Organigram Holdings Inc., through its subsidiaries, produces and sells cannabis and cannabis-derived products in Canada. It offers medical cannabis products, including cannabis flowers, cannabis oils, and vaporizers for civilian patients and veterans; adult use recreational cannabis under the Edison Cannabis Co., Trail Blazer, SHRED, SHRED'ems, Big Bag O' Buds, and Monjour brands; and cannabis edibles products and concentrates. The company also engages in the wholesale shipping of cannabis plant cuttings, dried flowers, blends, pre-rolls, and cannabis derivative based products to retailers and wholesalers for adult-use recreational cannabis. It sells its products through online, as well as telephone channels. Organigram Holdings Inc. was founded in 2013 and is headquartered in Moncton, Canada.
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Here are 1-3 brief analogies for Organigram Global (OGI):
- Altria for cannabis
- Anheuser-Busch InBev for cannabis
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- Dried Cannabis Flower: High-quality cannabis buds intended for smoking or vaporization.
- Pre-rolls: Convenient, pre-rolled cannabis joints ready for immediate consumption.
- Cannabis Vapes: Vaporizer cartridges and devices containing concentrated cannabis extracts.
- Cannabis Edibles: Food products, such as chocolates and soft chews, infused with cannabis.
- Cannabis Extracts & Oils: Concentrated cannabis products available in various forms including tinctures, capsules, and resin.
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Organigram Global (OGI) sells primarily to other companies, particularly governmental provincial and territorial cannabis distributors in Canada, and international medical cannabis partners. Organigram also operates a direct-to-patient medical cannabis platform in Canada, serving individuals directly.
Major Customer Companies:
- Canadian Provincial and Territorial Cannabis Distributors: These are government-owned entities responsible for the wholesale distribution of recreational cannabis to retailers in their respective jurisdictions. They are not publicly traded companies and therefore do not have stock symbols. Key examples include:
- Ontario Cannabis Store (OCS)
- Société québécoise du cannabis (SQDC) - Quebec
- BC Liquor Distribution Branch (BCLDB) - British Columbia
- Alberta Gaming, Liquor & Cannabis (AGLC) - Alberta
- And other provincial/territorial distributors across Canada.
- International Medical Cannabis Partners: Organigram has supply agreements with various companies for medical cannabis in international markets.
- Canndoc Ltd. (Israel) - TASE: CANN
- Medcan Australia (Australia) - Private company
- Sanity Group (Germany) - Private company
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The management team of Organigram Global (OGI) includes the following members:
Beena Goldenberg, CEO
An accomplished business leader with over 30 years of experience in consumer-packaged goods manufacturing and marketing. Ms. Goldenberg transitioned to the cannabis industry in 2020 as President and CEO of The Supreme Cannabis Company Inc.. Prior to that, she served as CEO, President, and General Manager at Hain-Celestial Canada, ULC, where she led significant growth from $40 million to over $300 million in revenue. She also held senior leadership positions at companies such as Pillsbury Company Ltd, Parmalat Canada, and Catelli Foods Corp.. Ms. Goldenberg's leadership at Organigram, which began in September 2021, saw the company's net revenue grow from $80 million to over $250 million, and she oversaw three strategic acquisitions, including the purchase of Supreme Cannabis, which was acquired by Canopy Growth. She is slated to retire at the end of Organigram's fiscal year on September 30, 2025.
Greg Guyatt, Chief Financial Officer
Mr. Guyatt is a seasoned financial executive with over 25 years of international public company and private equity-backed company experience. He joined Phoena as Chief Financial Officer in 2019 and later became Chief Executive Officer in 2020. Before Phoena, he served as Chief Financial Officer of Greenspace Brands and held various senior finance positions at Kingsett Capital and Sears Canada. His appointment as CFO of Organigram was effective January 8, 2024.
Paolo De Luca, Chief Strategy Officer
Mr. De Luca has over 20 years of diversified financial business experience, having held senior financial, investor relations, and accounting leadership roles. His previous engagements include West Face Capital, Meridian LNG, Potash Ridge, C.A. Bancorp, and TD Securities. He has extensive experience with both traditional and non-traditional financing and debt offerings. Mr. De Luca previously served as Organigram's CFO from December 2017 to March 2020, during which he oversaw over a quarter of a billion dollars in capital raises and the company's migration to the Toronto Stock Exchange and NASDAQ. He was appointed Chief Strategy Officer in March 2020 and also served as interim CFO from November 2023 until January 2024.
Tim Emberg, President of Organigram Canada (also Chief Commercial Officer)
Mr. Emberg is an accomplished, bilingual business leader with over 25 years of experience in sales and marketing across various industries, including consumer packaged goods, pharma, and beverage alcohol. He has a strong understanding of Canadian market access and regulatory environments, which he brought to the cannabis industry. He has previously held roles at Roche Canada, Jamieson Laboratories, and Frito-Lay Canada.
Helen Martin, Chief Legal Officer
Prior to joining Organigram, Ms. Martin spent four years as Chief Operating Officer of a TSX-listed issuer focused on private equity insurance investments. She also has experience in private practice as a securities law associate at Blakes and as a student at Davies Ward Phillips & Vineberg, focusing on corporate and securities law matters. Additionally, Ms. Martin served as General Counsel at C.A. Bancorp Inc., a publicly traded private equity firm, and as In-House Counsel at Sentry Investments.
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- Emergence of biosynthesis for cannabinoids, where companies are increasingly developing methods to produce cannabinoids through microorganisms (e.g., yeast fermentation). This technology promises highly consistent, pure, and potentially much lower-cost cannabinoids, which could fundamentally disrupt the traditional plant-based cultivation industry that Organigram heavily relies upon.
- Accelerating momentum towards federal cannabis reform in the United States. Should federal legalization or significant descheduling occur, it is highly probable that the US market would initially implement protectionist measures, preventing or significantly hindering Canadian Licensed Producers like Organigram from directly entering this vast new market. This would lead to the rapid emergence of a highly capitalized and competitive US domestic industry, diverting investment and attention away from Canadian LPs, and eroding the global first-mover advantage currently held by companies like Organigram without offering reciprocal market access.
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Organigram Global (symbol: OGI) operates primarily in the legal cannabis market, producing and selling a variety of cannabis and cannabis-derived products for both adult-use recreational and medical purposes. Their main product categories include cannabis flowers, pre-rolls, vapes, gummies, edibles, cannabis oils, and concentrates.
The addressable markets for Organigram Global's main products are:
- Canada: The legal cannabis market in Canada was valued at approximately USD 3.25 billion in 2024 and is projected to reach USD 5.79 billion by 2030. Recreational cannabis sales in Canada alone reached CA$5.07 billion (approximately USD 3.8 billion) in 2023. The broader Canadian Cannabis Production industry is estimated at USD 13.0 billion in 2025. Organigram has established a significant presence in this market, becoming Canada's largest cannabis company by market share (12.4%) as of December 2024, following the acquisition of Motif Labs.
- Germany: The legal cannabis market in Germany was estimated at USD 2.04 billion in 2024 and is expected to grow substantially, reaching USD 9.66 billion by 2033. Another projection estimates the German legal cannabis market to reach USD 4.85 billion by 2033, growing at a CAGR of 16.76% from 2023. Germany's medical cannabis patient numbers have seen a significant increase, and the country legalized cannabis possession for personal use in April 2024, further expanding the market. Organigram has an increasing focus on this region, with investments in German cannabis companies and exports of its products.
Organigram Global also exports premium indoor-grown cannabis to Australia and the United Kingdom. Additionally, the company has strategic investments in the U.S. in hemp-derived extracts and formulations (Open Book Extracts) and cannabis technology/genetics (Phylos Bioscience), positioning for future opportunities in that market.
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Organigram Global (OGI) is expected to drive future revenue growth over the next 2-3 years through several key strategies:
- Expansion into the U.S. Hemp-Derived THC Market: Organigram is actively entering the rapidly growing U.S. hemp-derived THC beverage and edible market through its acquired brand, Collective Project, and its new brand, Happly. The company launched a direct-to-consumer e-commerce platform for these products across 25 states and is "bullish" on the market's potential, which is projected to reach $4 billion by 2028. This multi-phase U.S. expansion strategy includes a diverse portfolio of hemp-derived THC beverages and gummies.
- Continued International Expansion and Export Growth: The company's rebranding to Organigram Global reflects its focus on international markets. Organigram is increasing its cannabis exports to countries such as Germany, Australia, and the United Kingdom. A strategic investment in Germany's Sanity Group and the expected completion of EU Good Manufacturing Practice (EU-GMP) certification are anticipated to further scale these international exports and meet growing global demand.
- Maintaining and Growing Canadian Market Share through Product Innovation and Strategic Acquisitions: Organigram remains a leading licensed producer in the Canadian recreational cannabis market, consistently achieving top market share positions. The company focuses on product innovation and quality, holding dominant market shares in key categories like gummies, hash, pre-rolls, and vapes. The acquisition of Motif Labs positioned Organigram as Canada's largest cannabis company by market share, further solidifying its domestic leadership.
- Realizing Synergies from Recent Acquisitions and Strategic Investments: Organigram expects to achieve significant cost synergies from the integration of recent acquisitions, such as Motif Labs, which management upgraded to approximately $15 million in annual run-rate synergies. Additionally, the company is deploying capital from its strategic investment arm, Jupiter, for international mergers and acquisitions and strategic investments, which could unlock new revenue streams and expand its global footprint. These strategic investments also include leveraging seed-based cultivation technology through Phylos Bioscience to reduce costs and increase cultivation capacity.
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Share Issuance
- Organigram completed an at-the-market equity program in April-June 2020, issuing 21,080,229 common shares for gross proceeds of approximately C$49 million.
- British American Tobacco (BAT) made a C$221 million strategic investment in Organigram in March 2021, which included the issuance of shares.
- A C$124.6 million follow-on strategic equity investment from BAT involved the issuance of 38.7 million shares over three tranches, with closings from November 2023 to early 2025.
Inbound Investments
- British American Tobacco (BAT) made a C$221 million strategic investment in March 2021, partly used to establish a Product Development Center.
- In November 2023, BAT provided a C$124.6 million follow-on strategic equity investment, allocating C$83.1 million to the "Jupiter" strategic investment pool and C$41.5 million for general corporate purposes.
- Total strategic investments from BAT since 2021 exceed C$345 million.
Outbound Investments
- Organigram acquired Motif Labs in December 2024 for C$90 million, comprising C$50 million in cash and C$40 million in stock, with a potential C$10 million contingent payment.
- The company acquired Collective Project in March 2025 to enter the cannabinoid beverages category and expand into the U.S. market.
- Capital has been deployed from the "Jupiter" investment pool into Open Book Extracts (US$2 million) and Sanity Group (approximately US$21 million), with C$59 million remaining for international strategic investments as of Q3 Fiscal 2025.
Capital Expenditures
- Capital expenditures were CAD 19.74 million in 2020, CAD 5.34 million in 2021, CAD 48.78 million in 2023, and CAD 12.33 million in 2024.
- For fiscal year 2025, planned sustaining capital expenditures are C$8-10 million, in addition to approximately C$9 million for the Moncton LED program.
- Capital expenditures are primarily focused on international expansion, EU-GMP certification, and investments in capacity and extraction, including an LED retrofit, expanded hydrocarbon/distillate capacity, and a C$1.2 million beverage line.
