Tearsheet

La Rosa (LRHC)


Market Price (12/26/2025): $0.67 | Market Cap: $0.7 Mil
Sector: Real Estate | Industry: Real Estate Services

La Rosa (LRHC)


Market Price (12/26/2025): $0.67
Market Cap: $0.7 Mil
Sector: Real Estate
Industry: Real Estate Services

Investment Highlights Why It Matters Detailed financial logic regarding cash flow yields vs trend-riding momentum.


0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 25%
Weak multi-year price returns
2Y Excs Rtn is -147%
Penny stock
Mkt Price is 0.7
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -91%
  Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -14 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -18%
2   Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 986%
3   Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -9.3%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.3%
4   Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4162%
5   High stock price volatility
Vol 12M is 160%
6   Key risks
LRHC key risks include [1] substantial doubt about its ability to continue as a going concern, Show more.
0 Strong revenue growth
Rev Chg LTMRevenue Change % Last Twelve Months (LTM) is 25%
1 Valuation becoming less expensive
P/S 6M Chg %Price/Sales change over 6 months. Declining P/S indicates valuation has become less expensive. is -91%
2 Weak multi-year price returns
2Y Excs Rtn is -147%
3 Penny stock
Mkt Price is 0.7
4 Not profitable at operating income level
Op Inc LTMOperating Income, Last Twelve Months is -14 Mil, Op Mgn LTMOperating Margin = Operating Income / Revenue Reflects profitability before taxes and before impact of capital structure (interest payments). is -18%
5 Debt is significant
Net D/ENet Debt/Equity. Debt net of cash. Negative indicates net cash. Equity is taken as the Market Capitalization is 986%
6 Not cash flow generative
CFO/Rev LTMCash Flow from Operations / Revenue (Sales), Last Twelve Months (LTM) is -9.3%, FCF/Rev LTMFree Cash Flow / Revenue (Sales), Last Twelve Months (LTM) is -9.3%
7 Yield minus risk free rate is negative
ERPEquity Risk Premium (ERP) = Total Yield - Risk Free Rate, Reflects the premium above risk free assets offered by the investment. is -4162%
8 High stock price volatility
Vol 12M is 160%
9 Key risks
LRHC key risks include [1] substantial doubt about its ability to continue as a going concern, Show more.

Valuation, Metrics & Events

LRHC Stock


Why The Stock Moved


Qualitative Assessment

AI Analysis | Feedback

The stock of La Rosa Holdings Corp. (LRHC) experienced a significant decline of 96.8% year-to-date as of November 20, 2025, with its stock price plummeting to $2.15 per share and a market capitalization of $2.63 million. By December 15, 2025, the stock reached an all-time low of $0.7500 USD. This substantial decrease can be attributed to several factors identified within the approximate time period from August 31, 2025, to December 26, 2025.

1. Significant Net Losses and Weak Financial Health: Despite revenue growth in some quarters, La Rosa Holdings reported substantial net losses. For instance, in Q3 2025, the company had a net loss of $5.5 million, or $(5.44) per share, following a net loss of $3.4 million in Q3 2024. The company's Q1 2025 earnings also showed a net loss widening to $95.70 million, a 1951.4% increase from the previous year, primarily driven by non-cash items. InvestingPro analysis rated the company's overall financial health as "WEAK," noting it was "quickly burning through cash" with negative free cash flow.

2. Poor Gross Profit Margin: A concerning gross profit margin of just 8.45% was reported for the last twelve months as of November 20, 2025, indicating inefficiency in converting revenue into gross profit.

Show more

Stock Movement Drivers

Fundamental Drivers

The -90.2% change in LRHC stock from 9/25/2025 to 12/25/2025 was primarily driven by a -85.4% change in the company's P/S Multiple.
925202512252025Change
Stock Price ($)6.710.66-90.15%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)78.0478.660.80%
P/S Multiple0.060.01-85.40%
Shares Outstanding (Mil)0.681.02-49.42%
Cumulative Contribution-92.56%

LTM = Last Twelve Months as of date shown

Market Drivers

9/25/2025 to 12/25/2025
ReturnCorrelation
LRHC-90.2% 
Market (SPY)4.9%29.0%
Sector (XLRE)-2.5%6.4%

Fundamental Drivers

The -94.3% change in LRHC stock from 6/26/2025 to 12/25/2025 was primarily driven by a -397.3% change in the company's Shares Outstanding (Mil).
626202512252025Change
Stock Price ($)11.630.66-94.32%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)73.8778.666.48%
P/S Multiple0.030.01-73.49%
Shares Outstanding (Mil)0.201.02-397.28%
Cumulative Contribution-183.92%

LTM = Last Twelve Months as of date shown

Market Drivers

6/26/2025 to 12/25/2025
ReturnCorrelation
LRHC-94.3% 
Market (SPY)13.1%22.6%
Sector (XLRE)-0.5%8.6%

Fundamental Drivers

The -99.0% change in LRHC stock from 12/25/2024 to 12/25/2025 was primarily driven by a -397.3% change in the company's Shares Outstanding (Mil).
1225202412252025Change
Stock Price ($)63.200.66-98.96%
Change Contribution ByLTMLTM
Total Revenues ($ Mil)63.1778.6624.52%
P/S Multiple0.200.01-95.83%
Shares Outstanding (Mil)0.201.02-397.28%
Cumulative Contribution-115.44%

LTM = Last Twelve Months as of date shown

Market Drivers

12/25/2024 to 12/25/2025
ReturnCorrelation
LRHC-99.0% 
Market (SPY)15.8%16.7%
Sector (XLRE)1.4%5.3%

Fundamental Drivers

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Market Drivers

12/26/2023 to 12/25/2025
ReturnCorrelation
LRHC-99.5% 
Market (SPY)48.3%11.2%
Sector (XLRE)7.0%5.7%

Return vs. Risk


Price Returns Compared

 202020212022202320242025Total [1]
Returns
LRHC Return-44%-99%-99%
Peers Return-62%31%28%71%
S&P 500 Return16%27%-19%24%23%18%115%

Monthly Win Rates [3]
LRHC Win Rate50%42%17% 
Peers Win Rate45%35%50%52%48% 
S&P 500 Win Rate58%75%42%67%75%73% 

Max Drawdowns [4]
LRHC Max Drawdown-68%-99% 
Peers Max Drawdown-65%-21%-35%-24% 
S&P 500 Max Drawdown-31%-1%-25%-1%-2%-15% 


[1] Cumulative total returns since the beginning of 2020
[2] Peers: EXPI, HOUS, COMP, RMAX, REAX.
[3] Win Rate = % of calendar months in which monthly returns were positive
[4] Max drawdown represents maximum peak-to-trough decline within a year
[5] 2025 data is for the year up to 12/24/2025 (YTD)

How Low Can It Go

LRHC has limited trading history. Below is the Real Estate sector ETF (XLRE) in its place.

Unique KeyEventXLRES&P 500
2022 Inflation Shock2022 Inflation Shock  
2022 Inflation Shock% Loss% Loss-37.9%-25.4%
2022 Inflation Shock% Gain to Breakeven% Gain to Breakeven61.0%34.1%
2022 Inflation ShockTime to BreakevenTime to BreakevenNot Fully Recovered days464 days
2020 Covid Pandemic2020 Covid Pandemic  
2020 Covid Pandemic% Loss% Loss-39.3%-33.9%
2020 Covid Pandemic% Gain to Breakeven% Gain to Breakeven64.7%51.3%
2020 Covid PandemicTime to BreakevenTime to Breakeven393 days148 days
2018 Correction2018 Correction  
2018 Correction% Loss% Loss-13.5%-19.8%
2018 Correction% Gain to Breakeven% Gain to Breakeven15.7%24.7%
2018 CorrectionTime to BreakevenTime to Breakeven43 days120 days

Compare to

In The Past

Real Estate Select Sector SPDR Fund (The)'s stock fell -37.9% during the 2022 Inflation Shock from a high on 12/31/2021. A -37.9% loss requires a 61.0% gain to breakeven.

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About La Rosa (LRHC)

We operate primarily in the United States residential real estate market which totaled $45.3 trillion at the end of 2022, up by a record $8.8 trillion since 2020, but down about $2.3 trillion, or 4.9%, from the June 2022 peak of $47.7 trillion according to Redfin Corp. We are currently the holding company for five agent-centric, technology-integrated, cloud-based, multi-service real estate companies. Our primary business, La Rosa Realty, LLC, has been listed in the “Top 75 Residential Real Estate Firms in the United States” by the National Association of Realtors (the “NAR”), the leading real estate industry trade association in the United States. Our business was founded by Mr. Joseph La Rosa, a successful real estate developer, business and life coach, author, podcaster and public speaker. Mr. La Rosa’s self-help book “Do It Now” is a roadmap to personal success and well-being based on his transformative theories of family, passion, and growth. His philosophy, seminars and educational forums have attracted numerous successful realtors that have spurred the growth of our business. In addition to providing person-to-person residential and commercial real estate brokerage services to the public, we cross sell ancillary technology-based products and services primarily to our sales agents and the sales agents associated with our franchisees. Our business is organized based on the services we provide internally to our agents and to the public, which are residential and commercial real estate brokerage, franchising, real estate brokerage education and coaching, and property management. Our real estate brokerage business operates primarily under the trade name La Rosa Realty, which we own, and, to a lesser extent, under the trade name Better Homes Realty which we license. We have five La Rosa Realty corporate real estate brokerage offices located in Florida and 24 La Rosa Realty franchised real estate brokerage offices and four affiliated real estate brokerage offices that pay us fees in five states in the United States and Puerto Rico. Our real estate brokerage offices, both corporate and franchised, are staffed with approximately 2,450 licensed real estate brokers and sales associates. We have built our business by providing the home buying public with well trained, knowledgeable realtors who have access to our proprietary and third-party in-house technology tools and quality education and training, and valuable marketing that attracts some of the best local realtors who provide value-added services to our home buyers and sellers that are attracted to our brands. We give our real estate brokers and sales agents who are seeking financial independence a turnkey solution and support them in growing their brokerages while they fund their own businesses. This enables us to maintain a low fixed-cost business with several recurring revenue streams, yielding relatively high margins and cash flow. Our agent-centric commission model enables our sales agents to obtain higher net commissions than they would otherwise receive from many of our competitors in our local markets. Moreover, we believe that our proprietary technology, training, and the support that we provide to our agents at a minimal cost to them is one of the best offered in the industry. We believe that our focus on the interaction between our in-person agents and their clients is a strong weapon against the internet-only commodity websites and the low touch discount brokerages who compete with us. By creating a custom solution offering a unique experience, our agents are able to guide their clients seamlessly through what may be the most expensive purchase of their lifetime. Disruptions related to the COVID-19 pandemic resulted in a downturn in our local residential real estate market in 2020. However, our local real estate market rebounded significantly in 2021 and continues to hold up notwithstanding significant increases in mortgage rates as the pandemic has caused what appears to be a large migration into our market areas from other states. Because nearly all our sales agents, who are independent contractors, were working remotely before the pandemic struck, and because Florida did not mandate stay-at-home orders like many other states, the manner in which our business is conducted during the pandemic has not changed significantly and did not affect the productivity of our sales agents in 2022 or in 2021. In addition, a significant driver of our past, and we believe, our future growth is our ability to create revenue by referring or requiring that our agents and our franchisees’ agents use the business services that we provide. For example, all agents new to our Company are required to have a “coach” and to attend multi-day training sessions to learn the Company’s philosophy, technology and business practices. Concurrently, the agent works with his or her coach in obtaining listings, working with consumers and closing transactions. All these activities are run through our La Rosa Coaching, LLC subsidiary which teaches advanced techniques for team building, personal growth, and business development, which we believe will enhance our revenue at a nominal increase in cost to us. In addition, unlike other residential real estate brokerages, we encourage our sales agents to pursue commercial real estate transactions and require them to utilize the services of our commercial real estate company La Rosa CRE, LLC. We anticipate acquiring other complementary businesses, such as title and insurance agencies and a mortgage brokerage, after the closing of this Offering to enhance our gross revenues and profit margins. We face competition from established residential real estate companies such as RE/MAX Holdings, Inc., Keller Williams Realty, Inc., HomeSmart, Realogy Holdings, Corp., which franchises the Coldwell Banker and Century 21 brands, as well as from internet-based real estate brokers including Realtor.com, Fathom Holdings Inc., Redfin.com, and Zillow.com, brokers offering deeply discounted commissions like SimpleShowing Holdings, Inc., Houwzer LLC and Real Estate Exchange, Inc. (Rexhomes.com), and “flat fee” brokers such as Homie Technology, Inc., Cottage Street Realty, LLC (FlatFeeGroup.com) and Trelora, Inc. These companies do not provide the same personalized brokerage services that we do and emphasize low commissions and a do-it-yourself philosophy. We believe that our highly trained agents who work one-on-one with their clients can successfully close residential real estate transactions with a high level of consumer satisfaction that redounds to us in future business and referrals. Our principal executive office is located at 1420 Celebration Boulevard, 2nd Floor, Celebration, Florida.

AI Analysis | Feedback

A Keller Williams offering a one-stop shop for real estate services, from brokerage to mortgages and title.

Like an eXp World Holdings (EXPI) but with fully integrated mortgage, title, and property management companies.

AI Analysis | Feedback

  • Real Estate Brokerage Services: Facilitates the buying and selling of residential and commercial properties through a network of real estate agents.
  • Franchising: Offers its real estate brokerage model and brand to independent real estate businesses through franchise agreements.
  • Ancillary Real Estate Services: Provides complementary services such as property management, mortgage brokerage, title and escrow, and insurance services to support real estate transactions and ownership.
  • Real Estate Education and Training: Delivers comprehensive training, coaching, and continuing education programs for real estate agents and brokers.

AI Analysis | Feedback

La Rosa Holdings Corp. (LRHC) operates primarily in the residential real estate brokerage sector, providing services, technology, and branding to real estate agents and brokers. Given its business model, which involves operating a real estate brokerage franchise and supporting a large network of independent agents, LRHC does not have a few major customer companies that are publicly identifiable with their symbols. Instead, its customer base consists of a multitude of independent professionals and smaller, often privately held, businesses.

Therefore, its primary customers can be described in the following categories:

  • Independent Real Estate Agents: These are individual real estate professionals who affiliate with La Rosa's brokerage network. They utilize La Rosa's platform, technology, training, and brand support to conduct their real estate transactions. Their revenue contribution to LRHC typically comes from transaction fees, monthly fees, and/or commission splits.
  • Real Estate Brokers and Franchisees: This category includes individuals or entities that operate a La Rosa brokerage office under a franchise agreement. These franchisees are effectively other businesses (often privately held) that pay franchise fees, royalties, and other charges to La Rosa Holdings Corp. for the right to use its brand, systems, and support.
  • Real Estate Teams and Small Brokerages: In some instances, existing real estate teams or smaller, independent brokerages may choose to join the La Rosa network to leverage its resources, expand their market reach, and benefit from its operational framework and brand recognition.

AI Analysis | Feedback

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AI Analysis | Feedback

Joseph La Rosa, Founder, Chief Executive Officer, Interim Chief Financial Officer, and Chairman of the Board

Mr. La Rosa founded La Rosa Realty, LLC in 2004, building it into a comprehensive real estate services platform. He has served as the Company's President, Chief Executive Officer, and Chairman of the Board since August 2021, and as founder since its inception in 2004. Previously a police officer in Orlando, Florida, Mr. La Rosa entered his family's commercial and residential real estate development business in 2001, where he became and currently serves as President of La Rosa Development Corp. From 2008 to 2010, he co-developed the Casa Latino group of companies, establishing the first Latino real estate franchise throughout the United States, which was recognized by the National Association of Realtors in 2010 as one of the Fastest Growing Real Estate Franchises in the U.S. He is also a multi-company entrepreneur, transformative speaker, and best-selling author of "Do It Now!". Mr. La Rosa, along with his wife Deana, co-founded the La Rosa Foundation. Effective October 1, 2024, he was appointed to temporarily serve as interim Chief Financial Officer while the company searches for a successor.

Deana La Rosa, Chief Operating Officer

Ms. La Rosa brings over 25 years of experience managing teams and projects across finance and technology sectors. Her past roles include serving as CEO, Financial Analyst, and QA Manager in the Lending and Software Development Industries. She is also a philanthropist and co-founded the La Rosa Foundation with her husband, Joseph La Rosa.

Alex Santos, Chief Technology Officer

Mr. Santos holds a BS in Computer Science and possesses over 25 years of expertise in web development and technology solutions, including the creation of secure and scalable web applications.

Laverne Grajales, Managing Broker

Ms. Grajales has dedicated over 11 years to La Rosa, where she currently functions as a Managing Broker, overseeing 11 corporate offices. She played a significant role in expanding La Rosa Realty, LLC, contributing to its growth from 500 to over 2000 agents and more than 23 offices. Additionally, she is an active member of the Brokers Committee for the Osceola County Association of Realtors and serves on the boards of both the La Rosa Foundation and Housing for All.

Tiffany Polite, Director of Coaching

Ms. Polite has more than 5 years of experience in the real estate industry, serving as both an agent and a coach. She also has over 10 years of experience in management and coaching roles.

AI Analysis | Feedback

Here are the key risks to La Rosa Holdings Corp. (LRHC):
  1. Financial Health and Going Concern Risk: La Rosa Holdings Corp. faces significant financial challenges, including negative earnings growth, persistent profitability issues with negative net and operating margins, and a high debt-to-equity ratio. The company has reported substantial net losses and negative EBITDA. Furthermore, management has expressed substantial doubt about the company's ability to continue as a going concern over the next 12 months without securing additional capital. The Altman Z-Score, a measure of bankruptcy probability, also places the company in the distress zone, indicating a potential risk of bankruptcy within the next two years.
  2. Nasdaq Listing Compliance Issues: The company has received multiple delinquency notices from Nasdaq due to its failure to timely file required quarterly reports (Form 10-Q). This non-compliance puts La Rosa's Nasdaq listing at risk. Additionally, the company must maintain a minimum share price of $1.00 to avoid delisting, and it has planned a reverse stock split to address this issue, which does not, however, resolve underlying financial problems.
  3. Internal Control Weaknesses and Auditor Resignation: La Rosa's former independent auditor included an explanatory paragraph in their reports regarding substantial doubt about the company's ability to continue as a going concern. The auditor also identified material weaknesses in the company's internal control over financial reporting, specifically concerning the segregation of duties, the control environment, and cybersecurity staffing. The previous auditor has since resigned.

AI Analysis | Feedback

The most significant clear emerging threat to La Rosa (LRHC) and the broader real estate brokerage industry is the **National Association of Realtors (NAR) commission settlement**. This landmark settlement, announced in March 2024 and expected to take effect in mid-July 2024, fundamentally alters the long-standing commission structure in U.S. residential real estate transactions.

Historically, sellers, via their listing agents, paid a commission that was then split with the buyer's agent. The settlement eliminates the rule requiring listing agents to offer compensation to buyer agents through the Multiple Listing Service (MLS). This change is anticipated to lead to several disruptions:

  • Decoupling of Commissions: Buyers will likely become directly responsible for negotiating and paying their agent's commission, or they may seek concessions from sellers for these fees.
  • Downward Pressure on Commissions: The increased transparency and direct negotiation could lead to a reduction in overall commission rates, impacting revenue for brokerages and agents.
  • Business Model Adaptations: Real estate brokerages like La Rosa will need to adapt their compensation models, agent training, and value propositions to justify buyer agent fees in a more competitive and transparent environment.
  • Agent Exodus: Lower potential earnings could lead to a contraction in the number of active real estate agents, impacting the brokerage's agent count and overall business volume.

This settlement represents a structural change to the industry's core economic model, similar in scope to how new digital platforms disrupted traditional industries by altering fundamental transaction flows and pricing mechanisms.

AI Analysis | Feedback

La Rosa Holdings Corp. (LRHC) operates in several segments within the real estate industry, offering residential and commercial real estate brokerage services, franchising, education and coaching, property management, technology-driven products and agent support (PropTech), and title settlement and insurance services.

The addressable markets for their main products and services are as follows:

  • Real Estate Brokerage Services (U.S.): The market size of Real Estate Sales & Brokerage in the U.S. is estimated at $241.3 billion in 2025. Separately, the United States real estate brokerage market is valued at USD 206.45 billion in 2025. The residential segment alone held 81% of the U.S. real estate brokerage market share in 2024.
  • Real Estate Brokerage Services (Global): The global real estate brokerage market was expected to reach US$ 792 billion in 2023 and is projected to grow to US$ 1,365.7 billion by 2033.
  • PropTech/Real Estate Technology (U.S.): The U.S. PropTech market size was approximately USD 15.91 billion in 2024 and is projected to reach around USD 71.31 billion by 2034, growing at a compound annual growth rate (CAGR) of 16.18% from 2025 to 2034. Another estimate values the United States Real Estate PropTech Market at USD 25 billion. The IT Market in the Real Estate Industry in the U.S. reached USD 11.63 billion in 2025.
  • PropTech/Real Estate Technology (Global): The global PropTech market is valued at $47.08 billion in 2025 and is projected to reach $179.03 billion by 2034, with a CAGR of 16%. North America accounted for 56% of the global PropTech market revenue in 2024.
  • Real Estate Lead Generation Software (Global): The global real estate lead generation software market size was valued at USD 1.2 billion in 2023 and is projected to reach USD 3.5 billion by 2032.
  • Real Estate Lead Generation Solutions (North America): The North American lead generation solution market is expected to grow from US$ 1,224.68 million in 2021 to US$ 3,618.21 million by 2028.

AI Analysis | Feedback

La Rosa Holdings Corp. (LRHC) is poised for future revenue growth over the next 2-3 years, driven by several strategic initiatives and anticipated market conditions:

  1. Expansion of Agent Network: La Rosa is actively focused on growing its network of real estate agents, which has already surpassed 3,100 agents. This expansion is attributed to the company's platform strength, culture, and a flexible brokerage model offering competitive compensation, including revenue share programs and a 100% commission option. The company's strategy includes building high-performing offices and advancing agent success.
  2. Strategic Acquisitions: Acquisitions have historically contributed significantly to La Rosa's revenue growth, with $9.8 million generated from eight acquisitions in 2024. The company plans further acquisitions, including a pending acquisition of a brokerage firm that generated $19 million in 2023 revenue and represents approximately 945 agents. Recent acquisitions of franchisees in Florida are also expected to increase top-line revenue by over 75%.
  3. National and International Market Expansion: La Rosa is pursuing both national and international expansion. A key initiative includes expansion into Europe, starting with Spain, which is expected to increase the company's market presence and revenue opportunities. The company also plans to expand its presence to Puerto Rico through acquisitions.
  4. Advancements in PropTech and New Technology Integration: As a PropTech company, La Rosa is committed to modernizing real estate through technological advancements. This includes the introduction of JAEME AI 2.0, an enhanced AI assistant, and upgrades to My Agent Account v4.0 with an integrated transaction management module, aiming to improve agent support and operational efficiency. The company also plans to integrate blockchain into its services to enable smarter contracts and faster, more secure transactions and has begun accepting Bitcoin and other cryptocurrencies for agent payments.
  5. Favorable Real Estate Market Conditions: La Rosa's CEO has expressed optimism for future growth, anticipating that declining mortgage rates may boost housing demand. While not directly controlled by the company, a robust real estate market could serve as a significant tailwind for its growth initiatives.

AI Analysis | Feedback

Share Repurchases

  • In April 2025, La Rosa Holdings Corp. announced a stock buyback program authorized to repurchase up to $500,000 of its common stock.

Share Issuance

  • La Rosa completed an initial public offering (IPO) on October 12, 2023, raising gross proceeds of $5 million.
  • On August 18, 2025, the company amended its equity purchase facility to allow for the issuance and sale of up to $1 billion in common stock to an institutional investor, with stockholder approval required for issuances exceeding $150 million.
  • An 80-for-1 reverse stock split became effective on July 7, 2025, reducing outstanding shares from 58.3 million to approximately 729,000, a move aimed at regaining Nasdaq compliance and attracting institutional investors.

Inbound Investments

  • La Rosa completed an initial public offering (IPO) on October 12, 2023, raising gross proceeds of $5 million.
  • The company has an amended equity purchase facility agreement with an institutional investor, allowing for the issuance and sale of up to $1 billion in common stock.

Outbound Investments

  • La Rosa acquired two of its real estate brokerage franchisees with combined revenues exceeding $20.7 million in 2022.
  • Between October 2023 and March 2024, the company acquired majority or full ownership of several other franchisees to expand its market presence.
  • In April 2025, La Rosa acquired 51% of the franchisee Prestige, which had generated $4.7 million in revenue in 2023.

Better Bets than La Rosa (LRHC)

Latest Trefis Analyses

TitleTopic
0DASHBOARDS 
1La Rosa Earnings Notes 
Title
0ARTICLES

Trade Ideas

Select ideas related to LRHC. For more, see Trefis Trade Ideas.

Unique KeyDateTickerCompanyCategoryTrade Strategy6M Fwd Rtn12M Fwd Rtn12M Max DD
MPW_10312025_Short_Squeeze10312025MPWMedical Properties TrustSpecialShort Squeeze PotentialShort Squeeze Potential
Has potential for a short squeeze. High short interest, rising short interest and high debt.
-0.7%-0.7%-5.8%

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Peer Comparisons for La Rosa

Peers to compare with:

Financials

LRHCEXPIHOUSCOMPRMAXREAXMedian
NameLa Rosa eXp WorldAnywhere.Compass RE/MAX Real Bro. 
Mkt Price0.669.5214.2710.687.583.888.55
Mkt Cap0.01.51.66.00.20.81.2
Rev LTM794,6795,8746,6422931,8143,246
Op Inc LTM-14-1576-3846-10-12
FCF LTM-7108-41188396653
FCF 3Y Avg-4167333354134
CFO LTM-711952202457061
CFO 3Y Avg-41768550424347

Growth & Margins

LRHCEXPIHOUSCOMPRMAXREAXMedian
NameLa Rosa eXp WorldAnywhere.Compass RE/MAX Real Bro. 
Rev Chg LTM24.5%5.1%5.3%24.3%-6.1%65.6%14.8%
Rev Chg 3Y Avg53.9%-0.1%-7.2%2.8%-6.7%75.5%1.3%
Rev Chg Q3.2%6.9%5.9%23.6%-6.7%52.6%6.4%
QoQ Delta Rev Chg LTM0.8%1.9%1.6%5.6%-1.8%12.1%1.7%
Op Mgn LTM-18.3%-0.3%1.3%-0.6%15.7%-0.6%-0.4%
Op Mgn 3Y Avg-15.9%0.1%0.5%-3.9%17.1%-2.0%-1.0%
QoQ Delta Op Mgn LTM-4.0%-0.1%0.0%0.1%0.6%0.2%0.1%
CFO/Rev LTM-9.3%2.5%0.9%3.0%15.3%3.9%2.8%
CFO/Rev 3Y Avg-6.1%4.0%1.5%0.6%13.6%3.6%2.6%
FCF/Rev LTM-9.3%2.3%-0.7%2.8%13.4%3.6%2.6%
FCF/Rev 3Y Avg-6.1%3.8%0.1%0.3%11.5%3.5%1.9%

Valuation

LRHCEXPIHOUSCOMPRMAXREAXMedian
NameLa Rosa eXp WorldAnywhere.Compass RE/MAX Real Bro. 
Mkt Cap0.01.51.66.00.20.81.2
P/S0.00.30.30.90.50.50.4
P/EBIT-0.0-100.979.9-107.23.4-76.6-38.3
P/E-0.0-77.4-12.5-107.212.1-80.6-44.9
P/CFO-0.112.630.729.93.412.212.4
Total Yield-4,158.3%0.7%-8.0%-0.9%8.5%-1.2%-1.1%
Dividend Yield0.0%2.0%0.0%0.0%0.2%0.0%0.0%
FCF Yield 3Y Avg-7.8%1.5%-1.3%16.4%6.2%6.2%
D/E15.80.01.90.13.00.01.0
Net D/E9.9-0.11.90.12.3-0.11.0

Returns

LRHCEXPIHOUSCOMPRMAXREAXMedian
NameLa Rosa eXp WorldAnywhere.Compass RE/MAX Real Bro. 
1M Rtn-64.9%-19.3%-0.6%1.7%-9.7%-2.5%-6.1%
3M Rtn-90.2%-13.0%36.9%34.3%-20.8%-16.6%-14.8%
6M Rtn-94.3%3.8%289.9%69.3%-10.5%-11.8%-3.4%
12M Rtn-99.0%-17.8%311.2%78.0%-31.0%-19.0%-18.4%
3Y Rtn--11.8%125.8%374.7%-57.8%256.0%125.8%
1M Excs Rtn-69.3%-22.2%-3.8%-2.6%-9.9%-4.7%-7.3%
3M Excs Rtn-95.1%-17.9%32.0%29.4%-25.8%-21.5%-19.7%
6M Excs Rtn-107.2%-9.1%277.0%56.4%-23.4%-24.7%-16.2%
12M Excs Rtn-115.9%-41.0%290.8%54.5%-48.3%-34.5%-37.8%
3Y Excs Rtn--92.5%25.5%261.6%-139.9%128.8%25.5%

Financials

Price Behavior

Price Behavior
Market Price$0.66 
Market Cap ($ Bil)0.0 
First Trading Date10/10/2023 
Distance from 52W High-99.0% 
   50 Days200 Days
DMA Price$3.15$8.10
DMA Trenddowndown
Distance from DMA-79.1%-91.8%
 3M1YR
Volatility137.8%160.4%
Downside Capture1106.09401.97
Upside Capture-192.74-102.52
Correlation (SPY)27.8%16.6%
LRHC Betas & Captures as of 11/30/2025

 1M2M3M6M1Y3Y
Beta4.682.902.833.901.34-0.37
Up Beta1.500.38-0.174.411.34-1.04
Down Beta0.351.813.653.861.10-0.73
Up Capture-189%-93%-13%43%-22%-3%
Bmk +ve Days13263974142427
Stock +ve Days5132352107223
Down Capture855%553%453%369%160%110%
Bmk -ve Days7162452107323
Stock -ve Days14283771137296

[1] Upside and downside betas calculated using positive and negative benchmark daily returns respectively
Based On 1-Year Data
null
Based On 5-Year Data
null
Based On 10-Year Data
null

Short Interest

Short Interest: As Of Date12152025
Short Interest: Shares Quantity74,055
Short Interest: % Change Since 113020254.2%
Average Daily Volume441,315
Days-to-Cover Short Interest1
Basic Shares Quantity1,016,833
Short % of Basic Shares7.3%

Earnings Returns History

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 Forward Returns
Earnings Date1D Returns5D Returns21D Returns
11/20/20250.0%-10.1%-65.8%
7/3/2025-30.1%-37.9%-58.3%
4/17/2025-19.9%12.8%7.7%
1/23/2025-7.9%5.0%-46.9%
10/24/2024-18.3%-28.1%-34.6%
7/19/2024-4.5%-12.3%-27.9%
4/17/20249.4%0.0%-25.0%
11/21/2023-3.6%20.5%-18.5%
SUMMARY STATS   
# Positive241
# Negative647
Median Positive4.7%8.9%7.7%
Median Negative-13.1%-20.2%-34.6%
Max Positive9.4%20.5%7.7%
Max Negative-30.1%-37.9%-65.8%

SEC Filings

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Report DateFiling DateFiling
93020251119202510-Q 9/30/2025
6302025818202510-Q 6/30/2025
3312025529202510-Q 3/31/2025
12312024415202510-K 12/31/2024
93020241119202410-Q 9/30/2024
6302024815202410-Q 6/30/2024
3312024515202410-Q 3/31/2024
12312023416202410-K 12/31/2023
93020231120202310-Q 9/30/2023
63020239012023S-1/A 6/30/2023
123120225192023S-1/A 12/31/2022
930202212142022S-1/A 9/30/2022
630202210122022S-1/A 6/30/2022
33120228032022S-1/A 3/31/2022
123120214192022S-1 12/31/2021