Natural Health Trends (NHTC)
Market Price (7/30/2026): $1.75 | Market Cap: $15.0 MilSector: Consumer Discretionary | Industry: Broadline Retail
Natural Health Trends (NHTC)
Market Price (7/30/2026): $1.75Market Cap: $15.0 MilSector: Consumer DiscretionaryIndustry: Broadline Retail
Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.
Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 32%, Dividend Yield is 43%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 27% Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -107% Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -44% Megatrend and thematic driversMegatrends include Health & Wellness Trends, and E-commerce & Digital Retail. Themes include Nutritional Supplements, Organic & Natural Products, Show more. | Weak multi-year price returns2Y Excs Rtn is -102%, 3Y Excs Rtn is -113% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -2.2 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.2% Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -14%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -8.1%, Rev Chg QQuarterly Revenue Change % is -23% Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -8.3%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.7% Key risksNHTC key risks include [1] its extreme sales concentration in the Chinese market, Show more. |
| Attractive yieldTotal YieldTotal Yield = Earnings Yield + Dividend Yield, Earnings Yield = Net Income / Market Cap Dividend Yield = Total Dividends / Market Cap is 32%, Dividend Yield is 43%, ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is 27% |
| Cash is significant % of market capNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -107% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -44% |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, and E-commerce & Digital Retail. Themes include Nutritional Supplements, Organic & Natural Products, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -102%, 3Y Excs Rtn is -113% |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -2.2 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -6.2% |
| Weak revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is -14%, Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -8.1%, Rev Chg QQuarterly Revenue Change % is -23% |
| Not cash flow generativeCFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -8.3%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.7% |
| Key risksNHTC key risks include [1] its extreme sales concentration in the Chinese market, Show more. |
Qualitative Assessment
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Natural Health Trends (NHTC) stock has lost about 35% since 3/31/2026 because of the following key factors:
1. Significant Revenue Decline and Shift to Net Loss.
Natural Health Trends experienced a substantial decline in its financial performance, with net sales decreasing by 23% year-over-year to $7.6 million in fiscal Q2 2026, down from $9.8 million in fiscal Q2 2025. This led to a net loss of $451,000 ($0.05 per diluted share) in fiscal Q2 2026, a significant reversal from a net income of $15,000 in the prior-year quarter. For the first six months of fiscal 2026, net sales fell 18% to $16.8 million, resulting in a net loss of $605,000 compared to a net income of $137,000 in the first half of fiscal 2025.
2. Persistent Challenges and Disruptions in Key Asian Markets.
The company cited a challenging operating environment in its core markets, primarily China and Hong Kong. Management highlighted cautious consumer spending in China, regulatory uncertainty, and disruptions caused by certain member conduct violating company policies in Hong Kong as adverse factors impacting fiscal Q2 2026 revenue and operating results. Hong Kong sales, which primarily serve mainland China and accounted for approximately 83% of fiscal Q2 2026 net sales, were particularly affected by these issues, including tariff-related economic uncertainty.
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Natural Health Trends (NHTC) stock has lost about 35% since 3/31/2026 because of the following key factors:
1. Significant Revenue Decline and Shift to Net Loss.
Natural Health Trends experienced a substantial decline in its financial performance, with net sales decreasing by 23% year-over-year to $7.6 million in fiscal Q2 2026, down from $9.8 million in fiscal Q2 2025. This led to a net loss of $451,000 ($0.05 per diluted share) in fiscal Q2 2026, a significant reversal from a net income of $15,000 in the prior-year quarter. For the first six months of fiscal 2026, net sales fell 18% to $16.8 million, resulting in a net loss of $605,000 compared to a net income of $137,000 in the first half of fiscal 2025.
2. Persistent Challenges and Disruptions in Key Asian Markets.
The company cited a challenging operating environment in its core markets, primarily China and Hong Kong. Management highlighted cautious consumer spending in China, regulatory uncertainty, and disruptions caused by certain member conduct violating company policies in Hong Kong as adverse factors impacting fiscal Q2 2026 revenue and operating results. Hong Kong sales, which primarily serve mainland China and accounted for approximately 83% of fiscal Q2 2026 net sales, were particularly affected by these issues, including tariff-related economic uncertainty.
3. Deteriorating Cash Position and Decline in Active Members.
Natural Health Trends' cash, cash equivalents, and marketable securities declined to $18.6 million at June 30, 2026, from $28.9 million at December 31, 2025. This reduction was primarily driven by share repurchases and dividend payments. The company also reported net cash used in operating activities of $2.2 million for the first six months of fiscal 2026. Furthermore, the number of Active Members, a key indicator of its direct-selling business, decreased to 26,000 at June 30, 2026, from 29,260 a year earlier.
4. Reduced Dividend and Sustainability Concerns.
The company cut its annual dividend to $0.40 per share in fiscal 2026, representing a 50% decrease from $0.80 per share in fiscal 2025. Although the dividend yield remained high (around 19-22%), the company's loss-making status and reliance on cash reserves to fund dividend payments raised concerns about the long-term sustainability of its dividend policy.
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Stock Movement Drivers
Fundamental Drivers
The -36.2% change in NHTC stock from 3/31/2026 to 7/29/2026 was primarily driven by a -47.5% change in the company's P/S Multiple.| (LTM values as of) | 3312026 | 7292026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.70 | 1.73 | -36.2% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 40 | 36 | -9.4% |
| P/S Multiple | 0.8 | 0.4 | -47.5% |
| Shares Outstanding (Mil) | 12 | 9 | 34.1% |
| Cumulative Contribution | -36.2% |
Market Drivers
3/31/2026 to 7/29/2026| Return | Correlation | |
|---|---|---|
| NHTC | -36.2% | |
| Market (SPY) | 12.2% | 39.8% |
| Sector (XLY) | 2.4% | 41.9% |
Fundamental Drivers
The -40.8% change in NHTC stock from 12/31/2025 to 7/29/2026 was primarily driven by a -49.9% change in the company's P/S Multiple.| (LTM values as of) | 12312025 | 7292026 | Change |
|---|---|---|---|
| Stock Price ($) | 2.91 | 1.73 | -40.8% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 41 | 36 | -11.8% |
| P/S Multiple | 0.8 | 0.4 | -49.9% |
| Shares Outstanding (Mil) | 12 | 9 | 34.1% |
| Cumulative Contribution | -40.8% |
Market Drivers
12/31/2025 to 7/29/2026| Return | Correlation | |
|---|---|---|
| NHTC | -40.8% | |
| Market (SPY) | 7.3% | 23.9% |
| Sector (XLY) | -6.3% | 28.7% |
Fundamental Drivers
The -53.5% change in NHTC stock from 6/30/2025 to 7/29/2026 was primarily driven by a -58.8% change in the company's P/S Multiple.| (LTM values as of) | 6302025 | 7292026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.71 | 1.73 | -53.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 43 | 36 | -15.7% |
| P/S Multiple | 1.0 | 0.4 | -58.8% |
| Shares Outstanding (Mil) | 11 | 9 | 33.9% |
| Cumulative Contribution | -53.5% |
Market Drivers
6/30/2025 to 7/29/2026| Return | Correlation | |
|---|---|---|
| NHTC | -53.5% | |
| Market (SPY) | 19.1% | 15.9% |
| Sector (XLY) | 3.3% | 19.3% |
Fundamental Drivers
The -52.5% change in NHTC stock from 6/30/2023 to 7/29/2026 was primarily driven by a -51.1% change in the company's P/S Multiple.| (LTM values as of) | 6302023 | 7292026 | Change |
|---|---|---|---|
| Stock Price ($) | 3.63 | 1.73 | -52.5% |
| Change Contribution By: | |||
| Total Revenues ($ Mil) | 49 | 36 | -27.1% |
| P/S Multiple | 0.8 | 0.4 | -51.1% |
| Shares Outstanding (Mil) | 11 | 9 | 33.2% |
| Cumulative Contribution | -52.5% |
Market Drivers
6/30/2023 to 7/29/2026| Return | Correlation | |
|---|---|---|
| NHTC | -52.5% | |
| Market (SPY) | 70.4% | 10.9% |
| Sector (XLY) | 34.4% | 11.5% |
Price Returns Compared
| 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| NHTC Return | 50% | -42% | 96% | -12% | -20% | -38% | -25% |
| Peers Return | 10% | -44% | 4% | -48% | 20% | -8% | -64% |
| S&P 500 Return | 27% | -19% | 24% | 23% | 16% | 9% | 98% |
Monthly Win Rates [3] | |||||||
| NHTC Win Rate | 58% | 58% | 58% | 67% | 58% | 43% | |
| Peers Win Rate | 60% | 30% | 50% | 37% | 40% | 49% | |
| S&P 500 Win Rate | 75% | 42% | 67% | 75% | 67% | 43% | |
Max Drawdowns [4] | |||||||
| NHTC Max Drawdown | -19% | -53% | -32% | -42% | -48% | -59% | |
| Peers Max Drawdown | -33% | -55% | -43% | -57% | -36% | -36% | |
| S&P 500 Max Drawdown | -5% | -25% | -10% | -8% | -19% | -9% | |
[1] Cumulative total returns since the beginning of 2021
[2] Peers: HLF, NUS, USNA, MED, NATR.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2026 data is for the year up to 7/29/2026 (YTD)
How Low Can It Go
| Event | NHTC | S&P 500 |
|---|---|---|
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -22.6% | -6.7% |
| % Gain to Breakeven | 29.2% | 7.1% |
| Time to Breakeven | 27 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -45.6% | -24.5% |
| % Gain to Breakeven | 83.8% | 32.4% |
| Time to Breakeven | 109 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -38.6% | -33.7% |
| % Gain to Breakeven | 62.7% | 50.9% |
| Time to Breakeven | 40 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -27.1% | -3.7% |
| % Gain to Breakeven | 37.2% | 3.9% |
| Time to Breakeven | 101 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -44.5% | -12.2% |
| % Gain to Breakeven | 80.2% | 13.9% |
| Time to Breakeven | 35 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -42.3% | -6.8% |
| % Gain to Breakeven | 73.5% | 7.3% |
| Time to Breakeven | 134 days | 15 days |
In The Past
Natural Health Trends's stock fell 0.0% during the 2025 US Tariff Shock. Such a loss loss requires a 0.0% gain to breakeven.
Preserve Wealth
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Asset Allocation
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| Event | NHTC | S&P 500 |
|---|---|---|
| 2023 SVB Regional Banking Crisis | ||
| % Loss | -22.6% | -6.7% |
| % Gain to Breakeven | 29.2% | 7.1% |
| Time to Breakeven | 27 days | 31 days |
| 2022 Inflation Shock & Fed Tightening | ||
| % Loss | -45.6% | -24.5% |
| % Gain to Breakeven | 83.8% | 32.4% |
| Time to Breakeven | 109 days | 427 days |
| 2020 COVID-19 Crash | ||
| % Loss | -38.6% | -33.7% |
| % Gain to Breakeven | 62.7% | 50.9% |
| Time to Breakeven | 40 days | 140 days |
| 2016-2017 Trump Reflation Bond Selloff | ||
| % Loss | -27.1% | -3.7% |
| % Gain to Breakeven | 37.2% | 3.9% |
| Time to Breakeven | 101 days | 6 days |
| 2015-2016 China Devaluation / Global Growth Scare | ||
| % Loss | -44.5% | -12.2% |
| % Gain to Breakeven | 80.2% | 13.9% |
| Time to Breakeven | 35 days | 62 days |
| 2014-2016 Oil Price Collapse | ||
| % Loss | -42.3% | -6.8% |
| % Gain to Breakeven | 73.5% | 7.3% |
| Time to Breakeven | 134 days | 15 days |
| 2013 Taper Tantrum | ||
| % Loss | -30.0% | -0.2% |
| % Gain to Breakeven | 42.9% | 0.2% |
| Time to Breakeven | 57 days | 1 days |
| 2010 Eurozone Sovereign Debt Crisis / Flash Crash | ||
| % Loss | -30.0% | -15.4% |
| % Gain to Breakeven | 42.8% | 18.2% |
| Time to Breakeven | 8 days | 125 days |
| 2008-2009 Global Financial Crisis | ||
| % Loss | -82.6% | -53.4% |
| % Gain to Breakeven | 473.7% | 114.4% |
| Time to Breakeven | 1101 days | 1085 days |
| Summer 2007 Credit Crunch | ||
| % Loss | -52.9% | -8.6% |
| % Gain to Breakeven | 112.1% | 9.5% |
| Time to Breakeven | 15 days | 47 days |
In The Past
Natural Health Trends's stock fell 0.0% during the 2025 US Tariff Shock. Such a loss loss requires a 0.0% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
About Natural Health Trends (NHTC)
Natural Health Trends Corp. (NHTC) is a direct-selling and e-commerce company that markets a diverse portfolio of products primarily under its NHT Global brand. The company operates through a global network of independent distributors combined with an online retail platform to reach consumers.
NHTC's product offerings are broadly categorized into wellness, personal care, and lifestyle items. Its wellness segment includes various dietary and nutritional supplements, vitamins, minerals, and herbal products. The personal care line features age-defying and hydrating skincare, as well as daily essentials like oral, hair, and body care products. Additionally, NHTC provides lifestyle products such as weight management and energy-enhancing supplements, and a selection of home appliances.
The company sells its products directly to individual consumers via its extensive distribution network and e-commerce platform. Natural Health Trends serves a wide international market, with operations spanning numerous countries in North America, South America, Asia (including a strong presence in Greater China), Russia, Kazakhstan, and across Europe.
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Here are 1-3 brief analogies for Natural Health Trends (NHTC):
- It's like Amway, selling a wide range of wellness, beauty, and home products through direct sales globally.
- Think of it as a global Herbalife, but with a broader portfolio that includes personal care and some home products alongside wellness supplements.
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- Wellness & Nutritional Supplements: A range of dietary supplements, vitamins, minerals, and herbal products offered in various forms.
- Beauty & Skincare Products: Includes age-defying and hydrating cleansers, creams, lotions, serums, and toners.
- Lifestyle Products: Features supplements designed for weight management and energy enhancement.
- Personal Care Products: Encompasses daily essentials such as oral care, hair care, and body care items.
- Home Appliances: Various household appliances are also part of their product offerings.
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Natural Health Trends (NHTC) sells its products primarily to individuals. Based on the company's product offerings and business model, its major customer categories include:
- Health and Wellness Consumers: Individuals focused on maintaining or improving their health through dietary supplements, nutritional products, vitamins, minerals, herbal products, and specific weight management or energy-enhancing supplements.
- Beauty and Personal Care Consumers: Individuals seeking age-defying and hydrating skincare products (cleansers, creams, lotions, serums, toners), as well as general personal care items like oral care, hair care, and body care products.
- General Lifestyle and Home Consumers: Individuals purchasing home appliances and potentially other daily household products offered by the company.
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Chris T. Sharng, President and Director
- Mr. Sharng was appointed President of Natural Health Trends in February 2007. He is responsible for overseeing operations and providing expertise and guidance that is consistent with NHT's mission and core values.
- He previously served as Executive Vice President and CFO of Natural Health Trends from August 2004 to February 2007, during which time he also performed functions of the principal executive officer.
- Prior to Natural Health Trends, Mr. Sharng held management positions as CFO at NorthPole Limited, Senior Vice President and CFO at Ultrak Inc., and Vice President of International Finance at Mattel, Inc.
- He holds an MBA from Columbia University and a bachelor's degree from National Taiwan University.
Timothy Scott Davidson, Senior Vice President, CFO & Secretary
- Mr. Davidson has served as Natural Health Trends' Senior Vice President and CFO since February 2007.
- He previously served as the company's Chief Accounting Officer from September 2004 to February 2007.
- Before joining Natural Health Trends, Mr. Davidson was Manager of Financial Reporting for IP Communications, Inc. from February 2000 to February 2001; Corporate Controller for telecommunications company Celion Networks, Inc. from March 2001 to September 2004; and Audit Manager for Arthur Andersen, LLP from December 1994 through January 2000.
- He has a master's degree in professional accounting from the University of Texas at Austin and a bachelor's degree from Texas A&M University at Commerce.
Karyn Simmons, Vice President of Global Product & Marketing
- Ms. Simmons serves as the Vice President of Global Product & Marketing for NHT Global.
Morris Ng, Executive Vice President of Greater China & Southeast Asia and Special Advisor to the President in International Leadership Development
- Mr. Ng holds the position of Executive Vice President of Greater China & Southeast Asia and Special Advisor to the President in International Leadership Development for NHT Global.
Albert Yiu, Vice President of Business Development, Greater China
- Mr. Yiu is the Vice President of Business Development for Greater China at NHT Global.
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The key risks for Natural Health Trends (NHTC) are primarily associated with its significant geographical concentration, ongoing regulatory challenges related to its direct-selling model, particularly in China, and its declining financial performance.
1. High Geographic Concentration and Geopolitical/Economic Instability in Hong Kong and China
Natural Health Trends Corp. faces substantial risk due to its heavy reliance on Hong Kong and China for revenue. Approximately 82% of NHTC's revenue in both 2025 and 2024 was generated in Hong Kong, with the vast majority of these sales delivered to members in China. This significant geographical concentration means that adverse developments in either Hong Kong or China, such as economic downturns, changes in regulations, or political unrest, could have a disproportionately negative impact on the company's financial results. The economic environment, particularly in the Asia-Pacific region, remains turbulent, potentially affecting customer purchasing power and product demand. Furthermore, political instability in Hong Kong could impede future growth.
2. Regulatory Scrutiny and Compliance Challenges, Particularly in China
NHTC's direct-selling and multi-level marketing (MLM) business model, particularly its operations in China, presents significant regulatory risks. In China, strict local regulations prevent NHTC from operating a direct sales model, requiring it to instead use a bulk-discount e-commerce platform to serve Chinese members. The company has previously faced regulatory crackdowns and allegations from Chinese authorities, including claims of operating an illegal MLM scheme and making false health claims. Compliance and regulatory risks are common for direct sales businesses, with scrutiny often arising from distributor actions and potential allegations of running a pyramid scheme if legal guidelines are not strictly followed.
3. Declining Financial Performance and Sustainability Concerns
Natural Health Trends has experienced a significant decline in revenue attributed to various economic and geopolitical factors. Net sales for Q3 2025 were $9.5 million, a decrease from $10.7 million in Q3 2024, reflecting an overall year-over-year revenue decline. The company has consistently reported losses from operations, raising concerns about its long-term sustainability. Additionally, NHTC has recorded negative operating cash flows for several years, a trend that, if it continues, could jeopardize the company's ability to maintain operations without securing additional financing. The company has also seen a decrease in its active member base.
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The emergence of hyper-personalized wellness and beauty solutions leveraging advanced data analytics, AI, and biotechnology.
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Natural Health Trends Corp. (NHTC) operates within the global direct selling, beauty and personal care, and nutritional supplements markets.
Direct Selling Market
- Globally, the direct selling market was estimated at USD 240.18 billion in 2025 and is projected to reach approximately USD 483.18 billion by 2035.
- The Asia Pacific region led the direct selling market with a 45.9% share in 2025. It is projected to reach USD 90.7 billion by 2024.
- North America is expected to experience growth in the direct selling market at a CAGR of 6.4% from 2025 to 2033. The market in North America was valued at an estimated USD 38.4 billion in 2024.
Beauty and Personal Care Products Market
- The global beauty and personal care products market was valued at approximately USD 601.39 billion in 2024 and is projected to reach USD 1232.57 billion by 2034.
- Asia-Pacific was the leading revenue generator in the global beauty and personal care products market in 2024 and dominated the market with a share of over 37.2% in 2025.
- North America accounts for approximately 31% of global beauty and personal care product consumption, with the U.S. market contributing nearly 21% of the global consumption volume.
Nutritional Supplements Market (including Dietary Supplements)
- The global nutritional supplements market size was estimated at USD 517.23 billion in 2025 and is expected to grow to nearly USD 970.91 billion by 2035.
- The Asia Pacific nutritional supplements market held the largest share of 42.46% in 2025 and dominated the market with a 41% share in the same year.
- The U.S. dietary supplements market was valued at USD 67.09 billion in 2024 and is expected to grow at a 7.9% CAGR through 2034. North America is considered the dominant region in the dietary supplements market.
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- Launch of New Products and Strategic Events: The company plans to introduce "signature product launches" as part of its major 25th-anniversary celebration in Hong Kong, which is expected to serve as a "catalyst for renewed momentum" across its product portfolio and business. Additionally, new product introductions, such as the Bio Essence Wellness Panel in North America, are expected to support regional sales growth. The presale of a new skincare line in Hong Kong was also mentioned as a factor in Q3 2025 results, indicating ongoing product development.
- Enhanced Member Engagement and Customer Loyalty Programs: Natural Health Trends is implementing "targeted programs to attract and retain customers" and initiatives designed to drive engagement and enhance customer loyalty. These efforts have led to increased reorders in its largest market and a 10% rise in sales of curated product bundles, reflecting sustained member interest and demand for core products.
- Market-Specific Growth Initiatives: The company is pursuing focused growth strategies in key markets. In Taiwan, orders surged due to "Precision Health events integrating personal health testing". North America has also seen an increase in orders, bolstered by in-store events. In its primary market of Greater China, despite broader consumer hesitancy, net sales increased in Q4 2024 compared to the previous year and quarter, suggesting that "training, promotions and incentives are resonating with the consumers and few leaders". The company also conducted a nine-city roadshow in China and Hong Kong to market its wellness products.
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Share Repurchases
- Natural Health Trends Corp. completed a repurchase of all common stock shares held by the George K. Broady family for $5.9 million at $2.00 per share as of February 17, 2026, reducing outstanding shares by approximately 25.5% or 2,935,227 shares.
- This transaction was part of a larger $70 million share repurchase program that was authorized on January 13, 2016.
- After the Broady family share repurchase, roughly $16 million remained available for future repurchases under the existing program, including estimated related income tax.
Capital Expenditures
- Natural Health Trends Corp. invested $5K in capital expenditures in Q4 2025.
- Capital expenditures in Q4 2025 amounted to $68K, consuming most of the company's operating cash flow and resulting in -$6.1M in free cash flow for the quarter.
- The capital expenditures in Q4 2025 represent an 88.4% decrease from the prior quarter.
Latest Trefis Analyses
| Title | Date | |
|---|---|---|
| DASHBOARDS | ||
| Is Natural Health Trends Stock Built to Withstand a Pullback? | 10/17/2025 |
| Title | |
|---|---|
| ARTICLES |
Research & Analysis
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Peer Comparisons
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 11.07 |
| Mkt Cap | 0.3 |
| Rev LTM | 708 |
| Op Inc LTM | 39 |
| FCF LTM | 13 |
| FCF 3Y Avg | 35 |
| CFO LTM | 24 |
| CFO 3Y Avg | 44 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | -5.2% |
| Rev Chg 3Y Avg | -4.8% |
| Rev Chg Q | -5.9% |
| QoQ Delta Rev Chg LTM | -1.4% |
| Op Inc Chg LTM | -0.4% |
| Op Inc Chg 3Y Avg | -11.5% |
| Op Mgn LTM | 5.5% |
| Op Mgn 3Y Avg | 4.6% |
| QoQ Delta Op Mgn LTM | -0.3% |
| CFO/Rev LTM | 3.5% |
| CFO/Rev 3Y Avg | 6.0% |
| FCF/Rev LTM | 1.6% |
| FCF/Rev 3Y Avg | 4.0% |
Segment Financials
Revenue by Segment| $ Mil | 2025 | 2024 | 2023 | 2022 | 2021 |
|---|---|---|---|---|---|
| Product sales | 39 | 42 | 42 | 44 | 54 |
| Administrative fees, freight and other | 1 | 2 | 2 | 5 | 6 |
| Sales returns | -0 | -0 | -0 | -0 | -0 |
| Total | 40 | 43 | 44 | 49 | 60 |
| $ Mil | 1997 |
|---|---|
| Schools | -2 |
| Natural and Health Products | -3 |
| Total | -5 |
| $ Mil | 1997 |
|---|---|
| Schools | 9 |
| Natural and Health Products | 5 |
| Total | 14 |
Price Behavior
| Market Price | $1.73 | |
| Market Cap ($ Bil) | 0.0 | |
| First Trading Date | 06/22/1995 | |
| Distance from 52W High | -59.6% | |
| 50 Days | 200 Days | |
| DMA Price | $2.11 | $2.88 |
| DMA Trend | down | down |
| Distance from DMA | -18.2% | -40.2% |
| 3M | 1YR | |
| Volatility | 65.3% | 73.0% |
| Downside Capture | 281.66 | 135.60 |
| Upside Capture | 12.03 | 12.79 |
| Correlation (SPY) | 35.7% | 15.4% |
| 1M | 2M | 3M | 6M | 1Y | 3Y | |
|---|---|---|---|---|---|---|
| Beta | 1.92 | 1.77 | 1.67 | 0.90 | 0.83 | 0.33 |
| Up Beta | 5.58 | 4.05 | 2.21 | 2.10 | 1.24 | 0.46 |
| Down Beta | 0.31 | 1.14 | 1.49 | 0.15 | 0.97 | 0.01 |
| Up Capture | -110% | -67% | 7% | 2% | 4% | 6% |
| Bmk +ve Days | 11 | 24 | 40 | 67 | 140 | 429 |
| Stock +ve Days | 7 | 16 | 28 | 55 | 118 | 377 |
| Down Capture | 315% | 287% | 270% | 135% | 114% | 82% |
| Bmk -ve Days | 10 | 17 | 23 | 58 | 112 | 321 |
| Stock -ve Days | 13 | 24 | 33 | 67 | 125 | 341 |
[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with NHTC | |
|---|---|---|---|---|
| NHTC | -57.1% | 72.9% | -0.84 | - |
| Sector ETF (XLY) | -0.7% | 19.3% | -0.16 | 19.2% |
| Equity (SPY) | 15.6% | 12.8% | 0.86 | 16.2% |
| Gold (GLD) | 21.6% | 28.1% | 0.68 | 7.0% |
| Commodities (DBC) | 31.5% | 19.7% | 1.27 | -5.9% |
| Real Estate (VNQ) | 15.9% | 14.0% | 0.82 | 11.0% |
| Bitcoin (BTCUSD) | -46.1% | 42.9% | -1.32 | 8.3% |
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Based On 5-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with NHTC | |
|---|---|---|---|---|
| NHTC | -14.1% | 47.8% | -0.15 | - |
| Sector ETF (XLY) | 5.1% | 24.0% | 0.18 | 17.0% |
| Equity (SPY) | 12.4% | 17.1% | 0.55 | 16.6% |
| Gold (GLD) | 17.1% | 18.4% | 0.75 | 5.4% |
| Commodities (DBC) | 9.3% | 19.5% | 0.36 | 5.4% |
| Real Estate (VNQ) | 2.9% | 18.9% | 0.05 | 15.5% |
| Bitcoin (BTCUSD) | 14.7% | 53.3% | 0.46 | 9.6% |
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Based On 10-Year Data
| Annualized Return | Annualized Volatility | Sharpe Ratio | Correlation with NHTC | |
|---|---|---|---|---|
| NHTC | -15.9% | 51.3% | -0.13 | - |
| Sector ETF (XLY) | 11.8% | 22.1% | 0.49 | 18.5% |
| Equity (SPY) | 14.7% | 17.9% | 0.70 | 18.4% |
| Gold (GLD) | 11.3% | 16.1% | 0.57 | 3.0% |
| Commodities (DBC) | 7.1% | 18.0% | 0.32 | 8.7% |
| Real Estate (VNQ) | 5.1% | 20.7% | 0.21 | 16.8% |
| Bitcoin (BTCUSD) | 57.7% | 66.2% | 0.98 | 5.3% |
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Returns Analyses
Earnings Returns History
Updated 7/29/2026| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/29/2026 | -0.7% | 3.7% | -2.3% |
| 2/4/2026 | 6.7% | 2.1% | -15.9% |
| 11/5/2025 | -23.3% | -16.9% | -33.3% |
| 7/30/2025 | -0.3% | 7.4% | -1.7% |
| 4/30/2025 | 0.6% | -1.2% | 2.8% |
| 2/5/2025 | 3.2% | 1.9% | 2.0% |
| 10/30/2024 | 0.3% | 2.2% | -4.1% |
| 7/31/2024 | 0.5% | -4.1% | -3.1% |
| ... | |||
| SUMMARY STATS | |||
| # Positive | 16 | 17 | 8 |
| # Negative | 8 | 7 | 16 |
| Median Positive | 1.9% | 4.5% | 5.5% |
| Median Negative | -1.4% | -3.8% | -3.0% |
| Max Positive | 10.1% | 39.7% | 16.6% |
| Max Negative | -23.3% | -16.9% | -33.3% |
| Forward Returns | |||
|---|---|---|---|
| Earnings Date | 1D Returns | 5D Returns | 21D Returns |
| 4/29/2026 | -0.7% | 3.7% | -2.3% |
| 2/4/2026 | 6.7% | 2.1% | -15.9% |
| 11/5/2025 | -23.3% | -16.9% | -33.3% |
| 7/30/2025 | -0.3% | 7.4% | -1.7% |
| 4/30/2025 | 0.6% | -1.2% | 2.8% |
| 2/5/2025 | 3.2% | 1.9% | 2.0% |
| 10/30/2024 | 0.3% | 2.2% | -4.1% |
| 7/31/2024 | 0.5% | -4.1% | -3.1% |
| 5/1/2024 | 1.8% | 4.9% | 5.1% |
| 2/7/2024 | 3.0% | 7.7% | 5.9% |
| 11/1/2023 | 0.6% | 1.5% | -0.1% |
| 8/2/2023 | 0.8% | 0.2% | -2.0% |
| 5/3/2023 | -10.3% | -3.8% | -8.4% |
| 2/8/2023 | 10.1% | 39.7% | 16.6% |
| 11/2/2022 | -0.8% | 11.0% | 9.0% |
| 8/3/2022 | 0.4% | -1.4% | -2.3% |
| 5/4/2022 | 2.0% | 1.3% | -4.6% |
| 2/9/2022 | 0.1% | -0.8% | -10.3% |
| 11/3/2021 | -2.0% | 4.5% | -7.1% |
| 8/4/2021 | 2.9% | 6.0% | -2.0% |
| 5/5/2021 | -0.3% | 4.5% | 6.1% |
| 2/10/2021 | 3.2% | 12.4% | -1.0% |
| 11/4/2020 | -4.4% | -3.8% | -2.8% |
| 8/5/2020 | 3.2% | 11.6% | 5.1% |
| SUMMARY STATS | |||
| # Positive | 16 | 17 | 8 |
| # Negative | 8 | 7 | 16 |
| Median Positive | 1.9% | 4.5% | 5.5% |
| Median Negative | -1.4% | -3.8% | -3.0% |
| Max Positive | 10.1% | 39.7% | 16.6% |
| Max Negative | -23.3% | -16.9% | -33.3% |
Industry Resources
| Consumer Discretionary Resources |
| Retail Dive |
| Business of Fashion (BoF) |
| WWD (Women's Wear Daily) |
| National Retail Federation (NRF) |
| McKinsey & Company - Consumer |
| Mintel Consumer Trends |
| Broadline Retail Resources |
| Chain Store Age |
| RetailWire |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |
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