1. Oatly for a broader range of plant-based superfood products.

2. Starbucks, but entirely plant-based and focused on superfoods.

• Superfood Creamers: Plant-based creamers formulated with healthy fats and adaptogens to enhance beverages.
• Hydration & Drink Mixes: Electrolyte-rich and functional drink powders designed for rehydration and performance support.
• Coffee & Teas: Specialty coffee blends, often infused with functional ingredients, and various herbal teas.
• Functional Mushrooms & Supplements: Powdered blends of adaptogenic mushrooms and other superfood supplements supporting wellness.
• Harvest Snacks & Baking Mixes: Shelf-stable superfood-enhanced snacks and baking mixes for convenient nutrition.

Laird Superfood (symbol: LSF) primarily sells its products to other companies through wholesale channels, which accounted for 70.0% of its gross sales for the year ended December 31, 2023. Its major customers are:

• Costco Wholesale Corporation (COST)
• Whole Foods Market, Inc. (a subsidiary of Amazon.com, Inc. - AMZN)
• Target Corporation (TGT)

Jason Vieth, Chief Executive Officer and Director

Jason Vieth joined Laird Superfood as President and Chief Executive Officer and a director on January 31, 2022. He has extensive experience in the food and beverage industry, including serving as Executive Vice President of Sovos Brands from January 2021, where he managed the Breakfast and Snacks Group. His prior experience includes nearly a decade at WhiteWave Foods, from January 2008 to April 2017, where he was Senior Vice President and General Manager of the yogurt business, overseeing brands like Horizon Organic, Wallaby Organic, Silk, and So Delicious. Mr. Vieth also led other food and beverage businesses such as Poppi from April 2019 to January 2020 and Lifetime Fitness' Life Café from April 2017 to April 2020. He has a background in management consulting, having worked at The Boston Consulting Group and Accenture for nearly a decade. Notably, he was involved in taking Sovos Brands public in 2020. He holds a B.S. in Finance from Miami University and an M.B.A. from the Kellogg School of Management at Northwestern University.

Anya Hamill, Chief Financial Officer and Corporate Secretary

Anya Hamill was appointed interim Chief Financial Officer on July 1, 2022, and permanent CFO on November 4, 2022. She brings over 20 years of strategic finance experience, working with both public consumer packaged goods companies and private equity-backed emerging companies in the natural foods and beverages sector. Before joining Laird Superfood as Vice President, Financial Planning and Analysis in April 2022, Ms. Hamill served as Chief Financial Officer for Little Secrets Chocolate starting in September 2018. Her previous roles include Senior Director of Finance, Premium Yogurt at Danone North America from May 2017 through March 2018, and various finance positions, including Senior Director of Finance, Plant-based Beverage and Food at WhiteWave Foods from March 2003 through May 2017. Ms. Hamill holds an MBA with a finance concentration from Leeds School of Business at the University of Colorado and a Bachelor of Arts from Saint-Petersburg State University of Engineering and Economics.

Laird Hamilton, Co-Founder, Chief Innovator, and Director

Laird Hamilton co-founded Laird Superfood in 2015 and serves as its Chief Innovator and a Director. He is a world-renowned big wave surfer and has been recognized as an innovator in various crossover board sports, including tow-in surfing, stand-up paddleboarding, and hydrofoil boarding. For over a decade, Mr. Hamilton has focused on sharing his expertise and passion for fitness and nutrition through co-founding several businesses, including Laird Superfood, to introduce his nutritional ideas to the broader public. He also co-created XPT Extreme Performance Training, a performance lifestyle brand, the following year to focus on his philosophies in exercise and lifestyle.

Laird Superfood (LSF) operates in several significant addressable markets with its main products and services, including plant-based creamers, functional coffees and supplements featuring functional mushrooms, general superfood powders, and hydration products.

Addressable Market Sizes:

• Plant-Based Creamers:
  • The global plant-based creamer market was valued at approximately USD 4.2 billion in 2024 and is projected to grow at a CAGR of over 4.3% from 2025 to 2034. Other estimates place the global market at US$ 8.95 billion in 2024, forecasted to reach US$ 13.41 billion by 2034 with a CAGR of 4.1%. Another report valued the global market at US$ 8,905.20 million in 2023, with an estimated growth to US$ 13,309.17 million.
  • In the U.S. alone, the plant-based creamer market is projected to reach USD 2.1 billion by 2034, growing at a CAGR of 4.6%. Another source indicates the U.S. market is projected to grow from USD 745.7 million in 2025 to USD 1,899.3 million by 2035, at a CAGR of 9.8%.
• Functional Mushrooms (in coffees and supplements):
  • The global functional mushroom market was valued at around USD 16.90 billion in 2024 and is predicted to reach approximately USD 45.66 billion by 2034, demonstrating a compound annual growth rate (CAGR) of roughly 10.45% between 2025 and 2034. Other reports estimate the global market size at USD 31.09 billion in 2024, projected to grow to USD 62.18 billion by 2032 at a CAGR of 9.14%, or USD 35.74 billion in 2024, reaching USD 76.35 billion by 2033 with an 8.80% CAGR.
  • North America is expected to be a dominant region in the functional mushroom market. The U.S. functional mushroom market is specifically projected to reach USD 8.92 billion by 2032.
• Superfood Powders (general):
  • The global superfood powders market was valued at USD 6.48 billion in 2022 and is estimated to grow at a CAGR of 7% between 2023 and 2032. Another valuation puts the global market at USD 6.8 billion in 2023, expected to rise to USD 12.93 billion by 2032 at a CAGR of 7.4%.
  • North America held the largest share of the superfood powders market in 2022, with the U.S. market holding over USD 1.36 billion in 2022.
• Hydration Products:
  • The global hydration products market was valued at US$ 846 million in 2024 and is projected to reach US$ 1276 million by 2031, with a CAGR of 6.1%. Another report indicates a global market value of USD 8.07 billion in 2023, reaching approximately USD 20.08 billion in 2024, and projected to grow at a CAGR of 7.3% to USD 40.45 billion by 2034. The global hydration supplement market specifically was valued at USD 36.0 billion in 2024 and is expected to reach USD 82.6 billion in 2035, at a CAGR of 7.9%.
  • North America is a significant market for hydration products and is estimated to contribute 37% to the global market's growth.

Laird Superfood (LSF) is expected to drive future revenue growth over the next 2-3 years through several key strategies:

1. Wholesale Channel Expansion: Laird Superfood anticipates significant revenue growth from the continued expansion of its wholesale channel. The company's strategy includes further distribution gains and accelerating product velocity in grocery and club stores. In Q2 2025, wholesale sales surged by 47% year-over-year, accounting for 48% of total net sales, and management intends to continue investing in this channel.
2. E-commerce Growth, particularly through Amazon: The company expects sustained growth in its e-commerce sales, with a specific focus on platforms like Amazon.com. E-commerce sales contributed 52% of total net sales in Q2 2025, with Amazon being a strong performer. Laird Superfood saw impressive 133% growth on the Amazon platform in Q3 2024, driven by commercial execution and improved inventory management.
3. New Product Launches and Key Category Growth: Laird Superfood plans to introduce new products, such as a protein-based coffee product and a potential dairy line featuring functional mushrooms, which are expected to contribute to future revenue. The company is also seeing strong performance in existing core categories like coffee creamers and coffee, tea, and hot chocolate products, with coffee creamers growing by 44% and comprising 56% of gross sales in Q2 2025.
4. Strategic Brand Investment and Marketing: Management has indicated a continued focus on investing in the growth of its brand. This suggests ongoing marketing and promotional efforts designed to enhance consumer awareness and drive sales for Laird Superfood's plant-based functional foods and beverages.

Capital Allocation Decisions (Last 3-5 Years) for Laird Superfood (LSF)

Share Issuance

• In September 2020, Laird Superfood completed its Initial Public Offering (IPO), pricing 2,650,000 shares of its common stock at $22.00 per share, raising approximately $58.3 million.
• The underwriters were granted a 30-day option to purchase up to an additional 397,500 shares of common stock.
• In 2024, 660,000 shares of common stock, valued at $132,000, were issued to satisfy a contribution related to the LH License.

Inbound Investments

• Danone Manifesto Ventures (DMV) completed a $10 million financing round in Laird Superfood in April 2020 to support growth initiatives.

Outbound Investments

• In May 2021, Laird Superfood acquired sports nutrition company Picky Bars for $12 million in a deal consisting of cash and stock.

Capital Expenditures

• Capital expenditures totaled $0.1 million for the first quarter of 2021 and $0.7 million for the first quarter of 2022.
• For the last 12 months (roughly Q3 2024 - Q2 2025), capital expenditures were approximately $0.025 million ($24,776).
• The company's strategy in 2024 included a move to transform its supply chain to a variable cost model, aiming to strengthen margins and reduce overhead costs.