We acquire controlling interests in and actively manage websites that we believe (i) operate in sectors with long-term growth opportunities, (ii) have positive and stable cash flows, (iii) face minimal threats of technological or competitive obsolescence and (iv) can be managed by our existing team or have strong management teams largely in place. Through the acquisition and growth of a diversified group of websites with these characteristics, we believe we offer investors in our shares an opportunity to diversify their own portfolio risk. Our ideal acquisition candidate has the following characteristics: · Proven track record with paid media; · A product, physical or digital with satisfied customers and brand equity; · Upwards growth trajectory; · Growing industry or sector; · Attractive purchase price; · Under-utilized marketing assets or channels; · Passionate, high-value audience or customer base; · Attractive profit margin and cashflow; · Diversified traffic and revenue sources; and · Content or community-based. We currently operate in the following verticals: Pets, Arts and Crafts, B2B SEO Services, Molecular Hydrogen Supplements, Computers, Graphic Design, and People Search. We anticipate a combination of continuous expansion of these verticals and increasing our share within them. Our business model is not based around success in a particular “niche”, but rather focusing on certain verticals and mediums where content has a key part to play (for example, the MightyDeals community, or the Pet vertical publishing arm). All of our wholly owned websites are held either directly by our Company or by our wholly owned subsidiaries: Onfolio LLC, Vital Reaction LLC, Mighty Deals LLC, Onfolio Gaming LLC, Inner Studios LLC and Onfolio Crafts LLC. All of the websites that we partially own and manage are held by various limited liability companies in joint venture structures, whereby our Company owns a certain percentage interest in each of the respective limited liability companies. These include: Onfolio JV I, LLC, Onfolio JV II LLC, Onfolio JV III LLC, Onfolio JV IV LLC, and Onfolio Groupbuild 1 LLC. We also actively manage websites in which we have no ownership interest. Onfolio Holdings Inc. was incorporated as a C-corporation under the laws of the State of Delaware on July 20, 2020, and our initial wholly owned operating subsidiary, Onfolio LLC, a Delaware limited liability corporation, was formed on May 14, 2019. We consider our space at 1007 North Orange Street, 4th Floor Wilmington, Delaware 19801 to be our principal executive office. The Company is a remote company, meaning that it does not have a physical office where employees work.
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- A mini-Berkshire Hathaway for online businesses.
- A smaller, online-focused Constellation Software.
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- SaaS Businesses: Onfolio acquires and operates software-as-a-service companies, providing subscription-based software solutions to customers.
- Content/Publishing Businesses: The company owns and grows online content and publishing platforms that generate revenue through advertising, affiliate marketing, or direct subscriptions.
- E-commerce Businesses: Onfolio invests in and manages e-commerce ventures that sell physical or digital products directly to consumers or businesses online.
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Major Customers of Onfolio (ONFO)
Onfolio (symbol: ONFO) is a holding company that acquires and operates a diversified portfolio of online businesses. Due to the nature of its business model, which involves numerous subsidiaries each serving a broad base of customers, Onfolio does not typically have "major customers" in the sense of a few specific entities accounting for a significant portion of its overall revenue. Public filings do not disclose individual customer names, as its subsidiaries generally cater to a large volume of small to medium-sized businesses and individuals.
However, Onfolio's subsidiaries primarily sell to other companies. By analyzing the services offered by its primary portfolio companies, Onfolio's customer base can be broadly categorized as follows:
- Small to Medium-sized Businesses (SMBs) across Various Industries: This represents the predominant customer segment, primarily served by subsidiaries such as The HOTH, SEOButler, Brandrep, and CustomerFX. These businesses seek to enhance their online presence, improve search engine rankings, generate leads, and drive sales through digital marketing, SEO, content creation, and lead generation services.
- Travel Industry Companies and Brands: Through subsidiaries like TravelPayouts, Onfolio serves various entities within the travel sector, including airlines, hotels, tour operators, and car rental companies. These customers leverage the platform to connect with affiliates and expand their market reach.
- Affiliates and Publishers (Individual and Business): TravelPayouts also caters to a large network of affiliates, ranging from individual bloggers and content creators to larger publishing businesses. These customers utilize the platform to find travel offers to promote and earn commissions.
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Dominic Wells, Chief Executive Officer
Dominic Wells is the CEO and Founder of Onfolio, responsible for developing and implementing the company's long-term business strategy. He is a serial entrepreneur with over a decade of experience investing in and building digital businesses. Wells founded and directed Digital Wells Limited (Hong Kong) from August 2013 to April 2019, growing the company and the Human Proof Designs website, an internet marketing agency. He exited Digital Wells Limited in 2019.
Adam Trainor, Interim Chief Financial Officer & Chief Operations Officer
Adam Trainor was appointed interim Chief Financial Officer of Onfolio, effective January 1, 2025, while continuing his role as Chief Operations Officer. He has been with Onfolio since October 2020, initially as a manager of several operating entities and then as COO since January 2022.
Andrew Lawrence, Director
Andrew Lawrence has served as a director of Onfolio since January 2022. Since June 2006, he has been the founder and director of the JAR Group & subsidiaries (USA), an internet marketing agency that achieved Inc. 500 recognition twice. After growing the JAR Group for 10 years, Lawrence sold its media buying, SEO, and affiliate program management divisions.
David McKeegan, Director
David McKeegan has served as a Director of Onfolio since January 2022. He is the Co-founder and CEO of Greenback ETS, founded in 2009, which assists U.S. expat clients with tax compliance. McKeegan is also the Co-founder and CEO of GBS Tax and Bookkeeping, started in 2018, serving entrepreneurs and startups. Prior to co-founding Greenback ETS, he was an Associate Director with the Bank of Scotland from 2005-2009.
Robert J. Lipstein, Director
Robert J. Lipstein has served as a director of Onfolio since March 2022 and chairs its Audit Committee. He is a certified public accountant with over 40 years of diversified business experience, including leadership in audit, corporate governance, information technology, and enterprise risk management. Lipstein is a former senior partner at KPMG LLP, where he held various leadership roles, including Global Partner in Charge of IT Business Services and Global Partner in Charge of Sarbanes Oxley Services. He has also served on the boards of Firstrust Bank since 2021, Seacoast Banking Corporation of Florida (NASDAQ: SBCF) since 2019, and was an independent board member of Ocwen Financial (NYSE) from 2017 to 2020.
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Onfolio (ONFO) faces a clear emerging threat from the rapid advancement and integration of artificial intelligence (AI) into search engines and content creation. Google's Search Generative Experience (SGE) and similar AI-powered search features have the potential to significantly reduce organic traffic to traditional websites by providing direct answers within the search results, rather than requiring users to click through to individual content sites. Given that a substantial portion of Onfolio's acquired portfolio includes content-driven websites reliant on organic search traffic for ad revenue and affiliate commissions, a shift in user behavior towards AI-generated summaries could directly impact their core monetization model. Furthermore, AI's ability to rapidly generate high volumes of content could lead to market saturation and commoditization, making it harder for Onfolio's portfolio companies to maintain differentiation and search rankings.
Another emerging threat is the increasingly competitive landscape for acquiring profitable online businesses. The success of the "roll-up" strategy has attracted a growing number of institutional and private equity-backed aggregators into the market for small-to-medium online businesses, including content sites, SaaS products, and e-commerce stores. This heightened competition can drive up acquisition multiples, making it more challenging for Onfolio to acquire undervalued assets and achieve its desired return on investment. This trend could lead to fewer attractive deal opportunities and increased pressure on deal-making profitability.
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Onfolio (ONFO) operates by acquiring, managing, and optimizing a diversified portfolio of online businesses, primarily within the Business-to-Business (B2B) and Business-to-Consumer (B2C) segments. These businesses span several key areas, including digital publishing, e-commerce, and digital services such as SEO and potentially Software as a Service (SaaS).
Addressable Market Sizes:
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Digital Publishing: The global digital publishing market was valued at approximately USD 229.49 billion in 2024 and is projected to grow to USD 447.66 billion by 2030, demonstrating a Compound Annual Growth Rate (CAGR) of 11.78%. Another estimate places the global digital publishing market at USD 190.50 billion in 2023, with a forecast to reach USD 418.80 billion by 2031 at a CAGR of 10.2%. The publishing digital media market, a related segment, was valued at US$ 45,355.8 million globally in 2024 and is estimated to reach US$ 95,854.0 million by 2030, with a CAGR of 13.5% from 2025 to 2030. North America accounted for 36.5% of the digital publishing market revenue in 2024, while Asia-Pacific is identified as the fastest-growing region.
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E-commerce: The global e-commerce market size was estimated at USD 25.93 trillion in 2023 and is projected to reach USD 83.26 trillion by 2030, growing at a CAGR of 18.9% from 2024 to 2030. Other analyses suggest the global e-commerce market reached USD 26.8 trillion in 2024 and is expected to grow to USD 214.5 trillion by 2033, exhibiting a CAGR of 25.83% between 2025 and 2033. The Asia Pacific region was a dominant force, holding nearly 40.0% of the e-commerce market share in 2023.
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Software as a Service (SaaS): The global SaaS market size was valued at USD 266.23 billion in 2024 and is projected to increase to USD 1,131.52 billion by 2032, with a CAGR of 20.00%. Another source estimates the global SaaS market size at USD 358.33 billion in 2024, predicted to grow to approximately USD 1,251.35 billion by 2034, at a CAGR of 13.32% from 2025 to 2034. North America held the largest share of the global SaaS market in 2024, at 47.85%, with the U.S. SaaS market alone forecasted to surpass $412 billion by 2034.
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Onfolio (NASDAQ: ONFO) is expected to drive future revenue growth over the next two to three years through a combination of strategic acquisitions, organic growth within its existing portfolio, and the launch of new services, particularly in the AI and digital education sectors.
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Strategic Acquisitions of Online Businesses: Onfolio's primary growth strategy centers on acquiring and managing a diversified portfolio of online businesses. In 2024, the company acquired three new businesses, which collectively added eight revenue streams and $6 million in revenue. Onfolio plans to continue pursuing accretive acquisitions in 2025, seeking businesses with long-term growth opportunities, positive cash flows, and minimal threats from technological obsolescence.
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Organic Growth and Operational Optimization of Current Portfolio: The company is focused on enhancing the performance of its existing portfolio companies. This involves leveraging its experience, skillset, and advanced tools and technologies to add value to these businesses. Onfolio's CEO highlighted increased organic revenue growth in Q3 2024 and a continued focus on improving operating results within the current holdings.
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Launch and Expansion of New AI-Powered Services: Onfolio introduced Pace Generative LLC, an AI visibility agency, at the end of Q2 2025. This new venture immediately began generating recurring monthly revenue, and management believes it holds significant early-stage earnings potential. The company's focus on AI-driven solutions is expected to contribute to future revenue.
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Development of Revenue-Share Partnership Programs: In Q2 2025, Onfolio launched a strategic partnership program aimed at content creators, digital educators, and knowledge entrepreneurs. This initiative helps creators scale their businesses by providing expert support, shared expertise, and resource investments, in return for a share of the incremental revenue generated from these partnerships. This performance-based model is designed to create a strong, recurring revenue stream.
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Share Issuance
- On October 27, 2025, Onfolio completed a $1.0 million private offering to accredited investors, which involved issuing 740,470 common shares and warrants to purchase an additional 740,470 shares.
- If all warrants from the October 2025 offering are exercised, Onfolio anticipates receiving approximately $1.85 million in additional gross proceeds.
- Since 2022, Onfolio has raised $1.5 million through preferred share financing and issued $3 million of preferred shares as part of acquisition financing.
Inbound Investments
- Onfolio launched Special Purpose Vehicles (SPVs) that allow accredited investors to co-invest in acquisitions, providing a funding solution that helps preserve Onfolio's cash and reduces reliance on traditional debt markets.
- The company completed a $1.0 million private offering to accredited investors in October 2025 to advance its growth strategy, strengthen working capital, and for general corporate purposes.
Outbound Investments
- Onfolio Holdings has completed a total of 6 acquisitions, with 4 occurring in 2022 and 2 in 2024.
- In October 2024, Onfolio acquired a 70% stake in Easternstandard, a digital marketing services provider, for $1.66 million. This acquisition was financed using $410,000 in Series A Preferred Shares and $1,250,000 in secured promissory notes, without using upfront cash or issuing common shares.
- In 2024, Onfolio acquired three businesses, contributing eight new revenue streams and adding $6 million in revenue.
Capital Expenditures
- Capital expenditures were reported as $0.21 million in 2020 and $0.78 million in 2021.
