Tearsheet

Usana Health Sciences (USNA)


Market Price (12/23/2025): $19.58 | Market Cap: $358.2 Mil
Sector: Consumer Staples | Industry: Packaged Foods & Meats

Usana Health Sciences (USNA)


Market Price (12/23/2025): $19.58
Market Cap: $358.2 Mil
Sector: Consumer Staples
Industry: Packaged Foods & Meats

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -40%
Weak multi-year price returns
2Y Excs Rtn is -107%, 3Y Excs Rtn is -138%
Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.9%
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -37%
  Key risks
USNA key risks include [1] challenges attracting and retaining customers and distributors linked to a new compensation plan, Show more.
2 Attractive yield
FCF Yield is 5.2%
  
3 Low stock price volatility
Vol 12M is 47%
  
4 Megatrend and thematic drivers
Megatrends include Health & Wellness Trends. Themes include Nutritional Supplements, Organic & Natural Products, and Functional Foods & Beverages.
  
0 Cash is significant % of market cap
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is -40%
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -37%
2 Attractive yield
FCF Yield is 5.2%
3 Low stock price volatility
Vol 12M is 47%
4 Megatrend and thematic drivers
Megatrends include Health & Wellness Trends. Themes include Nutritional Supplements, Organic & Natural Products, and Functional Foods & Beverages.
5 Weak multi-year price returns
2Y Excs Rtn is -107%, 3Y Excs Rtn is -138%
6 Weak revenue growth
Rev Chg 3Y AvgRevenue Change % averaged over trailing 3 years is -3.9%
7 Key risks
USNA key risks include [1] challenges attracting and retaining customers and distributors linked to a new compensation plan, Show more.

Valuation, Metrics & Events

USNA Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

Here are the key points for the stock movement of Usana Health Sciences (USNA) by -38.3% from approximately August 31, 2025, to December 23, 2025:

1. USANA reported weak third-quarter 2025 financial results, including a net loss and significantly missed earnings per share (EPS) forecasts. The company posted a net loss of -$6.5 million in Q3 2025, a substantial reversal from net earnings of $10.6 million in the same quarter of the previous year. Adjusted diluted EPS came in at a loss of -$0.15, notably missing the forecasted $0.56.

2. The company dramatically lowered its full-year 2025 outlook for both revenue and adjusted EPS. USANA reduced its full-year revenue forecast by 4.2% to $920 million at the midpoint and lowered its adjusted EPS guidance by over 35% to a midpoint of $1.73. This signaled to investors that the company's challenges were expected to persist.

Show more

Stock Movement Drivers

Fundamental Drivers

The -33.7% change in USNA stock from 9/22/2025 to 12/22/2025 was primarily driven by a -51.1% change in the company's Net Income Margin (%).
922202512222025Change
Stock Price ($)29.6919.69-33.68%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)899.22912.671.50%
Net Income Margin (%)3.79%1.85%-51.06%
P/E Multiple16.1521.3031.92%
Shares Outstanding (Mil)18.5118.291.19%
Cumulative Contribution-33.69%

LTM = Last Twelve Months as of date shown

Market Drivers

9/22/2025 to 12/22/2025
ReturnCorrelation
USNA-33.7% 
Market (SPY)2.7%45.3%
Sector (XLP)-0.1%11.3%

Fundamental Drivers

The -35.1% change in USNA stock from 6/23/2025 to 12/22/2025 was primarily driven by a -53.4% change in the company's Net Income Margin (%).
623202512222025Change
Stock Price ($)30.3519.69-35.12%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)876.24912.674.16%
Net Income Margin (%)3.97%1.85%-53.37%
P/E Multiple16.6121.3028.28%
Shares Outstanding (Mil)19.0518.293.97%
Cumulative Contribution-35.23%

LTM = Last Twelve Months as of date shown

Market Drivers

6/23/2025 to 12/22/2025
ReturnCorrelation
USNA-35.1% 
Market (SPY)14.4%40.7%
Sector (XLP)-3.7%18.0%

Fundamental Drivers

The -41.0% change in USNA stock from 12/22/2024 to 12/22/2025 was primarily driven by a -70.6% change in the company's Net Income Margin (%).
1222202412222025Change
Stock Price ($)33.3819.69-41.01%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)861.97912.675.88%
Net Income Margin (%)6.30%1.85%-70.62%
P/E Multiple11.7221.3081.79%
Shares Outstanding (Mil)19.0818.294.11%
Cumulative Contribution-41.11%

LTM = Last Twelve Months as of date shown

Market Drivers

12/22/2024 to 12/22/2025
ReturnCorrelation
USNA-41.0% 
Market (SPY)16.9%34.0%
Sector (XLP)0.0%19.8%

Fundamental Drivers

The -63.8% change in USNA stock from 12/23/2022 to 12/22/2025 was primarily driven by a -75.0% change in the company's Net Income Margin (%).
1223202212222025Change
Stock Price ($)54.4119.69-63.81%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)1037.94912.67-12.07%
Net Income Margin (%)7.41%1.85%-74.99%
P/E Multiple13.6021.3056.60%
Shares Outstanding (Mil)19.2218.294.83%
Cumulative Contribution-63.90%

LTM = Last Twelve Months as of date shown

Market Drivers

12/23/2023 to 12/22/2025
ReturnCorrelation
USNA-62.8% 
Market (SPY)47.7%33.6%
Sector (XLP)14.6%21.7%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
USNA Return-2%31%-47%1%-33%-44%-75%
Peers Return48%5%-44%5%-52%45%-36%
S&P 500 Return16%27%-19%24%23%17%113%

Monthly Win Rates [3]
USNA Win Rate42%67%17%67%33%42% 
Peers Win Rate58%58%33%46%38%46% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
USNA Max Drawdown-42%0%-52%-16%-38%-48% 
Peers Max Drawdown-51%-14%-53%-31%-58%-27% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: HLF, NUS, NATR, MED.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/22/2025 (YTD)

How Low Can It Go

Unique KeyEventUSNAS&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-58.3%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven139.5%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-45.2%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven82.4%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven37 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-56.8%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven131.2%24.7%
2018 CorrectionTime to BreakevenTime to BreakevenNot Fully Recovered days120 days
2008 Global Financial Crisis2008 Global Financial Crisis  
2008 Global Financial Crisis% Loss% Loss-69.8%-56.8%
2008 Global Financial Crisis% Gain to Breakeven% Gain to Breakeven231.4%131.3%
2008 Global Financial CrisisTime to BreakevenTime to Breakeven1,534 days1,480 days

Compare to K, GIS, FLO, WEST, BRBF

In The Past

Usana Health Sciences's stock fell -58.3% during the 2022 Inflation Shock from a high on 6/1/2021. A -58.3% loss requires a 139.5% gain to breakeven.

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About Usana Health Sciences (USNA)

USANA Health Sciences, Inc. develops, manufactures, and sells science-based nutritional and personal care products. The company offers USANA nutritional products that comprise essentials/CellSentials, such as vitamin and mineral supplements that provide a foundation of total body nutrition for various age groups; optimizers comprising targeted supplements that are designed to meet cardiovascular, skeletal/structural, and digestive health needs; and foods that include meal replacement shakes, snack bars, and other related products. It also provides Celavive, a skin care regimen for various skin care types and ethnicities; and other products for prenatal, infant, and young child age groups. In addition, the company offers materials and online tools to assist associates in building their businesses, as well as in marketing products. It offers its products directly in the Asia Pacific, the Americas, and Europe, as well as online. The company has a research collaboration agreement with Beijing University of Chinese Medicine for research in the field of traditional Chinese medicine; and National Sports Training Bureau. USANA Health Sciences, Inc. was founded in 1992 and is headquartered in Salt Lake City, Utah.

AI Analysis | Feedback

Here are 1-3 brief analogies for Usana Health Sciences (USNA):

  • The Herbalife of nutritional supplements and personal care products. (Highlights its multi-level marketing model and core product categories, similar to a widely known peer.)
  • An Amway focused on health, wellness, and nutritional supplements. (Compares it to one of the most recognized multi-level marketing companies, narrowing the product scope to Usana's specialty.)

AI Analysis | Feedback

  • Nutritional Supplements: A range of vitamins, minerals, antioxidants, and targeted formulas designed to support foundational health and specific wellness needs.
  • Active Nutrition Products: Meal replacements, protein shakes, and supplements focused on weight management, gut health, and sustained energy.
  • Personal Care Products: Science-based skincare, oral care, and other topical solutions formulated to support healthy appearance and hygiene.

AI Analysis | Feedback

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Usana Health Sciences (symbol: USNA) primarily sells its products directly to **individuals** through a multi-level marketing (MLM) model, rather than to other companies.

The company serves the following categories of individual customers:

  • Independent Distributors (Associates): These individuals are at the core of Usana's business model. They purchase products directly from Usana for their own personal consumption and also sell them to others to earn commissions and bonuses. They are both consumers of Usana's products and independent business owners who market and distribute them.
  • Preferred Customers: These individuals register with Usana, often through an Independent Distributor, to purchase products directly from the company at a discounted price for their own personal use. They are generally focused on consuming the products rather than selling them.
  • Retail Customers: These are individuals who purchase Usana products at the full retail price from an Independent Distributor. They do not have a direct account with Usana and are typically one-time or occasional purchasers through an Associate.
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AI Analysis | Feedback

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Jim Brown, President and Chief Executive Officer

Jim Brown was appointed President and Chief Executive Officer of Usana Health Sciences in July 2023. He joined USANA in 2006 as Vice President of Operations and has since held various leadership positions, including Vice President of Global Operations, Chief Production Officer, Chief Operating Officer, and President. Before joining USANA, Mr. Brown served as a plant manager for Sonoco, a global packaging company, where he was responsible for safety, quality, finance, production, and maintenance. He holds an MBA and a Bachelor's degree with a double major in Computer Science and Math from Francis Marion University.

G. Douglas Hekking, Chief Financial Officer

G. Douglas Hekking has served as the Chief Financial Officer of Usana Health Sciences since May 2017. He first joined USANA in 1992 and has held numerous management positions within the company, including Controller, Vice President of Finance, Executive Director of Special Projects, and previously served as Chief Financial Officer from May 2011 to December 2012. Mr. Hekking earned a B.S. in accounting from the University of Utah and an M.B.A. from Brigham Young University.

Walter Noot, Chief Operating Officer

Walter Noot was promoted to Chief Operating Officer of Usana Health Sciences in October 2019. He initially joined USANA in December 2016 as Chief Information Officer. Mr. Noot brings over two decades of executive leadership experience, having worked with various businesses ranging from startups to multibillion-dollar companies. Prior to USANA, from 2014 to 2016, he served as an executive officer, including Chief Information Officer and Senior Vice President of Operations, at Young Living Essential Oils, LC, where he managed supply chain improvements, ERP implementation, and software system rebuilds. He holds a B.S. in mechanical engineering from Brigham Young University.

Dr. Robert Sinnott, Chief Scientific Officer

Dr. Robert Sinnott joined Usana Health Sciences as Chief Scientific Officer in August 2016, a role in which he oversees global research and product development. He has nearly 30 years of experience in life sciences, chemistry, biotechnology, and nutrition, with 18 years specifically in the nutritional supplement industry. Dr. Sinnott's previous leadership roles include CEO and Chief Scientific Officer at Mannatech, Inc., and he co-founded Larreacorp, Ltd., a company focused on R&D in dietary supplements. He holds a Ph.D. in Biotechnology/Plant Sciences from Arizona State University and has completed postgraduate executive education at institutions such as Harvard Business School, Wharton, and MIT. He has developed hundreds of health products and holds over two dozen U.S. and international patents.

Brent Neidig, Chief Commercial Officer

Brent Neidig was appointed Chief Commercial Officer of Usana Health Sciences in July 2023. Previously, he served as the Chief Officer and Managing Director of China, where he was responsible for the daily operations and growth opportunities in USANA's largest market and managed relations with the Chinese government. Under his leadership, USANA China's growth nearly doubled over five years. Mr. Neidig is recognized for his strong business and community leadership.

AI Analysis | Feedback

Key Risks to Usana Health Sciences (USNA)

Usana Health Sciences (USNA) faces several significant risks to its business model and operations. The most prominent challenges stem from its reliance on a direct selling model, intense competition within the health and wellness industry, and regulatory and geopolitical uncertainties, particularly in key Asian markets.

  1. Reliance on Direct Selling Model and Distributor Challenges: Usana's business heavily depends on its network of independent distributors, or "Brand Partners." The company has recently experienced challenges in attracting new customers and maintaining its active customer base, with reports of declining active customers and a slowdown in sales productivity linked to a new compensation plan. There are also ongoing concerns and past investigations regarding potentially deceptive earnings claims made by distributors and the broader negative perception associated with multi-level marketing (MLM) business practices.
  2. Intense Competition: Usana operates in a highly competitive global health and wellness market. It faces pressure from both other direct selling companies like Herbalife, Amway, and Nu Skin, as well as established retail brands that offer similar nutritional supplements, healthy foods, and personal care products. The dynamic market, characterized by shifts towards personalized nutrition, e-commerce, and digital health platforms, requires continuous adaptation and innovation to maintain a competitive edge.
  3. Regulatory and Geopolitical Risks: A significant portion of Usana's sales comes from the Asia-Pacific region, notably China, making it vulnerable to regulatory changes, trade policies, and geopolitical tensions in these markets. The company has previously been subject to investigations by the Securities and Exchange Commission (SEC) and has faced inquiries or fines from Chinese regulators regarding its business activities. Such regulatory scrutiny and geopolitical shifts can have a material adverse effect on its operations and financial performance.

AI Analysis | Feedback

1. The accelerating shift in consumer preferences towards personalized nutrition solutions and direct-to-consumer (D2C) brands, leveraging advanced data analytics, AI, and genetic testing. These models offer customized supplement regimens and subscription services directly to consumers, often bypassing traditional multi-level marketing (MLM) distribution networks and potentially offering a more tailored, convenient, and transparent experience than Usana's current model.

2. The growing negative sentiment and skepticism towards multi-level marketing business models, particularly among younger demographics (e.g., Gen Z), amplified by widespread "anti-MLM" movements on social media platforms like TikTok and Reddit. This emergent cultural and reputational threat makes distributor recruitment increasingly challenging and erodes public trust, directly impacting Usana's ability to expand its sales force and customer base.

AI Analysis | Feedback

Usana Health Sciences (USNA) operates within three primary addressable markets for its main products: Nutritional Supplements, Weight Management Products, and Personal Care Products.

Nutritional Supplements Market

  • Globally, the nutritional supplements market was valued at approximately USD 481.28 billion in 2024 and is projected to reach USD 816.57 billion by 2033, growing at a Compound Annual Growth Rate (CAGR) of 6.05% from 2025 to 2033. Other estimates place the global market at USD 485.62 billion in 2024, with a projection to reach USD 704.28 billion by 2030 at a CAGR of 6.42%.
  • In the U.S., the dietary supplements market was valued at about USD 67.09 billion in 2024 and is projected to reach USD 124.22 billion by 2033, exhibiting a CAGR of 7.7% from 2025 to 2033. Another source indicates the U.S. nutritional supplements market size was USD 112.6 billion in 2024 and is anticipated to grow at a CAGR of 4.9% from 2025 to 2030.

Weight Management Products Market

Usana's weight management offerings primarily include meal replacement shakes, protein bars, and energy drinks.

  • Globally, the weight management market, encompassing products, equipment, and services, was valued at USD 329.83 billion in 2024 and is projected to reach USD 488.42 billion by 2032, with a CAGR of 5.03% during the forecast period of 2025 to 2032. Another estimate for the global weight management market size is USD 386.5 billion in 2024, with a forecast to grow to USD 596.4 billion by 2029 at a CAGR of 9.0%.
  • In the U.S., the weight management market was estimated at USD 82.7 billion in 2024 and is projected to reach USD 130.0 billion by 2033, with a CAGR of 5.2% during 2025-2033. Another report valued the U.S. weight management market at USD 37.86 billion in 2023, expecting it to grow at a CAGR of 11.01% from 2024 to 2030, reaching USD 76.9 billion by 2030.

Personal Care Products Market

Usana offers skincare, skin treatment, and hair & body care products.

  • The global beauty and personal care products market was valued at USD 529.5 billion in 2024 and is estimated to reach USD 802.6 billion by 2033, exhibiting a CAGR of 4.2% during 2025-2033. Another source indicates the global market size was USD 379.88 billion in 2024 and is projected to grow to USD 631.94 billion by 2032, exhibiting a CAGR of 6.69% during the forecast period.
  • In the U.S., the beauty and personal care products market was valued at USD 73.17 billion in 2023 and is projected to grow at a CAGR of 6.1% from 2024 to 2030. Other data points to the U.S. market being USD 102.73 billion in 2024, and anticipated to reach USD 155.44 billion by 2030 at a CAGR of 7.1% from 2025 to 2030.

AI Analysis | Feedback

Here are 3-5 expected drivers of future revenue growth for Usana Health Sciences (USNA) over the next 2-3 years:

  1. Expansion into New Markets: Usana Health Sciences is actively expanding its global footprint, with a significant recent move into India in the second half of 2023. This expansion increases the company's market presence to 25 countries and is anticipated to contribute to sales, offering long-term growth opportunities.
  2. Product Innovation and New Product Launches: The company consistently introduces new and enhanced products across its various lines. Recent and upcoming launches include the Celavive Resurfacing Serum and Whey Protein Isolate (August 2024), as well as advancements to its Nutritionals line with products like enhanced CellSentials, Core Aminos, Circulate+, and Marine Collagen Peptides (September 2025). Additionally, the acquired Hiya business plans to launch several new products in 2025, following the successful introduction of Kids Daily Greens in late 2024.
  3. Growth from Acquired Businesses:
    • Hiya Health Products: Acquired in 2024, Hiya is expected to bolster future growth. The children's health and wellness brand has demonstrated robust results with strong growth in net sales and active monthly subscribers, with plans for continued new product offerings, strategic partnerships, and expansion into additional channels.
    • Rise Bar: This acquisition from 2022 has shown strong performance, reporting record net sales in Q3 2025 and a 169% increase in year-to-date sales. Ongoing progress in channel expansion and new product offerings are expected to drive significant future sales.
  4. Enhanced Associate and Customer Engagement: Usana is focusing on increasing engagement with its associate leaders and enhancing incentive opportunities to accelerate customer growth. Initiatives include an upgraded direct sales compensation structure, which began rolling out by October 2025, designed to boost early income for new brand partners. Efforts to improve engagement and customer acquisition are particularly noted in key markets like Greater China, which experienced sequential growth in active customers and net sales in early 2025.

AI Analysis | Feedback

Share Repurchases

  • USANA repurchased 927,000 shares for $27.7 million year-to-date in 2025, with $34.0 million remaining authorized for future repurchases as of October 31, 2025.
  • In 2024, the company repurchased and retired shares totaling $9.4 million.
  • As of December 28, 2024, $61.7 million remained authorized for repurchases under the company's share repurchase plan.

Outbound Investments

  • In 2024, USANA Health Sciences acquired a 78.85% controlling ownership interest in Hiya Health Products, LLC, a provider of children's health and wellness products, to expand its direct-to-consumer business.
  • The company repaid a $23 million draw on its credit facility used for the Hiya acquisition by the end of the second quarter of 2025, achieving a debt-free balance sheet.

Capital Expenditures

  • USANA expanded its manufacturing capabilities with a 54,000 square foot facility adjacent to its corporate headquarters in Salt Lake City, Utah, which began producing food products in the fourth quarter of 2020.

Better Bets than Usana Health Sciences (USNA)

Trade Ideas

Select ideas related to USNA. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
BF-B_11302025_Dip_Buyer_ValueBuy11302025BF-BBrown-FormanDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-2.3%-2.3%-2.3%
CPB_11302025_Dip_Buyer_ValueBuy11302025CPBCampbell'sDip BuyDB | P/E OPMDip Buy with Low PE and High Margin
Buying dips for companies with tame PE and meaningfully high operating margin
-6.3%-6.3%-7.5%
ENR_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025ENREnergizerDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
10.1%10.1%-5.3%
FLO_11212025_Dip_Buyer_High_FCF_Yield_ExInd_DE_RevG11212025FLOFlowers FoodsDip BuyDB | FCF Yield | Low D/EDip Buy with High Free Cash Flow Yield
Buying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap
6.0%6.0%-1.6%
CLX_11142025_Dip_Buyer_FCFYield11142025CLXCloroxDip BuyDB | FCFY OPMDip Buy with High FCF Yield and High Margin
Buying dips for companies with high FCF yield and meaningfully high operating margin
-5.4%-5.4%-5.4%
USNA_11302018_Quality_Momentum_RoomToRun_10%11302018USNAUsana Health SciencesQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
-42.2%-39.9%-51.9%
USNA_2282017_Quality_Momentum_RoomToRun_10%02282017USNAUsana Health SciencesQualityQ | Momentum | UpsideQuality Stocks with Momentum and Upside
Buying quality stocks with strong momentum but still having room to run
1.7%31.6%-6.5%

Recent Active Movers

More From Trefis

Peer Comparisons for Usana Health Sciences

Peers to compare with:

Financials

USNAHLFNUSNATRMEDMedian
NameUsana He.HerbalifeNu Skin .Natures .Medifast  
Mkt Price19.6913.6510.1021.9811.3313.65
Mkt Cap0.41.40.50.40.10.4
Rev LTM9134,9621,560475430913
Op Inc LTM424886024-642
FCF LTM192175331131
FCF 3Y Avg5319061227061
CFO LTM323058938738
CFO 3Y Avg66310107327979

Growth & Margins

USNAHLFNUSNATRMEDMedian
NameUsana He.HerbalifeNu Skin .Natures .Medifast  
Rev Chg LTM5.9%-0.8%-12.1%6.6%-36.3%-0.8%
Rev Chg 3Y Avg-3.9%-2.4%-13.1%2.8%-35.5%-3.9%
Rev Chg Q6.7%2.7%-15.3%12.0%-36.2%2.7%
QoQ Delta Rev Chg LTM1.5%0.7%-4.1%3.0%-10.6%0.7%
Op Mgn LTM4.6%9.8%3.9%5.1%-1.3%4.6%
Op Mgn 3Y Avg8.0%8.1%4.3%4.6%4.2%4.6%
QoQ Delta Op Mgn LTM-1.7%-0.1%0.4%0.7%-1.4%-0.1%
CFO/Rev LTM3.5%6.1%5.7%7.9%1.7%5.7%
CFO/Rev 3Y Avg7.3%6.2%6.0%7.0%7.7%7.0%
FCF/Rev LTM2.0%4.4%3.4%6.6%0.2%3.4%
FCF/Rev 3Y Avg5.9%3.8%3.5%4.9%6.5%4.9%

Valuation

USNAHLFNUSNATRMEDMedian
NameUsana He.HerbalifeNu Skin .Natures .Medifast  
Mkt Cap0.41.40.50.40.10.4
P/S0.40.30.30.80.30.3
P/EBIT7.42.83.715.0-21.83.7
P/E21.34.44.625.7502.121.3
P/CFO11.44.65.610.317.310.3
Total Yield4.7%22.8%24.4%3.9%0.4%4.7%
Dividend Yield0.0%0.0%2.4%0.0%0.2%0.0%
FCF Yield 3Y Avg6.5%20.7%12.4%7.9%12.7%12.4%
D/E0.01.60.60.00.10.1
Net D/E-0.41.40.1-0.2-1.3-0.2

Returns

USNAHLFNUSNATRMEDMedian
NameUsana He.HerbalifeNu Skin .Natures .Medifast  
1M Rtn0.2%13.8%1.4%4.0%6.1%4.0%
3M Rtn-33.7%49.8%-20.9%32.3%-20.9%-20.9%
6M Rtn-35.1%67.1%33.3%47.4%-14.9%33.3%
12M Rtn-41.0%110.6%57.0%46.5%-33.0%46.5%
3Y Rtn-63.8%-5.5%-72.9%158.0%-89.8%-63.8%
1M Excs Rtn0.3%36.4%2.0%6.3%3.5%3.5%
3M Excs Rtn-35.5%47.7%-21.0%32.4%-22.7%-21.0%
6M Excs Rtn-48.8%49.8%18.7%32.7%-30.2%18.7%
12M Excs Rtn-60.3%75.1%30.1%29.6%-53.4%29.6%
3Y Excs Rtn-137.5%-74.5%-148.1%90.5%-165.9%-137.5%

Financials

Segment Financials

Revenue by Segment
$ Mil20242023202220212020
Direct selling9159951,186  
Other64 1111
Personal care and Skincare   7985
USANA Foods   7985
USANA Nutritionals   964881
Total9219991,1861,1351,061


Operating Income by Segment
$ Mil20242023202220212020
Direct selling96    
Other-3    
Total93    


Price Behavior

Price Behavior
Market Price$19.69 
Market Cap ($ Bil)0.4 
First Trading Date02/01/1995 
Distance from 52W High-46.3% 
   50 Days200 Days
DMA Price$20.02$26.99
DMA Trenddowndown
Distance from DMA-1.7%-27.1%
 3M1YR
Volatility56.3%47.3%
Downside Capture219.62122.79
Upside Capture-7.7751.77
Correlation (SPY)45.3%33.4%
USNA Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta1.262.322.182.030.830.82
Up Beta-0.030.301.011.930.670.67
Down Beta-0.215.855.284.050.940.89
Up Capture181%9%-30%36%34%26%
Bmk +ve Days13263974142427
Stock +ve Days7162250105352
Down Capture175%236%226%190%116%104%
Bmk -ve Days7162452107323
Stock -ve Days13264074140390

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
 Comparison of USNA With Other Asset Classes (Last 1Y)
 USNASector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-45.7%-1.8%14.7%67.3%6.8%-0.5%-16.6%
Annualized Volatility47.3%13.9%19.7%19.3%15.2%17.6%35.4%
Sharpe Ratio-1.14-0.370.572.540.23-0.18-0.25
Correlation With Other Assets 20.1%34.3%-4.7%7.5%29.3%22.6%

ETFs used for asset classes: Sector ETF = XLP, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 5-Year Data
 Comparison of USNA With Other Asset Classes (Last 5Y)
 USNASector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-23.5%5.8%15.0%18.9%11.8%5.1%35.8%
Annualized Volatility35.5%13.0%17.1%15.5%18.7%18.9%48.9%
Sharpe Ratio-0.670.240.710.980.510.180.63
Correlation With Other Assets 24.4%32.8%5.2%2.1%31.7%15.2%

ETFs used for asset classes: Sector ETF = XLP, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How
Based On 10-Year Data
 Comparison of USNA With Other Asset Classes (Last 10Y)
 USNASector ETFEquityGoldCommoditiesReal EstateBitcoin
Annualized Return-4.8%7.4%14.9%14.9%6.7%5.5%69.9%
Annualized Volatility50.2%14.7%18.0%14.8%17.6%20.8%55.8%
Sharpe Ratio0.060.380.710.840.300.230.90
Correlation With Other Assets 22.3%29.0%1.8%9.3%25.2%8.4%

ETFs used for asset classes: Sector ETF = XLP, Equity = SPY, Gold = GLD, Commodities = DBC, Real Estate = VNQ, and Bitcoin = BTCUSD
Smart multi-asset allocation framework can stack odds in your favor. Learn How

Short Interest

Short Interest: As Of Date11282025
Short Interest: Shares Quantity606,123
Short Interest: % Change Since 111520253.4%
Average Daily Volume212,967
Days-to-Cover Short Interest2.85
Basic Shares Quantity18,293,000
Short % of Basic Shares3.3%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
10/9/2025-22.8%-19.7%-27.1%
7/22/202512.4%-4.0%-1.3%
2/25/20253.9%-7.4%-14.8%
10/22/20246.1%8.2%14.6%
7/23/2024-3.2%-4.9%-13.1%
4/30/20249.7%7.8%12.5%
2/6/20244.0%2.7%1.6%
10/24/2023-18.0%-17.8%-15.2%
...
SUMMARY STATS   
# Positive151410
# Negative91014
Median Positive7.1%6.2%10.6%
Median Negative-6.8%-7.0%-7.6%
Max Positive19.7%21.6%22.3%
Max Negative-22.8%-19.7%-27.1%

SEC Filings

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Report DateFiling DateFiling
93020251105202510-Q 9/27/2025
6302025805202510-Q 6/28/2025
3312025506202510-Q 3/29/2025
12312024312202510-K 12/28/2024
93020241105202410-Q 9/28/2024
6302024806202410-Q 6/29/2024
3312024507202410-Q 3/30/2024
12312023227202410-K 12/30/2023
93020231107202310-Q 9/30/2023
6302023808202310-Q 7/1/2023
3312023509202310-Q 4/1/2023
12312022228202310-K 12/31/2022
93020221108202210-Q 10/1/2022
6302022809202210-Q 7/2/2022
3312022511202210-Q 4/2/2022
12312021301202210-K 1/1/2022

Insider Activity

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 OwnerTitleFiling DateActionPriceSharesTransacted
Value
Value of
Held Shares
Form
0Winssinger Frederic J11102025Sell19.212,00038,420114,991Form
1FULLER GILBERT A11042025Sell21.481,05722,704 Form
2Fleming John Turman11032025Sell19.791,75034,63290,341Form

Industry Resources

Packaged Foods & Meats Resources
USDA Data