Scotts Miracle Gro (SMG)
Market Price (8/1/2026): $65.675 | Market Cap: $3.8 BilSector: Materials | Industry: Fertilizers & Agricultural Chemicals
Scotts Miracle Gro (SMG)
Market Price (8/1/2026): $65.675Market Cap: $3.8 BilSector: MaterialsIndustry: Fertilizers & Agricultural Chemicals
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.9%, Dividend Yield is 4.0%, FCF Yield is 10.0% Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% Low stock price volatilityVol 12M is 36% Megatrend and thematic driversMegatrends include Sustainable Consumption, Health & Wellness Trends, and Sustainable Resource Management. Themes include Eco-friendly Products, Show more. | Weak multi-year price returns2Y Excs Rtn is -36%, 3Y Excs Rtn is -57% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 61% Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1% Key risksSMG key risks include [1] declining performance in its Hawthorne segment tied to a cannabis market oversupply and [2] a substantial debt load limiting its financial flexibility. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 6.9%, Dividend Yield is 4.0%, FCF Yield is 10.0% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 14%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% |
| Low stock price volatilityVol 12M is 36% |
| Megatrend and thematic driversMegatrends include Sustainable Consumption, Health & Wellness Trends, and Sustainable Resource Management. Themes include Eco-friendly Products, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -36%, 3Y Excs Rtn is -57% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 61% |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.1% |
| Key risksSMG key risks include [1] declining performance in its Hawthorne segment tied to a cannabis market oversupply and [2] a substantial debt load limiting its financial flexibility. |
Qualitative Assessment
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Scotts Miracle Gro (SMG) stock has gained about 5% since 4/30/2026 because of the following key factors:
1. Strong Fiscal Q2 and Q3 2026 Adjusted EPS Results.
Scotts Miracle-Gro (SMG), whose fiscal year ends on September 30, reported strong adjusted earnings per share (EPS) for both its fiscal Q2 2026 and fiscal Q3 2026, which positively impacted stock sentiment during the period. On April 28, 2026, the company announced fiscal Q2 2026 EPS of $4.53, exceeding analysts' estimates of $4.01 by 12.97%. Towards the end of the specified period, on July 29, 2026, SMG reported adjusted diluted EPS from continuing operations of $2.82 for fiscal Q3 2026 (which ended June 27, 2026), beating analyst expectations of $2.48 by $0.34, or 13.7%.
2. Raised Fiscal 2026 Full-Year Adjusted EPS Guidance.
Following the strong fiscal Q3 2026 results, management raised its full-year non-GAAP adjusted EPS guidance from continuing operations. On July 29, 2026, the company updated its outlook to a range of $4.30–$4.45 per share, an increase from the previously reaffirmed guidance of $4.15–$4.35 per share. This upward revision signaled confidence in the company's underlying earnings strength and operational execution.
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Scotts Miracle Gro (SMG) stock has gained about 5% since 4/30/2026 because of the following key factors:
1. Strong Fiscal Q2 and Q3 2026 Adjusted EPS Results.
Scotts Miracle-Gro (SMG), whose fiscal year ends on September 30, reported strong adjusted earnings per share (EPS) for both its fiscal Q2 2026 and fiscal Q3 2026, which positively impacted stock sentiment during the period. On April 28, 2026, the company announced fiscal Q2 2026 EPS of $4.53, exceeding analysts' estimates of $4.01 by 12.97%. Towards the end of the specified period, on July 29, 2026, SMG reported adjusted diluted EPS from continuing operations of $2.82 for fiscal Q3 2026 (which ended June 27, 2026), beating analyst expectations of $2.48 by $0.34, or 13.7%.
2. Raised Fiscal 2026 Full-Year Adjusted EPS Guidance.
Following the strong fiscal Q3 2026 results, management raised its full-year non-GAAP adjusted EPS guidance from continuing operations. On July 29, 2026, the company updated its outlook to a range of $4.30–$4.45 per share, an increase from the previously reaffirmed guidance of $4.15–$4.35 per share. This upward revision signaled confidence in the company's underlying earnings strength and operational execution.
3. Improved Profitability and Balance Sheet Strength.
The company demonstrated improved profitability and a stronger balance sheet. Year-to-date non-GAAP gross margin rate (ending June 27, 2026) improved to 35.8% compared to 34.7% a year ago, driven by favorable product mix, supply chain savings, and strategic pricing actions. Non-GAAP adjusted EBITDA also saw a 5% increase year-to-date, reaching $686.6 million. Additionally, SMG made strides in debt reduction, with its net leverage ratio improving to 3.78x at the end of fiscal Q3 2026, down from 4.15x a year prior, supported by the application of free cash flow to pay down debt.
4. Strategic Focus on Core Consumer Business and E-commerce Growth.
Scotts Miracle-Gro's strategic pivot to its core consumer lawn and garden business and significant growth in its e-commerce channel contributed to the positive trend. The company completed the sale of its Hawthorne North American operations on April 8, 2026, allowing for a sharper focus on its primary market. This strategic simplification contributed to improved operating leverage. Furthermore, e-commerce demonstrated robust growth, accounting for 13% of total point-of-sale dollars, a 300 basis point increase year-over-year, with e-commerce POS dollars up 27% year-to-date.
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Stock Movement Drivers
Fundamental Drivers
The 5.9% change in SMG stock from 4/30/2026 to 7/31/2026 was primarily driven by a 21.0% change in the company's Net Income Margin (%).| (LTM values as of) | 4302026 | 7312026 | Change |
|---|---|---|---|
| Stock Price ($) | 62.00 | 65.68 | 5.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,319 | 3,389 | 2.1% |
| Net Income Margin (%) | 2.7% | 3.3% | 21.0% |
| P/E Multiple | 40.0 | 34.4 | -13.9% |
| Shares Outstanding (Mil) | 58 | 58 | -0.3% |
| Cumulative Contribution | 5.9% |
Market Drivers
4/30/2026 to 7/31/2026| Return | Correlation | |
|---|---|---|
| SMG | 5.9% | |
| Market (SPY) | 3.9% | 13.9% |
| Sector (XLB) | -2.0% | 50.3% |
Fundamental Drivers
The 4.4% change in SMG stock from 1/31/2026 to 7/31/2026 was primarily driven by a 37.3% change in the company's P/E Multiple.| (LTM values as of) | 1312026 | 7312026 | Change |
|---|---|---|---|
| Stock Price ($) | 62.91 | 65.68 | 4.4% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,332 | 3,389 | 1.7% |
| Net Income Margin (%) | 4.4% | 3.3% | -25.0% |
| P/E Multiple | 25.1 | 34.4 | 37.3% |
| Shares Outstanding (Mil) | 58 | 58 | -0.3% |
| Cumulative Contribution | 4.4% |
Market Drivers
1/31/2026 to 7/31/2026| Return | Correlation | |
|---|---|---|
| SMG | 4.4% | |
| Market (SPY) | 8.3% | 30.6% |
| Sector (XLB) | 2.8% | 44.8% |
Fundamental Drivers
The 9.5% change in SMG stock from 7/31/2025 to 7/31/2026 was primarily driven by a 205.5% change in the company's Net Income Margin (%).| (LTM values as of) | 7312025 | 7312026 | Change |
|---|---|---|---|
| Stock Price ($) | 59.96 | 65.68 | 9.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,373 | 3,389 | 0.5% |
| Net Income Margin (%) | 1.1% | 3.3% | 205.5% |
| P/E Multiple | 95.7 | 34.4 | -64.0% |
| Shares Outstanding (Mil) | 58 | 58 | -0.9% |
| Cumulative Contribution | 9.5% |
Market Drivers
7/31/2025 to 7/31/2026| Return | Correlation | |
|---|---|---|
| SMG | 9.5% | |
| Market (SPY) | 19.2% | 30.6% |
| Sector (XLB) | 16.6% | 50.4% |
Fundamental Drivers
The 6.8% change in SMG stock from 7/31/2023 to 7/31/2026 was primarily driven by a 22.2% change in the company's P/S Multiple.| (LTM values as of) | 7312023 | 7312026 | Change |
|---|---|---|---|
| Stock Price ($) | 61.50 | 65.68 | 6.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,738 | 3,389 | -9.3% |
| P/S Multiple | 0.9 | 1.1 | 22.2% |
| Shares Outstanding (Mil) | 56 | 58 | -3.6% |
| Cumulative Contribution | 6.8% |
Market Drivers
7/31/2023 to 7/31/2026| Return | Correlation | |
|---|---|---|
| SMG | 6.8% | |
| Market (SPY) | 68.9% | 36.1% |
| Sector (XLB) | 24.2% | 47.6% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| SMG Return | -18% | -69% | 37% | 8% | -8% | 20% | -58% |
| Peers Return | 15% | -4% | 5% | 3% | -13% | 14% | 19% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 9% | 98% |
Monthly Win Rates [3] | |||||||
| SMG Win Rate | 33% | 25% | 42% | 50% | 42% | 71% | |
| Peers Win Rate | 55% | 52% | 50% | 52% | 45% | 57% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 43% | |
Max Drawdowns [4] | |||||||
| SMG Max Drawdown | -46% | -75% | -48% | -30% | -37% | -20% | |
| Peers Max Drawdown | -23% | -31% | -32% | -19% | -35% | -25% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: CENT, FMC, CTVA, SPB, ROL. See SMG Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/31/2026 (YTD)
How Low Can It Go
| Event | SMG | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -23.6% | -18.8% |
| % Gain to Breakeven | 30.9% | 23.1% |
| Time to Breakeven | 58 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -35.2% | -9.5% |
| % Gain to Breakeven | 54.4% | 10.5% |
| Time to Breakeven | 130 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -26.2% | -6.7% |
| % Gain to Breakeven | 35.4% | 7.1% |
| Time to Breakeven | 290 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -35.9% | -33.7% |
| % Gain to Breakeven | 55.9% | 50.9% |
| Time to Breakeven | 31 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -25.2% | -19.2% |
| % Gain to Breakeven | 33.7% | 23.8% |
| Time to Breakeven | 53 days | 105 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -10.0% | -12.2% |
| % Gain to Breakeven | 11.2% | 13.9% |
| Time to Breakeven | 29 days | 62 days |
In The Past
Scotts Miracle Gro's stock fell -23.6% during the 2025 US Tariff Shock. Such a loss loss requires a 30.9% gain to breakeven.
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| Event | SMG | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -23.6% | -18.8% |
| % Gain to Breakeven | 30.9% | 23.1% |
| Time to Breakeven | 58 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -35.2% | -9.5% |
| % Gain to Breakeven | 54.4% | 10.5% |
| Time to Breakeven | 130 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -26.2% | -6.7% |
| % Gain to Breakeven | 35.4% | 7.1% |
| Time to Breakeven | 290 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -35.9% | -33.7% |
| % Gain to Breakeven | 55.9% | 50.9% |
| Time to Breakeven | 31 days | 140 days |
| Q4 2018 Fed Policy Error / Growth Scare | ||
| % Loss | -25.2% | -19.2% |
| % Gain to Breakeven | 33.7% | 23.8% |
| Time to Breakeven | 53 days | 105 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -55.4% | -53.4% |
| % Gain to Breakeven | 124.4% | 114.4% |
| Time to Breakeven | 281 days | 1085 days |
In The Past
Scotts Miracle Gro's stock fell -23.6% during the 2025 US Tariff Shock. Such a loss loss requires a 30.9% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Scotts Miracle Gro (SMG)
The Scotts Miracle-Gro Company (SMG) is a prominent manufacturer and marketer of consumer products for lawn, garden, and indoor/hydroponic gardening. Operating through its U.S. Consumer, Hawthorne (hydroponics), and Other segments, the company caters to both traditional outdoor horticulture needs and the growing market for indoor plant cultivation. Its overarching mission is to provide solutions that enable consumers to maintain vibrant lawns and successful gardens, whether in a backyard or an indoor grow space.
SMG's product portfolio is extensive and covers multiple categories. For outdoor care, it offers lawn fertilizers, grass seeds, spreaders, and pest/weed/disease control products under widely recognized brands like Scotts, Turf Builder, and Ortho. Its gardening and landscaping offerings include plant foods, potting mixes, garden soils, and mulches, featuring popular brands such as Miracle-Gro and Earthgro. Furthermore, through its Hawthorne segment, the company provides specialized hydroponic products, lighting systems, and related components for indoor growing, marketed under brands like Gavita and AeroGarden, addressing the needs of modern growers.
Scotts Miracle-Gro distributes its diverse range of products through a broad network of retail channels. Its primary customers include major home centers, mass merchandisers, warehouse clubs, large hardware chains, independent hardware stores, nurseries, garden centers, and e-commerce platforms. For its hydroponic and indoor gardening solutions, the company also serves specialized distributors, retailers, and growers. This comprehensive distribution strategy ensures its products are readily available to a wide spectrum of consumers and professionals in the home and garden market.
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Here are a few brief analogies for Scotts Miracle-Gro:
The Procter & Gamble of lawn, garden, and home pest control products.
The Clorox for your backyard and garden shed.
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- Lawn Care Products: Offers a range of fertilizers, grass seeds, spreaders, and control products for lawn health and maintenance.
- Gardening and Landscape Products: Provides plant foods, potting mixes, garden soils, mulches, and pest/disease control solutions for diverse gardening needs.
- Hydroponic Gardening Products: Manufactures specialized products, lighting systems, and components for soil-less, indoor plant cultivation.
- Home Pest and Weed Control: Supplies insect, rodent, and general weed control products for use in and around residential areas.
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Major Customers of Scotts Miracle-Gro:
- The Home Depot, Inc. (Symbol: HD)
- Lowe's Companies, Inc. (Symbol: LOW)
- Walmart Inc. (Symbol: WMT)
- Amazon.com, Inc. (Symbol: AMZN)
- Costco Wholesale Corporation (Symbol: COST)
- Kroger Co. (Symbol: KR)
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James Hagedorn, Chairman and Chief Executive Officer
James Hagedorn became CEO of Scotts Miracle-Gro in 2001 and Chairman of the Board in 2003. Prior to this, he played a key role in orchestrating Miracle-Gro's merger with The Scotts Company in 1995, creating a leading consumer lawn and garden business. His father, Horace Hagedorn, co-founded Miracle-Gro in 1951. James Hagedorn has held leadership positions at six different companies, including Chairman & CEO of Scotts Miracle-Gro Co., and Chairman, President & CEO for The Scotts Co. LLC and President for Rod McLellan Co. and E.G. Systems, Inc. He also previously served as Executive Vice President at Miracle-Gro Products Ltd. Hagedorn is a former F-16 fighter pilot in the United States Air Force, where he served for seven years.
Mark Scheiwer, Executive Vice President, Chief Financial Officer and Chief Accounting Officer
Mark Scheiwer assumed the role of interim Chief Financial Officer and Chief Accounting Officer on January 1, 2025, and was previously the Vice President and Treasurer since December 2022. He has over 13 years of experience in various finance leadership roles at ScottsMiracle-Gro.
Nate Baxter, President and Chief Operating Officer
Nate Baxter was named President and Chief Operating Officer with expanded responsibilities for executing company strategies and overseeing brands, sales, supply chain, marketing, research and development, and information technology. He joined ScottsMiracle-Gro in May 2023 as an executive vice president and was promoted to Chief Operating Officer in September 2023. Baxter emphasizes a management style grounded in servant leadership and expanding the use of technology and data to serve consumers and customers.
Chris Hagedorn, Executive Vice President and Chief of Staff
Chris Hagedorn was named Executive Vice President and Chief of Staff to the Chairman and CEO, with responsibilities for company strategy and corporate affairs, including corporate communications and government relations. He also oversees the Hawthorne Gardening Company subsidiary and the wholly-owned Hawthorne Collective, which strategically invests in emerging areas of the legal cannabis industry. Hagedorn joined the company in 2011, bringing previous experience from a New York strategy, marketing, and communications agency.
Dimiter Todorov, Executive Vice President, Chief Legal Officer & Corporate Secretary
Dimiter Todorov serves as Executive Vice President, Chief Legal Officer, and Corporate Secretary for ScottsMiracle-Gro. He was promoted to general counsel, chief compliance officer, and corporate secretary in January 2023, after nearly 15 years with the company. Previously, he held the role of Vice President of Legal since 2015.
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The most significant risk stems from the volatility and cyclicality of its Hawthorne segment, which focuses on hydroponic and indoor gardening products. This segment is heavily exposed to the cannabis industry, where slow federal legalization, market oversupply, and pricing pressures have led to significant earnings swings and reduced sales guidance for Scotts Miracle-Gro in the past. The company has been actively working to reduce its exposure and address the underperformance of this segment, including exploring divestitures.
Another major risk is the company's high sensitivity to weather patterns and consumer discretionary spending. The demand for lawn and garden care products, which form the core of its U.S. Consumer segment, is directly influenced by factors such as the timing and duration of spring, droughts, and other unpredictable climate events. Additionally, economic downturns or reduced consumer confidence can lead to a decrease in discretionary spending on home and garden improvements, impacting sales volume.
Finally, Scotts Miracle-Gro faces considerable regulatory scrutiny and potential litigation risks related to its chemical products, coupled with commodity cost volatility. The company manufactures and sells various fertilizers, pesticides, and herbicides, which are subject to evolving environmental regulations and potential legal liabilities (e.g., related to glyphosate or neonicotinoids). Past violations of pesticide laws have resulted in substantial fines. Furthermore, fluctuations in the cost of key raw materials like urea, resin, and fuel, as well as broader supply chain disruptions, can significantly impact the company's gross margins and profitability.
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The potential industrialization and consolidation of the cannabis cultivation industry, driven by further widespread legalization, could significantly threaten Scotts Miracle-Gro's Hawthorne segment. As the industry matures, cultivation may shift from numerous small and independent growers—who are primary customers for Hawthorne's branded hydroponic and lighting products sold through distributors and retailers—to a fewer, very large, industrial-scale corporate farms. These large operations may bypass traditional distribution channels, negotiate directly with manufacturers for bulk or custom solutions, or even develop proprietary systems, thereby eroding demand for Hawthorne's premium branded products and disrupting its established sales model in this segment.
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The Scotts Miracle-Gro Company (SMG) operates in the lawn and garden care, and indoor and hydroponic gardening markets. The addressable market sizes for its main products and services vary by region and specific segment:
U.S. Consumer Segment (Lawn and Garden Care)
- The U.S. lawn and garden market, which Scotts Miracle-Gro operates within, is valued at approximately $35 billion.
- More specifically, the U.S. lawn and garden consumables market was estimated at USD 6.97 billion in 2024 and is projected to reach approximately USD 12.75 billion by 2034.
- Globally, the lawn and garden consumables market was valued at USD 22.92 billion in 2024 and is projected to grow to USD 41.13 billion by 2034. North America held the largest share of this market, at 38% in 2024.
Hawthorne Segment (Indoor and Hydroponic Gardening)
- The global hydroponics market was valued at USD 5.00 billion in 2023 and is projected to reach USD 10.98 billion by 2030. Other estimates for the global hydroponics market in 2024 range from USD 5.63 billion to USD 14.73 billion, with projections up to USD 33.12 billion by 2033.
- In the U.S., the hydroponics market was estimated at USD 506.25 million in 2023 and is projected to grow to USD 995.61 million by 2030. Other U.S. hydroponics market estimates for 2024 range from USD 3.16 billion to USD 3.3 billion, with projections between USD 6.5 billion and USD 9.53 billion by 2033.
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- Expanding E-commerce Presence and Digital Engagement: The company is actively focusing on increasing its market penetration through the e-commerce channel, with a goal to grow annual sales by at least 3% and reaching a target of 15% of total sales by 2026. This expansion includes broader outreach to diverse consumer bases, such as the Hispanic population, and leveraging digital tools like AI photo diagnostics and subscription bundles to enhance consumer engagement and repeat purchases.
- New Product Innovation and Launches: Scotts Miracle-Gro is making substantial investments in research and development to introduce new products and expand existing lines. This includes the expansion of its Miracle-Gro Organic Choice line to capture the growing organic gardening segment, the introduction of a "10-minute lawn care program," and new indoor products under the Ortho brand. These innovations align with a shift towards a sustainability-forward pipeline.
- Strategic Brand Investments and Pricing Power: The company plans significant investments in its core brands, with at least $40 million allocated for fiscal 2025 to drive sales and maintain long-term brand health. Furthermore, after several years of stable pricing, Scotts Miracle-Gro intends to implement pricing increases in fiscal 2026, which is expected to contribute to revenue growth and margin improvement. This strategy also involves shifting marketing and consumer activation spend toward higher-margin branded products.
- Focused Growth in the U.S. Consumer Segment Post-Hawthorne Divestiture: The divestiture of the majority of the Hawthorne segment allows Scotts Miracle-Gro to concentrate on its higher-margin U.S. Consumer business, reducing volatility previously associated with the cannabis sector. The remaining Hawthorne operations are being strategically transformed from a distributor model to a branded solution provider, focusing on proprietary 'Signature' brands to contribute to adjusted earnings and single-digit net sales growth starting in fiscal 2025.
- Targeted International Expansion and Strategic Partnerships: While the primary focus remains on the domestic market, the company sees opportunities for growth in select international markets, including Canada, the Netherlands, Mexico, and China, targeting a low-double-digit international revenue compound annual growth rate (CAGR) to FY2027. Additionally, Scotts Miracle-Gro is pursuing strategic partnerships, such as becoming the exclusive national distributor for Black Kow products and entering into a representative agreement for Murphy's Naturals, alongside exploring bolt-on mergers and acquisitions in areas like biologicals and water-conservation technology.
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Share Repurchases
- The Board of Directors approved a new multi-year share repurchase program authorizing up to $500 million of common stock, expected to commence in late 2026.
- The ultimate goal of this program is to reduce the share count to approximately 40 million shares.
- S&P Global Ratings projected no share repurchases in 2025 and 2026, as the company is prioritizing deleveraging.
Share Issuance
- Shareholders approved an amendment to the Long-Term Incentive Plan in January 2026, increasing the maximum number of common shares available for grants by 2,750,000 shares.
- The company revised its projected increase in share count to approximately 1 million in fiscal 2025, down from a prior estimate of 2 million.
Outbound Investments
- In May 2022, Scotts Miracle-Gro acquired Cyco Flower, a provider of hydroponic nutrients, for $34 million.
- In August 2021, The Hawthorne Collective, a subsidiary of Scotts, provided a $150 million convertible loan to RIV Capital, a cannabis investment and acquisition firm.
- Scotts Miracle-Gro announced plans for the divestiture of its Hawthorne segment, with advanced discussions to sell it to Vireo Growth, Inc., anticipated to close in the fiscal second quarter of 2026.
Capital Expenditures
- Capital expenditures are projected at approximately $100 million for fiscal year 2025 and 2026.
- Of the projected capital expenditure for 2025 and 2026, approximately $50 million to $60 million relates to maintenance capex, with the remainder allocated to growth capex and cost-reduction projects.
- The primary focus of capital spending includes investments in manufacturing and supply chain modernization, such as packaging lines and robotics, to drive efficiencies and lower costs, as well as investments in the e-commerce business.
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 54.37 |
| Mkt Cap | 3.2 |
| Rev LTM | 3,320 |
| Op Inc LTM | 372 |
| FCF LTM | 335 |
| FCF 3Y Avg | 447 |
| CFO LTM | 404 |
| CFO 3Y Avg | 491 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 0.3% |
| Rev Chg 3Y Avg | -1.5% |
| Rev Chg Q | 6.5% |
| QoQ Delta Rev Chg LTM | 2.1% |
| Op Inc Chg LTM | 16.8% |
| Op Inc Chg 3Y Avg | 12.2% |
| Op Mgn LTM | 11.3% |
| Op Mgn 3Y Avg | 11.1% |
| QoQ Delta Op Mgn LTM | 0.4% |
| CFO/Rev LTM | 12.9% |
| CFO/Rev 3Y Avg | 13.1% |
| FCF/Rev LTM | 10.7% |
| FCF/Rev 3Y Avg | 10.8% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 3.2 |
| P/S | 1.0 |
| P/Op Inc | 12.4 |
| P/EBIT | 12.7 |
| P/E | 25.4 |
| P/CFO | 8.3 |
| Total Yield | 5.6% |
| Dividend Yield | 2.0% |
| FCF Yield 3Y Avg | 3.9% |
| D/E | 0.4 |
| Net D/E | 0.3 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -3.6% |
| 3M Rtn | 2.6% |
| 6M Rtn | 6.5% |
| 12M Rtn | 9.9% |
| 3Y Rtn | 14.4% |
| 1M Excs Rtn | -3.7% |
| 3M Excs Rtn | -2.2% |
| 6M Excs Rtn | -2.7% |
| 12M Excs Rtn | -7.7% |
| 3Y Excs Rtn | -49.2% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| U.S. Consumer | 2,994 | 3,014 | |||
| Other | 254 | 244 | |||
| Hawthorne | 166 | 295 | |||
| Controls | 363 | 382 | 402 | ||
| Growing environment | 72 | 144 | 264 | ||
| Growing media | 160 | 216 | 309 | ||
| Growing media and mulch | 1,224 | 1,193 | 1,287 | ||
| Lawn care | 973 | 1,066 | 1,160 | ||
| Lighting | 166 | 200 | 452 | ||
| Nutrients | 105 | 148 | 325 | ||
| Other, primarily gardening | 221 | 248 | 303 | ||
| Other, primarily gardening and controls | 72 | 90 | 87 | ||
| Other, primarily hardware | 56 | 106 | 190 | ||
| Roundup® Marketing Agreement | 139 | 132 | 145 | ||
| Total | 3,413 | 3,553 | 3,551 | 3,924 | 4,925 |
| $ Mil | 2025 | 2024 | 2015 | 2014 | 2013 |
|---|---|---|---|---|---|
| U.S. Consumer | 573 | 498 | |||
| Other | 13 | 5 | -64 | -31 | |
| Hawthorne | 3 | -14 | |||
| Intangible asset amortization | -12 | -16 | |||
| Impairment, restructuring and other | -84 | -146 | |||
| Corporate | -133 | -118 | |||
| Corporate & Other | -205 | -90 | -91 | ||
| Global Consumer | 466 | 439 | 406 | ||
| Scotts LawnService | 33 | 30 | 29 | ||
| Total | 359 | 209 | 295 | 315 | 313 |
| $ Mil | 2015 | 2014 | 2013 | 2012 | 2011 |
|---|---|---|---|---|---|
| Global Consumer | 2,125 | 1,691 | 1,564 | 1,676 | 1,552 |
| Scotts LawnService | 222 | 191 | 190 | 182 | 184 |
| Corporate & Other | 180 | 176 | 183 | 216 | 316 |
| Total | 2,527 | 2,058 | 1,937 | 2,074 | 2,052 |
Price Behavior
| Market Price | $65.68 | |
| Market Cap ($ Bil) | 3.8 | |
| First Trading Date | 01/31/1992 | |
| Distance from 52W High | -10.6% | |
| 50 Days | 200 Days | |
| DMA Price | $64.47 | $60.93 |
| DMA Trend | up | up |
| Distance from DMA | 1.9% | 7.8% |
| 3M | 1YR | |
| Volatility | 44.0% | 36.4% |
| Downside Capture | 13.20 | 80.24 |
| Upside Capture | 43.69 | 74.40 |
| Correlation (SPY) | 16.1% | 31.3% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.27 | 0.16 | 0.45 | 0.90 | 0.86 | 1.03 |
| Up Beta | -4.21 | -0.53 | 0.36 | 0.81 | 1.01 | 0.96 |
| Down Beta | 2.39 | 0.91 | 1.08 | 1.16 | 0.99 | 0.99 |
| Up Capture | 60% | 44% | 34% | 77% | 66% | 95% |
| Bmk +ve Days | 11 | 22 | 35 | 67 | 138 | 427 |
| Stock +ve Days | 11 | 22 | 30 | 65 | 131 | 375 |
| Down Capture | 117% | -27% | 14% | 91% | 84% | 104% |
| Bmk -ve Days | 11 | 21 | 28 | 59 | 114 | 326 |
| Stock -ve Days | 11 | 21 | 33 | 61 | 121 | 375 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SMG | |
|---|---|---|---|---|
| SMG | 10.6% | 36.4% | 0.34 | - |
| Sector ETF (XLB) | 15.2% | 17.7% | 0.65 | 50.1% |
| Equity (SPY) | 18.8% | 12.9% | 1.07 | 30.5% |
| Gold (GLD) | 23.6% | 28.1% | 0.74 | 10.6% |
| Commodities (DBC) | 30.2% | 19.7% | 1.22 | -26.3% |
| Real Estate (VNQ) | 13.7% | 13.9% | 0.69 | 43.5% |
| Bitcoin (BTCUSD) | -44.8% | 42.9% | -1.26 | 9.7% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SMG | |
|---|---|---|---|---|
| SMG | -15.4% | 46.8% | -0.20 | - |
| Sector ETF (XLB) | 6.3% | 19.1% | 0.22 | 51.8% |
| Equity (SPY) | 12.6% | 17.1% | 0.56 | 45.7% |
| Gold (GLD) | 17.1% | 18.5% | 0.75 | 8.6% |
| Commodities (DBC) | 9.0% | 19.5% | 0.35 | 7.4% |
| Real Estate (VNQ) | 2.5% | 18.9% | 0.03 | 47.6% |
| Bitcoin (BTCUSD) | 14.2% | 53.3% | 0.45 | 17.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SMG | |
|---|---|---|---|---|
| SMG | 2.1% | 40.7% | 0.19 | - |
| Sector ETF (XLB) | 9.7% | 20.6% | 0.42 | 51.0% |
| Equity (SPY) | 15.0% | 17.9% | 0.71 | 48.3% |
| Gold (GLD) | 11.3% | 16.1% | 0.57 | 9.7% |
| Commodities (DBC) | 7.3% | 18.0% | 0.32 | 13.4% |
| Real Estate (VNQ) | 4.9% | 20.7% | 0.20 | 45.2% |
| Bitcoin (BTCUSD) | 58.2% | 66.2% | 0.98 | 15.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 7/1/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/29/2026 | -4.5% | -8.1% | -6.5% |
| 1/28/2026 | -0.7% | 0.7% | 11.5% |
| 11/5/2025 | 2.9% | 6.4% | 0.1% |
| 7/30/2025 | -8.5% | -9.6% | -7.4% |
| 4/30/2025 | -5.9% | 2.5% | 15.0% |
| 1/29/2025 | -5.8% | -8.0% | -21.8% |
| 11/6/2024 | -20.5% | -21.3% | -18.5% |
| 7/31/2024 | 11.9% | 0.4% | 1.6% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 10 | 15 | 10 |
| # Negative | 14 | 9 | 14 |
| Median Positive | 8.5% | 5.3% | 15.5% |
| Median Negative | -5.8% | -9.6% | -11.2% |
| Max Positive | 18.5% | 20.1% | 26.7% |
| Max Negative | -20.5% | -25.3% | -22.7% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/29/2026 | -4.5% | -8.1% | -6.5% |
| 1/28/2026 | -0.7% | 0.7% | 11.5% |
| 11/5/2025 | 2.9% | 6.4% | 0.1% |
| 7/30/2025 | -8.5% | -9.6% | -7.4% |
| 4/30/2025 | -5.9% | 2.5% | 15.0% |
| 1/29/2025 | -5.8% | -8.0% | -21.8% |
| 11/6/2024 | -20.5% | -21.3% | -18.5% |
| 7/31/2024 | 11.9% | 0.4% | 1.6% |
| 5/1/2024 | -0.4% | 1.0% | -1.4% |
| 2/7/2024 | 3.7% | 2.0% | 22.6% |
| 11/1/2023 | 18.5% | 17.4% | 26.7% |
| 8/2/2023 | -19.0% | -25.3% | -19.9% |
| 5/3/2023 | -7.9% | 1.6% | -7.3% |
| 2/1/2023 | 11.5% | 11.9% | 17.6% |
| 11/2/2022 | -0.4% | 20.1% | 20.5% |
| 8/3/2022 | -6.0% | -12.9% | -22.7% |
| 5/3/2022 | -0.1% | -3.0% | -12.5% |
| 2/1/2022 | -3.0% | -13.2% | -9.3% |
| 11/3/2021 | 10.7% | 16.5% | -4.6% |
| 8/4/2021 | -6.9% | -9.6% | -11.0% |
| 5/5/2021 | 6.3% | 6.4% | -11.3% |
| 2/3/2021 | 5.1% | 5.3% | -13.0% |
| 11/4/2020 | 3.1% | 1.9% | 8.2% |
| 7/29/2020 | 11.8% | 8.6% | 15.9% |
| SUMMARY STATS | |||
| # Positive | 10 | 15 | 10 |
| # Negative | 14 | 9 | 14 |
| Median Positive | 8.5% | 5.3% | 15.5% |
| Median Negative | -5.8% | -9.6% | -11.2% |
| Max Positive | 18.5% | 20.1% | 26.7% |
| Max Negative | -20.5% | -25.3% | -22.7% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 02/04/2026 | 10-Q |
| 09/30/2025 | 11/25/2025 | 10-K |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 02/05/2025 | 10-Q |
| 09/30/2024 | 11/26/2024 | 10-K |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 02/07/2024 | 10-Q |
| 09/30/2023 | 11/22/2023 | 10-K |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 02/08/2023 | 10-Q |
| 09/30/2022 | 11/28/2022 | 10-K |
| 06/30/2022 | 08/10/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/06/2026 | 10-Q |
| 12/31/2025 | 02/04/2026 | 10-Q |
| 09/30/2025 | 11/25/2025 | 10-K |
| 06/30/2025 | 08/06/2025 | 10-Q |
| 03/31/2025 | 05/07/2025 | 10-Q |
| 12/31/2024 | 02/05/2025 | 10-Q |
| 09/30/2024 | 11/26/2024 | 10-K |
| 06/30/2024 | 08/07/2024 | 10-Q |
| 03/31/2024 | 05/08/2024 | 10-Q |
| 12/31/2023 | 02/07/2024 | 10-Q |
| 09/30/2023 | 11/22/2023 | 10-K |
| 06/30/2023 | 08/09/2023 | 10-Q |
| 03/31/2023 | 05/10/2023 | 10-Q |
| 12/31/2022 | 02/08/2023 | 10-Q |
| 09/30/2022 | 11/28/2022 | 10-K |
| 06/30/2022 | 08/10/2022 | 10-Q |
| 03/31/2022 | 05/11/2022 | 10-Q |
| 12/31/2021 | 02/09/2022 | 10-Q |
| 09/30/2021 | 11/23/2021 | 10-K |
| 06/30/2021 | 08/11/2021 | 10-Q |
| 03/31/2021 | 05/12/2021 | 10-Q |
| 12/31/2020 | 02/10/2021 | 10-Q |
| 09/30/2020 | 11/24/2020 | 10-K |
| 06/30/2020 | 08/05/2020 | 10-Q |
| 03/31/2020 | 05/06/2020 | 10-Q |
| 12/31/2019 | 02/05/2020 | 10-Q |
| 09/30/2019 | 11/27/2019 | 10-K |
| 06/30/2019 | 08/07/2019 | 10-Q |
Recent Forward Guidance
Updated 7/31/2026Latest: Q3 2026 Earnings Reported 7/29/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 Non-GAAP adjusted diluted net income per share | 4.3 | 4.38 | 4.45 | 2.9% | Raised | Guidance: 4.25 for 2026 | |
| 2026 U.S. Consumer net sales growth | |||||||
| 2026 Non-GAAP adjusted gross margin rate | 32.0% | 0 | Affirmed | Guidance: 32.0% for 2026 | |||
| 2026 Non-GAAP adjusted EBITDA growth | |||||||
| 2026 Free cash flow | 275.00 Mil | 0 | Affirmed | Guidance: 275.00 Mil for 2026 | |||
Prior: Q2 2026 Earnings Reported 4/29/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 U.S. Consumer net sales growth | 2.0% | 0.0% | Affirmed | Guidance: 2.0% for 2026 | |||
| 2026 Non-GAAP adjusted gross margin rate | 32.0% | 0.0% | Affirmed | Guidance: 32.0% for 2026 | |||
| 2026 Non-GAAP adjusted net income per share | 4.15 | 4.25 | 4.35 | 0.0% | Affirmed | Guidance: 4.25 for 2026 | |
| 2026 Non-GAAP adjusted EBITDA growth | 5.0% | 0.0% | Affirmed | Guidance: 5.0% for 2026 | |||
| 2026 Free Cash Flow | 275.00 Mil | 0.0% | Affirmed | Guidance: 275.00 Mil for 2026 | |||
Q1 2026 Earnings Reported 1/28/2026
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 U.S. Consumer net sales growth | 2.0% | ||||||
| 2026 Non-GAAP adjusted gross margin | 32.0% | 0 | Affirmed | Guidance: 32.0% for 2026 | |||
| 2026 Non-GAAP adjusted net income per share | 4.15 | 4.25 | 4.35 | 0 | Affirmed | Guidance: 4.25 for 2026 | |
| 2026 Non-GAAP adjusted EBITDA growth | 5.0% | ||||||
| 2026 Free Cash Flow | 275.00 Mil | 0 | Affirmed | Guidance: 275.00 Mil for 2026 | |||
Q4 2025 Earnings Reported 11/5/2025
| Forward Guidance | Guidance Change | ||||||
|---|---|---|---|---|---|---|---|
| Metric | Low | Mid | High | % Chg | % Delta | Change | Prior |
| 2026 U.S. Consumer net sales growth | |||||||
| 2026 Non-GAAP adjusted gross margin | 32.0% | 2.0% | Higher New | Actual: 30.0% for 2025 | |||
| 2026 Non-GAAP adjusted earnings per share | 4.15 | 4.25 | 4.35 | 21.4% | Higher New | Actual: 3.5 for 2025 | |
| 2026 Non-GAAP adjusted EBITDA growth | |||||||
| 2026 Free cash flow | 275.00 Mil | 10.0% | Higher New | Actual: 250.00 Mil for 2025 | |||
Insider Activity
Updated 7/31/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Johnson, Stephen L | Direct | Sell | 7312026 | 68.32 | 1,171 | 80,000 | 2,061,832 | Form | |
| 2 | Scheiwer, Mark J | EVP, CFO & CAO | Direct | Buy | 2252026 | 71.44 | 693 | 49,504 | 1,097,937 | Form |
| 3 | Hagedorn, Partnership, LP | Direct | Sell | 2132026 | 66.40 | 50,000 | 3,319,935 | 874,314,244 | Form | |
| 4 | Hagedorn, Partnership, LP | Direct | Sell | 9082025 | 63.02 | 56,633 | 3,569,020 | 832,977,629 | Form | |
| 5 | Scheiwer, Mark J | EVP, CFO & CAO | Direct | Buy | 9042025 | 61.32 | 1,790 | 109,763 | 621,153 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Johnson, Stephen L | Direct | Sell | 7312026 | 68.32 | 1,171 | 80,000 | 2,061,832 | Form | |
| 2 | Scheiwer, Mark J | EVP, CFO & CAO | Direct | Buy | 2252026 | 71.44 | 693 | 49,504 | 1,097,937 | Form |
| 3 | Hagedorn, Partnership, LP | Direct | Sell | 2132026 | 66.40 | 50,000 | 3,319,935 | 874,314,244 | Form | |
| 4 | Hagedorn, Partnership, LP | Direct | Sell | 9082025 | 63.02 | 56,633 | 3,569,020 | 832,977,629 | Form | |
| 5 | Scheiwer, Mark J | EVP, CFO & CAO | Direct | Buy | 9042025 | 61.32 | 1,790 | 109,763 | 621,153 | Form |
| 6 | Scheiwer, Mark J | EVP, CFO & CAO | Direct | Sell | 8082025 | 66.05 | 1,500 | 99,068 | 451,367 | Form |
| 7 | Hagedorn, Partnership, LP | Chairman, CEO and President | Direct | Sell | 8062025 | 62.28 | 70,000 | 4,359,623 | 826,726,082 | Form |
Investor Activity (13F)
Updated Aug 1, 2026Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.
| Active Manager |
|---|
Industry Resources
| Materials Resources |
| Chemical & Engineering News (C&EN) |
| Mining.com |
| Plastics News |
| Fertilizers & Agricultural Chemicals Resources |
| World Fertilizer |
| Fertilizer Daily |
| Argus Media - Fertilizer |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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