• Amazon for your financial life.
• A modern, all-digital Charles Schwab or Fidelity.
• Robinhood for your entire financial life – banking, investing, and loans all in one place.

• Lending Products: SoFi offers various loan products, including student loan refinancing, personal loans, and home loans, to help members manage debt and achieve financial goals. (Lending Services)
• Banking Services: Provides FDIC-insured checking and savings accounts through SoFi Money, allowing members to manage daily finances. (Banking Services)
• Investing Services: Offers a platform through SoFi Invest for members to trade stocks, ETFs, and cryptocurrencies. (Investment Services)
• Credit Card: A cashback credit card designed for SoFi members to earn rewards on their spending. (Credit Services)
• Financial Planning Tools: Includes tools like SoFi Relay for tracking finances, monitoring credit scores, and comparing insurance products through its marketplace. (Financial Tools)
• Galileo Technology Platform: Provides a comprehensive suite of payment processing and digital banking infrastructure services to other fintechs and financial institutions. (B2B Financial Technology)
• Technisys Core Banking Platform: Offers a cloud-native, next-gen core banking platform that enables financial institutions to build and operate digital banking products. (B2B Financial Technology)

SoFi Technologies (SOFI) Major Customers

SoFi Technologies primarily serves individual customers across its Lending and Financial Services segments, which collectively generate the majority of its revenue. While the company also has a significant business-to-business (B2B) segment through its technology platform (Galileo and Technisys) that serves other companies, its direct-to-consumer offerings represent its primary sales channel.

Based on its primary sales to individuals, SoFi serves the following categories of customers:

• Ambitious Professionals / High Earners, Not Rich Yet (HENRYs): This is SoFi's stated core demographic. These are typically young, affluent professionals with high earning potential who are seeking a comprehensive, digital-first financial platform to manage their banking, investing, and lending needs as they build wealth.

• Individuals Seeking Loan Refinancing or Personal Loans: Customers who primarily utilize SoFi's lending products, such as student loan refinancing, personal loans for debt consolidation, home improvement, or other significant expenses. They are often looking for competitive interest rates, flexible terms, and a streamlined online application process.

• Digital-First Banking & Investing Users: Individuals who prioritize convenience, robust mobile/online platforms, and potentially higher yields for their everyday banking (checking/savings) and investment (brokerage) needs. These customers prefer an integrated digital experience over traditional brick-and-mortar financial institutions.

• Visa (V)
• Amazon (AMZN)
• Equifax (EFX)
• Experian (EXPGY)
• TransUnion (TRU)
• Apex Clearing Corporation

Anthony Noto, Chief Executive Officer

Anthony Noto has served as CEO of SoFi Technologies since February 2018, overseeing its expansion into a diversified financial services platform. Prior to SoFi, he held high-profile leadership roles including COO and CFO at Twitter (now X), co-head of global Technology, Media, and Telecommunications (TMT) investment banking at Goldman Sachs, and Executive Vice President & CFO of the National Football League. He began his career as an analyst at Goldman Sachs and Lehman Brothers. Noto is a graduate of the U.S. Military Academy at West Point with a BS in Mechanical Engineering and holds an MBA from Wharton. He is also a former U.S. Army Ranger and Captain.

Chris Lapointe, Chief Financial Officer

Chris Lapointe has been the CFO of SoFi since April 2020 and was appointed to the role in May 2021, after joining the company in June 2018. He was instrumental in SoFi's successful public listing in June 2021. Previously, he served as Global Head of Corporate Finance at Uber and held investment banking roles, including Vice President of TMT Investment Banking at Goldman Sachs. Lapointe holds an MBA from the Tuck School of Business at Dartmouth and a BA in Mathematics & Economics from Dartmouth College.

Jeremy Rishel, Chief Technology Officer

Jeremy Rishel has served as SoFi's Chief Technology Officer since 2021. In this role, he has championed the company's migration to a microservices architecture, reducing core system latency by 40%, and spearheaded an AI-driven personalization engine that boosted product conversion rates by 25%. His career started as a software engineer at LivePerson, and he later co-founded a startup that was acquired by Salesforce. Rishel holds bachelor's degrees in Computer Science and Philosophy, and an MBA from MIT.

Arun Pinto, Chief Risk Officer

Arun Pinto has been the Chief Risk Officer at SoFi since 2020. He established SoFi's enterprise risk management program, integrating credit, market, and operational risk, and led risk oversight for the launch of SoFi Bank's charter. His previous experience includes CRO roles at Wells Fargo's Consumer Banking, leadership positions in JP Morgan's auto and mortgage businesses, and risk analytics roles at Bank of America.

Anna Avalos, Chief People Officer

Anna Avalos is SoFi's Chief People Officer. She focuses on creating a dynamic and inclusive workplace, which has been critical in attracting top talent and sustaining the company's growth. Prior to joining SoFi, Avalos spent 14 years at Stryker in various HR leadership and operations roles and led HR for Tesla's EMEA region. She holds a BA in Communications and an MBA from the University of Arizona.

The expansion of major technology companies (e.g., Apple, Google, Amazon) into a comprehensive suite of financial services, leveraging their vast user ecosystems and existing customer relationships, poses a clear emerging threat to SoFi's full-stack financial services model.

SoFi Technologies operates across several key product and service areas, primarily within the United States, with its technology platform having a global reach. The addressable market sizes for its main offerings are as follows:

• Student Loan Refinancing: The addressable market for student loan refinancing in the U.S. is estimated to be in the hundreds of billions of dollars in outstanding loans. SoFi held an estimated 60% share in the U.S. student loan refinancing market as of July 2023.
• Personal Loans: The U.S. personal loans market is described as a growing market as consumers seek alternatives to traditional banks. SoFi's personal loan originations reached $7.5 billion in Q3 2025.
• Home Loans: SoFi's home loan originations were $945 million in Q3 2025. By December 2023, SoFi held a 0.1% market share in the U.S. home loan market. A specific overall market size in monetary terms is not provided in the search results.
• Credit Cards: Null
• Investing (SoFi Invest): The investing and wealth management market is characterized by increasing interest in low-cost, accessible investing in the U.S. A specific overall market size in monetary terms is not provided in the search results.
• Banking (SoFi Money/Checking & Savings): Analysts point to a $5 trillion U.S. consumer banking market.
• Technology Platform (Galileo and Technisys): SoFi's technology platform, including Galileo, supported 158.4 million global accounts as of Q1 2025. SoFi is targeting Galileo to become a $1 billion revenue engine by 2026.

SoFi Technologies (SOFI) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Accelerated Member and Product Growth: SoFi consistently emphasizes adding new members and increasing the number of products per member through its "one-stop shop" strategy. The company has reported record growth in new member and product additions, with cross-buying reaching high levels. This strategy aims to leverage existing member relationships to expand product adoption, thereby enhancing lifetime value and reducing customer acquisition costs.
2. Expansion and Monetization of Financial Services and Technology Platform Segments: SoFi is actively diversifying its revenue mix towards more capital-light, fee-based revenue streams from its Financial Services (SoFi Money, SoFi Invest, Credit Card, Protect) and Technology Platform (Galileo, Technisys) segments. These segments have shown significant growth and are expected to contribute a growing portion of overall revenue, moving towards a more balanced revenue mix with lending. This includes increasing interchange fees, investment platform fees, and fees generated from their Lending as a Service (LPB) business.
3. Growth in Lending Originations and Diversification of Lending Products: While diversifying, the lending segment remains a core revenue driver. SoFi anticipates continued growth in personal loan originations and a rebound in student loan refinancing. Furthermore, the company is expanding its lending product offerings into new areas, such as home equity loans and purchase loans, which are expected to contribute to future revenue growth. The strength of SoFi Bank and its deposit base provide a low-cost funding source, supporting sustained lending growth.
4. Product Innovation and Introduction of New Services: SoFi's strategy includes continuous product innovation and the launch of new offerings to attract and retain members. Recent initiatives and future plans include expanding into areas like cryptocurrency trading, AI-powered services, SoFi Pay, global remittance products, and the SoFi Plus subscription service. These new ventures aim to create additional revenue streams and enhance the overall value proposition for members.
5. Improved Monetization and Engagement of Existing Members: Beyond simply acquiring new members, SoFi focuses on improving the monetization of its existing member base. This involves increasing the revenue generated per product and per member through enhanced engagement. This is evident in the growth of financial services revenue per product and higher member spending levels within products like SoFi Money. The aim is to deepen member relationships and extract more value from their existing ecosystem.

Share Repurchases

• SoFi Technologies has not reported significant dollar amounts of share repurchases over the last 3-5 years.

Share Issuance

• On July 29, 2025, SoFi Technologies announced an underwritten public offering of $1.5 billion of its common stock.
• The number of outstanding shares for SoFi Technologies increased by 15.07% in one year.
• The company's Shares Buyback Ratio has been negative, indicating share issuance, with -12.25% in December 2024, -4.49% in December 2023, and -12.77% in December 2022.

Inbound Investments

• SoFi went public in 2021 through a SPAC merger, which was a significant capital event for the company.
• As of Q2 2025, Mitsubishi UFJ Asset Management Co. Ltd. boosted its holdings in SoFi Technologies by 12.5%, owning 4,879,959 shares valued at approximately $88.9 million.
• SoFi Technologies has a substantial institutional ownership, with 1160 institutional owners and shareholders holding a total of 673,817,138 shares.

Outbound Investments

• SoFi acquired Galileo in 2020, which expanded its offerings to include payment and account services for debit cards and digital banking.
• Payments for acquisitions amounted to -$72.3 million in 2022 and -$32.39 million in 2020.

Capital Expenditures

• Capital expenditures for the period ending September 30, 2025, were $65.992 million, representing a 67.18% increase year-over-year.
• The trailing twelve months (TTM) annual capital expenditures were $210.272 million.
• Annual capital expenditures were $163.617 million in 2024, $121.192 million in 2023, and $103.733 million in 2022.