Sturm Ruger (RGR)


Market Price (8/22/2026): $39.075 | Market Cap: $623.5 MilSector: Industrials | Industry: Aerospace & Defense

Sturm Ruger (RGR)


Market Price (8/22/2026): $39.075
Market Cap: $623.5 Mil
Sector: Industrials
Industry: Aerospace & Defense

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.

0

Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -19%

Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%

Attractive yield
FCF Yield is 7.6%

Low stock price volatility
Vol 12M is 36%

Megatrend and thematic drivers
Megatrends include Personal Safety & Security, and Outdoor & Recreational Lifestyles. Themes include Firearms for Self-Defense, and Hunting & Sport Shooting Equipment.

Weak multi-year price returns
2Y Excs Rtn is -42%, 3Y Excs Rtn is -97%

Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 55x

Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.1%

Key risks
RGR key risks include [1] substantial litigation exposure from the potential repeal of the Protection of Lawful Commerce in Arms Act (PLCAA) and [2] declining financial sustainability due to falling profitability, Show more.

0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -19%
1 Attractive cash flow generation
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%
2 Attractive yield
FCF Yield is 7.6%
3 Low stock price volatility
Vol 12M is 36%
4 Megatrend and thematic drivers
Megatrends include Personal Safety & Security, and Outdoor & Recreational Lifestyles. Themes include Firearms for Self-Defense, and Hunting & Sport Shooting Equipment.
5 Weak multi-year price returns
2Y Excs Rtn is -42%, 3Y Excs Rtn is -97%
6 Expensive valuation multiples
P/EBITPrice/EBIT or Price/(Operating Income) ratio is 55x
7 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is 0.1%
8 Key risks
RGR key risks include [1] substantial litigation exposure from the potential repeal of the Protection of Lawful Commerce in Arms Act (PLCAA) and [2] declining financial sustainability due to falling profitability, Show more.

RGR in ETFs

Weight = RGR's share of each fund

VTI0.00%
ITOT0.00%
IWM0.02%
FNDA0.05%
ITA0.04%
IWN0.03%
AVUV0.02%
VTWO0.02%
+5 more covered ETFs

Valuation & Metrics

Price Chart

Why The Stock Moved

Qualitative Assessment

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Updated on 8/1/2026

Sturm Ruger (RGR) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Fiscal Q1 2026 Adjusted Earnings Miss and Non-Recurring Expenses.

Sturm Ruger's stock experienced downward pressure following its fiscal Q1 2026 earnings announcement on May 6, 2026. The company reported adjusted diluted earnings per share of $0.27, which missed the consensus estimate of $0.34 by $0.07. This miss occurred despite net sales increasing 4.1% year-over-year to $141.4 million, surpassing expectations. Contributing to the lower earnings were approximately $3.2 million in legal, professional, and advisory fees related to the Strategic Cooperation Agreement with Beretta Holding S.A., along with a one-time non-recurring expense of $1.7 million (or $0.07 per share).

2. Modest Decline in Firearm Unit Sales and Dealer Inventory Adjustments.

The broader firearms market showed signs of softening in the period, specifically during fiscal Q2 2026 (ended June 30, 2026). While Sturm Ruger's retail revenue increased due to a shift towards higher-priced products, overall firearm unit sales declined modestly. This trend was also accompanied by dealers actively reducing inventory across firearms, ammunition, optics, and suppressor markets, suggesting a cautious approach to stocking. Although adjusted NICS background checks saw approximately 5% growth in Q2 2026, the modest decline in unit sales indicates underlying demand challenges affecting the industry.

Show more
Updated on 8/1/2026

Sturm Ruger (RGR) stock has lost about 10% since 4/30/2026 because of the following key factors:

1. Fiscal Q1 2026 Adjusted Earnings Miss and Non-Recurring Expenses.

Sturm Ruger's stock experienced downward pressure following its fiscal Q1 2026 earnings announcement on May 6, 2026. The company reported adjusted diluted earnings per share of $0.27, which missed the consensus estimate of $0.34 by $0.07. This miss occurred despite net sales increasing 4.1% year-over-year to $141.4 million, surpassing expectations. Contributing to the lower earnings were approximately $3.2 million in legal, professional, and advisory fees related to the Strategic Cooperation Agreement with Beretta Holding S.A., along with a one-time non-recurring expense of $1.7 million (or $0.07 per share).

2. Modest Decline in Firearm Unit Sales and Dealer Inventory Adjustments.

The broader firearms market showed signs of softening in the period, specifically during fiscal Q2 2026 (ended June 30, 2026). While Sturm Ruger's retail revenue increased due to a shift towards higher-priced products, overall firearm unit sales declined modestly. This trend was also accompanied by dealers actively reducing inventory across firearms, ammunition, optics, and suppressor markets, suggesting a cautious approach to stocking. Although adjusted NICS background checks saw approximately 5% growth in Q2 2026, the modest decline in unit sales indicates underlying demand challenges affecting the industry.

3. Persistent Investor Sentiment Fragility and External Risks.

Despite a strong performance in fiscal Q2 2026, where Sturm Ruger announced net sales of $158.1 million (a 19% increase year-over-year) and adjusted diluted earnings of $0.52 per share (exceeding estimates), investor sentiment remained fragile, contributing to the stock's continued decline. The market reaction reflected ongoing concerns about external factors such as policy risks, environmental, social, and governance (ESG) factors, and uncertainties in demand cycles, as highlighted by management. Additionally, delays in some new product launches and anticipated heavier capital expenditures in the second half of 2026 added to execution risk.

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Stock Movement Drivers

Fundamental Drivers

The -9.2% change in RGR stock from 4/30/2026 to 8/21/2026 was primarily driven by a -13.9% change in the company's P/S Multiple.
(LTM values as of)43020268212026Change
Stock Price ($)43.0239.07-9.2%
Change Contribution By: 
Total Revenues ($ Mil)5465775.7%
P/S Multiple1.31.1-13.9%
Shares Outstanding (Mil)1616-0.2%
Cumulative Contribution-9.2%

LTM = Last Twelve Months as of date shown

Market Drivers

4/30/2026 to 8/21/2026
ReturnCorrelation
RGR-9.2% 
Market (SPY)6.5%21.0%
Sector (XLI)3.2%11.7%

Fundamental Drivers

The 7.6% change in RGR stock from 1/31/2026 to 8/21/2026 was primarily driven by a 338.5% change in the company's Net Income Margin (%).
(LTM values as of)13120268212026Change
Stock Price ($)36.3139.077.6%
Change Contribution By: 
Total Revenues ($ Mil)5415776.7%
Net Income Margin (%)0.5%2.1%338.5%
P/E Multiple223.851.2-77.1%
Shares Outstanding (Mil)16160.5%
Cumulative Contribution7.6%

LTM = Last Twelve Months as of date shown

Market Drivers

1/31/2026 to 8/21/2026
ReturnCorrelation
RGR7.6% 
Market (SPY)11.0%25.9%
Sector (XLI)9.3%26.7%

Fundamental Drivers

The 16.3% change in RGR stock from 7/31/2025 to 8/21/2026 was primarily driven by a 96.5% change in the company's Net Income Margin (%).
(LTM values as of)73120258212026Change
Stock Price ($)33.6039.0716.3%
Change Contribution By: 
Total Revenues ($ Mil)5365777.6%
Net Income Margin (%)1.1%2.1%96.5%
P/E Multiple95.651.2-46.4%
Shares Outstanding (Mil)16162.6%
Cumulative Contribution16.3%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2025 to 8/21/2026
ReturnCorrelation
RGR16.3% 
Market (SPY)22.2%28.9%
Sector (XLI)19.8%29.3%

Fundamental Drivers

The -22.1% change in RGR stock from 7/31/2023 to 8/21/2026 was primarily driven by a -83.2% change in the company's Net Income Margin (%).
(LTM values as of)73120238212026Change
Stock Price ($)50.1839.07-22.1%
Change Contribution By: 
Total Revenues ($ Mil)579577-0.3%
Net Income Margin (%)12.5%2.1%-83.2%
P/E Multiple12.251.2318.2%
Shares Outstanding (Mil)181610.8%
Cumulative Contribution-22.1%

LTM = Last Twelve Months as of date shown

Market Drivers

7/31/2023 to 8/21/2026
ReturnCorrelation
RGR-22.1% 
Market (SPY)73.2%17.9%
Sector (XLI)70.0%23.4%

Return vs. Risk

Price Returns Compared

 202120222023202420252026Total [1]
Returns
RGR Return9%-15%-8%-21%-6%18%-26%
Peers Return0%-13%82%28%88%5%300%
S&P 500 Return27%-19%24%23%16%12%103%

Monthly Win Rates [3]
RGR Win Rate42%42%58%25%58%62% 
Peers Win Rate42%50%71%50%62%55% 
S&P 500 Win Rate75%42%67%75%67%50% 

Max Drawdowns [4]
RGR Max Drawdown-27%-31%-27%-26%-39%-15% 
Peers Max Drawdown-36%-44%-22%-25%-23%-41% 
S&P 500 Max Drawdown-5%-25%-10%-8%-19%-9% 


[1] Cumulative total returns since the beginning of 2021
[2] Peers: FLY, ATRO, AADX, SPCX, GE.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 8/21/2026 (YTD)

How Low Can It Go

EventRGRS&P 500
2020 COVID-19 Crash
  % Loss-20.2%-33.7%
  % Gain to Breakeven25.3%50.9%
  Time to Breakeven27 days140 days
Q4 2018 Fed Policy Error / Growth Scare
  % Loss-19.6%-19.2%
  % Gain to Breakeven24.3%23.8%
  Time to Breakeven520 days105 days
2016-2017 Trump Reflation Bond Selloff
  % Loss-17.0%-3.7%
  % Gain to Breakeven20.5%3.9%
  Time to Breakeven146 days6 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-22.9%-12.2%
  % Gain to Breakeven29.7%13.9%
  Time to Breakeven61 days62 days
2014-2016 Oil Price Collapse
  % Loss-32.1%-6.8%
  % Gain to Breakeven47.2%7.3%
  Time to Breakeven73 days15 days
2010 Eurozone Sovereign Debt Crisis / Flash Crash
  % Loss-12.4%-15.4%
  % Gain to Breakeven14.2%18.2%
  Time to Breakeven16 days125 days

Compare to FLY, ATRO, AADX, SPCX, GE

In The Past

Sturm Ruger's stock fell -6.4% during the 2025 US Tariff Shock. Such a loss loss requires a 6.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

EventRGRS&P 500
2020 COVID-19 Crash
  % Loss-20.2%-33.7%
  % Gain to Breakeven25.3%50.9%
  Time to Breakeven27 days140 days
2015-2016 China Devaluation / Global Growth Scare
  % Loss-22.9%-12.2%
  % Gain to Breakeven29.7%13.9%
  Time to Breakeven61 days62 days
2014-2016 Oil Price Collapse
  % Loss-32.1%-6.8%
  % Gain to Breakeven47.2%7.3%
  Time to Breakeven73 days15 days
2008-2009 Global Financial Crisis
  % Loss-53.5%-53.4%
  % Gain to Breakeven115.0%114.4%
  Time to Breakeven105 days1085 days

Compare to FLY, ATRO, AADX, SPCX, GE

In The Past

Sturm Ruger's stock fell -6.4% during the 2025 US Tariff Shock. Such a loss loss requires a 6.9% gain to breakeven.

Preserve Wealth

Limiting losses and compounding gains is essential to preserving wealth.

Asset Allocation

Actively managed asset allocation strategies protect wealth. Learn more.

About Sturm Ruger (RGR)

Sturm, Ruger & Company, Inc. (RGR) is a long-established American manufacturer, founded in 1949, primarily known for designing and selling firearms under the Ruger and Marlin brand names. The company operates through two main segments: Firearms and Castings, leveraging its expertise in precision manufacturing to serve distinct markets.

In its core Firearms segment, Sturm Ruger offers a wide range of products including various types of rifles (single-shot, autoloading, bolt-action, sporting), autoloading pistols (rimfire and centerfire), and both single-action and double-action revolvers. They also provide firearms accessories and replacement parts. These products are primarily sold through independent wholesale distributors to the commercial sporting market in the U.S., with international sales directed to commercial distributors, law enforcement agencies, and foreign governments.

Beyond firearms, the company's Castings segment manufactures and sells steel investment castings and metal injection molding (MIM) parts. These components are sold directly or through manufacturers' representatives. This dual business model highlights Sturm Ruger's comprehensive capabilities, combining its primary focus on the sporting firearms market with specialized parts manufacturing.

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Here are 1-3 brief analogies for Sturm Ruger:

  • Ford for firearms
  • General Motors for firearms

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  • Firearms: Sturm Ruger manufactures and sells a wide range of rifles, pistols, and revolvers under the Ruger and Marlin brands, along with firearm accessories and replacement parts.
  • Steel Investment Castings: The company produces and sells steel investment castings, which are precision-shaped metal components.
  • Metal Injection Molding (MIM) Parts: Sturm Ruger also manufactures and sells metal injection molding parts, which are small, complex metal components created through a specialized process.

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Sturm, Ruger & Company, Inc. (RGR) primarily sells its products to other companies and government entities, rather than directly to individual consumers. The provided company description does not list the specific names of its major customer companies or organizations.

However, based on the description, its major customer categories include:

  • Independent Wholesale Distributors: These distributors purchase firearm products for the U.S. commercial sporting market, subsequently selling them to retailers.
  • Companies Purchasing Steel Investment Castings and Metal Injection Molding (MIM) Parts: RGR manufactures and sells these parts directly or through manufacturers' representatives to other companies for their own use.
  • Foreign Commercial Distributors: These entities facilitate the export of RGR's firearm products internationally.
  • Foreign Law Enforcement Agencies and Foreign Governments: RGR sells its firearm products directly to these foreign customers.

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Sturm, Ruger & Company, Inc. (RGR) has a seasoned management team, including its President and CEO, Todd W. Seyfert, and its Senior Vice President, Treasurer, Principal Accounting Officer and CFO, Thomas A. Dineen. Here is a look at some of the management team members: Todd W. Seyfert, President and CEO Todd W. Seyfert was appointed President and CEO of Sturm, Ruger & Company, Inc. on March 1, 2025. He brings a track record of driving corporate growth, profitability, and operational excellence across various manufacturing enterprises. Prior to joining Ruger, Seyfert served as the Chief Executive Officer of FeraDyne Outdoors, LLC, a manufacturer of archery and hunting products. He also worked for the Dometic Group, a global outdoor products company, as President of Land Vehicles Americas. His extensive industry background includes leadership roles at well-known companies such as ATK/Vista Outdoors, Magnum Research, Bushnell, Michaels of Oregon, and Birchwood Laboratories. Seyfert has also served as a Board member and Audit Committee chair of Chattanooga Shooting Sports, Inc. from 2019 through February 2024, and currently serves as a Board member and Governance chair of Hodgdon Powder Company (2020-Present), as well as a member of the Board of the Youth Shooting Sports Alliance (2011-Present) and the Northwest Suburban Chapter of Pheasants Forever (2010-Present). Thomas A. Dineen, Senior Vice President, Treasurer, Principal Accounting Officer and Chief Financial Officer Thomas A. Dineen serves as the Senior Vice President, Treasurer, Principal Accounting Officer and Chief Financial Officer for Sturm, Ruger & Company, Inc. He began his tenure with Ruger in 1997 as a Manager of Corporate Accounting. He then served as Assistant Controller from 2001 to 2003 before being promoted to Treasurer and CFO in 2003. Dineen was further promoted to Vice President and CFO on May 24, 2006. He is an alumnus of Boston College. Sarah F. Colbert, Senior Vice President, Corporate Secretary and General Counsel Sarah F. Colbert was named Senior Vice President, Corporate Secretary and General Counsel in July 2025, after having been appointed Vice President, General Counsel, and Corporate Secretary on May 29, 2025. She joined Ruger in 2011 as Associate General Counsel. Prior to her current role, she held the position of Vice President of Administration beginning in June 2017, overseeing human resources, IT, environmental, health and safety, procurement, supply chain, warehousing, and logistics functions. Before joining Sturm, Ruger, Colbert practiced law as an associate at Day Pitney LLP and Ryan Ryan Deluca LLP, specializing in commercial litigation and product liability. She also served on the Connecticut Supreme Court Chief Justice's Civil Commission on Alternative Dispute Resolution and the Electronic Discovery Committee. Shawn C. Leska, Senior Vice President, Sales and Product Strategy Shawn C. Leska is the Senior Vice President, Sales and Product Strategy at Sturm, Ruger & Company, Inc. He joined the company in 1989 and has held various positions, including Director of Sales starting in 2011. He was appointed Vice President of Sales on November 6, 2015. His responsibilities include revenue generation and sales through Ruger's distributor and retail channels. Michael W. Wilson, Senior Vice President of Operations and Engineering Michael W. Wilson serves as the Senior Vice President of Operations and Engineering at Sturm, Ruger & Company, Inc. He joined Ruger in 2007 and has been instrumental in transitioning the company's manufacturing operations to Lean value streams, fostering a Lean culture, and boosting sales through the introduction of new products. His career in manufacturing operations and engineering includes leadership roles at TRW Automotive, Wabash National Trailer Corporation, and JeffBoat LLC. He holds a B.S. in Mechanical Engineering Technology from Purdue University and an MBA from Indiana Wesleyan University.

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The key risks to Sturm, Ruger & Company, Inc. (RGR) are:

  1. Regulatory and Political Environment, and Market Demand Cyclicality: The firearms industry is highly susceptible to regulatory changes and shifting political sentiments, which directly impact market demand. Sturm Ruger faces challenges from declining industry-wide firearm sales, reduced revenue growth, and persistent profitability pressures, exacerbated by inflation and decreased consumer discretionary spending. Specific regulatory and legal risks include potential lawsuits over product design, such as concerns raised by the Attorney General regarding semi-automatic pistols being easily convertible to fully automatic weapons, and the lack of federal health and safety regulation leading to inherent product liability risks.

  2. Shareholder Activism and Potential Loss of Independence: Sturm Ruger is currently engaged in a significant proxy battle with Beretta Holding, which is attempting to gain substantial control and influence over the company's board and strategic direction. This includes Beretta's proposals for new board candidates, discounted share issuances that would dilute existing shareholders, and demands for board representation that Ruger claims would violate U.S. antitrust laws and governance best practices. This situation creates market volatility and could lead to a material alteration of Ruger's governance, strategic direction, and independence.

  3. Product Liability and Manufacturing Defects: As a firearms manufacturer, Sturm Ruger faces significant product liability risks stemming from the inherent nature of its products. The industry's exemption from federal health and safety regulation means there is no independent premarket testing, no federal agency collects information on gun defects, and no agency can mandate recalls, even for plainly defective guns. This exposes the company to potential claims arising from manufacturing defects, design flaws, and the failure to incorporate proven safety features, which can lead to unintentional firings and accidents.

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Addressable Markets for Sturm, Ruger & Company, Inc. (RGR)

Sturm, Ruger & Company, Inc. operates in the firearms market and the castings market, which includes steel investment castings and metal injection molding (MIM) parts.

Firearms

  • The global firearms market was valued at approximately USD 9.9 billion in 2024 and is projected to grow to about USD 15.6 billion by 2034. Another estimate places the global firearms market at USD 10.4 billion in 2025, anticipated to reach USD 16.4 billion by 2035.
  • The U.S. firearms market was worth over USD 3.7 billion in 2024.

Steel Investment Castings

  • The global investment casting market was valued at approximately USD 17.53 billion in 2025 and is projected to reach USD 23.82 billion by 2031. Another source estimates the global investment casting market size at USD 19.85 billion in 2025, with a projection to reach approximately USD 30 billion by 2033.
  • Sales of investment castings in North America were USD 5.09 billion in 2021.

Metal Injection Molding (MIM) Parts

  • The global metal injection molding (MIM) market was valued at approximately USD 4.65 billion in 2024 and is expected to reach USD 8.99 billion by 2032. Other estimates place the global MIM market size at USD 4.86 billion in 2024, projected to grow to USD 11.08 billion by 2034, and USD 4.6 billion in 2025, anticipated to reach USD 12.2 billion in 2035.
  • The U.S. metal injection molding (MIM) market, which captured 77.9% of the North American market share in 2024, was part of a North American MIM market valued at USD 390 million in 2024.

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Sturm, Ruger & Company (RGR) anticipates several key drivers to fuel its revenue growth over the next two to three years, primarily focusing on product innovation, brand expansion, market share capture, and diversification into related offerings.

  1. Consistent New Product Introductions and Innovation: Sturm Ruger has a stated strategy of continuously developing and launching innovative new firearms. New product sales accounted for 23% of firearm sales in 2023, increasing to 32% in Q1 and Q4 2024, and further to 33% in 2025. Notable recent and upcoming launches include the RXM 9-millimeter pistol, a collaboration with Magpul Industries, which is considered a significant launch for the company, the American Rifle Generation II family, and the LC Carbine. In 2025 alone, the company launched 65 new models, encompassing three new platforms: the Glenfield by Ruger rifle, the Red Label III shotgun, and the Harrier rifle. Management has indicated plans for additional RXM frame sizes, grip colors, and accessories, along with multiple new firearm platforms and an expanded accessory ecosystem in 2026.

  2. Expansion and Leveraging of the Marlin Brand: The acquisition of Marlin in 2020 strategically positioned Ruger to capitalize on the enduring appeal of lever-action firearms. The company is actively expanding the Marlin product line, including the introduction of rimfire variants and high-end limited editions, to meet demand in this market segment. Marlin lever-action rifles have been identified as a strong contributor to sales and a product family experiencing robust demand.

  3. Market Share Gains in a Challenging Environment: Despite a generally soft or declining overall firearms market, Ruger has demonstrated its ability to gain market share. In Q3 2024, the estimated unit sell-through of Ruger products from distributors to retailers increased by 9%, outpacing the 4.5% increase in adjusted NICS background checks. For the first nine months of 2024, Ruger's estimated distributor sell-through grew by 4% even as adjusted NICS decreased by 3%. Similarly, in 2025, estimated sell-through increased by 4.5% despite a 4.1% decrease in adjusted NICS. This indicates that Ruger is effectively outperforming the broader market and capturing a larger portion of consumer demand.

  4. Growth in High-Margin Accessories and Complementary Products: Sturm Ruger aims to expand its accessory ecosystem across its popular firearm platforms and refresh its accessory offerings to drive future growth. Strategic partnerships, such as the collaboration with Dead Air Silencers for RXD suppressors, also contribute to broadening product offerings and revenue streams beyond core firearms.

  5. Targeting New Demographics: The company sees opportunities to grow revenue by appealing to expanding customer segments. There is a focus on capitalizing on the growing interest from women and minority buyers, as well as engaging younger demographics in the sport shooting and personal defense markets. This strategic outreach aims to broaden Ruger's customer base and ensure sustained demand.

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Share Repurchases

  • In 2025, Sturm Ruger repurchased 733,000 shares of its common stock for $26.0 million.
  • In the first nine months of 2025, the company returned $26.1 million to shareholders through share repurchases.

Share Issuance

  • Between 2024 and 2025, the number of issued common shares increased by 22,495 shares, from 24,467,983 in 2024 to 24,490,478 in 2025.

Inbound Investments

  • Beretta Holding S.A. accumulated a significant economic interest in Sturm Ruger, reaching 7.7% ownership on September 22, 2025, and 9.0% on October 2, 2025.
  • Sturm Ruger's Board of Directors adopted a limited-duration stockholder rights plan on October 14, 2025, in response to Beretta's accumulating interest, aiming to deter control acquisition without fair compensation to all stockholders.

Outbound Investments

  • In Q2 2025, Sturm Ruger acquired Anderson Manufacturing's facility and equipment in Hebron, Kentucky, for $16 million to strengthen production capabilities and expand into the accessory business.

Capital Expenditures

  • Capital expenditures totaled $30.9 million in 2025, which included $15.0 million for the Anderson acquisition.
  • The company expected full-year capital expenditures to exceed $30 million in 2025, with a focus on new product development and capacity expansion.
  • Projected capital expenditures for 2025 were also stated to be $35 million for investments in new product introductions, expanded capacity, upgraded manufacturing capabilities, and strengthened facility infrastructure.

Better Bets vs. Sturm Ruger (RGR)

Peer Outperformance in Aerospace & Defense

RGR has trailed 80% of its 54 Aerospace & Defense peers over 5Y. Aerospace & Defense ranks 4th of 23 industries in Industrials by median 5Y return.
Share of Aerospace & Defense constituents that RGR has outperformed, by holding period. Peers without a full price history over a given window are excluded from that window.
1Y
53%
of 70 industry peers · 16.2% return
3Y
17%
of 60 industry peers · -20.9% return
5Y
20%
of 54 industry peers · -39.1% return
No Aerospace & Defense peer with a comparable growth profile has beaten RGR by more than 20pp over 5Y.
Median price return by industry across the Industrials sector, ranked by 5Y. Aerospace & Defense is RGR's own industry. Use this to see which corners of the sector have carried the returns.
Industry Names 1Y med3Y med5Y med Top 3 by 5Y
Construction & Engineering 31 27.6%126.5%210.6% CDNL 3246% · STRL 2254% · FIX 2172%
Marine Transportation 4 62.9%65.0%163.5% MATX 225% · KEX 166% · SFL 161%
Construction Machinery & Heavy Transportation Equipment 13 16.3%68.1%123.8% CAT 340% · ALSN 287% · WAB 257%
Aerospace & Defense ← 55 13.8%67.6%80.6% DFNS 2047% · ATI 1066% · FTAI 993%
Passenger Ground Transportation 3 -2.4%61.6%71.8% UBER 97% · CAR 72% · LYFT -62%
Industrial Machinery & Supplies & Components 71 11.4%56.3%52.9% CRS 1522% · PSIX 846% · GHM 752%
Rail Transportation 7 39.8%76.5%48.5% FSTR 120% · CSX 64% · UNP 54%
Cargo Ground Transportation 16 47.1%13.9%47.5% XPO 283% · R 277% · CVLG 227%
Trading Companies & Distributors 18 7.1%37.0%45.6% DXPE 541% · AIT 309% · URI 246%
Diversified Support Services 34 11.6%36.1%40.8% LIME 4674% · TH 414% · WLFC 357%
Electrical Components & Equipment 40 29.9%46.9%36.1% POWL 2449% · BE 907% · VRT 872%
Building Products 33 -1.6%16.9%29.6% GFF 425% · LMB 425% · PPIH 297%
Industrial Conglomerates 17 18.2%25.2%7.9% RCMT 804% · TTI 181% · CSW 157%
Office Services & Supplies 10 18.7%25.5%4.7% TILE 198% · PBI 173% · EBF 53%
Environmental & Facilities Services 28 -8.4%17.4%3.7% CECO 884% · ADUR 661% · GEO 314%
Research & Consulting Services 13 -5.4%-18.0%-3.9% HURN 224% · CRAI 100% · GRNQ 58%
Agricultural & Farm Machinery 17 0.1%-4.0%-11.0% BLBD 199% · DE 97% · GENC 66%
Data Processing & Outsourced Services 6 -29.6%-8.2%-24.6% EXLS 57% · BR 14% · G -23%
Passenger Airlines 11 12.7%-6.1%-25.3% LTM 2424% · UAL 157% · SKYW 152%
Human Resource & Employment Services 20 10.0%-19.7%-36.0% BBSI 90% · ADP 48% · KFY 39%
Air Freight & Logistics 12 -12.4%-24.2%-36.6% CHRW 80% · FDX 68% · EXPD 62%
Security & Alarm Services 10 -31.8%-17.6%-46.9% CIX 125% · MG 96% · BCO 54%
Airport Services 3 -67.8%-71.2%-58.6% JOBY -24% · ASLE -59% · UP -100%
Median of constituents with a full price history over each window. Top names are unfiltered by size in this render.

Recent Active Movers

Peer Comparisons

Peers to compare with:

Financials

RGRFLYATROAADXSPCXGEMedian
NameSturm Ru.Firefly .AstronicsApplied .Space Ex.GE Aeros. 
Mkt Price39.0724.4578.0014.96136.97348.3758.53
Mkt Cap0.64.03.42.2803.2362.33.7
Rev LTM57728794254420,64650,638760
Op Inc LTM6-339126-127-2,8159,460-61
FCF LTM47-32661-125-32,5228,396-39
FCF 3Y Avg34-27--6,59534
CFO LTM65-264103-993,8179,80084
CFO 3Y Avg53-48--7,74353

Growth & Margins

RGRFLYATROAADXSPCXGEMedian
NameSturm Ru.Firefly .AstronicsApplied .Space Ex.GE Aeros. 
Rev Chg LTM7.6%179.2%14.5%--21.7%18.1%
Rev Chg 3Y Avg0.1%-15.0%--26.2%15.0%
Rev Chg Q19.3%656.9%27.0%--21.1%24.1%
QoQ Delta Rev Chg LTM4.6%55.2%6.2%--4.8%5.5%
Op Inc Chg LTM99.9%-52.2%259.1%--19.0%59.5%
Op Inc Chg 3Y Avg-15.7%-556.3%--21.6%21.6%
Op Mgn LTM1.0%-118.0%13.4%-23.4%-13.6%18.7%-6.3%
Op Mgn 3Y Avg2.6%-6.0%--17.5%6.0%
QoQ Delta Op Mgn LTM5.1%43.1%3.2%--0.1%4.1%
CFO/Rev LTM11.2%-92.1%10.9%-18.2%18.5%19.4%11.0%
CFO/Rev 3Y Avg9.6%-5.2%--17.9%9.6%
FCF/Rev LTM8.2%-113.8%6.4%-23.0%-157.5%16.6%-8.3%
FCF/Rev 3Y Avg6.2%-3.0%--15.3%6.2%

Valuation

RGRFLYATROAADXSPCXGEMedian
NameSturm Ru.Firefly .AstronicsApplied .Space Ex.GE Aeros. 
Mkt Cap0.64.03.42.2803.2362.33.7
P/S1.113.83.64.138.97.25.6
P/Op Inc107.3-11.726.6-17.4-285.338.37.4
P/EBIT54.7-10.326.6-17.4-199.731.68.1
P/E51.2-10.942.4-9.1-126.440.415.7
P/CFO9.7-15.032.7-22.4210.437.021.2
Total Yield3.0%-9.2%2.4%-11.0%-0.8%2.9%0.8%
Dividend Yield1.0%0.0%0.0%0.0%0.0%0.5%0.0%
FCF Yield 3Y Avg5.6%-0.9%--2.5%2.5%
D/E0.00.00.10.20.00.10.1
Net D/E-0.2-0.10.10.2-0.10.0-0.0

Returns

RGRFLYATROAADXSPCXGEMedian
NameSturm Ru.Firefly .AstronicsApplied .Space Ex.GE Aeros. 
1M Rtn2.4%20.8%10.0%-13.5%18.8%2.1%6.2%
3M Rtn-1.9%-50.6%-3.5%-21.3%-14.9%15.2%-9.2%
6M Rtn2.7%22.4%-0.3%-21.3%-14.9%1.8%0.7%
12M Rtn16.2%-47.2%119.1%-21.3%-14.9%30.3%0.7%
3Y Rtn-20.9%-59.5%354.3%-21.3%-14.9%297.4%-17.9%
1M Excs Rtn-0.4%14.5%6.3%-25.3%12.2%-3.8%3.0%
3M Excs Rtn-3.2%-46.0%-5.4%-24.4%-18.0%12.5%-11.7%
6M Excs Rtn-8.3%11.3%-11.4%-32.4%-26.0%-9.3%-10.3%
12M Excs Rtn-4.1%-66.0%106.7%-41.3%-34.9%11.4%-19.5%
3Y Excs Rtn-97.4%-133.7%289.2%-95.6%-89.1%216.4%-92.3%

Comparison Analyses

null

Financials

Segment Financials

Revenue by Segment
$ Mil20252024202320222021
Firearms543533541593728
Castings2635362427
Eliminations-24-32-33-21-25
Total546536544596731


Operating Income by Segment
$ Mil20252024202320222004
Castings-2-2-1-3-4
Firearms-11335310710
Total-1232521036


Assets by Segment
$ Mil20252024202320222021
Firearms205230229223188
Corporate129145159250240
Castings89111214
Total342384399485442


Price Behavior

Price Behavior
Market Price$39.07 
Market Cap ($ Bil)0.6 
First Trading Date03/26/1990 
Distance from 52W High-16.1% 
   50 Days200 Days
DMA Price$38.13$37.23
DMA Trenddowndown
Distance from DMA2.5%4.9%
 3M1YR
Volatility28.1%35.9%
Downside Capture66.3675.80
Upside Capture49.3075.99
Correlation (SPY)21.4%26.5%
RGR Betas & Captures as of 7/31/2026

 1M2M3M6M1Y3Y
Beta0.650.300.360.490.800.36
Up Beta1.410.140.080.290.490.23
Down Beta1.240.150.060.531.120.40
Up Capture8%22%13%45%68%9%
Bmk +ve Days11223567138427
Stock +ve Days13212965130374
Down Capture38%55%97%63%88%77%
Bmk -ve Days11212859114326
Stock -ve Days9223458117371

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with RGR
RGR15.9%35.8%0.48-
Sector ETF (XLI)20.5%17.1%0.9227.7%
Equity (SPY)21.1%12.9%1.2226.6%
Gold (GLD)37.5%28.8%1.1013.7%
Commodities (DBC)43.2%20.2%1.660.8%
Real Estate (VNQ)12.9%13.8%0.6419.5%
Bitcoin (BTCUSD)-35.4%43.5%-0.8816.1%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with RGR
RGR-9.9%30.4%-0.31-
Sector ETF (XLI)13.1%17.6%0.5730.3%
Equity (SPY)12.9%17.2%0.5728.5%
Gold (GLD)20.6%18.6%0.908.4%
Commodities (DBC)10.4%19.6%0.415.5%
Real Estate (VNQ)2.3%18.9%0.0226.7%
Bitcoin (BTCUSD)9.1%52.7%0.3618.6%

Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
Annualized
Return
Annualized
Volatility
Sharpe
Ratio
Correlation
with RGR
RGR-1.3%33.0%0.04-
Sector ETF (XLI)13.8%20.0%0.6023.9%
Equity (SPY)15.2%17.9%0.7223.6%
Gold (GLD)12.7%16.2%0.646.7%
Commodities (DBC)8.0%18.0%0.368.6%
Real Estate (VNQ)5.0%20.7%0.2019.7%
Bitcoin (BTCUSD)62.2%66.1%1.0210.5%

Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date7312026
Short Interest: Shares Quantity0.5 Mil
Short Interest: % Change Since 7152026-8.2%
Average Daily Volume0.1 Mil
Days-to-Cover Short Interest4.4 days
Basic Shares Quantity16.0 Mil
Short % of Basic Shares3.1%

Earnings Returns History

Updated 8/7/2026
Expand for More
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/29/20263.3%1.6% 
5/6/2026-3.4%-3.2%-4.0%
3/2/20260.7%1.3%5.9%
11/5/2025-19.8%-28.5%-25.7%
7/30/2025-1.3%-3.5%0.2%
4/30/2025-15.9%-18.9%-10.5%
2/19/202512.3%12.9%12.3%
10/30/2024-3.6%-0.3%-6.3%
...
SUMMARY STATS   
# Positive1099
# Negative141514
Median Positive4.0%5.6%5.9%
Median Negative-7.3%-7.3%-6.8%
Max Positive12.3%14.1%19.4%
Max Negative-19.8%-28.5%-25.7%
Collapse to Preview
 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
7/29/20263.3%1.6% 
5/6/2026-3.4%-3.2%-4.0%
3/2/20260.7%1.3%5.9%
11/5/2025-19.8%-28.5%-25.7%
7/30/2025-1.3%-3.5%0.2%
4/30/2025-15.9%-18.9%-10.5%
2/19/202512.3%12.9%12.3%
10/30/2024-3.6%-0.3%-6.3%
7/31/2024-4.1%-10.1%-6.3%
5/7/2024-7.0%-6.9%-7.2%
2/21/2024-2.2%-1.8%5.1%
11/1/2023-16.4%-19.9%-17.6%
8/2/20235.6%5.6%-0.7%
5/3/2023-7.7%-7.3%-8.1%
2/22/20237.9%3.5%-2.4%
11/2/2022-8.4%-5.0%10.9%
8/3/2022-8.8%-12.7%-20.3%
5/4/2022-5.2%-8.2%-2.7%
2/23/20223.4%14.1%10.9%
11/3/2021-8.1%-10.3%-19.8%
8/4/20214.9%8.2%0.2%
5/5/20213.3%7.9%19.4%
2/17/20210.9%2.6%4.0%
10/28/20204.7%-3.9%-6.0%
SUMMARY STATS   
# Positive1099
# Negative141514
Median Positive4.0%5.6%5.9%
Median Negative-7.3%-7.3%-6.8%
Max Positive12.3%14.1%19.4%
Max Negative-19.8%-28.5%-25.7%

SEC Filings

Expand for More
Report DateFiling DateFiling
06/30/202607/29/202610-Q
03/31/202605/06/202610-Q
12/31/202503/02/202610-K
09/30/202511/05/202510-Q
06/30/202507/30/202510-Q
03/31/202504/30/202510-Q
12/31/202402/19/202510-K
09/30/202410/30/202410-Q
06/30/202407/31/202410-Q
03/31/202405/07/202410-Q
12/31/202302/21/202410-K
09/30/202311/01/202310-Q
06/30/202308/02/202310-Q
03/31/202305/03/202310-Q
12/31/202202/22/202310-K
09/30/202211/02/202210-Q
Collapse to Preview
Report DateFiling DateFiling
06/30/202607/29/202610-Q
03/31/202605/06/202610-Q
12/31/202503/02/202610-K
09/30/202511/05/202510-Q
06/30/202507/30/202510-Q
03/31/202504/30/202510-Q
12/31/202402/19/202510-K
09/30/202410/30/202410-Q
06/30/202407/31/202410-Q
03/31/202405/07/202410-Q
12/31/202302/21/202410-K
09/30/202311/01/202310-Q
06/30/202308/02/202310-Q
03/31/202305/03/202310-Q
12/31/202202/22/202310-K
09/30/202211/02/202210-Q
06/30/202208/03/202210-Q
03/31/202205/04/202210-Q
12/31/202102/23/202210-K
09/30/202111/03/202110-Q
06/30/202108/04/202110-Q
03/31/202105/05/202110-Q
12/31/202002/17/202110-K
09/30/202010/28/202010-Q
06/30/202007/29/202010-Q
03/31/202005/06/202010-Q
12/31/201902/20/202010-K
09/30/201911/07/201910-Q

Recent Forward Guidance

Updated 7/30/2026

Latest: Q2 2026 Earnings Reported 7/29/2026

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2026 Capital Expenditures 30.00 Mil 0 AffirmedGuidance: 30.00 Mil for 2026

Prior: Q3 2025 Earnings Reported 11/5/2025

Forward GuidanceGuidance Change
MetricLowMidHigh% Chg% DeltaChangePrior
2025 Capital Expenditures 35.00 Mil    

Insider Activity

Updated 5/21/2026
Expand for More
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Seyfert, Todd WilliamPresident & CEOwith SpouseBuy521202639.151,50058,72558,725Form
2Pettet, Bruce T DirectBuy515202639.891,00039,890303,403Form
3Widman, Phillip DirectBuy513202638.005,000190,0001,717,904Form
4Rosenthal, Amir DirectSell1117202530.9650015,480620,717Form
5Killoy, Christopher John Held jointly with spouse.Sell923202540.008,776351,0581,130,019Form
Collapse to Preview
#OwnerTitleHoldingActionFiling DatePriceSharesTransacted
Value
Value of
Held Shares
Form
1Seyfert, Todd WilliamPresident & CEOwith SpouseBuy521202639.151,50058,72558,725Form
2Pettet, Bruce T DirectBuy515202639.891,00039,890303,403Form
3Widman, Phillip DirectBuy513202638.005,000190,0001,717,904Form
4Rosenthal, Amir DirectSell1117202530.9650015,480620,717Form
5Killoy, Christopher John Held jointly with spouse.Sell923202540.008,776351,0581,130,019Form
6Killoy, Christopher John Held jointly with spouse.Sell923202540.001,22448,9601,481,000Form
7Pettet, Bruce T DirectBuy813202533.1050016,550218,659Form
8Killoy, Christopher John Held jointly with spouse.Sell610202537.018,583317,6161,537,903Form
9Colbert, Sarah FVP, Gen Counsel, & Corp SecyDirectSell603202535.808,000286,38420,190Form
10Killoy, Christopher John Held jointly with spouse.Sell602202536.044,029145,2051,807,118Form
11Cosentino, John A JR DirectBuy508202533.118,000264,885525,631Form
12Lowney, TimothyVP of OperationsDirectBuy508202533.372,20073,414296,125Form
13Widman, Phillip DirectBuy508202533.584,000134,3201,066,400Form
14Froman, Sandra S DirectBuy508202533.611,00033,610487,278Form

Investor Activity (13F)

Updated Aug 22, 2026
13F holdings as of Mar 31, 2026 (Q1 2026)

Active managers (13F portfolio over $250M, at least 3 holdings) with a position over $5M that is either over 10% of their portfolio or held in a concentrated book of 50 or fewer total positions. Index/ETF, sovereign, bank, community-bank and charitable/donor-advised filers are excluded.

Active ManagerValue% of PortfolioTotal PositionsQoQFiling
JRM Investment Counsel, LLC$15.9 Mil4.2%21New13F
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
JRM Investment Counsel, LLC$15.9 Mil4.2%21New13F
Active Manager
Active ManagerValue% of PortfolioTotal PositionsQoQFiling
JRM Investment Counsel, LLC$15.9 Mil4.2%21New13F
Core Cache Last Updated: 8/21/2026