Tearsheet

Sturm Ruger (RGR)

Market Price (12/28/2025): $32.02 | Market Cap: $513.3 Mil
Sector: Consumer Discretionary | Industry: Leisure Products

Sturm Ruger (RGR)

Market Price (12/28/2025): $32.02
Market Cap: $513.3 Mil
Sector: Consumer Discretionary
Industry: Leisure Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0	Cash is significant % of market cap Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -15%	Weak multi-year price returns 2Y Excs Rtn is -72%, 3Y Excs Rtn is -114%	Not profitable at operating income level Op Inc LTMOperating Income, Last Twelve Months is -4.3 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -0.8%
1	Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%		Expensive valuation multiples P/EBITPrice/EBIT or Price/(Operating Income) ratio is 385x, P/EPrice/Earnings or Price/(Net Income) is 199x
2	Attractive yield Dividend Yield is 2.2%, FCF Yield is 8.2%		Weak revenue growth Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -4.0%
3	Low stock price volatility Vol 12M is 39%		Key risks RGR key risks include [1] substantial litigation exposure from the potential repeal of the Protection of Lawful Commerce in Arms Act (PLCAA) and [2] declining financial sustainability due to falling profitability, Show more.
4	Megatrend and thematic drivers Megatrends include Personal Safety & Security, and Outdoor & Recreational Lifestyles. Themes include Firearms for Self-Defense, and Hunting & Sport Shooting Equipment.

0	Cash is significant % of market cap Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -15%
1	Attractive cash flow generation CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%
2	Attractive yield Dividend Yield is 2.2%, FCF Yield is 8.2%
3	Low stock price volatility Vol 12M is 39%
4	Megatrend and thematic drivers Megatrends include Personal Safety & Security, and Outdoor & Recreational Lifestyles. Themes include Firearms for Self-Defense, and Hunting & Sport Shooting Equipment.
5	Weak multi-year price returns 2Y Excs Rtn is -72%, 3Y Excs Rtn is -114%
6	Not profitable at operating income level Op Inc LTMOperating Income, Last Twelve Months is -4.3 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -0.8%
7	Expensive valuation multiples P/EBITPrice/EBIT or Price/(Operating Income) ratio is 385x, P/EPrice/Earnings or Price/(Net Income) is 199x
8	Weak revenue growth Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -4.0%
9	Key risks RGR key risks include [1] substantial litigation exposure from the potential repeal of the Protection of Lawful Commerce in Arms Act (PLCAA) and [2] declining financial sustainability due to falling profitability, Show more.

Valuation, Metrics & Events

	12/28/25	2024	2023	2022	2021
Share Price CYE	$32.02	$34.78	$43.98	$47.83	$56.54
Market Cap CYE ($ Mil)	513.3	581.9	773.7	844.9	994.9
Total Debt ($ Mil)	1.3	1.7	2.2	3.0	1.5
Total Cash ($ Mil)	80.8	105.5	117.7	224.3	221.0
Enterprise Value ($ Mil)	433.8	583.6	775.9	847.9	996.4
Valuation Ratios
P/S TTM	0.9	1.1	1.5	1.5	1.6
P/EBIT TTM	381.9	16.0	13.6	8.2	5.8
P/E TTM	197.4	19.8	16.7	10.1	7.7
P/FCF TTM	12.1	17.4	44.4	18.0	8.3
Sector Ratios
P/S TTM (Sector)	0.8	0.8	0.9	0.8	1.4
P/EBIT TTM (Sector)	7.8	8.3	7.8	6.5	8.4
P/E TTM (Sector)	10.5	11.1	10.4	8.4	10.7
P/FCF TTM (Sector)	11.2	12.4	9.6	7.3	10.5

	12/28/25	2024	2023
Share Price CYE	$32.02	$34.78	$43.98
Market Cap CYE ($ Mil)	513.3	581.9	773.7
Total Debt ($ Mil)	1.3	1.7	2.2
Total Cash ($ Mil)	80.8	105.5	117.7
Enterprise Value ($ Mil)	433.8	583.6	775.9
Valuation Ratios
P/S TTM	0.9	1.1	1.5
P/EBIT TTM	381.9	16.0	13.6
P/E TTM	197.4	19.8	16.7
P/FCF TTM	12.1	17.4	44.4
Sector Ratios
P/S TTM (Sector)	0.8	0.8	0.9
P/EBIT TTM (Sector)	7.8	8.3	7.8
P/E TTM (Sector)	10.5	11.1	10.4
P/FCF TTM (Sector)	11.2	12.4	9.6

	RGR	S&P 500
REVENUE GROWTH
Rev LTM ($ Bil)	0.5
Rev Chg Q	3.7%	7.3%
Rev Chg LTM	3.9%	6.1%
Rev Chg 3Y Avg	-4.0%	5.5%
PROFITABILITY	VERY POOR
Op Inc LTM ($ Bil)	-0.0
CFO LTM ($ Bil)	0.1
Net Inc LTM ($ Bil)	0.0
Op Mgn LTM	-0.8%	18.8%
CFO/Rev LTM	10.9%	20.4%
Net Inc Mgn	0.5%	13.1%
VALUATION	VERY LOW
P/S	0.9	3.3
P/CFO	8.7	15.8
P/FCF	12.1	20.7
P/E	197.4	23.7
STABILITY	VERY GOOD
Debt/Equity	0.00	0.21
Cash/Assets	0.24	0.07

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Metric	Value	Date	Source
Sales of New Products as Percentage of Firearm Sales	33.7%	9272025	Link
Sales of New Products	40600000	9272025	Link
Distributor Inventory Unit Change	4100	9272025	Link
Company Finished Goods Inventory Unit Change	-15500	9272025	Link
Number of Full-Time Employees	1912	6282025	Link

Upcoming
2/18/2026	Earnings Release	Rev: - EPS: -

RGR Stock

Return (1M):

Why The Stock Moved

Qualitative Assessment

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Sturm, Ruger & Company (RGR) experienced a decline in its stock value, and recent financial reporting and industry trends from late 2023 and early 2024 offer insights into potential contributing factors.

1. Decreased Sales and Profitability in 2023 and Q1 2024. Sturm, Ruger & Company's net sales and diluted earnings per share declined in 2023 compared to 2022. Net sales for 2023 were $544 million with diluted earnings of $2.71 per share, down from $596 million and $4.96 per share in 2022. This trend continued into Q1 2024, with net sales dropping 8.5% from Q1 2023.

2. Reduced Gross Margin. The company's gross margin decreased from 30% in 2022 to 25% in 2023. This reduction was attributed to several factors, including unfavorable deleveraging of fixed costs due to decreased production and sales, inflationary cost increases, a shift in product mix towards lower-margin products, and increased promotional costs.

3. Soft Consumer Demand and Challenging Market Conditions. Throughout most of 2023, consumer demand remained soft, likely impacted by inflationary pressures. The firearms industry, in general, has seen reduced demand after record-setting paces in 2020 and 2021, leading to a "challenging, promotion-rich marketplace."

4. Industry-Wide Decline in Firearm Sales. Retail firearm unit sales declined by 9.6% year-over-year in Q1 2025 (as reported by RetailBI), with revenue down 11.5%. Adjusted NICS background checks also decreased, indicating a broader slowdown in the market.

5. Executive Leadership Transition. Christopher J. Killoy, President and CEO of Ruger, announced his retirement effective March 1, 2025, with Todd Seyfert taking over as the new President and CEO. While the company stated it's focusing on innovation to address market headwinds, a leadership change can sometimes create uncertainty for investors.

Stock Movement Drivers

Fundamental Drivers

The -25.5% change in RGR stock from 9/27/2025 to 12/27/2025 was primarily driven by a -55.2% change in the company's Net Income Margin (%).

	9272025	12272025	Change
Stock Price ($)	43.31	32.26	-25.52%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	536.29	540.77	0.84%
Net Income Margin (%)	1.07%	0.48%	-55.19%
P/E Multiple	123.17	198.84	61.43%
Shares Outstanding (Mil)	16.37	16.03	2.07%
Cumulative Contribution			-25.55%

LTM = Last Twelve Months as of date shown

Market Drivers

9/27/2025 to 12/27/2025

	Return	Correlation
RGR	-25.5%
Market (SPY)	4.3%	32.9%
Sector (XLY)	1.8%	32.4%

Fundamental Drivers

The -9.2% change in RGR stock from 6/28/2025 to 12/27/2025 was primarily driven by a -91.8% change in the company's Net Income Margin (%).

	6282025	12272025	Change
Stock Price ($)	35.52	32.26	-9.18%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	534.56	540.77	1.16%
Net Income Margin (%)	5.85%	0.48%	-91.77%
P/E Multiple	18.90	198.84	952.24%
Shares Outstanding (Mil)	16.62	16.03	3.56%
Cumulative Contribution			-9.29%

LTM = Last Twelve Months as of date shown

Market Drivers

6/28/2025 to 12/27/2025

	Return	Correlation
RGR	-9.2%
Market (SPY)	12.6%	37.1%
Sector (XLY)	11.9%	37.8%

Fundamental Drivers

The -5.3% change in RGR stock from 12/27/2024 to 12/27/2025 was primarily driven by a -91.7% change in the company's Net Income Margin (%).

	12272024	12272025	Change
Stock Price ($)	34.07	32.26	-5.33%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	520.49	540.77	3.90%
Net Income Margin (%)	5.83%	0.48%	-91.75%
P/E Multiple	18.92	198.84	950.65%
Shares Outstanding (Mil)	16.85	16.03	4.85%
Cumulative Contribution			-5.55%

LTM = Last Twelve Months as of date shown

Market Drivers

12/27/2024 to 12/27/2025

	Return	Correlation
RGR	-5.3%
Market (SPY)	17.0%	18.1%
Sector (XLY)	7.0%	22.4%

Fundamental Drivers

The -32.5% change in RGR stock from 12/28/2022 to 12/27/2025 was primarily driven by a -97.2% change in the company's Net Income Margin (%).

	12282022	12272025	Change
Stock Price ($)	47.83	32.26	-32.55%
Change Contribution By	LTM	LTM
Total Revenues ($ Mil)	614.66	540.77	-12.02%
Net Income Margin (%)	17.49%	0.48%	-97.25%
P/E Multiple	7.86	198.84	2429.42%
Shares Outstanding (Mil)	17.67	16.03	9.27%
Cumulative Contribution			-33.13%

LTM = Last Twelve Months as of date shown

Market Drivers

12/28/2023 to 12/27/2025

	Return	Correlation
RGR	-27.1%
Market (SPY)	48.0%	20.0%
Sector (XLY)	37.7%	22.5%

Return vs. Risk

Price Returns Compared

	2020	2021	2022	2023	2024	2025	Total [1]
Returns
RGR Return	50%	9%	-15%	-8%	-21%	-7%	-6%
Peers Return	16%	38%	-12%	21%	26%	16%	150%
S&P 500 Return	16%	27%	-19%	24%	23%	18%	114%
Monthly Win Rates [3]
RGR Win Rate	67%	42%	42%	58%	25%	58%
Peers Win Rate	52%	65%	42%	68%	57%	52%
S&P 500 Win Rate	58%	75%	42%	67%	75%	73%
Max Drawdowns [4]
RGR Max Drawdown	-12%	-3%	-24%	-12%	-23%	-17%
Peers Max Drawdown	-34%	-5%	-26%	-7%	-9%	-23%
S&P 500 Max Drawdown	-31%	-1%	-25%	-1%	-2%	-15%

[1] Cumulative total returns since the beginning of 2020
[2] Peers: HPQ, HPE, IBM, CSCO, AAPL.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/26/2025 (YTD)

How Low Can It Go

Unique Key	Event	RGR	S&P 500
2022 Inflation Shock	2022 Inflation Shock
2022 Inflation Shock% Loss	% Loss	-51.6%	-25.4%
2022 Inflation Shock% Gain to Breakeven	% Gain to Breakeven	106.6%	34.1%
2022 Inflation ShockTime to Breakeven	Time to Breakeven	Not Fully Recovered days	464 days
2020 Covid Pandemic	2020 Covid Pandemic
2020 Covid Pandemic% Loss	% Loss	-33.1%	-33.9%
2020 Covid Pandemic% Gain to Breakeven	% Gain to Breakeven	49.4%	51.3%
2020 Covid PandemicTime to Breakeven	Time to Breakeven	218 days	148 days
2018 Correction	2018 Correction
2018 Correction% Loss	% Loss	-42.5%	-19.8%
2018 Correction% Gain to Breakeven	% Gain to Breakeven	73.8%	24.7%
2018 CorrectionTime to Breakeven	Time to Breakeven	281 days	120 days
2008 Global Financial Crisis	2008 Global Financial Crisis
2008 Global Financial Crisis% Loss	% Loss	-79.7%	-56.8%
2008 Global Financial Crisis% Gain to Breakeven	% Gain to Breakeven	392.5%	131.3%
2008 Global Financial CrisisTime to Breakeven	Time to Breakeven	858 days	1,480 days

Compare to HPQ, HPE, IBM, CSCO, AAPL

In The Past

Sturm Ruger's stock fell -51.6% during the 2022 Inflation Shock from a high on 6/30/2021. A -51.6% loss requires a 106.6% gain to breakeven.

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About Sturm Ruger (RGR)

Business Description Analogies Products Customers Suppliers Management Key Risks Emerging Threats Market Size Revenue Drivers Capital Allocation

Sturm, Ruger & Company, Inc., together with its subsidiaries, designs, manufactures, and sells firearms under the Ruger name and trademark in the United States. It operates through two segments, Firearms and Castings. The company provides single-shot, autoloading, bolt-action, and sporting rifles; rimfire and centerfire autoloading pistols; single-action and double-action revolvers; and firearms accessories and replacement parts, as well as manufactures lever-action rifles under the Marlin name and trademark. The company also manufactures and sells steel investment castings and metal injection molding (MIM) parts. It sells its firearm products through independent wholesale distributors principally to the commercial sporting market; and castings and MIM parts directly or through manufacturers' representatives. The company also exports its firearm products through a network of commercial distributors and directly to foreign customers comprising primarily of law enforcement agencies and foreign governments. Sturm, Ruger & Company, Inc. was founded in 1949 and is based in Southport, Connecticut.

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Here are 1-3 brief analogies for Sturm Ruger (RGR):

Sturm Ruger is like the Ford of firearms – an established American manufacturer of a wide range of guns.
Sturm Ruger is like the Caterpillar of guns – known for rugged and reliable firearms.

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Pistols: Handguns, including both semi-automatic models and revolvers designed for various uses.
Rifles: Long guns, encompassing centerfire and rimfire variants for hunting, sport, and tactical applications.

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Sturm Ruger (RGR) primarily sells its firearms and related products to other companies rather than directly to individuals. Its major customers are independent wholesale distributors and, to a lesser extent, large national retailers who then sell to the end consumer.

Sturm Ruger's public filings indicate that no single customer accounts for a material percentage (typically 10% or more) of its net sales. As such, specific individual major customers are not disclosed by name in their financial reports. However, the company's products are distributed through a well-established network of firearm wholesalers and large sporting goods retailers that serve the end consumer.

Based on general industry knowledge, the primary direct customers for Sturm Ruger's products are major independent wholesale distributors. While most of these distributors are privately held, they are critical conduits for Ruger's products reaching thousands of retail dealers across the United States. Key distributors include:

Lipsey's (Private Company)
Davidson's (Private Company)
Sports South LLC (Private Company)
Zanders Sporting Goods (Private Company)
Chattanooga Shooting Supplies (Private Company)

Additionally, large national sporting goods retailers serve as important sales channels. Some of these retailers may have direct purchasing relationships with Sturm Ruger, alongside purchasing through the aforementioned distributors:

Academy Sports + Outdoors (NYSE: ASO)
Sportsman's Warehouse Holdings, Inc. (NASDAQ: SPWH)

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Todd W. Seyfert

President, Chief Executive Officer and Director

Todd W. Seyfert was appointed President and Chief Executive Officer of Sturm, Ruger & Co., Inc. effective March 1, 2025. Prior to joining Sturm, Ruger, he served as the CEO of FeraDyne Outdoors, LLC, a manufacturer of archery and hunting products, where he was responsible for driving growth, innovation, operational improvements, and strategic acquisitions. His professional experience also includes key leadership roles at various manufacturing and consumer goods companies such as ATK/Vista Outdoors, Magnum Research, Bushnell, Michaels of Oregon, and Birchwood Laboratories. He also held the position of President of Segment Land Vehicles Americas at Dometic Group AB. Mr. Seyfert has served as a Board member and Audit Committee chair of Chattanooga Shooting Sports, Inc. from 2019 through February 2024, and currently serves on the Board of Hodgdon Powder Company, the Youth Shooting Sports Alliance, and the Northwest Suburban Chapter of Pheasants Forever.

Thomas A. Dineen

Senior Vice President, Treasurer and Chief Financial Officer

Thomas A. Dineen joined Sturm, Ruger & Co., Inc. in 1997 as Manager of Corporate Accounting. He served as Assistant Controller from 2001 to 2003, and has held the position of Treasurer and Chief Financial Officer since 2003. Before his tenure at Sturm, Ruger, Mr. Dineen worked as an Audit Manager at KPMG LLP. He holds a Bachelor of Science degree in Accounting from Boston College.

Shawn Christopher Leska

Senior Vice President of Sales and Product Strategy

Shawn Christopher Leska was named Senior Vice President of Sales and Product Strategy in July 2025. He previously served as Vice President of Sales from November 2015 and as Director of Sales starting in November 2011.

Michael W. Wilson

Senior Vice President of Operations and Engineering

Michael W. Wilson serves as the Senior Vice President of Operations and Engineering at Sturm, Ruger & Co., Inc.

Sarah F. Colbert

Vice President, Administration, General Counsel and Corporate Secretary

Sarah F. Colbert holds the title of Vice President, Administration, General Counsel and Corporate Secretary at Sturm, Ruger & Co., Inc.

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Changes in Government Policies and Firearms Legislation

Sturm Ruger's business is significantly exposed to changes in federal, state, and local government policies and legislation concerning the sale, purchase, ownership, and use of firearms. Such legislative and regulatory shifts could adversely affect the company's financial results. The potential repeal or circumvention of the Protection of Lawful Commerce in Arms Act (PLCAA) is a notable risk, as it could expose the company to substantial litigation and civil liability, which the act currently largely prevents.
Decreased Market Demand and Intense Competition

The company faces risks related to a decrease in demand for its products, which can stem from macroeconomic downturns or industry-specific factors. Furthermore, Sturm Ruger operates within an intensely competitive market, facing pressure from both domestic and foreign manufacturers. This competition can lead to aggressive promotions and discounts, impacting the company's market share, revenue, and profitability.
Product Liability and Financial Sustainability

Given the nature of its products, Sturm Ruger inherently faces significant product liability concerns and the risk of litigation, even with existing protections like PLCAA. Beyond litigation, the company's financial sustainability is challenged by declining profitability, unsustainable dividend payout ratios, and a historical decline in earnings per share. The reliance on cash flow over earnings growth for dividends is a precarious strategy, and weak free cash flow margins limit the company's ability to invest in growth or reward shareholders.

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Sturm, Ruger & Co. Inc. (RGR) primarily manufactures firearms, including revolvers, pistols, and rifles.

The addressable market for Sturm Ruger's main products can be identified within the U.S. firearms market and the broader hunting and shooting equipment market.

The U.S. firearms market was valued at USD 3.7 billion in 2024.
The Guns & Ammunition Manufacturing market in the U.S. was estimated at $23.2 billion in 2024 and is projected to reach $23.5 billion in 2025.
The handguns market in the U.S. alone was valued at USD 3.6 billion in 2024.
The U.S. hunting and shooting equipment market was more than $22 billion in 2023.
The USA hunting equipment & accessories market is expected to grow from USD 16.86 billion in 2025 to USD 24.92 billion by 2035. Another estimate valued the USA Hunting Equipment & Accessories Market size at USD 15 billion in 2023.

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For Sturm Ruger (symbol: RGR), the following are expected drivers of future revenue growth over the next 2-3 years:

New Product Development and Launches: Sturm Ruger is actively focusing on strategic product development and promising new product launches. This includes the introduction of the Glenfield brand, advancements in the Ruger American Rifle Generation II, expansion of the RXM pistol series, and the reintroduction of the Ruger Red Label shotgun, along with new sporting rifles from their Hebron, Kentucky facility. These new offerings are anticipated to stimulate sales and contribute to revenue growth.
Expansion of Existing Product Lines and Calibers: The company plans to expand its product offerings by introducing new calibers within existing popular lines, such as Marlin's range. This strategy aims to cater to a broader customer base and increase sales within established product categories.
Increased Market Share: Sturm Ruger's strategic growth efforts have already resulted in increased market share, and the company continues to implement measures for sustained long-term expansion. This focus on gaining a larger portion of the firearms market is a direct driver for higher sales volume and revenue.
Operational Optimization and Cost Structure Enhancement: While primarily aimed at enhancing profitability and margins, optimizing the cost structure and improving operational efficiency can indirectly drive revenue growth. By strengthening its operational base, the company can potentially become more competitive on pricing or allocate more resources to growth initiatives like marketing and product development, thereby attracting more customers and sales.

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Share Repurchases

In the first nine months of 2025, Sturm Ruger repurchased 731,000 shares of common stock for $26 million.
For the full year 2024, the company repurchased 835,060 shares for a total of $34.4 million.
As of December 31, 2024, approximately $40.3 million remained authorized for future share repurchases.

Share Issuance

Sturm Ruger's share-based compensation has approximately matched its share repurchases over the past several years, totaling $20.2 million over the past three years.
Under the 2023 Stock Incentive Plan, 1,000,000 shares were reserved for issuance, with 845,000 shares remaining available for future grants as of December 31, 2023.

Inbound Investments

Sturm, Ruger & Company adopted a limited-duration stockholder rights plan on October 14, 2025, in response to Beretta Holding S.A. disclosing a 9.0% ownership stake.
Beretta Holding S.A. acquired approximately 1,454,900 RGR shares for an aggregate purchase price of about $54.8 million.

Outbound Investments

In the first nine months of 2025, capital expenditures included $15.0 million for the acquisition of Anderson Manufacturing in Hebron, Kentucky, which aims to boost domestic production capacity.

Capital Expenditures

Sturm Ruger expects total capital expenditures for the full year 2025 to be $35 million, primarily for new product introductions, expanded capacity, upgraded manufacturing capabilities, and strengthened facility infrastructure.
For the first nine months of 2025, year-to-date capital expenditures totaled $27.6 million.
In 2024, capital expenditures amounted to $20.8 million, focusing on new product introductions and upgrades to manufacturing equipment and facilities.

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Microsoft

GOOGL (11.0%)

Alphabet

AAPL (1.8%)

Apple

Higher Op Mgn LTM (Value for RGR: -0.8%)

NVDA (58.8%)

NVIDIA

MSFT (46.3%)

Microsoft

META (43.2%)

Meta Platforms

GOOGL (32.2%)

Alphabet

AAPL (31.9%)

Apple

Higher CFO/Rev LTM (Value for RGR: 10.9%)

META (56.8%)

Meta Platforms

MSFT (50.0%)

Microsoft

NVDA (44.4%)

NVIDIA

GOOGL (39.3%)

Alphabet

AAPL (26.6%)

Apple

Higher FCF/Rev LTM (Value for RGR: 7.9%)

NVDA (41.3%)

NVIDIA

MSFT (26.6%)

Microsoft

META (23.7%)

Meta Platforms

AAPL (23.5%)

Apple

GOOGL (19.1%)

Alphabet

Higher Total Yield (Value for RGR: 2.7%)

BRK-B (6.3%)

Berkshire Hathaway

META (3.8%)

Meta Platforms

MSFT (3.6%)

Microsoft

GOOGL (3.5%)

Alphabet

AAPL (2.8%)

Apple

		Best Bets In Consumer Discretionary Sector
	RGR	ABNB	BKNG	DUOL	MCD	ETSY	LOPE	ALSN	GRMN	CROX	WH
What You Pay
P/E	198.8	31.8	34.9	21.6	26.3	30.4	22.1	12.1	25.2	21.6	17.3
P/EBIT	384.8	30.9	21.0	78.7	18.1	13.4	14.7	8.9	22.2	18.8	10.2
What You Get
Rev Chg Q	3.7%	9.7%	12.7%	41.1%	3.0%	2.4%	9.6%	-15.9%	11.7%	3.4%	-3.5%
Rev Chg LTM	3.9%	10.2%	13.0%	39.9%	1.2%	2.0%	7.0%	-4.2%	16.6%	2.0%	3.4%
Rev Chg 3Y Avg	-4.0%	14.2%	17.8%	41.7%	4.2%	4.9%	6.5%	4.6%	12.2%	14.5%	-2.5%
FCF/Rev 3Y Avg	5.9%	40.2%	35.6%	30.3%	27.4%	23.8%	21.8%	21.0%	20.5%	19.8%	19.0%

[1] Choosing top 10 best bets from each sector quarterly is an alpha producing strategy vs sector benchmark
[2] Historical annualized return of 14%, alpha of 2.9%, and sharpe of 0.61

Latest Trefis Analyses

	Title	Topic
0	DASHBOARDS
1	Sturm Ruger Earnings Notes
2	With Sturm Ruger Stock Surging, Have You Considered The Downside?	Return
3	Why Sturm Ruger Stock Moved: RGR Stock Has Lost 43% Since 2021 Fiscal End, Primarily Due To Unfavorable Change In Price To Sales Multiple (P/S)
4	RGR Dip Buy Analysis
5	Should You Buy Sturm Ruger Stock?	Buy or Fear
6	Sturm Ruger (RGR) Valuation Ratios Comparison	Financials
7	Sturm Ruger Total Shareholder Return (TSR): -18.6% in 2024 and -7.2% 3-yr compounded annual returns (below peer average)
8	Sturm Ruger (RGR) Operating Cash Flow Comparison	Financials
9	Sturm Ruger (RGR) Net Income Comparison	Financials
10	Sturm Ruger (RGR) Operating Income Comparison	Financials

	Title
0	ARTICLES

Trade Ideas

Select ideas related to RGR. For more, see Trefis Trade Ideas.

Unique Key	Date	Ticker	Company	Category	Trade Strategy	6M Fwd Rtn	12M Fwd Rtn	12M Max DD
BBWI_11302025_Dip_Buyer_1M_Insider_Buying_GTE_1Mil_EBITp+DE	11302025	BBWI	Bath & Body Works	Dip Buy	DB \| Insider Buys \| Low D/EDip Buy with Strong Insider Buying Buying dips for companies with strong insider buying in the last 1 month, positive operating income and reasonable debt / market cap	13.7%	13.7%	0.0%
HRB_11262025_Dip_Buyer_FCFYield	11262025	HRB	H&R Block	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	6.0%	6.0%	-0.1%
LRN_11262025_Dip_Buyer_FCFYield	11262025	LRN	Stride	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	3.8%	3.8%	-4.4%
ABNB_11212025_Dip_Buyer_FCFYield	11212025	ABNB	Airbnb	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	19.7%	19.7%	0.0%
MTN_11212025_Dip_Buyer_FCFYield	11212025	MTN	Vail Resorts	Dip Buy	DB \| FCFY OPMDip Buy with High FCF Yield and High Margin Buying dips for companies with high FCF yield and meaningfully high operating margin	2.3%	2.3%	-1.6%

Recent Active Movers

Top Gainers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
ZETA	Zeta Global	4.6	8.3%	15.1%
SGML	Sigma Lithium	1.6	7.3%	29.2%
USAS	Americas Gold And Silver	1.6	6.6%	557.6%
CPNG	Coupang	44.2	6.4%	10.4%
LION	Lionsgate Studios	2.7	4.6%	-69.9%
BBW	Build-A-Bear Workshop	0.8	4.4%	37.8%
XRAY	Dentsply Sirona	2.3	4.2%	-36.3%
BLMN	Bloomin Brands	0.6	3.8%	-41.2%
FUN	Six Flags Entertainment	1.5	3.8%	-69.1%
SVM	Silvercorp Metals	1.9	3.6%	198.0%

Top Losers

Ticker	Company	Mkt Cap (B)	1D Rtn	YTD Rtn
FLY	Firefly Aerospace	3.3	-13.7%	-61.3%
TMC	TMC The Metals	2.5	-10.5%	508.9%
ORGO	Organogenesis	0.7	-10.1%	64.8%
AAOI	Applied Optoelectronics	2.4	-9.3%	0.8%
BKSY	BlackSky Technology	0.7	-9.0%	79.0%
LUNR	Intuitive Machines	1.8	-8.7%	-16.0%
RCAT	Red Cat	0.8	-8.7%	-35.4%
RGTI	Rigetti Computing	6.7	-8.7%	46.7%
RDW	Redwire	1.0	-8.6%	-56.6%
RKLB	Rocket Lab	36.4	-8.5%	177.4%

Top Gainers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
OMER	Omeros	0.9	71.5%	59.0%
RZLT	Rezolute	0.3	44.3%	-45.5%
DVAX	Dynavax Technologies	1.8	41.5%	20.4%
LUNR	Intuitive Machines	1.8	40.6%	-16.0%
UAMY	United States Antimony	0.7	39.0%	252.5%
FOLD	Amicus Therapeutics	4.4	30.9%	51.3%
ADEA	Adeia	1.9	30.3%	23.0%
HUT	Hut 8	5.2	28.6%	142.3%
AAOI	Applied Optoelectronics	2.4	27.1%	0.8%
SGML	Sigma Lithium	1.6	24.9%	29.2%

Top Losers

Ticker	Company	Mkt Cap (B)	1W Rtn	YTD Rtn
TPL	Texas Pacific Land	6.6	-67.9%	-21.5%
LW	Lamb Weston	5.9	-29.0%	-35.3%
TLRY	Tilray Brands	10.2	-22.2%	-27.8%
TDUP	ThredUp	0.8	-18.2%	348.2%
LAB	Standard BioTools	0.5	-16.9%	-21.1%
OLMA	Olema Pharmaceuticals	2.2	-14.9%	349.9%
EVEX	Eve	1.4	-12.0%	-21.9%
IRON	Disc Medicine	2.8	-11.2%	26.7%
AVO	Mission Produce	0.8	-11.1%	-18.8%
CABO	Cable One	0.7	-10.6%	-67.4%

Top Gainers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
TLRY	Tilray Brands	10.2	876.4%	-27.8%
HPP	Hudson Pacific Properties	4.7	452.7%	-51.0%
WVE	WAVE Life Sciences	2.9	139.2%	43.7%
TE	T1 Energy	1.1	106.7%	400.0%
VERA	Vera Therapeutics	3.4	82.1%	26.7%
OMER	Omeros	0.9	66.2%	59.0%
RKLB	Rocket Lab	36.4	65.8%	177.4%
PL	Planet Labs PBC	5.9	65.0%	379.2%
AAOI	Applied Optoelectronics	2.4	63.5%	0.8%
LUNR	Intuitive Machines	1.8	62.4%	-16.0%

Top Losers

Ticker	Company	Mkt Cap (B)	1M Rtn	YTD Rtn
RZLT	Rezolute	0.3	-72.0%	-45.5%
JANX	Janux Therapeutics	0.9	-59.0%	-73.4%
FRMI	Fermi	5.3	-46.0%	-76.6%
LENZ	LENZ Therapeutics	0.5	-43.5%	-41.6%
GOGO	Gogo	0.6	-35.3%	-43.0%
HPK	HighPeak Energy	0.5	-33.9%	-70.4%
PACB	Pacific Biosciences of California	0.5	-32.7%	-3.3%
LDI	loanDepot	0.4	-29.6%	3.9%
ORIC	ORIC Pharmaceuticals	0.6	-29.0%	2.2%
LW	Lamb Weston	5.9	-28.6%	-35.3%

Peer Comparisons for Sturm Ruger

Peers to compare with:

Financials

	RGR	HPQ	HPE	IBM	CSCO	AAPL	Median
Name	Sturm Ru.	HP	Hewlett .	Internat.	Cisco Sy.	Apple
Mkt Price	32.26	23.26	24.49	305.09	78.16	273.40	55.21
Mkt Cap	0.5	21.9	32.6	284.9	309.2	4,074.4	158.8
Rev LTM	541	55,295	34,296	65,402	57,696	408,625	56,496
Op Inc LTM	-4	3,624	1,644	11,544	12,991	130,214	7,584
FCF LTM	43	2,800	627	11,854	12,733	96,184	7,327
FCF 3Y Avg	32	2,978	1,400	11,753	13,879	100,503	7,366
CFO LTM	59	3,697	2,919	13,483	13,744	108,565	8,590
CFO 3Y Avg	52	3,672	3,896	13,498	14,736	111,559	8,697

Growth & Margins

	RGR	HPQ	HPE	IBM	CSCO	AAPL	Median
Name	Sturm Ru.	HP	Hewlett .	Internat.	Cisco Sy.	Apple
Rev Chg LTM	3.9%	3.2%	13.8%	4.5%	8.9%	6.0%	5.2%
Rev Chg 3Y Avg	-4.0%	-3.9%	6.5%	2.6%	3.7%	1.8%	2.2%
Rev Chg Q	3.7%	4.2%	14.4%	9.1%	7.5%	9.6%	8.3%
QoQ Delta Rev Chg LTM	0.8%	1.1%	3.7%	2.1%	1.8%	2.1%	2.0%
Op Mgn LTM	-0.8%	6.6%	4.8%	17.7%	22.5%	31.9%	12.1%
Op Mgn 3Y Avg	5.3%	7.4%	7.2%	16.4%	24.2%	30.8%	11.9%
QoQ Delta Op Mgn LTM	-1.3%	-0.2%	-1.4%	0.6%	0.4%	0.1%	-0.1%
CFO/Rev LTM	10.9%	6.7%	8.5%	20.6%	23.8%	26.6%	15.7%
CFO/Rev 3Y Avg	9.6%	6.8%	12.7%	21.4%	26.1%	28.4%	17.1%
FCF/Rev LTM	7.9%	5.1%	1.8%	18.1%	22.1%	23.5%	13.0%
FCF/Rev 3Y Avg	5.9%	5.5%	4.6%	18.6%	24.6%	25.6%	12.3%

Valuation

	RGR	HPQ	HPE	IBM	CSCO	AAPL	Median
Name	Sturm Ru.	HP	Hewlett .	Internat.	Cisco Sy.	Apple
Mkt Cap	0.5	21.9	32.6	284.9	309.2	4,074.4	158.8
P/S	1.0	0.4	1.0	4.4	5.4	10.0	2.7
P/EBIT	384.8	6.8	19.9	25.1	22.5	31.3	23.8
P/E	198.8	8.6	572.7	36.0	29.9	41.0	38.5
P/CFO	8.8	5.9	11.2	21.1	22.5	37.5	16.2
Total Yield	2.7%	14.1%	2.3%	5.0%	5.4%	2.8%	3.9%
Dividend Yield	2.2%	2.5%	2.1%	2.2%	2.1%	0.4%	2.1%
FCF Yield 3Y Avg	4.3%	10.6%	5.5%	6.4%	6.0%	3.1%	5.7%
D/E	0.0	0.5	0.7	0.2	0.1	0.0	0.2
Net D/E	-0.2	0.3	0.6	0.2	0.0	0.0	0.1

Returns

	RGR	HPQ	HPE	IBM	CSCO	AAPL	Median
Name	Sturm Ru.	HP	Hewlett .	Internat.	Cisco Sy.	Apple
1M Rtn	7.1%	-1.8%	14.4%	0.6%	2.7%	-1.5%	1.7%
3M Rtn	-25.5%	-11.9%	2.7%	7.9%	17.0%	7.1%	4.9%
6M Rtn	-9.2%	-4.0%	34.5%	6.6%	15.2%	36.3%	10.9%
12M Rtn	-5.3%	-27.0%	16.2%	40.5%	34.5%	7.5%	11.8%
3Y Rtn	-32.5%	-1.9%	71.1%	143.1%	81.3%	120.2%	76.2%
1M Excs Rtn	5.3%	-5.6%	12.9%	-2.2%	-0.0%	-3.7%	-1.1%
3M Excs Rtn	-29.8%	-16.2%	-1.7%	3.6%	12.7%	2.8%	0.6%
6M Excs Rtn	-21.4%	-16.3%	22.3%	-5.7%	3.0%	24.0%	-1.3%
12M Excs Rtn	-21.3%	-42.9%	-0.7%	25.0%	19.9%	-8.4%	-4.6%
3Y Excs Rtn	-114.5%	-83.5%	-11.2%	59.6%	-1.2%	28.4%	-6.2%

FDIC Bank Data

$ Mil \| FY: 12/31	LTM	2024	2023	2022	2021	2020	2019
Period End	9/27/2025	12/31/2024	12/31/2023	12/31/2022	12/31/2021	12/31/2020	12/31/2019
Filing Date	11/5/2025	2/19/2025	2/21/2024	2/22/2023	2/23/2022	2/17/2021	2/20/2020
Key Financials
Total Revenue	541	536	544	596	731	569	411
EBITDA	23	60	81	134	233	149	73
Operating Income	-4	32	52	103	203	119	39
Net Income	3	31	48	88	156	90	32
EPS	0.14	1.79	2.73	5.00	8.87	5.17	1.85
Growth Rates
Total Revenue Growth	3.9%	-1.5%	-8.7%	-18.5%	28.5%	38.6%	-17.2%
EBITDA Growth	-59.0%	-26.4%	-39.4%	-42.3%	56.6%	105.0%	-28.2%
Operating Income Growth	-114.1%	-39.2%	-49.6%	-49.1%	70.5%	202.1%	-41.1%
Net Income Growth	-91.4%	-36.6%	-45.4%	-43.3%	72.5%	179.9%	-36.6%
Margins
EBITDA Margin	4.3%	11.2%	15.0%	22.5%	31.9%	26.1%	17.7%
Operating Income Margin	-0.8%	5.9%	9.6%	17.4%	27.8%	20.9%	9.6%
Net Income Margin	0.5%	5.7%	8.9%	14.8%	21.3%	15.9%	7.9%
Cash & Debt
Total Cash	81	105	118	224	221	141	165
Total Debt	1	2	2	3	1	2	2
Net Debt / (Cash)	-80	-104	-115	-221	-220	-139	-163
Cash Flows
Net Cash from Operations	59	56	34	77	172	144	50
Free Cash from Operations	43	35	18	50	144	120	29
Returns to Shareholders
Dividends	11	12	111	43	59	114	14
Share Repurchases	31	34	12	0	-0	-0	2

$ Mil \| FY: 12/31	2025Q3	2025Q2	2025Q1	2024Q4	2024Q3	2024Q2	2024Q1	2023Q4	2023Q3	2023Q2	2023Q1	2022Q4
Period End	9/27/2025	6/28/2025	3/29/2025	12/31/2024	9/28/2024	6/29/2024	3/31/2024	12/31/2023	9/30/2023	7/1/2023	4/1/2023	12/31/2022
Filing Date	11/5/2025	7/30/2025	4/30/2025	2/19/2025	10/30/2024	7/31/2024	5/7/2024	2/21/2024	11/1/2023	8/2/2023	5/3/2023	2/22/2023
Key Financials Quarterly
Total Revenue	127	132	136	146	122	131	137	131	121	143	149	149
Ebitda	3	-14	15	18	11	16	15	15	15	27	25	27
Operating Income	-3	-21	8	11	4	9	8	10	6	18	17	20
Net Income	2	-17	8	10	5	8	7	10	7	16	14	19
EPS	0.10	-1.05	0.47	0.62	0.28	0.48	0.41	0.59	0.42	0.91	0.81	1.07
Key Financials TTM
Total Revenue TTM	541	536	535	536	520	519	531	544	562	581	579	596
Ebitda TTM	23	31	60	60	57	60	71	81	94	107	113	134
Operating Income TTM	-4	3	33	32	31	33	43	52	61	75	82	103
Net Income TTM	3	6	31	31	30	33	41	48	57	68	72	88
Growth Rates Quarterly
Total Revenue Growth	3.7%	1.3%	-0.8%	11.6%	1.2%	-8.4%	-8.5%	-12.5%	-13.3%	1.5%	-10.3%	-11.2%
EBITDA Growth	-68.6%	-187.4%	2.9%	22.4%	-24.7%	-41.0%	-40.5%	-45.8%	-46.9%	-18.5%	-46.0%	-45.3%
Operating Income Growth	-193.1%	-330.9%	12.5%	10.6%	-40.8%	-51.3%	-55.8%	-47.5%	-68.1%	-26.9%	-56.0%	-56.0%
Net Income Growth	-66.6%	-308.4%	9.7%	2.2%	-36.2%	-48.9%	-50.6%	-45.9%	-59.6%	-22.0%	-52.5%	-50.3%
Margins Quarterly
EBITDA Margin	2.7%	-10.4%	11.3%	12.5%	9.1%	12.1%	10.9%	11.4%	12.2%	18.7%	16.8%	18.4%
Operating Income Margin	-2.7%	-15.6%	6.2%	7.8%	3.1%	6.9%	5.5%	7.9%	5.2%	12.9%	11.4%	13.2%
Net Income Margin	1.2%	-13.0%	5.7%	7.2%	3.9%	6.3%	5.2%	7.8%	6.1%	11.3%	9.6%	12.7%
Cash & Debt
Total Cash	81	101	108	105	96	106	115	118	120	138	130	224
Total Debt	1	1	2	2	2	2	2	2	2	3	3	3
Net Debt / (Cash)	-80	-100	-107	-104	-94	-104	-113	-115	-118	-135	-127	-221
Cash Flows Quarterly
FCF from Operations	13	15	11	20	9	19	7	17	-5	17	5	27
Cash Flows TTM
FCF from Operations TTM	59	55	59	56	52	38	36	34	44	67	64	77
Returns to Shareholders Quarterly
Dividends	3	3	4	2	3	3	4	3	6	6	96	7
Share Repurchases	10	13	3	5	9	17	3	12	-0	-0	-0	0
Return on Invested Capital (ROIC) Quarterly
ROIC	-	-	-	-	-	-	-	-	-	-	-	-
Return on Invested Capital (ROIC) TTM
ROIC TTM	-	-	-	-	-	-	-	-	-	-	-	-

Segment Financials

Assets by Segment

$ Mil	2024	2023	2022	2021	2020
Firearms	229	223	188	174	164
Corporate	159	250	240	162	174
Castings	11	12	14	12	11
Total	399	485	442	348	349

Price Behavior

Price Behavior

Market Price	$32.26
Market Cap ($ Bil)	0.5
First Trading Date	03/26/1990
Distance from 52W High	-31.5%
	50 Days	200 Days
DMA Price	$35.43	$36.84
DMA Trend	down	down
Distance from DMA	-8.9%	-12.4%
	3M	1YR
Volatility	52.1%	39.3%
Downside Capture	228.85	58.47
Upside Capture	41.52	43.79
Correlation (SPY)	33.0%	18.2%

RGR Betas & Captures as of 11/30/2025

	1M	2M	3M	6M	1Y	3Y
Beta	1.55	1.23	1.22	1.22	0.34	0.37
Up Beta	1.52	1.68	1.42	1.21	0.37	0.30
Down Beta	2.57	1.97	2.30	2.18	0.30	0.42
Up Capture	-142%	-56%	20%	37%	14%	7%
Bmk +ve Days	13	26	39	74	142	427
Stock +ve Days	8	19	32	63	117	370
Down Capture	313%	190%	117%	129%	60%	77%
Bmk -ve Days	7	16	24	52	107	323
Stock -ve Days	12	23	31	61	130	376

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively

Based On 1-Year Data

		Comparison of RGR With Other Asset Classes (Last 1Y)
	RGR	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-6.1%	7.5%	17.8%	72.1%	8.6%	4.4%	-8.2%
Annualized Volatility	39.0%	24.3%	19.4%	19.3%	15.2%	17.0%	35.0%
Sharpe Ratio	-0.06	0.24	0.72	2.70	0.34	0.09	-0.08
Correlation With Other Assets		22.7%	18.3%	1.7%	10.7%	21.5%	17.0%

ETFs used for asset classes: Sector ETF = XLY, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
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Based On 5-Year Data

		Comparison of RGR With Other Asset Classes (Last 5Y)
	RGR	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-8.6%	9.6%	14.7%	18.7%	11.5%	4.6%	30.8%
Annualized Volatility	31.2%	23.8%	17.1%	15.5%	18.7%	18.9%	48.6%
Sharpe Ratio	-0.24	0.36	0.70	0.97	0.50	0.16	0.57
Correlation With Other Assets		27.7%	28.2%	6.5%	8.3%	25.8%	17.8%

Based On 10-Year Data

		Comparison of RGR With Other Asset Classes (Last 10Y)
	RGR	Sector ETF	Equity	Gold	Commodities	Real Estate	Bitcoin
Annualized Return	-2.0%	13.2%	14.8%	15.3%	7.0%	5.3%	69.2%
Annualized Volatility	33.8%	21.9%	18.0%	14.7%	17.6%	20.8%	55.8%
Sharpe Ratio	0.03	0.55	0.71	0.86	0.32	0.22	0.90
Correlation With Other Assets		24.5%	24.1%	4.1%	9.3%	20.4%	9.8%

Short Interest

Short Interest: As Of Date	12152025
Short Interest: Shares Quantity	1,277,059
Short Interest: % Change Since 11302025	8.3%
Average Daily Volume	325,749
Days-to-Cover Short Interest	3.92
Basic Shares Quantity	16,031,340
Short % of Basic Shares	8.0%

Returns Analyses

	Title
0	With Sturm Ruger Stock Surging, Have You Considered The Downside?

Earnings Returns History

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	Forward Returns
Earnings Date	1D Returns	5D Returns	21D Returns
11/5/2025	-19.8%	-28.5%	-25.7%
7/30/2025	-1.3%	-3.5%	0.2%
4/30/2025	-15.9%	-18.9%	-10.5%
2/19/2025	12.3%	12.9%	12.3%
10/30/2024	-3.6%	-0.3%	-6.3%
7/31/2024	-4.1%	-10.1%	-6.3%
5/7/2024	-7.0%	-6.9%	-7.2%
2/21/2024	-2.2%	-1.8%	5.1%
...
SUMMARY STATS
# Positive	11	9	9
# Negative	13	15	15
Median Positive	4.7%	7.9%	10.9%
Median Negative	-7.7%	-7.3%	-7.2%
Max Positive	12.3%	14.1%	31.9%
Max Negative	-19.8%	-28.5%	-25.7%

	Forward Returns
11/5/2025	-19.8%	-28.5%	-25.7%
7/30/2025	-1.3%	-3.5%	0.2%
4/30/2025	-15.9%	-18.9%	-10.5%
2/19/2025	12.3%	12.9%	12.3%
10/30/2024	-3.6%	-0.3%	-6.3%
7/31/2024	-4.1%	-10.1%	-6.3%
5/7/2024	-7.0%	-6.9%	-7.2%
2/21/2024	-2.2%	-1.8%	5.1%
11/1/2023	-16.4%	-19.9%	-17.6%
8/2/2023	5.6%	5.6%	-0.7%
5/3/2023	-7.7%	-7.3%	-8.1%
2/22/2023	7.9%	3.5%	-2.4%
11/2/2022	-8.4%	-5.0%	10.9%
8/3/2022	-8.8%	-12.7%	-20.3%
5/4/2022	-5.2%	-8.2%	-2.7%
2/23/2022	3.4%	14.1%	10.9%
11/3/2021	-8.1%	-10.3%	-19.8%
8/4/2021	4.9%	8.2%	0.2%
5/5/2021	3.3%	7.9%	19.4%
2/17/2021	0.9%	2.6%	4.0%
10/28/2020	4.7%	-3.9%	-6.0%
7/29/2020	1.5%	6.6%	-3.7%
5/6/2020	3.7%	12.0%	31.9%
2/19/2020	5.3%	-3.6%	-9.0%
SUMMARY STATS
# Positive	11	9	9
# Negative	13	15	15
Median Positive	4.7%	7.9%	10.9%
Median Negative	-7.7%	-7.3%	-7.2%
Max Positive	12.3%	14.1%	31.9%
Max Negative	-19.8%	-28.5%	-25.7%

SEC Filings

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Report Date	Filing Date	Filing
9302025	11052025	10-Q 9/27/2025
6302025	7302025	10-Q 6/28/2025
3312025	4302025	10-Q 3/29/2025
12312024	2192025	10-K 12/31/2024
9302024	10302024	10-Q 9/28/2024
6302024	7312024	10-Q 6/29/2024
3312024	5072024	10-Q 3/31/2024
12312023	2212024	10-K 12/31/2023
9302023	11012023	10-Q 9/30/2023
6302023	8022023	10-Q 7/1/2023
3312023	5032023	10-Q 4/1/2023
12312022	2222023	10-K 12/31/2022
9302022	11022022	10-Q 10/1/2022
6302022	8032022	10-Q 7/2/2022
3312022	5042022	10-Q 4/2/2022
12312021	2232022	10-K 12/31/2021

Insider Activity

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	Owner	Title	Filing Date	Action	Price	Shares	Transacted Value	Value of Held Shares	Form
0	ROSENTHAL AMIR		11172025	Sell	30.96	500	15,480	620,717	Form
1	Pettet Bruce T.		8132025	Buy	33.10	500	16,550	218,659	Form
2	Killoy Christopher John		6102025	Sell	37.01	8,583	317,616	1,537,903	Form
3	Colbert Sarah F	VP, Gen Counsel, & Corp Secy	6032025	Sell	35.80	8,000	286,384	20,190	Form
4	Lowney Timothy	VP of Operations	5082025	Buy	33.37	2,200	73,414	296,125	Form

External Quote Links

0	Y Finance	Barrons
1	TradingView	Morningstar
2	SeekingAlpha	ValueLine
3	Motley Fool	Robinhood
4	CNBC	Etrade
5	MarketWatch	Unusual Whales
6	YCharts	Perplexity Finance
7	FinViz

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Sturm Ruger (RGR)

Market Price (12/28/2025): $32.02 | Market Cap: $513.3 MilSector: Consumer Discretionary | Industry: Leisure Products

Sturm Ruger (RGR)

Market Price (12/28/2025): $32.02Market Cap: $513.3 MilSector: Consumer DiscretionaryIndustry: Leisure Products

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

Valuation, Metrics & Events

RGR Stock

Why The Stock Moved

Qualitative Assessment

Stock Movement Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Fundamental Drivers

Market Drivers

Return vs. Risk

Price Returns Compared

How Low Can It Go

In The Past

Preserve Wealth

Asset Allocation

About Sturm Ruger (RGR)

Todd W. Seyfert

Thomas A. Dineen

Shawn Christopher Leska

Michael W. Wilson

Sarah F. Colbert

Changes in Government Policies and Firearms Legislation

Decreased Market Demand and Intense Competition

Product Liability and Financial Sustainability

Share Repurchases

Share Issuance

Inbound Investments

Outbound Investments

Capital Expenditures

Interactive Breakdown

Better Bets than Sturm Ruger (RGR)

INDUSTRY: Leisure Products

Higher Rev Chg 3Y Avg | Lower P/S (Values for RGR: -4.0% | 1.0x)

Higher Rev Chg LTM (Value for RGR: 3.9%)

Higher Rev Chg 3Y Avg (Value for RGR: -4.0%)

Higher Op Mgn LTM (Value for RGR: -0.8%)

Higher CFO/Rev LTM (Value for RGR: 10.9%)

Higher FCF/Rev LTM (Value for RGR: 7.9%)

Higher Total Yield (Value for RGR: 2.7%)

SECTOR: Consumer Discretionary

Higher Rev Chg 3Y Avg | Lower P/S (Values for RGR: -4.0% | 1.0x)

Higher Rev Chg LTM (Value for RGR: 3.9%)

Higher Rev Chg 3Y Avg (Value for RGR: -4.0%)

Higher Op Mgn LTM (Value for RGR: -0.8%)

Higher CFO/Rev LTM (Value for RGR: 10.9%)

Higher FCF/Rev LTM (Value for RGR: 7.9%)

Higher Total Yield (Value for RGR: 2.7%)

All Other Sectors

Higher Rev Chg 3Y Avg | Lower P/S (Values for RGR: -4.0% | 1.0x)

Higher Rev Chg LTM (Value for RGR: 3.9%)

Higher Rev Chg 3Y Avg (Value for RGR: -4.0%)

Higher Op Mgn LTM (Value for RGR: -0.8%)

Higher CFO/Rev LTM (Value for RGR: 10.9%)

Higher FCF/Rev LTM (Value for RGR: 7.9%)

Higher Total Yield (Value for RGR: 2.7%)

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Market Price (12/28/2025): $32.02 | Market Cap: $513.3 Mil
Sector: Consumer Discretionary | Industry: Leisure Products

Market Price (12/28/2025): $32.02
Market Cap: $513.3 Mil
Sector: Consumer Discretionary
Industry: Leisure Products