average price of $4.71 per share.
• The window for repurchases under the $10 million authorization was extended until October 31, 2025.

Share Issuance

• Thumzup Media closed a $50 million public offering of common stock at $10 per share in August 2025.
• In 2024, the company raised $8,119,477 through the sale of common and preferred stock and related-party loans.
• As of October 30, 2025, there were 16,541,342 shares of common stock outstanding.

Inbound Investments

• In 2024, the company raised $8,119,477 through the sale of common and preferred stock and related-party loans.

Outbound Investments

• Thumzup Media is acquiring DogeHash Technologies in an all-stock transaction, aiming to transform into a Dogecoin mining-focused entity.
• The company made a $2.5 million capital infusion into DogeHash Technologies to expand its Dogecoin mining capacity.
• Thumzup purchased approximately 7.5 million Dogecoin tokens valued at around $2 million and approved the purchase of up to $1 million in Bitcoin as a treasury reserve asset.

Capital Expenditures

• Thumzup Media reported minimal traditional capital expenditures, with figures around -$0.01 million in 2024, 2023, 2022, and 2020.
• The company announced a strategic $50 million expansion into crypto mining, focusing on energy-efficient mining infrastructure and enhancing its Digital Asset Treasury.
• Proceeds from a $50 million public offering are intended to explore the accumulation of cryptocurrencies and the purchase of mining equipment.