Pros (PRO)
Market Price (12/9/2025): $23.245 | Market Cap: $1.1 BilSector: Information Technology | Industry: Application Software
Pros (PRO)
Market Price (12/9/2025): $23.245Market Cap: $1.1 BilSector: Information TechnologyIndustry: Application Software
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Attractive cash flow generationCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is 11%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is 11% | Weak multi-year price returns2Y Excs Rtn is -91%, 3Y Excs Rtn is -69% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -16 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -4.5% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -5.2% |
Valuation, Metrics & Events
PRO Stock
Why The Stock Moved
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| PRO Return | -15% | -32% | -30% | 60% | -43% | 6% | -61% |
| Peers Return | 13% | -2% | -7% | 5% | 55% | 820% | 1457% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| PRO Win Rate | 58% | 42% | 42% | 75% | 33% | 60% | |
| Peers Win Rate | 13% | 10% | 9% | 30% | 44% | 36% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| PRO Max Drawdown | -65% | -41% | -46% | -5% | -56% | -36% | |
| Peers Max Drawdown | -5% | -4% | -8% | -15% | -8% | -51% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: ADSK, HIT, BMR, BTTC, CCC.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/8/2025 (YTD)
How Low Can It Go
| Event | PRO | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -63.5% | -25.4% |
| % Gain to Breakeven | 174.2% | 34.1% |
| Time to Breakeven | Not Fully Recovered days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -69.1% | -33.9% |
| % Gain to Breakeven | 223.3% | 51.3% |
| Time to Breakeven | Not Fully Recovered days | 148 days |
| 2018 Correction | ||
| % Loss | -32.9% | -19.8% |
| % Gain to Breakeven | 49.0% | 24.7% |
| Time to Breakeven | Not Fully Recovered days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -84.4% | -56.8% |
| % Gain to Breakeven | 539.0% | 131.3% |
| Time to Breakeven | 1180 days | 1480 days |
Compare to ADSK, HIT, BMR, BTTC, CCC
In The Past
Pros's stock fell -63.5% during the 2022 Inflation Shock from a high on 6/17/2021. A -63.5% loss requires a 174.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Latest Trefis Analyses
| Title | Topic | Date | |
|---|---|---|---|
| DASHBOARDS | |||
| Pros Stock Jumped 45% in a Month, What Now? | Return | ||
| Why Pros Stock Moved: PRO Stock Has Lost 40% Since 2023 Fiscal End, Primarily Due To Unfavorable Change In Price To Sales Multiple (P/S) | |||
| PRO Dip Buy Analysis | |||
| PRO Up 48% in One Month, Now Is Not The Time To Buy The Stock | Buy or Fear | ||
| Pros (PRO) Valuation Ratios Comparison | Financials | ||
| Pros Total Shareholder Return (TSR): -43.4% in 2024 and -14.0% 3-yr compounded annual returns (below peer average) | |||
| Pros (PRO) Operating Cash Flow Comparison | Financials | ||
| Pros (PRO) Net Income Comparison | Financials | ||
| Pros (PRO) Operating Income Comparison | Financials | ||
| Pros (PRO) Revenue Comparison | Financials | ||
| ARTICLES | |||
| Nike Is Down 15%, What’s Next? | December 8th, 2025 | ||
| Salesforce vs Adobe: Which Stock Could Rally? | December 8th, 2025 | ||
| What’s Behind Dollar Tree Stock’s 70% Surge? | December 8th, 2025 | ||
| Netflix And Warner’s $83 Billion Deal: What Could Go Wrong? | December 8th, 2025 | ||
| Rivian At 4x Sales vs Tesla 15x: The Re-Rating Trigger | December 8th, 2025 |
Trade Ideas
Select past ideas related to PRO. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | ENPH | Enphase Energy | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 8.3% | 8.3% | -0.9% |
| 11262025 | PD | PagerDuty | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 8.2% | 8.2% | 0.0% |
| 11212025 | CRM | Salesforce | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 14.3% | 14.3% | -0.1% |
| 11212025 | HUBS | HubSpot | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 8.4% | 8.4% | 0.0% |
| 11212025 | FIVN | Five9 | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 9.9% | 9.9% | 0.0% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | ENPH | Enphase Energy | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 8.3% | 8.3% | -0.9% |
| 11262025 | PD | PagerDuty | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 8.2% | 8.2% | 0.0% |
| 11212025 | CRM | Salesforce | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 14.3% | 14.3% | -0.1% |
| 11212025 | HUBS | HubSpot | Dip Buy | DB | CFO/Rev | Low D/EDip Buy with High Cash Flow MarginsBuying dips for companies with significant cash flows from operations and reasonable debt / market cap | 8.4% | 8.4% | 0.0% |
| 11212025 | FIVN | Five9 | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 9.9% | 9.9% | 0.0% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Pros
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 5.19 |
| Mkt Cap | 0.6 |
| Rev LTM | 352 |
| Op Inc LTM | 1 |
| FCF LTM | 147 |
| FCF 3Y Avg | 216 |
| CFO LTM | 175 |
| CFO 3Y Avg | 271 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 13.1% |
| Rev Chg 3Y Avg | 10.2% |
| Rev Chg Q | 15.0% |
| QoQ Delta Rev Chg LTM | 3.6% |
| Op Mgn LTM | 4.5% |
| Op Mgn 3Y Avg | 6.9% |
| QoQ Delta Op Mgn LTM | -0.3% |
| CFO/Rev LTM | 20.8% |
| CFO/Rev 3Y Avg | 29.0% |
| FCF/Rev LTM | 17.9% |
| FCF/Rev 3Y Avg | 23.1% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 0.6 |
| P/S | 6.2 |
| P/EBIT | 67.1 |
| P/E | -26.5 |
| P/CFO | 27.8 |
| Total Yield | 0.9% |
| Dividend Yield | 0.0% |
| FCF Yield 3Y Avg | 2.3% |
| D/E | 0.0 |
| Net D/E | -0.0 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | -1.9% |
| 3M Rtn | -20.0% |
| 6M Rtn | -10.8% |
| 12M Rtn | -6.4% |
| 3Y Rtn | 31.4% |
| 1M Excs Rtn | -3.7% |
| 3M Excs Rtn | -26.3% |
| 6M Excs Rtn | -24.8% |
| 12M Excs Rtn | -21.0% |
| 3Y Excs Rtn | -45.7% |
Returns Analyses
Earnings Returns History
Expand for More| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 10/27/2025 | 0.0% | 0.1% | 0.5% |
| 7/31/2025 | -5.1% | -7.1% | -1.2% |
| 5/1/2025 | -2.5% | 0.1% | 5.3% |
| 2/6/2025 | 9.5% | 9.4% | -12.3% |
| 10/29/2024 | 7.6% | 10.0% | 20.1% |
| 7/30/2024 | -5.4% | -21.6% | -25.2% |
| 5/7/2024 | -7.3% | -6.2% | -13.3% |
| 2/8/2024 | 2.1% | 4.4% | -0.2% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 13 | 10 | 13 |
| # Negative | 11 | 14 | 11 |
| Median Positive | 3.9% | 9.7% | 7.9% |
| Median Negative | -5.4% | -5.4% | -12.3% |
| Max Positive | 9.5% | 14.2% | 36.5% |
| Max Negative | -15.7% | -21.6% | -34.4% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 9302025 | 10272025 | 10-Q 9/30/2025 |
| 6302025 | 7312025 | 10-Q 6/30/2025 |
| 3312025 | 5012025 | 10-Q 3/31/2025 |
| 12312024 | 2122025 | 10-K 12/31/2024 |
| 9302024 | 10292024 | 10-Q 9/30/2024 |
| 6302024 | 7302024 | 10-Q 6/30/2024 |
| 3312024 | 5072024 | 10-Q 3/31/2024 |
| 12312023 | 2142024 | 10-K 12/31/2023 |
| 9302023 | 10312023 | 10-Q 9/30/2023 |
| 6302023 | 7252023 | 10-Q 6/30/2023 |
| 3312023 | 5022023 | 10-Q 3/31/2023 |
| 12312022 | 2152023 | 10-K 12/31/2022 |
| 9302022 | 11012022 | 10-Q 9/30/2022 |
| 6302022 | 7282022 | 10-Q 6/30/2022 |
| 3312022 | 5032022 | 10-Q 3/31/2022 |
| 12312021 | 2182022 | 10-K 12/31/2021 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |