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Here are 1-2 brief analogies for Global Self Storage (SELF):

• Like a McDonald's for your extra belongings.
• A Marriott for your possessions, instead of people.

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• Self-Storage Unit Rentals: Provides secure individual storage units of various sizes for rent to customers for personal or business use.
• Packing and Moving Supplies: Sells a range of retail products, including boxes, tape, locks, and protective covers, to assist customers with their moving and storage needs.
• Tenant Protection Plans: Offers or facilitates optional protection plans for stored goods, providing coverage against specified risks for an additional fee.

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Global Self Storage (SELF) primarily serves individuals and small businesses directly renting storage units. As such, it does not have "major corporate customers" in the traditional sense of selling services to other companies for resale.

The company serves the following categories of customers:

• Residential Customers: Individuals and families who require storage space during life transitions such as moving, home renovations, downsizing, or simply to declutter their living spaces.
• Small Business Customers: Local small businesses, e-commerce entrepreneurs, contractors, and tradespeople who utilize storage units for inventory, equipment, tools, documents, or seasonal merchandise, often using them as an extension of their operational space.
• Life Event & Seasonal Customers: Individuals navigating significant life events like divorce, inheritance, military deployment, or extended travel, which necessitate temporary storage solutions. This category also includes customers storing seasonal items such as holiday decorations, sports equipment, or recreational vehicles (where available).

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Mark C. Winmill, Chief Executive Officer, President and Chairman of the Board

Mr. Winmill has over 36 years of real estate investing experience, leading the acquisition, development, and management of over 50 projects valued at over $300 million since 1982, with over $65 million in self-storage properties since 2012. Prior to Global Self Storage, Inc., he was the founder and CEO of Bull & Bear Securities, Inc., a nationwide discount broker, from 1987 until its sale to the Royal Bank of Canada in 1999. He also serves as Executive Vice President and Director of Winmill & Co. Incorporated, and is the Chief Executive Officer and President of Tuxis Corp, where he is also Chairman of the Board.

Thomas O'Malley, Chief Financial Officer, Treasurer, and Senior Vice President

Mr. O'Malley oversees financial reporting for Global Self Storage and assists the CEO in all aspects of the company's self-storage facility businesses. He possesses over 30 years of financial and operating experience across the real estate, financial services, and investment management sectors. Previously, he served as assistant controller of the investment advisory firm Reich & Tang and was an audit manager at RSM. He is a certified public accountant.

Donald Klimoski II, Esq., Senior Vice President – Operations, General Counsel, Secretary and Chief Compliance Officer

Mr. Klimoski oversees the company's legal and compliance matters and supports the CEO in the acquisition, development, management, and operation of Global Self Storage's facilities. Before joining Global Self Storage, he served as the associate general counsel of NASDAQ-listed Commvault Systems from 2014 to 2017. Prior to that, he was an associate at Sullivan and Cromwell, where his practice focused on mergers and acquisitions, securities law, corporate governance, and intellectual property from 2008 to 2014.

Robert J. Mathers, Vice President of Property Operations

Mr. Mathers assists the CEO in developing, managing, and operating the company's self-storage facility businesses. He brings over 30 years of experience in real estate property operations management.

Angelito Sarabia, Controller

Mr. Sarabia reports to the Chief Financial Officer and is responsible for managing and controlling the company's accounting and financial records, including accounts payable. He has over 15 years of combined experience in financial and management services.

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Key Risks to Global Self Storage (SELF)

1. Adverse Economic Conditions and Market Sensitivity: The company's operating results are highly sensitive to adverse economic or other conditions in the markets where it operates. Economic downturns can negatively affect occupancy levels and rental rates. The short-term nature of self-storage leases means that Global Self Storage is continuously exposed to the risk of re-leasing units on less attractive terms or in a timely manner, which can significantly impact operating results and cash flow. High interest rates can also dampen the housing market, a key driver of demand for self-storage services.
2. Intense Competition: Global Self Storage operates in a competitive environment, facing other self-storage properties. This competition can adversely affect the markets in which the company invests and where its properties operate, potentially leading to lower occupancy rates and rental income.
3. Increasing Property Taxes and Regulatory Burden: The company is exposed to the risk of increased property taxes, which can result from reassessments and negatively impact operating results and cash flow. Furthermore, extensive environmental regulations and other governmental regulations create uncertainty regarding future expenditures and liabilities, potentially increasing operating costs.

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One clear emerging threat for Global Self Storage (SELF) is the rise and expansion of mobile, on-demand storage services such as Clutter and MakeSpace. These companies offer a concierge-style storage experience, picking up customers' items, professionally cataloging and storing them in centralized facilities, and delivering them back on demand. This model eliminates the customer's need to rent a truck, transport items, or visit a physical storage unit, directly competing with traditional self-storage by offering superior convenience and a hands-off approach, particularly appealing to urban dwellers and those seeking a full-service solution.

Another clear emerging threat is the growing popularity and development of peer-to-peer (P2P) storage platforms like Neighbor.com. These platforms leverage the sharing economy by connecting individuals who need storage with local homeowners or businesses possessing spare space (e.g., garages, basements, spare rooms, driveways). This model offers potentially lower costs and hyper-local storage options, directly challenging traditional self-storage facilities on price and proximity, especially for short-term needs or for customers in areas underserved by traditional facilities. As the sharing economy gains wider acceptance, these platforms represent a scalable and cost-effective alternative that could capture a significant portion of the self-storage market.

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The addressable market for Global Self Storage (symbol: SELF) is the self-storage market in the United States.

The United States self-storage market was valued at approximately $44.50 billion in 2024. It is projected to grow to approximately $45.41 billion in 2025 and reach an estimated $57.53 billion by 2030, with a compound annual growth rate (CAGR) of 4.85%.

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Global Self Storage (NASDAQ: SELF) is expected to drive future revenue growth over the next two to three years through several key strategies:

1. Strategic Acquisitions and Joint Ventures: The company consistently aims to expand its portfolio by pursuing acquisitions of single stores and small portfolios, often through direct purchases or joint ventures. This strategy focuses on increasing its footprint, particularly in secondary and tertiary markets that offer favorable risk-to-reward profiles and slower supply growth.

2. Property Expansions and Facility Upgrades: Global Self Storage intends to grow organically by undertaking expansion projects at its existing properties. Additionally, investments in facility upgrades are designed to enhance security, accessibility, and the overall customer experience, which can attract and retain tenants.

3. Revenue Rate Management (Price Increases): A crucial driver involves optimizing rental rates through proprietary revenue rate management programs and continuous competitor analysis. The company focuses on adjusting rental rates, including "gentle rate hikes on current sites," to maximize revenue per occupied square foot based on demand and competitor pricing.

4. Maximizing Occupancy: Global Self Storage prioritizes continuously improving its tenant move-in and revenue rate management programs to maximize occupancy rates. Recent performance has shown increases in same-store occupancy, directly translating to increased rental income.

5. Growth of Third-Party Management Platform: The company aims to scale its third-party management platform, Global Max Management. This "asset-light" approach allows Global Self Storage to generate additional fee income without the need for outright property acquisitions, contributing to revenue growth through services.

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Share Repurchases

Share Issuance

• Global Self Storage issued shares in 2019, 2021, and 2022 to support company growth.
• As of November 6, 2025, the number of common shares outstanding was 11,337,720.
• The company has an "At Market Offering Sales Agreement" allowing it to sell common stock up to an aggregate offering price of $15,000,000, but no shares were issued under this specific program according to a filing with data up to November 6, 2025.

Inbound Investments

Outbound Investments

• Global Self Storage did not complete any self-storage property acquisitions in 2022.
• As of December 31, 2024, the company owned 12 same-store properties and managed a single third-party owned property, with no non-same-store properties acquired in 2024.
• The company's strategic business plan includes funding acquisitions, either directly or through joint ventures, and expansion projects at existing properties to increase stockholder value.

Capital Expenditures

• Property operations expense, which can include capital expenditures for repairs and maintenance, increased to $4.7 million in 2024 from $4.5 million in 2023. This increase was attributed primarily to higher expenses for employment, administrative, repairs and maintenance, and insurance.
• The company's strategic business plan includes investments in property expansions and upgrades to maximize financial performance and stockholder value.
• Capital allocation decisions are made with respect to, among other things, determining current store values and evaluating store performance.