RCI Hospitality (RICK)
Market Price (12/4/2025): $25.57 | Market Cap: $224.9 MilSector: Consumer Discretionary | Industry: Restaurants
RCI Hospitality (RICK)
Market Price (12/4/2025): $25.57Market Cap: $224.9 MilSector: Consumer DiscretionaryIndustry: Restaurants
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.7%, FCF Yield is 10% | Weak multi-year price returns2Y Excs Rtn is -107%, 3Y Excs Rtn is -144% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 73% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% | Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 11.11, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% | Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -5.3%, Rev Chg QQuarterly Revenue Change % is -6.6% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -32% | ||
| Low stock price volatilityVol 12M is 46% | ||
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization. Themes include Nightlife & Adult Entertainment. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 5.7%, FCF Yield is 10% |
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 18%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 12% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -32% |
| Low stock price volatilityVol 12M is 46% |
| Megatrend and thematic driversMegatrends include Experience Economy & Premiumization. Themes include Nightlife & Adult Entertainment. |
| Weak multi-year price returns2Y Excs Rtn is -107%, 3Y Excs Rtn is -144% |
| Meaningful short interestShort Interest Days-to-CoverDTC = (Short Interest Share Quantity) / (Average Daily Trading Volume). Reflects how many days it would take to cover (close out) the short interest based on average volumes. High DTC can signify an increased risk of a short squeeze. is 11.11, Short Interest % of Basic SharesShort Interest % of Basic Shares = (Short Interest Quantity) / (Basic Shares Outstanding). A high fraction of short interest can indicate potential risk of a short squeeze. is 12% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 73% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -5.3%, Rev Chg QQuarterly Revenue Change % is -6.6% |
Valuation, Metrics & Events
RICK Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
For RCI Hospitality (RICK), the approximate -32.2% stock movement from August 31, 2025, to December 4, 2025, can be attributed to several key factors:
1. Executive Indictments for Tax Fraud and Bribery: In September 2025, RCI Hospitality executives, among others, were indicted in an $8 million tax fraud and bribery scheme. This legal action significantly impacted investor confidence, leading to a notable drop in the company's share price by more than 15% in September alone.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| RICK Return | 94% | 98% | 20% | -29% | -13% | -56% | 25% |
| Peers Return | 1% | 12% | -2% | 5% | 12% | 6% | 38% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| RICK Win Rate | 67% | 50% | 58% | 25% | 33% | 20% | |
| Peers Win Rate | 20% | 27% | 15% | 20% | 23% | 46% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| RICK Max Drawdown | -65% | -7% | -38% | -45% | -42% | -62% | |
| Peers Max Drawdown | -21% | -2% | -9% | -2% | -3% | -6% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: GST, YUM, BH, BRCB, CADV.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
| Event | RICK | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -47.6% | -25.4% |
| % Gain to Breakeven | 91.0% | 34.1% |
| Time to Breakeven | 182 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -72.8% | -33.9% |
| % Gain to Breakeven | 267.8% | 51.3% |
| Time to Breakeven | 236 days | 148 days |
| 2018 Correction | ||
| % Loss | -58.5% | -19.8% |
| % Gain to Breakeven | 141.2% | 24.7% |
| Time to Breakeven | 514 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -91.6% | -56.8% |
| % Gain to Breakeven | 1090.6% | 131.3% |
| Time to Breakeven | 3172 days | 1480 days |
Compare to GST, YUM, BH, BRCB, CADV
In The Past
RCI Hospitality's stock fell -47.6% during the 2022 Inflation Shock from a high on 1/6/2022. A -47.6% loss requires a 91.0% gain to breakeven.
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Asset Allocation
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Latest Trefis Analyses
| Title | Topic | |
|---|---|---|
| DASHBOARDS | ||
| Is RCI Hospitality Stock Built to Withstand a Pullback? | Return | |
| RCI Hospitality (RICK) Operating Cash Flow Comparison | Financials | |
| RCI Hospitality (RICK) Net Income Comparison | Financials | |
| RCI Hospitality (RICK) Operating Income Comparison | Financials | |
| RCI Hospitality (RICK) Revenue Comparison | Financials |
| Title | |
|---|---|
| ARTICLES |
Trade Ideas
Select past ideas related to RICK. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BBWI | Bath & Body Works | Dip Buy | DB | Insider Buys | Low D/EDip Buy with Strong Insider BuyingBuying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap | 6.8% | 6.8% | 0.0% |
| 11262025 | HRB | H&R Block | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 0.5% | 0.5% | 0.0% |
| 11262025 | LRN | Stride | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | -2.6% | -2.6% | -2.6% |
| 11212025 | ABNB | Airbnb | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 3.7% | 3.7% | 0.0% |
| 11212025 | MTN | Vail Resorts | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 1.3% | 1.3% | -1.6% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for RCI Hospitality
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 86.85 |
| Mkt Cap | 0.4 |
| Rev LTM | 387 |
| Op Inc LTM | 47 |
| FCF LTM | 81 |
| FCF 3Y Avg | 54 |
| CFO LTM | 107 |
| CFO 3Y Avg | 80 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 6.9% |
| Rev Chg 3Y Avg | 4.2% |
| Rev Chg Q | 8.4% |
| QoQ Delta Rev Chg LTM | 1.9% |
| Op Mgn LTM | 16.6% |
| Op Mgn 3Y Avg | 19.8% |
| QoQ Delta Op Mgn LTM | -0.0% |
| CFO/Rev LTM | 23.6% |
| CFO/Rev 3Y Avg | 21.3% |
| FCF/Rev LTM | 19.4% |
| FCF/Rev 3Y Avg | 14.2% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 0.4 |
| P/S | 1.2 |
| P/EBIT | 16.9 |
| P/E | 29.2 |
| P/CFO | 6.5 |
| Total Yield | 5.3% |
| Dividend Yield | 0.7% |
| FCF Yield 3Y Avg | 6.6% |
| D/E | 0.8 |
| Net D/E | 0.2 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 3.3% |
| 3M Rtn | -0.4% |
| 6M Rtn | 4.1% |
| 12M Rtn | 9.9% |
| 3Y Rtn | 21.3% |
| 1M Excs Rtn | 3.3% |
| 3M Excs Rtn | -6.1% |
| 6M Excs Rtn | -10.6% |
| 12M Excs Rtn | -4.1% |
| 3Y Excs Rtn | -48.4% |
Returns Analyses
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 6302025 | 8112025 | 10-Q 6/30/2025 |
| 3312025 | 5122025 | 10-Q 3/31/2025 |
| 12312024 | 2102025 | 10-Q 12/31/2024 |
| 9302024 | 12162024 | 10-K 9/30/2024 |
| 6302024 | 8082024 | 10-Q 6/30/2024 |
| 3312024 | 5092024 | 10-Q 3/31/2024 |
| 12312023 | 2082024 | 10-Q 12/31/2023 |
| 9302023 | 12142023 | 10-K 9/30/2023 |
| 6302023 | 8092023 | 10-Q 6/30/2023 |
| 3312023 | 5102023 | 10-Q 3/31/2023 |
| 12312022 | 2092023 | 10-Q 12/31/2022 |
| 9302022 | 12142022 | 10-K 9/30/2022 |
| 6302022 | 8092022 | 10-Q 6/30/2022 |
| 3312022 | 5092022 | 10-Q 3/31/2022 |
| 12312021 | 2092022 | 10-Q 12/31/2021 |
| 9302021 | 12142021 | 10-K 9/30/2021 |
Insider Activity
Expand for More| Owner | Title | Filing Date | Action | Price | Shares | TransactedValue | Value ofHeld Shares | Form | |
|---|---|---|---|---|---|---|---|---|---|
| 0 | LANGAN ERIC SCOTT | President and CEO | 8182025 | Buy | 36.77 | 725 | 26,658 | 25,949,438 | Form |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |