Here are two brief analogies to describe Sprinklr (CXM):

• Salesforce for unified customer experience across all modern digital channels.
• An enterprise HubSpot that consolidates marketing, care, and research onto a single AI-powered platform.

• Sprinklr Modern Marketing & Advertising: This suite helps brands manage, plan, publish, and analyze their content and advertising campaigns across various social and digital channels.
• Sprinklr Modern Care: This suite provides tools for customer service, allowing brands to resolve customer issues efficiently across digital and social channels, including AI-powered chatbots and contact center integrations.
• Sprinklr Modern Research: This suite enables businesses to monitor conversations, identify trends, and gain actionable insights from social media and other digital sources to understand customer sentiment and competitive landscapes.
• Sprinklr Modern Sales & Engagement: This suite empowers sales and marketing teams to engage with customers, manage communities, and drive revenue through personalized interactions on social and digital platforms.

Sprinklr (CXM) Major Customers

Sprinklr (symbol: CXM) sells its unified customer experience management platform primarily to other companies (B2B).

The company serves a wide range of large global enterprises across various industries, providing solutions for marketing, advertising, research, care, and engagement. While Sprinklr's financial filings indicate that no single customer accounts for 10% or more of its revenue, it boasts a large portfolio of prominent global brands as clients.

Major customer companies include, but are not limited to, the following:

• Microsoft (Symbol: MSFT)
• McDonald's (Symbol: MCD)
• Cisco Systems (Symbol: CSCO)
• Nike (Symbol: NKE)

Amazon (AMZN)

Alphabet (GOOGL)

Rory Read, President and Chief Executive Officer

Rory Read became Sprinklr's President and Chief Executive Officer in November 2024. Prior to joining Sprinklr, Mr. Read served as the Chief Executive Officer of Vonage Holdings Corp. from July 2020 to March 2024. He also held the position of Senior Vice President at Ericsson from July 2022 to March 2024, having joined the company following Ericsson's acquisition of Vonage. Mr. Read was instrumental in the sale of Vonage to Ericsson for $6.2 billion in 2021. He has also held various high-profile positions at Dell Technologies, IBM, and Lenovo.

Anthony Coletta, Chief Financial Officer

Anthony Coletta was appointed as Sprinklr's new Chief Financial Officer in October 2025. Before joining Sprinklr, he served as Chief Investor Relations Officer at SAP SE, where he managed financial markets communications. Mr. Coletta's experience at SAP also includes serving as CFO for SAP North America, SAP Latin American & Caribbean, and SAP Market Units, as well as Chief Controlling Officer of Global Sales, Global Customer Operations. Prior to SAP, he held finance and strategy positions at Siemens and ThyssenKrupp.

Ragy Thomas, Founder and Chairman of the Board

Ragy Thomas is the founder of Sprinklr, having established the company in 2009. He previously served as CEO and Co-CEO of Sprinklr before transitioning to Advisor to the CEO in November 2024, while retaining his role as Founder and Chairman of the Board. A technology visionary, entrepreneur, and investor, Mr. Thomas played a significant role in the development of social media and email as critical business channels for enterprises. Before founding Sprinklr, he was President of Epsilon's Interactive Services from 2006 to 2008 and Chief Technology Officer of Bigfoot Interactive, an email marketing company that Epsilon acquired in 2005. He also co-founded Kenscio, a digital marketing services company, in 2009.

Joy Corso, Chief Administrative Officer

Joy Corso has served as Sprinklr's Chief Administrative Officer since January 2025. In this role, she is responsible for leading both the Marketing and Culture & Talent organizations.

Arun Pattabhiraman, Chief Marketing Officer

Arun Pattabhiraman joined Sprinklr as Chief Marketing Officer in May 2022. Before his tenure at Sprinklr, Mr. Pattabhiraman was the Chief Growth Officer at Freshworks, where he played a pivotal role in the company's NASDAQ listing in September 2021. His previous experience also includes leading global marketing at Disney+ Hotstar and serving as the CMO at InMobi, which was India's first unicorn company.

The key risks to Sprinklr's (CXM) business operations and financial results include challenges related to growth and profitability, intense market competition, and the evolving landscape of data privacy, security, and artificial intelligence.

1. Growth and Profitability Risks: Sprinklr faces uncertainty in achieving and maintaining profitability due to anticipated increases in operational costs and investments. A significant challenge is customer retention and expansion, as the company's financial performance depends on customer renewals and expanding sales to existing customers. There are investor concerns regarding high customer churn and extended customer acquisition cost (CAC) payback periods, which necessitate continuous reinvestment in sales and marketing efforts. Sprinklr has even initiated "Project Bear Hug" to address churn among its top enterprise clients, indicating the criticality of this issue. Moreover, key metrics like net dollar expansion have been slightly below analyst expectations, and the growth in remaining performance obligations (RPO) has decelerated.
2. Market and Competitive Risks & Technological and Product Development: The market for Unified Customer Experience Management (Unified-CXM) solutions is highly dynamic and rapidly evolving. Sprinklr must effectively compete within this landscape, which includes established enterprise software giants, specialized CXM and social media platforms, and niche competitors. To maintain its market position, the company needs to continuously develop platform enhancements and introduce new products at a pace that keeps up with technological advancements. The emergence of AI-native companies and the increasing focus of established tech giants on AI capabilities pose a substantial threat to Sprinklr's market share and value proposition.
3. Data Privacy, Security, and Artificial Intelligence (AI) Risks: Given its operations, Sprinklr is subject to stringent data privacy and security obligations, and there is a risk of harm from cybersecurity breaches or security incidents. Furthermore, the company's increasing reliance on AI introduces operational challenges, potential legal liability, and reputational concerns. Sprinklr must also navigate the complex and evolving landscape of AI ethics and regulations, which could impact the development and deployment of its AI-driven features.

The aggressive integration of advanced generative AI capabilities by large, established enterprise software vendors (such as Salesforce with Einstein GPT, Microsoft with Dynamics 365 and Azure AI, and Adobe with Experience Cloud AI) into their existing, broad customer experience (CX) and enterprise resource planning (ERP) platforms.

These competitors boast vast customer bases, extensive product suites spanning CRM, marketing, service, sales, and analytics, and substantial R&D budgets. Their strategy involves embedding advanced AI, including generative AI, natively across their entire ecosystems. This allows them to offer comprehensive, unified solutions that are often deeply integrated with a customer's existing enterprise systems. This development directly challenges Sprinklr's core value proposition as a unified, AI-powered CXM platform. It risks commoditizing parts of Sprinklr's AI differentiation and enables enterprises to consolidate their CX operations under a single, broader vendor, rather than adopting a specialized platform like Sprinklr.

Sprinklr (CXM) operates within a substantial global total addressable market (TAM) of an estimated $60 billion. The company offers a unified customer experience management (Unified-CXM) platform that integrates various customer-facing functions, including marketing, customer service, social media management, and insights. As of 2024, Sprinklr holds a 5.6% market share in the global customer experience management software market.

The addressable markets for Sprinklr's main product suites are as follows:

• Sprinklr Service (Contact Center as a Service - CCaaS): Sprinklr Service is an AI-native contact center solution designed for omnichannel customer service across more than 30 channels. The broader omnichannel customer engagement market, which Sprinklr Service addresses, is predicted to grow to $17.92 billion in revenue globally by 2030.

• Sprinklr Social (Social Media Management): This suite encompasses social media marketing, advertising, content management, and monitoring. The global social media management market was estimated at USD 20.61 billion in 2023 and is projected to reach USD 85.06 billion by 2030, growing at a Compound Annual Growth Rate (CAGR) of 22.8% from 2024 to 2030. Another estimate places the global social media management market value at USD 27.03 billion in 2024, projected to reach USD 124.63 billion by 2032 with a CAGR of 21.2%. North America held the largest share of this market with 39.77% in 2024, and the U.S. social media management market is predicted to grow significantly, reaching an estimated value of USD 26.55 billion by 2032.

• Sprinklr Marketing: This suite includes content solutions, digital asset management, workflow automation, and campaign management. A specific addressable market size for Sprinklr Marketing as a standalone product was not identified in the search results.

• Sprinklr Insights: This suite provides capabilities such as social listening, competitive insights, product insights, and media monitoring. A specific addressable market size for Sprinklr Insights as a standalone product was not identified in the search results.

• Expansion of AI-Native Unified Customer Experience Management (Unified-CXM) Platform: Sprinklr's strategic focus on its AI-native platform, which integrates various customer-facing functions like service, marketing, insights, and social, is a significant growth driver. The company continually emphasizes its advanced AI capabilities as a key differentiator, helping enterprises automate and optimize marketing workflows, generate real-time insights, and enhance customer engagement across modern channels. The integration of AI services has already shown to fuel growth, making it a premium offering in the industry.
• Growth in Customer Base and Retention within Large Enterprises: Sprinklr is focused on acquiring new enterprise customers and deepening relationships with its existing large clients. The company has demonstrated consistent growth in its number of $1 million customers, with a 20% year-over-year increase reported as of Q3 2025 and a 6% increase in Q1 fiscal year 2026. Initiatives like "Project BearHug" are specifically aimed at improving customer relationship health and stabilizing renewal rates among its top clients. This focus on large enterprises, which contribute a significant portion of revenue, along with improved retention, is crucial for sustained growth.
• Launch and Growth of Recently Enhanced Products and Services, particularly Sprinklr Service and CCaaS: Sprinklr's ongoing product innovation, especially within its Sprinklr Service suite and expanded Contact Center as a Service (CCaaS) capabilities, is expected to drive revenue. The company's AI-powered tools, such as the Customer Feedback Management (CFM) platform and Agentic AI products, aim to enhance customer engagement and operational efficiency. These offerings help clients streamline campaign review cycles, ensure brand consistency, and scale marketing operations, leading to measurable business impact and increased adoption.
• Strategic Transformation and Operational Efficiency: While not a direct revenue stream, Sprinklr's ongoing strategic transformation, which includes optimizing its expense base, redefining its go-to-market coverage model, and strengthening product innovation roadmaps, is designed to position the company for "durable, efficient growth." Leadership changes, such as the appointment of a new Chief Revenue Officer, further signal a prioritization of growth. Improved operational efficiency and a focus on delivering business value with their AI-native CXM platform are expected to contribute to a healthier growth trajectory. The company is also implementing a hybrid pricing model for new customers, blending seat-based and consumption-based pricing, to improve transparency and value perception.

Share Repurchases

• Sprinklr authorized a share repurchase plan for up to $100 million on January 4, 2024, which was subsequently increased by an additional $200 million through two separate board approvals on March 26, 2024, and June 3, 2024, bringing the total authorization to $300 million.
• The company repurchased 2,400,338 shares of Class A common stock for approximately $29.6 million during the fiscal year ended January 31, 2024.
• During the fiscal year ended January 31, 2025, Sprinklr repurchased 25,460,052 shares of Class A common stock for an aggregate cost of $271.0 million, completing the full $300 million authorization under the 2024 Share Repurchase Program by the second quarter of fiscal year 2025. On June 2, 2025, the company approved a new plan to buy back up to $150 million of its Class A common stock, with the intent to complete it by June 30, 2026.

Share Issuance

• Sprinklr completed its initial public offering (IPO) on June 23, 2021, selling 16,625,000 shares of its Class A common stock at a price of $16.00 per share, raising $266 million.
• In fiscal year 2021, the company issued warrants allowing holders to purchase up to 2.5 million shares of common stock for $10.00 per share, expiring on October 7, 2025.
• Proceeds from the issuance of common stock upon the exercise of stock options amounted to $9.642 million in the fiscal year preceding April 30, 2025, and $2.847 million for the subsequent period ending April 30, 2025.

Inbound Investments

• In connection with Sprinklr's IPO in June 2021, certain existing stockholders, including entities affiliated with Hellman & Friedman LLC, Battery Ventures, and ICONIQ Strategic Partners, agreed to purchase 3,125,000 shares of the Class A common stock offered.
• As of September 30, 2025, H&F Corporate Investors IX held 7.63% ownership, and Battery Management held 5.63% ownership in Sprinklr.

Outbound Investments

• Sprinklr has been making ongoing investments in its Unified-CXM platform, including its research and development team, and the development or acquisition of new products, features, and functionality.
• The company has also invested in its technology infrastructure, expanding activities with public cloud service providers and enhancing network operations.
• Sprinklr is making investments in both product and implementation as part of its strategic push into the Contact Center as a Service (CCaaS) market. Recent launches include a suite of advanced AI tools, such as Sprinklr Copilot and Sprinklr AI Agents.

Capital Expenditures

• Sprinklr reported capital expenditures of approximately $29.8 million over the eight periods ending roughly in calendar Q1 2025 (individual period dates are not specified).
• The company expects to continue expending substantial financial and other resources on its Unified-CXM platform, including its research and development team, and its technology infrastructure.