Sally Beauty (SBH)
Market Price (6/19/2026): $13.825 | Market Cap: $1.3 BilSector: Consumer Discretionary | Industry: Specialty Stores
Sally Beauty (SBH)
Market Price (6/19/2026): $13.825Market Cap: $1.3 BilSector: Consumer DiscretionaryIndustry: Specialty Stores
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 14%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 9.5%, FCF Yield is 17% Low stock price volatilityVol 12M is 48% Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and Health & Wellness Trends. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more. | Weak multi-year price returns2Y Excs Rtn is -9.7%, 3Y Excs Rtn is -60% Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 12.54, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 19% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 102% Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -0.6% Key risksSBH key risks include [1] declining comparable sales driven by soft customer traffic and [2] eroding profitability from elevated labor and rent costs. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 14%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 9.5%, FCF Yield is 17% |
| Low stock price volatilityVol 12M is 48% |
| Megatrend and thematic driversMegatrends include E-commerce & Digital Retail, and Health & Wellness Trends. Themes include Online Marketplaces, Direct-to-Consumer Brands, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -9.7%, 3Y Excs Rtn is -60% |
| Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 12.54, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 19% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 102% |
| Weak revenue growthRev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -0.6% |
| Key risksSBH key risks include [1] declining comparable sales driven by soft customer traffic and [2] eroding profitability from elevated labor and rent costs. |
Qualitative Assessment
AI Analysis | Feedback
Sally Beauty (SBH) stock has lost about 15% since 2/28/2026 because of the following key factors:
1. Disappointing Fiscal Q3 2026 Guidance Dampened Investor Confidence.
Despite exceeding consensus estimates for its fiscal Q2 2026 (which ended March 31, 2026), Sally Beauty provided a weaker-than-expected outlook for the subsequent fiscal Q3 2026. The company projected adjusted earnings per share (EPS) in the range of $0.52 to $0.56, falling short of market estimates of $0.58 per share. Similarly, net sales guidance for fiscal Q3 2026 was set between $932 million and $942 million, below analysts' expectations of $949.575 million. This softened forward guidance, despite the Q2 beat, signaled potential headwinds and impacted investor sentiment, leading to an initial stock drop of 3.7% in premarket trading following the May 11, 2026, earnings report.
2. Weakness in Key Business Segments and Categories Raised Concerns.
The company reported specific areas of underperformance that contributed to a cautious outlook. The Beauty Systems Group (BSG) segment experienced a 0.1% decline in net sales and a 0.3% decrease in comparable sales during fiscal Q2 2026. Furthermore, management noted "soft trends in haircare" and indicated a planned category reset for fiscal Q4, suggesting ongoing challenges in a significant product category. These segment-specific and category-wide weaknesses, particularly in the professional beauty supply division and a core product area, weighed on the stock.
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Sally Beauty (SBH) stock has lost about 15% since 2/28/2026 because of the following key factors:
1. Disappointing Fiscal Q3 2026 Guidance Dampened Investor Confidence.
Despite exceeding consensus estimates for its fiscal Q2 2026 (which ended March 31, 2026), Sally Beauty provided a weaker-than-expected outlook for the subsequent fiscal Q3 2026. The company projected adjusted earnings per share (EPS) in the range of $0.52 to $0.56, falling short of market estimates of $0.58 per share. Similarly, net sales guidance for fiscal Q3 2026 was set between $932 million and $942 million, below analysts' expectations of $949.575 million. This softened forward guidance, despite the Q2 beat, signaled potential headwinds and impacted investor sentiment, leading to an initial stock drop of 3.7% in premarket trading following the May 11, 2026, earnings report.
2. Weakness in Key Business Segments and Categories Raised Concerns.
The company reported specific areas of underperformance that contributed to a cautious outlook. The Beauty Systems Group (BSG) segment experienced a 0.1% decline in net sales and a 0.3% decrease in comparable sales during fiscal Q2 2026. Furthermore, management noted "soft trends in haircare" and indicated a planned category reset for fiscal Q4, suggesting ongoing challenges in a significant product category. These segment-specific and category-wide weaknesses, particularly in the professional beauty supply division and a core product area, weighed on the stock.
3. Analyst Downgrades and Price Target Revisions Reflected Lowered Expectations.
Following the fiscal Q2 2026 earnings release and the subsequent guidance, several prominent Wall Street analysts adjusted their ratings and price targets for Sally Beauty. For example, Morgan Stanley maintained an "Underweight" rating and lowered its price target from $16 to $13. TD Cowen also reduced its price target from $20 to $17, despite maintaining a "Buy" rating. These revisions from financial experts, reflecting a more conservative view of future performance, likely amplified negative market reactions and contributed to the stock's decline.
4. Persistent Market Concerns Over Valuation and Financial Health.
Despite a relatively low trailing price-to-earnings (P/E) ratio of 7.39, which some analysts suggest could indicate undervaluation, ongoing concerns about Sally Beauty's financial structure and long-term profitability continue to influence investor perception. Critics highlight the company's notable debt levels, a trailing net profit margin of 4.9%, and a historical five-year earnings decline of approximately 4.8% annually. These factors, combined with broader macroeconomic uncertainties, contribute to a cautious market stance and cap upside potential, despite efforts like share repurchases and debt reduction, where the company utilized $20 million for debt repayment and $25 million for share repurchases in fiscal Q2 2026.
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Stock Movement Drivers
Fundamental Drivers
The -13.9% change in SBH stock from 2/28/2026 to 6/18/2026 was primarily driven by a -16.5% change in the company's P/E Multiple.| (LTM values as of) | 2282026 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 16.07 | 13.83 | -13.9% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,707 | 3,727 | 0.5% |
| Net Income Margin (%) | 4.9% | 4.9% | 1.4% |
| P/E Multiple | 8.7 | 7.3 | -16.5% |
| Shares Outstanding (Mil) | 98 | 97 | 1.1% |
| Cumulative Contribution | -13.9% |
Market Drivers
2/28/2026 to 6/18/2026| Return | Correlation | |
|---|---|---|
| SBH | -13.9% | |
| Market (SPY) | 9.2% | 31.7% |
| Sector (XLY) | 0.5% | 48.5% |
Fundamental Drivers
The -12.8% change in SBH stock from 11/30/2025 to 6/18/2026 was primarily driven by a -8.8% change in the company's P/E Multiple.| (LTM values as of) | 11302025 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 15.86 | 13.83 | -12.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,701 | 3,727 | 0.7% |
| Net Income Margin (%) | 5.3% | 4.9% | -6.8% |
| P/E Multiple | 8.0 | 7.3 | -8.8% |
| Shares Outstanding (Mil) | 99 | 97 | 1.9% |
| Cumulative Contribution | -12.8% |
Market Drivers
11/30/2025 to 6/18/2026| Return | Correlation | |
|---|---|---|
| SBH | -12.8% | |
| Market (SPY) | 9.9% | 21.6% |
| Sector (XLY) | -0.5% | 33.7% |
Fundamental Drivers
The 58.8% change in SBH stock from 5/31/2025 to 6/18/2026 was primarily driven by a 52.9% change in the company's P/E Multiple.| (LTM values as of) | 5312025 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 8.71 | 13.83 | 58.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,698 | 3,727 | 0.8% |
| Net Income Margin (%) | 5.0% | 4.9% | -1.9% |
| P/E Multiple | 4.8 | 7.3 | 52.9% |
| Shares Outstanding (Mil) | 102 | 97 | 5.1% |
| Cumulative Contribution | 58.8% |
Market Drivers
5/31/2025 to 6/18/2026| Return | Correlation | |
|---|---|---|
| SBH | 58.8% | |
| Market (SPY) | 28.1% | 24.2% |
| Sector (XLY) | 10.5% | 37.9% |
Fundamental Drivers
The 22.8% change in SBH stock from 5/31/2023 to 6/18/2026 was primarily driven by a 17.8% change in the company's Net Income Margin (%).| (LTM values as of) | 5312023 | 6182026 | Change |
|---|---|---|---|
| Stock Price ($) | 11.26 | 13.83 | 22.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 3,800 | 3,727 | -1.9% |
| Net Income Margin (%) | 4.2% | 4.9% | 17.8% |
| P/E Multiple | 7.6 | 7.3 | -4.3% |
| Shares Outstanding (Mil) | 107 | 97 | 11.1% |
| Cumulative Contribution | 22.8% |
Market Drivers
5/31/2023 to 6/18/2026| Return | Correlation | |
|---|---|---|
| SBH | 22.8% | |
| Market (SPY) | 85.7% | 33.0% |
| Sector (XLY) | 58.4% | 39.8% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| SBH Return | 42% | -32% | 6% | -21% | 36% | -8% | 0% |
| Peers Return | 60% | -2% | 35% | -25% | -12% | -20% | 13% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 8% | 98% |
Monthly Win Rates [3] | |||||||
| SBH Win Rate | 50% | 50% | 50% | 50% | 67% | 50% | |
| Peers Win Rate | 70% | 50% | 57% | 38% | 38% | 57% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 50% | |
Max Drawdowns [4] | |||||||
| SBH Max Drawdown | -40% | -43% | -60% | -32% | -31% | -30% | |
| Peers Max Drawdown | -19% | -43% | -40% | -51% | -51% | -42% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: ULTA, ELF, EL, COTY, BBWI. See SBH Returns vs. Peers.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 6/18/2026 (YTD)
How Low Can It Go
| Event | SBH | S&P 500 |
|---|---|---|
| 2025 US Tariff Shock | ||
| % Loss | -17.8% | -18.8% |
| % Gain to Breakeven | 21.7% | 23.1% |
| Time to Breakeven | 17 days | 79 days |
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -41.4% | -9.5% |
| % Gain to Breakeven | 70.7% | 10.5% |
| Time to Breakeven | 62 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -34.2% | -6.7% |
| % Gain to Breakeven | 51.9% | 7.1% |
| Time to Breakeven | 1001 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -49.7% | -33.7% |
| % Gain to Breakeven | 98.7% | 50.9% |
| Time to Breakeven | 54 days | 140 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -14.5% | -12.2% |
| % Gain to Breakeven | 17.0% | 13.9% |
| Time to Breakeven | 9 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -20.6% | -6.8% |
| % Gain to Breakeven | 26.0% | 7.3% |
| Time to Breakeven | 34 days | 15 days |
In The Past
Sally Beauty's stock fell -17.8% during the 2025 US Tariff Shock. Such a loss loss requires a 21.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
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| Event | SBH | S&P 500 |
|---|---|---|
| Summer-Fall 2023 Five Percent Yield Shock | ||
| % Loss | -41.4% | -9.5% |
| % Gain to Breakeven | 70.7% | 10.5% |
| Time to Breakeven | 62 days | 24 days |
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -34.2% | -6.7% |
| % Gain to Breakeven | 51.9% | 7.1% |
| Time to Breakeven | 1001 days | 31 days |
| 2020 COVID-19 Crash | ||
| % Loss | -49.7% | -33.7% |
| % Gain to Breakeven | 98.7% | 50.9% |
| Time to Breakeven | 54 days | 140 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -20.6% | -6.8% |
| % Gain to Breakeven | 26.0% | 7.3% |
| Time to Breakeven | 34 days | 15 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -72.2% | -53.4% |
| % Gain to Breakeven | 260.0% | 114.4% |
| Time to Breakeven | 525 days | 1085 days |
In The Past
Sally Beauty's stock fell -17.8% during the 2025 US Tariff Shock. Such a loss loss requires a 21.7% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Sally Beauty (SBH)
Sally Beauty Holdings, Inc. (SBH) operates as a prominent specialty retailer and distributor within the professional beauty supply industry. The company employs a dual-segment strategy to serve different customer groups: Sally Beauty Supply and Beauty Systems Group. This structure allows SBH to cater to a broad market, from individual consumers to established beauty salons and independent salon professionals, providing a comprehensive range of beauty products and tools.
The Sally Beauty Supply segment is designed to serve both retail customers and salon professionals directly. It offers a wide variety of beauty products, including hair color and care, skin and nail care essentials, and styling tools. Customers can find popular third-party brands such as Wella, Clairol, OPI, and L'Oreal, alongside Sally Beauty's exclusive-label merchandise. These products are made available through its extensive network of physical stores and e-commerce platforms, making professional-grade beauty products accessible to the general public and beauty enthusiasts.
In contrast, the Beauty Systems Group (BSG) segment is exclusively focused on the professional beauty market, serving salons and salon professionals. BSG distributes premium professional beauty products, including advanced hair color and care, specialized skin and nail care, and high-performance styling tools. This segment features prestigious brands like Paul Mitchell, Wella, Matrix, Schwarzkopf, and Olaplex. Distribution for BSG occurs through professional-only stores, a dedicated sales force, e-commerce, and franchised Armstrong McCall stores. Sally Beauty maintains a significant global presence, operating nearly 4,800 stores across the United States, Canada, Mexico, various Latin American countries, and several European nations.
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Analogy 1: 'The Home Depot for hair and beauty supplies.'
Analogy 2: 'A specialized wholesale club, like Costco, but exclusively for professional hair and beauty salons.'
AI Analysis | Feedback
- Hair Color & Care Products: A wide range of products for hair coloring, maintenance, and treatment, including dyes, shampoos, conditioners, and treatments.
- Skin & Nail Care Products: Various products designed for skincare, such as lotions, cleansers, and masks, along with nail polishes, treatments, and accessories.
- Styling Tools: Electrical and manual tools used for hair styling, including blow dryers, curling irons, flat irons, and brushes.
- Other Beauty Products: A general category encompassing miscellaneous beauty items not specifically covered, catering to diverse beauty needs.
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Sally Beauty (SBH) serves a diverse customer base, primarily consisting of individuals and small businesses within the beauty industry. The company does not sell to a few large, identifiable corporate customers. Instead, its customer base can be categorized as follows:
- Retail Customers (General Public): These are individual consumers who purchase beauty products, including hair color, haircare, skincare, nail care products, and styling tools, for personal use from Sally Beauty Supply stores or its e-commerce platforms.
- Independent Salon Professionals: This category includes individual stylists, cosmetologists, estheticians, and other beauty professionals who are self-employed or work independently. They purchase professional-grade beauty supplies for use in their services and for their professional needs.
- Salons: These are small to medium-sized beauty salons and spas that purchase a range of professional beauty products, such as hair color, haircare, skincare, and styling tools, for use in their daily operations, services, and sometimes for resale to their own clientele.
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- Coty Inc. (COTY)
- L'Oréal S.A. (OR.PA)
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- Olaplex Holdings, Inc. (OLPX)
- The Wella Company
- Conair Corporation
- John Paul Mitchell Systems
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Denise Paulonis
President and Chief Executive Officer
Denise Paulonis has served as President and Chief Executive Officer of Sally Beauty Holdings, Inc. since October 2021, and has been a member of its Board of Directors since May 2018. Prior to her current role, she was Executive Vice President and Chief Financial Officer of Sprouts Farmers Market, Inc. from February 2020 to October 2021. Before Sprouts, Ms. Paulonis held the position of Executive Vice President and Chief Financial Officer of The Michaels Companies from August 2016 to January 2020. She also held various senior-level positions at PepsiCo from August 2009 to September 2014, including Vice President, Financial Planning and Analysis for Frito Lay, Vice President, Finance and Strategy for PepsiCo U.S. Sales, and Vice President, Global Corporate Strategy. Her career also includes roles at McKinsey & Co., Bank of America, and Procter & Gamble.
Marlo Cormier
Senior Vice President and Chief Financial Officer
Marlo Cormier has been the Senior Vice President and Chief Financial Officer of Sally Beauty Holdings, Inc. since November 2020. Before this, she served as Senior Vice President – Finance and Chief Accounting Officer at Sally Beauty Holdings from April 2020. Prior to joining the company, Ms. Cormier was the Senior Vice President, Corporate Finance and Chief Accounting Officer at Fossil Group, Inc.
John Goss
President, Sally Beauty Supply
John Goss has been the President of Sally Beauty Supply since November 2020.
Mark G. Spinks
President, Beauty Systems Group LLC
Mark G. Spinks has served as the President of Beauty Systems Group LLC since July 2015. He previously held positions of increasing responsibility within the company, including Chief Operating Officer of Beauty Systems Group LLC and Vice President of Operations/GM for the Armstrong McCall franchise business.
Scott C. Sherman
Corporate Secretary, Senior Vice President, Chief Legal Officer and Chief Human Resources Officer
Scott C. Sherman is the Corporate Secretary, Senior Vice President, Chief Legal Officer, and Chief Human Resources Officer at Sally Beauty Holdings, Inc.
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- Intense Competition and Evolving Consumer Preferences: Sally Beauty operates in a highly competitive retail beauty industry, facing pressure from other specialty retailers, mass merchants, drugstores, and online platforms. The company must continually anticipate and respond to changing consumer and professional stylist preferences, including shifts in buying trends and demand for specific product categories. Economic factors such as inflation can also impact consumer discretionary spending, potentially leading to increased frugality and "value-focused trade-downs" for beauty products.
- Reliance on Third-Party Manufacturers and Suppliers: As a retailer and distributor that does not manufacture its own products, Sally Beauty is dependent on external manufacturers and suppliers for the beauty products it sells, including its exclusive-label brands. There is a risk that these manufacturers may be unable to provide products of adequate quality or may be unwilling to continue supplying products to Sally Beauty, which could disrupt the company's product offerings and impact its business operations.
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The rise of direct-to-consumer (DTC) sales channels by major beauty brands (many of which Sally Beauty carries, such as Wella, L'Oreal, Paul Mitchell, and Olaplex), coupled with the rapid expansion of social commerce platforms (e.g., TikTok Shop, Instagram Shopping) enabling influencers and brands to sell products directly to consumers, represents a clear emerging threat. These trends allow both retail customers and professional salons/stylists to acquire beauty products directly from brands or through new, highly engaging digital channels, potentially bypassing traditional specialty retailers and distributors like Sally Beauty.
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Hair Care Market
The global hair care market was valued at USD 113.93 billion in 2025 and is projected to reach USD 216.94 billion by 2034, growing at a compound annual growth rate (CAGR) of 7.46% during the forecast period. Europe held a significant share of the global hair care market, valued at USD 41.77 billion in 2025 and projected to reach USD 44.89 billion in 2026. The U.S. hair care products market was estimated at USD 20.84 billion in 2024 and is expected to grow to USD 30.06 billion by 2030, with a CAGR of 6.4% from 2025 to 2030. The professional hair care market in Europe was valued at $5.8 billion in 2023 and is projected to reach $7.2 billion by 2030.Hair Color Market
The global hair color market size was valued at USD 28.09 billion in 2025 and is projected to reach USD 47.38 billion by 2034, exhibiting a CAGR of 5.98% during the forecast period. North America accounted for USD 8.10 billion in the hair color market in 2025.Nail Care Market
The global nail care products market size was valued at USD 25.76 billion in 2025 and is projected to reach USD 40.23 billion by 2034, growing at a CAGR of 5.09%. North America is estimated to reach USD 6.10 billion in 2025, and Europe is also a significant market. The U.S. nail care market alone is estimated to reach USD 6.10 billion by 2030, growing from USD 3.58 billion in 2023 at a CAGR of 6.89%. The U.S. nail salon market, which represents professional nail care services, was valued at USD 2,658.9 million in 2023 and is projected to reach USD 4,877.9 million by 2033.Skin Care Market
The global skin care market size was valued at USD 159.86 billion in 2025 and is projected to grow to USD 231.31 billion by 2032, expanding at a CAGR of 5.42%. Asia Pacific dominated the global skin care market in 2025 with a 42.55% share. In the U.S., the skincare market size was approximately USD 24 billion in 2025. More specifically, the U.S. skincare market was worth around USD 25.04 billion in 2024 and is predicted to grow to around USD 36.56 billion by 2034.Beauty Tools Market
The global beauty tools market size was valued at USD 73.53 billion in 2025 and is projected to grow to USD 117.29 billion by 2034, exhibiting a CAGR of 5.52%. Asia Pacific held the largest share in the beauty tools market at 33.13% in 2025. The U.S. beauty tools market is projected to reach approximately $15 billion by 2026. The North America makeup brushes and tools market, a component of beauty tools, was estimated at USD 1.7 billion in 2025 and is expected to reach USD 3.2 billion in 2035.AI Analysis | Feedback
For Sally Beauty (symbol: SBH), several key initiatives are expected to drive future revenue growth over the next 2-3 years:
- Enhanced Digital and E-commerce Presence: Sally Beauty is actively expanding its digital capabilities and e-commerce platforms to increase customer engagement and conversion. This includes a strategic focus on online marketplaces, which has contributed to strong e-commerce sales growth across both its Sally and Beauty Systems Group (BSG) segments. Global e-commerce sales increased by 15% to $105 million in Q4 2025, representing 11% of total net sales.
- Product Innovation and Expanded Distribution: The company is emphasizing new product launches and expanded distribution, particularly within its BSG segment. There is a robust pipeline of innovation planned for professional stylists, covering categories such as blonding, glossing, express coloring, conscious beauty, and textured hair. Hair color remains a significant growth category for both Sally Beauty and BSG, driving new customer acquisition and increased spending.
- Store Optimization and Customer Experience Enhancements: Sally Beauty is undertaking store refreshes and modifications to improve the in-store shopping experience. These enhancements include updated store layouts, improved navigation, and better sightlines, which are aimed at generating positive customer reactions and contributing to revenue growth in the coming years.
- "Fuel for Growth" Program Reinvestment: While primarily a cost-saving initiative, the "Fuel for Growth" program's benefits are being strategically reinvested into various growth-driving initiatives. Approximately $30 million of the cumulative benefits over fiscal years 2024 and 2025 are being allocated to support strategic initiatives such as digital marketplaces, licensed colors on demand, the Sally brand refresh, and Happy Beauty Company, as well as advertising and IT capabilities. This reinvestment is expected to indirectly fuel revenue growth.
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Share Repurchases
- Sally Beauty Holdings has a share repurchase program, initially authorized for $1.0 billion, which was extended until September 30, 2029.
- As of May and December 2025, $501.1 million remained authorized for future repurchases under this program.
- The company repurchased over $50 million of shares in fiscal year 2025 and plans to deploy approximately 50% of its projected annual free cash flow (around $100 million) towards share repurchases in the future.
Share Issuance
- Sally Beauty Holdings issued market-based awards that vest over three years in fiscal years 2021, 2022, and 2023.
Outbound Investments
- The company acquired certain assets and business operations from Exclusive Beauty Supply, Inc. for approximately $7.5 million on September 20, 2024.
- Sally Beauty also acquired certain assets and business operations from Goldwell of NY, Inc. for approximately $9.0 million on September 22, 2023.
- Cash acquisitions totaled $2.35 million in fiscal year 2021, $3.17 million in fiscal year 2022, $9.03 million in fiscal year 2023, $7.75 million in fiscal year 2024, and $2.84 million in fiscal year 2025.
Capital Expenditures
- Capital expenditures for Sally Beauty Holdings were $73.9 million in fiscal year 2021, $99.25 million in fiscal year 2022, $90.74 million in fiscal year 2023, $101.17 million in fiscal year 2024, and $102.15 million in fiscal year 2025.
- For fiscal years 2026 through 2028, capital expenditures are projected to be in the range of $90 million to $120 million annually.
- The primary focus of capital expenditures includes store remodels, digital expansion, and initiatives to enhance customer centricity.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Sally Beauty Earnings Notes | 12/16/2025 | |
| null | 10/17/2025 | |
| Sally Beauty (SBH) Operating Cash Flow Comparison | 08/08/2025 | |
| Sally Beauty (SBH) Debt Comparison | 08/08/2025 | |
| Sally Beauty (SBH) Revenue Comparison | 08/08/2025 | |
| Sally Beauty (SBH) Net Income Comparison | 08/08/2025 | |
| Sally Beauty (SBH) EBITDA Comparison | 08/08/2025 | |
| Sally Beauty (SBH) Operating Income Comparison | 08/08/2025 | |
| Sally Beauty (SBH) Tax Expense Comparison | 08/08/2025 | |
| SBH Dip Buy Analysis | 07/10/2025 |
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 42.38 |
| Mkt Cap | 4.0 |
| Rev LTM | 6,517 |
| Op Inc LTM | 745 |
| FCF LTM | 610 |
| FCF 3Y Avg | 341 |
| CFO LTM | 832 |
| CFO 3Y Avg | 796 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 0.5% |
| Rev Chg 3Y Avg | 1.1% |
| Rev Chg Q | 3.4% |
| QoQ Delta Rev Chg LTM | 0.8% |
| Op Inc Chg LTM | -8.2% |
| Op Inc Chg 3Y Avg | -2.1% |
| Op Mgn LTM | 9.4% |
| Op Mgn 3Y Avg | 10.4% |
| QoQ Delta Op Mgn LTM | 0.1% |
| CFO/Rev LTM | 12.1% |
| CFO/Rev 3Y Avg | 11.1% |
| FCF/Rev LTM | 8.8% |
| FCF/Rev 3Y Avg | 7.0% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 4.0 |
| P/S | 1.1 |
| P/Op Inc | 8.8 |
| P/EBIT | 8.5 |
| P/E | 6.5 |
| P/CFO | 8.3 |
| Total Yield | 3.3% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 7.1% |
| D/E | 0.7 |
| Net D/E | 0.6 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 13.1% |
| 3M Rtn | -5.3% |
| 6M Rtn | -18.9% |
| 12M Rtn | -13.2% |
| 3Y Rtn | -40.4% |
| 1M Excs Rtn | 11.1% |
| 3M Excs Rtn | -18.8% |
| 6M Excs Rtn | -28.6% |
| 12M Excs Rtn | -37.6% |
| 3Y Excs Rtn | -113.2% |
Comparison Analyses
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Sally | 2,094 | 2,107 | 2,139 | 2,193 | 2,278 |
| Beauty Systems Group (BSG) | 1,607 | 1,610 | 1,589 | 1,623 | 1,597 |
| Total | 3,701 | 3,717 | 3,728 | 3,816 | 3,875 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Sally | 327 | 334 | 358 | 351 | 418 |
| Beauty Systems Group (BSG) | 196 | 178 | 181 | 193 | 205 |
| Unallocated expenses | -195 | -230 | -198 | -179 | -200 |
| Restructuring | 0 | -17 | -28 | -5 | |
| Total | 328 | 283 | 325 | 338 | 418 |
| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Sally | 1,311 | 1,358 | 1,279 | 1,196 | 1,235 |
| Beauty Systems Group (BSG) | 1,285 | 1,324 | 1,293 | 1,251 | 1,179 |
| Corporate | 275 | 111 | 153 | 130 | 432 |
| Total | 2,871 | 2,793 | 2,725 | 2,577 | 2,847 |
Price Behavior
| Market Price | $13.83 | |
| Market Cap ($ Bil) | 1.3 | |
| First Trading Date | 11/17/2006 | |
| Distance from 52W High | -18.6% | |
| 50 Days | 200 Days | |
| DMA Price | $13.40 | $14.69 |
| DMA Trend | indeterminate | down |
| Distance from DMA | 3.2% | -5.8% |
| 3M | 1YR | |
| Volatility | 44.9% | 47.7% |
| Downside Capture | 90.71 | 60.90 |
| Upside Capture | 47.96 | 101.15 |
| Correlation (SPY) | 26.3% | 22.6% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 0.87 | 1.31 | 1.05 | 0.71 | 0.98 | 1.08 |
| Up Beta | 4.38 | 2.80 | 1.97 | 1.22 | 1.31 | 1.25 |
| Down Beta | -0.73 | -2.57 | 1.29 | 0.06 | 0.75 | 0.58 |
| Up Capture | -45% | 21% | 6% | 36% | 110% | 138% |
| Bmk +ve Days | 13 | 28 | 36 | 67 | 141 | 432 |
| Stock +ve Days | 10 | 23 | 31 | 63 | 130 | 362 |
| Down Capture | 98% | 184% | 120% | 109% | 86% | 107% |
| Bmk -ve Days | 7 | 13 | 27 | 57 | 109 | 318 |
| Stock -ve Days | 10 | 18 | 31 | 60 | 116 | 378 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SBH | |
|---|---|---|---|---|
| SBH | 65.4% | 47.7% | 1.21 | - |
| Sector ETF (XLY) | 12.3% | 18.4% | 0.49 | 36.1% |
| Equity (SPY) | 26.5% | 12.4% | 1.61 | 22.7% |
| Gold (GLD) | 24.2% | 27.5% | 0.77 | 13.7% |
| Commodities (DBC) | 19.8% | 18.8% | 0.83 | -16.4% |
| Real Estate (VNQ) | 11.0% | 13.7% | 0.52 | 27.5% |
| Bitcoin (BTCUSD) | -38.3% | 42.4% | -1.02 | 13.5% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SBH | |
|---|---|---|---|---|
| SBH | -7.4% | 48.9% | 0.01 | - |
| Sector ETF (XLY) | 7.1% | 23.8% | 0.26 | 45.8% |
| Equity (SPY) | 13.5% | 17.1% | 0.62 | 39.7% |
| Gold (GLD) | 17.1% | 18.3% | 0.76 | 3.3% |
| Commodities (DBC) | 7.5% | 19.4% | 0.29 | 1.2% |
| Real Estate (VNQ) | 1.9% | 18.9% | 0.00 | 37.5% |
| Bitcoin (BTCUSD) | 11.6% | 54.2% | 0.41 | 13.5% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with SBH | |
|---|---|---|---|---|
| SBH | -7.1% | 49.8% | 0.04 | - |
| Sector ETF (XLY) | 12.6% | 22.1% | 0.52 | 44.7% |
| Equity (SPY) | 15.3% | 18.0% | 0.73 | 40.9% |
| Gold (GLD) | 12.3% | 16.1% | 0.63 | -1.2% |
| Commodities (DBC) | 5.9% | 18.0% | 0.26 | 8.9% |
| Real Estate (VNQ) | 5.3% | 20.7% | 0.22 | 39.9% |
| Bitcoin (BTCUSD) | 60.4% | 66.8% | 1.00 | 10.4% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Earnings Returns History
Updated 6/12/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/11/2026 | -7.5% | -15.2% | -7.1% |
| 2/9/2026 | 5.2% | 1.0% | -7.0% |
| 11/13/2025 | -1.6% | -4.6% | 1.6% |
| 8/5/2025 | 17.0% | 18.9% | 41.6% |
| 5/12/2025 | 22.2% | 12.2% | 13.5% |
| 2/13/2025 | 4.5% | 1.5% | -0.7% |
| 11/14/2024 | 10.0% | 4.8% | -0.5% |
| 8/8/2024 | 9.7% | 20.9% | 27.2% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 11 |
| # Negative | 11 | 11 | 13 |
| Median Positive | 8.2% | 4.9% | 8.0% |
| Median Negative | -6.8% | -5.5% | -7.1% |
| Max Positive | 22.2% | 20.9% | 50.2% |
| Max Negative | -13.1% | -20.6% | -15.1% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 5/11/2026 | -7.5% | -15.2% | -7.1% |
| 2/9/2026 | 5.2% | 1.0% | -7.0% |
| 11/13/2025 | -1.6% | -4.6% | 1.6% |
| 8/5/2025 | 17.0% | 18.9% | 41.6% |
| 5/12/2025 | 22.2% | 12.2% | 13.5% |
| 2/13/2025 | 4.5% | 1.5% | -0.7% |
| 11/14/2024 | 10.0% | 4.8% | -0.5% |
| 8/8/2024 | 9.7% | 20.9% | 27.2% |
| 5/9/2024 | -4.4% | 1.0% | 5.3% |
| 2/1/2024 | 6.7% | 4.6% | 2.6% |
| 11/14/2023 | 8.2% | 16.4% | 50.2% |
| 8/3/2023 | -0.9% | -4.8% | -14.3% |
| 5/4/2023 | -13.1% | -20.6% | -13.9% |
| 2/2/2023 | 11.2% | 4.9% | -0.5% |
| 11/10/2022 | 4.5% | -4.5% | -7.9% |
| 8/4/2022 | -1.8% | 4.8% | 6.9% |
| 5/5/2022 | -6.8% | -11.7% | -9.2% |
| 2/2/2022 | 3.4% | -2.0% | 1.8% |
| 11/12/2021 | 2.5% | 6.0% | -0.6% |
| 7/29/2021 | -8.1% | -16.5% | -15.1% |
| 5/6/2021 | 20.0% | 10.8% | -1.1% |
| 2/4/2021 | -1.8% | -5.5% | 14.4% |
| 11/12/2020 | -9.6% | -5.4% | 8.0% |
| 7/30/2020 | -12.2% | -6.8% | -12.4% |
| SUMMARY STATS | |||
| # Positive | 13 | 13 | 11 |
| # Negative | 11 | 11 | 13 |
| Median Positive | 8.2% | 4.9% | 8.0% |
| Median Negative | -6.8% | -5.5% | -7.1% |
| Max Positive | 22.2% | 20.9% | 50.2% |
| Max Negative | -13.1% | -20.6% | -15.1% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 02/09/2026 | 10-Q |
| 09/30/2025 | 11/13/2025 | 10-K |
| 06/30/2025 | 08/05/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 02/13/2025 | 10-Q |
| 09/30/2024 | 11/14/2024 | 10-K |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/09/2024 | 10-Q |
| 12/31/2023 | 02/01/2024 | 10-Q |
| 09/30/2023 | 11/16/2023 | 10-K |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 02/02/2023 | 10-Q |
| 09/30/2022 | 11/17/2022 | 10-K |
| 06/30/2022 | 08/04/2022 | 10-Q |
| Report Date | Filing Date | Filing |
|---|---|---|
| 03/31/2026 | 05/11/2026 | 10-Q |
| 12/31/2025 | 02/09/2026 | 10-Q |
| 09/30/2025 | 11/13/2025 | 10-K |
| 06/30/2025 | 08/05/2025 | 10-Q |
| 03/31/2025 | 05/12/2025 | 10-Q |
| 12/31/2024 | 02/13/2025 | 10-Q |
| 09/30/2024 | 11/14/2024 | 10-K |
| 06/30/2024 | 08/08/2024 | 10-Q |
| 03/31/2024 | 05/09/2024 | 10-Q |
| 12/31/2023 | 02/01/2024 | 10-Q |
| 09/30/2023 | 11/16/2023 | 10-K |
| 06/30/2023 | 08/03/2023 | 10-Q |
| 03/31/2023 | 05/04/2023 | 10-Q |
| 12/31/2022 | 02/02/2023 | 10-Q |
| 09/30/2022 | 11/17/2022 | 10-K |
| 06/30/2022 | 08/04/2022 | 10-Q |
| 03/31/2022 | 05/05/2022 | 10-Q |
| 12/31/2021 | 02/02/2022 | 10-Q |
| 09/30/2021 | 11/22/2021 | 10-K |
| 06/30/2021 | 07/29/2021 | 10-Q |
| 03/31/2021 | 05/06/2021 | 10-Q |
| 12/31/2020 | 02/04/2021 | 10-Q |
| 09/30/2020 | 11/24/2020 | 10-K |
| 06/30/2020 | 07/31/2020 | 10-Q |
| 03/31/2020 | 05/07/2020 | 10-Q |
| 12/31/2019 | 02/06/2020 | 10-Q |
| 09/30/2019 | 11/25/2019 | 10-K |
| 06/30/2019 | 07/31/2019 | 10-Q |
Insider Activity
Updated 6/9/2026| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Platz, Marlo Michelle Cormier | Former SVP & CFO | Direct | Sell | 6092026 | 12.70 | 42,771 | 543,192 | 1,754,442 | Form |
| 2 | McIntosh, Kim | GVP, CONTROLLER & CAO | Direct | Sell | 12122025 | 15.71 | 5,900 | 92,698 | 334,579 | Form |
| 3 | Sherman, Scott C | SVP, CLO and CHRO | Direct | Sell | 12032025 | 16.27 | 15,000 | 244,086 | 937,046 | Form |
| 4 | Rangel, Max R | Direct | Buy | 9082025 | 14.07 | 3,500 | 49,239 | 49,239 | Form | |
| 5 | Perelman, Debra Golding | Direct | Buy | 8142025 | 13.48 | 2,300 | 31,011 | 31,011 | Form |
| # | Owner | Title | Holding | Action | Filing Date | Price | Shares | Transacted Value | Value of Held Shares | Form |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Platz, Marlo Michelle Cormier | Former SVP & CFO | Direct | Sell | 6092026 | 12.70 | 42,771 | 543,192 | 1,754,442 | Form |
| 2 | McIntosh, Kim | GVP, CONTROLLER & CAO | Direct | Sell | 12122025 | 15.71 | 5,900 | 92,698 | 334,579 | Form |
| 3 | Sherman, Scott C | SVP, CLO and CHRO | Direct | Sell | 12032025 | 16.27 | 15,000 | 244,086 | 937,046 | Form |
| 4 | Rangel, Max R | Direct | Buy | 9082025 | 14.07 | 3,500 | 49,239 | 49,239 | Form | |
| 5 | Perelman, Debra Golding | Direct | Buy | 8142025 | 13.48 | 2,300 | 31,011 | 31,011 | Form | |
| 6 | Paulonis, Denise | President & CEO | Direct | Buy | 8112025 | 11.74 | 4,500 | 52,830 | 4,306,995 | Form |
| 7 | Ferguson, Diana Sue | Direct | Buy | 8112025 | 12.02 | 2,500 | 30,049 | 95,100 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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