Here are 1-3 brief analogies for Sprout Social (SPT):

• The Salesforce for social media management.

• HubSpot for a business's social media presence.

• Social Media Publishing & Scheduling: A service enabling users to plan, create, and schedule content across various social media platforms from a single dashboard.
• Social Media Engagement & Customer Service: A service providing tools to monitor, respond to, and manage customer interactions and inquiries across all connected social channels.
• Social Media Analytics & Reporting: A service offering comprehensive data insights, performance tracking, and customizable reports on social media activity and campaigns.
• Social Media Listening & Research: A service designed to monitor brand mentions, industry trends, and competitive insights across social media to inform strategy.
• Employee Advocacy & Influencer Management: A service that empowers employees to share brand content and helps manage relationships with social media influencers.

Sprout Social (symbol: SPT) primarily sells its social media management, analytics, and customer care software solutions to other companies, making it a business-to-business (B2B) company.

Due to the nature of its Software-as-a-Service (SaaS) business model, Sprout Social serves a broad and diverse customer base. The company does not publicly disclose specific "major customers" in its financial filings (such as 10-K reports) because no single customer or a small group of customers constitutes a material portion of its revenue. Its revenue is diversified across thousands of clients.

Instead of listing specific customer companies, it is more accurate to describe the categories of businesses that utilize Sprout Social's platform:

• Small to Medium-Sized Businesses (SMBs): These businesses leverage Sprout Social to manage their social presence, engage with customers, and analyze performance without needing large internal social media teams.
• Large Enterprises: Many larger organizations across various industries (e.g., retail, consumer packaged goods, hospitality, technology, media, education, non-profits) use Sprout Social for scalable social media management, advanced analytics, brand monitoring, and customer service at a corporate level or across multiple brands/departments.
• Marketing and Social Media Agencies: Agencies frequently use Sprout Social as a central platform to manage the social media strategies and accounts for multiple clients, benefiting from its collaborative features, reporting tools, and ability to handle numerous profiles efficiently.

• Amazon.com, Inc. (AMZN)

Ryan Barretto, Chief Executive Officer

Ryan Barretto became the Chief Executive Officer of Sprout Social in October 2024. He joined the company in 2016 as Senior Vice President of Global Sales & Success and was promoted to President in December 2020. Barretto has been instrumental in scaling Sprout Social's annual recurring revenue from $30 million to over $400 million, and under his leadership, the company became public. Before joining Sprout Social, he spent a decade at Salesforce, contributing to its growth from $180 million to over $7 billion in annual sales, holding roles such as Vice President of Global Sales, Pardot, and Area Vice President, Commercial Sales. He also serves as a member of the board of directors for re:WORK TRAINING and FullStory.

Joe Del Preto, Chief Financial Officer; Treasurer

Joe Del Preto is the Chief Financial Officer and Treasurer at Sprout Social, a position he has held since 2017. Prior to his role at Sprout Social, he served as the Global Controller for Groupon from 2012 to 2017. He also held the position of Vice President of Finance at Echo Global Logistics Inc.

Justyn Howard, Co-Founder and Executive Chair

Justyn Howard co-founded Sprout Social in 2010. He served as the company's Chief Executive Officer until September 2024 and as President from April 2010 until December 2020, playing a pivotal role in the company's expansion and success. Howard transitioned to the role of Executive Chair in October 2024. Before founding Sprout Social, he gained experience in enterprise sales, including roles at Learn.com, a SaaS Learning Management provider.

Alan Boyce, Chief Technology Officer

Alan Boyce joined Sprout Social as Chief Technology Officer in 2023.

Scott Morris, Chief Marketing Officer

Scott Morris has been the Chief Marketing Officer at Sprout Social since 2023. He has a background that includes senior marketing roles at Zendesk and Adobe, where he led global marketing campaigns and developed innovative marketing strategies.

The most significant clear emerging threat for Sprout Social (SPT) is the **increasingly robust and free social media management and analytics tools offered directly by the major social media platforms themselves.** Platforms like Meta (Facebook, Instagram), X (formerly Twitter), LinkedIn, and TikTok are continuously enhancing their native business suites (e.g., Meta Business Suite) with features for publishing, scheduling, engagement, and analytics. As these built-in tools become more sophisticated and comprehensive, they reduce the perceived need and value of third-party aggregated platforms for businesses, especially smaller ones or those primarily focused on a limited number of networks. This trend poses a direct disintermediation threat, potentially eroding Sprout Social's market share and pricing power by offering compelling free alternatives for core functionalities.

Sprout Social (SPT) operates in the social media management and analytics software market. The company's management estimates the current Serviceable Available Market (SAM) for the industry to be approximately $55 billion. The Total Addressable Market (TAM) is forecast to reach approximately $120 billion in 2025. These market sizes are global.

Sprout Social (SPT) is anticipated to drive future revenue growth over the next 2-3 years through several key strategies:

1. Expansion in the Enterprise Customer Segment: Sprout Social is actively pursuing a "Win the enterprise" strategy, focusing on increasing its pipeline and securing strategic customers with high Annual Recurring Revenue (ARR). The company reported an 18% year-over-year growth in customers contributing over $50,000 in ARR in Q2 2025, and a 21% increase in this segment in Q3 2025. This focus on higher-value enterprise clients is a significant driver for future revenue.
2. Innovation and Launch of AI-Powered Products and Services: The company is making substantial investments in artificial intelligence (AI) to enhance its offerings. This includes the acquisition of NewsWhip, a leader in AI-powered predictive media intelligence, to boost listening capabilities and expand into PR and crisis monitoring. Sprout Social also launched an AI support agent and an AI-powered help center in Q3 2025, which has already shown improved efficiency. Further AI functionalities are expected to be showcased, aiming to deepen customer engagement and differentiate products.
3. Strategic Partnerships: Collaborations with major technology platforms like AWS and Salesforce are crucial to Sprout Social's growth strategy. These partnerships are instrumental in extending the reach of its platform into larger, strategic accounts and fostering broader adoption.
4. Growth in Average Contract Value (ACV): Sprout Social has demonstrated consistent growth in its Average Contract Value, which increased by 14% year-over-year to $15,321 in Q2 2025 and by 15% to $16,064 in Q3 2025. This indicates successful upselling and cross-selling to existing customers, as well as new customers subscribing to more comprehensive, higher-value plans.
5. International Market Penetration: Sprout Social continues to execute a "land-and-expand" strategy, growing its customer base globally. The company serves approximately 30,000 brands across more than 100 countries. With the total addressable market for social media management estimated to reach $120 billion in 2025, and Sprout Social having less than 1% penetration, there is substantial room for international growth.

Share Repurchases

• Sprout Social's 1-Year Share Buyback Ratio was -3.00% as of June 2025, which indicates share issuance rather than repurchases during that period.
• Treasury stock at cost increased slightly from $32.7 million at December 31, 2022, to $34.6 million at September 30, 2023, suggesting minor share repurchases.

Share Issuance

• The number of Class A common shares issued and outstanding increased from 47,562,911 at December 31, 2022, to 48,762,556 at September 30, 2023.
• The company had 5,293,497 shares of Class A common stock available for issuance under its 2019 Incentive Award Plan, with RSU grants made in late 2019.

Outbound Investments

• Sprout Social acquired Tagger Media, Inc. on August 2, 2023, for $144 million, funded by cash on hand and borrowings from its credit facility.
• In 2024, the company acquired Simply Measured for $8.3 million to enhance its social listening and AI capabilities.
• By Q3 2025, Sprout Social closed the acquisition of NewsWhip, paying $52.3 million in cash upfront, with an additional $3.2 million deferred and up to $10.0 million in earnout.

Capital Expenditures

• Capital spending on property, plant, and equipment has consistently ranged between $0.4 million and $1.1 million quarterly.
• In the last 12 months, capital expenditures were approximately -$3.94 million.