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Here are 1-2 brief analogies for Sow Good (SOWG):

• Jelly Belly for freeze-dried candy
• Warby Parker for unique snacks

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• Freeze-Dried Candy: Sow Good transforms popular candies into a unique, crunchy, and intensified flavor experience through the freeze-drying process.
• Freeze-Dried Fruit: The company offers a range of fruits, freeze-dried to preserve nutrients and provide a light, crispy snack with an extended shelf life.

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Major Customers of Sow Good (SOWG)

• Walmart Inc. (Symbol: WMT)
• Target Corporation (Symbol: TGT)
• The Kroger Co. (Symbol: KR)
• Albertsons Companies, Inc. (Symbol: ACI)
• Sprouts Farmers Market, Inc. (Symbol: SFM)
• H-E-B (Private Company)
• Meijer (Private Company)

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Claudia Goldfarb, Chief Executive Officer

Claudia Goldfarb is the Co-founder and Chief Executive Officer of Sow Good Inc.. Prior to Sow Good, she served as President of Prairie Dog Pet Products, LLC from 2016 to 2020 and Chief Operating Officer from 2012 to 2016, where she managed four food manufacturing facilities. Her background also includes serving as COO of the pet apparel company PGT Holdings from 2010-2012 and co-founding Operation Ava, Inc. She was previously a Project Development Consultant for the North American Development Bank. Goldfarb has spent over a decade specializing in freeze-dried pet food manufacturing and product development before pivoting to the snack industry.

Donna Guy, Chief Financial Officer

Donna Guy was appointed Chief Financial Officer of Sow Good Inc. on June 5, 2025. She brings over 25 years of financial leadership experience across both public and private companies. Most recently, she founded and served as Principal Consultant of Elevation Accounting & Finance LLC, where she advised organizations on accounting operations and SEC reporting. Guy also previously consulted with Sow Good Inc. on accounting and reporting requirements, giving her a deep understanding of the company's operations. Her past roles include Controller and interim CFO at ADDvantage Technologies Group Inc. (2020–2021) and Senior Director of Financial Planning & Analysis at Basic Energy Services (2016–2020). She is a licensed CPA and a U.S. Air Force veteran.

Ira Goldfarb, Founder and Executive Chairman

Ira Goldfarb is the Co-Founder and Executive Chairman of Sow Good Inc. He founded Prairie Dog Pet Products, LLC in 2012, serving as its CEO until 2020, when he sold the company to Kinderhook Industries, a private equity firm. Goldfarb has founded, developed, and sold numerous companies to both public and private groups throughout his over 30 years of experience in the retail and manufacturing industries. His previous ventures include serving as CEO of PGT Holdings (2010-2012) and founder and CEO of DS Retail Holdings, LLC (2006-2013). He also co-founded and funded Operation Ava Inc. in 2009.

Lexie Gutierrez, Director of Sales and Branding

Lexie Gutierrez serves as the Director of Sales and Branding for Sow Good. She holds a bachelor's degree in neurobiology from Georgetown University and previously worked as a legal analyst at a commercial litigation firm in New York City. Lexie is the daughter of co-founder and CEO Claudia Goldfarb.

Melissa Breslin, Controller

Melissa Breslin is the Controller for Sow Good, bringing over 15 years of experience with both private and public companies. Her expertise includes product costing, inventory controls, and creating financial reporting within manufacturing environments. Prior to joining Sow Good, Breslin was the Controller at Barton Watch Bands, an eCommerce business, and served as Division Controller for Dallas Manufacturing Company.

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1. Significant Revenue Decline and Negative Gross Margins: Sow Good has experienced a dramatic drop in net revenues, plummeting from $15.7 million in Q2 last year to $1.9 million in Q2 this year. This decline is coupled with a shift to negative gross margins, falling to negative 7% from 57.6% in the prior year, primarily due to increased competition and overhead costs.
2. Decreased Cash Reserves and Liquidity Concerns: The company's cash reserves have dwindled significantly, with cash and cash equivalents standing at $387,300 as of September 30, 2025, down from $3.7 million at the end of 2024. Sow Good also faces a debt burden, with liabilities of $19.91 million. This raises concerns about the company's ability to achieve cash flow breakeven and sustain operations.
3. Increased Competition: Sow Good's revenue decline is directly attributed to heightened competitive pressures from major consumer packaged goods brands and new market entrants, along with exclusivity agreements by competitors. This intense competition has impacted demand for Sow Good's products.

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Sow Good (SOWG) operates primarily in the freeze-dried candy and freeze-dried food markets, which include fruits, vegetables, snacks, and smoothies. The addressable markets for their main products are as follows:

• The global freeze-dried candy market was estimated at USD 1,358.8 million in 2023 and is projected to reach USD 2,376.1 million by 2030, growing at a Compound Annual Growth Rate (CAGR) of 8.3% from 2024 to 2030.
• The global freeze-dried food market was valued at USD 40.34 billion in 2024 and is projected to grow to USD 74.29 billion by 2033, with a CAGR of 7.02% during the forecast period (2025–2033). North America dominated the freeze-dried food market, accounting for a 25.3% revenue share in 2021. Another estimate indicates the global freeze-dried food market reached USD 3.0 billion in 2024 and is expected to reach USD 5.4 billion by 2033, exhibiting a CAGR of 6.6% during 2025-2033.
• The global freeze-dried fruits market was valued at USD 9.40 billion in 2024 and is expected to reach USD 18.74 billion by 2032, growing at a CAGR of 9.00% during the forecast period.
• The global freeze-dried fruits and vegetables market is expected to reach USD 56.45 billion in 2029 at a CAGR of 7.8%.

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• Expansion of Candy Distribution: Sow Good is actively focused on expanding the distribution of its freeze-dried candy. The company has strengthened its partnerships with major retailers, including Five Below and Albertsons, which is expected to drive increased sales.
• Launch of New Product Categories: The company plans to introduce new product categories in the second half of 2025. These include freeze-dried yogurt snacks (marketed under the "Sow Good" brand) and beef jerky (under a new brand), diversifying its product portfolio and opening new revenue streams.
• International Expansion: Sow Good is pursuing international expansion as a key growth driver. Its entry into the UAE market has reportedly exceeded expectations, suggesting significant potential in global markets.
• Operational Efficiencies and Automation: Investments in automation, such as custom packaging machines, are aimed at reducing labor costs and improving manufacturing efficiency. These operational enhancements are expected to support higher production capacities, enabling the company to meet growing demand and scale revenue. Management has also highlighted a focus on cost optimization and disciplined execution.
• Continued Innovation in Product Offerings: Sow Good emphasizes ongoing innovation and a superior assortment in its freeze-dried candy line to attract and retain customers. Innovation is identified as one of the company's core pillars for growth, aiming to drive consumer enthusiasm and repeat purchases.

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Share Issuance

• In May 2024, Sow Good priced an underwritten public offering of 1,200,000 shares of its common stock at $10.00 per share, expected to generate approximately $12 million in gross proceeds, in conjunction with its uplisting to Nasdaq.
• The company completed a $3.738 million private placement in March 2024, issuing 515,597 new shares at $7.25 per share.
• As of June 30, 2025, the number of shares outstanding increased to 12.16 million, up from 11.30 million as of December 31, 2024, representing a 48.30% increase in one year.

Inbound Investments

• Sow Good secured commitments for a $2.0 million working-capital raise in October 2025, with founders committing $1.0 million, to support a digital asset strategy.
• Key insiders, including CEO Claudia Goldfarb and Executive Chairman Ira Goldfarb, have made significant stock acquisitions, indicating confidence in the company's future prospects.

Capital Expenditures

• Capital expenditures for the last 12 months (as of Q2 2025) totaled -$3.95 million.
• In 2024, capital expenditures were $5.93 million, and in 2023, they amounted to $2.27 million.
• Proceeds from the May 2024 public offering were intended for general corporate purposes, including potential capital expenditures for the expansion of production capacity.