They're like a premium, specialized supplement company similar to Pure Encapsulations, but with additional brands catering to niche markets like autism support, golfers, and hemp users.

For their P2i prenatal vitamin, they're like the 'Tesla of prenatal supplements', establishing an unprecedented standard for purity and safety in the market.

• Kirkman Brand Nutritional Supplements: A comprehensive line of over 150 nutritional supplements targeting general health and special needs, including digestive enzymes, essential fatty acids, and products for autism.
• P2i by Kirkman Certified Prenatal Vitamins: A unique prenatal vitamin independently certified by The FORUM for low toxicity, meeting stringent safety standards aligned with FIGO's recommendations.
• HempTown Naturals Hemp-Derived Products: Various products containing CBD and CBG, such as capsules, gummies, and tinctures, compliant with US Farm Bills for wellness support.
• Golf Mellow Performance Supplements: A specialized range of supplements including capsules, powders, creams, and tinctures designed to enhance golfers' performance, focus, energy, and recovery.

Functional Brands (MEHA) primarily sells its products to individual consumers. The company operates through various channels, including pharmacies, US wholesalers, international distributors, and direct-to-consumer sales, but its "end markets focus on end-consumers." No specific customer companies are named as major customers. The company serves the following distinct categories of individual customers:

• Individuals with special dietary needs: Specifically, the Kirkman brand targets patients with autism spectrum disorders and other special dietary requirements through an established network of doctors.
• Expectant mothers: The P2i by Kirkman brand is specially formulated prenatal vitamins targeting pregnant individuals.
• Golfers and golf professionals: The Golf Mellow brand offers supplements, creams, and tinctures designed to support joint health, focus, energy, and recovery for individuals involved in the golf industry.

Eric Gripentrog, Chief Executive Officer & Director

Eric Gripentrog is a seasoned leader with over 30 years of experience in the Consumer-Packaged Goods (CPG) industry, holding executive roles, including CEO, SVP, and board member across multiple companies. He led domestic and international business units with P&L responsibility at Kellogg from 1992–2018, including as VP/GM of the Caribbean unit and VP of Strategy and Operations for North America. He also served as SVP/GM of Panera Bread's CPG division, achieving double-digit growth, and was CEO and board member of Gina Cucina, a fresh soup manufacturer. Since 2020, he has been CEO of Hemptown USA and a director at Functional Brands and HTO Nevada.

Tariq Rahim, CFO, Principal Accounting Officer & Director

Tariq Rahim is a Chartered Professional Accountant with over 15 years of experience in finance leadership across high-growth startups and publicly listed companies in industries such as cannabis, real estate, and automotive. He specializes in building and evolving finance functions, including expertise in financial modeling, IPO support, and financial reporting. Currently the CFO of Hemptown USA, Tariq has also held leadership roles at Nobul and Canopy Growth Corporation, where he built finance teams, secured funding rounds, and managed major transactions, including the $250M acquisition of Tokyo Smoke Brands by Canopy Growth.

Key Business Risks for Functional Brands (MEHA)

1. Regulatory and Compliance Risks: Functional Brands explicitly states that its nutraceutical products are "not approved by the FDA." While its Kirkman brand products are manufactured in an FDA-registered, cGMP certified facility, the lack of individual FDA approval for its product offerings creates a significant regulatory risk. This exposes the company to potential future regulatory actions, increased scrutiny, limitations on marketing claims regarding efficacy and health benefits, and possible consumer distrust if the regulatory landscape for supplements tightens. Additionally, the company operates in the hemp industry with its HempTown Naturals brand. The regulatory environment for hemp-derived products, although currently operating under the US 2018 Farm Bill and US Agricultural Act of 2014, is still evolving and subject to potential changes that could impact production, marketing, and sales of these products. The P2i by Kirkman prenatal vitamin, while certified by The FORUM (a non-profit organization with an MOU with FIGO), relies on this non-governmental certification. There is a risk that this certification may not gain universal acceptance among healthcare professionals or regulatory bodies, or that official governmental standards may emerge that differ or are more stringent, potentially impacting market adoption.
2. Market Competition and Acceptance of New Brands/Products: The nutraceutical supplement industry is highly competitive. While Functional Brands' Kirkman brand benefits from a long-standing loyal customer base and a specialization in the "special needs community," the company's newer initiatives face significant market competition and the challenge of establishing broad consumer acceptance. The P2i by Kirkman prenatal vitamin, launched in April 2024, aims to differentiate itself through a low-toxicity certification aligned with FIGO's position statement. However, its success hinges on gaining widespread recognition and adoption among expectant mothers and healthcare providers in a market saturated with existing prenatal options. Similarly, the Golf Mellow brand, targeting the golf industry with 12 new products, must effectively penetrate a niche market and resonate with golfers to achieve commercial success against potential competitors or existing solutions.

The primary emerging threat for Functional Brands relates to its P2i (prenatal) brand. Functional Brands currently markets its P2i prenatal vitamin as "the only certified prenatal vitamin in the market that aligns to the FIGO position statement." However, the International Federation of Gynecology and Obstetrics (FIGO) itself recommends that "certification of all prenatal vitamins becomes the standard of care." This creates a clear emerging threat: should other, potentially larger, pharmaceutical or supplement manufacturers quickly adopt similar rigorous testing and certification processes to meet these emerging FIGO standards, Functional Brands will lose its unique "only certified" differentiator. This widespread adoption by competitors would erode P2i's first-mover advantage and threaten its ability to capture and maintain market share based on this specific competitive claim.

The addressable markets for Functional Brands' main products are as follows:

• Kirkman Brand: null
• P2i (prenatal) Brand: The addressable market in the United States is approximately 3.6 million pregnancies annually.
• HempTown Naturals Brand: null
• Golf Mellow Brand: In the United States, the market includes 28.1 million people who played on a golf course in 2024, and an additional 19.1 million people who participated in off-course golf activities.

Functional Brands (MEHA) is poised for revenue growth over the next 2-3 years, driven by several strategic initiatives and market opportunities:

1. Expansion and Global Market Penetration of the P2i by Kirkman Prenatal Vitamin: The company launched a uniquely certified prenatal vitamin in April 2024, aligning with the International Federation of Gynecology and Obstetrics (FIGO) position statement on low-toxicity standards. This product is positioned as "currently the only certified prenatal vitamin in the market that aligns to the FIGO position statement" and targets a substantial market of approximately 3.6 million pregnancies in the United States alone, with plans for global expansion.

2. Continued Growth and Market Penetration of the Kirkman Brand: Leveraging its established reputation since 1949, FDA-registered facility, and cGMP certification, the Kirkman brand offers over 150 products across 95% of major supplement subsegments. Its loyal customer base, network of over 2,000 doctors in 40+ countries, and focus on the special needs community provide a strong foundation for sustained growth, particularly with increasing consumer interest in products like digestive enzymes and essential fatty acids.

3. Growth in the Hemp-Derived Products Market through the HempTown Naturals Brand: Functional Brands operates in the growing hemp industry with its HempTown Naturals brand, offering CBD and CBG products in various forms. These products capitalize on increasing consumer interest due to perceived benefits for conditions like neurodegenerative and inflammatory issues, anxiety, and pain.

4. Entry into the Golf-Specific Supplement Market with the New Golf Mellow Brand: The company plans to introduce 12 new products under the Golf Mellow brand, specifically targeting the golf industry and professionals. This initiative aims to address specific needs of golfers, such as joint health, flexibility, energy, focus, muscle relief, sleep, and recovery. This taps into a significant market, with 28.1 million people playing golf in the U.S. in 2024, plus an additional 19.1 million engaged in off-course golf activities.

Share Repurchases

• Functional Brands repurchased 12,022 Series A Convertible Preferred shares for $180,330, with the transaction closing on December 31, 2025.
• These repurchased preferred shares are to be cancelled to reduce potential shareholder dilution.

Share Issuance

• Functional Brands completed a private placement of Series A and Series B preferred stock, generating gross proceeds of $8,000,000, after its direct listing on the Nasdaq Capital Market in November 2025.
• In March 2026, the company entered into an exchange agreement that included the creation of Series C Convertible Preferred Shares and the issuance of Senior Secured Convertible Notes with a principal amount of $837,800.
• From its inception through December 31, 2024, the company raised approximately $3,237,683 in gross proceeds from the sales of its stock.

Inbound Investments

• Functional Brands received $8,000,000 in gross proceeds through a private placement of Series A and Series B preferred stock.