• The Coca-Cola of jeans.
• The Nike of denim.

• Jeans: The company's iconic denim trousers for men, women, and children.
• Pants: Includes both casual and dress pants.
• Tops: A category covering various upper body garments such as shirts, blouses, sweaters, and dress shirts.
• Shorts, Skirts, and Dresses: Apparel designed as bottom wear or one-piece garments.
• Activewear and Jackets: Clothing designed for sports or physical exercise, and outerwear.
• Footwear: Items worn on the feet, such as shoes and boots.
• Accessories: Complementary items including belts, wallets, bags, sleepwear, and hosiery.

Levi Strauss & Co. (symbol: LEVI) sells primarily to individuals through its extensive network of company-operated mainline and outlet stores, company-operated e-commerce sites, and select shop-in-shops. While it also sells through third-party retailers, its significant direct-to-consumer presence indicates a primary focus on the end consumer.

Its major customer categories are:

• Adult men: Individuals seeking durable and fashionable casual apparel, including jeans, casual pants, activewear, tops, shorts, jackets, footwear, and accessories, primarily under the Levi's and Dockers brands.
• Adult women: Individuals looking for a wide range of denim and casual wear, including jeans, casual and dress pants, skirts, dresses, activewear, tops, shorts, jackets, footwear, and accessories, primarily under the Levi's and Dockers brands.
• Children and teens: Consumers and their parents/guardians purchasing clothing, including jeans and casual wear, designed for younger demographics, under brands such as Levi's, Signature by Levi Strauss & Co., and Denizen.

Michelle Gass, President & Chief Executive Officer

Michelle Gass joined Levi Strauss & Co. in 2023 as president and was appointed CEO in January 2024. She has over 30 years of experience in the retail and consumer goods industries. Prior to LS&Co., Ms. Gass served as CEO of Kohl's for five years, where she led its transformation into a leading omnichannel retailer, building a multibillion-dollar e-commerce business and establishing innovative partnerships with Sephora and Amazon. Before Kohl's, she spent over 16 years in leadership roles at Starbucks, including president of Starbucks EMEA, and began her career at Procter & Gamble. Ms. Gass also serves on the Board of Directors for PepsiCo.

Harmit Singh, Executive Vice President & Chief Financial and Growth Officer

Harmit Singh has served as Executive Vice President and Chief Financial Officer of Levi Strauss & Co. since January 2013, with his role expanding to Chief Financial and Growth Officer. He is responsible for managing global finance, strategy, information technology, strategic sourcing, real estate, and global business services. With over 30 years of experience in driving growth for global consumer brands, Mr. Singh previously served as Executive Vice President and Chief Financial Officer of Hyatt Hotels Corporation from 2008 to 2012, where he established a global financial structure and took the company public. He also spent 14 years at Yum! Brands, Inc. in various global leadership roles, including senior vice president and chief financial officer of Yum Restaurants International. Earlier in his career, he worked at American Express India and Price Waterhouse in India. Mr. Singh has served on the board of directors and as Audit Committee chair of Buffalo Wild Wings Inc., and is a former owner, operator, and franchisor of Buffalo Wild Wings Restaurants. He also served on the board of OpenText Corporation and joined the board of The AZEK® Company in 2023.

Karyn Hillman, Chief Product Officer, Merchandising and Design

Karyn Hillman's role at Levi Strauss & Co. has expanded to Chief Product Officer, encompassing Merchandising and Design. She is responsible for the overall vision, priorities, and roadmap for Levi's products and the brand. Ms. Hillman is a veteran merchant with over three decades of design and merchandising experience, known for her track record in building global brands and optimizing go-to-market strategies.

Jason Gowans, Chief Digital and Technology Officer

Jason Gowans' role has expanded to Chief Digital and Technology Officer at Levi Strauss & Co. In this position, he oversees the company's digital and enterprise technology functions, with a focus on streamlining processes, unifying data, and enhancing digital capabilities and operations across all platforms.

Bernard Bedon, Chief Human Resources Officer

Bernard Bedon was appointed Chief Human Resources Officer for Levi Strauss & Co., effective March 3. He joined LS&Co. from Nike, where he most recently served as lead human resources business partner (HRBP) for the company, supporting over 81,000 employees. Mr. Bedon brings nearly 30 years of HR experience and is recognized for leading complex global change initiatives and building high-performing teams.

The key risks to Levi Strauss & Co.'s business include macroeconomic pressures and consumer discretionary spending, supply chain disruptions and commodity price volatility, and the challenge of maintaining brand relevance amidst evolving consumer preferences.

1. Macroeconomic Pressures and Consumer Discretionary Spending: Levi Strauss faces significant risks from global economic conditions, including inflation, fluctuations in foreign currency exchange rates, and reduced consumer discretionary spending. These factors can directly impact demand for its products, affecting revenue, operating margins, and net income.

2. Supply Chain Disruptions and Commodity Price Volatility: The company's global operations expose it to risks such as container shipping disruptions, volatility in the availability and prices of raw materials like cotton, and the broader impact of political and economic instability on production and distribution lead times. Climate change may also exacerbate these supply chain challenges.

3. Maintaining Brand Relevance and Adapting to Evolving Consumer Preferences: In the dynamic apparel market, Levi Strauss must continuously adapt to rapidly changing consumer preferences and media environments, including the increasing reliance on social media and digital marketing. The ability to forecast and respond timely to consumer demand and market conditions, while maintaining the value and reputation of its iconic brands, is crucial for sustained success.

Levi Strauss & Co. operates within several large addressable markets for its main products and services.

For Denim/Jeans, a core product for Levi Strauss:

• The global denim market was valued at USD 71.14 billion in 2024 and is projected to reach USD 119.51 billion by 2032.
• In North America, the denim market size was valued at USD 45.08 billion in 2024 and is expected to reach USD 70.24 billion by 2032. The U.S. denim market alone was valued at USD 21.96 billion in 2025.
• The Europe denim jeans market was valued at USD 22.65 billion in 2024 and is expected to reach USD 36.38 billion by 2032. Separately, the Europe jeans market size in 2026 is estimated at USD 28.73 billion.
• The Asia Pacific denim jeans market generated a revenue of USD 21,371.2 million in 2024 and is expected to reach USD 34,614.8 million by 2030.

In the broader Apparel Market, which encompasses various clothing items:

• The global apparel market size was valued at USD 1.8 trillion in 2024 and is expected to reach USD 2.5 trillion by 2034. Another estimate places the global apparel market at USD 1.84 trillion in 2025.
• The U.S. apparel market was valued at approximately USD 420 billion in 2024.

For Casual Wear, a significant category for Levi's and Dockers brands:

• The global casual wear market size was USD 637 billion in 2024 and is projected to reach USD 872.84 billion by 2033. Another source estimated the global casual wear market at USD 645.22 billion in 2025.
• North America is projected to dominate the regional casual wear market size by 2033. The U.S. accounted for approximately 84% of the North American market in 2024.
• Europe is identified as a fast-growing market, anticipated to reach USD 180.3 billion by 2033.
• Asia Pacific led the global casual wear market with a 41.51% share in 2024.

For Activewear, which includes athletic-inspired clothing:

• The global activewear market size was estimated at USD 440.39 billion in 2025 and is projected to reach USD 919.98 billion by 2033. Other estimates for the global activewear market size include USD 404 billion in 2024 and USD 406.83 billion in 2024.
• The North America activewear market accounted for a revenue share of 38.1% of the global market in 2025. The U.S. activewear market was valued at around USD 135.1 billion in 2024 and projected to be USD 147.9 billion in 2025.

In the Footwear Market:

• The global footwear market size was valued at USD 700.90 billion in 2024 and is expected to reach USD 1100.38 billion by 2032. Another report estimated the global footwear market size at USD 476.83 billion in 2025.
• North America dominated the global footwear market with a revenue share of 27.12% in 2024.
• Asia-Pacific is the fastest-growing footwear market globally.

For Fashion Accessories, including belts, wallets, and bags:

• The global fashion accessories market size was estimated at USD 798.81 billion in 2024 and is projected to reach USD 1259.43 billion by 2030. Another estimate valued the global market at USD 1,143.52 billion in 2025.
• North America fashion accessories market accounted for a revenue share of 35.5% in 2023.
• Asia Pacific region dominated the global market with a share of 38.14% in 2025.

Expected Drivers of Future Revenue Growth for Levi Strauss (LEVI) over the Next 2-3 Years:

• Direct-to-Consumer (DTC) and E-commerce Acceleration: Levi Strauss is prioritizing a DTC-first strategy, aiming to increase sales through its company-operated mainline and outlet stores, as well as its e-commerce sites. This channel has shown consistent double-digit growth and is expected to be the fastest-growing segment, significantly contributing to overall revenue and expanding gross margins. The company plans to open 50-60 net new system doors annually for the next 4-6 years.
• Global Expansion with a Focus on Asia: International markets have been a strong growth driver for Levi Strauss, with Asia specifically identified as a region with significant potential. The company expects mid to high single-digit growth in Asia for fiscal year 2026.
• Product Diversification and Evolution into a Denim Lifestyle Brand: Levi Strauss is expanding its product line beyond traditional denim bottoms to become a "head-to-toe denim lifestyle company." This includes growth in women's apparel (which grew 11% in fiscal 2025) and tops categories, as well as leveraging brands like Beyond Yoga. Tops, for example, delivered double-digit growth in Q4 2025 and contributed nearly half of the quarter's revenue growth.
• Strategic Pricing and Higher Full-Price Selling: The company plans to drive revenue growth and expand margins by implementing targeted price increases and focusing on a higher proportion of full-price sales. This strategy is also aimed at offsetting cost headwinds such as tariffs.
• Leveraging Digital and AI Capabilities: Investments in digital and AI technologies are expected to enhance customer loyalty, improve speed to market, optimize inventory management, and boost profitability through improved customer engagement and operational efficiency. This includes AI-powered retail tools and a new consumer-facing stylist chatbot.

Share Repurchases

• In 2025, Levi Strauss made $150 million in share repurchases, marking the highest annual buyback since its IPO.
• The company announced a new $200 million Accelerated Share Repurchase (ASR) program in early 2026, intended for completion within three to six months.
• As of November 30, 2025, Levi Strauss had $440 million remaining under its existing share repurchase authorization, which has no expiration date.

Share Issuance

• There is no readily available information indicating significant share issuances by Levi Strauss over the last 3-5 years.

Inbound Investments

• No information is available regarding large inbound investments made in Levi Strauss by third-parties, such as strategic partners or private equity firms, during the specified period.

Outbound Investments

• In August 2021, Levi Strauss acquired the athletic and lifestyle apparel brand Beyond Yoga for an undisclosed amount, to establish a presence in the activewear segment.
• Levi Strauss sold its Dockers brand to Authentic Brands Group for an initial transaction value of $311 million, with a potential to reach up to $391 million, which was completed on February 27, 2026.
• In the second quarter of 2024, Levi Strauss & Co. completed the acquisition of 40 Levi's brand stores and franchise associations from Expofaro S.A.S. for approximately $32 million.

Capital Expenditures

• Levi Strauss's capital expenditures were $221.4 million in 2025 and $227.5 million in 2024, after peaking at $313.6 million in 2023.
• The company's capital expenditures averaged $239.3 million for the fiscal years ending November 2021 to 2025.
• The primary focus of capital expenditures includes investments in direct-to-consumer channels, upgrading distribution networks with omnichannel capabilities, and improving supply chain operations, such as the opening of a 575,000-square-foot e-commerce fulfillment center in Kentucky in 2023.