Maison Solutions (MSS)
Market Price (12/4/2025): $0.5 | Market Cap: $9.8 MilSector: Consumer Staples | Industry: Consumer Staples Merchandise Retail
Maison Solutions (MSS)
Market Price (12/4/2025): $0.5Market Cap: $9.8 MilSector: Consumer StaplesIndustry: Consumer Staples Merchandise Retail
Investment Highlights
Why It Matters
Which of these 2 stories sounds closer for this stock?
1. Generates cash flow
The stock generated 4% or more of the share price (called cash flow yield), and shows moderate 10-15% or more growth.
2. Riding a trend
Think Tesla during the pandemic of 2020 when EVs were riding a cultural high, or Nvidia in the current AI boom, or even Figma. These companies don’t have enough yield, or, enough growth, or both - however - they are riding a trend. They have momentum. These can be more volatile - they don’t have the floor of strong cash flow
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 68% | Weak multi-year price returns2Y Excs Rtn is -147% | Penny stockMkt Price is 0.5 |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -26% | Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -2.7 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2.2% | |
| Attractive yieldFCF Yield is 13% | Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 271% | |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, Vegan & Alternative Foods, and Experience Economy & Premiumization. Themes include Organic & Natural Products, Show more. | Weak revenue growthRev Chg QQuarterly Revenue Change % is -3.6% | |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -10% |
| Strong revenue growthRev Chg LTMRevenue Change % Last Twelve Months (LTM) is 68% |
| Valuation becoming less expensiveP/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -26% |
| Attractive yieldFCF Yield is 13% |
| Megatrend and thematic driversMegatrends include Health & Wellness Trends, Vegan & Alternative Foods, and Experience Economy & Premiumization. Themes include Organic & Natural Products, Show more. |
| Weak multi-year price returns2Y Excs Rtn is -147% |
| Penny stockMkt Price is 0.5 |
| Not profitable at operating income levelOp Inc LTMOperating Income, Last Twelve Months is -2.7 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -2.2% |
| Debt is significantNet D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 271% |
| Weak revenue growthRev Chg QQuarterly Revenue Change % is -3.6% |
| Yield minus risk free rate is negativeERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -10% |
Valuation, Metrics & Events
MSS Stock
Why The Stock Moved
Qualitative Assessment
AI Generated Analysis | Feedback
Here are the key points explaining the -41.8% stock movement for Maison Solutions (MSS) from August 31, 2025, to December 4, 2025:
1. Deterioration in First Quarter 2026 Financial Performance.
The company reported a net loss of approximately $(1.5) million for the first quarter ended July 31, 2025, a significant decline from a net income of approximately $0.7 million in the same period last year. Additionally, total net revenues decreased, and gross profit was negatively impacted by increased costs of goods sold due to inflation.
2. Speculative Pivot to Worldcoin (WLD) Digital Asset Treasury.
Maison Solutions announced securing up to $70 million in convertible notes to establish a digital asset treasury focused on Worldcoin (WLD). This move was met with skepticism by financial technology analysts, who characterized it as a "significant but speculative blockchain pivot for a grocery retailer." The company also purchased over 2.55 million Worldcoin (WLD) tokens under this initiative.
Stock Movement Drivers
Return vs. Risk
Price Returns Compared
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Total [1] | |
|---|---|---|---|---|---|---|---|
| Returns | |||||||
| MSS Return | - | - | - | - | -11% | -62% | -66% |
| Peers Return | 21% | 43% | 5% | -3% | 11% | 19% | 133% |
| S&P 500 Return | 16% | 27% | -19% | 24% | 23% | 16% | 112% |
Monthly Win Rates [3] | |||||||
| MSS Win Rate | - | - | - | 50% | 50% | 30% | |
| Peers Win Rate | 62% | 67% | 53% | 55% | 47% | 56% | |
| S&P 500 Win Rate | 58% | 75% | 42% | 67% | 75% | 70% | |
Max Drawdowns [4] | |||||||
| MSS Max Drawdown | - | - | - | - | -53% | -69% | |
| Peers Max Drawdown | -16% | -10% | -17% | -23% | -17% | -7% | |
| S&P 500 Max Drawdown | -31% | -1% | -25% | -1% | -2% | -15% | |
[1] Cumulative total returns since the beginning of 2020
[2] Peers: WMT, DG, WMK, IMKTA, COST.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/3/2025 (YTD)
How Low Can It Go
MSS has limited trading history. Below is the Consumer Staples sector ETF (XLP) in its place.
| Event | XLP | S&P 500 |
|---|---|---|
| 2022 Inflation Shock | ||
| % Loss | -17.5% | -25.4% |
| % Gain to Breakeven | 21.2% | 34.1% |
| Time to Breakeven | 682 days | 464 days |
| 2020 Covid Pandemic | ||
| % Loss | -24.9% | -33.9% |
| % Gain to Breakeven | 33.2% | 51.3% |
| Time to Breakeven | 154 days | 148 days |
| 2018 Correction | ||
| % Loss | -16.6% | -19.8% |
| % Gain to Breakeven | 19.9% | 24.7% |
| Time to Breakeven | 404 days | 120 days |
| 2008 Global Financial Crisis | ||
| % Loss | -33.4% | -56.8% |
| % Gain to Breakeven | 50.2% | 131.3% |
| Time to Breakeven | 605 days | 1480 days |
Compare to
In The Past
SPDR Select Sector Fund's stock fell -17.5% during the 2022 Inflation Shock from a high on 4/20/2022. A -17.5% loss requires a 21.2% gain to breakeven.
Preserve Wealth
Limiting losses and compounding gains is essential to preserving wealth over time.
Asset Allocation
Actively managed asset allocation strategies protect wealth. Learn more.
Trade Ideas
Select past ideas related to MSS. For more, see Trefis Trade Ideas.
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.1% | 3.1% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -1.9% | -1.9% | -1.9% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | -5.3% | -5.3% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.5% | 3.5% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.1% | 2.1% | -5.1% |
| Date | Ticker | Company | Category | Trade Strategy | 6M Fwd Rtn | 12M Fwd Rtn | 12M Max DD |
|---|---|---|---|---|---|---|---|
| 11302025 | BF-B | Brown-Forman | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | 3.1% | 3.1% | 0.0% |
| 11302025 | CPB | Campbell's | Dip Buy | DB | P/E OPMDip Buy with Low PE and High MarginBuying dips for companies with tame PE and meaningfully high operating margin | -1.9% | -1.9% | -1.9% |
| 11212025 | ENR | Energizer | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | -5.3% | -5.3% | -5.3% |
| 11212025 | FLO | Flowers Foods | Dip Buy | DB | FCF Yield | Low D/EDip Buy with High Free Cash Flow YieldBuying dips for companies with significant free cash flow yield (FCF / Market Cap) and reasonable debt / market cap | 3.5% | 3.5% | -1.6% |
| 11142025 | CLX | Clorox | Dip Buy | DB | FCFY OPMDip Buy with High FCF Yield and High MarginBuying dips for companies with high FCF yield and meaningfully high operating margin | 2.1% | 2.1% | -5.1% |
Research & Analysis
Invest in Strategies
Wealth Management
Peer Comparisons for Maison Solutions
| Peers to compare with: |
Financials
| Median | |
|---|---|
| Name | |
| Mkt Price | 93.76 |
| Mkt Cap | 12.9 |
| Rev LTM | 23,507 |
| Op Inc LTM | 955 |
| FCF LTM | 929 |
| FCF 3Y Avg | 635 |
| CFO LTM | 1,683 |
| CFO 3Y Avg | 1,490 |
Growth & Margins
| Median | |
|---|---|
| Name | |
| Rev Chg LTM | 4.6% |
| Rev Chg 3Y Avg | 5.7% |
| Rev Chg Q | 4.6% |
| QoQ Delta Rev Chg LTM | 1.1% |
| Op Mgn LTM | 3.1% |
| Op Mgn 3Y Avg | 3.6% |
| QoQ Delta Op Mgn LTM | -0.1% |
| CFO/Rev LTM | 4.5% |
| CFO/Rev 3Y Avg | 4.4% |
| FCF/Rev LTM | 1.9% |
| FCF/Rev 3Y Avg | 1.7% |
Valuation
| Median | |
|---|---|
| Name | |
| Mkt Cap | 12.9 |
| P/S | 0.5 |
| P/EBIT | 14.5 |
| P/E | 21.2 |
| P/CFO | 8.3 |
| Total Yield | 4.7% |
| Dividend Yield | 1.0% |
| FCF Yield 3Y Avg | 2.8% |
| D/E | 0.3 |
| Net D/E | 0.1 |
Returns
| Median | |
|---|---|
| Name | |
| 1M Rtn | 7.0% |
| 3M Rtn | -1.0% |
| 6M Rtn | -4.4% |
| 12M Rtn | 1.9% |
| 3Y Rtn | -18.6% |
| 1M Excs Rtn | 7.0% |
| 3M Excs Rtn | -6.1% |
| 6M Excs Rtn | -19.1% |
| 12M Excs Rtn | -12.8% |
| 3Y Excs Rtn | -89.7% |
SEC Filings
Expand for More| Report Date | Filing Date | Filing |
|---|---|---|
| 7312025 | 9222025 | 10-Q 7/31/2025 |
| 4302025 | 8142025 | 10-K 4/30/2025 |
| 1312025 | 3172025 | 10-Q 1/31/2025 |
| 10312024 | 12162024 | 10-Q 10/31/2024 |
| 7312024 | 9232024 | 10-Q 7/31/2024 |
| 4302024 | 8132024 | 10-K 4/30/2024 |
| 1312024 | 3182024 | 10-Q 1/31/2024 |
| 10312023 | 12152023 | 10-Q 10/31/2023 |
| 4302023 | 9132023 | POS AM 4/30/2023 |
| 10312022 | 2272023 | DRS/A 10/31/2022 |
| 4302022 | 5222023 | S-1 4/30/2022 |
External Quote Links
| Y Finance | Barrons |
| TradingView | Morningstar |
| SeekingAlpha | ValueLine |
| Motley Fool | Robinhood |
| CNBC | Etrade |
| MarketWatch | Unusual Whales |
| YCharts | Perplexity Finance |
| FinViz |